9 Best Mailchimp Alternatives For 2023 [Free & Paid]
Some of the best Mailchimp alternatives for email marketing are Moosend, Hubspot, Omnisend, GetResponse, Constant Contact, MailerLite, AWeber, and Mailjet.
In this guide, you will find a full comparison between these email marketing platforms to get your email marketing to the next level by building powerful email subscriber lists, segmenting them, running A/B tests, and creating advanced automation workflows without breaking the bank.
Disclaimer: The information below is accurate as of December 14th, 2022, including the price increase that MailChimp did.
Alternatives To Mailchimp: Comparison Table (With Features & Pricing)
Mailchimp’s templates, the fact that they are one of the most popular email newsletter software, which is appealing for small businesses (but won’t help you down the line), its segmentation options, and A/B testing functionality are some of the features that made it into what it is today.
But Mailchimp isn’t for everyone, especially now that its pricing has increased by 11%!
Update August 2022: Mailchimp is now shrinking the free plan even more to 500 contacts, with a monthly send limit of 2,500 emails (effective Monday 29 of August).
Of course, you’re in luck, seeing as plenty of paid and free solutions are better than Mailchimp, with features that suit your needs.
And because we value your time, here is the complete Mailchimp Alternatives Comparison table; simply click the link to open it in a new tab while you read the article 🙂
|Best for||Free Plan/Trial||Pricing|
|Mailchimp||E-commerce, Agencies||Yes (very limited)||$20/month|
|Moosend||SMBs, E-Commerce, Startups, Bloggers||Yes (Try for free)||$9/month|
|Constant Contact||Government and Education||Yes (60-day trial)||$20/month|
|MailerLite||Online Media, SMEs||Yes||$10/month|
|AWeber||Marketing and Advertising||Yes||$20/month|
Also, here’s an awesome intro video below:
The Best Mailchimp Alternatives
- Moosend – Best all-in-one alternative overall
- HubSpot – In-built CRM capabilities
- Omnisend – Flexible automation and segmentation
- Sendinblue – Great email testing features
- GetResponse – Various email design options
- Constant Contact – Excellent customer support
- MailerLite – Decent email deliverability
- AWeber – Powerful tracking capabilities
- Mailjet – User behavior tracking
Moosend is up first! If you think that Mailchimp can provide it all but is more than a little pricey, then Moosend has your back!
Firstly, Moosend’s greatest benefit is that you pay less for the same features. When you make the change, you’ll find a drag-and-drop email builder that you can master immediately.
You can sign up here today to send unlimited emails and use all the features (both simple and advanced) without any restrictions.
With Moosend, you can also segment your audience with any variation you could think of, even as a free user. Not only that, but mastering list management and powering up your sales funnel for your online store or agency is easier than ever through the new audience management tools.
What’s more, the visual automation builder is fast and reliable, letting you preview your workflows, unlike Mailchimp. In fact, Moosend is on average more than 39% cheaper than Mailchimp, making it the most value-for-money Mailchimp alternative.
All in all, Moosend is an affordable, sophisticated choice for those who need a simple option but are on a tight budget, with free email newsletter templates for every occasion, powerful segmentation, and fantastic customer service.
See why these companies switched to Moosend! – Try it today
- Powerful drag-and-drop editor to go with the free email newsletter templates
- Sign up forms to power up your lead generation
- List segmentation options that will help you increase your open rate and CTR
- Email marketing automation features that make repetitive tasks a thing of the past
- Landing pages you can create with an easy-to-use landing page builder
- Real-time analytics that can guarantee success
- Integrations for all your favorite apps and services
Paid plans start at $9/month for unlimited email campaigns. Among others, you’ll get access to the form builder, landing page editor, transactional emails, list segmentation, and more features. There’s a custom pay-as-you-go option that allows you to pay only when you send, without extra fees.
You can also create a free account and send unlimited emails, create forms, and automation workflows for up to 1,000 subscribers.
How does Moosend compare as a Mailchimp Competitor?
|Best feature||Ready to use campaign templates||Affordable and easy to migrate from Mailchimp|
|Best for Industry||Agencies, eCommerce||SMBs, eCommerce, Startups, Bloggers|
|Cons||Not affiliate marketing friendly||Not as many integrations|
|Price||Starts at $20/month (for 500 contacts)||Starts at $9/month (all features for 500 contacts)|
|Free Plan/Trial||Yes (500 subscribers – 2,500 emails)||Yes (1,000 contacts – unlimited emails)|
|Customer Service||Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support||Knowledge Base Webinars Video Tutorials Support through all communication channels (email/live chat/phone)|
HubSpot is a growth platform that combines marketing automation, email, and a suite of other marketing tools with the power of CRM.
With HubSpot, you have a clear insight into how your marketing efforts affect your customers’ experience across their entire buyer’s journey. It’s a great alternative to Mailchimp for advanced marketing and functionality.
Beyond the easy-to-use drag-and-drop editor and customizable templates, HubSpot is designed to help you grow your business with countless optimization features.
The real power of HubSpot’s marketing email tool, though, comes when it’s combined with the CRM and marketing automation platform.
With HubSpot, you can create detailed email campaigns that give each contact a tailored experience based on the information you’ve collected within the CRM.
Then, you can also create if/then logic in your automated email sequences, so each contact receives an email based on the experience they’ve had with your brand.
HubSpot offers a wide range of features that go well beyond email marketing and marketing automation. More specifically, when you create a new email, you can choose from a collection of customizable goal-based templates.
HubSpot also offers embedded A/B testing functionality and smart time zone sending to ensure your messages get sent at the best possible time. The in-app quality assurance tools allow you to preview your email on various devices and send test emails.
HubSpot’s analytics dashboard is designed to help you optimize your campaigns with user-friendly charts and click maps. What’s more, you get free access to signup forms and popups and a landing page builder.
The CRM allows you to send out personalized emails based on many segmentation criteria, including the lifecycle stage and list segmentation.
The platform has numerous integrations, including WordPress, WooCommerce, Shopify, etc. Regarding language support, you can use HubSpot email marketing in Japanese, French, Spanish, Portuguese, and German, while Mailchimp only supports English.
HubSpot has a free plan that covers a span of marketing tools. These include email marketing, forms, CRM, social media and ads management.
The free plan allows you to send 2,000 emails per calendar month. For growth and scale, you will need to upgrade to one of the paid tiers. Paid plans start at $50/month and 5x the contact tier.
How does HubSpot compare as a Mailchimp Competitor?
|Best feature||Ready to use campaign templates||Full growth/stack platform|
|Best for Industry||Agencies, eCommerce||Small and medium-sized businesses|
|Cons||Not affiliate marketing friendly||Steep starting price|
|Price||Starts at $20/month||Starts at $50/month|
|Free Plan/Trial||Yes (500 subscribers but limited features)||Yes (limited number of emails)|
|Customer Service||Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support||Phone, email, ticketing, extensive knowledge base, academy courses|
Omnisend, like Mailchimp, is an email marketing service that offers a lot of features for marketers.
Unlike Mailchimp, it’s focused on eCommerce businesses, with features geared toward generating sales and helping you understand your subscribers and customers better.
The tool helps merchants cover their eCommerce marketing funnel better, using tools like popups, customer segmentation, and marketing automation.
Moreover, Omnisend offers a free plan that allows users to use all of its features. On the other hand, there’s a 250 contact limit, so it’s really most effective for small businesses or larger businesses with large contacts lists who want to test the platform without paying upfront.
Because of its focus on eCommerce, the service has a wide list of integrations and even has its own app market to discover integration that will help your business grow.
Omnisend promises eCommerce merchants a set of features that will help them to earn more money while actually doing less work, all the way from acquisition to retention.
This alternative sports a drag-and-drop builder, ready-made templates, and an easy platform interface that makes it easy to start working on campaigns. Its automation features also allow you to send personalized emails triggered by various contact behaviors, such as signing up for a newsletter.
Furthermore, the email platform has in-depth reporting to help merchants understand their results and customers’ behavior to make more informed decisions.
When it comes to subscriber acquisition, it offers a variety of signup forms—like exit-intent popups, landing pages, interactive signup forms, back-in-stock notifications, and more—to turn visitors into subscribers or customers.
Omnisend’s free pricing allows up to 250 contacts. It also gives 60 SMS and 600 push notifications for free each month.
The Standard plan starts at $16/month and adds a Customer Success Manager (for larger customers), dedicated 24/7 chat and live support, plus unlimited push notifications.
The Pro plan is geared towards merchants who want to use both email and SMS. It starts from $59/month and has unlimited emails, nearly 4,000 SMS, and unlimited push notifications. It also offers advanced reporting on top of its Standard plan offerings.
How does Omnisend compare as a Mailchimp Competitor?
|Best feature||Ready to use campaign templates||Flexible automation and segmentation|
|Best for Industry||Agencies, eCommerce||E-commerce|
|Cons||Not affiliate marketing friendly||Small contact offering on the free plan|
|Price||Starts at $20/month||Starts at $16/month|
|Free Plan/Trial||Yes (500 subscribers but limited features)||Yes (250 contacts only)|
|Customer Service||Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support||Email support and API & plugins for the free plan. Paid plans offer 24/7 chat and live support, on top of email support. Customers with larger contact lists also get dedicated Customer Success Managers|
The next runner-up in the MailChimp Alternatives catwalk is Sendinblue.
Sendinblue is a service similar to Mailchimp, meaning that it can accommodate many aspects of marketing. From automation and email drip campaigns to SMS messages, CRM tools, and social media Ads, their motto “Grow. Sell. Engage” couldn’t be more fitting.
Sendinblue offers a free plan as well, which allows users to use most of the platform’s features. However, there is a daily sending limit of 300 emails, which doesn’t sound ideal.
With Sendinblue, you can have many integrations, unlimited contacts to upload, a sales CRM, SMS sending and transactional emails.
You can also have numerous segmentation options as a free user, real-time reporting and analytics, and plenty of email and SMS personalization options.
With its simple and straightforward UI and its unique SMS marketing options, this email service provider seems to be a pretty good choice as Mailchimp competitors.
SendinBlue offers a series of features set to automate tasks and help businesses grow quickly and easily.
There are options for those who need the platform for their email marketing endeavors, those who would love to get going with SMS marketing, and also those who would care more for some live chat.
There are, of course, more features to choose from, with stellar marketing automation options, segmentation options to help your business say the right thing to the right person, and a variety of templates to choose from for your transactional emails.
And for those of you that want a one-size-fits-all option, just keep in mind that SendinBlue offers great CRM tools, allows you to create landing pages, and has Facebook Ads options.
As I mentioned, there is a free plan that covers some of the basic features and would be great for small business owners.
If you are a new marketer and 20,000 emails per month are enough, then prices start at $25 per month. However, that price includes the free features but an unlimited number of sends per day, as opposed to the free plan.
There is a wide variety of pricing options, of course, complete with a pay-as-you-go plan as well, making Sendinblue a good option.
How does Sendinblue Compare as an alternative to Mailchimp?
|Best feature||Ready to use campaign templates||Send time optimization and additional testing features|
|Best for Industry||Agencies, eCommerce||Publishers|
|Cons||Not affiliate marketing friendly||Slow customer support|
|Price||Starts at $20/month||Starts at $25/month|
|Free Plan/Trial||Yes (500 subscribers but limited features)||Yes (300 emails/day)|
|Customer Service||Email support and API & plugins for the free plan. Paid plans also include phone and chat support (only the first 60 days for the free and Lite plans). The more expensive the plan, the better the support|
Up next, I’ve got GetResponse, another email marketing solution and automation tool that could prove to be a great Mailchimp alternative for those who want something affordable and packed with all your favorite things.
GetResponse is among the best value-for-money Mailchimp alternatives out there, with many options for customization.
It’s easy to use and gives the option of a full, complete marketing platform.
Secondly, with so many options as far as customization is concerned, it’s very easy for brands to create their unique brand tone and stick to it, rather than try to get things right every time they want to create an email newsletter.
GetResponse offers a very limited free plan (like Mailchimp) where you can use only the basic features for up to 500 subscribers.
This alternative is one of the email marketing tools that offer a wide variety of features for those of you interested in exploring this Mailchimp alternative.
So, you’ve got a mobile-responsive email design that will help you maximize your conversion rates, a very powerful and handsome email builder and landing page creator, and plenty of email opt-in forms to help you with lead generation.
What is more, there are all the A/B split testing features you will need, integrations for your favorite apps, advanced segmentation options, and a great lead-nurturing CRM.
Note, though, that not all features are available for all plans.
GetResponse email service offers a free plan and three paid options.
If you are a small brand with around 1,000 contacts that don’t need too many or too fancy things, then you can choose between a monthly, yearly, or biannual plan that will cost $17/month, $12.20/month, and $10.40/month respectively.
How does GetResponse compare as a Mailchimp Competitor?
|Best feature||Ready to use campaign templates||Rendering email designs across various devices|
|Best for Industry||Agencies, eCommerce||Publishers|
|Cons||Not affiliate marketing friendly||No phone support provided|
|Price||Starts at $20/month||Starts at $17/month|
|Free Plan/Trial||Yes (500 subscribers but limited features)||Yes (500 contacts only)|
|Customer Service||24/7 Live chat support for paid plans, including the Max plan (custom). Email support, tutorials, and help center provided for all paid plans|
6. Constant Contact
Constant Contact is another popular Mailchimp alternative in this list.
Bonus: If you are looking for alternatives to it, we have cherry-picked the 7 best Constant Contact alternatives just for you!
Constant Contact is not randomly named “The Helpful One,” seeing as their team is constantly trying to educate their users through webinars and courses while working towards making the platform easier to use.
It has plenty of options to power up your efforts, from email templates to learning material and more.
This Mailchimp alternative also offers the option of social media integrations, an app that will sort your contacts into one master list, and event management tools to promote your webinars, conferences, and more easier than ever.
Constant Contact Features
Constant Contact’s features are plenty and easy to use and can guarantee a lift-off for your small-to-medium enterprise.
By using it, you’ll get list-building tools, a great variety of templates and images, all the tools you need for social media sharing and promotions, and plenty of tools to track your open and click-through rates.
What’s more, Constant Contact can provide you with contact management tools and great customer support.
The company also has a separate mobile app that enables you to create beautiful emails, receive notifications, etc.
Constant Contact Pricing
Constant Contact offers two flexible options that can be adjusted to meet a business’s needs.
There is no free plan, though. Nevertheless, this Mailchimp alternative offers a free 60-day trial option with no obligations, as users can cancel their subscription at any point in time.
The paid plan structure is based on the number of contacts you have. It starts at $20/month, and it has the potential of unlimited emails per day.
How does Constant Contact compare as a Mailchimp competitor?
|Best feature||Ready to use campaign templates||Event invitations management|
|Best for Industry||Agencies, eCommerce||Government and Education|
|Cons||Not affiliate marketing friendly||Not fully fledged SMTP platform|
|Price||Starts at $20/month||Starts at $20/month|
|Free Plan/Trial||Yes (500 subscribers but limited features)||Yes (100 contacts only)|
|Customer Service||Offers phone, email, and ticket support for both plans.|
The software is simple and easy to use, has one of the best sets of email newsletter templates, fantastic customer support, and helps with a bunch of things one would need help with when it comes to designing and implementing all of the strategies your team came up with when it comes to your email marketing campaign.
One of the most helpful things MailerLite can do (albeit not its best feature) is to create PDF brochures that can be shared amongst customers. This helps enhance your marketing efforts.
All in all, MailerLite is perfect for freelancers of all kinds (writers, designers, bloggers, etc.), nonprofits, and, as I’ve already mentioned, SMEs.
MailerLite is a feature-packed tool that can help you reach your end goals.
You’ve got your editors, your newsletter templates, a file manager, and a subscription manager that can help you track and trace user activity.
You will also get a landing page builder, pop-ups, and even embeddable web forms. Want to have a separate unsubscribe page? There is a builder for that.
And of course, there are all the classic integrations, email automation tools, and anything one would expect from their email marketing software.
Customer service is strong as well, with a 24/7 agent ready to assist via live chat for Premium plans only. Email support is available on all plans, including the free one.
MailerLite could be the best value-for-money Mailchimp alternative, besides Moosend, seeing as it can offer plenty of features at a fairly low price. The free plan is similar to Mailchimp (i.e., it has very limited potential). Not to mention customer support is not included in the free plan.
Apart from that, pricing starts at $10/month. MailerLite is one of the Mailchimp alternatives that take the number of subscribers into account when it comes to charging. The free plan allows only 12,000 emails per month and is valid for SMEs with up to 1,000 subscribers.
All in all, MailerLite is a great tool for those who want to send bulk email campaigns with a decent email deliverability rate at a low price.
How does MailerLite compare as a Mailchimp alternative?
|Best feature||Ready to use campaign templates||Email testing across devices|
|Best for Industry||Agencies, eCommerce||Online Media, SMEs|
|Cons||Not affiliate marketing friendly||No connection option for a 3rd party CRM platform|
|Price||Starts at $20/month||Starts at $10/month|
|Free Plan/Trial||Yes (500 subscribers but limited features)||Yes (up to 12,000 emails per month and limited features)|
|Customer Service||Offers email and live support. The premium support feature costs an extra $100/month and includes priority support, an account manager, GDPR advising, migration, and onboarding.|
This Mailchimp alternative can help you out if you need something that “plays well with others” – i.e., it has plenty of integrations and features like Mailchimp.
AWeber will allow your business to design and personalize your email marketing endeavors and target your audience effectively, each and every time.
Its unique set of features will help you build sustainable and long-lasting relationships with your customers and prospects and boost conversions.
What’s more, there are plenty of integrations for this tool and it can be used easily with eCommerce platforms/software like Magento or Shopify, along with plenty of testing options.
And all that comes at a very nice price.
AWeber is one of the best choices for email marketing, especially if you’re looking for a Mailchimp alternative to try.
More specifically, it offers the opportunity to use autoresponders, thus helping you maximize user engagement.
Not to mention that they’ve got a pretty decent template library with HTML templates and email marketing analytics to go with your campaigns.
The service also has a mobile app, which makes all features accessible at any point in time. Moreover, this Mailchimp alternative can give you a nice boost when it comes to bulk email campaigns and segmentation options.
There are, of course, more features to use, but what you should keep in mind is that it’s a very nice option for those who need to create engagement in an automated manner and get some insight through its tracking options.
However, as far as we know, importing data using AWeber could potentially be a hassle. This is not this platform’s strong suit.
While AWeber has a free plan, it is pretty restrictive, allowing only up to 500 subscribers and 3,000 email sends/month.
AWeber charges by the subscriber, meaning that as a paid user, you’ll gain access to the full list of features right off the bat. If you’re a small business owner with up to 500 subscribers, prices start at $20 per month.
The platform also offers a quarterly and annual billing option, thus helping you find the one that fits you best. You can also change your billing plan down the line, and AWeber’s customer support will definitely help you out in case you don’t know what to do.
How does AWeber compare as a Mailchimp alternative?
|Best feature||Ready to use campaign templates||Landing page builder|
|Best for Industry||Agencies, eCommerce||Marketing and Advertising|
|Cons||Not affiliate marketing friendly||Not a fully-fledged SMTP platform.|
|Price||Starts at $20/month||Starts at $20/month|
|Free Plan/Trial||Yes (500 subscribers but limited features)||Yes (500 subscribers but limited features)|
|Customer Service||Apart from email and live support, there are also webinars, knowledge base, and video guides available to all pricing options.|
Last but not least in our list of Mailchimp alternatives is Mailjet, a tool that has been around for quite some time and is ready and willing to grant users all the experience, automation, and innovation they may need.
Through Mailjet, you can use real-time analytics to track and trace your mailing lists and how your users respond to your emails.
Plus, this Mailchimp competitor offers ease of use, which makes it a very popular choice among beginners, even though some have faced difficulties, as expected.
Mailjet also offers a fairly large number of email templates, even though their templates are branded, when it comes to the free plan.
Which doesn’t exactly look good.
Mailjet offers plenty of advanced features to help marketers reach their end goals.
Apart from the classics -email automation, email templates, and tracking tools- this free Mailchimp alternative can give extra knowledge to the user, with their team of delivery experts, who are there to support every customer.
Mailjet also offers the opportunity to track user behavior and compare campaigns to ensure that there is enough data to determine the success or failure of each campaign.
If you need SMS marketing for your marketing endeavors, Mailjet can offer that as well.
Mailjet’s email marketing platform offers a free plan to cover your needs if you don’t need to send over 200 emails per day or don’t exceed 6,000 emails per month.
Pricing starts at $15, and the sum is billed monthly. The whole model is a “pay-as-you-grow” deal (as they call it on their website): The more emails you need to send per month, the higher the cost.
Of course, not all features are available for all pricing models, with the bigger downside being A/B testing and segmentation being available only for the premium tiers.
How does Mailjet compare as a Mailchimp alternative?
|Best feature||Ready to use campaign templates||User behavior tracking|
|Best for Industry||Agencies, eCommerce||Internet/SaaS|
|Cons||Not affiliate marketing friendly||A/B testing & segmentation are not available for the free version|
|Price||Starts at $20/month||Starts at $15/month|
|Free Plan/Trial||Yes (500 subscribers but limited features)||Yes (for 200 emails per day/6000 emails per month)|
|Customer Service||Offers phone and email support, as well as a detailed FAQ section. Doesn’t offer live chat.|
Frequently Asked Questions (FAQs)
Below you’ll find some of the most frequently asked questions and their answers.
Q1. What Is Mailchimp?
Mailchimp is an email service provider (ESP) that lets you create and send email newsletters to your audience. Among others, the tool sports various lead generation tools to help you build and maintain your email list.
Q2. Is Mailchimp a CRM?
Yes, Mailchimp has a built-in CRM system allowing marketers to collect, organize and interpret customer reports in order to improve campaigns. However, for those having more complex CRM needs, there are integrations available for other known standalone CRM solutions.
Q3. Is Mailchimp HIPAA Compliant?
The answer is no. Mailchimp is not HIPAA compliant. The company will not sign a Business Associate Agreement (BAA). Mailchimp’s terms and conditions clearly mention that customers are responsible for ensuring they comply with regulations like HIPAA.
Q4. How Does Mailchimp Work?
To create emails, you need to access Mailchimp’s email builder, add the elements you want, select the audience you want to receive your campaign, and finally send it. Before sending your campaign, you can test your subject lines and email design for better open rates and conversions.
Q5. Is Mailchimp Free?
Yes, Mailchimp has a free plan allowing up to 500 contacts, with 2,500 sends/month and a daily limit of 500. However, you only get limited features. Moreover, if you go over the 500 contact limit, sending live email campaigns or testing emails is placed on hold until you upgrade.
Q6. Is Mailchimp Still the Best?
Undoubtedly, Mailchimp has built an intuitive platform that has become popular over the years. But, the email marketing scene has grown and now there are various email services offering the same key features as those that Mailchimp offers, with more affordable pricing.
Q7. What Is a Cheaper Alternative to Mailchimp?
There are several cheaper alternatives to Mailchimp, but Moosend is the best solution among them because it offers affordable email marketing that follows the growth of your business and doesn’t deplete your marketing budget.
Q8. What Is the Best Mailchimp Alternative?
There are several great solutions that can be used as alternatives to Mailchimp such as ConvertKit, Omnisend, ActiveCampaign, Campaign Monitor, and Drip, but Moosend is the best solution among them due to its competitive pricing, user-friendliness, and scalability.
Looking for an Affordable & Easy-to-Use Mailchimp Alternative?
While MailChimp is supposed to be the leader among email marketing and automation platforms, it can be really pricey, really fast. This is why brands are constantly looking for alternative companies like Mailchimp.
Luckily, good MailChimp alternatives are not too hard to find, with Moosend standing out from the crowd. So why not sign up for a free Moosend account and see for yourself?
Are there any other competitors like Mailchimp that you’ve found to be of use and weren’t included in this article?
If so, don’t hesitate to tell us in the comments and, as per usual, share the knowledge with your favorite marketer.