9 Best Mailchimp Alternatives for 2020 [Free and Paid]

I bet you came here looking for the best Mailchimp alternatives that can offer a user-friendly interface and fantastic features, all the while having better prices and giving your brand a better chance to grow, without charging too much.

Despite its popularity, it seems that Mailchimp is one of the email marketing and email automation platforms that gets a little too “difficult” while your brand is growing.

mailchimp alternatives

What is it that makes Mailchimp so popular though?

Its templates, possibly the fact that they are one of the most popular free email marketing services is definitely appealing for small businesses (but won’t help you down the line), its segmentation options and its A/B testing options are some of the features that made it into what it is today.

But Mailchimp isn’t for everyone.

Of course, you’re in luck, seeing as there are plenty of paid and free Mailchimp alternatives out there, with features that will suit your needs better.

And because we value your time here is the complete Mailchimp vs battle table!

alternatives to mailchimp

Awesome intro video below:

1. Mailchimp Alternatives: Moosend

Our own Moosend is up first!

If you think that Mailchimp can provide it all but is more than a little pricey, then we’ve got your back, Jack!

mailchimp vs moosend

Moosend’s free forever plan is free, Forever!

You can sign up here today, without any limitation when it comes to emails or which features you can use or how you can use them.

With Moosend, you get unlimited customer segmentation with any variant you could think of, even as a free user.

Not only that, but mastering list management for your eCommerce business or agency becomes easier than ever.

What is more, the automation builder is fast, reliable and most of all, available for every pricing plan.

In fact, Moosend is 30% cheaper on average than Mailchimp, making it the most affordable and value-for-money of the Mailchimp alternatives.

All in all, Moosend is an affordable, sophisticated choice for those of you that need a simple option but are on a shoe-string budget, with free email newsletter templates for every occasion, sophisticated segmentation, and fantastic customer service.

What about the features?

Moosend has a series of features available for those of you that like fast and sophisticated options.

You’ve got a:

You can also test the designer by registering to Moosend for free!

And what about the pricing?

Moosend offers a free plan for brands with up to 1000 subscribers but its prices will help your brand grow in no time.

It can offer a wide variety of pricing plans, from the classic monthly ones to a custom pay-as-you-go option that allows you to pay only when you send, without any extra fees.

How does Moosend compare as a MailChimp Competitor?

Mailchimp vs Moosend
Best feature Ready to use campaign templates Sophisticated automation options
Best for Industry Agencies, eCommerce eCommerce, Agencies, Publishers
Cons Not affiliate marketing friendly Not as many integrations
Price Starts at $20/month Starts at $10/month
Free Plan Yes (2000 subscribers but limited features) Yes (1000 subscribers but unlimited features) Sign up here!
Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Knowledge Base Webinars Video Tutorials Support through all communication channels (email/live chat/phone)

2. Mailchimp Alternatives: SendInBlue

Our second runner up in the MailChimp Alternatives catwalk is SendInBlue.

mailchimp alternatives: mailchimp vs sendinblue

SendInBlue is a kind of software that can encompass many aspects of marketing:

From automation and email drip campaigns to SMS messages, CRM tools, and social media ads, their motto “Grow. Sell. Engage” couldn’t be more fitting.

SendInBlue offers a free plan as well, which allows users to use most of the platform’s features.

However, there is a daily sending limit of 300 emails per day, which doesn’t sound ideal.

With SendInBlue, you can have a wide variety of integrations, unlimited contacts to upload, even sales CRM and SMS sending, as well as transactional emails.

You can also have unlimited segmentation options as a free user, real-time reporting and analytics, and plenty of email and SMS personalization options.

SendInBlue, with its simple and straightforward UI and its unique SMS marketing options, seems to be a pretty good choice in the field of MailChimp competitors.

What about the features?

SendInBlue offers a series of features set to automate tasks and help businesses grow quickly and easily.

There are options for those who need the platform for their email marketing endeavors, those who would love to get going with SMS marketing, and also those who would care more for some live chat.

There are, of course, more features to choose from, with stellar marketing automation options, segmentation options to help your business say the right thing to the right person, and a variety of templates to choose from, for your transactional emails.

And for those of you that want a one-size-fits-all option, just keep in mind that SendInBlue helps with great CRM tools, dedicated landing pages, and Facebook Ads options.

And what about the pricing?

As I mentioned, there is a free plan that covers some of the basic features and would be great for small businesses.

If you are a new marketer and 40.000 emails per month are enough, then prices start at $25 per month.

However, that price includes the free features, but an unlimited number of sends per day, as opposed to the free plan.

There is a wide variety of pricing options of course, complete with a pay-as-you-go plan as well, making SendInBlue an affordable option.

How does SendInBlue Compare as an alternative to MailChimp?

Mailchimp vs SendinBlue
Best feature Ready to use campaign templates Send time optimization and additional testing features
Best for Industry Agencies Publishers
Cons Not affiliate marketing friendly Slow customer support
Price Starts at $20/month Starts at $25/month
Free Plan Yes (2000 subscribers but limited features) Yes (300 emails/day to unlimited contacts)
Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Email support and API & plugins for the free plan. Paid plans also include phone and chat support (only the first 60 days for the free and Lite plans). The more expensive the plan, the better the support

3. Mailchimp Alternatives: HubSpot

HubSpot is a growth platform that combines marketing automation, email, and a suite of other marketing tools with the power of CRM.

With HubSpot, you have a clear insight into how your marketing efforts are affecting your customers’ experience across their entire buyer’s journey. It’s a great alternative to Mailchimp for advanced marketing and functionality.

mailchimp alternatives: mailchimp vs hubspot

Beyond the easy-to-use drag-and-drop editor and customizable templates, HubSpot is designed to help you grow your business with countless optimization features.

The real power of HubSpot’s marketing email tool, though, comes when it’s combined with the CRM and marketing automation platform.

With HubSpot, you can create detailed email campaigns that give each contact a tailored experience based on the information you’ve collected within the CRM.

Then, you can also create if/then logic in your automated email sequences so each contact receives an email based on the experience they’ve had with your brand.

What about the features?

HubSpot offers a wide range of features that go well beyond email marketing and marketing automation.

More specifically, when you create a new email, you get to choose from a collection of customizable goal-based templates.

HubSpot also offers embedded A/B testing functionality and smart time zone sending to make sure your messages get sent at the best possible time.

The in-app quality assurance tools, allow you to preview your email on various devices and send test emails.

HubSpot’s analytics dashboard is designed to help you optimize your campaigns with user-friendly charts and click maps. 

What’s more, you get free access to signup forms and popups as well as a landing page builder.

The CRM allows you to send out personalized emails based on many segmentation criteria, including the lifecycle stage and list segmentation.

Regarding language support, you can use HubSpot email marketing in Japanese, French, Spanish, Portuguese, and German, while Mailchimp only supports English.

And what about the pricing?

HubSpot has a free plan that covers a span of marketing tools making it great for small businesses or anyone on a budget.

These free tools include email marketing, forms, CRM, social media and ads management, and more.

The free tier limits you on the number of emails being sent rather than the number of contacts like most email tools.

The free plan allows you to send 2,000 emails per calendar month. For growth and scale, you will need to upgrade to one of the paid tiers.

Paid plans start at $50 per month and 5x the contact tier.

How does HubSpot compare as a MailChimp Competitor?

Mailchimp vs Hubspot
Best feature Ready to use campaign templates Full growth/stack platform
Best for Industry Agencies Small and medium-sized businesses
Cons Not affiliate marketing friendly Higher starting price
Price Starts at $20/month Starts at $50/month
Free Plan Yes (2000 subscribers but limited features) Yes. Forever
Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Phone, email, ticketing, extensive knowledge base, academy courses

4. Mailchimp Alternatives: GetResponse

Up next, I’ve got GetResponse, another email marketing solution and automation tool that could prove to be a great MailChimp alternative for those of you who want something more affordable but packed with all your favorite things.

mailchimp alternatives: mailchimp vs getresponse

First of all, GetResponse is one of the best value-for-money MailChimp alternatives out there, with a lot of options for customization.

It’s easy to use and gives the option of a full, complete marketing platform.

Secondly, with so many options as far as customization is concerned, it’s very easy for brands to create their own, unique brand tone and stick to it, rather than try to get things right every time they want to create an email newsletter.

GetResponse doesn’t offer a free forever plan, but it does offer a free trial of 30 days for all its billing options (apart from the “Enterprise” one, of course).

What about the features?

GetResponse is one of the email marketing tools that offer a wide variety of features for those of you interested to explore this MailChimp alternative.

So, you’ve got a mobile-responsive email design that will help you maximize your conversion rates, a very powerful and handsome email builder and landing pages creator, and plenty of email opt-in forms to help you with lead generation.

What is more, there are all the A/B split testing features you will need, integrations for your favorite apps, advanced segmentation options, and a great lead-nurturing CRM.

Note though that not all features are available for all plans.

And what about the pricing?

GetResponse email service does not offer a free forever plan, but it’s a MailChimp alternative that is more on the affordable side.

It offers a free 30-day trial option for all plans, except for the “Enterprise” plan.

If you are a small brand with around 1000 contacts that don’t need too many or too fancy things, then you can choose between a monthly, yearly, or a biannual plan that will cost $15/month, $12.30/month and $10.50/month respectively.

How does GetResponse compare as a MailChimp Competitor?

Mailchimp vs GetResponse
Best feature Ready to use campaign templates Rendering email designs across various devices.
Best for Industry Agencies Publishers
Cons Not affiliate marketing friendly No phone support provided
Price Starts at $20/month Starts at $15/month
Free Plan Yes (2000 subscribers but limited features) None, but there is a free 30-day trial.
Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support 24/7 Live Chat support for all plans except for the “Enterprise” plan, which offers a “Dedicated Account Manager” option. Email support, tutorials and help center provided for all plans.

5. Mailchimp Alternatives: Constant Contact

Constant Contact is the fourth MailChimp alternative in this list and it’s not randomly named “The Helpful One”, seeing as their team is constantly trying to educate their users through webinars and courses while working towards making the platform easier to use.

Bonus: In case you are looking for alternatives to CC we have cherry-picked the 6 best Constant Contact alternatives just for you!

mailchimp alternatives: mailchimp vs constant contact

Constant Contact offers plenty of options for many of the important things, from email templates to learning material.

This MailChimp alternative also offers the option of social media integrations, an app that will sort your contacts into one master list and event management tools.

What about the features?

Constant Contact’s features are plenty and easy to use and can guarantee a lift-off for your small-to-medium enterprise.

By using it, you’ll get list-building tools, a great variety of templates and images, all the tools you need for social media sharing and promotions, and plenty of tools to track your open and click-through rates.

What is more, Constant Contact can provide you with contact management tools and great customer support.

And what about the pricing?

Constant Contact offers two options that can be flexible and adjusted to meet a business’s needs.

There is no free forever plan, though.

This MailChimp alternative offers a free 60-day trial option with no obligations, as users can cancel their subscription at any point in time.

Generally speaking, the pricing is based on the number of contacts, starts at $20/month, and has the potential of unlimited emails per day.

How does Constant Contact compare as a MailChimp competitor?

Mailchimp vs ConstantContact
Best feature Ready to use campaign templates Email testing across devices
Best for Industry Agencies Government and Education
Cons Not affiliate marketing friendly Not fully fledged SMTP platform
Price Starts at $20/month Starts at $20/month
Free Plan Yes (2000 subscribers but limited features) None, but there is a free 60-day trial.
Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Offers phone, email and ticket support for both plans.

6. Mailchimp Alternatives: MailerLite

MailerLite is the fifth one of the MailChimp alternatives I decided to present and it’s a feature-packed software, made to help SMEs grow their email list and thrive.

mailchimp alternatives: mailchimp vs mailerlite

MailerLite is simple and easy to use, has one of the best sets of email newsletter templates, fantastic customer support and helps with a bunch of things one would need help with when it comes to designing and implementing all of the strategies your team came up with when it comes to your email marketing campaign.

One of the most helpful things MailerLite can do (albeit not its best feature), is creating PDF brochures that can be shared amongst customers.

Which can enhance your marketing efforts.

All in all, MailerLite is perfect for freelancers of all kinds (writers, designers, bloggers, etc), nonprofits, and, as I’ve already mentioned, SMEs.

What about the features?

As I said, MailerLite is a feature-packed tool that can help you reach your end goals.

You’ve got your editors, your newsletter templates, a file manager, and a subscription manager that can help you track and trace what your users love or love to hate.

You will also get a landing page builder, pop-ups, and even embeddable web forms.

Want to have a separate unsubscribe page? There is a builder for that.

And of course, there are all the classic integrations, email automation tools, and anything one would expect from their email marketing software.

Customer service is strong as well, with a 24/7 agent ready to assist and both email and live support.

And what about the pricing?

MailerLite could be the best value-for-money MailChimp alternative, besides Moosend, seeing as it can offer plenty of features at a fairly low price.

The free forever plan does exist but has very limited potential. Not to mention customer support is not included in the free plan.

Apart from that, prices start at $10/month. MailerLite is one of the MailChimp Alternatives that take the number of subscribers into account when it comes to charging, with the free plan allowing only 12.000 emails per month and being valid for SMEs with up to 1000 subscribers, the $10 allowing up to 1000 subscribers but having unlimited potential both feature and email-wise and so on and so forth.

All in all, MailerLite is a great tool for those who want to send bulk email campaigns with a decent deliverability rate at a very low price.

How does MailerLite compare as a MailChimp alternative?

Mailchimp vs MailerLite
Best feature Ready to use campaign templates Email testing across devices
Best for Industry Agencies Online Media, SMEs
Cons Not affiliate marketing friendly No connection option for a 3rd party CRM platform
Price Starts at $20/month Starts at $10/month
Free Plan Yes (2000 subscribers but limited features) Yes (up to 12000 emails per month and limited features)
Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Offers email and live support. The premium support feature costs an extra $100/month and includes priority support, an account manager, GDPR advising, migration and onboarding.

7. Mailchimp Alternatives: AWeber

This MailChimp alternative is one that can really help you out if you need something that “plays well with others”-ie, has plenty of integrations and features for you.

mailchimp vs aweber

AWeber will give your business the opportunity to design and personalize your email marketing endeavors and target the audience you want to target, each and every time.

Its unique set of features will help you build sustainable and long-lasting relationships with your customers and your prospects and will boost conversions.

What is more, there are plenty of integrations for this platform and it can be used easily with eCommerce platforms/software like Magento or Shopify, along with plenty of testing options.

And all that comes at a very nice price.

What about the features?

AWeber is one of the best choices for email marketing, especially if you’re looking for a MailChimp alternative to try. Let me tell you why:

First of all, AWeber offers the opportunity to use autoresponders, thus helping you maximize user engagement.

Not to mention that they’ve got a pretty decent template library with HTML templates and email marketing analytics to go with your campaigns.

AWeber also has a mobile app, which makes all features accessible at any point in time.

This MailChimp alternative can give you a nice boost when it comes to bulk email campaigns and segmentation options as well.

There are, of course, more features to this great software, but what you should keep in mind is that it’s a very nice option for those of you who need to create engagement in an automated manner and get some insight with its tracking options.

However, as far as we know, importing data using AWeber could potentially be a hassle. This is not this platform’s strong suit.

And what about the pricing?

While there is no free forever plan, AWeber is more on the flexible side, offering a free 30-day trial with all the features available and no obligation to continue.

AWeber charges by the subscriber, meaning that as a user, you’ll gain access to a full list of features right off the bat.

If you’re a small business with up to 500 subscribers, AWeber’s prices start at $19 per month.

The platform also offers a quarterly and annual billing option, thus helping you find the one that fits you best.

You can also change your billing plan down the line, and AWeber’s customer support will definitely help you out, in case you don’t know what to do.

How does AWeber compare as a MailChimp alternative?

Mailchimp vs Aweber
Best feature Ready to use campaign templates Email testing in devices even in the 30-day free trial.
Best for Industry Agencies Marketing and Advertising
Cons Not affiliate marketing friendly Not a fully-fledged SMTP platform.
Price Starts at $20/month None, but there is a free 30-day trial.
Free Plan Yes (2000 subscribers but limited features) Yes (1000 subscribers but unlimited features)
Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Apart from email and live support, there are also webinars, knowledge base and video guides available to all pricing options.

8. Mailchimp Alternatives: DotDigital

DotDigital is one of those MailChimp alternatives that are innovative and aim to engage through creating the best marketing emails.

mailchimp vs dotmailer

Essentially a cloud-based engagement platform, DotDigital is a great tool that can integrate with all the basic platforms and send automated messages that can entice and engage.

Its automation builder is fairly easy to use and its email editor is more than enough to help you create email newsletters that will capture your users’ attention.

What about the features?

DotDigital may come across as an engagement platform, but that doesn’t mean that it doesn’t have all the tools needed to name it one of the best MailChimp competitors for 2020.

Apart from the real-time APIs and the integrations, DotDigital can offer plenty of things when it comes to email marketing and automation tools.

If you decide to go forth with DotDigital, you’ll get communication and segmentation tools that can help you out with all your endeavors.

Their drag-and-drop email editor is fairly easy to use and enables you to take advantage of all the content you need, in order to design emails like a pro!

Last but not least, DotDigital’s software helps you make data-driven decisions and use product recommendations in order to boost your conversions.

And what about the pricing?

DotDigital offers a free 14-day trial that promises to help you create and retain your relationship with your customers by giving you a taste of their services.

However, there is no clear and concise pricing plan. If you’d like to use that MailChimp alternative, you should contact a representative and request a quote.

How does DotDigital compare as a MailChimp alternative?

Mailchimp vs DotDigital
Best feature Ready to use campaign templates SMS features
Best for Industry Agencies Publishers
Cons Not affiliate marketing friendly No self-service help section
Price Starts at $20/month Quote given upon request
Free Plan Yes (2000 subscribers but limited features) None, but there is a free 14-day trial.
Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Offers phone, email, and live chat support but has no knowledge base/help section.

9. Mailchimp Alternatives: Mailjet

Last but not least in our list of MailChimp alternatives is Mailjet, a tool that has been around for quite some time and is ready and willing to grant the users all the experience, automation, and innovation they may need.

mailchimp alternatives: mailchimp vs mailjet

Through Mailjet, you can use real-time analytics to track and trace your mailing lists and how your users respond to your emails.

Plus, this Mailchimp alternative offers ease of use, which makes it a very popular choice among beginners, even though some have faced difficulties, as expected.

MailJet also offers a fairly large number of email templates, even though their templates are branded, when it comes to the free plan.

Which doesn’t exactly look good.

Mailjet offers plenty of advanced features that can help marketers reach their end goal.

Apart from the classics-email automation, email templates, and tracking tools-this Mailchimp alternative can give extra knowledge to the user, with their team of delivery experts, who are there to support every customer.

Mailjet also offers the opportunity to track user behavior and compare campaigns in order to make sure that there is enough data to determine the success or failure of each campaign.

If you need SMS marketing for your marketing endeavors, Mailjet can offer that as well.

And there also is a free forever plan. But we’ll get to that in a tick.

And what about the pricing?

Mailjet’s email marketing platform offers a free forever plan that will cover your needs if you don’t need to send over 200 emails per day or don’t exceed 6000 emails per month.

Pricing starts at $8.69 and the sum is billed annually.

The whole model is a “pay-as-you-grow” deal (as they call it on their website): The more emails you need to send per month, the higher the cost.

Of course, not all features are available for all pricing models, with the bigger downside being A/B testing and segmentation being available only for the premium programs.

How does Mailjet compare as a MailChimp alternative?

Mailchimp vs MailJet
Best feature Ready to use campaign templates SMS features
Best for Industry Agencies Internet/SaaS
Cons Not affiliate marketing friendly A/B testing not available for the free version
Price Starts at $20/month $10/month
Free Plan Yes (2000 subscribers but limited features) Yes (for 200 emails per day/6000 emails per month)
Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Offers phone and email support, as well as a detailed FAQ section. Doesn’t offer live chat.

Takeaway

While MailChimp is supposed to be the leader amongst email marketing and automation platforms, it can be really pricy, really fast.

This is why brands are constantly looking for alternatives.

Luckily, good MailChimp alternatives are not too hard to find, especially nowadays with such a plethora of options available, that are more affordable or, perhaps, carry more features.

Are there any other MailChimp competitors you’ve found to be of use that wasn’t included in this article?

If so, don’t hesitate to tell us in the comments and, as per usual, share the knowledge with your favorite marketer.

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  • Lina says:

    Hey, Tea, thanks for this post. I have been looking for alternatives of MailChimp since quite a while and your analysis would definitely help me. We are a startup on the budget(what a surprise) and looking for an affordable solution. I have already forwarded your article to the team and they are pretty excited. Time to act.

  • Anna says:

    Tea, thanks for the post and the knowledge! I love it. This is the first time I see such a detailed analysis of email marketing services. Thanks!

    • Tea Liarokapi says:

      Oh wow, that’s lovely to hear, Raphaealla! I am so glad that you prefer Moosend out of all the MailChimp alternatives, an of course, that you liked our list!

      Cheers! 🙂

  • Athanasia says:

    One of the most detailed articles on MailChimp alternatives, well done!

  • Vall says:

    This article is great!! Thank you so much!!

  • Ero says:

    Loved the article! It is well written and very informative. Thank you!

    • Tea Liarokapi says:

      Thank you for your kind words, Jared! I hope you’ll find our master-table on MailChimp alternatives just as helpful!
      Cheers! 🙂

  • Ariana says:

    I loved your post! Cheers! 🙂

    • Tea Liarokapi says:

      Hello, Geoffrey! Thank you so much for your kind words!

      If you found my take interesting, please share and download our master-table!

      Cheers! 🙂

  • Raphaella says:

    Great job! I had been using MailChimp for quite a few years and I was not satisfied. Now I use Moosend and I love it! Thank you so much!!

  • Jared Carrizales says:

    Awesome to see so many comparison here! I really like the charts that help illustrate the differences between each. Thanks for such a helpful guide!

  • Geoffrey Walters says:

    Great post. Many people in this industry are so fixated on Mailchimp that they don’t realise that other alternatives are out there.

  • Moosend says:

    <3 from the Moo-team!

  • Anand says:

    Great list. I stopped using MailChimp several years back and have been using SendInBlue for a few of my websites. Came across Moosend only a few weeks back and must say that the pricing and features are quite attractive. Can’t wait to try this for my future lists.

  • Tea Liarokapi says:

    That’s fantastic Lina, thank you so much for your kind words! I hope our MailChimp alternatives comparison master table will work just as well, just click “Get it!” at the box to the right! Wishing you all the best with your endeavors!

  • Aphrodite says:

    Very informative article. I had been using MailerLite because of the free-forever plan, but I needed a customer support, and I was not willing to pay just for that (I did not need any extra feature except for the customer support). Moosend, on the other hand, has very attractive features compared to the pricing and, of course, a customer support on the free plan! Thanks!

  • Tea Liarokapi says:

    Thanks so much for your kind words! Don’t forget to grab our comparison master table of MailChimp alternatives!

  • Tea Liarokapi says:

    Thank you Anna for your kind words, I am glad you found my outlook on MailChimp alternatives to be informative!
    Don’t forget to share the knowledge!

  • Erica says:

    Great post! Thank you, Tea!