10 Free Email Marketing Services To Save Money In 2021 (Compared)
If you’ve just started a new business or you’re looking for a different email marketing platform, taking a look at some free email marketing services will save you valuable time and money!
In 2021, email marketing continues to drive a huge ROI plus there is a plethora of email marketing solutions that are free to use, hence you can reach and engage your audience with no upfront investment!
Get ready because now we’ll dive into the best free email marketing services you can find out there.
Top Free Email Marketing Services: Comparison Table
If you are pressed on time and just want a quick but insightful overview of the best free email marketing solutions, here’s the complete comparison table!
When it comes to choosing the right free service, there are some key things to consider:
- Check the number of subscribers you can email.
- See if daily email sending limits apply or not.
- Take a look at the features included in the free version.
Getting a free service doesn’t mean that it’s a bad service, just limited. So, before making your decision on a free email marketing tool, you should always plan for the future.
Now that we got that out of the way let’s see some of the best email marketing services you can get for free!
Free Plan: Unlimited emails/month for 1,000 subscribers (Sign up here)
Best for: eCommerce, SaaS, SMEs, Publishers, Bloggers, Agencies
Unique feature: No branding elements on your campaigns
Moosend is among the top free email marketing and marketing automation services that let you create elegant email marketing campaigns, automate your marketing efforts and boost your lead generation with online forms. With a variety of responsive email newsletter templates, the drag-n-drop email builder will allow you to become a creation pro without any technical expertise.
Apart from its free email marketing features, Moosend will also hook you up with marketing automation workflows and powerful segmentation features for free to increase your open rates and conversions. Through segmentation, you also boost your email list management and deliver more personalized content to your email subscribers.
Your free Moosend account also comes equipped with robust reporting and analytics to track your campaign performance and optimize your marketing efforts. Lastly, the free email marketing service offers integrations with popular apps to streamline your marketing efforts.
Overall, Moosend’s platform is an excellent option for new businesses and marketers that want to send unlimited email campaigns for up to 1,000 subscribers. You can use the tool yourself by signing up for a free account and check its features.
- Email newsletter templates you can fully customize
- Drag-n-drop builder to easily create your campaigns
- Marketing automation to simplify tedious tasks
- Email list segmentation to maintain list hygiene
- Online forms to increase your lead generation
- Real-time reporting and analytics to monitor performance
- Integrations to streamline your marketing efforts
You can sign up for a free Moosend account and get unlimited emails for up to 1,000 contacts. For more subscribers, Moosend has paid plans starting at $8/month and will give you access to more unique features, including the landing page builder, the SMTP server, and phone support.
Free Plan: 2,000 emails/month
Best for: SMBs, SaaS, Agencies
Unique feature: Free CRM
If you want a free email marketing tool to fuel your entire marketing funnel, HubSpot is the one for you. The tool is an all-in-one growth platform that helps you grow and scale your business.
What’s interesting about HubSpot’s free email marketing software is that it comes with many other marketing tools that make your email marketing all the more powerful. HubSpot is known for its CRM and powerful marketing automation platform designed to give you insight into your audience and how your marketing efforts influence them.
Apart from the CRM, you also get beautiful newsletter signup forms to capture leads, a customizable landing page builder, social media, Facebook ads management, and more. On top of all the optimization, the free plan will give you access to analytics tools to improve your strategy.
All in all, HubSpot is among the best free email marketing services to increase your lead generation, manage your lists, and ensure your email deliverability, despite its quite restrictive monthly email sending limit.
- Subscription forms to capture your leads
- Contact management features
- Facebook, Instagram, Google, and LinkedIn ads
- Reporting and conversion analytics
- Landing page builder to boost conversions
HubSpot’s free plan is ideal for small business owners who want all the tools to start email marketing. For more, paid plans start at $50/month, giving you form follow-up emails, email health insights, and upgraded functionality.
Free Plan: 9,000 emails/month (300/day) for unlimited subscribers
Best for: eCommerce, Publishers, Agencies
Unique feature: SMS personalization features
Sendinblue is a free email marketing platform that started as a transactional email platform and then expanded its reach into email marketing and marketing automation. The tool will give you access to a drag-n-drop builder to customize your email templates and create your newsletters.
While the template library isn’t rich, Sendinblue is great if you need mobile-responsive campaigns. Apart from its email creation abilities, the email service equips you with free SMS marketing features to engage with mobile users.
Email and SMS personalization are also available on the free plan, along with various segmentation options to manage your contact list more easily. Marketing automation is also included in the free plan. You can create workflows with the workflow editor, but you can only target up to 2,000 contacts.
Overall, Sendinblue is a great email marketing tool with SMS marketing options and a good sender score. However, you should keep in mind that your email campaigns will include the Sendinblue logo.
- Mobile-friendly newsletter campaigns
- SMS marketing personalization for targeted messages
- Advanced segmentation options to group subscribers
- Contact lists and details to keep your contacts organized
- Send transactional emails and SMS sending
- Online form builder to boost lead generation
Sendinblue’s free plan has all the necessary features you need but with a strict daily email sending limit of 300. Paid plans start at $25/month, offering A/B testing tools and more advanced features.
Free Plan: 12,000 emails/month for 1,000 subscribers
Best for: Creatives, Bloggers, SMBs, NPOs
Unique feature: A/B Testing features
Another unique platform in our free email marketing services list is MailerLite. The platform has a simple UI and a user-friendly drag-and-drop editor to take the hassle out of creating email campaigns even if you have limited experience.
Furthermore, what makes MailerLite a great free option for creatives and bloggers is the rich text editor and the built-in photo editing feature to create newsletter images that represent your brand.
Apart from email marketing, the free version will give you access to email automation features, including advanced segmentation, contact tagging, and its famous A/B testing tools. Reporting and analytics are, of course, part of the free version, giving you email campaign reports and surveys.
In general, MailerLite’s free email marketing service is simple and straightforward for beginners who want to grow their list and send their first email campaign, especially if they don’t mind the platform’s logo.
- Unsubscribe page builder
- Built-in photo editing to make attractive emails
- Subscriber management to keep your lists clean
- A/B split testing to find which elements perform better
- Reporting and survey to track your email performance
Mailerlite is among the best free email marketing services you can get to reach your audience. The platform offers subscriber-based paid options starting at $10/month, and you get access to additional features like promotion popups and delivery by time zone.
Free Plan: 10,000 emails/month for 2,000 subscribers
Best for: eCommerce, Publishers
Unique feature: Behavioral targeting tools
Mailchimp is one of those free email marketing services that are too popular to miss. The platform will equip you with basic email newsletter templates, A/B testing, and even a built-in CRM to help out with your venture.
When it comes to creating emails, Mailchimp has a Creative Assistant that resizes your designs based on your brand. If you rely heavily on visuals, Mailchimp also gives you access to its content studio to store photos, graphics, and more.
What’s more, Mailchimp’s behavioral tagging will help you create targeted marketing campaigns like abandoned cart emails. Website engagement is also something Mailchimp offers in the free plan, allowing you to monitor site views.
Overall, Mailchimp’s free platform can benefit your first email marketing endeavors. Nevertheless, like some of the other free Mailchimp alternatives in this list, you can’t get rid of the branded footer.
- List management tools to keep your contacts organized
- Behavioral targeting for more relevant email content
- Basic email newsletter templates to get started
- Integrations with popular apps including Gmail
- Single-step automation
The platform’s free plan will give you access to some great features to get started. For more, Mailchimp’s pricing starts at $9.99, offering social post scheduling and retargeting ads.
Free Plan: 6,000 emails/month (200/day) for unlimited subscribers
Best for: SMEs, eCommerce, Enterprises
Unique feature: SMTP relay service
MailJet is a platform that started as a transactional email service. Later, it evolved into an email marketing platform with advanced email marketing tools, APIs, and Webhooks. MailJet is one of the free email marketing services that provide a “pay as you grow” pricing model that can be pretty beneficial if you’re low on budget.
The email service’s drag-n-drop email builder is easy-to-use, while the basic segmentation features will help you create more personalized email campaigns for your target audience. Furthermore, MailJet lets you collaborate on emails with your teammates, allowing you to update numerous elements simultaneously.
Now, as far as customer support is concerned, this free email marketing tool doesn’t offer online customer support for their free plan. Despite the lack of an online support team, MailJet’s free version makes newsletter design easier, offering you basic automation tools to get started.
- Store unlimited contacts details
- Email campaign co-creation
- Reporting and advanced email stats
- SMTP relay service
MailJet’s free plan might be a bit limited compared to the other free email marketing services. For extra features and online customer support, the platform offers three tiers starting at $9.65/month.
Free Plan: 15,000 email/month for 500 subscribers
Best for: eCommerce, SMEs
Unique feature: Resend to non-openers
If you want to go multi-channel fast and easy and have all the tools for that (mostly) available, then you’re looking at the right free email marketing tool, as you can get more than just… well, email marketing tools.
SendPulse offers options for SMS marketing, Viber marketing, transactional emails, and so on. But, is everything you may need to be included in this free email marketing tool? Well, its features are pretty versatile and useful for a variety of industries, giving you the ability to create beautiful campaigns using Sendpulse’s responsive email templates and email automation features.
The free email service lets you personalize your campaigns to create more targeted welcome emails, re-engagement campaigns and more. Finally, Sendpulse’s unique features allow you to target your non-openers and boost your open rates.
- HTML editor
- Web push notifications
- Segmentation and personalization
- Integrations with eCommerce platforms like Shopify and Woocommerce
Sendpulse’s free plan will give you a generous number of email sends per month but to a small number of subscribers. To send more, you need a paid plan, starting at about $8,5/month.
Free Plan: 10,000 emails/month for 2,500 subscribers
Best for: SMEs, eCommerce, NPOs
Unique feature: Easy-to-use Editor
What started as a feature of Amazon’s SES service, EmailOctopus, has proven to be one of the best free email marketing services with the easiest-to-use email builder and clean UI. While EmailOctopus doesn’t have many features, it’s pretty nice for an email marketing tool that just started as an independent service.
Email list management is also pretty easy to grasp, allowing you to add fields, import, and export your lists in a breeze. The free version will equip you with the necessary segmentation and personalization features to send better email content that speaks to your audience.
Overall, EmailOctopus has some great tools that are ideal for beginners who need basic customer support and don’t mind the branding.
- Statistics stored for 30 days
- Drag-n-drop email editor
- Basic customer support
- Email list management
Simplicity is the best thing you get from EmailOctopus’ free plan. To get free control of your email design and priority support, you’ll need to upgrade to a paid plan starting at $20/month.
9. Benchmark Email
Free Plan: 250 emails/month for unlimited contacts
Best for: SMBs, Bloggers, Agencies
Unique feature: Live engagement reports
This tool is straightforward. Super-simple, one would argue. But simple doesn’t mean bad, and indeed, Benchmark’s free email marketing tool is quite well-known out there. The intuitive and easy-to-use email editor will save you valuable time, while the responsive templates will also display nicely.
Apart from email marketing, Benchmark Email will give you access to simple lead generation, basic reporting, and a lite version of its marketing automation features to get you started. Overall, Benchmark Email is an excellent free email marketing option to learn the ropes and create your first email drip campaigns.
Benchmark Email Features
- Basic drip campaigns and signup forms
- Live engagement reports
- Email delivery management tools
- Polls and surveys
Benchmark Email Pricing
Benchmark is a great free service to get you started, but it’s a bit limited. For more advanced features, Benchmark Email offers two paid options starting at $15/month, unlocked the more advanced features of the platform.
Free Plan: 1,000 emails/month for 250 subscribers
Best for: B2B, SMBs, eCommerce
Unique feature: Reminder emails and autoresponders
CleverReach is among those free email marketing services that started as something else. In this case, the tool is a technology service provider for email marketing that has come to be one of the free email marketing tools to talk about.
But is CleverReach as clever as it claims to be when it comes to its free email tools? Well, CleverReach earns points for its clean and straightforward UI and short learning curve. While the drag-n-drop builder is fairly easy to use, there’s still some room for improvement.
The free tool also allows you to connect your CMS, CRM, and shop systems via the CleverReach Plugins. Among others, you can benefit from the service’s reminder emails to give your webinars and other reminder-needing events a boost.
- Plugins such as Shopware, WordPress, and Salesforce
- View unsubscribes from contact list
- Import HTML campaign
- Automated reminder emails
CleverReach’s free plan is great for beginners who don’t need many features. Paid plans start at about $18, giving you access to autoresponders, removing ads, and lifting your email marketing automation limitations.
Email Marketing Services: Free Trial
If you’ve felt like I didn’t include other popular email marketing services like Constant Contact and ActiveCampaign, you’re right. The reason is that they offer no free email marketing services.
However, there is a free trial period that you can access and test all of the features to make sure that you’ll get the right tool. To give you a hand, here are some of the most notable email marketing tools you can test for a limited time:
- Constant Contact: Very quick onboarding and perhaps the oldest email platform.
- Active Campaign: Enhance customer experience through SMS and email.
- MailUp: If you’re not so much about speedy email marketing.
- MoonMail: If you want to leverage the power of Amazon.
Looking For A Free Email Marketing Service To Scale Your Business?
Selecting the email marketing service that suits you best shouldn’t be a tedious or complex process.
To succeed, you need a tool that offers liberty and adequate features, without any hidden charges. Moreover, it should be easy to master and ideally provide features that have a definite impact on the success of your campaigns, such as A/B testing.
Don’t forget to look at its pricing as a whole as well! Once you outgrow the free plan, you’ll need a trustworthy with tested functionality that doesn’t break the bank!
If you’ve made up your mind and want to give Moosend a try, just sign up for a free account and see for yourself what our platform can do.
Frequently Asked Questions (FAQ)
Here are the most frequently asked questions we’ve been getting in regards to free email marketing software.
Q1. What Is the Best Free Email Marketing Service?
There are several great email marketing services like Sendinblue, HubSpot, MailerLite, Mailchimp, ConvertKit, but Moosend stands out as the best among them since it has a generous free plan to start with, but still remains affordable while providing a full arsenal of advanced features in its paid plans.
Q2. How Can I Send Unlimited Emails for Free?
Based on the tool you select, it’s possible to send a large number of emails even with their free plans. In case you want unlimited free emails per month, Moosend is the best tool for the job because you can continue doing so for life with its free forever plan.
Q3. What Features Do I Need to Get Started?
To start your email marketing efforts without compromising, you should opt for a free plan that includes a rich email template library, various different personalization options, the ability to segment your audience, A/B testing for your subject lines and campaigns, and finally, subscription forms to grow your list.