The 9 Best Email Marketing Services In 2021 [Free and Paid]

Oh, I caught you looking around for some of the best email marketing services you need to know about, didn’t I?

Well, I’ve got some good news for you! You came to the right place.

email marketing services

Today, we handpicked the best email marketing platforms for 2021 and beyond to help you get your marketing efforts to the next level.

Keep reading, things are about to get interesting!

List of the Best Email Marketing Services

With ROI being $54 for every $1 you spend on it, you need to get your hands on email marketing as soon as possible. But how can you select the best email marketing software for your business?

Well, as you can see below, it all comes down to the features, price, and performance of your email software:

Price/MonthFree PlanUnique FeatureRatings
Moosend$8/monthYes(Sign up here) Subject line AI optimization
Constant Contact$20/monthNoEvent invitations management
HubSpot$50/monthYesPowerful CRM tool
Mailchimp$15/monthYesMulti-step custom workflows
Sendinblue$25/monthYesSMS marketing options
ActiveCampaign$9/monthNoEvent tracking options
AWeber$19/monthYesEmail testing across devices
MailerLite$10/monthYesOpen rate by location
Benchmark$15/monthYesEasy-to-use email editor

If you are still considering Gmail, Outlook, and Yahoo! Mail for your business, then I have some not-so-great news for you:

  • These services aren’t suitable for sending bulk emails.
  • ISPs might mark you as spam and harm your deliverability rates.
  • Getting flagged as spam will lead to more unsubscribes.

I’m sure you would love to hear some more; however, being unable to deliver your emails to your audience is reason enough to consider getting a professional email marketing tool. So, without further ado, let’s take a look at the best services for 2021 and beyond to help you scale your business in a breeze.

1. Moosend – Best Email Marketing Software for Small Businesses

Pricing: Free-forever plan (sign up here), paid plans start at $8/month

Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies

Unique feature: Real-time subject line AI optimization

Moosend best email marketing service

Moosend is the best email marketing service for small businesses due to the variety of features that it provides at a very low cost.

When it comes to creating your email campaigns, the tool has a sophisticated drag-and-drop builder and a variety of responsive email templates you can fully customize. Not only that, but Moosend also lets you preview your campaigns on different devices to always look pristine.

Now, when you send your email marketing campaigns, you can run spam and delivery tests to ensure that your contact list gets your messages. This way, you won’t have to worry about the spam folder and your deliverability – Moosend has a sender reputation of 98%!

With the ESP, you also get advanced email automation tools to automate your marketing campaigns, segment your email list, and deliver hyper-personalized content to convert your audience. The real-time analytics and reports will also help you measure your email performance to optimize your marketing strategy.

Overall, Moosend will give you access to powerful features and a clean user interface to scale your email marketing strategy even when you sign up for a free account.

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Best Email Service Features

Moosend Pricing

You can sign up for a free account, which is free, forever, to send unlimited emails to 1,000 subscribers, create forms and workflows. Their paid plans start at $8/month, and you will get access to more features, including the landing page builder.

Register for free

2. Constant Contact – Best Email Marketing System for Beginners 

Constant Contact best email marketing service

Pricing: 60-day free trial, paid plans start at $20/month

Best for: Governments, Educational entities, Event Organizers

Unique feature: Event invitations management

Constant Contact is the oldest email marketing service in this post and a popular Mailchimp alternative. While the email editor doesn’t have a variety of styles, it is easy to use. Personalization features are also pretty basic, whereas the tool doesn’t offer if/then/else logic, making this email marketing solution a good tool for beginners.

Apart from its email marketing capabilities, the email platform gives you access to basic automation features, autoresponders, and A/B testing. Despite its simple newsletter creation character, Constant Contact’s event invitation management options are what make it unique.

The RSVP tool will help out with your efforts in promoting events like webinars, online courses, and more. Not only that, but Constant Contact allows marketers to get RSVP responses straight from the email they’ve sent out to their audience, which is not something everyone has and which can prove to be life-saving when you need to reach your recipient’s inbox.

Overall, Constant Contact is a great email marketing software to help event organizers, educators, and more get the most out of their online events.

Best Email Service Features

  • Powerful event invitations, coupons, surveys, and polls
  • Online form builder to create and capture your leads
  • Automated “Resend to Non-Openers” options
  • Instagram and Facebook ads and insights
  • A/B Testing tool to find the winning variation
  • Social media integrations and more

Constant Contact Pricing

Constant Contact has a 60-day trial. Nevertheless, the platform offers two paid options starting at $20/month based on the number of subscribers you have.

Register for free

3. HubSpot – Best Software for Email List Management

hubspot best email marketing service

Pricing: Free plan, paid plans start at $50/month

Best for: Marketers, Startups, Tech, Bloggers

Unique feature: Powerful CRM

HubSpot is one of the most popular Marketing platforms that gives you all the tools you need to grow your business. The email newsletter software is one of the features that are part of the free CRM plan, alongside a landing page builder, forms builder, meeting scheduler, and live chat tool.

The true power of the HubSpot email marketing tool comes from the CRM, which allows you to automatically log all of your contacts’ information as well as their interactions with your business. You can then use this data to deeply personalize your emails.

HubSpot’s email marketing platform also offers a few extra tools to help you grow your email list. You can easily set up a landing page with a signup form to capture new email addresses that will automatically be added to your CRM. Other free tools include live chat and bots, ad management, and ticketing software.

The more advanced features include powerful automation workflows that allow you to create custom autoresponders and automate your marketing funnel from beginning to end with a wide variety of triggers.

Best Email Service Features

  • Personalization tokens to tailor your emails
  • A/B Testing feature to detect the winning variations
  • CRM that logs all of your subscribers’ interactions with your business
  • Pre-built templates that are customizable with the drag-and-drop builder
  • Lead capture tools: forms, popups, live chat, and landing pages
  • Integration with popular tools, including a WordPress plugin

HubSpot Pricing

HubSpot’s free plan lets you send up to 2,000 emails per month. To send more emails and unlock advanced automation features, paid plans start at $50/month and upgrade your access to all of HubSpot’s marketing tools.

4. Mailchimp – Best Tool for Newsletter Design

Mailchimp best email marketing platform

Pricing: Limited free plan, paid plans start at $15/month

Best for: eCommerce, Publishers

Unique feature: Multi-step custom workflows

Mailchimp is a popular email marketing service that allows you to create emails with its drag-and-drop content blocks. While it might be a little difficult to understand at first, Mailchimp’s knowledge base is there to help you out.

When it comes to increasing the success of your campaigns, Mailchimp’s email platform also offers cross-device email testing to find out which elements work best for your audience. It’s worth mentioning that this email marketing solution also has a landing page builder to boost your lead generation.

Moreover, Mailchimp comes with a series of automation features like its multi-step workflows that allow you to create complex onboarding series and drip campaigns for your subscribers.  For eCommerce, you can also use this feature to create a welcome email or a cart abandonment campaign to engage potential customers.

All in all, Mailchimp offers a plethora of great email marketing and marketing automation features. Nevertheless, it might not be ideal for new business owners who want to move their customers down their marketing and sales funnels fast.

Best Email Service Features

  • Advanced segmentation and behavioral targeting
  • Cross-device email testing to make sure that nothing will go amiss
  • Landing pages to increase your lead generation efforts
  • Reporting and Google Analytics integration to track performance
  • A plethora of integrations with popular applications

Mailchimp Pricing

Mailchimp has a limited free plan for 2,000 contacts per month. If you go over the sending limit, though, additional charges apply. Mailchimp’s pricing starts at $15/month with its Essentials plan.

5. SendInBlue – Best Email Service with SMS Marketing

Sendinblue best email marketing tool

Pricing: Free plan, paid plans start at $25/month

Best for: eCommerce, Publishers, Agencies

Unique feature: SMS marketing options

SendInBlue is one of those email marketing solutions that combine email and SMS marketing, allowing you to send transactional emails through email and SMS.

When it comes to its email marketing capabilities, the platform lets you create your HTML templates through the drag-and-drop email builder. You can also benefit from SendInBlue’s display conditions to design email templates that will show specific content.

Like the rest of our tools, this email marketing software gives you access to email automation, allowing you to configure your automated workflows. Also, you can easily segment your customers based on demographics or lead scores, and manage your email list by importing, exporting, or editing your contacts.

Apart from email marketing, SendInBlue will also equip you with SMS and landing page features to engage with your audience and boost your lead generation, respectively. Overall, SendInBlue is part of our best email marketing software list due to its email and SMS marketing capabilities that enable businesses to target their audience more effectively. For more information, here is an amazing review by EmailVendorSelection: SendinBlue Review.

Best Email Service Features

  • Drag and drop email editor to create your campaigns
  • SMS marketing options to deliver SMS and autoresponder messages
  • Landing pages to power up your lead generation
  • A/B testing to discover which campaign elements convert better
  • Transactional messages via email and SMS

SendInBlue Pricing

SendInBlue’s free plan allows you to send only 300 emails per day to unlimited contacts. Paid plans start with the Lite for $25/month, increasing the number of emails you can send.

6. ActiveCampaign – Top Email Automation Platform for Advanced Users

Active Campaign best email marketing software

Pricing: 14-day free trial,  paid plans start at $9/month

Best for: eCommerce, SaaS, Publishers, Agencies, Influencers

Unique feature: Event tracking options

ActiveCampaign is another email marketing software famous for its marketing automation. But before we get to its unique features, let’s see how it performs as an email marketing service. The email builder is easy to use, allowing you to create a newsletter faster than ever. Furthermore, the email marketing software provides you with various templates to make the email creation process easier.

Not only that, but the platform lets you utilize your contacts in the best way possible while using ActiveCampaign’s CRM system. This way, you can set up appointments, DM contacts, and use labels and notes. The event tracking option is also great to monitor specific actions taken by your contacts. When those actions send data to your email marketing platform, you can use it to personalize your content and make your marketing messages more effective.

Overall, Active Campaign offers complex automation features that are perfect for seasoned email marketers. However, if you want to create simple sequences, the tool might prove difficult to handle, unlike other ActiveCampaign competitors.

Best Email Service Features

  • Drag-and-drop automation builder
  • Event tracking options that enable hyper-personalization
  • A user interface that guides you through the process
  • In-built CRM that makes the sales process easier
  • Variety of integrations to increase your efficiency

ActiveCampaign Pricing

The email marketing service doesn’t offer a free plan. However, ActiveCampaign has four premium plans that start at $9/month and offer you email marketing, online forms, automation, and more.

7. AWeber – Best Tool for A/B Testing

Aweber best email marketing platform

Pricing: Limited free plan, paid plans start at $19/month

Best for: Online Media, Marketers & Advertisers

Unique feature: Email testing across devices

AWeber is an email marketing service that can provide you with email marketing and as many integrations as you need to power up your marketing efforts.

This email marketing solution also gives you plenty of automation options to create, curate, and send email marketing campaigns and targeted messages. When it comes to AWeber’s integrations, you can connect the software with some of the best eCommerce platforms like WooCommerce and Shopify, and CRMs like Salesforce.

Another thing about the email marketing platform is the email testing across devices options it can provide through its integrations. This feature can be pretty useful for your business. By checking how your emails look across all email clients and devices, you’ll pretty much make sure nothing will get clipped. AWeber’s features can more or less ensure the quality of your email and how well it can look.

Best Email Service Features

  • Email testing across devices
  • Newsletter signup forms to up your marketing game
  • List management and segmentation options
  • A plethora of integrations to boost productivity
  • Dedicated email support to help you out

AWeber Pricing

The platform has a free plan for 500 subscribers but for 3,000 email sends per month. AWeber’s pricing starts at $16.15/month billed annually.

8. MailerLite – Best Tool for Tracking Email Campaigns

Mailerliter best email marketing tool

Pricing: Free plan, paid plans start at $10/month

Best for: Creatives, Bloggers, SMBs

Unique feature: Email open rate by location

MailerLite is among the best email marketing services for SMBs since it has the most straightforward UI and advanced features to cover your needs.

The HTML editor, rich text, and drag-and-drop editor will help you create amazing email campaigns for your business in a few minutes. If you don’t feel like creating something on your own, you can also use MailerLite’s email templates to create cool email newsletters.

This email marketing tool will also provide you with extra features, including automation, contact tagging, and list segmentation. The best thing, though, is its open rates by location feature that not too many email marketing services have, which can help you set up and optimize your overall marketing plan.

Best Email Service Features

  • Custom HTML editor
  • Signup forms to increase your newsletter signup
  • A/B testing options to ensure that everything works
  • Variety of integrations including WordPress

MailerLite Pricing

For small businesses that want to send up to 12,000 emails per month to 1,000 subscribers, the free plan will be just fine. If not, MailerLite’s paid plans start at $10/month.

9.Best Customer Support (Multilingual) – Benchmark Email

Benchmark best email marketing software

Pricing: Limited free plan, paid plans start at $15/month

Best for: SMBs, Bloggers, Agencies

Unique feature: Easy-to-use email editor

Benchmark is among the email marketing services that offer multilingual customer support and a simple drag and drop email editor. Through the email builder, you can edit your elements by clicking on them, while the built-in image editor allows you to find and add pictures on the spot.

What’s more, as a simple email marketing service, Benchmark will give you access to essential personalization to increase your click-through rates. The “preview email” function can also be quite useful; however, it doesn’t have a mobile device preview.

When it comes to automation, the email marketing service gives you some basic trigger-based emails that are also available on the free plan. Nevertheless, to get access to more advanced automation features, you’ll need a premium plan.

Best Email Service Features

  • Clean drag and drop email builder to create newsletters
  • List management and tools to promote your list hygiene
  • Basic automation that gets triggered by email engagements
  • Live chat, email, and phone support in different languages

Benchmark Email Pricing

Benchmark Email’s free plan offers 250 email sends for unlimited subscribers. The tool has two premium plans, a Pro starting at $13/month and an Enterprise one.

Best Email Marketing Services: Make The Right Choice!

Email marketing is one of the most profitable marketing channels out there, and with the right tools, you can get your business to higher heights.

I hope that this post will help you a lot in your quest to find the email marketing tool to supercharge your email marketing strategy and turn your marketing game from good to stellar.

Of course, there are more than just eight email marketing services that could be deemed to be the best ones, and everyone has their favorite.

So, don’t forget to tell us about yours in the comments below, share the knowledge and, if you’re feeling frisky, sign up for a free Moosend account and give our marketing platform a try!

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  • Saladin says:

    It is the best !

  • Filippos K says:

    thank you for the insights. very useful!

  • Nelly says:

    Great solution for your email marketing strategies!

  • Gabriel says:

    useful article, thank you!

  • Anna says:

    For the last years, the Moosend blog has become my digital Wikipedia. I like the way you compared the tools and the metrics are really vital. Thank you!

  • Angelina says:

    Excellent content, I learned a lot!