You sent an email campaign you were proud of. The layout was clean, the copy was smart, and the offer was spot on. Timing had been triple-checked and everything felt just right.

After some time, you checked your metrics and there it was. A small but painful number next to the word no one likes to see: unsubscribes. People had left the list.

unsubscribe rate

It was hard not to take it personally. You wondered if you had overstepped, annoyed, or bored them into leaving. But what if that wasn’t rejection but a win?

Unsubscribes may sting, but the thing is that not every contact is meant to stay forever. In fact, some of the best emails you’ll ever send are the ones that make the wrong people walk away.

The Vanity Metric Trap: Why a Bigger List Isn’t Always Better

In email marketing, you can easily fall for big numbers. In fact, we’re conditioned to chase growth. A growing email list feels like progress, and a high open rate looks like success. But without context, these metrics can be dangerously misleading.

An oversized list full of disengaged contacts doesn’t help your business; it hurts it. How? Opens from uninterested recipients, clicks out of curiosity (not intent), and deliverability issues from inactive subscribers, all distort your data. Worse, they create a false sense of success, encouraging you to stick with campaigns that aren’t truly working.

Chasing big numbers can also lead to bad habits, such as sending emails more frequently just to stay visible or diluting your message to appeal to everyone. These tactics might keep your list size looking healthy on paper, but they quietly erode your strategy.

The truth? A smaller, more engaged list outperforms a larger, indifferent one. Marketers fixated on list size end up writing for ghosts, chasing numbers that don’t convert.

Unsubscribes might shrink your numbers, but they sharpen your focus, pushing you to prioritize quality over quantity.

What Unsubscribes Really Mean

For most marketers, unsubscribes feel like a door closing. But in reality, it’s more like a window opening, giving you a clearer view of who actually wants to be in the room. When someone leaves your list, they’re telling you something valuable: “This isn’t for me.” And that’s not just okay; it’s helpful.

They filter your audience for you

Think of unsubscribes as a built-in cleaning mechanism. You don’t have to chase disengaged readers or waste time crafting re-engagement campaigns that may never land. They’ve made the decision for you, saving you time, budget, and false hope.

They help you focus on the right people

When you stop trying to please everyone, you can start delighting the right audience. That shift alone can do wonders for your strategy (and your sanity).

So instead of chasing numbers that mask disengagement, let unsubscribes point you toward what your true audience cares about and deliver more of that.

They protect your email deliverability

Every unsubscribe is a small safeguard for your sender reputation. When people opt out, they’re less likely to mark your emails as spam or disengage silently.

Both of those could hurt your sender reputation and deliverability over time. In this way, unsubscribes act as a “release valve,” helping you maintain trust with inbox providers and with the people who actually want to hear from you.

The Hidden ROI of Unsubscribes

Here’s a truth we don’t talk about enough: every unsubscribe saves you something.

First, it saves you money, especially if you’re paying by the number of contacts. Keeping people on your list who never buy, click, or even open your emails doesn’t just waste space; it wastes budget.

A clean email list cuts unnecessary costs. And for growing businesses, that can be the difference between spending and burning your budget.

Then there’s the operational upside. A list of genuinely interested subscribers gives you clearer data. Your opens, clicks, and conversions aren’t affected by disinterest. This means your insights are sharper and your A/B tests are more reliable.

And finally, there’s the emotional ROI. That relief of no longer writing for people who don’t care. The confidence that comes from speaking to an audience that chose to stay. That clarity replaces anxiety with purpose. And that’s when your best work happens.

Because when you’re no longer trying to keep everyone, you start creating better emails for the ones who matter.

How to Make Peace with (and Learn from) Unsubscribes

Making peace with unsubscribes doesn’t mean ignoring them. It means approaching them with curiosity instead of fear.

Start by looking for patterns. Did unsubscribes spike after a specific send? Was it the subject line, the content, the timing, or the frequency? Are certain segments opting out more than others?

These clues can guide everything from your content strategy to your email calendar. For instance, if emails are going out too often, try a lighter schedule. If engagement is low, dig into why. Maybe it’s time to revisit your segmentation. Or better yet, let your audience do it for you.

This is where preference centers come in. Instead of a one-click unsubscribe that forces an all-or-nothing choice, preference centers give subscribers more control. They can choose how often they hear from you, e.g., weekly, monthly, or only for product launches. Or they can pick topics they care about, like newsletters, discounts, or product updates, and skip what doesn’t interest them.

preference center example moosend

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This level of personalization does two things: it respects your subscribers’ time and interests, and it helps your brand stay relevant without overwhelming them. And since irrelevant content is one of the leading causes of unsubscribes, preference centers can directly reduce opt-outs

Over time, brands that offer options instead of ultimatums tend to see fewer unsubscribes. A preference center has the power to turn a potential goodbye into a more personalized “yes,” on their terms, not yours.

Unsubscribes are a Signal, not a Setback

Nobody likes to lose subscribers. It’s natural to feel uneasy when that number goes up. But in email marketing, growth isn’t just about keeping more; it’s about keeping the right people.

Unsubscribes aren’t a judgment on your brand. They’re a signal that someone wasn’t the right fit for your message right now, and that’s okay. Because when the wrong people leave, the right ones become easier to see, understand, and engage.

So, the next time you spot an unsubscribe, don’t see it as a failure. See it for what it really is: progress.

Mailchimp has been a popular choice that nonprofits consider for their email marketing needs. However, since imposing limits on its free plan in both features and sending volume, nonprofits have started to look for other Mailchimp alternatives.

As we’ll see below, there are several reasons why choosing Mailchimp for your nonprofit organization isn’t sustainable.

Disclaimer: The information below is accurate as of July 2025.

Looking for an email tool that’s both user- and budget-friendly?

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What Makes Nonprofits Look for Mailchimp Alternatives?

Nonprofit organizations have specific needs, and they usually have very tight budgets. As a result, they require a tool that allows them to do more with less. So, let’s see the main reasons why NPOs consider Mailchimp alternatives:

Without further ado, let’s explore the top alternative solutions to Mailchimp for nonprofits.

Alternatives to Mailchimp for Nonprofits: Features & Pricing Comparison

Key Features Pricing Free Plan/Trial Nonprofit Discount
Mailchimp Pre-built automation journeys $20/month Yes (limited) 15%
Moosend Easy-to-implement automation $9/month Yes (30-day free trial) 25%
Constant Contact Event management tools $12/month Yes (14-day trial) 20-30%
GetResponse Great landing page builder $19/month Yes (limited) 50%
MailerLite Stripe integration to process payments and donations $10/month Yes 30%
HubSpot Built-in CRM $20/month Yes (limited) 40%
ActiveCampaign Vast library of pre-built automation recipes $19/month Yes (14-day trial) 20%
AWeber Nonprofit landing page templates $15/month Yes 25%
Brevo SMS and WhatsApp campaigns $9/month Yes 15%

1. Moosend

Pricing: Paid plans start at $9/month for 500 subscribers, 30-day free trial

mailchimp alternatives for nonprofits

Moosend pros:

Moosend cons:

Moosend is an ideal choice for nonprofits and NGOs looking for a powerful, budget-friendly email marketing solution. The platform has a generous 25% discount on its already affordable plans, while purchasing an annual plan reduces costs even further ($5.25/month). But that’s only one of the benefits.

Apart from your budget, Moosend will also save you time. Thanks to its intuitive interface and drag-and-drop email builder, creating eye-catching campaigns is effortless. There is no need for coding knowledge, as the platform provides a wide range of blocks for your campaigns, such as images, videos, GIFs, countdown timers, as well as articles.

This email marketing platform comes with 130+ responsive newsletter templates that you can fully customize to match your goals and needs. To make campaigns feel personal, you can insert tags like supporter name and location or custom fields like donation amount, campaign they supported, etc.

Another game changer of Moosend is its automation capabilities. You can easily set up emails that welcome new donors, send thank-you messages after a donation, or remind volunteers about upcoming events. These simple, automated messages help you stay connected with your supporters at the right moment.

To track how well your emails are performing, you get a detailed analytics dashboard with metrics such as open rates, click-through rates, and more. You’ll also appreciate Moosend’s great email deliverability, helping your campaigns reach subscribers’ inboxes instead of the spam folder.

Other valuable tools for lead generation include the signup forms and the easy-to-use landing page builder. And in case you need any help, Moosend has a friendly customer support team ready to assist you.

Moosend Features

Pricing

Moosend has a generous 30-day free trial that lets you send unlimited email campaigns. Paid plans start at $9/month giving you access to all core features and there is a 25% discount for nonprofits available.

Try Moosend for free

2. Constant Contact

Pricing: Paid plans start at $12/month for 500 contacts, 14-day free trial

constant contact email tool for nonprofits

Constant Contact pros:

Constant Contact cons:

Constant Contact is a solid Mailchimp alternative for nonprofits, offering a wide range of marketing tools that can help NPOs reach and grow their audience. For starters, you get a user-friendly drag-and-drop email builder that lets you craft beautiful newsletters. On top of that, there is a library containing templates specifically for nonprofit organizations.

Where Constant Contact really stands out is in event management. You can promote and manage events directly within the platform, using built-in tools for registration, reminders, and payments. The platform also integrates with donation and CRM platforms like DonorPerfect, Kindful, and Bloomerang, to streamline your outreach and fundraising efforts.

Regarding its automation capabilities, you can cover essential needs like welcome series and engagement follow-ups, perfect for small teams managing donor relationships. You also get templates for both email and SMS automation. To get advanced or custom automation, though, you need more expensive plans.

Finally, segmenting your contacts is straightforward. You can build segments based on many different criteria, such as activity, list membership, and tags.

Constant Contact Features

Pricing

This alternative to Mailchimp has a 14-day free trial (60 days for US) that lets you test its features. Paid plans start at $12/month for up to 500 contacts. Regarding discounts, nonprofits can receive 20% off the standard pricing when prepaying for 6 months, or 30% when prepaying for 12 months. There is no discount on monthly billing.

Further reading: For more info, you can read our detailed Constant Contact review.

3. GetResponse

Pricing: Paid plans start at $19/month for 1,000 contacts, free plan (limited)

getresponse alternative to mailchimp for npos

GetResponse pros:

GetResponse cons:

GetResponse gives nonprofits and NGOs the tools they need to engage donors, grow their email list, and promote fundraising campaigns. With a generous nonprofit discount (50%) and a free plan for small lists, it’s a strong alternative for organizations ready to scale their outreach.

You can create personalized email sequences to welcome new supporters, thank donors, or nudge volunteers toward upcoming events. The visual automation builder helps you map out each step of your supporter journey, even using conditions like donation amount or past activity to tailor your follow-ups.

Need a place to send people after a social ad? You can build donation-ready landing pages without needing a developer. On top of that, you can A/B test its elements to find what drives better results. The platform’s drag-and-drop website builder is also a great option for nonprofits that want a simple but functional online presence.

With GetResponse, you can run webinars to educate your audience or train volunteers, send targeted updates about your impact, and track performance through detailed analytics. Whether you’re sending monthly newsletters or launching a year-end giving campaign, GetResponse helps you do it efficiently.

GetResponse Features

Pricing

This alternative solution has a free plan that lets you send up to 2,500 newsletters to 500 contacts. Paid plans start at $19/month and there is a 50% discount for organizations with a confirmed NGO status.

4. MailerLite

Pricing: Paid plans start at $10/month for 500 subscribers, free plan

mailerlite email marketing service for nonprofits

MailerLite pros:

MailerLite cons:

MailerLite is a great Mailchimp alternative for nonprofits looking to simplify their email marketing and tell their story without blowing the budget. It has a generous free plan that supports up to 1,000 subscribers and 12,000 monthly emails. Additionally, there is a 30% discount for verified nonprofit organizations on paid plans.

With MailerLite, you can create clean, professional emails using the intuitive drag-and-drop editor. It’s easy to send personalized thank-you messages to donors, share event invites with volunteers, or send updates to supporters about your latest initiatives.

For lead generation, you can build custom signup forms and landing pages to collect emails from your website, social media, or fundraising campaigns. You can even set up automation flows to welcome new subscribers or send reminder emails before events.

MailerLite also helps you track performance through detailed reports, so you can see which messages resonate most with your community. If you’re running a recurring campaign like a monthly donor program, you can use automation to keep everything running with minimal effort. Finally, you can process online payments, including recurring donations, via MailerLite’s native Stripe integration.

MailerLite Features

Pricing

MailerLite’s free plan lets you send 12,000 monthly emails and have up to 1,000 subscribers. Paid plans start at $10/month and nonprofits can get a 30% discount (which doesn’t stack with the yearly 10% discount).

Further reading: For more details, read the full MailerLite review.

5. HubSpot

Pricing: Paid plans start at $20/month for 1,000 contacts, free tools

hubspot email platform for nonprofits

HubSpot pros:

HubSpot cons:

HubSpot is another powerful Mailchimp alternative for nonprofits. It can help with outreach, fundraising, and relationship building. With HubSpot, you can send targeted email campaigns to donors, volunteers, or partners. Built-in CRM tools help you keep track of contact interactions, donation history, and event participation, so every email can feel personal and intentional.

You can also build beautiful landing pages and forms to capture leads from your website or social ads. This is ideal for volunteer signups, newsletter opt-ins, or fundraising campaigns. And once contacts are in your system, you can automate follow-ups like donation thank-you emails, event confirmations, or re-engagement sequences for past supporters.

HubSpot also offers detailed reporting dashboards that track email engagement, donor journeys, and campaign ROI, helping your team stay focused on what works.

Despite its obvious strengths, this email marketing service comes with a steeper learning curve than other platforms. We should also note that the 40% discount for nonprofits is applicable to more expensive plans, namely the Professional and Enterprise Tier (starting at $890/month). As such, HubSpot is probably more suitable for larger NPOs with bigger budgets.

HubSpot Features

Pricing

HubSpot offers a suite of free tools to cover basic needs, including the CRM and 2,000 email sends per month. The Marketing Hub Starter plan starts at $20/month for 1,000 marketing contacts (nonprofit discount not applicable). For extended functionality, there is the Professional and Enterprise plan, starting at $890/month (annual contract). These plans can get a 40% discount for nonprofits.

6. ActiveCampaign

Pricing: Paid plans start at $19/month for 1,000 contacts, 14-day free trial

activecampaign mailchimp alternative for nonprofits

ActiveCampaign pros:

ActiveCampaign cons:

If you want to build meaningful relationships at scale, ActiveCampaign can be a game-changer for your nonprofit. You can set up powerful workflows to automatically welcome new supporters, remind volunteers about upcoming events, re-engage donors, or send personalized thank-you messages after a campaign.

What sets ActiveCampaign apart is how deeply customizable these automations are. You can trigger emails based on actions, behavior, tags, or custom fields, so each person receives the right message at the right time. Whether you’re nurturing monthly donors or updating community members, the platform helps you do it precisely and effectively.

Once your workflows are set, it’s easy to create beautiful email newsletters using ActiveCampaign’s drag-and-drop editor. You can use templates or start from scratch, adding dynamic content blocks that reflect the recipient’s interests or donation history.

You can also create landing pages and forms to collect new subscribers from your website or fundraising efforts. Pages are mobile-friendly and fully customizable, making them ideal for driving donations, volunteer signups, or event RSVPs.

At the center of it all is ActiveCampaign’s built-in CRM. There, you can store detailed contact profiles, manage relationships, and view each person’s full journey (from first signup to most recent donation). Finally, with its smart segmentation, tags, and contact scoring, you can deliver relevant communications with accuracy.

ActiveCampaign Features

Pricing

ActiveCampaign doesn’t have a free plan, but it offers a 14-day free trial. Premium pricing starts at $19/month with core features and rises up to $159/month for full functionality. Nonprofits can also apply for a 20% discount on paid plans.

Further reading: Learn more about this Mailchimp alternative for nonprofits in our extensive ActiveCampaign review.

7. AWeber

Pricing: Paid plans start at $15/month for 500 contacts, free plan

aweber alternative to mailchimp for npos

AWeber pros:

AWeber cons:

AWeber is a solid Mailchimp alternative for nonprofits looking for an easy tool to stay in touch with their community and avoid bloated features. It has a minimal learning curve and a generous 25% nonprofit discount, ideal for getting started with email marketing.

You can use AWeber’s automation tools to create simple but effective email sequences, like welcome messages and follow-ups after donations. While it’s not the most advanced automation engine on the market, it covers the essential workflows that nonprofits use every day.

Creating campaigns is straightforward, thanks to AWeber’s drag-and-drop email builder and library of 600+ templates. You won’t need a designer or developer to send professional messages that reflect your nonprofit’s mission.

To grow your list, AWeber also includes signup forms and landing pages. They are mobile-friendly and easy to embed on your site or share via social media. Whether you’re collecting emails from volunteers or driving traffic to a Giving Tuesday campaign, you can create new pages quickly.

AWeber also includes contact management features to help you group donors, volunteers, and newsletter readers separately. You’ll also get real-time analytics to understand which messages are working and who’s engaging with your cause.

AWeber Features

Pricing

This email marketing platform has a free plan for up to 500 contacts. Paid plans start at $15/month and you can request a 25% discount for your nonprofit organization.

8. Brevo

Pricing: Paid plans start at $9/month for 500 contacts, free plan

brevo mailchimp alternative for nonprofits

Brevo pros:

Brevo cons:

If you need multi-channel communication tools under one roof, Brevo is among the top Mailchimp alternatives. It can help nonprofits reach donors, volunteers, and subscribers through more than just email.

You can send personalized emails, schedule SMS alerts, launch WhatsApp messages, or even add a live chat tool to your website. This flexibility helps you tailor your outreach based on urgency and audience. For example, you can send a quick SMS reminder the day before an event or reach donors on WhatsApp with a timely campaign update, while your regular email newsletters run in parallel.

Brevo also offers solid email automation, so you can follow up automatically after someone donates, joins your list, or signs up for a webinar. The visual workflow builder makes it easy to set up welcome series, thank-you sequences, or re-engagement emails.

The platform’s drag-and-drop editor is straightforward and allows you to build clean emails. Forms and landing pages help you collect leads from donation drives, social ads, or your website. You can also add conditions, like donation amount or subscriber source, to send more relevant content.

Brevo includes a built-in CRM, letting you manage donor relationships and volunteer contacts in one place. You can track who clicked, opened, donated, or signed up and then segment your audience to deliver relevant messages through the right channel.

Brevo Features

Pricing

Brevo’s free plan lets you send up to 300 emails per day. This plan has limited functionality, though. Paid plans start at $9/month for 500 contacts. There is also a 15% discount for nonprofit organizations, but it is applicable to the Enterprise plan only.

Further reading: Check our in-depth Brevo review for the full breakdown.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Selecting the Right Email Tool for Your Nonprofit

Choosing the right email marketing platform doesn’t mean signing up for an expensive tool or one packed with features your team may never use. Instead, focus on what truly matters to your mission, whether that’s sending regular newsletters, automating donor follow-ups, or building simple landing pages for your next campaign.

Many of the tools we’ve covered offer generous free plans or nonprofit discounts, so you can explore your options without pressure. Start with what fits your current needs, then grow from there. With the right platform, you’ll spend less time wrestling with tech and more time connecting with the people who support your cause.

Frequently Asked Questions (FAQs)

Here are some frequently asked questions and their answers.

1. Is Mailchimp good for non-profits?

Mailchimp offers a variety of features helpful for nonprofits, but it comes with a steep price tag and a heavily limited free plan. There are several great alternatives you can try like Moosend and Constant Contact, offering similar features and more affordable pricing (with better discounts).

2. How much does Mailchimp cost for nonprofits?

Mailchimp’s paid plans start at $13/month for 500 contacts, with a 15% discount available for nonprofits. There is also a free plan, letting you send 1,000 monthly emails and store up to 500 contacts.

Email marketing vs SMS marketing, which one should you bet on?

Both channels can drive sales, build loyalty, and keep your brand top of mind. But they work differently and knowing when and how to use each can make a real difference.

Whether you’re launching a new campaign or rethinking your cross-channel strategy, choosing the right one matters.

In this guide, we’ll compare email and SMS side by side to see which performs better, when to use each, their pros and cons, whether choosing one over the other is really the best move, or if there’s a better solution.

What is Email Marketing?

Email marketing is a digital strategy that involves sending targeted messages to a group of recipients via email. It’s used by businesses of all sizes to nurture leads, build customer relationships, and drive sales through personalized content delivered directly to the inbox.

Common use cases for email marketing include:

Promotional email campaign example

Here’s a great email newsletter example by Warby Parker.

Subject line: Last day for 25% off contacts!

email marketing vs sms marketing

With clean visuals, bold CTAs, and a clear message (“Final call for 25% off”), they drive action fast. It’s a great example of using email to promote limited-time offers while keeping the design on-brand and easy to navigate.

Benefits of email marketing

Email marketing remains the go-to channel for building relationships, delivering value, and staying top of mind, all while providing you with the opportunity to convey more.

But that’s just the start. Email comes with more benefits, including:

What is SMS Marketing?

SMS marketing is a form of direct marketing that uses text messages to communicate promotional, transactional, or time-sensitive information to customers. It’s a fast, personal, and highly effective way to reach people where they spend most of their time: their phones.

Here are some common SMS use cases:

Transactional SMS marketing example

Netflix uses SMS to send timely and relevant messages, such as temporary access codes. It’s a great example of utility-focused SMS marketing, perfect for urgent, transactional communication.

Benefits of SMS Marketing

Whether you’re launching a flash sale or confirming a booking, this online marketing strategy helps you cut through the noise and connect with customers instantly.

SMS Marketing vs. Email Marketing: What are the Core Differences?

While both email and SMS marketing are powerful direct communication tools with numerous benefits and use cases, they serve different purposes and perform best in different scenarios.

Understanding how they differ will help you choose the right channel for your goals. Here’s an overview of their core differences:

Email marketing SMS marketing
Engagement metrics 20-30% open rate
4% CTR
3% conversion rate		 98% open rate
36% CTR
21-30% conversion rate
Content & format No character limit
Visuals and links
CTAs & HTML layouts		 160 characters max
No visuals (unless MMS)
Plain text only
Cost & ROI $1 per 10,000 emails
ROI: $42 per $1		 $1 per 20-100 SMS
ROI: $71 per $1
Compliance CAN-SPAM & GDPR
Flexible, but needs clean lists		 TCPA & CTIA
Stricter consent rules, high penalties for violations
Intrusiveness Less personal, but users tolerate frequent emails More personal, but  overuse feels spammy fast
Segmentation Advanced (behavior, lifecycle, interests) Basic tags, better with CRM integration
Personalization Dynamic fields, tailored flows, subject lines First name, promo codes, short links
Performance tracking Opens, CTR, conversions, heatmaps, A/B testing CTR via short links, opt-outs, response rates

1. Opens, click-through and conversion rates

When it comes to performance metrics, email and SMS marketing show very different results, especially in how quickly users engage and convert.

Let’s break down how email marketing performs first:

SMS, on the contrary, presents the following:

2. Content elements and format

Now let’s compare email and SMS in terms of content and format.

Email gives you room to communicate with both depth and design, allowing for a richer brand experience.

Here’s an example from KUDU Coffee:

kudu coffee email campaign example

On the other hand, SMS messages are built for brevity and come with certain limitations.

And here you can see KUDU Coffee’s SMS marketing campaign with a similar offer:

3. Cost and return on investment (ROI)

Email marketing is one of the most cost-effective channels available, especially when sending messages at scale.

SMS marketing has a higher cost per message, but the tradeoff is immediacy and high engagement, especially for time-sensitive campaigns.

4. Deliverability and compliance

Email marketing is subject to international data privacy and anti-spam regulations. While the rules are firm, they offer more flexibility than SMS.

Key email regulations to consider:

Factors that affect email deliverability:

SMS is highly regulated, with stricter consent requirements and fewer chances for error. Violations can lead to hefty penalties or message blocking.

Key SMS regulations to consider:

Factors affecting SMS delivery:

5. Intrusiveness

Email tends to be a less intrusive channel, especially when subscribers have opted in for specific content types.

SMS is more direct, making it more powerful, but also more prone to feeling invasive if not handled with care.

6. Segmentation and personalization

Email is a powerhouse when it comes to personalization and audience targeting.

You can group your audience by demographics, such as age, gender, or location. It is also possible to segment based on:

To personalize your messages, you can use:

SMS can be personalized, but the level of segmentation depends on your tools and integrations.

For example, you can use basic targeting by list or campaign tags (e.g., VIPs, location-based offers). Advanced segmentation is possible, but only if connected to a CRM or customer data platform (CDP).

Compared to email personalization, SMS offers:

Character limits and a lack of visual formatting make deep personalization more challenging. As a result, you have fewer opportunities to tell a full story or tailor long content.

7. Metrics and performance tracking

Email marketing provides actionable insights into how your audience interacts with your content.

Here are some of the email metrics that you can track:

Advanced analytics let you dig deeper into performance with heatmaps to see where users click and scroll, A/B testing to optimize subject lines or content, and funnel tracking with ROI reporting through platform integrations.

SMS offers fewer metrics, but its simplicity makes results fast and clear, especially for short-term campaigns.

Here are some essential SMS metrics you can monitor:

Email Marketing and SMS Marketing: Pros & Cons

Above, we examined how email and SMS stack up across performance, cost, content, and more.

Now, let’s step back and examine the broader picture by evaluating the strategic advantages and disadvantages of each channel.

This will help you understand not just how they work but when and why to use them.

Pros Cons
Email marketing
  • Ideal for long-form content and storytelling
  • Strong for lead nurturing and retention
  • Supports advanced automation and segmentation
  • Easily integrates with CRMs and ecommerce tools
  • Lower urgency and visibility compared to SMS
  • Can get buried in crowded inboxes
  • Requires more setup and design effort (unless plain text)
SMS marketing
  • High open and response rates
  • Perfect for urgent, time-sensitive messages
  • Easy to launch with minimal setup
  • Strong for re-engagement and short-term promos
  • Limited space for messaging or branding
  • Can feel intrusive if overused
  • Higher cost at scale
  • Requires strict compliance management

Email Marketing vs. SMS Marketing: When to Use Them

Knowing when to use email and SMS isn’t just about which channel performs better but how it’ll impact the customer journey.

Each channel fits different stages, and using them strategically is what turns communication into conversion.

When to use email marketing

Email excels when you need to guide users through a more complex decision-making process.

It’s best suited for:

When to use SMS marketing

SMS is your go-to for moments when speed, visibility, and action are essential.

Brands use it to:

How to Choose the Right Channel for Your Business

Deciding between email and SMS marketing comes down to budget, goals, context, and customer behavior.

While there’s no one-size-fits-all answer, the following factors can help you make the right choice for your business.

Your budget

Email is significantly more cost-effective for large-scale messaging. If you’re sending frequent campaigns or have a growing list, email offers high ROI with minimal send costs.

SMS, while more expensive per message, pays off when speed and engagement are the priority, especially for targeted, short-term campaigns.

Campaign message

When planning your campaign, ask yourself: does this message need room to tell a story or just a quick nudge?

If you’re sharing product launches, detailed guides, or content-rich updates, email is the better fit. For time-sensitive alerts, reminders, or flash offers, SMS is more likely to drive fast action. Matching the message to the medium makes all the difference.

Audience preferences and behavior

Audience preferences and behavior matter. Some people check their inbox daily, while others respond better to quick texts.

Use your data, such as open rates, response times, and device type, to see how your audience prefers to engage and tailor your channel strategy accordingly.

Mobile vs. desktop usage

If your audience is mobile-first, SMS can help you reach them instantly where they are.

Email can still work well on mobile, but it requires responsive design and shorter formats to be effective on smaller screens.

Your marketing tools

Some tools support both email and SMS, while others don’t.

Consider what your current marketing platform allows. Integrated systems that let you build unified workflows will make combining channels easier and more effective.

Final Verdict: Email or SMS?

If you’re still debating which channel is better, the truth is you don’t have to pick just one.

Email gives you the space to build brand loyalty and guide customers through complex decisions. SMS cuts through the noise when timing matters, delivering urgency with a tap.

To use them effectively, think of them as teammates, not duplicates. Here’s how a B2C brand can use both in tandem:

The result is a smooth, engaging experience that meets the customer where they are, with the right message, in the right format, and at the right time.

Just remember that while using both channels often drives the best results, it’s not always necessary. If your audience responds better to one, or if the message only fits one format, go with what works.

The real win is using each channel when it fits, based on the message, the moment, and your customer.

Best Practices for Combining Email and SMS Marketing

Using email and SMS can level up your marketing game, but only if done with strategy.

Choose tools that integrate with each other

If you’re just starting out or want to keep your messaging streamlined, consider using a platform that offers both email and SMS under one roof.

Many modern email marketing and marketing automation tools now include SMS capabilities or plan to do so due to rising demand. This will make it easier than ever to manage both from a single dashboard.

This setup gives you:

If you’re using a standalone email platform like Moosend, you can still add SMS by connecting it with platforms like Postscript, Yotpo or Attentive. With Zapier or built-in integrations, you can sync your email and SMS data, automate workflows, and create a smooth cross-channel experience without switching platforms.

Use triggers to coordinate timing

One of the biggest mistakes you can make is sending the same message on both channels simultaneously. Instead, set up automated flows with clear timing and purpose.

For example, send an email with a discount offer, then follow up with an SMS reminder a day before it expires. Or send an SMS for a delivery update, then follow up with an email that includes a how-to guide or customer support info.

zapier integration flow between email and SMS

If your email platform integrates with SMS tools through Zapier or native connections, you can build these flows easily.

Use triggers such as “email opened,” “link clicked,” or “purchase made” to initiate the next message in the journey.

Segment your audience

Not everyone wants to hear from you the same way. Use a preference center to allow subscribers to choose their preferred channel: email, SMS, or both. Then, track behavior to refine your segments, such as who clicks emails, who replies to texts, and who ignores both.

Aligning with audience preferences and actual behavior ensures your messages stay relevant, timely, and welcome.

Weruva’s email is a great example of letting users choose their preferred communication channel. It also asks what type of content they prefer, from promos to education.

weruva preference email for multiple channels

This simple form keeps their audience in control and improves engagement by sending the right messages through the right channels.

Monitor campaign performance

To run effective cross-channel campaigns, you need to keep an eye on how each channel performs.

Track key metrics like open rates, click-throughs, conversions, and opt-outs side-by-side to understand what’s working and what’s not.

The best thing to do is to find patterns. Is one channel driving more conversions early in the funnel? Are people opting out after receiving too many messages in a short span? Use this data to tweak your timing, frequency, and messaging mix.

The goal is to have enough touchpoints to stay top-of-mind without overwhelming your audience.

Follow compliance rules for opt-ins and messaging

Always respect regulations like GDPR, CAN-SPAM, and TCPA. Get clear consent before sending messages, include opt-out options, and stay transparent about how you use customer data.

This protects your business from fines, keeps your credibility intact, and helps your emails and texts land where they should.

Email Marketing vs. SMS Marketing: Both Win

Email and SMS marketing aren’t rivals but partners.

While email excels at storytelling, automation, and brand-building, SMS delivers immediacy and high engagement for time-sensitive messages. Instead of choosing one, smart marketers combine both to maximize reach and ROI.

Start by understanding your audience, tailoring content to the right channel, and using segmentation to avoid fatigue.

Ready to boost results? Start building your email and SMS flows today. And if you need a reliable email tool to create your email campaigns, you can sign up for a free Moosend account today.

FAQs

Below, let’s answer some common questions regarding email and SMS marketing.

1. Is email better than SMS?

It depends on your goals. Email is better for detailed content, storytelling, and automation, perfect for nurturing leads and building brand experiences. SMS, on the other hand, is better for urgent updates and high engagement in the moment. The best strategy is often using both, each where it performs best.

2. Compared to SMS, what does email allow marketers to do better?

Email allows marketers to create richer, longer messages with visuals, links, and branded designs. It also supports advanced segmentation, A/B testing, automation flows, and detailed analytics, making it a go-to for long-term engagement strategies.

3. Which is faster, SMS or email?

SMS is faster when it comes to reach and response. Most text messages are opened within 3 minutes, making it ideal for flash sales, reminders, and urgent updates. Email, while quick, doesn’t usually get the same immediate open rate.

4. Which is more effective, text or email?

Effectiveness depends on the context. Text messages often see higher open and click-through rates, but email drives stronger results for in-depth content and long-term ROI. Use SMS for urgent matters and email for in-depth communication. Together, they’re a powerful combo.

5. Is SMS outdated?

Not at all. If anything, SMS is more relevant than ever, especially for time-sensitive alerts and mobile-first audiences. When used wisely and with consent, SMS can drive impressive engagement and conversions across industries.

Tired of your discount emails getting lost in the inbox crowd? With every brand offering “limited-time deals” and “exclusive offers,” it’s harder than ever to grab attention. Let alone clicks.

Even with the perfect offer, there’s another challenge: timing. Send too often, and you risk draining your audience. Send too late, and the moment’s gone. And of course, there’s the struggle of crafting copy that converts without sounding too pushy, and designing emails that are hard to ignore.

In this email, we’ll break down examples of discount emails that work. Plus, we’ll share best practices to ensure that your campaign hits the mark.

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What Is a Discount Email?

Discount emails are promotional campaigns that offer incentives to customers and subscribers, such as special deals and limited time offers for specific items or entire product lines. The end goal is to drive conversions, like seasonal sales, sign-ups, and new revenue streams, or even customer engagement.

Here are some common discount email types:

These emails serve different purposes across the customer lifecycle. For example, first-time buyer discounts target new subscribers while they’re still engaged. VIP offers, on the other hand, boost customer loyalty and retention. It’s up to you to decide what discount email strategies best suit your business and when to introduce them.

Why Send Discount Emails to Your Audience

Let’s explore the key discount email advantages, followed by a few concerns to keep in mind:

But as with most things, discount emails come with potential downsides. For example, frequent discounts can train your audience to wait for the next offer, which may hurt your profit margin over time. Plus, overuse can contribute to email fatigue, leading to unsubscribes, or worse, spam complaints.

How to Craft Converting Discount Emails

Ready to reap the above benefits? Follow this step-by step guide to create discount emails that stand out:

1. Set up your discount email strategy

Do you need a ROI booster to end the season strong, re-engage loyal customers who haven’t purchased in a while, or convert subscribers into first-time buyers? Perhaps you’re aiming for all of the above at once.

You can set multiple goals simultaneously as part of your marketing strategy. The clearer your objectives, the easier it’ll be to communicate them through your copy and design in a way that works for your subscribers.

Maintaining a campaign log will be incredibly helpful for future planning and optimization. Add your campaigns to your email marketing calendar, including key details such as the project owner, send time, and type of discount.

Finally, explore what other tactics can support your goals beyond email marketing. For example, you could add banners to your website or tease your offer with a “coming soon” post on social media. These cross-channel touchpoints can help build anticipation and drive engagement across your entire marketing ecosystem.

2. Create a personalization plan

Instead of sending discount offer emails in bulk, aim for more personalized messages. Segment your email lists to target subscribers based on factors such as demographics or behavioral data and deliver email campaigns that motivate them to check out.

For example, if your goal is increasing repeat purchases with an exclusive deal, it’s best to target loyal customers and exclude those who’ve never purchased from your email list. Or target those subscriber groups with different messaging without putting your profit margins at risk.

Use behavioral data and dynamic content to combine your discount offer with personalized product recommendations or upsell opportunities.

Through automated workflows, you can send personalized incentives, including discounts based on customer actions. For example, if someone adds a product without purchasing it for the first time, send them a free shipping incentive. But if someone has completed three purchases in one year, send them a discount code to please them .

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3. Write an attractive subject line

How can you make a strong first impression on subscribers at first glance? Your email subject line plays a key role. Use clever wordplay or a clear value proposition to hint at the email content and motivate highly interested subscribers to open it.

Check out these subject line examples from notable brands:

Avoid using words that may trigger spam filters and land your email in the junk folder. If you’re targeting different segments, consider crafting custom subject lines for each list to boost relevance and open rates.

If you’re unsure about your subject line copy, use an AI writer to generate and test variations that appeal to your audience.

4. Highlight your offer with smart design

What types of email design can create a better experience and drive higher conversion rates? Most marketers prefer clean, simple layouts that make the discount visible within a single scroll. The call-to-action (CTA) button should be bold, clear, and easy to find.

If you’re combining discounts with other email types, such as welcome emails or abandoned cart campaigns, place the discount code in a prominent, eye-catching location. You can also incorporate GIFs or visual elements that highlight the offer and help your email stand out in a crowded inbox.

When offering limited-time discounts, consider adding a countdown timer to create a sense of urgency. Alternatively, for a softer approach, present the discount as a bonus reward for subscribers who’ve shown higher engagement. Choose the tone and design that best aligns with your brand and campaign goals.

5. Write copy that focuses on benefits

Some subscribers find short and sweet copy enough to claim a deal, while others need more information about a product or service before making a purchase. The intent of the buyer and discount type play a key role in how subscribers respond to those emails.

For example, if you’re combining a new product launch with a promo code, you’ll need to highlight the product’s key benefits to convince users. On the other hand, if you’re offering a discount on a product that an existing customer buys regularly, you can skip the details and focus on the value of the deal.

When it comes to your CTA, match the tone to your strategy. Use urgent language like “Shop Now” or “Get Discount” to drive immediate action or opt for softer prompts like “Learn More” if you’re nurturing interest over time.

6. Use urgency and scarcity wisely

Words like “exclusive,” “limited time,” “flash sale,” and “just a few left” are popular among marketers for a reason—they create urgency and FOMO, often nudging subscribers to get faster to checkout.

But not everyone responds positively to pressure. Some subscribers feel drained by constant urgency and scarcity tactics, which can lead to reduced engagement, spam complaints, or unsubscribes. And while a few drop-offs are normal, you don’t want to lose loyal customers for the wrong reasons.

Our take? Use urgency in moderation. Stick to one or two urgency cues per email and save the stronger language for follow-ups—especially when the offer is genuinely ending. This approach keeps your messaging honest, respectful, and effective in the long run.

7. Let data guide your discount strategy

While a marketer’s instinct is powerful, consumer habits and preferences evolve quickly. You can’t rely on gut feeling alone to create winning campaigns. Instead, customer data offers a more reliable path to success.

Most email marketing software provides users with analytics tools to track key metrics, such as open, click-through rates, and conversions. You can also monitor deliverability indicators—such as bounce rates and spam complaints—to protect your sender reputation. For deeper insights, consider integrating your platform with Google Analytics.

Wondering which discount type will appeal to your audience? Use A/B testing to compare different offers and find the most effective version. You can also experiment with other email elements, such as subject lines, CTAs, and design layouts, to optimize performance.

Finally, check out historical data to find which discount emails have had the best results based on multiple factors, such as offer type and send time.

7 Best Discount Email Examples & Why We Liked Them

Let’s move into the inspiration section. Here are 7 standout discount email examples from amazing brands—and why they worked so well:

1. La Roche Posay’s flash sale email

Subject line: 2 day sale! Your code is inside

La Roche Posay flash sale email

The well-known skincare brand La Roche Posay introduced their flash sale with a personalized approach that felt both timely and relevant.

Why it works:

2. Headspace discount email

Subject line: Make time for you with 40% off 🤩

discount email example by Headspace

 

Headspace, the popular mindfulness app, used a New Year’s offer to motivate subscribers to set their resolutions with intention and calm.

Why it works:

3. Phlur’s welcome discount email

Subject line: Welcome to PHLUR

PHLUR welcome email with discount

PHLUR welcomed new subscribers with a discount to encourage immediate conversions and increase sales.

Why it works:

4. Pepper’s abandoned cart discount

Subject line: Don’t Forget 👋

PEPPER abandoned cart email with incentive

Pepper combined their abandoned cart email with an incentive to shield the deal:

Why it works:

5. Roku’s loyalty discount email

Subject line: Someone as awesome as you deserves awesome deals.

Roku loyalty discount email example

Roku shared an incentive with loyal email subscribers to reward their continuous engagement.

Why it works:

6. Lyft’s re-engagement email

Subject line: You have an offer. It’s ready to claim.

Lyft re-engagement email with discount

 

Lyft built a win-back email to re-engage inactive customers with 10% off on their next ride.

Why it works:

7. Blueland’s Black Friday sale

Subject line: Black Friday’s never been greener

Blueland Black Friday sale email

Here’s a seasonal Black Friday sale email example by Blueland that captured our attention.

Why it works:

Premade Discount Email Templates

How can you make beautiful, custom emails without wasting valuable time? Grab one of Moosend’s HTML templates below and customize them through the intuitive drag-and-drop editor:

Seasonal sales email template

Customize this spring sales template to match your brand’s look and feel. Add your brand colors, swap in your own images, and use the drag-and-drop email builder to insert text blocks and promotional content:

Spring sales template

Simple sales template

Use this simple template to demonstrate your products beautifully. Customize it using your brand’s colors and assets—no coding needed:

ecommerce product placement email

Welcome discount email template

Customize this template to welcome new subscribers and offer a first-purchase discount. Include customer testimonials to build trust and encourage conversions right from the start.

Moosend offer template

Plain text discount email template

Need copywriting inspiration? Start with this flexible template and tailor it to fit your message, audience, and goals:

Subject line: 🎉[X]% Off for a Limited Time!

Something exciting is coming your way! We’re offering you an exclusive [X]% discount on your next purchase.

Whether you’ve had your eye on something special or just want to treat yourself, now’s the perfect time to shop.

✅ [Highlight a key benefit or product feature]
✅ [Mention limited-time urgency, e.g., “Offer ends Sunday!”]

Use code [Discount code] at checkout to claim your savings.

👉 [Shop Now Button or Link]

Ready to Create Your Next Discount Email?

It’s time to let your brand shine and give your audience something to remember. Your copy, design, and timing all play a crucial role in capturing attention and driving action.

Remember, personalization is key. The more tailored your discount emails are to your audience’s needs and preferences, the more likely they are to convert. Whether you’re launching a seasonal sale or rewarding loyal customers, make every word count and every visual pop.

These days, getting cancelled can mean a lot of things, including a trending scandal, a viral takedown, or a customer clicking unsubscribe, skipping your event, or calling off a booking.

In the inbox, though, cancellation doesn’t equal drama but opportunity.

Whether someone cancels an order, a subscription, or their spot at your event, your response matters. That’s why a clear cancellation email can turn a frustrating moment into a positive experience, making it easier for your customers to come back when they’re ready. The same applies when you need to cancel something on your side due to unexpected reasons.

In this guide, we’ll cover everything you need to know about cancellation emails, from setup to strategy. You’ll find best practices, templates, and real-life examples to help you write emails that are both helpful and engaging.

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What is a Cancellation Email?

This is a message to notify someone that a planned action, service, event, or order has been canceled. Its main goal is to keep the recipient informed, reduce confusion, and maintain trust by clearly explaining what’s being called off and what happens next.

When written well, these communications are professional and transparent, reassuring the customer or contact that their request has been received and handled properly.

What Should Your Cancellation Email Include?

A good cancellation notice should be short, informative, and hassle-free. Here’s what to include to make sure your message hits the mark:

If additional steps are required, ensure that you provide a detailed description of the entire cancellation process.

When Should You Send a Cancellation Email?

Depending on the type, you should send a cancellation email as soon as a request is made or an unexpected event happens. Some common instances include:

The sooner you contact your customer, the better the experience, especially if you include key details like refunds, support contacts, and next steps.

How to Set Up a Cancellation Email

Cancellation emails are typically transactional messages, meaning they’re triggered by a specific user action, like cancelling an order, booking, subscription, or membership.

To ensure these messages go out automatically at the right moment, you’ll need to set up your workflows through your email platform or automation tool.

Types of Cancellation Emails

Not all cancellations are the same, and neither are the emails that follow. Depending on what’s canceled, the tone, structure, and content of your message will vary.

Below, we’ll explore the most common types, along with cancellation email templates and real-life examples to help you handle each situation professionally.

1. Order cancellation emails

These emails confirm that a customer’s order has been canceled, either at their request or due to an issue on your end. These emails provide clarity, prevent confusion, and offer a chance to maintain trust, even when the purchase doesn’t go through.

Send an order cancellation email as soon as the cancellation is processed. Common scenarios include:

Timely communication helps reassure the customer and reduces inbound support requests.

Order confirmation email template

Hi [Customer Name],

We wanted to let you know that your order #[Order Number] has been successfully canceled.

Order details:

If you didn’t request this cancellation or have any questions, please feel free to reach out to our support team at [Support Email or Link].

We’re here to help, and we look forward to serving you again soon.

Best regards,

[Your Brand]

Example: Amazon

This Amazon order cancellation email is direct and informative. It confirms the cancellation, includes order details and refund timing, and provides a help link for further support. The clean layout and clear email copy help the customer understand exactly what happened and what to expect next.

cancellation emails

2. Event cancellation messages

These messages are a key part of every successful event marketing strategy. They notify attendees that a planned event, whether physical or virtual, has been canceled, postponed, or rescheduled.

As a result, they set expectations early, prevent confusion or no-shows, and show that your brand takes communication seriously.

Send an event cancellation email as soon as the decision is made. Ideally, this should occur well before the scheduled start time to allow recipients sufficient time to adjust.

Common reasons include:

Event cancellation template

Hi [Customer Name],

We’re reaching out to let you know that [Event Name], originally scheduled for [Date], has been canceled.

We know this may be disappointing, and we genuinely appreciate your interest and support.

If you’ve already registered, you’ll receive a full refund within [X] business days.

We look forward to welcoming you to a future event soon. Stay tuned for updates!

If you have any questions, please don’t hesitate to contact us at [Customer Support Team Email].

Tip: If you’re rescheduling the event, replace “canceled” with “postponed” and add a CTA, such as “Save My Spot for the New Date.”

Example: Circles

This email adopts a heartfelt and transparent approach to announce the cancellation of the Circles Conference 2021. It explains the reasons behind the decision, offers refund and transfer options, and maintains a hopeful tone by looking ahead to the future. Long but well-structured, it feels genuine and reassuring.

circles conference event cancellation example

Additional resources

3. Subscription cancellation emails

These messages are due when a customer ends or pauses their subscription, whether it’s for a product box, streaming service, software, or membership. They confirm the action and offer valuable information on what happens next.

For example, they should clearly state that the subscription has ended and outline what the customer can expect (e.g., the last billing date, final access, and any refunds).

This is also an excellent opportunity to re-engage users or offer alternative options, such as pausing instead of canceling, switching to a lower-tier plan, or sharing feedback.

Subscription or service cancellation template

We’ve confirmed the cancellation of your [Service Name] subscription. Your access will remain active until [End Date], and you won’t be charged again.

If you change your mind, you can restart your subscription at any time from your account settings.

We’d love to hear your thoughts. Just reply to this email and let us know how we can do better.

Thank you for being part of our community.

[Company Name]

Example: Duolingo

Duolingo keeps it short and friendly, using playful language and visuals to soften the cancellation message. It confirms the subscription end clearly while leaving the door open with a bright CTA. The tone is light and reassuring, encouraging users to return at any time.

duolingo subscription cancellation message

4. Appointment & reservation cancellations

When a customer cancels or reschedules a booking, meeting, or reservation, including appointments for haircuts, dinners, demos, or doctor’s visits, they should receive a confirmation of the cancellation.

The goal is to confirm the cancellation, clarify any further actions, and leave the door open for rescheduling.

Appointment cancellation template

Hi [First Name],

Your appointment on [Date/Time] has been successfully canceled.

If you’d like to reschedule, you can do so at any time by clicking the link below.

[Reschedule Appointment]

We hope to see you again soon!

[Company Name]

Tip: Use clear calls-to-action for rescheduling and make sure the timing, location, and cancellation details are easy to read.

Template example

This appointment cancellation email message, created with Moosend’s editor, confirms the cancellation, offers a direct rescheduling option, and maintains a helpful tone. The red CTA stands out, making it simple for users to take action without feeling lost or overwhelmed.

moosend template for appointment cancellation email

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5. Booking cancellation message

Booking cancellation emails confirm that a reservation, such as a hotel stay, car rental, table booking, or travel service, has been canceled. These emails provide reassurance, set expectations, and help avoid confusion at check-in or arrival.

Send your email immediately after the cancellation is processed. This applies whether the customer cancels the booking themselves or the business does due to changes in availability or policy. Prompt communication shows professionalism.

Also, include all relevant details, such as the original booking information, cancellation date, refund status (if applicable), and instructions on what the customer should do next.

Booking cancellation template

Hi [First Name],

This is to confirm that your booking for [Service/Location] on [Date] has been canceled.

If any charges were made, you’ll receive a full refund within [X] business days.

Need to rebook? You can easily reserve a new date by clicking the link below.

[CTA: Rebook Now]

Thanks for choosing [Company Name]. We look forward to welcoming you again soon.

Example: Booking.com

This booking cancellation example from Booking.com is informative and polite. It acknowledges the cancellation request, explains the policy, and shows a willingness to help by contacting the property. Even with a strict policy, the tone stays customer-focused and helpful, guiding users toward support and possible solutions.

booking.com cancel reservation example

6. Membership cancellations

These emails are triggered when a user has ended their membership with a service, club, organization, or community. These emails provide closure and help maintain a positive relationship, even after the customer leaves.

Whether it’s a gym, loyalty program, association, or VIP club, members expect confirmation that outlines the changes taking effect from this point forward, such as loss of access, termination of benefits, or account deactivation.

Membership cancellation template

Hi [First Name],

Your [Membership Name] has been successfully canceled as of [Date]. We’re grateful for the time you spent with us and hope you enjoyed the experience.

If you change your mind, rejoining is easy. Just click below to reactivate your membership.

[CTA: Reactivate Membership]

Before you go, would you mind answering [a few quick questions]? Your feedback helps us make things better.

Thank you,

[Company Name]

Tip: If you offer different tiers or a pause option, be sure to mention them here. It can help retain users who may simply need a break.

Example: Audible

This cancellation email example from Audible is clear and informative. It confirms the cancellation date, explains what remains accessible, and offers a way to rejoin. The tone is friendly and supportive, with helpful links and a standout CTA that makes managing or restarting the membership easy and stress-free.

audible membership cancelled email

7. Internal cancellation emails

Internal cancellation emails are sent within a company or between business partners to cancel meetings, interviews, training sessions, projects, or collaborative plans. While these may not directly impact customers, they still reflect your professionalism and respect for others’ time.

Your messages should be concise and direct and include the next steps (if applicable), especially if something is rescheduled.

Internal communications cancellation template

Hi [Recipient’s Name],

I wanted to let you know that our [meeting/project/interview] scheduled for [Date/Time] has been canceled.

[Optional: Reason, if appropriate]

If needed, I’ll follow up with a new time or alternative plan. Let me know if you have any questions.

Thank you for understanding.

[Your Name]

Template example

This meeting cancellation email is short, clear, and easy to scan. It informs the team of the canceled meeting, provides context for the change, and sets expectations for a follow-up.

meeting cancellation template by moosend

Cancellation Email Best Practices

A good cancellation email needs to be clear, concise, and helpful at first glance.

Below, let’s examine some best practices to help you craft cancellation messages that keep your audience informed and engaged.

Keep your cancellation email subject lines clear

Cancellation messages need to be fluff-free. This means you need to get straight to the point as fast as possible.

For that, use a straightforward subject line and open with the main message early on. For example, “Your event has been canceled” or “We’ve processed your subscription cancellation.”

Here are some subject line examples to use:

Show empathy or gratitude in your email copy

Your cancellation message needs to acknowledge the inconvenience.

If the recipient initiated the cancellation, thank them for using your service. If you were the initiator, apologize briefly and show understanding.

Even when the news isn’t great, use a professional tone and offer a sincere apology. If it suits your brand, a touch of personality or warmth can go a long way.

Example: “We’re truly sorry for the change and understand this may cause frustration. Thank you for your patience.”

Offer alternatives

People appreciate instant solutions. So, when something gets canceled, you should provide alternatives to show that you care about them and ensure their experience is valued.

This is a simple way to reduce frustration, build trust, and even prevent churn. Here are a few alternatives you can include for different cancellation events.

A thoughtful follow-up email shows that you’re customer-first, not transaction-first.

And remember, just because someone churns today doesn’t mean they won’t return later. Providing a great experience now can make all the difference when they’re ready to come back.

Include all the key details

Speaking of experience, avoid back-and-forth emails by providing all relevant information upfront. This may include:

While it’s essential to include these key details, always refrain from sharing full credit card numbers or any other sensitive personal information.

Example: “A full refund of [Sum] has been issued to your card ending in [xxxx]. It may take 5–7 business days to appear.”

Keep the design simple

When it comes to cancellation emails, less is more. Use plain text or a minimal design that puts the message at the center. This isn’t the time for flashy visuals or cluttered layouts, as they can distract from the purpose and feel tone-deaf in a message that’s already delivering not-so-great news.

Focus on a clean structure with plenty of white space. You can also use short paragraphs, bullet points, and bold headings to break up the content. If action is needed, include one clear and visible CTA button (e.g., “Update Preferences”, “Reschedule Now”, or “Explore alternatives”).

If you want to add graphics or banners, keep the layout clean, place key information at the top, and use a clear, minimal CTA.

pop in a box cancellation email design

This personalized email from Pop In A Box demonstrates how to incorporate design elements without overwhelming the message. The visuals support the content rather than distract from it.

Canceled but not Churned

Cancellations may seem like the end of a customer journey, but with the right email, they can be the start of a better one.

Whether you’re confirming a canceled order, rescheduling an appointment, or canceling a subscription, every message you send is an opportunity to demonstrate to your customers that you value their time, trust, and experience with your brand.

By using clear copy, a thoughtful tone, and smart automation, you can promote retention and turn moments of friction into moments of loyalty.

If you’re looking for an easy way to create your cancellation emails, sign up for a free Moosend account. With just a few clicks, you’ll keep customers informed, engaged, and more likely to return.

FAQs

Below, you’ll find some common questions regarding cancellation emails.

1. How do you write a cancellation email politely?

Keep your tone friendly and professional. Start with a clear confirmation of the cancellation, acknowledge any inconvenience, and thank the recipient for their time or interest. If it makes sense, offer alternatives or next steps to stay helpful and supportive.

2. How do you respond to a cancellation email?

Respond promptly and with understanding. To avoid confusion, confirm that the cancellation has been processed, answer any specific questions, and thank the sender for letting you know. If appropriate, offer to reschedule or return at a later time.

3. How detailed should the cancellation reason be?

You don’t need to over-explain, but a short reason (e.g., scheduling conflict, low attendance, technical issues) helps provide context and show transparency. Focus more on what the recipient should know and what to expect next.

Email marketing is still one of the highest-performing digital channels, driving engagement, conversions, and impressive ROI. Why? Because it’s a cost-effective, customizable tool that can nurture prospects throughout their customer journey, even automatically.

While some businesses keep their email marketing efforts in-house, others don’t have the skills, headcount, or time to run a consistent strategy. That’s where email marketing agencies come in. And that’s where you can come in.

If that sounds like your next move, here’s how to start an email marketing agency from scratch and stand out in a competitive market.

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What Does an Email Marketing Agency Do?

So, what exactly will you be doing? An email marketing agency specializes in crafting, managing, and optimizing email campaigns for other businesses. They help them develop email marketing strategies that support their brand awareness, growth, and retention goals.

Task-wise, these agencies handle various responsibilities, starting with creating and planning emails aligned with each client’s goals. How? They use email list building, segmentation, and other personalization techniques for targeted messaging.

Email content creation is usually also part of their duties. They design attractive campaigns that follow each brand’s guidelines and write copy that sticks—from subject lines to calls to action (CTAs).

Email agencies also set up email automation workflows to trigger messages based on user behavior and actions. And of course, they track performance through metrics, such as open rates and conversions, and report to clients on the results of their campaigns.

While some email marketing agencies offer end-to-end services, you can also find more specialized ones. For example, there are agencies focusing on a specific niche, such as SaaS or eCommerce, and others that excel in certain email marketing areas, such as automation or email design. So, where do you see yourself in this industry?

Pros and Cons of Starting an Email Marketing Business

Starting a new business is exciting yet challenging. Want to weigh the pros and cons? Here are some of the benefits and potential drawbacks of starting an email marketing agency to help you make a more informed decision:

The Pros

High ROI: Email marketing continues to deliver one of the highest returns on investment compared to other digital marketing channels.

Low costs: You can start this business from anywhere—all you need is a laptop, internet connection, and low-cost email marketing software.

Scalability: Once you’ve built the right systems, you can automate email sequences and hire freelancers to expand your operations.

Recurring income: Most clients request ongoing email marketing campaigns, rather than project-based support, leading to predictable monthly income.

The Cons

Competitive market: It might get hard to break into the market, but with strong positioning and a wide network, you can stand out faster.

Hard buy-in: Some clients are not aware of email marketing and expect instant value—you’ll need to educate and manage expectations.

Steep learning curve: You should constantly keep up with trends, privacy laws, and new tools to stay competitive and compliant.

Low-income starter: Income may be inconsistent at first—you’ll need time to build systems, your portfolio, and find clients.

Are those cons dealbreakers? Not necessarily. It’s best to treat them as yellow flags, not red ones. If you’re hesitant, consider starting as a freelancer and deciding how to proceed based on your results.

How to Start Your Email Marketing Agency Step-By-Step

Let’s see how to kick off an email marketing business from scratch based on strong foundations:

Email marketing is an ever-evolving channel. Privacy laws, software, and tactics are constantly changing, and staying updated is essential to create a competitive agency.

Think of AI for a sec. Since becoming more accessible, email marketers have been using it to improve personalization and copywriting. It’s even built directly into some of the most well-known email marketing platforms.

Your clients will probably have heard of AI, too. And they’ll want to know if and how you’re using it. Getting familiar with AI won’t just help you do your job faster and better; it’ll also help you stay relevant: from your perspective, your client’s, and your client’s customer’s.

So how do you stay up-to-date with marketing developments?

Make it a habit to follow the latest trends in software tools and learn about the most popular players in the market. Subscribe to marketing newsletters, join webinars or conferences, and participate in LinkedIn discussions.

You should also get familiar with privacy laws such as GDPR and CAN-SPAM to secure compliance. Keep an eye on notable websites such as:

An email marketing agency should be well-versed into anything that concerns clients to deliver a stellar experience. Even if you offer specialized services, potential clients should sense that you know your discipline inside out, otherwise they’ll find it hard to trust you.

2. Determine your ideal client profile

One of the main challenges for a new agency is attracting new clients. Before starting your business, determine your target audience. Having certain ideal customers in mind will help you effectively shape your brand positioning and stand out from competitors.

Target a niche you’re passionate about or experienced in. You can also identify a target market with a knowledge gap in this field. For example, local-based services such as salons or dentists are more familiar with social media than email marketing. With the right marketing and educational plan, you can build trust and convert them into clients faster.

ICP inforgraphic

Source

Once you’ve identified your ideal customers, think of their pain points, needs, interests, and what email strategies can address them. Also, understand their pain points with agencies to ensure that you’ll meet their needs.

3. Define your email marketing services

Now that you know your target personas, identify what type of email services you’ll offer. Do you want to handle every email marketing aspect or provide clients with more specialized tools and support?

In the first case, you’ll likely have to manage all email-related systems, from transactional to promotional emails. You’ll set up automation workflows, track key metrics, and optimize the overall email strategy to deliver consistent results.

However, there are agencies focusing on specific services. For example, you might want to help clients fix deliverability issues or design custom emails, without taking on broader email marketing responsibilities.

Here’s a list of common service types:

Think about how flexible you want your service model to be, and make sure it’s reflected in your messaging, proposals, and website.

4. Build your tech stack

To create a winning agency, you need to equip your business with the right tools. A project management tool like Trello or Asana will let you monitor your projects, track progress, and effectively collaborate with colleagues.

Of course, you need to search for the best email marketing tool for your needs. You can start with affordable solutions and make the most of their capabilities. They provide users with important features, such as email templates, analytics, segmentation, and marketing automation to save time without compromising quality.

Did you know that specific email marketing services run dedicated agency programs? For example, Moosend offers 30% recurring commission for each client you refer to the platform.

Moosend agency program

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CRM and advanced analytics tools will be added to the toolkit as your business grows. You can integrate them with your existing stack or check out solutions with more complex features such as HubSpot.

5. Choose your pricing structure

Off to another dilemma—what pricing structure is best for your business? This decision is essential to building a profitable agency that is also competitive in the market—and one that potential clients can support.

Here are four models to consider:

Each model has its pros and cons. The right one depends on your services, workflow, and client type. Check out what others in your niche are doing; not to mimic them, but to better understand the market.

And if you’re freelancing already or have a few potential clients in your network ask them: “Which model would you choose, and why?” Their feedback can give you real-world insight into what clients prefer.

6. Set up your business model and brand

It’s finally coming to life, isn’t it? It’s time to register your business entity and handle the necessary legal steps. The model you choose will affect taxes, liability, and how your business operates day to day.

The most common business structures are sole proprietorship, LLC, corporation, and partnership. Each country has its own regulations, so it’s best to consult an accountant and a lawyer first. Once your business is set up, ensure that you comply with data privacy and employment laws to stay secure and compliant.

By now, you probably have a company name and a logo—at least in your head. It’s time to bring them to life. Set up your website, craft your brand positioning, and start shaping your initial go-to-market strategy.

Think of your brand as more than just visuals—it’s the voice, tone, and mission. Are you a friendly expert? A data-driven strategist? A creative powerhouse? Define values and what makes your agency unique. These elements will guide everything from your website copy to your client proposals, helping you attract the right audience from day one.

7. Grow your client base

How can you convince new clients to trust your agency? In addition to a well-designed website, build a portfolio showcasing high-quality campaigns you’ve worked on. If you haven’t had any clients yet, create sample campaigns or consider offering free trials to demonstrate your skills and style.

You can also craft case studies to show prospects how businesses in their niche have benefited from your services. Lead magnets and landing pages are powerful tools for attracting potential clients. Share educational content like guides, checklists, templates, or free consultations in exchange for their email addresses.

Once you get their opt-in, automate a few follow-ups to nurture the relationship with engaging campaigns. This not only builds trust but also gives them a taste of the value you can deliver for their brand.

Reach out to your online and offline network to inform them about your new endeavor. Contact them on LinkedIn, email, or even text them to share the news. You can also ask people in the industry to share some of your posts to gain traction.

Cold emails are also a valuable weapon, especially if you have a shared contact, you can mention as social proof. Write attractive subject lines to grab their attention and explain why your service can be game-changing for their business.

Also, learn how to craft winning proposals to convince your target audience to choose you. Share the benefits of using your services, combined with stats that prove your points. You can also include an FAQ section on key brand assets, such as your website, to address potential concerns.

8. Deliver results and scale up

To keep bringing in new clients, you need to invest in customer loyalty and retention strategies. It all starts with onboarding—learn as much as possible about each client’s needs and make sure the first days of your partnership run smoothly by checking in. Ongoing customer engagement can also get you valuable referrals.

How will you know if your efforts are rewarding?

Track open, click-through, and conversion rates and monitor deliverability through spam complaints and bounce rates to maintain a strong sender reputation. Most email marketing services offer dedicated analytics tools. You can combine that information with data from sophisticated software such as Google Analytics and Tableau.

Moreover, reporting is going to take an important chunk of your daily life. If you’re organized and report on every move, you won’t only improve your email campaigns but also gain tangible proof of your work. This is useful to validate the trust of existing customers and reassure potential customers who want to find out if you can bring the desired results.

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Once you gain more clients, consider scaling up slowly and steadily. Bring new people on board and adapt your systems accordingly. Draft SOPs to train new hires, explore new tech solutions, or evaluate how your existing stack supports your growth.

Make Your Email Marketing Business the Real Deal

Ready to launch your email marketing agency? Let’s move to step zero and ask yourself: why do you want to do this? Your “why” is the foundation of your business.

Whether you’re driven by the thrill of helping big or small businesses grow or the need to create a steady revenue stream, having a clear goal will guide your decisions and shape your brand identity.

So before diving into tools and tactics, take a moment to define your mission—the first step toward building something meaningful for you and your clients.

Do you remember your last spontaneous purchase? You know, the one you made after a long day, when a flash sale popped into your inbox, urging you to grab it before it was gone?

Now try to remember what you bought. It was probably a low-cost item—a set of jewelry or a gadget. Would you react the same if a similar campaign had promoted high-end products instead, such as fine art or furniture? We bet the answer is no—unless you’d already done some thoughtful research, the products suited you well, and you were close to making a decision.

In eCommerce, some consumer decisions are driven by impulse, and others by intent. But is it always one or the other? And what can you do with that distinction to boost your next campaign’s performance?

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Defining Impulse vs Intent Buying

Impulse purchases are spontaneous, unplanned purchases driven by emotional responses, such as desire, excitement, or even stress.

Impulse buying behavior is usually triggered by marketing techniques like scarcity and Fear of Missing Out (FOMO) that create a sense of urgency. “Limited time 50% off” emails or SMS campaigns are common attractors.

On the other hand, intent purchases are planned. The buyer is actively looking for a solution to cover a specific need. Such purchases require a rational decision-making process, thorough research, and comparison between products.

Let’s see that from a brand’s perspective: a one-off discount won’t usually yield results in intent buying, unless it’s time sensitive. If you offer it after a long customer journey with multiple touchpoints, such as your website, reviews, and a few nurturing emails stating the benefits of your products, then it’s likely to convert.

Before we move on, let’s make a distinction.

While impulse purchases are usually unplanned, not all unplanned purchases are impulsive. If you’re at a grocery store, walk by the shampoo aisle, realize you’re running out, and put one in your cart, you’re not being impulsive, but driven by need.

Unless you pick a new product line, unsuitable for your hair type, because of its cool packaging. That’s a gray zone.

The Psychology Behind Impulse and Intent Buying

What are the key psychological factors that drive each purchase decision? Let’s discuss:

Impulse buying factors

One of the key drivers of impulse buying behavior is emotional gratification. This means that the purchase acts as an antidote to emotional states, such as stress, boredom, or more hedonic reactions, such as excitement. Dopamine rises, and the costumer feels rewarded—at least for a while.

Certain sensory stimuli presented in-store are linked with impulse buying. When the customer engages with a product with more than one sense, the experience is enhanced.

Let’s imagine you’re selling scented candles and massage oils in a physical store. Visitors can touch, smell, and see the products, while they hear a sales rep discussing their benefits and a relaxing song playing in the background. It’s all there, making it hard to resist.

But it’s not just the senses. Urgency and scarcity are also major emotional triggers for impulsive buyers. When an offer is time-sensitive, exclusive, and approved by trusted peers, people want to have it, driven by the fear of missing out on something unique.

And if that something is endorsed by famous social media influencers, the ultimate purchase decision leaders, extra impulsivity points are added to the mix.

Intent buying factors

Intent-driven purchase decisions are more conscious and goal-oriented. They usually can’t be triggered by pure emotions, as consumers seek solutions for their needs. They search for real value at a cost that won’t stretch their wallets too much.

Would you buy a sofa overnight? Probably not. Even if someone handed over a generous discount, you’d still most likely search for more options. It’s going to live in the living room for many years after all.

When thinking of making a purchase, consumers search for brands they already know or run into during research and choose their top “contestants,” the ones that check most of their boxes.

After reading product pages, reviews, and tutorials, they weigh the pros and cons of alternative products. Price, quality, warranties, and brand reputation are on their radar. Some put brand values such as sustainability into the decision-making. Rewards are delayed, but gratification comes with planning and patience.

Impulse vs Intent Purchasing Misconceptions

Definitions and processes may be clear. But real shopping behaviors come from real people—you know, the complex species with diverse needs, personalities, and shopping habits. Impulse and intent purchases can cohabit within the same person, making it hard to build a winning strategy that hits all hearts.

How do you fix that?

Avoid treating intent and impulse customers as buyer personas—treat them as consumer behaviors that anyone can indulge in occasionally. Instead of targeting one versus the other, explore when and how to target each of them, and how to measure the performance of your campaign accordingly.

In addition, some businesses consider impulse buyers invaluable. “They’re not deliberate and can’t turn into loyal customers.” That’s not accurate.

The way people buy nowadays has shifted; omnichannel customer experiences and digital fatigue may lead to earlier-than-expected purchases. And if you leave those impulse shoppers satisfied, they’ll probably come back more intentionally next time.

How Email Marketing Can Help with Both Buying Behaviors

Email marketing is designed for both impulse and intent-driven purchase decisions. Capabilities such as segmentation and tags can help target people on different customer journey stages with different strategies. But first, you need to understand the motives of each buying behavior to speak to them effectively.

Let’s imagine that you have an online store and want to boost Christmas sales. To trigger impulse buyers, you need a well-timed message with a compelling subject line written in an urgent tone. It could be a flash sale email that builds suspense or an exclusive deal.

Impulse buyers are triggered by emotions. Apart from urgency cues that will spike their dopamine, evoke a warm Christmas feeling to excite and make them want more.

Will all buyers surrender to their impulse buying tendencies? Not necessarily, so you can create an alternative version with more educational content for methodical consumers with self-control. Share reviews and testimonials to build trust before they make a new purchase.

But how can you tell which one to use?

You know your customer’s purchasing behaviors and funnel better than anyone. You know how long a customer journey lasts, your customers’ demographics, and what emails have performed better over time. And you can always rely on analytics to make data-informed decisions.

For example, you can send the impulse version to customers who’ve already converted in similar campaigns, people who’ve recently browsed through your website, or those who have been in your pipeline for extended periods without purchasing.

If you’re a small business owner with small email lists, A/B testing is also a great choice if you can’t dive deeper into customer data. Create an impulse and intent version to find what performs best for your audience.

Feeling lost? Use this table as a compass:

Impulse Buying Intent Buying
Email purpose Trigger emotions or desire Build trust and guide
Campaign focus Promotions, scarcity, urgency Education, reassurance, product logic
Creative style Visually-driven, short copy, urgency-based Long-form, benefits-focused, social proof
Strategy High-frequency bursts Behavior triggered journeys
Metrics Open, clicks, purchase speed Flow completion, scroll depth, opens
Risk Burnout, unsubscribes Nurture and relevance drop-off

To put these strategies into action, you’ll need an email marketing service with user-friendly tools. Look for a platform with powerful automation workflows, personalization capabilities, and premade design assets to target all buying types.

Segmentation is your go-to tactic. Select the right criteria to create audience segments and send tailored content to each of them to boost conversions.

Moosend segmentation

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Email Marketing Strategies for Impulse Purchases

Let’s explore some of the most popular email marketing strategies that can trigger consumer impulse buying:

Limited-time offers

Flash sale emails and time-sensitive discounts can cause impulse shopping, when presented effectively. Sending them during high-peak seasons can boost that effect, as consumers are already hunting for deals.

Subscribers should learn from the subject line what this email is about before they open it. Use urgent language and phrases, and evoke positive emotions through your copywriting and images. Create a digital environment that triggers spontaneity to boost conversion rates. A countdown timer can amplify the urgency effect.

Here’s an example by goop that checks all boxes:

goop's impulse email exampleExclusive deals

Make customers feel unique. Excite them with an offer made just for them, and they will likely end up buying soon. Is there a better feeling than knowing that someone wants to please you? Not only does that make the customer feel special, but sometimes even obliged too.

These initiatives, apart from driving impulse and unplanned buying, can set the stage for customer satisfaction and loyalty, if you master in describing the exclusivity element.

Product recommendations

Sending personalized product recommendations to subscribers based on previous purchases or products they have browsed recently can trigger spontaneity. Especially if your product placements are under titles like “Picked for you” and “We thought you’d also like.”

Sending best-sellers campaigns can trigger similar reactions, with FOMO winning the ground. Show your most liked products to subscribers and invite them to claim them. If you add an urgency note, such as “few items” left, you earn more points.

Back-in-stock campaigns

Back-in-stock emails can trigger a sense of urgency. To make those emails more effective, you can add a note to buy them quickly before they’re gone.

Check out how lululemon applied this tactic:

lululemon back in stock email

But what happens with people who’ve asked for a back-to-stock alert? In this scenario, we’re not talking about impulse buyers. We’re talking about people who know they’re interested in a specific item and have clear intent to buy. Avoid sending them a generic email and opt for something more personal, like early access to the products.

Email Marketing Strategies for Intent Purchases

How can you approach people looking for more intent purchases? You’ll usually need a combo of email campaigns and more time to convert. Here are some email types to gradually persuade them:

Educational content

Educational emails help businesses nurture their audience with useful content to gain trust. To be effective, they should be clear and full of value. Help readers understand how your products and services can ease their pain points and stand out from competitors.

Depending on the nature of your product and your average sale cycle, determine how many emails are needed to convince your audience and when to send them. For example, if you offer a SaaS tool, create a series of emails to describe each feature separately.

Remember to focus on stories as they’re more brain-friendly. Facts and stats are also welcome, but they should be followed by engaging content to make an impact.

Here’s an example by a health supplement business called Betterbrand. They shared a self-care guide before introducing their products:

Betterbrand intent purchase

Retargeting campaigns

Have you noticed that people who’ve consistently been engaging with your email campaigns start to ignore you? It’s time to put them back in the game. Send a retargeting email to win them back and consider sharing an incentive such as a freebie or a discount in case they’ve started searching elsewhere.

If they continue to ignore you or stay silent, it’s best to send a final option to stay in your list before you remove them. You don’t want them to hurt your deliverability and sender reputation, so set them free.

Social proof

People looking to make an intent-driven purchase also look for reassurance. Before they start searching online, save them time by adding social proof to your campaigns.

Add testimonials, ratings, or even share case studies showing how other people benefited from your products. Remember, instead of “OMG, I loved it” testimonials, prefer those who have something meaningful to share about your offers.

Abandoned cart emails

Abandoned cart emails need no introduction in the eCommerce world. When people move from their shopping list to your shopping cart, it means they’re very likely to convert. Yet, something stopped them.

Share a reminder to complete their purchase, giving them an extra reason to do so. This could be reminding them of your product quality, adding a testimonial or a soon-out-of stock note, or even cross-sell recommendations for an enhanced experience. Step into your prospect’s shoes to understand what else they’d need to convert and give it to them.

Price drop alerts

Not only impulse buyers are triggered by deals. Those who plan an intent purchase are often motivated by bargains and sales, too. They seek value for money, so if you’re running a sale, make sure to inform them.

Using customer data is useful in this case. Because sharing a sale with someone who’s just begun their customer journey may not be a great option, especially for high-end products. It’s up to you to decide when it’s the best time to reach out with a sale, without putting your revenue at stake.

Ethical Considerations in Impulse Buying

Impulse consumer purchases can sometimes go out of control, especially for people who struggle with impulsive consumer behavior, and cannot stop themselves from adding things to cart. All this can backfire; some people may feel regret, strain themselves financially, and consider your brand responsible.

Here are some ethical guidelines to save you—and your customers—from those agonizing feelings:

The Million Dollar Question

Now that you know about these two consumer tendencies, which one have you targeted the most over the past 6 months? And most importantly, has it helped you meet your marketing goals?

So before setting up your next campaign, keep those behavioral intents in mind to target subscribers accordingly. It may not be through a quick, bulk email, but the time you’ll spend will be worth it in the end.

Starting in June 2025, Comcast’s email service (comcast.net) will be gradually phased out and replaced by Yahoo Mail. The transition is expected to continue through 2026, according to the official announcement.

While this might sound like just another backend change, it’s actually a pretty big deal for email senders, ESPs, and deliverability teams.

Why? Because it affects how your emails get delivered, tracked, and received, and it’s happening across millions of mailboxes.

Here’s what you need to know to stay ahead.

What Does This Transition Mean?

All @comcast.net email addresses will be gradually migrated to Yahoo Mail, allowing users to retain their existing comcast.net addresses.

The transition will be rolled out in phases, with affected users receiving a 30-day notice prior to their accounts being migrated.

Once a user accepts Yahoo’s Terms of Service and Privacy Policy, Yahoo officially takes over as the email provider for that mailbox, managing everything from delivery to filtering (including the spam folder).

Key Implications for Senders

If you’re wondering how this migration might affect your emails, here are the key takeaways to keep in mind.

1. Spam filtering will now follow Yahoo’s rules

Once a user migrates, Yahoo’s anti-spam and filtering systems take over. Expect different inbox placement behavior than you are accustomed to with Comcast.

Reputation and engagement history under Yahoo will now matter more.

2. No email forwarding

If your recipients were forwarding their Comcast emails elsewhere, that forwarding will stop after the migration.

Delivery errors may rise temporarily if users haven’t completed their transition or updated third-party clients.

3. Changed IMAP/SMTP settings

Once users switch to Yahoo Mail, they must update their third-party clients (such as Outlook and Apple Mail) with the new Yahoo settings.

If they don’t, your message/newsletter/survey, etc., may bounce or be undelivered during the transition period.

4. Sudden changes in deliverability and engagement metrics

As Comcast begins migrating its @comcast.net email addresses to Yahoo Mail, senders and email service providers (ESPs) should be aware of several risks that may impact deliverability and engagement.

One of the most immediate concerns is a sudden spike in bounce rates for Comcast.net addresses, especially during the switchover windows when users may not have completed the transition or updated their mail client settings.

In addition, senders may observe unusual drops in open rates, largely due to Yahoo’s more aggressive spam filtering algorithms, which differ from Comcast’s historical filtering behavior.

There’s also the potential for engagement delays, as some users may be temporarily locked out or experience difficulties reconfiguring access to their inboxes via third-party apps (such as Outlook or Apple Mail) after the migration.

What Should Senders and ESPs Do?

To stay ahead of potential issues, senders should take proactive steps.

Start by closely monitoring bounce messages from @comcast.net recipients. These may provide early signals of access or filtering problems during the transition.

Also, this is a great time to clean up your lists by suppressing long-inactive @comcast.net subscribers or triggering re-confirmation campaigns. Yahoo heavily weighs engagement in its filtering, so fresh consent and activity can make a difference.

What You Need to Know Before the Transition Begins

It’s important to note that only @comcast.net email addresses are affected by this transition; no other Comcast or Xfinity services are impacted.

There are also technical limitations to be aware of:

This migration is a big shift for senders who deal with comcast.net users.

While addresses remain the same, behavior, filtering, and expectations will change. Stay proactive, monitor engagement, authenticate your mail, and prepare for Yahoo’s inbox logic to take over.

Whether you’re launching a product, promoting a webinar, or showcasing your latest ebook, a well-designed landing page can make all the difference in your conversions. But let’s face it, starting from scratch is tough. That’s why a little inspiration can go a long way.

In this post, we’re diving into some great SaaS landing page examples that get it right, with clean design, sharp copy, and clear value propositions. But before we jump into the examples, let’s quickly look at what makes a SaaS landing page effective and why these pages matter.

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What is a SaaS Landing Page?

A SaaS landing page is a conversion-oriented page built to promote your software. It’s where potential users learn what your tool does, how it solves their problem, and why they should try it, usually with a clear call to action like “Start Free Trial” or “Book a Demo.”

Unlike eCommerce or content landing pages, SaaS landing pages often highlight product features, show off the UI with screenshots or animations, and build trust through testimonials, logos, or case studies. The goal? To turn curious visitors into signups or leads by clearly communicating the value of your software.

These pages typically sit in the middle or bottom of the funnel, making them ideal for users who already know what they need and are comparing solutions like yours.

Key Elements of a SaaS Landing Page

Every SaaS product is different, and so is every SaaS landing page. Still, high-converting landing pages tend to share a few key ingredients. Here’s what you’ll usually find:

Now, the time has come to see the examples we’ve gathered.

12 SaaS Landing Page Examples Analyzed

In this section, we’ll look at a few SaaS landing page examples from well-known brands. We’ll break down what makes them effective so you can apply the same principles to your own landing pages.

1. ClickUp’s Comparison Page

saas landing page

Industry: Project management

This is a comparison landing page from the popular project management tool ClickUp. The page uses a side-by-side feature breakdown to show how ClickUp stacks up against its direct competitor, Trello. The goal? To convince visitors that ClickUp is a better choice. These kinds of landing pages can also be used to

What’s smart about this SaaS landing page is that it doesn’t just say ClickUp is better; it shows it using clear visuals that are hard to dismiss. You can also use such a landing page to persuade visitors to switch from competitors.

Why it works:

2. Moosend’s Seasonal Webinar Page

moosend webinar saas landing page

Industry: Marketing

This is a webinar landing page example from the email marketing service Moosend. It served as the main registration point for users interested in attending the Valentine’s Day webinar. The brand uses seasonal visuals and colors that perfectly match the event’s theme.

You can easily create a similar landing page for free by signing up for a Moosend account and using the intuitive landing page builder.

Why it works:

3. Shopify’s Free Trial Page

shopify free trial landing page

Industry: eCommerce

Shopify’s free trial landing page is a prime example of top-of-funnel SaaS marketing done right. It targets first-time visitors who may not know the product in-depth but are ready to explore. With minimal design and straightforward copy, this landing page encourages users to jump in and start building their store.

This page is all about simplicity and trust. Its goal is to remove potential barriers for people looking to get their business online, while highlighting how easy it is to get started with Shopify.

Why it works:

4. Userpilot’s Demo Booking Page

userpilot demo saas landing page

Industry: Business/Productivity

Userpilot’s SaaS landing page is the epitome of simplicity. With a tight layout and direct messaging, it guides visitors toward one clear goal: booking a demo.

Why it works:

5. Unbounce’s Lead Generation Page

unbounce landing page example

Industry: Marketing

This Unbounce landing page is a great example of lead generation through educational content. Instead of pushing a product directly, it offers an expert’s guide to marketers looking to improve performance and learn from industry leaders.

Why it works:

6. Semrush’s Product Feature Page

semrush landing page example

Industry: Marketing

This SaaS landing page from Semrush is a product feature page. It walks visitors through multiple use cases, each tied to a specific product benefit. From audits and competitor research to link building, the page highlights the platform’s capabilities while nudging users toward trial activation.

Why it works:

7. GetResponse’s Waitlist Page

getresponse waitlist landing page example

Industry: Marketing

Here we have a waitlist landing page example from GetResponse. The page teases the upcoming content monetization platform using clever messaging and strategic headline colors.

Why it works:

8. Wolt’s Product Feature Page

wolt saas landing page

Industry: Online food delivery

This landing page example from Wolt balances brand storytelling and benefit-driven messaging, all wrapped in a light, visually engaging design. The page engages and pushes visitors toward conversion, whether they’re hearing about Wolt Ads for the first time or already considering their options.

Why it works:

9. ActiveCampaign’s Demo Booking Page

activecampaign demo landing page example

Industry: Marketing

This SaaS landing page example from ActiveCampaign is designed to guide users toward booking a personalized product walkthrough. The layout is simple, helping users reach the desired goal without overwhelming them with too much information.

Why it works:

10. Intercom’s Product Feature Page

intercom saas landing page

Industry: Tech/Customer service

Intercom’s landing page offers a product-led experience that guides users through their Product Tours feature. It’s clean and interactive, suitable not only for enterprise buyers but also for product and growth teams exploring onboarding tools.

Why it works:

11. Klaviyo’s Webinar Landing Page

klaviyo webinar registration page

Industry: Marketing

This landing page from Klaviyo is crafted to promote an upcoming live webinar. It uses a blend of compelling storytelling, structured event info, and social proof.

Why it works:

12. Kajabi’s Comparison Landing Page

kajabi saas landing page example

Industry: Online courses

Kajabi’s landing page stands out due to its sharp design, bold messaging, and competitive positioning. It establishes the platform as the go-to tool for monetizing knowledge, backed by comparisons, testimonials, and real-world proof to convert visitors into signups.

Why it works:

Stick The Landing

Great SaaS landing pages come in many forms, but the best ones all have one thing in common: a clear purpose.

Use these pages as inspiration, but don’t stop there. Start building your own, test different layouts, messages, and CTAs, and see what works best for your audience. A/B testing is your best friend here. The smallest tweaks can lead to big wins.

Frequently Asked Questions (FAQs)

Here are some frequently asked questions and their answers.

1. What is the difference between a webpage and a landing page?

A webpage is any general page on a website, like a homepage or pricing page. Typically, it includes multiple links and navigation options. A landing page, on the other hand, is a standalone page focused on one goal, such as driving signups or downloads. The key difference: webpages inform, while landing pages are built to convert.

2. Should I remove navigation from my landing page?

In most cases, yes. Removing navigation reduces distractions and can significantly improve conversion rates. That said, the best course of action is to run an A/B test to see what works best for your audience.

3. Do I need different landing pages for mobile?

No, you don’t need separate pages, but they must be fully responsive. This means your pages must be optimized for smaller screens with easy-to-tap buttons and quick load times.