Halloween email marketing is the scary love child of the spooky holiday and email marketing. But why do you need to care about this little Frankenstein, and what does it have to offer you? First of all, email is still one of the most effective channels to nurture and conver . . .

An efficient email marketing calendar is all you need to engage your target audience at the right time and give your marketing team the means to thrive. But apart from that, having a consistent mailing schedule and knowing the type of emails you need to deliver will help yo . . .

If you want to enhance your email marketing campaigns with unique, interactive content, there’s one easy way to do so. Learn how to insert GIFs into emails and catch your readers’ attention on the spot! In short, GIFs (Graphical Interchange Format) are animated series of st . . .

Sometimes the words “email metrics” can be a little confusing, especially when you are a marketer who has just started figuring out how to build an email marketing process. Today, we’ll take a look at some of the most important key performance indicators (KPIs) and how to c . . .

Have you ever heard of email validation and wondering how it can benefit your email marketing and other business practices? If yes, stay with us! Despite all the developments of the internet, from Web 2.0 to the social media revolution and beyond, good old email has remaine . . .

Wondering how impactful an email marketing funnel can become for your marketing strategy? Then you’ve just landed in the right place. Learn its definition, benefits, and how to create one that works miracles for your business. Email marketing is one of the most efficient to . . .

Did you just get a hold of email marketing and don’t know how to boost your efforts? Today, we’re here with some sexy email marketing tips to help you drive growth for your business! As experience has shown, email is a major customer acquisition weapon, with marketers repor . . .

How can marketers attract the right audience and gradually convert them into loyal customers? By putting inbound marketing at the top of their lists – simple as that. As you already know, there are lots of ways to bring new customers to your business. Leaders are on t . . .