The 9 Best Email Newsletter Software in 2021 [Free and Paid]

Your quest to find the best newsletter software out there shouldn’t be as difficult (and long) as Odysseus’s return to Ithaca.

Some of the best email newsletter tools available today are Moosend, HubSpot, Constant Contact, Mailchimp, Sendinblue, Campaign Monitor, AWeber, and GetResponse.

The email newsletter services listed below were selected based on the following key criteria:

• Affordability
• Easiness of use
• Rich email template library
• Segmentation options
• Detailed Reporting

Disclaimer: The information below is accurate as of today July 29th, 2021.

Newsletter Tools: Comparison Overview

More of a visual type? Here’s our cool comparison table with the best email newsletter tools to give you a quick synopsis of what’s coming up.

	Free Plan	Pricing	Best Feature	Ratings
Moosend	Yes(Sign up here)	$8/month	Advanced drag-and-drop email editor
HubSpot	Yes	$50/month	Native integration with HubSpot CRM
Constant Contact	60-day trial	$20/month	Event invitation management tool
Mailchimp	Yes	$15/month	Ready-to-use email campaigns
Sendinblue	Yes	$25/month	Email and SMS marketing options
Campaign Monitor	Yes	$11/month	Time zone newsletter sending
AWeber	Yes	$20/month	Advanced reporting tools
GetResponse	30-day trial	$15/month	Spam testing tools
MailJet	Yes	$9.65/month	Email newsletter collaboration tool

Whether you choose a younger email marketing software with advanced features or an established service, your tool should be able to provide you with:

• a drag-and-drop email newsletter editor
• advanced features at an affordable price
• email deliverability and scalability
• lead generation tools to cut down extra spend (forms, landing pages)

With these in mind, it’s time to discover the best email newsletter tools to deliver converting marketing messages that will wow your subscribers.

1. Moosend  – Best Affordable Newsletter Sofware With Advanced Capabilities

Pricing: Free-forever plan (Sign up here), paid plans start at $8/month

Best for: eCommerce, SaaS, Agencies, Bloggers, Publishers, SMEs

Unique feature: Advanced drag-and-drop editor features

Moosend is among the best free email newsletter tools you can use to create a professional-looking email newsletter. Featuring a user-friendly interface and a drag-and-drop editor, this newsletter software will not only help you design your email campaigns but also target your contact list with tailored content.

More specifically, its responsive email templates and customization options make Moosend a great email marketing tool for marketers who want to create converting newsletters. This email marketing service equips you with sophisticated automation tools like segmentation and personalization to run your email marketing campaigns on autopilot.

Additionally, you get real-time reporting and analytics tools to track valuable email metrics like your open rate, click-throughs, and conversions. Lastly, the email newsletter software will offer you lead generation tools to grow your list and an AI-powered subject line tester to improve your newsletter performance.

Overall, Moosend is one of the best newsletter software you can get due to its user-friendly email editor, responsive templates, automation features, built-in countdown timers, and excellent sender score of 98%, which you can use even when you sign up for the free plan.

Best Email Newsletter Software Features

• Email newsletter templates: responsive and fully customizable to suit your needs
• Sophisticated drag-and-drop editor: create your campaigns in a few seconds
• Email marketing automation: deliver tailored content to convince and convert
• Landing page builder: capture your visitors with magnificent landing pages
• Newsletter Signup forms: the first step to grow and expand your mailing list
• Reporting and analytics: monitor important metrics and re-evaluate your plan
• Integrations: exchange information between your favorite apps

Pricing

Moosend lets you sign up for a free plan that offers unlimited emails/month for up to 1,000 subscribers, including the subscription form and automated workflow builders. Pricing starts at $8/month, giving you access to more functionalities like transactional emails and landing pages.

Create a newsletter

2. HubSpot Email Marketing – Best Newsletter Builder With Native CRM Integration

Pricing: Free plan, paid plans start at $50/month

Best for: growing companies, start-ups, SMEs, marketers and business owners

Unique feature: native integration with HubSpot CRM

HubSpot Email Marketing is a fully-featured email marketing tool that can help businesses of any size create and deliver beautifully designed newsletters. The tool comes with an easy-to-use drag-and-drop newsletter builder and a library of templates to get started right away.

What sets HubSpot apart is that, when you sign up for the email marketing tool, you also gain access to a suite of free products, including a CRM, a form builder, live chat, ads management, and more.

When you combine the CRM with the automation features, you can create deeply personalized emails to nurture your contact list. You can segment your newsletter lists based on contacts’ profile, property values, activities, and other characteristics, to deliver really personalized newsletters.

All in all, HubSpot is a great service for startups, small businesses, or just anyone who wants to try out the tool before adding it to their stack. For growing businesses, the paid tiers unlock more features and benefits.

Best Email Newsletter Builder Features

• Easy to use drag-and-drop editor and template builder
• Ready-made, customizable goal-based templates
• Smart A/B testing
• Personalized emails based on a variety of segmentation criteria
• Advanced marketing automation

Pricing

HubSpot’s free plan covers a span of marketing tools like email marketing automation, forms, a CRM, and more. The free tier limits you on the number of emails being sent (2,000 emails/month) rather than the number of contacts. Paid plans start at $50 per month.

3. Constant Contact – Best Newsletter Tool for Event Organizers

Pricing: 60-day free trial, paid plans start at $20/month

Best for: PR agencies, Online Event Organizers

Unique feature: Event invitation management tool

Constant Contact is another great email newsletter software, especially if you are a frequent event organizer. The software sports a simple email builder that’s great for new email marketers. Nevertheless, the lack of styles is quite evident. When it comes to email templates, the newsletter software features a collection of basic and more complex templates to choose from.

If you want a branded email, you can design it from scratch using the software’s branded email builder. Moreover, Constant Contact may not be the best email newsletter service for email automation beginners. While the tool offers autoresponders and list segmentation, the lack of flexibility can be a deal-breaker.

Furthermore, the email marketing software lets you track your campaign engagement, showing your open rates, clicks, and unsubscribe to be up-to-date with your campaign performance. The software’s event invitation management is also a unique feature to help event organizers get the most out of their webinars, online conferences, and more.

Overall, while Constant Contact can be an efficient newsletter software, it might overwhelm first-time users, unlike other more flexible Constant Contact alternatives.

Best Email Newsletter Software Features

• Branded email builder to create branded newsletters
• Event invitations management to nail your events
• Online form builder tool to create and capture your leads
• Automated “Resend to Non-Openers” options
• Huge knowledge base with product tutorials
• Integrations with social media, WordPress, and CRM tools

Pricing

Constant Constant isn’t a free newsletter software but offers a 60-day free trial you can check out. After the trial, paid plans start at $20/month based on your subscriber count.

4. Mailchimp – Best Newsletter Service for Ready-Made Email Templates

Pricing: Limited free plan, paid plans start at $15/month

Best for: eCommerce, Agencies, Small Businesses

Unique feature: Ready-to-use email campaigns

Next in our best email newsletter software tools list is Mailchimp, a popular choice among eCommerce businesses and agencies. The newsletter tool has a great email builder to customize your email templates or create one from scratch.

Visual-oriented marketers who want to create stunning email marketing campaigns can also benefit from the software’s creative assistant, a helpful tool to resize your newsletters. Moreover, Mailchimp’s content studio is another great email marketing feature to create a personal library with your visuals.

When it comes to performance, the service offers cross-device and A/B Testing to ensure that your email newsletters will look good regardless of platform and screen sizes. Moreover, eCommerce store owners can leverage Mailchimp’s multi-step workflows to create campaigns that will re-engage their audience.

Overall, Mailchimp is a great email marketing platform that helps you create stunning newsletters. Nevertheless, the software doesn’t include a workflow view and, therefore, lacks in usability, unlike other Mailchimp alternatives out there.

Best Email Newsletter Tool Features

• Simple drag-and-drop email editor
• Basic email newsletter templates to get started
• Behavioral targeting for more relevant email content
• Email list management to grow your contact list
• Integrations with popular apps including Shopify and WooCommerce

Pricing

While Mailchimp offers a free plan, you get a very limited version of its features and marketing tools. Pricing starts at $10/month, giving you access to custom branding, A/B Testing, and more.

5. Sendinblue – Best Newsletter Software for Email Scheduling

Pricing: Free plan, paid plans start at $25/month

Best for: eCommerce, Agencies, Publishers

Unique feature: Email and SMS marketing options

Sendinblue earns a place in our best email newsletter software list due to its simplistic drag-and-drop builder and HTML email templates. The software’s display conditions also make it easy to create newsletters that will show specific content to your subscribers.

When it comes to email types, the email newsletter service allows you to choose from newsletters, autoresponders, transactional emails, and SMS. The available email templates are responsive; however, there isn’t a huge selection of variations. The platform also lets you create email campaigns based on behavioral data to boost your open rates and click-through rates via tailored content.

Of course, Sendinblue also has a built-in newsletter preview tool to ensure that everything looks great before sending your newsletter and a great set of reporting and analytics to monitor their performance.

Overall, Sendinblue is a great newsletter creation tool that lets you create, automate, and land your emails into your subscriber’s inbox.

Best Email Newsletter Software Features

• Drag-and-drop email editor to create your newsletters
• Landing pages to power up your lead generation
• Transactional messages via the SMTP server
• Variety of plugins for WordPress
• SMS personalization

Pricing

While Sendinblue is a free newsletter software, you can only send 300 emails per day or 9,000 per month. Pricing starts at $25/month, giving you access to email support, A/B Testing, and removing the software’s logo.

6. Campaign Monitor – Best Newsletter Platform for Handling Multiple Clients’ Needs

Pricing: Very limited free plan, paid plans start at about $11/month

Best for: NPOs, Online Media, Publishers

Unique feature: Time zone newsletter sending

Campaign Monitor is one of the best email newsletter software tools for NPOs and publishers who want all core email marketing features and insights to deliver beautiful newsletters. The software has a straightforward interface, a variety of email templates, and an easy-to-use email editor to get started with newsletter creation.

The service also offers newsletter automation features that allow you to create drip campaign emails. Its best feature, though, is its ability to increase your open rate by delivering newsletters based on your contact list’s time zone. Apart from newsletter automation features, Campaign Monitor also offers sign-up forms and a landing page builder to increase your lead generation efforts.

Overall, Campaign Monitor is a great email newsletter option to send bulk emails. Nevertheless, if you want advanced styling and HTML functionality, Campaign Monitor may not be the best newsletter software for the job.

Best Email Newsletter Tool Features

• Email sending based on email list time zones
• Spam testing to ensure your deliverability
• Landing page builder to capture more leads
• Pre-built engagement segments
• Insight analytics suite to monitor everything

Pricing

Campaign Monitor may have a free plan, but it is purely for testing purposes as it allows you to send emails to only five contacts. The software’s pricing starts at about $11 per month (9€), giving you access to additional features like countdown timers and marketing automation.

7. AWeber – Best Newsletter Software for Advanced Reporting

Pricing: Limited free plan, paid plans start at $20/month

Best for: Online Media, Marketers & Advertisers, Small Businesses

Unique feature: Advanced reporting tools

AWeber is another email newsletter software that’s relatively easy to use. As a tool that’s been out there for about two decades, AWeber’s editor might feel a little outdated compared to newer email software like Moosend or MailJet. Despite its look, the builder allows you to insert image carousels in your newsletters or collect feedback through them.

When we look at the email marketing tool’s newsletter automation, AWeber is great for beginners who want to create triggered emails based on simple actions like subscribing/unsubscribing to/from a list. Users can also benefit from the tool’s email list management features and advanced reporting that provide you with all the important email metrics you need to track.

Overall, AWeber is a more traditional email newsletter service suitable for beginners and smaller businesses with simpler needs.

Best Email Newsletter Software Features

• Simple drag-and-drop editor
• Form builder to create pop-ups and more
• List management and segmentation options
• Integrations to boost productivity
• Dedicated phone support to help you out

Pricing

AWeber has a free plan for a limited number of email subscribers and emails per month. The newsletter service has a subscription-based paid plan model starting at $20/month for 500 subscribers and additional features.

8. GetResponse – Best Newsletter Solution for Consistent Email Deliverability

Pricing: 30-day free trial, paid plans start at $15/month

Best for: Publishers, eCommerce

Unique feature: Spam testing tools

GetResponse is among the oldest email newsletter software tools in the market. The service’s features and optimization tools have made it an easy option for eCommerce businesses and publishers. GetResponse is a great newsletter option due to its easy-to-use email editor and its variety of functionalities.

Furthermore, the tool offers a very flexible email automation builder to create automated workflows in a breeze. One of the best features, though, is GetResponse’s email list management capabilities, allowing you to segment your audience based on lead scores, website actions, and more. The newsletter software also gets points for its sophisticated reporting tools that let you compare campaign performance and display your desktop and mobile opens.

Overall, the software offers a lot of flexibility and optimization options. Nevertheless, it has a lower deliverability score compared to the other tools on our list.

Best Email Newsletter Tool Features

• Spam email tools to avoid the spam folder
• Autoresponder tool that will help you focus on your tasks
• Social media ads including Facebook Ads
• Landing page A/B Testing feature

Pricing

GetResponse doesn’t have a free plan but it does have a 30-day free trial you can try. After the trial period, the newsletter software offers paid plans starting at $15/month for up to 1,000 subscribers.

9. MailJet – Best Newsletter Tool for Collaboration in Email Design

Pricing: Free plan, paid plans start at $9.65/month

Best for: SMEs, eCommerce

Unique feature: Email newsletter collaboration tool

When it comes to more advanced email creation capabilities, MailJet is the best email newsletter software for the job. Not only does the software have a flexible email editor, but it also lets you collaborate on emails with other team members. This comes in handy if you want to create more sophisticated newsletters requiring the knowledge of multiple people.

Apart from its newsletter collaboration tool, MailJet comes with email automation features, which, unfortunately, aren’t as fancy as its email editor tools. List segmentation is also on the basic side, letting you create segments based on simple criteria. Lastly, the email newsletter service has some great reporting tools and various integrations to help you streamline your business efforts.

Overall, MailJet is great to help you create the perfect newsletter with the help of your teammates.

Best Email Newsletter Software Features

• Email newsletter collaboration tool
• Reporting and advanced email stats
• Integrations with CMS and CRM tools
• SMTP relay service

Pricing

MailJet is a free newsletter service giving you unlimited contacts but for 200 emails/day or 6,000/month. For extra features and support, you need to purchase one of the paid plans starting at $9.65/month.

Looking For The Best Email Newsletter Tool To Cover Your Needs?

Creating beautiful and converting messages requires one of the best newsletter platforms available out there.

To be on the winning side, make sure to choose the one that fits your business goals and needs. All of the above tools are more or less easy to master and you won’t need to spend hours upon hours in their respective knowledge base.

So, take advantage of any available free plans and make a data-driven decision that will help you nail your future email marketing strategy without breaking the bank!

And if you feel that Moosend hits all the right notes, make sure to sign up for a free account and see how it can help you turn into a newsletter hero!

Go get your cape and spandex! It’s time to create some newsletters!