18 Best Christmas Marketing Ideas With Examples [2023]

18 Best Christmas Marketing Ideas With Examples [2023]

Published By Marilia Dimitriou
May 16, 2023

Have yourself merry little Christmas marketing ideas! Let your branding shine! From now on, your seasonal troubles will be out of sight!

Christmas is the perfect time of the year to engage customers and create stronger brand awareness by responding to changing seasons in a way that resonates with your brand’s core identity and values.

Today, we are here with an early gift: the best Christmas makeover and promotional ideas to make this holiday season the best, including:

1. Create A Christmas Email Campaign

If this is the first time you’re incorporating Christmas marketing into your marketing plan, let’s see how you can create a simple yet effective Christmas email.

What you’ll need:

  • An email marketing platform like Moosend with a user-friendly drag-and-drop editor and advanced elements.
  • A responsive Christmas email template to save valuable time and get you inspired.
  • Beautiful images and an irresistible value proposition.

The first thing you need now is to sign up for a free Moosend account and select a new campaign.

creating an email campaign with Moosend

Then, add a cool subject line (we’ll talk about them later on) and select the right segment of your email list to deliver your Christmas email campaign.

Once in the Editor, you can click on the Template Library and select one of the responsive Christmas email templates.

From here, you can customize every template element and add advanced Items like countdown timers to increase urgency or social buttons for email/social media cross-promotion.

Moreover, if you’re pressed on time, the image picker will fetch you a quick visual from popular stock photo sites or your Instagram account! When you are ready, save your Christmas email and move on to the spam and delivery tests to ensure that your email won’t end up in any spam folder.

Last but not least, Moosend lets you schedule your Christmas emails. That’s pretty handy for all you busy email marketers!

If you are serious about boosting sales, you can also leverage the power of marketing automation. This way, you can target your audience with a Christmas campaign based on their online activity and engagement with your brand.

Get your Christmas emails ready with Moosend’s platform in a few minutes!

Start for free

2. Add Christmas Email Subject lines

Building Christmas into your subject lines doesn’t mean a collection of ho-ho-ho puns and wishes for this winter holiday. An appealing, attention-grabbing subject line will give you better open rates.

The secret recipe is to address customer pain points that will get your audience to open and click through your Christmas emails. Of course, when you add your subscriber’s name into the mix, your subject line will give you better results, so make sure to leverage personalization and email list segmentation to take them to the next level.

Know what else can work Christmas miracles? An emoji! A reindeer, snowman, or Santa emoji will help your email stand out in your subscribers’ inboxes.

Here’s a sneak peek into mine. See how MVMT uses emojis to bring attention to their holiday sale?

Christmas marketing ideas for subject lines

If you want to find out how more Christmas email subject lines, don’t forget to check our 100 amazing examples for inspiration!

Also, here are some cool subject lines you can use to boost your open rates and make a great first impression:

  • They’re Here! 🎁 Holiday gifts for everyone on your list! (Function of Beauty)
  • ⏰ Last Chance 2Day Shipping for 12/24 🎅 (Bellami Hair)
  • A Christmas gift for you, Marilia! 🎁 (Slurp)
  • Awesome news – London has some last-minute deals! (Booking)

Having trouble with your email subject lines? No worries; many email marketers have trouble finding the perfect combo. If you want a helping hand, use a subject line tester! It will make your life easier and your subject lines more converting!

3. Design Festive Visuals

No Christmas email is complete without some festive newsletter images! This holiday season, you want to keep your email recognizable. For Christmas, use seasonal imagery like bags of presents, Christmas trees, and Christmas decorations.

Also, around your emails, alter or add a touch of snow, a sprinkle of tinsel, and a Santa hat. Pretty much everything that alludes to Christmas!

For MeUndies, the online store uses this Christmas boot visual to promote its Christmas-themed products and shower its audience with gift cards:

Christmas marketing campaign by MeUndies

Clever and unique, this is one of the best Christmas marketing ideas you need to remember!

You can get as creative as you like! But don’t forget! Your visuals should speak to your audience rather than follow a popular trend to boost conversion rates. Just take a look at this email by SteelSeries:

Christmas email by Steelseries

This visual is perfect for the brand’s game-loving audience. For MeUndies, though, a visual like this would seem absurd.

Images are great but have you met GIFS? Using videos and gifs will make your emails more unique and fun to interact with.

To get them into your Christmas emails, though, you need an email marketing platform that supports them. Moosend’s advanced editor is the right tool for the job! Just make sure to register for a Moosend account first, and then, it’s time to create!

4. Write A Christmas-Oriented Email Copy

Christmas themes extend to the copy of your email, too. So, if you want to promote the ultimate Christmas sale for your eCommerce store, you need to create something special and memorable.

Before creating your Christmas season copy, you need to keep in mind that a B2C and B2B holiday marketing strategy is a bit different. For B2B, that might mean sending a short text email to wish your email subscribers Happy Holidays.

This way, you can engage with your audience during the holidays and show them your appreciation and trust in your brand. Here’s a simple example by SessionStack that looks like a beautiful Christmas card:

Holiday wishes campaign

For B2C, though, things are a little different. Ecommerce stores, small businesses, and retailers often create a campaign showcasing potential gift ideas and sharing gift guides. Or send discount codes or coupons to loyal customers for special gifts to maintain their engagement.

From the subject line: “Gift Guide: Check out our stocking fillers,” to the beautiful visual, Guess is a prime example of how B2C companies can leverage their email copy to increase conversions.

Christmas email by Guess

5. Add A Christmas Website Image

Your website is the first thing your visitors will see when they search for specific products. So, why not give it a holiday makeover to make it more memorable? One of the easiest Christmas marketing ideas you can implement right away is to change your website image into something Christmassy.

For Coca-Cola, the king of holiday storytelling and clever Christmas ideas, this hero image has the right amount of heart-warmness to remind visitors of the core values of the brand.

Christmas banner by Coca Cola

Little changes like adding snowflakes, Christmas trees, Santas, and festive bows throughout your site will equally excite your potential customers for their Christmas shopping.

Moreover, if you want to give your website the same sense of urgency and scarcity (like your emails!), craft an image that will incentivize visitors to purchase. Below, Total Wine uses wine bottles and Christmas lights to get a very elegant visual to promote their limited-time specials.

See how the “Limited-Time Specials” features above the call-to-action in the form of an arrow? That’s an amazing way to make customers click and convert.

Christmas marketing idea for the website

Also, extra points for the brightly colored CTA button! Not only does it reflect the Christmas mood but also catches the brand’s visitors at first glance!

6. Make Christmas Newsletter Signup Forms

Your website alone isn’t the only thing you can use to boost your Christmas sales! Your newsletter signup forms are already part of your website to help you boost your lead generation. So, instead of displaying a generic popup with a discount offer, why not Christmasify it?

You can use a Christmas-themed popup or different ones to collect your potential shoppers’ email addresses! Here’s a simple and effective example by Bath & Body Works:

Christmassy newsletter signup

This amazing holiday addition will attract some attention to your form and increase your newsletter signup rate.

Also, for better results, add a Christmas discount offer to boost your visitors’ holiday shopping desire! Trust me, 20% off will work like a charm!

You can easily boost your lead generation with Moosend’s subscription forms! All you need is to sign up for a free account!

Get started!

7. Have Christmas-Themed Landing Pages

Creating additional landing pages for Christmas shoppers is one of the best ideas you can implement for boosting your conversions!

Seasonal landing pages can target holiday consumers or offer holiday-themed giveaways. If you do not normally use countdown timers on product pages, this is one of the simplest Christmas marketing ideas you might have missed out on!

To make Christmas landing pages, choose the right landing page template, add Christmas visuals, colors, and craft the perfect value proposition! Here’s  an example Omega Watches:

Christmas marketing idea for landing pages

To mimic Omega Watches’ example, get your hands on a landing page builder that will give you all the creative freedom you need. Out there, you’ll find numerous free landing page builders.

If you are serious, though, I recommend getting a landing page builder as part of an all-in-one marketing tool. You’ll save yourself from creative inconsistencies between emails, landing pages, and signup forms.

Moosend already offers landing pages as part of its lead-generation tools. To get them, you’ll need to signup up for an account and purchase one of the available paid plans. The cheapest one starts at $9/month.

8. Update Your Product Descriptions

Another clever Christmas marketing idea you can use is to tweak your product descriptions!

If you are using a gift guide or other content marketing techniques to support purchase decisions, keep the copy in sync across your product descriptions. You can also use seasonal prompts across product descriptions where appropriate. Finally, consider adding a touch of seasonal sparkle to your product images.

Ideally, you will funnel your audience from email through landing pages to products and checkout, with every stage having the same aesthetic. Here, you can see how HappySocks uses a festive description to get the holiday message across and boost their SEO product descriptions:

Happy Socks Christmas Marketing Ideas

9. Offer Free Shipping & Returns

If you are an eCommerce business owner, you can leverage specific marketing techniques to attract and delight your customers – apart from Christmassy gift wrapping, of course!

If you have a business selling physical products, you can offer your buyers and website visitors incentives to get them to the checkout page. So, why not offer them the opportunity to change their minds without hesitation? Or receive their new products for free?

Consumers always appreciate those deals as they make them feel valued and stress-free. So if they think they found the best gifts for themselves and their loved ones, motivate them to purchase them in no time.

Make sure your buyers know about this initiative by sending an informative email, a push notification, or putting it in a profound place on your website. Have a look at this image by Gift Spice for inspiration:

free shipping on holidays

Santa, reindeer, Christmas gifts, and Christmas carol singers. What else can you ask for?

10. Run Ad Campaigns & Remarketing

If you’re not very tight on budget, you can also run ad campaigns, such as Google Ads, to showcase your products. If you do it the right way, you can see major profit dashing through the snow!

To make your products stand out from the crowd, share festive and dazzling product images with happy faces like the above. Moreover, use festive copy with seasonal buzzwords to help your customers feel the Christmas vibe.

To promote your Christmas special offers, you can also run PPC campaigns and write copy that creates a sense of urgency and excitement.

Of course, you can take your remarketing game to the next level. Consumers browse through many sites during Christmas time, so why not remind them about your amazing offers when it’s possible? Make the most of those Christmas cookies!

11. Promote Your Gift Cards

What if your customers have not decided what to offer their beloved ones yet? No need to worry, child! To help them find the perfect present, you can provide them with Christmas gift cards. This way, they’ll allow their friends and family to buy what they love.

To ensure those gift cards are easy to find, place them in a profound position inside your eCommerce store. You can also craft a dedicated Christmassy newsletter to inform them about this initiative if you’ve just launched it. See how Undies did it in a previous example.

And if you want to take this offer to the next level, you can give a small monetary reward for every gift card customers purchase during Christmas to delight them more.

12. Run A Giveaway 

Another great way to bring more consumers to your brand is by running a giveaway contest. For instance, you can run a 12-day giveaway, as Torklaw has done in the past:

12 days giveaway by Torklaw

You can also partner with an influencer to make it more successful and popular. And, of course, ask for something in return to benefit your business, too. For example, if you host this contest on Instagram, ask them to like your main page and tag a friend in the comment section.

Thus, they’ll keep interacting with your brand for a while, and you’ll also attract the attention of other people that are likely to become fond of your brand, too.

13. Create Christmassy Social Media Posts

The perfect Christmas social media post should be unique and fun to engage with to promote engagement and shareability. To marry Christmas with social media marketing, don’t forget to create a stunning visual (adding your product there will boost engagement!).

Furthermore, you need to invest in a heart-warming social copy that reflects Christmas and don’t forget to use the appropriate hashtags to increase discoverability. Check out a great Christmas marketing idea from MAC Cosmetics’ Instagram account:

seasonal IG post

As a general tip, stay true to your core values, and if you want to engage your loyal followers more, throw a nice giveaway to surprise them!

14. Get A Christmas Cover Photo

Altering the background images of your social channels to reflect important events is also a no-brainer. The task is simple: use pictures or custom graphics that have a mix of images and words that convey your seasonally-appropriate value proposition.

Check out how Starbucks changed their usual cover photo on Facebook for a Christmas one as early as early November!

Starbucks Christmas Marketing Ideas

Switching your background images changes the feel of your whole page. Also, it is very simple to do on most social channels – Facebook, Twitter, and Instagram offer straightforward instructions.

Keep in mind that the size and shape of these graphics can be a little weird, so be prepared to do some resizing before you set them up.

15. Create Christmas Paid Ads

People chilling next to the Christmas tree will scroll down their social media feeds for interesting posts. That’s the right time to strike with an amazing ad. Compared to your Christmas organic traffic efforts, paid traffic will help you get your products in front of more eager eyes.

So, if you have a Christmas sale to promote, creating a festive ad is one of the best Christmas marketing ideas you can leverage to skyrocket your holiday sales. From Instagram to Facebook and Twitter, you can create beautiful visuals with irresistible value propositions to make high-converting ads.

A great example comes from the Dollar Shave Club, who used this visual as part of their carousel Facebook ad to promote their shaving products hilariously:

Dollar Shave Club campaign

The brand went for the unexpected, which was enough to attract attention to their Christmas campaign labeled “The Perfect Gift for Almost Everyone!”

16. B2C Christmas Marketing Content Ideas

Content marketing is powerful. Make it seasonal, too! After your Halloween content and Black Friday and Cyber Monday guides, it’s time for your festive Christmas content. While B2C and B2B content focuses on engaging one’s audience, there are different ways to approach them.

For B2C, gift guides and how-tos make you accessible and friendly to new visitors. First, gift guides are one of the best lead-nurturing tools to show your products and solve one of the most important pain points: selecting a gift!

For MVMT, this is the perfect addition to help your website visitors find the perfect gift for their loved ones:

MVMT gift guide

Moreover, to get your gift guide out there, seek to develop a cross-promotion strategy, mainly with your email marketing, to spread the word!

This way, you’ll make gifting easier for everyone!

17. B2B Christmas Content Ideas

Right now, businesses have specific seasonal concerns depending on their industry, but all are geared ultimately around consumer behavior at Christmas. Whether you have a small business or a SaaS company, creating useful seasonal content is the best way to engage your audience and help them out.

Moreover, don’t forget to promote your B2B holiday content through different channels! A beautiful assortment of Christmas articles delivered right into their email is a beautiful way to help and engage! A beautiful Christmas video is one of the most effective Christmas marketing ideas you can use to show them your appreciation!

And some other times, a hilarious Christmas idea is all you need to entertain and surprise them like this one by Compressed Air Equipment:

The more iconic and recognizable a logo, the more profitable it is to alter and adapt it to the seasons! Just ask Nike, Coca-Cola, or Google.

Christmas marketing idea for logo

However, even if millions do not know your brand (yet), that does not mean you cannot use the same tricks! The seasonal visual vocabulary offers you some room to move and stay recognizable. Red, white, and green are the most popular color choices. You can also try plain tricks to make it work.

For instance, add a small crown of snow to your logo to get a good effect. Or, like Webjet, add a Santa hat to make your logo embrace the Christmas spirit:

Webjet Christmas logo

You do not have to throw the whole Christmas collection at the logo; just make it look nice and simple! Changing your logo to suit the needs of a Christmas campaign isn’t the biggest change you can make.

The Best Christmas Marketing Ideas!

Christmas is getting closer, so you and your brand need to be ready as soon as possible! The above Christmas marketing ideas will inspire you and show you the most important channels you need to target.

Also, invest in social media and content marketing to solve customer pain points and increase your seasonal sales! Email marketing is your precious Christmas ally to boost holiday sales and increase engagement with your audience. Just make sure that you have the right tools for the job!

If you’re still searching for a robust email marketing platform, sign up for a Moosend account and see what Christmas miracles you can create together!

Get out there and create a recognizable Christmas marketing campaign to take your business to the next level!

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