Gather insights, not just leads
Use Moosend’s simple-to-build and simple-to-fill subscription forms. Capture emails and grab the data you need to personalize your communication.
Style your sign-up form
Pick your favorite template and start crafting the form that’s perfect for your brand. Optimize the copy and call-to-action with smart, AI-driven suggestions.
Up for a little game?
Gamify the user experience with the Wheel of Fortune. Add a fun element and turn your forms into interactive lead magnets your audience will love.
Templates that make a great impression
Moosend’s template library has a design for every business. Just pick the template you love and customize to your liking.
Take control of your subscription forms
Who sees your forms? When? And where? Define your form’s visibility settings that grab your visitors’ attention on the spot.
Basic visibility
Keep things simple. Just place your form anywhere on your website, for any visitor to see.
Advanced visibility
Refine the audience you’ll show your form to, or display your form on specific pages by setting your visibility options.
Publish anywhere
You created the perfect form—now it’s time to showcase it. Don’t limit it in one place. Publish your form on your own or a third-party website, or embed it where it would be more valuable.
Form your success
Moosend’s detailed form analytics can help you make data-driven decisions and support your vision from the very first step.
Automate connections
Don’t let leads fall through the cracks. Follow up with your subscribers and build an engaged audience without overworking yourself.
Make an impression
Moosend’s got more features to keep your list growth going.
Unified dashboard
Don’t look for data left and right. All the information you need at your fingertips.
Analytics
Make data-backed decisions and keep track of your progress.
Conversions
Track the number of users who converted through your form.
Conversion rate
Understand the viewers-to-subscribers ratio easily.
Impressions
Know how many users viewed your form at least once.
Visibility settings
When does a user see your form? It’s up to you.
Join 100,000+ empowered customers
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“After going through Mailchimp, and other platforms, we decided to stay with Moosend. From seamless onsite event tracking to amazing support, there's no other tool matching the feature set & price point offered.”
Dipak Raghuwansi, Email Marketing Associate | Vogue
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“It's hard to find a team that's willing to give solutions to your business needs, but with Moosend we cerainly did it! The product is seamless giving the best satisfaction to our most precious assets…our customers”
General Manager, DOMINO’S
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“Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it’s cost efficient. Thank you Moosend for making my life easier”
Alex Melvani, Membership Officer at WWF
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“Thanks to Moosend our clients are always happy. User–friendly dashboard, amazing support, great tools & automations help our business grow, and our clients deliver outstanding results.”
George Levetikos, Chief Integration Officer, MullenLowe Group
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“A very friendly end user experience and great technical support. One of the most admirable companies, with great potential! The consistent addition of new features, makes it even better!”
Anthony Rigby, UK digital marketing manager at Careerbuilder
Experience Moosend
Elevate your growth journey with features that complete your email marketing goals.
Audience Management
Grow your list, segment your audience, and personalize your communication.
Read moreFAQs
Let us cover the basics for you.
What is a subscription form?
A subscription form is a web form that can help marketers collect contact information from website visitors and convert them to valuable email list subscribers.
How do I create a subscription form?
Just choose your form type and the template of your liking and start customizing elements to match your brand and goals.
Why should I use a subscription form?
Subscription forms are an effective way for businesses to convert valuable traffic into subscribers and drive better engagement and conversion.
What kind of information can I collect with subscription forms?
You can collect anything that matches your goals and needs at that specific point in time, such as email addresses, names, location, preferences.
How can I get visitors to subscribe to my email list?
One way is to use subscription forms as a way to access gated content. Another way is to use incentives like discounts and to provide value in exchange for their contact information.
How can I design a high-converting form?
Keep your form simple and concise, use clear and compelling copy, don't use too many form fields, be clear about gathering and using data, and craft an actionable CTA.
Grow your audience and hit your goals
Build emails that attract, engage, and convert the right audience.