Published by Alexandra Marinaki|31/10/2022
Understanding your target audience is one of the most critical elements of a successful marketing strategy. Learning their habits, behavior, and most prominent pain points enables businesses to promote their products/services to them effectively. Consumers’ purchasing decis . . .
Published by Marilia Dimitriou|30/11/2022
CleverReach is a very simple email marketing software businesses use to create and deliver their campaigns. However, as many users have noticed, the interface could be more user-friendly, some features still need to be added, and functionality could be better. To give you a . . .
Published by John Desyllas|28/11/2022
If you’re considering using Sendy for your business needs or you’re disappointed with the service, you may want to explore the best Sendy alternatives out there. In this post, we’ll take a look at other affordable alternatives to Sendy that offer more features and better us . . .
Published by Marilia Dimitriou|25/11/2022
VerticalResponse may be a simple tool for small businesses to get started, but if you are aiming for scalability, you may need to consider some of its top competitors. Today we will explore some of the best VerticalResponse alternatives in the market with better functionali . . .
Published by Alexandra Marinaki|23/11/2022
Many businesses organize events to raise brand awareness, promote new products/services, and build solid customer relationships. The pandemic caused an increase in online events, but with restrictions gradually ending, organizations have started to put hybrid and in-person . . .
Published by John Desyllas|21/11/2022
Apart from following email marketing best practices, an IP reputation check is essential to monitor and improve your email deliverability. If this is all Greek to you, this guide will enlighten you on: what IP reputation is and why it is important some of the best IP reputa . . .
Published by Marilia Dimitriou|18/11/2022
SparkPost, owned by Message Bird, markets itself as a reliable enterprise-level email sender and delivery platform. While the tools provided are advanced and intuitive to power up your email marketing strategy, numerous users have noted problems regarding account management . . .
Published by Alexandra Marinaki|16/11/2022
Most SaaS (Software as a Service) businesses have long and complex customer journeys. It takes time and effort to move leads down the funnel, and marketers seek ways to shorten that period to increase their revenue. That’s where email marketing for SaaS makes an entrance. T . . .
Published by John Desyllas|14/11/2022
Planning and sending an event invitation email is easy… Said no one ever! Event invitation emails are supposed to bring in as many RSVPs as possible, so if you don’t nail them you risk having fewer attendees and a poorer return on your investment. So, how do you create an e . . .
