40+ Thanksgiving Email Subject Lines To Wish & Convert [2023]

40+ Thanksgiving Email Subject Lines To Wish & Convert [2023]

Did you create the perfect holiday campaign, and need help with the subject line? No problem!

Today we will show you some intriguing Thanksgiving email subject lines to increase your open rates.

From wishing your audience Happy Thanksgiving to promoting your seasonal goods, we collected some of the best subject lines you can use for the pre-Thanksgiving period and Thanksgiving day.

Take a look:

Pre-ThanksgivingThanksgiving Day
  • It’s not too late! Grab Thanksgiving ice creams
  • Celebrate Thanksgiving with elago! 🦃🦃
  • Last chance! Get a slice of Pumpkin Cake Roll
  • Share an arrangement with loved ones
  • What we’re grateful for
  • Forget something? Shop Thanksgiving sides in store
  • Celebrate Thanksgiving with $15 off
  • Don’t Be a 🦃
  • PSA! Order now to get gifts on time
  • Hosting Thanksgiving? Try these recipes! 🦃
  • Good Gravy! The Ultimate Thanksgiving Menu 🦃
  • Turkey and Stuffing & Pies, Oh My! 🥧
  • Turkey Roasting Guide 2021
  • Recipes | I Spy a Thanksgiving Pie 👀
  • Get Ready For Turkey Day With More Great Deals!
  • GOBBLE. THIS. UP. 50% off ALL Thanksgiving Essentials +$10 coupon
  • How Great Were Those Parade Performances?
  • EXTRA 20% OFF + BUY 3, GET 3 FREE entire store!
  • Happy Thanksgiving! 20% Sitewide Sale Starts Now!
  • 🍂 From Our Family To Yours 🍂
  • Happy Catsgiving 🐱$60 OFF Cat Trees!
  • we’re so thankful
  • Wishing you a Thanksgiving as sweet as 🥧
  • 🗓 ONCE-A-YEAR is finally here! 🗓
  • Delicious Thanksgiving Deals Dropping All Day!
  • Turkey day deals 🦃
  • Save BIG With Our Sitewide Sale!
  • Happy Thanksgiving 🦃 — we really wanna thank you!
  • Cheers To Turkey Day! 🦃
  • We’re Thankful for You. Enjoy 50% Off
  • Gobble Up These Deals!

5 Tips To Ace Your Thanksgiving Email Subject Lines

Did you know there’s a whole science behind creating the perfect subject line? Well, it’s not rocket science, so don’t worry!

Below, you can find the 5 tips you need to follow to create intriguing lines for your Thanksgiving emails.

  • Copy: Come up with a heartwarming copy to get your Thanksgiving message across.
  • Length: Keep your subject lines short (20-40 characters) and to the point.
  • Emojis: Use thanksgiving-specific emojis to make them more fun and engaging.
  • Spam words: Avoid spam-triggering words to stay away from the spam folder.
  • Preview text: Add extra copy to boost your subject line by offering additional information/clarifications.

Now, let’s analyze a few examples to show you how brands like Starbucks and Lenovo ace their Thanksgiving email marketing.

1. Bottle Breacher

Subject line: Happy Thanksgiving! 🦃

Why it works: Bottle Breacher uses one of the simplest Thanksgiving email subject lines to wish their email list for the holiday season and give them a discount for their sitewide sale. While this subject line looks plain, the brand uses a turkey emoji to make it more fun and boost the holiday spirit. This example is one of the best subject lines you can use to give your Thanksgiving email campaign more opens.

2. Starbucks

Subject line: What we’re grateful for

Why it works: Starbucks’ subject line is perfect to deliver your Thanksgiving message in a simple and informative way. The copy matches the holiday spirit, and it’s perfect for showing your email list that this is not another generic promotional email but a Thanksgiving message to show your appreciation. You can use this subject line to deliver your own appreciation email campaign and even use an emoji to make it stand out.

3. Fenty Beauty

Subject line: Happy Thanksgiving 🦃 — we really wanna thank you!

Why it works: If you want to make the first subject line example a little more personal and unique, you can insert an additional line of copy to express your gratitude. Fenty Beauty uses this tactic to create the perfect Thanksgiving subject line for their holiday email marketing campaign.

4. Julie Blanner

Subject line: Don’t Be a 🦃

Why it works: Julie Blanner has created a clever subject line that attracts attention at first glance. The food blogger uses a different version of “don’t be a chicken” to tell her subscribers to be bold with their Thanksgiving dinner menu and provide suggestions. You can use wordplays and puns to make a more unique copy for your holiday campaigns and entertain your email list.

5. Lowes Foods

Subject line: Hosting Thanksgiving? Try these recipes! 🦃

Why it works: Thanksgiving can be a stressful time for your customers. To give them a hand, you can provide them with instant solutions to common pain points like, for example, what to prepare for dinner to amaze their guests. Lowes Foods sent their email list an email marketing campaign with recipes days before the holiday to inspire their holiday menu. At the same time, the brand also promoted specific ingredients that its subscribers could shop online and receive before Thanksgiving eve.

6. Lenovo

Subject line: Delicious Thanksgiving Deals Dropping All Day!

Why it works: Lenovo crafted a dedicated promotional campaign to boost their Thanksgiving sale using an intriguing email subject line. As you can see, the brand used the adjective “delicious” to make it more appealing to the subscriber. Moreover, the use of “all day” creates curiosity as to what these deals may be and boosts excitement. Ecommerce stores can easily use this example to promote their Thanksgiving sale easily. Just make sure to craft a beautiful email campaign to work in tandem with your subject line.

7. Kirrin Finch

Subject line: Happy Thanksgiving! 20% Sitewide Sale Starts Now!

Why it works: Speaking of eCommerce, the best Thanksgiving email subject lines for your sale are the ones that immediately communicate the benefit your audience will receive. In this case, including your “X% off” or “X% off everything” discount will intrigue your shoppers and make them click on your campaign. With the right email design and call-to-action, you can boost your holiday conversions.

8. Meowingtons

Subject line: Happy Catsgiving 🐱$60 OFF Cat Trees!

Why it works: If you want to step up the above subject line example a notch, you can use Meowingtons’ recipe. This eCommerce business turned “Thanksgiving” into “Catsgiving” to make it more fun and reflect its brand. Depending on your product, you can use different coined terms like “Friendsgiving” or “Dogsgiving” to stand out in the inbox. Moreover, Meowingtons also includes the amount of money the subscriber will save this holiday. That’s an excellent way to increase your open rate by showing them the immediate benefit.

9. Trader Joe’s

Subject line: Fearless Flyer Thanksgiving Guide 2021

Why it works: For most eCommerce stores, Thanksgiving begins when October, and Halloween ends. Planning your holiday email marketing strategy early will let you find the best content to target your audience. Trader Joe’s, in this case, takes this opportunity to send its subscribers a Thanksgiving guide to help them out. The subject line is simple and informative, showing you everything you need to click on it and solve your Thanksgiving pain points.

This type of content marketing is great for turning your shoppers into loyal customers by providing them with instant solutions to common problems.

10. Sigma Beauty

Subject line: 🍂 From Our Family To Yours 🍂

Why it works: Another beautiful Thanksgiving email subject line to let your customers know how thankful you are for having them. Here, Sigma Beauty leverages the autumn theme, using emojis to make the subject line stand out. What’s more, the Thanksgiving message the brand created perfectly aligned with the subject line, so keep this in mind when you create your email copy.

What’s Next?

Planning your email campaigns ahead of time will give your digital marketing a great boost. Your Thanksgiving subject lines aren’t the only thing you need to create.

Before you start your holiday creations, check some Thanksgiving email examples to get inspired. Moreover, you can always use the available Thanksgiving email templates to save time and focus on your next target: the Black Friday sale.

If your holiday subject lines are giving you a headache, you can always use an AI subject line tester to see how they will perform. Refine, for example, is a great tool for the job. Make sure to give it a go!

Moreover, as Black Friday deals and Cyber Monday offers come right after Thanksgiving, make sure to have your promotional messages ready. You can start planning your Black Friday email marketing strategy on the side to be one step ahead!

Similarly, start preparing your Cyber Monday email marketing campaigns. You can use this opportunity to create an amazing sales email sequence with matching templates for all three holidays using your email marketing automation tool.

Thanksgiving Email Subject Lines For Better Open Rates!

Now you are ready to craft the perfect Thanksgiving subject line for your email list. Make sure to follow the tips and check the examples to get inspired.

Moosend will be with you every step of the way, letting you improve your subject lines through Refine and A/B Testing, create beautiful Thanksgiving campaigns and target your customers at the right time.

We’ll be happy to have you with us! Just sign up for a free Moosend account, and let’s make this holiday season a profitable one!