10 Free Email Marketing Services to Kick Start 2021 and Save Money

If you’ve just started a new business or you’re looking for a different email marketing platform, taking a look at some free email marketing services will save you valuable time and money!

free email marketing services

Did you know that email marketing now has an ROI of 5400%? It’s true! And to enjoy it, you need the right tools to create and send your campaigns like a pro. Sometimes, though, your budget can cut your email marketing wings. Well, not today!

Get ready because now we’ll dive into the best free email marketing services you can find out there.


Free Email Marketing Services: Overview

If you are pressed on time and just want a quick overview of the best free email marketing solutions, here’s the short version:

Free PlanNo. Of EmailsBest FeatureRatings
MoosendUp to 1,000 subscribers
(Sign up here)
UnlimitedFree email templates,
Drag-and-drop editor
SendInBlueFree for unlimited subscribers300/DaySMS personalization features,
Page tracking
HubSpotUp to 2,000 email sends2,000/MonthPersonalization and Automation
MailerLiteUp to 1,000 subscribers12,000/MonthA/B testing options,
Embedded sign-up forms
MailchimpUp to 2,000 subscribers10,000/MonthBehavioral targeting tools,
Facebook Ads
MailJetUnlimited subscribers200/DayAPIs,
SMTP Relay,
SendPulseUp to 500 subscribers15,000/MonthResend to non-openers,
EmailOctopusUp to 2,500 subscribers10,000/MonthStatistics stored for 30 days,
Unlimited campaigns
BenchMark EmailN\A250/MonthLive engagement reports,
Drag-and-drop editor
CleverReachUp to 250 subscribers1,000/MonthReminder emails and autoresponders,

When it comes to choosing a free service, there are some basic things to consider:

  • Check the number of subscribers you can email.
  • See if daily email sending limits apply or not.
  • Take a look at the features included in the free version.

Getting a free service doesn’t mean that it’s a bad service, just limited. So, when you consider a free email marketing tool, you should always plan for the future.

Now that we got that out of the way let’s see some of the best email marketing services you can get for free!

1. Moosend

free email marketing services moosend

Free Plan: Unlimited emails/month for 1,000 subscribers (Sign up here)

Best for: eCommerce, SaaS, SMEs, Publishers, Bloggers, Agencies

Unique feature: No branding elements on your campaigns

Moosend is among the top free email marketing and marketing automation services that let you create elegant email marketing campaigns, automate your marketing efforts and boost your lead generation with online forms. With a variety of responsive email newsletter templates, the drag-n-drop email builder will allow you to become a creation pro without any technical expertise.

Apart from its free email marketing features, Moosend will also hook you up with marketing automation workflows and powerful segmentation features for free to increase your open rates and conversions. Through segmentation, you also boost your email list management and deliver more personalized content to your email subscribers.

Your free Moosend account also comes equipped with robust reporting and analytics to track your campaign performance and optimize your marketing efforts. Lastly, the free email marketing service offers integrations with popular apps to streamline your marketing efforts.

Overall, Moosend’s platform is an excellent option for new businesses that want to send unlimited email campaigns a month to up to 1,000 subscribers. You can use the tool yourself by signing up for a free account and check its features.

Best Free Email Platform Features


You can sign up for a free Moosend account and get unlimited emails for up to 1,000 campaigns. For more, Moosend has paid plans starting at $8/month and will give you access to more unique features, including the landing page builder, the SMTP server, and phone support.

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Register for free

The TL;DR Comprehensive Table

ServiceFree Plan SubscribersBest For IndustryCustomer SupportSummary
MoosendUp to 1,000
(Sign up here)
eCommerce, SaaS, SMEs, Publishers, Bloggers, AgenciesKnowledge Base,
Moosend Academy,
Email Support, Live Chat Support
A platform with a sophisticated drag-n-drop builder, short learning curve, and more than most features included in its free plan. Perfect for those searching for a cost-effective tool with robust features and elegant design.

2. SendInBlue

free email marketing tool sendinblue

Free Plan: 9,000 emails/month (300/day) for unlimited subscribers

Best for: eCommerce, Publishers, Agencies

Unique feature: SMS personalization features

SendInBlue is a free email marketing platform that started as a transactional email platform. Then, it expanded its reach into email marketing and marketing automation. The tool will give you access to a drag-n-drop builder to customize your email templates and create your newsletters.

While the email library doesn’t have a wide variety, SendInblue is great if you need mobile-responsive campaigns. Apart from its email marketing creation abilities, the email service will equip you with free SMS marketing features to engage with mobile users.

Email and SMS personalization are also available on the free plan, along with various segmentation options to manage your contact list more easily. Marketing automation is also included in the free plan. You can create workflows with the workflow editor, but you can only target up to 2,000 contacts.

Overall, SendInBlue is a great email marketing tool with SMS marketing options and a good sender score. However, you should keep in mind that your email campaigns will include the SendInblue logo.

And don’t forget, a free plan will give you all the information you need to make a data-driven decision to nail email marketing and scale your business, one brilliant email campaign at a time!

Best Free Email Platform Features

  • Mobile-friendly newsletter campaigns
  • SMS marketing personalization for targeted messages
  • Advanced segmentation options to group subscribers
  • Contact lists and details to keep your contacts organized
  • Send transactional emails and SMS sending
  • Online form builder to boost lead generation


SendInBlue’s free plan has all the necessary features you need but with a strict daily email sending limit of 300. Paid plans start at $25/month, offering A/B testing tools and more advanced features.

3. HubSpot Email Marketing

free email platform hubspot

Free Plan: 2,000 emails/month for 2,000 contacts

Best for: SMBs, SaaS, Agencies

Unique feature: Ads retargeting tools

If you want a free email marketing tool to fuel your entire marketing funnel, HubSpot email marketing is the one for you. The tool is an all-in-one growth platform that helps you grow and scale your business.

What’s interesting about HubSpot’s free email marketing software is that it comes with many other marketing tools that make your email marketing all the more powerful. HubSpot is known for its CRM and powerful marketing automation platform designed to give you insight into your audience and how your marketing efforts influence them.

Apart from the CRM, you also get beautiful newsletter signup forms to capture leads, a customizable landing page builder, social media, Facebook ads management, and more. On top of all the optimization, the free plan will give you access to analytics tools to improve your strategy.

All in all, HubSpot’s is among the best free email marketing services to increase your lead generation, manage your lists, and ensure your email deliverability.

Best Free Email Platform Features

  • Subscription forms to capture your leads
  • Contact management features
  • Facebook, Instagram, Google, and LinkedIn ads
  • Reporting and conversion analytics
  • Landing page builder to boost conversions


HubSpot’s free plan is ideal for small business owners who want all the tools to start email marketing. For more, paid plans start at $50/month, giving you form follow-up emails, email health insights, and more.

4. MailerLite

mailerlite free email marketing services

Free Plan: 12,000 emails/month for 1,000 subscribers

Best for: Creatives, Bloggers, SMBs, NPOs

Unique feature: A/B Testing features

Another unique platform in our free email marketing services list is MailerLite. The platform has a simple UI and a user-friendly drag-and-drop editor to take the hassle out of creating email campaigns even if you have limited experience.

Furthermore, what makes Mailerlite a great free option for creatives and bloggers is the rich text editor and the built-in photo editing feature to create newsletter images that represent your brand.

Apart from email marketing, the free version will give you access to email automation features, including advanced segmentation, contact tagging, and its famous A/B testing tools. Reporting and analytics are, of course, part of the free version, giving you email campaign reports and surveys.

In general, Mailerlite’s free email marketing service is simple and straightforward for beginners who want to grow their list and send their first email campaign, especially if they don’t mind the platform’s logo.

Best Free Email Platform Features

  • Unsubscribe page builder
  • Built-in photo editing to make attractive emails
  • Subscriber management to keep your lists clean
  • A/B split testing to find which elements perform better
  • Reporting and survey to track your email performance


Mailerlite is among the best free email marketing services you can get to reach your audience. The platform offers subscriber-based paid options starting at $10/month, and you get access to additional features like promotion popups and delivery by time zone.

5. Mailchimp

mailchimp free plan

Free Plan: 10,000 emails/month for 2,000 subscribers

Best for: eCommerce, Publishers

Unique feature: Behavioral targeting tools

Mailchimp is one of those free email marketing services that are too popular to miss. The platform will equip you with email newsletter templates, A/B testing, and even a built-in CRM to help out with your venture.

When it comes to creating emails, Mailchimp has a creative assistant that resizes your designs based on your brand. The feature sounds promising; however, it’s still in beta. If you rely heavily on visuals, Mailchimp also gives you access to its content studio to store photos, graphics, and more.

What’s more, Mailchimp’s behavioral tagging will help you create targeted marketing campaigns like abandoned cart emails. Website engagement is also something Mailchimp offers in the free plan, allowing you to monitor site views.

Overall, Mailchimp’s free platform can benefit your first email marketing endeavors. Nevertheless, like some of the other free Mailchimp alternatives in this list, you can’t get rid of the branded footer.

Free Email Platform Features

  • List management tools to keep your contacts organized
  • Behavioral targeting for more relevant email content
  • Basic email newsletter templates to get started
  • Integrations with popular apps including Gmail
  • Single-step automation


The platform’s free plan will give you access to some great features to get started. For more, Mailchimp’s pricing starts at $9.99, offering social post scheduling and retargeting ads.

6. MailJet

mailjet email marketing service

Free Plan: 6,000 emails/month (200/day) for unlimited subscribers

Best for: SMEs, eCommerce, Enterprises

Unique feature: SMTP relay service

MailJet is a platform that started as a transactional email service. Later, it evolved into an email marketing platform with advanced email marketing tools, APIs, and Webhooks. MailJet is one of the free email marketing services that can provide solutions through a pay as you grow plan. Which can be pretty beneficial if you’re low on budget.

The email service’s drag-n-drop email builder is easy-to-use, while the basic segmentation features will help you create more personalized email campaigns for your target audience. Furthermore, MailJet lets you collaborate on emails with your teammates, allowing you to update numerous elements simultaneously.

Now, as far as customer support is concerned, this free email marketing tool doesn’t offer online customer support for their free plan. Despite the lack of an online support team, MailJet’s free version makes newsletter design easier, offering you basic automation tools to get started.

Best Free Email Platform Features

  • Store unlimited contacts details
  • Email campaign co-creation
  • Reporting and advanced email stats
  • SMTP relay service


MailJet’s free plan might be a bit limited compared to the other free email marketing services. For extra features and online customer support, the platform offers three tiers starting at $9.65/month.

7. SendPulse

sendpulse free email plan

Free Plan: 15,000 email/month for 500 subscribers

Best for: eCommerce, SMEs

Unique feature: Resend to non-openers

If you want to go multi-channel fast and easy and have all the tools for that (mostly) available, then you’re looking at the right free email marketing tools, as you can get more than just… Well, email marketing tools.

SendPulse offers options for SMS marketing, Viber marketing, transactional emails, and so on. But, is everything you may need to be included in this free email marketing tool? Well, its features are pretty versatile and useful for a variety of industries, giving you the ability to create beautiful campaigns using Sendpulse’s responsive email templates and email automation features.

The free email service lets you personalize your campaigns, and A/B test them to create, let’s say, more targeted welcome emails or re-engagement campaigns. What’s more, Sendpulse’s unique features allow you to target your non-openers and boost your open rates.

Best Free Email Platform Features

  • A/B Testing features to optimize your content
  • Integrations with eCommerce platforms like Shopify and Woocommerce
  • Segmentation and personalization
  • HTML editor


Sendpulse’s free plan will give you a decent number of email sends per month but to a small number of subscribers. To send more, you need a paid plan, starting at about $8/month.

8. EmailOctopus

email octapus email marketing software

Free Plan: 10,000 emails/month for 2,500 subscribers

Best for: SMEs, eCommerce, NPOs

Unique feature: Statistics stored for 30 days

What started as a feature of Amazon’s SES service, EmailOctopus, has proven to be one of the best free email marketing services with the easiest-to-use email builder and clean UI. While EmailOctopus doesn’t have many features, it’s pretty nice for an email marketing tool that just started as an independent service.

Email list management is also pretty easy to grasp, allowing you to add fields, import, and export your lists in a breeze. The free version will equip you with the necessary segmentation and personalization features to send better email content that speaks to your audience.

Overall, EmailOctopus has some great tools that are ideal for beginners who need basic customer support and don’t mind the branding.

Best Free Email Platform Features

  • Statistics stored for 30 days
  • Drag-n-drop email editor
  • Basic customer support
  • Email list management


Simplicity is the best thing you get from EmailOctopus’ free plan. To get free control of your email design and priority support, you’ll need to upgrade to a paid plan starting at $20/month.

9. Benchmark Email

email marketing free software benchmark

Free Plan: 250 emails/month for unlimited contacts*

Best for: SMBs, Bloggers, Agencies

Unique feature: Live engagement reports

Benchmark is an SMB-loving program and a worthy free Constant Contact alternative. It is one of those free email marketing services with a strong presence in more than fifteen countries.

This tool is straightforward. Super-simple, one would argue. But simple doesn’t mean bad, and indeed, Benchmark’s free email marketing tool is one of the best-known out there. The easy-to-use email editor will save you valuable time, and the responsive templates will also display nicely.

Apart from email marketing, Benchmark Email will give you access to simple lead generation, basic reporting, and a lite version of its marketing automation features to get you started. Overall, Benchmark Email is an excellent free email marketing option to learn the ropes and create your first email drip campaigns.

Best Free Email Platform Features

  • Basic drip campaigns
  • Signup forms
  • Email delivery management tools
  • Polls and surveys


A great free service to get you started but a bit limited. For more advanced features, Benchmark Email offers two paid options starting at $15/month.

10. CleverReach

cleverreach email marketing services

Free Plan: 1,000 emails/month for 250 subscribers

Best for: B2B, SMBs, eCommerce

Unique feature: Reminder emails and autoresponders

CleverReach is among those free email marketing services that started as something else. In this case, the tool is a technology service provider for email marketing that has come to be one of the free email marketing tools to talk about.

But is CleverReach as clever as it claims to be when it comes to its free email tools? Well, CleverReach earns points for its clean and straightforward UI and short learning curve. While the drag-n-drop builder is fairy easy-to-use, there’s still some room for improvement.

The free tool also allows you to connect your CMS, CRM, and shop systems via the CleverReach Plugins. Among others, you can benefit from the service’s reminder emails to give your webinars and other reminder-needing events a boost.

Best Free Email Platform Features

  • Plugins such as Shopware, WordPress, and Salesforce
  • View unsubscribes from contact list
  • Import HTML campaign
  • Automated reminder emails


CleverReach’s free plan is great for beginners who don’t need many features. Paid plans start at about $17.50, giving you access to autoresponders, removing ads, and lifting your email marketing automation limitations.

Email Marketing Services: Free Trial

If you’ve felt like I didn’t include other more popular email marketing services like Constant Contact, ActiveCampaign, and ConvertKit, you’re right. The reason is that they offer no free email marketing services.

However, there is a free trial period, which you can access and test all of the features to make sure that you’ll get the right tool. To give you a helping hand, here are some of the most notable email marketing tools you can test for a limited time:

  • Constant Contact: Very quick onboarding and perhaps the oldest email platform.
  • Active Campaign: Promises to enhance customer experience through SMS and email.
  • ConvertKit: Especially useful for online content creators.
  • MailUp: If you’re not so much about speedy email marketing.
  • MoonMail: If you want to leverage the power of Amazon.

Free Email Marketing Services: Compared!

I know it’s a long and perhaps a little tedious process until you discover which email marketing service suits you best. However, this is why we’ve got the master table up there at the top!

To succeed, you need something that offers as much liberty as you need, without any hidden charges. So be adamant when you’re doing your research. Make sure that the one you’re going to pick out is one that will get you where you need.

Don’t forget to look at its pricing as a whole as well! You’ll want to be able to hold on to when you stop being a five-to-niner and start calling yourself a fancy businessman!

And if you’ve made up your mind and want to give Moosend a try, don’t be shy! Just sign up for a free account and see what you and our platform can do.

Hint: It’s gonna be epic!

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  • Eugen Popa says:

    No Aweber or Active Campaign….? Weird.