9 Best Email Marketing Software For Small Business 
9 Best Email Marketing Software For Small Business 
Email marketing is vital in today’s competitive digital marketing world, so users and business owners are right in searching for the best email marketing software for small businesses.
For a business to grow, the right tools are needed so that repetitive tasks can be automated, new customers can be acquired, and a strong relationship with customers can be built.
In this article, we’ll focus on 9 tools that can help you grow and scale your business!
Disclaimer: The information is accurate as of October 2023.
How We Selected The Following Tools
All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
How To Select The Best Email Marketing Software For Small Business
Small businesses have some very specific needs, and often the main goal is to be able to do more with less. What’s more, they require a service that’s easy to use in order to master it quickly.
Here are the main points to look for before selecting an email marketing software:
- Email templates
- Audience segmentation options
- Forms and landing pages
- Variety of integrations
- Customer support
Best Email Marketing Services For Small Businesses: Features & Pricing
Let’s take a look at the top email solutions for small business in terms of pricing and unique features.
|Free Plan/Trial||Pricing||Best Feature||Ratings|
|Moosend||Yes (30-day free trial)||$9/month||Powerful drag-and-drop editor with advanced functionality|
|Mailchimp||Yes (limited)||$20/month||Pre-built automation journeys|
|Constant Contact||60-day trial||$12/month||Event management options|
|MailerLite||Yes||$10/month||Sell digital products and subscriptions|
|Brevo (Sendinblue)||Yes (limited)||$25/month||SMS and WhatsApp campaigns|
|GetResponse||30-day trial||$19/month||Conversion funnels|
|AWeber||Yes||$15/month||Efficient landing page builder|
|HubSpot||Yes||$20/month||All-in-one solution with CRM|
|ActiveCampaign||14-day trial||$49/month||Huge variety of automation templates|
Top Small Business Email Marketing Software By Use Case
- Moosend – Best affordable email marketing software for small businesses
- Mailchimp – Best for pre-built customer journeys
- Constant Contact – Best for event management
- MailerLite – Best for simple email marketing
- Brevo (formerly Sendinblue) – Best for multi-channel marketing
- GetResponse – Best for effortless A/B testing
- AWeber – Best for creating landing pages
- HubSpot – Best all-in-one marketing platform
- ActiveCampaign – Best for more advanced automation
Of course, there’s more to them, so let’s start.
Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)
Best feature: Powerful drag-and-drop editor with advanced functionality
Moosend is an excellent choice for small businesses seeking an affordable email marketing service. It stands out due to its diverse range of advanced features as well as for its easy-to-implement automation. Whether you’re a seasoned professional or a complete beginner, Moosend offers a user-friendly experience with a minimal learning curve.
The platform has a modern UI and a fast drag-and-drop email editor that allows you to craft stunning email newsletters in minutes. The email template library has more than 80 professionally designed templates that can be customized to match your brand and style.
Furthermore, Moosend offers advanced email automation tools, enabling you to automate marketing campaigns, segment your email list, and deliver highly personalized content to engage your audience. What differentiates Moosend from other services is how easy it is to implement marketing automation. The visual workflow builder makes even sophisticated journeys effortless to create.
With Moosend you can preview your campaigns on various devices, ensuring they always appear flawless. For maximum results, you can conduct spam and delivery tests to enhance your email deliverability. With an impressive sender reputation of 98%, you can rest assured that your contacts receive your messages as intended.
Last but not least, the platform features real-time analytics that are easy to read and use to optimize your marketing strategy. And if you come across any problems whatsoever, Moosend’s 24/7 responsive customer support team will be there to assist you.
- User-friendly drag-and-drop email editor
- 80+ email newsletter templates
- Easy-to-implement automation with pre-built journeys
- List segmentation tools and audience tagging
- Signup forms and landing pages
- 24/7 live chat and email support
- Integrations with many popular marketing apps
Moosend’s paid plans are an affordable solution starting at $9/month with unlimited emails, signup forms, landing pages, and transactional emails.
You can also create a free Moosend account to test the platform’s full functionality and see if it fits your needs.
Pricing: Paid plans start at $20/month, limited free plan
Best feature: Pre-built automation journeys
Mailchimp is a well-known email marketing platform that offers a complete suite of tools for digital marketing. First, the platform has a robust email editor that enables effortless campaign creation. While it may be overwhelming for first-time users, it is fast and sports various advanced functions.
Where Mailchimp excels is automation. It has various pre-built automation templates that are really useful, while you can also craft multi-step journeys. Whether you want to create complex onboarding sequences or simple drip campaigns for subscribers, Mailchimp is an ideal tool for the job.
To target your audience better, Mailchimp lets you manage your contacts using groups, segments, and/or tags. At first glance, all these feel the same but you’ll soon find their usefulness. Furthermore, you can boost lead generation with the customizable landing pages and signup forms that the platform has.
Noteworthy is the fact that the tool offers cross-device email testing. With this, you can find out which elements work best for your audience. Finally, we were impressed with the sheer number of integrations available, with apps like Shopify, WordPress, Magento, and more.
- Powerful automation options
- A/B testing
- Customizable forms and landing pages
- CRM tool
- Creative Assistant that enables you to send stunning emails
Mailchimp’s paid plans start at $20/month, giving you personalization, optimization tools, and enhanced automations.
There is also a limited free plan to test the platform, which includes 500 contacts and 1,000 monthly email sends. However, payment information is required for a free trial of the service.
3. Constant Contact
Pricing: Paid plans start at $12/month, 60-day free trial
Best feature: Event management options
Constant Contact is a fast-growing email marketing service with capabilities similar to the previous solutions mentioned above. The platform has a simple and user-friendly email editor that allows you to craft new campaigns or customize the available templates with ease. There are many items and customization options. However, we found that sometimes the platform can get unresponsive.
Moving on to contact management, Constant Contact has its own CRM solution, so you can store everything there. To personalize your campaigns, you can create segments or tag subscribers. There are also auto-generated segments. For more advanced personalization, things are pretty basic, and sadly the tool doesn’t offer “if/then/else” logic. This won’t be a problem, though, for most users.
Regarding email automation, Constant Contact features basic autoresponders, drip email campaigns, and an automated resend feature to non-openers. You can also conduct A/B testing, but only for your subject lines, unlike other Constant Contact alternatives.
We kept the best feature for the end. Users will appreciate the service for its event management options. Specifically, with the RSVP tool you can promote events like webinars, online courses, and more, by collecting responses straight from the email.
- AI content generator
- Event invitations, surveys, coupons, and polls
- Instagram and Facebook ads and insights
- Native CRM solution
- SMS and social media marketing
- Integration with popular eCommerce platforms and more
Constant Contact’s paid plans start at $12/month giving you the essential email and social media tools.
While there is no free plan, Constant Contact offers a lengthy 60-day trial to try the platform.
Pricing: Paid plans start at $10/month, free plan
Best Feature: Sell digital products and subscriptions
MailerLite is another great email marketing solution for small businesses with limited budgets due to its affordable pricing model. You get a beginner-friendly email editor with interactive content blocks (ideal for beginners) and an HTML editor if you aim to build custom campaigns. The software now has an AI writing assistant and subject line generator that is very handy.
Regarding automation, you can build advanced marketing workflows with the intuitive automation builder. Using various triggers, you can automatically deliver personalized messages to the right people. And with the auto-resend feature, you can give people an extra opportunity to connect with you or see important information.
The platform equips you with customizable signup forms and landing pages to acquire new leads and convert them into paying customers. Your landing pages can be A/B tested to ensure maximum results. If you have a growing business, you may find useful the tool’s website builder. You can even build a blog and engage visitors and customers more effectively.
MailerLite’s unique feature though, is its ability to sell digital products and subscriptions via its Stripe integration. Overall, you get ample functionality at a fair price.
- Intuitive drag-and-drop email builder
- Multi-trigger email automation
- Email delivery by timezone
- Integration with Shopify, WooCommerce, Stripe, etc.
- Unsubscribe page builder
- Website builder
MailerLite’s pricing starts at $10/month, providing you with generous functionality like dynamic emails, an unsubscribe page builder, and a website builder.
Alternatively, you can try the tool via their free plan, which allows up to 1,000 subscribers and 12,000 monthly emails.
5. Brevo (formerly Sendinblue)
Pricing: Paid plans start at $25/month, free plan
Best feature: SMS and WhatsApp campaigns
Brevo (formerly Sendinblue) is a complete marketing platform combining both the power of email marketing and SMS. The platform is extremely easy to use and the drag-and-drop editor helps even beginners create and deliver stunning email marketing campaigns.
As for automation features, Brevo allows you to set up all kinds of automated workflows, from welcome email series to abandoned cart emails. What’s more, it’s possible to automatically segment contacts according to behavior, interests, and other attributes. In this way, you can deliver special offers that attract attention and personalized product recommendations.
Furthermore, the platform’s AI algorithm helps you deliver email campaigns at the best time to ensure optimal deliverability. On top of all these, you get customizable signup forms and landing pages to fuel lead generation. The landing page builder is great when compared to other Brevo alternatives.
We shouldn’t omit that Brevo offers SMS and WhatsApp campaigns. They are a useful tool for businesses looking to conduct multi-channel marketing.
- Modern drag-and-drop editor
- Advanced segmentation options
- SMTP relay service to deliver transactional emails and SMS
- SMS marketing
- Facebook ads
Brevo’s paid plans start at $25/month giving you unlimited contacts and 20K emails monthly.
There is also a free plan allowing you to send up to 300 free emails per day.
Pricing: Paid plans start at $19/month, 30-day trial
Best feature: Conversion funnels
GetResponse is an excellent email marketing tool for small businesses looking for ease of use and a robust set of email marketing features. GetResponse’s dashboard is very intuitive and the drag-and-drop editor makes campaign creation as easy as it gets.
What’s great about GetReponse is A/B testing. You can test different subject lines, images and layouts, as well as calls-to-action in order to increase click-through rates. Regarding automation, you can sell more with less effort through automated customer journeys. You get an unlimited number of emails to fuel your behavior-based automation campaigns.
With the landing page creator, you can craft SEO-optimized pages for your small business and convert more visitors into customers. But the best feature among others is the sales funnels. You have some pre-defined scenarios that you can utilize and form an effective email marketing strategy.
Finally, GetResponse can be a great help for eCommerce businesses with its SMS marketing and web push notifications.
- Drag-and-drop editor with 200+ email templates
- AI email generator
- Web push notifications
- Website and landing page builder
- Contact scoring and tagging
Paid plans of GetResponse start at $19/month giving you all the necessary tools for email marketing but not automation. For marketing automation or eCommerce-oriented features, you’ll need a more expensive plan.
The software offers a free version for up to 500 contacts but with limited features.
Pricing: Paid plans start at $15/month, free plan
Best Feature: Efficient landing page builder
AWeber is another email marketing solution known for its responsive customer support team. The platform has an intuitive drag-and-drop email builder, making it easy to create engaging campaigns for your audience.
AWeber is also great at automation. Its robust tools allow for personalized and targeted messaging, enhancing customer engagement and helping you build long-lasting relationships. Welcome emails, abandoned cart, confirmation emails, you name it.
Apart from that, this email marketing platform equips you with rich reporting and analytics to measure the performance of your campaigns. This is immensely valuable if you want to optimize your email marketing strategy.
Last but not least, we were impressed with the tool’s landing page builder. You can easily create beautiful landing pages to get more email subscribers from your social media channels, or make money with sales pages that enable you to collect payments at checkout or set up recurring subscriptions.
- Intuitive drag-and-drop email builder
- Robust automation options
- A/B split testing
- Responsive customer support
- Various integrations with popular tools
AWeber’s paid plans start at $15/month giving you the basic tools to start with email marketing. For more functionality and increased limits, you’ll need a more expensive plan.
The platform also offers a free plan allowing you to have up to 500 subscribers and send 3,000 emails/month.
Pricing: Paid plans start at $20/month, free tools
Best Feature: All-in-one solution with CRM
HubSpot is an all-in-one inbound marketing solution with a beginner-friendly interface and robust marketing capabilities. The platform has a simple drag-and-drop email creator that’s easy to use and a few email templates to save time. However, they are not as stylish as those offered by competing services.
HubSpot’s “superpower” is its CRM. Its integration with the marketing platform enables you to send personalized emails, track opens and clicks, and nurture leads based on their engagement. What’s more, you can segment and organize contacts with ease, as well as track communication history, view contact activity, and gain insights into customer behavior.
Regarding automation, you can set up automated workflows powered by your CRM for welcome purposes, lead nurturing and personalized offers. Everything is straightforward, making the service a powerful tool at the hands of marketers.
With HubSpot, you also get signup forms for your website and landing pages to convert your audience. You have customizable templates to work with or you can start from scratch. Finally, with HubSpot, you can have live chat and bots, as well as ad management tools.
- Beginner-friendly UI
- Robust and easy-to-implement automation
- Signup forms and landing pages
- CRM solution for contact management
- Live chat and bots
HubSpot’s paid plans start at $20/month giving you all the necessary tools to grow your business with email marketing. However, you can use the free tools available, which are a great starting point if you’re tight on your budget.
Pricing: Paid plans start at $49/month, 14-day free trial
Best Feature: Huge variety of automation templates
ActiveCampaign is a versatile email marketing and automation platform that excels in helping small and big businesses automate their marketing processes. Its email editor offers various templates that you can customize and save time. You sound note though that it’s not the most beginner-friendly editor. However, you get ample design freedom to customize your CTA buttons and campaigns.
Moving on to automation, it’s an area that ActiveCampaign shines. You can set up automation workflows using a visual builder, creating complex sequences triggered by user behavior. For example, you can automate welcome series, abandoned cart reminders, and post-purchase follow-ups. You’ll appreciate the pre-built automated journeys that the platform provides.
Another valuable feature is lead scoring. The platform assigns scores to your contacts based on their interactions with your email campaigns and website. In this way, you identify your most engaged and interested leads, allowing for more effective nurturing and follow-up.
- Responsive email templates
- Pre-built automation journeys
- Event tracking
- Time zone sending
- In-built CRM system
Paid pricing of ActiveCampaign starts at $49/month offering ample functionality despite the high starting price. While ActiveCampaign is not a free email marketing service, it has a 14-day free trial that users can leverage to test the platform.
Finding The Best Software For Your Small Business
Selecting one of the top email marketing software for small businesses is no easy task. You need to take into account your goals and the capabilities of your team. A complex or very advanced tool can take time to master, thus impeding your efforts in email marketing. What’s more, an expensive solution is a serious commitment when your budget is on the lower end of the scale. This is why we stress that it’s important to take advantage of any free plans or trials offered, in order to get a clear idea of what to expect from each email marketing platform.
In case you want to give Moosend a go, feel free to create an account and see how powerful and easy to master Moosend’s platform is!