170+ Valentine’s Day Email Subject Lines To Make Your Subscriber Fall For You

Love is in the air! Or should I say your Valentine’s Day email marketing campaigns?

As you know, Valentine’s Day is huge for online retailers and eCommerce businesses. People have a clear shopping intent (to make their loved ones happy) and this is an excellent opportunity for brands to capitalize on this.

Today, we’re giving you some of the best Valentine’s Day email subject lines along with some prime campaign examples in preparation for the season of love!

Also, don’t forget to get your hands on one of the best email marketing services to ensure your Valentine’s email newsletters are delivered seamlessly to your subscribers’ inboxes!

Best Valentine’s Day Email Subject Lines for 2022

The “love season” starts from late January and climaxes on Valentine’s Day itself. Without a doubt, it is highly competitive and brands are adjusting their marketing strategy by crafting smart and original subject lines to grab the attention of readers and win over their competitors.

Here we have the most exhaustive list of Valentine’s Day email subject lines on the Internet as of today, so you can rest assured that you’ll find the inspiration you need to mesmerize your subscribers.

We’ve divided them into 4 categories: Pre-Valentine’s day email subject lines, Valentine’s Day, last-minute, and finally post-Valentines Day.

Pre V-DayV-DayLast Minute V-Day Post V-day
  • How to celebrate your first Valentine’s Day as parents
  • Nothing like fresh flowers on Valentine’s Day
  • FREE makeup consultation — exclusively for Valentine’s Day!
  • Crush on these
  • Sweet ways to celebrate Valentine’s Day ❤️
  • 💝Celebrating All Kinds Of Love 💝
  • Valentine’s Day Is Sunday 💖
  • Staff share unique denim love stories
  • 💖 SALE! 💖 Show Your Skin Some Love
  • Show your affection with fresh floral
  • Happy Valentine’s Day from Snoopy ❤️
  • Love at first Slurp. ☕️
  • Here’s why heart-shaped foods taste better…
  • Exclusive Valentine’s Day Gift Card Offer
  • In Love IRL
  • The 2021 Valentine’s Gift Guide
  • COUPON INSIDE!! Valentine’s Day is SUNDAY
  • Act now and save $15 on your Valentine’s Day Order
  • Hello, 20% off Valentine’s Day
  • Last day to personalize for your Valentine! 💌
  • Up to $100 OFF! NEXT WEEKEND is Valentine’s Day
  • Before it’s too Late: Valentine’s Gifts
  • Will u be our Valentine 💘
  • A gift written in the stars ✨
  • Celebrate American Craftsmanship ❤️ Give a Gift that Means More
  • Up to $50 off for Valentine’s Day
  • John, show your ❤️ on Valentine’s Day
  • REMINDER: GET IT BY V-DAY 🎁 There’s still time…
  • Sweetheart deal for you ❤️
  • The Valentine’s Day Gift Guide is here.
  • $15 off your Valentine’s Day Order
  • ooh they’re going to be obsessed with these 😍
  • Love at first bite 💖
  • Share the love with an arrangement
  • Get SET for Valentine’s Day
  • Just in time for Valentine’s Day ❤️
  • Fall in Love with Great Savings
  • Get Ready For Valentine’s Day | For Him & Her
  • Get a jump on Cupid
  • Our 2021 Valentine’s Gift List ❤️
  • Last Chance to Match in Time for V-Day!
  • The Valentine’s Gift List
  • 20% off + free shipping = love at first sight
  • This V-Day, We’re Feelin’ Dirty 🍸
  • LAST DAY ❤️ Save 20% on American Crafted Gifts
  • Spread Love, Spread Care, Spread Satya
  • Limited Time Only ❤️ Save 20% Today
  • Celebrate Valentine’s Day with CHANEL
  • Match Your ______
  • Lovable Gifts For Her & Him ❤
  • Better than flowers…
  • Match Your Boo — For Less 👀
  • For Valentine’s Day, Gucci Love, Love & Love
  • The Perfect Valentine’s Gift for Your Special Someone
  • ❤️ It’s perfect for your Valentine ❤️
  • Protect their eyes this Valentine’s Day 👓
  • The perfect Valentine’s Day couple. FREE duo! 💖💖
  • Find Cupid-approved gift ideas
  • Celebrate the season of love 💖
  • Treat yourself (or someone else) to something special
  • Final Day To Order for Valentine’s Day!
  • THE perfect Valentine’s Day gift
  • Purrfect Cat Dad Gifts For V-Day! 🎁
  • Valentine’s Day Luxuries Under £35
  • Early V-Day Gift: Free Delivery
  • Boxed for Valentine’s Day: Lolli-popping pinks🍭Bubblegum blushes 💓
  • Sweeten Valentine’s Day with a bouquet
  • Valentine’s Day Gift Guides
  • True Love ❤️ Cheers to the Perfect Gift
  • Going GLAM for Valentine’s Day?
  • 💖 Valentine’s Day Plans?? 💖
  • Gifts they’ll love, for everything they love.
  • Your Valentine’s Day Gift Guide + A Special Gift For You
  • Love Language ❤️ NEW Valentine’s Gifts with Heart
  • Take your best shot this V-Day 💘
  • Our Valentine’s Day Crush: Everything Red
  • Win Valentine’s Day & get your gifting out of the way
  • Valentine’s Day Deals Start NOW! 😻
  • Just in: swoon-worthy styles for Valentine’s Day.
  • Have we told you lately that we 💙 you?
  • I LOAF YOU 🍞
  • Editor’s Picks for Valentine’s Day
  • will you accept this $159 tote? 🌹
  • Valentine’s Day Sale On Now Through Feb 14!
  • 😍 Growth is in the air 😍
  • 💖 Here’s a sneak peek at our Valentine’s special!
  • It’s Not Too Late: Discover Valentine’s Day Gifts
  • Books to fall in love with 📚❤️
  • To You, From You | Enjoy Free Express Shipping For St. Valentine
  • Calling All Lovers | Get Ready For Valentine’s Day
  • Looks to steal your heart
  • Sunday is Valentine’s Day!
  • Valentine’s Day Surprise Inside! Only 2 more Days to Claim.
  • So, you’ve got a date…
  • We know what’s on her wishlist
  • Get a head start for Valentine’s Day
  • Two treats are better than one… ❤ | Shop Valentine’s Day
  • Couple Goals? // Start with our Valentine’s gift selection…
  • Reigniting LOVE #TheLoveSeries
  • Double the self love
  • Happy Valentine’s Day, sweetie!
  • Our Valentine’s Gift To You! 🎁
  • 💘 In the mood for love? Crush on these products.
  • Virtual XOXO
  • The EASIEST Valentine’s Day Recipes
  • Happy Valentine’s Day 🥰
  • So much love (and savings)
  • Celebrate Valentine’s Day with these deals!
  • Will you be our Galentine?
  • Use your lips this Valentine’s Day 💋
  • $14 prints in celebration of Valentine’s Day!
  • Share the Love
  • Valentines Day 2021: You’re The Main Character💖
  • Go on, and treat yourself
  • Love is Still in the Air 💖
  • Valentine’s Day floral they’ll fall for
  • What does love mean to you? 💖
  • Cookie Recipes + Flours for V-Day 💖
  • Beautiful bouquets they’ll be sure to love
  • Cupid approves this webinar 📅 💘
  • Try something new this Valentine’s day
  • 💘 Valentine’s Sale: Courses as low as 11,99 €
  • V-Day Sale ends tonight ❣️ Learn for as low as 11,99 €
  • Will you be my valentine?! 💖
  • New: 33 Date Night Recipes
  • LOVE is all you need
  • Valentine’s Day Gifts
  • Jeong is in the air ♥
  • Love at first bloom
  • Flash Sale ❤️ Save on a Valentine’s Day Favorite
  • Cupid-Approved Styles 💘
  • Valentine’s Day Gifts For Men
  • John, get your FREE GIFT!
  • VALENTINES DAY SALE | Think Outside the Chocolate Box
  • Treat yourself this Valentine’s Day
  • 20% OFF Valentine’s Day Gifts 🍻
  • New ankle boots to love 💕
  • Valentine’s Gifts from the Heart
  • Will you be our Valentine?
  • A GIFT for you… 💌
  • ❣️ Fall in Love with Art ❣️
  • 💝 14% off is better than roses
  • 💜 💙 celebrate Valentine’s Day with these fun freebies! ❤️ 🧡
  • Have you seen our sweet Valentine’s Day deal? 🥰
  • Our GIFT for Valentine’s Day ❤️
  • Did You Forget It’s Valentine’s Day 😬
  • 💘 Shop the Valentine’s Day Sale! 💘
  • Love at first sip
  • Do These Make You Thorny? 🌹
  • Our Valentine’s Shop Is Open ❤️
  • A whole month of love…are you ready?
  • V is for Valentine (plus VERY special offers)
  • You are loved 💝 Treat yourself to 20% off
  • 14% off exclusively today on Valentine’s Day
  • 💌 FREE V-Day gifts! XOXO.
  • Can’t find the right words? ❤️
  • Last Chance for 25% off V-Day 💖
  • Find the perfect last-minute gift
  • It’s (officially) the last minute…
  • Last chance to get the perfect gift for ❤️ Day.
  • It’s not too late ⌛ Valentine’s Day Sale ends soon
  • There’s Still Time, Make A little Valentine’s Magic
  • Last-minute Valentine’s Gifts? We got you covered.
  • Last Chance to Get Your Valentine’s Day Gifts On Time
  • LAST CHANCE: Unbeatable Valentine’s Deals
  • 20% Off Last-Minute Valentine’s Gifts!
  • Cupid’s Last Call – Don’t Forget Your Valentine!
  • Get These Valentine’s Day Deals Before Time Runs Out
  • V-day Sale ends in 4 hours. But our love won’t!
  • Last Chance for V-Day Gifts!
  • Valentine’s Day is over, but we still have love to spread! 😍
  • LAST CHANCE! Our Entire Site is 20% Off – Our Valentine’s Day Gift to You
  • Valentine’s Day deals don’t end!
  • Continue spreading the love with these sweet deals!

Pre Valentine’s Day Email Subject Line Examples

1. Timberland

Subject Line: 💝Celebrating All Kinds Of Love 💝

Why it works: The effectiveness of this subject line lies in the strong message it sends. It sends the positive message of diversity as well as the one of showing love to ourselves! The reader is compelled to open the email to find out more.

The use of emojis makes the subject line more eye-catching and helps it stand out inside the inbox.

The email:

valentine's day email subject lines

2. Home Chef

Subject Line: Love at first bite 💖

Why it works: Wordplays and smart puns are always a good way to impress readers and have them open your emails. The Valentine’s Day celebration is one such occasion that calls for smart usage of words.

Similar wordplays can be used by other industries/brands. Some potential examples include “Love at first…slurp/bloom/swipe/sight/sip.”

The email:

HomeChef valentines day campaign example

3. Misty’s Florist

Subject Line: Act now and save $15 on your Valentine’s Day Order (Misty’s Florist)

Why it works: Another good way to motivate people to open your emails is by leveraging urgency. Consumers are known to act when the fear of missing out (FOMO) is triggered. Moreover, readers immediately see the value of the offer in the subject line (i.e., $15 off their order).

The email:

valentine's example email from Misty's Florist


Subject Line: Your Valentine’s Day Gift Guide + A Special Gift For You

Why it works: This email example from GUESS has a standard subject line for a valentine’s Day gift guide, but with a twist! A gift for readers themselves! What better way to share the love than giving a freebie to your audience.

This is a strong motive for people to purchase from your brand, as they are also getting a “gift” while shopping for their loved ones.

The email:

GUESS pre-valentine newsletter

Valentine’s Day Email Subject Line Examples

5. MAC Cosmetics

Subject Line: 💘 In the mood for love? Crush on these products

Why it works: MAC uses clever wording to deliver a unique subject line that prepares consumers for their Valentine’s Day purchases. The emoji at the beginning of the subject line is an elegant indication of the special occasion, while the subject line itself could very well be the main catchphrase of a social media campaign.

In this way, the brand could achieve messaging consistency and deliver a seamless experience across all digital marketing channels.

The email:

MAC Cosmetics v-day email example

6. Sigma

Subject Line: John, HAPPY VALENTINE’S DAY! 💌

Why it works: Here we have a personalized subject line from Sigma. Adding the subscriber’s name increases trust and establishes a personal connection. What’s more, the brand uses capital letters. While this strategy might sometimes feel spammy or hurt your deliverability, this is a great instance to leverage it to your advantage and make your subject line stand out!

The email:

Sigma email campaign for valentine's day

7. Masterclass

Subject Line: Try something new this Valentine’s day

Why it works: This subject line from MasterClass manages to “trick” readers into clicking on it by taking advantage of their innate curiosity. They are invited to “try something new” but don’t yet know what it is. They need to open the email to find out. This is a great strategy to get the most out of your email list.

The email:

valentine's day email newsletter from MasterClass

8. H&M

Subject Line: 💝 14% off is better than roses

Why it works: In this example from H&M, the company has crafted a smart Valentine’s message which also has a clear value proposition. Readers make a subconscious thought to go for clothing than the “standard” flowers. A nice addition is the GIF inside the email campaign that makes the email more memorable.

The email:

H&M celebratory campaign for valentines day

Last-minute Valentine’s Day Email Subject Line Examples

9. MeUndies

Subject Line: Last Chance for 25% off V-Day 💖

Why it works: MeUndies prefers directness in their subject lines and why it works. Specifically, readers immediately understand that it’s the final call for the company’s generous 25% off their products. This email could be the final stage of a drip campaign with the aim to get subscribers to purchase during Valentine’s Day period.

The email:

MeUndies last chance email campaign for V-day

10. MVMT

Subject Line: It’s not too late ⌛ Valentine’s Day Sale ends soon

Why it works: MVMT’s subject line manages to urge subscribers to act fast, while not pushing them too hard. Instead, it sends a positive note that it’s not too late to purchase a gift for your Valentine! The hourglass emoji helps in creating an additional subconscious urge to click and find out more.

The email:

last-minute valentine's newsletter from MVMT

11. Apple

Subject Line: Last chance to get the perfect gift for ❤️ Day.

Why it works: Here is Apple’s version of a last-minute Valentine’s day email subject line. The brand is preferred by many couples for their Valentine’s gifts, so the company wants to capitalize on their need to receive your Valentine’s gifts in time. That’s what the rest of the campaign emphasizes. Even if you had forgotten to shop earlier, Apple’s got you covered.

The email:

Apple valentine's day email campaign

Post Valentine’s Day Email Subject Lines

12. Satya

Subject Line: Valentine’s Day is over, but we still have love to spread! 😍

Why it works: Satya wants to let its subscribers know that despite the “official” end of the Valentine season, they can still show some extra love to their closest friends and family. At the same time, they can support workers at extended-care facilities.

The email:

Satya post valentine's day campaign

13. FILA

Subject Line: LAST CHANCE! Our Entire Site is 20% Off – Our Valentine’s Day Gift to You

Why it works: Valentine’s Day may be over, but FILA has something else in mind. 20% off their entire website! Even if you missed all your chances to shop earlier, the company gives you this late valentine’s gift. The emphasis at the beginning of the subject line stresses that it’s the last call. For real this time!

The email:

post valentine's day newsletter example from FILA

How to Nail Your Valentine’s Day Email Subject Lines

It may be just a line, but doing it right could mean better open rates and far more conversions for your Valentine’s Day email campaigns.

Here are a few tips to keep in mind:

  • Be short and direct.
  • Add an incentive in your subject line (e.g. a free gift)
  • Employ captivating language. Make recipients eager to read your email.
  • Use emojis to attract attention and elicit an emotional connection.
  • Leverage segmentation and personalization to increase your open rate.
  • Add urgency to create a FOMO feeling. You can easily achieve this by adding countdown timers to your emails.
  • Test and optimize your subject lines with a subject line tester.
  • Use A/B testing to find the winning variation in terms of open rate.

Now Over To You

Subject lines are vital to achieving love at first sight!

Without an engaging email subject line, your campaigns won’t be among the select few that your audience will click on.

If you want to upgrade your email marketing game for the next Valentine’s Day celebration, sign up for a Moosend account and leverage our easy-to-use email designer and A/B testing options to make them fall for you!

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