Published by marilia|22/01/2021
If only I could find the perfect Valentine’s Day email template… Well, my friend, you’re at the right place! Today, let’s talk about love! Or, more specifically, let’s talk about how email and Valentine’s Day are a match made in heaven. Like Thanksgiving and Bla . . .
Published by Sarah Papadopoulou|21/08/2020
Wondering if this post is for you? Of course, it is, especially if your mailing list has more than 200.000 subscribers! Bur first things first. What Is IP Warm-up? IP warm-up is the process of establishing a reputation for a new Internet Protocol address (IP), or an IP that . . .
Published by Sarah Papadopoulou|21/08/2020
Oh no, the most terrible thing just happened. Your newsletter ended in the spam folder! Before panicking let’s see the 2 reasons behind this: 1. The recipient’s email server did it! There are many different factors that can cause that issue ( sender’s reputation, cont . . .
Published by Sophie Krokida|24/07/2020
I’m a newsletter addict, I won’t hide it, and as such, I am the perfect person to show you some of the most inspiring newsletter examples that have arrived in my inbox lately. I sign up for newsletters like crazy. My curiosity is always the same and my expectations are alwa . . .
Published by Sophie Krokida|30/06/2020
Email sign offs might seem trivial to you, but are they really? While it’s important to compose a well-crafted message body, but the way you close a business email is equally important if you want to leave the reader with a positive impression. In 2018, the total number of . . .
Published by Marilia Dimitriou|08/05/2020
Ecommerce email marketing is the new black, or should I say the old black that keeps trending? Online business owners have used some of the best marketing channels to take their business to the next level. However, there’s nothing more profitable than email marketing . . .
Published by Sophie Krokida|04/05/2020
I admit it, it took me a while to become a Gmail believer. Not to reveal my age or anything but I grew up with Yahoo and changing my email provider proved harder than I thought. I’m sure a lot of you nod your head in understanding out there. But, guess what, Gmail is amazin . . .
Published by Sophie Krokida|23/04/2020
What would the world be without images? Ok, let me not take this too far. What would the marketing world be without images? A boring, miserable place for sure. Can you imagine America craving McDonald’s burger without this? How about Calvin Klein’s icon jeans wi . . .
Published by Sophie Krokida|11/03/2020
Maybe you think that email tracking is something magical that can transform your marketing efforts into great opportunities and sales. And you’re right! Email tracking basically allows you to know anytime how well your campaigns perform and why. This means that you can imme . . .
