120+ Powerful Words To Skyrocket Conversions (+Infographic)
Powerful words are a great way to “influence” your target audience and nudge them into taking the desired action. So, if you haven’t been using them until now, prepare to see an improvement in your open rates and increase conversions!
The great thing about powerful words is that they can be used in emails, landing pages, social media ads, and anything else you could think of.
A single word can completely change the motivation, mood and feelings of your subscribers. Moreover, using a particular word could attract your reader’s attention as the message would resonate better.
But what exactly are power words and why are they so effective?
What Are Powerful Words?
Powerful words are descriptive words used by copywriters to trigger an emotional response from people, either positive or negative. These words have the power to make us feel aroused, scared, curious, safe, etc. The ultimate goal of using these words is to encourage the audience to take action, namely click on an ad, purchase from a sales page, opt in your email list, and more.
Without further ado, let’s take a look at these words!
Words that show exclusivity
- Limited to members
- Membership now closed
- Sneak peek
- Exclusive offer
- Become an insider
- Only for selected members
- Be the first to hear about it
- Available to subscribers only
- Grab it before everyone else
People enjoy being members of “exclusive” groups or have access to limited availability items simply because they feel special. Moreover, there is an inherent curiosity to be part of those “elite” groups or offers.
The above list of power words is particularly helpful for email marketing purposes. By infusing your email subject lines with these words, you can see a positive impact on your open rates. Additionally, you can create a customer loyalty program where your most valued customers have more “perks” based on the number of purchases. Hence, the exclusivity element!
Power words showing exclusivity can also be used if you are into content marketing. For example, marketers and bloggers can promote case studies, cheatsheets or playbooks in the form of exclusive gated content.
Finally, these words can also be found in CTAs, signup forms, and subheadings.
Words to create a sense of community
- Become a member
- Join us
- Come along
These words are extremely helpful in case you want to promote a feeling of “togetherness.” People tend to feel more excited and energized when they are part of something bigger than themselves.
The most classic example I can give you is when you invite new users to subscribe to your newsletter. Some brands prefer to do it by using “subscribe” or “sign up.” Other brands, though, employ power phrases such as “join us” or “become a member” to make people want to become a member of the team.
Not to mention that building a community helps retain more customers down the line, especially in the eCommerce industry.
Words that create urgency
- Right away
Urgency can be a powerful motivating factor affecting customers’ buying decisions. This is because it makes people act emotionally rather than with “pure logic.” So, by compelling users to act fast you can boost the conversion rates of your business.
These powerful words can be used in your marketing messages to promote, let’s say, your best-selling products. Customers will be compelled to make the purchase right away without giving it a second thought.
Words to capture greed
- Save Money
- Get More
- Earn More
- On autopilot
Greed and vanity are two human emotions that marketers are always ready to exploit. That’s because almost every human on this planet is eager to save some money (or even make some).
The goal of greed-inspiring words is to encourage people to attain what they want.
Note: One thing you should avoid when you want to elicit greed from your audience is the word “cheap.” It’s much better to use its alternative “inexpensive” because cheap can be perceived as “not of good quality.”
Words that promote the fear of missing out (FOMO)
- Ending soon
- Don’t miss
- Last call
The fear of missing out (or FOMO) is a classic customer behavior that marketers leverage to increase sales. Customers want to take advantage of huge sales opportunities or big discounts. As a result, the use of power words can further nudge them into taking action. I’m sure you’ve seen these phrases being used a lot in email subject lines from well-known brands.
Words that induce curiosity
- Top secret
- Behind the scenes
Humans are hardwired with the need to satisfy their curiosity. Once we have the urge to get the answer to something we see or hear, it’s almost impossible to resist.
You can use the above curiosity-inspiring powerful words to make your blog post or landing page headlines impossible to resist. They are meant to push people into clicking on something that you are going to reveal.
One thing you should definitely do when using these words is to stick to your promises!
Words for Laziness
- No problem
- Guide, Beginner’s guide
- In less than…
- With examples
- X steps to…
- Save Time
It’s natural for people to want to achieve their goals with as minimal effort as possible or find a shortcut. This is especially true for our online endeavors. The above powerful words can help people embrace their laziness and show them more effective ways to achieve their goals.
Specifically, these words can be used to make your lead magnets more enticing and make your products/services sound more useful than those of your competitors.
If you can persuade users that they can get the job done faster and more efficiently without compromising the quality of the end result, then it’s a win for you!
How To Use The Best Marketing Words for Your Subject Lines
Finding the best power words to infuse your marketing campaigns is easy. But how do you use them effectively in your subject lines? Let’s find out below!
Step #1: Establish the goal of your subject line
Establishing the goals you aim to achieve is vital when crafting email subject lines. Along with smart copywriting, you can create a winning combination that attracts and converts your target audience.
This is especially true if you are setting up your automated workflows.
The main reason is that by setting up automated emails you are automating growth for your business. Therefore, your subject lines and content must be as compelling as possible.
Potential automated campaigns you may want to set up for your business are:
- Welcome campaigns
- Happy Birthday emails
- Cart Abandonment workflows
- Loyalty Reward sequences
- Repeat Purchase reminders
- Product Recommendation emails
- Back In Stock emails
Step #2: Align with your brand personality
The next thing to do is establish whether your brand personality is aligned with your goals and intended message.
What style are you going for? Formal, sophisticated, urgent, friendly, direct, or positive?
To do this right, you need to assess where your brand personality falls into:
– Is it more to the formal side?
– How sophisticated (vs. simple) is it?
– Where does your brand rank on the friendliness radar?
– How urgent is what you are communicating?
– Are you all for positive wording over fear-mongering?
– Are your messages direct and straightforward?
Establishing what could work well in your marketing messages and deciding whether it is aligned with your overall brand personality will increase the likelihood of your marketing campaigns resonating with your target audience.
Step #3: A/B test and optimize
Even the most powerful words in our list might not do the trick for all audiences and all industries. But this is nothing to worry about. Every marketer worth their money knows that to achieve the best possible results, you must experiment and run a/b tests with your subject lines.
A/B testing is the process of sending variations of the same marketing campaign to different segments of your audience. Each time you only change one element (e.g., the subject line, email copy, visuals, etc.).
By analyzing the results you get, you’ll be able to identify what worked best for your audience, namely which variation yielded a better open rate, click-through rate and so on.
This data will be crucial for your future campaigns, too. So, overall, a/b testing is a process that shouldn’t be neglected or you might be getting poor results and thus losing vital revenue.
Powerful words are a great asset at the hands of marketers. Being able to “influence” your subscribers can play a tremendous role in maximizing the effectiveness of your messages.
Always keep track of the words that worked well for your audience and don’t forget to run a/b tests to optimize your marketing strategy.
And don’t forget to check our cool infographic with more powerful words for your marketing campaigns!