10 Best Email Newsletter Software [September 2023]
Published By Marilia Dimitriou
September 19, 2023
19/09/23
Finding the best newsletter software shouldn’t be as difficult (and long) as Odysseus’ return to Ithaca.
Some of the best email newsletter tools available today are Moosend, HubSpot, Constant Contact, Mailchimp, Brevo (formerly Sendinblue), Campaign Monitor, AWeber, GetResponse, MailJet, and ConvertKit.
Disclaimer: The information below is accurate as of September 2023.
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How We Selected The Following Tools
All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
Email Newsletter Software: Comparison Overview
Here’s our cool comparison table with the best email newsletter services to give you a quick synopsis of what’s coming up.
| Free Plan/Trial | Pricing | Best Feature | Ratings | |
| Moosend | Yes (30-day trial) | $9/month | Easy-to-use drag-and-drop email newsletter editor |  |
| HubSpot | Yes | $20/month | Native integration with HubSpot CRM | |
| Constant Contact | Yes (60-day trial) | $12/month | Event invitation management tool |  |
| Mailchimp | Yes | $20/month | Ready-to-use email campaigns | |
| Brevo (formerly Sendinblue) | Yes | $25/month | Email and SMS marketing options | |
| Campaign Monitor | Yes | $9/month | Time zone newsletter sending | |
| AWeber | Yes | $15/month | Advanced reporting tools | |
| GetResponse | Yes | $19/month | Spam testing tools | |
| Mailjet | Yes | $15/month | Email newsletter collaboration tool | |
| ConvertKit | Yes | $15/month | Creator Network | |
No matter which email marketing software you choose to use, the best newsletter tools should be able to provide you with:
- An intuitive drag-and-drop email newsletter editor: crafting and sending your newsletter should be easy.
- Advanced features at an affordable price: even if you don’t use them immediately, they will surely come in handy at some point.
- Email deliverability and scalability: crucial if you don’t want your email marketing efforts to go to waste (i.e., the spam folder).
- Lead generation tools such as forms and landing pages: having them helps cut down extra spending.
- Unlimited emails: this ensures you can send all kinds of campaigns (welcome, abandoned cart, teaser, promotional, etc.) without restrictions.
With these in mind, it’s time to discover the best email newsletter tools to deliver converting marketing messages that will wow your subscribers.
1. Moosend – Best Email Newsletter Software With Affordable Pricing
Pricing: Paid plans start at $9/month, 30-day trial (sign up here)
Best for: eCommerce, SaaS, Agencies, Bloggers, Publishers, SMEs
Best feature: Easy-to-use drag-and-drop email newsletter editor
Moosend is among the best email newsletter tools for creating a professional-looking email newsletter. Featuring a user-friendly interface and a drag-and-drop editor, this newsletter software will not only help you design your email campaigns but also target your contact list with tailored content.
More specifically, its responsive email templates and customization options make Moosend a great e-newsletter software for marketers who aim to create converting newsletters. This email marketing service equips you with sophisticated automation tools like segmentation and personalization to run your email marketing campaigns on autopilot. All these features make Moosend a top Mailchimp alternative since you get equally powerful functionality at a fraction of the cost!
Additionally, you get real-time reporting and analytics tools to track valuable email metrics like your open rate, click-throughs, and conversions. Lastly, Moosend’s email newsletter software offers lead-generation tools to grow your list and an AI-powered subject line tester to improve your newsletter performance.
Overall, Moosend is one of the best newsletter software with an intuitive email editor, responsive templates, easy-to-implement automation, built-in countdown timers, and an excellent sender score of 98%.
Best Email Newsletter Software Features
- Email newsletter templates: responsive and fully customizable to suit your needs
- Sophisticated drag-and-drop editor: create your campaigns effortlessly in a few minutes
- Email marketing automation: deliver tailored content to convince and convert
- Landing page builder: capture your visitors with magnificent landing pages
- Newsletter signup forms: effectively grow and expand your mailing list
- Reporting and analytics: monitor important email metrics and optimize your email marketing strategy
- Integrations: exchange information between your favorite apps
Pricing
Paid plans start at $9/month, giving you access to all email marketing automation, and lead gen features like the newsletter editor, transactional emails, forms, landing pages, reporting, and more.
You can also try out Moosend by registering for a free account. No credit card is required.
2. HubSpot Email Marketing – Best Email Newsletter Builder With Built-In CRM
Pricing: Paid plans start at $20/month, free plan
Best for: growing companies, start-ups, SMEs, marketers, and business owners
Best feature: native integration with HubSpot CRM
HubSpot Email Marketing is a fully-featured email marketing tool that can help businesses of any size create and deliver beautifully designed newsletters. The tool comes with an easy-to-use drag-and-drop newsletter builder and a library of templates to get started right away.
What sets HubSpot apart is that when you sign up for the email marketing tool, you also gain access to a suite of free products, including a CRM, a form builder, live chat, ads management, and more.
When you combine CRM with automation features, you can create deeply personalized emails to nurture your contact list. To deliver personalized newsletters, you can segment your newsletter lists based on contacts’ profiles, property values, activities, and other characteristics.
All in all, HubSpot is an excellent service for startups, small businesses, or anyone wanting to try the tool before adding it to their stack. For growing businesses, the paid tiers unlock more features and benefits.
Best Email Newsletter Builder Features
- Easy to use drag-and-drop editor and template builder
- Ready-made, customizable goal-based templates
- Smart A/B testing
- Personalized emails based on a variety of segmentation criteria
- Advanced marketing automation
Pricing
HubSpot’s free plan offers marketing tools like email marketing automation, forms, a CRM, and more. The free tier limits you on the number of emails being sent (2,000 emails/month) rather than the number of contacts. Paid plans start at $20 per month with the Starter plan.
3. Constant Contact – Best Email Newsletter Platform for Event Organizers
Pricing: Paid plans start at $12/month, 60-day trial
Best for: PR agencies, Online Event Organizers
Best feature: Event invitation management tool
Constant Contact is another great email newsletter software, especially if you are a frequent event organizer. The software sports a simple email builder that’s great for new email marketers. However, it can be pretty slow at times. Regarding email templates, the newsletter software features a collection of basic and more complex templates.
If you want a branded email, you can design it from scratch using the software’s branded email builder. However, Constant Contact may not be the best email newsletter service for email automation beginners. While the tool offers autoresponders and list segmentation, the lack of flexibility can be a deal-breaker.
Furthermore, this email marketing software lets you track your campaign engagement, showing your open rates, clicks, and unsubscribes so that you’re up-to-date with your campaign performance. The software’s event invitation management is also a unique feature to help event organizers get the most out of their webinars, online conferences, and more.
Overall, while Constant Contact can be an efficient newsletter software, it might overwhelm first-time users, unlike other more flexible Constant Contact alternatives.
Best Email Newsletter Software Features
- Branded email builder to create branded newsletters
- Event invitation management to nail your events
- Online form builder tool to create and capture your leads
- Automated “Resend to Non-Openers” options
- Huge knowledge base with product tutorials
- Integration with social media, CRM, and eCommerce platforms
Pricing
Constant Constant isn’t a free newsletter software, but it offers a 60-day free trial (up to 100 emails only) you can check out. After the trial, paid plans start at $12/month based on your subscriber count.
4. Mailchimp – Best Newsletter Service for Ready-Made Email Templates
Pricing: Paid plans start at $20/month, limited free plan
Best for: eCommerce, Agencies, Small Businesses
Best feature: Ready-to-use email campaigns
Next in our best email newsletter software tools list is Mailchimp, a popular choice among eCommerce businesses and agencies. This email service provider has a great email builder to customize your email templates or create one from scratch.
Visual-oriented marketers who want to create stunning email marketing campaigns can also benefit from the software’s creative assistant, a helpful tool for resizing newsletters. Moreover, Mailchimp’s content studio is another great email marketing feature to create a personal library with your visuals.
Regarding performance, the service offers cross-device and A/B testing to ensure that your email newsletters will look good regardless of platform and screen size. Moreover, eCommerce store owners can leverage Mailchimp’s multi-step workflows to create campaigns to re-engage their audience.
Mailchimp is a great email marketing platform that helps you create stunning newsletters. Nevertheless, the software comes at a high price tag and can be overwhelming for beginners, unlike other Mailchimp alternatives.
Best Email Newsletter Tool Features
- Simple drag-and-drop email editor
- Basic email newsletter templates to get started
- Behavioral targeting for more relevant email content
- Email list management to grow your contact list
- Integrations with popular apps, including Shopify and WooCommerce
Pricing
While Mailchimp offers a free plan, unfortunately, you get a very limited version of its features and marketing tools. Pricing starts at $20/month, giving you access to custom branding, A/B Testing, and more for 500 subscribers.
5. Brevo (Formerly Sendinblue) – Best Newsletter Software for Email Scheduling
Pricing: Paid plans start at $25/month, free plan
Best for: eCommerce, Agencies, Publishers
Best feature: Email and SMS marketing options
Brevo is in our best email newsletter software list due to its simplistic drag-and-drop email builder and HTML email templates. The software’s display conditions also make it easy to create newsletters that will show specific content to your subscribers.
Regarding email types, the email newsletter service allows you to choose from newsletters, autoresponders, transactional emails, and SMS. The available email templates are responsive, but there aren’t many variations. The platform also lets you create email campaigns based on behavioral data to boost your open and click-through rates via tailored content.
This software also has a built-in newsletter preview tool to ensure everything looks great before sending your email newsletters. It also has a great set of reporting and analytics to monitor their performance.
Overall, Brevo is a great newsletter creation tool that lets you create, automate, and land your emails into your subscriber’s inbox.
Best Email Newsletter Software Features
- Drag-and-drop email editor to create your newsletters
- Landing pages to power up your lead generation
- Transactional messages via the SMTP server
- Variety of plugins for WordPress
- SMS personalization
Pricing
While Brevo is a free newsletter software, you can only send 300 emails daily (9,000 monthly). Pricing starts at $25/month, giving you access to email support, A/B Testing, and removing the software’s logo.
6. Campaign Monitor – Best Newsletter Platform for Handling Multiple Clients’ Needs
Pricing: Paid plans start at $9/month, very limited free plan
Best for: NPOs, Online Media, Publishers
Best feature: Time zone newsletter sending
Campaign Monitor is one of the best email newsletter software tools for NPOs and publishers who want all core email marketing features and insights to deliver beautiful newsletters. The software has a straightforward interface, a variety of email templates, and an easy-to-use email editor to get started with newsletter creation.
The service also offers newsletter automation features that allow you to create drip campaign emails. Its best feature is its ability to increase your open rate by delivering newsletters based on your contact list’s time zone. Besides newsletter automation features, Campaign Monitor offers sign-up forms and a landing page builder to increase your lead-generation efforts.
Campaign Monitor is a great email newsletter option for sending bulk emails. Nevertheless, if you want advanced styling and HTML functionality, Campaign Monitor may not be the best newsletter software for the job.
Best Email Newsletter Tool Features
- Email sending based on email list time zones
- Spam testing to ensure your deliverability
- Landing page builder to capture more leads
- Pre-built engagement segments
- Insight analytics suite to monitor everything
Pricing
Campaign Monitor may have a free plan, but it is purely for testing purposes, as it allows you to send emails to only five contacts. The software’s pricing starts at $9 per month, giving you access to additional features like marketing automation and audience segmentation.
7. AWeber – Best Newsletter Software for Advanced Reporting
Pricing: Paid plans start at $20/month, very limited free plan
Best for: Online Media, Marketers & Advertisers, Small Businesses
Best feature: Advanced reporting tools
AWeber is another email newsletter software that’s relatively easy to use. As a tool that’s been out there for about two decades, AWeber’s editor might feel a little outdated compared to newer email software like Moosend or MailJet. Despite its look, the builder allows you to insert image carousels in your e-newsletters or collect feedback through them.
When we look at the email marketing tool’s newsletter automation, AWeber is great for beginners who want to create triggered emails based on simple actions like subscribing/unsubscribing to/from a list. Users can also benefit from the tool’s email list management features and advanced reporting that provide you with all the important email metrics you need to track.
Overall, AWeber is a more traditional email newsletter service suitable for beginners and smaller businesses with simpler needs.
Best Email Newsletter Software Features
- Simple drag-and-drop editor
- Form builder to create pop-ups and more
- List management and segmentation options
- Integrations to boost productivity
- Dedicated phone support to help you out
Pricing
AWeber has a free plan for a limited number of email subscribers and emails per month. This newsletter service has a subscription-based paid plan model starting at $20/month for 500 subscribers and additional features.
8. GetResponse – Best Newsletter Platform for Consistent Email Deliverability
Pricing: Paid plans start at $16/month, free plan
Best for: Publishers, eCommerce
Best feature: Spam testing tools
GetResponse is among the oldest email newsletter software tools in the market. The service’s features and optimization tools have made it an easy option for eCommerce businesses and publishers. GetResponse is a great newsletter software due to its easy-to-use email editor and its variety of functionalities.
Furthermore, the tool offers a flexible email automation builder to create automated workflows in a breeze. One of the best features, though, is GetResponse’s email list management capabilities, allowing you to segment your audience based on lead scores, website actions, and more.
GetResponse’s online newsletter software also gets points for its sophisticated reporting tools that let you compare campaign performance and display your desktop and mobile opens.
Overall, the software offers a lot of flexibility and optimization options. Nevertheless, it has a lower deliverability score than the other tools on our list.
Best Email Newsletter Tool Features
- Spam email tools to avoid the spam folder
- Autoresponder tool that will help you focus on your tasks
- Social media ads including Facebook Ads
- Conversion funnels
Pricing
GetResponse has a free plan you can use. For more, the newsletter software offers paid plans starting at $16/month for up to 1,000 subscribers.
9. MailJet – Best Newsletter Tool For Email Design Collaboration
Pricing: Paid plans start at $15/month, free plan
Best for: SMEs, eCommerce
Unique feature: Email newsletter collaboration tool
When it comes to advanced email creation capabilities, Mailjet is the best email newsletter software for the job. Not only does the software have a flexible email editor, but it also lets you collaborate on emails with other team members. This comes in handy if you want to create sophisticated email newsletters requiring the knowledge of multiple people.
Apart from its newsletter collaboration tool, Mailjet comes with email automation features, which, unfortunately, aren’t as fancy as its email editor tools. List segmentation is also on the basic side, letting you create segments based on simple criteria. Lastly, the email newsletter service has great reporting tools and various integrations to help you streamline your business efforts.
Overall, Mailjet is great for helping you create the perfect digital newsletter with the help of your teammates.
Best Email Newsletter Software Features
- Email newsletter collaboration tool
- Reporting and advanced email stats
- Integrations with CMS and CRM tools
- SMTP relay service
Pricing
Mailjet is a free newsletter creator that gives you unlimited contacts but for 200 emails/day or 6,000/month. For extra features and support, you need to purchase one of the paid plans starting at $15/month.
10. ConvertKit – Best Newsletter Tool For Content Promotion
Pricing: Paid plans start at $15/month, free plan
Best for: Creators, coaches
Unique feature: Creator Network
ConvertKit is a creator-oriented newsletter software that enables bloggers, coaches, musicians, and so on to create beautiful email campaigns to promote their brands and products.
Regarding email creation, we found the newsletter creator very simple and easy to use. Users can insert links, CTA buttons, images, videos, and songs into their campaigns to boost engagement and conversions. Moreover, countdown timers, an essential eCommerce feature, are also available to increase urgency and get more clicks.
ConvertKit’s features are more on the basic side of things, aiming to minimize friction. Creators can use segmentation and personalization to tailor their content to their email lists. And if you want to save time, this newsletter software also comes with some aesthetically pleasing templates to save time and effort.
Best Newsletter Tool Features
- Creator Network
- Visual automation builders
- Audience tagging and segmentation
- Sell digital products & subscriptions
Pricing
ConvertKit offers two paid plans, the Creator for $15/month and the Creator Pro for $29/month for up to 300 subscribers. A free plan is also available for 1,000 subscribers and limited features.
Looking For The Best Email Newsletter Tool To Cover Your Needs?
Creating beautiful and converting messages requires one of the best newsletter platforms available.
To be on the winning side, make sure to choose the one that fits your business goals and needs. All of the above tools are more or less easy to master, and you won’t need to spend hours upon hours in their respective knowledge base.
So, take advantage of any available free plans or trials and make a data-driven decision that will help you nail your future email marketing strategy without breaking the bank!
And if you feel that Moosend hits all the right notes, sign up for an account and see how it can help you become a newsletter hero!
Go get your cape and spandex! It’s time to create some newsletters!
FAQs
Insightful answers to common questions!
1. What is newsletter software, and why do I need it?
Newsletter software allows you to create, send, and manage email newsletters to communicate with subscribers and customers. Businesses, bloggers, and organizations can use this software to engage with their target audience, share updates, and promote products.
2. What are the key features to look for in newsletter software?
Some essential newsletter software features include email list management, customizable and responsive templates, marketing automation, analytics/reporting, and integration with other tools like template builders or CRM systems.
3. How much does newsletter software cost?
Cost can vary significantly for each tool based on the number of subscribers or emails sent. Premium plans with more advanced features may cost more. For example, HubSpot’s pricing can increase dramatically from $20 to $890 based on your chosen plan and features.
4. Which newsletter software is the most user-friendly?
User-friendliness depends on your experience as an email marketer. However, some popular user-friendly options include Moosend, Mailchimp, MailerLite, and Brevo. It’s best to try out a few to see which suits your needs best.
5. Which newsletter software is best for small businesses or startups?
Some cost-effective options for small businesses and startups include Moosend, Mailchimp, and MailerLite. These platforms offer free plans or affordable pricing for small subscriber lists to help you kickstart your email marketing journey without breaking the bank.
6. Do I need to know how to code to use newsletter software?
No, most newsletter software offers drag-and-drop email editors, making creating newsletters without coding skills easy. However, some platforms allow for custom HTML coding, so if you know how to code, you can easily use it.
7. Can I try newsletter software before committing to a paid plan?
Most newsletter software offers free trials or plans with limited features that you can test before committing. If it meets your requirements, you can easily upgrade to a paid plan.
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