11 Free Email Marketing Services Compared [2023]

11 Free Email Marketing Services Compared [2023]

Published By Tea Liarokapi
August 31, 2023

If you’ve just started a new business or are looking for a different email marketing platform, checking some free email marketing services will save you valuable time and money!

Email marketing still continues to drive a huge ROI, plus there is a plethora of email marketing solutions that are free to use. Hence you can reach and engage your audience with no upfront investment!

Get ready because now we’ll dive into the best free email marketing services you can find out there.

  1. HubSpot – Best For Contact Management
  2. Omnisend – Best For eCommerce Stores
  3. Brevo (formerly Sendinblue) – Best For Email & SMS Marketing
  4. Moosend – Best For Effortless Campaign Creation
  5. MailerLite – Best For Selling Digital Products
  6. Mailchimp – Best For A/B Testing Multiple Elements
  7. Mailjet – Best For Collaboration With Teammates
  8. SendPulse – Best For Multi-Channel Marketing
  9. Email Octopus – Best For Amazon SES Users
  10. Benchmark Email – Best For Drip Campaign Creation
  11. CleverReach – Best For Simple Email Campaigns
email marketing software
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Top Free Email Marketing Services: Comparison Table

Here we have a quick but insightful overview of the best free email marketing solutions out there.

Monthly EmailsSubscriber LimitFree PlanBest Feature
HubSpot2,0001,000,000YesFree CRM
Omnisend500250YesAutomatic branding for emails and popups
Brevo (formerly Sendinblue)9,000UnlimitedYesSMS personalization features
MoosendUnlimited1,000Yes (30-day trial)Intuitive, drag-and-drop email template builder
MailerLite12,0001,000YesA/B Testing features
Mailchimp1,000500YesBehavioral targeting tools
Mailjet6,000UnlimitedYesSMTP relay service
SendPulse15,000500YesResend to non-openers
Email Octopus10,0002,500YesEasy-to-use Editor
Benchmark Email3,500500YesLive engagement reports
CleverReach1,000250YesReminder emails and autoresponders

When it comes to choosing the right free service, there are some key things to consider:

  • See if they provide you with unlimited email campaigns or not.
  • Check the number of subscribers you can email.
  • Take a look at the features included in the free version/trial.
  • Find out if they offer customer support for the free accounts.

A free service isn’t necessarily bad, just limited (regarding time or email sending). Before you decide which tool you’ll use, though, you need to think about what happens when you outgrow the free plan. 

To help you out, we’ll see some of the best email marketing services you can get for free today. Plus, what they offer if you decide to get the paid version.

1. HubSpot – Best For Contact Management

free email marketing services

Free Plan/Trial: 2,000 emails/month for 1,000,000 contacts

Best for: SMBs, SaaS, Agencies

Unique feature: Free CRM

If you want a free email marketing tool to fuel your entire marketing funnel, HubSpot is the one for you. The tool is an all-in-one growth platform that helps you grow and scale your business.

What’s interesting about HubSpot’s free email marketing software is that it comes with many other marketing tools that make your email marketing all the more powerful. HubSpot is known for its CRM and powerful marketing automation platform designed to give you insight into your audience and how your marketing efforts influence them.

Apart from the CRM, we found that you also get beautiful newsletter signup forms to capture leads, a customizable landing page builder, social media, Facebook ads management, and more. On top of all the optimization, the free plan will give you access to analytics tools to improve your strategy.

All in all, we believe HubSpot is among the best free email marketing services to increase your lead generation, manage your lists, and ensure your email deliverability, despite its quite restrictive monthly free email sending limit.

HubSpot Features

  • Forms to increase email subscriptions
  • Contact management features
  • Facebook, Instagram, Google, and LinkedIn ads
  • Reporting and conversion analytics
  • Landing page builder to boost conversions

HubSpot Pricing

HubSpot’s free plan is ideal for small business owners who want all the tools to start email marketing. For more, paid plans start at $20/month, giving you form follow-up emails, email health insights, and upgraded functionality.

Check out HubSpot

2. Omnisend – Best For Ecommerce Stores

Omnisend free email marketing solution

Free Plan/Trial: 500 emails/month for up to 250 subscribers

Best for: eCommerce

Unique feature: Automatic branding for emails and popups

Omnisend is an email & SMS marketing platform oriented towards helping eCommerce businesses sell more while building their brand and customer relationships. Upon reviewing the software we found it fairly easy to use, with drag-and-drop content blocks for both its email and signup form builders.

Pretty much everything is customizable, from big content blocks to the styling of a single letter in an email. Users can easily create on-brand emails and popups with Brand Assets, a feature that automatically imports your logo, colors and fonts from your store.

However, Omnisend’s striking feature is its automation workflows that allow you to get more sales. Using the pre-made workflows, we were able to set up abandoned cart, welcome, and post-purchase workflows that help engage customers and sell more. You can send messages via email, SMS or push notifications in your workflows.

Last but not least, the segmentation feature helps you personalize your messages even better and deliver engaging campaigns.

Omnisend Features

  • Better personalization with advanced segmentation and behavioral targeting
  • Omnichannel communication using email, SMS or push notifications
  • Signup forms, including popups, landing pages, and gamified forms to build your list
  • Useful insights from reporting and analytics to help you improve your marketing
  • Various eCommerce integrations

Omnisend Pricing

The platform has a free plan for up to 250 contacts and 500 emails/month, with free email and live chat support available. Paid plans of the service start at $16/month.

Explore Omnisend

3. Brevo (Formerly Sendinblue) – Best For Email & SMS Marketing

brevo email marketing service

Free Plan/Trial: 9,000 emails/month (300/day) for unlimited subscribers

Best for: eCommerce, Publishers, Agencies

Unique feature: SMS personalization features

Brevo is a free email marketing platform that started as a transactional email platform and expanded its reach into email marketing and marketing automation. Upon reviewing Brevo, we found that it has a great drag-and-drop builder to customize your email templates and create your newsletters.

While the template library isn’t rich, Brevo is ideal if you need mobile-responsive campaigns. Apart from its email creation abilities, the free email newsletter service equips you with SMS marketing features to engage with mobile users.

Email and SMS personalization are also available on the free plan, along with various segmentation options to manage your contact list more easily. Marketing automation is also included in the free plan. You can create workflows with the workflow editor; however, you can only target up to 2,000 contacts.

Overall, Brevo is a great email marketing tool with SMS marketing options and a good sender score. And while you’ll be able to send emails for free, your email campaigns will include the Brevo logo.

Brevo (Formerly Sendinblue) Features

  • Mobile-friendly newsletter campaigns
  • SMS marketing personalization for targeted messages
  • Advanced segmentation options to group subscribers
  • Contact lists and details to keep your contacts organized
  • Send transactional emails and SMS sending
  • Online form builder to boost lead generation

Brevo Pricing

Brevo’s free plan may have all the essential features you need but with a strict daily free email sending limit of 300. Paid plans start at $25/month, offering A/B testing tools and more advanced features.

Read our Brevo Review

4. Moosend – Best For Effortless Campaign Creation

moosend best free email marketing service

Free Plan/Trial: Unlimited emails/month for 1,000 subscribers (30-day free trial)

Best for: eCommerce, SaaS, SMEs, Publishers, Bloggers, Agencies

Unique feature: Drag-and-drop email template builder

Moosend is among the top email marketing and marketing automation services that let you create elegant email marketing campaigns, automate your marketing efforts, and boost your lead generation. With a variety of responsive email newsletter templates, which you can use on the free version, the drag-n-drop email builder will allow you to become a creation pro without any technical expertise.

Apart from the unlimited email campaigns, Moosend also lets you try its marketing automation workflows and powerful segmentation features for free to see how you can boost your open rates and conversions.

Your free Moosend account also lets you test the advanced reporting and analytics feature to track your campaign performance. On top of that, you can take the online form builder and landing page editor for a free spin to see how you can increase your subscriber count effortlessly.

Overall, Moosend’s platform is an excellent option for new businesses and marketers that want to send unlimited email campaigns for up to 1,000 subscribers. You can also check the workflow, landing page, and form builders by creating a free account.

Moosend Features

Moosend Pricing

Moosend’s platform has paid plans starting at $9/month and will give you access to all unique features, including the form and landing page builders, the SMTP server, segmentation, reporting, and more.

You can sign up for a free Moosend account and get unlimited emails for up to 1,000 contacts.

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5. MailerLite – Best For Selling Digital Products

Mailerlite free email marketing services

Free Plan/Trial: 12,000 emails/month for 1,000 subscribers

Best for: Creatives, Bloggers, SMBs, NPOs

Unique feature: A/B Testing features

Another unique platform in our free email marketing services list is MailerLite. Testing the tool we found a simple UI and a user-friendly drag-and-drop editor that eliminates the hassle of creating email campaigns, even if you have limited experience.

Furthermore, what makes MailerLite a great free option for creatives and bloggers is the rich text editor and the built-in photo editing feature to create newsletter images that represent your brand.

Apart from email marketing, the free version will give you access to email automation features, including advanced segmentation, contact tagging, and its famous A/B testing tools. Reporting and analytics are, of course, part of the free version, giving you email campaign reports and surveys.

In general, we believe MailerLite’s free email marketing service is simple and straightforward for beginners who want to grow their list and send their first email campaign, especially if they don’t mind the platform’s logo.

MailerLite Features

  • Unsubscribe page builder
  • Built-in photo editing to make attractive emails
  • Subscriber management to keep your lists clean
  • A/B split testing to find which elements perform better
  • Reporting and survey to track your email performance

MailerLite Pricing

The platform is among the best free email marketing services you can get to reach your audience. Specifically, it has an ample free email-sending limit of 12,000 emails/month. The platform also offers subscriber-based paid options starting at $10/month, and you get access to additional features like promotion popups and delivery by time zone.

Read our Mailerlite Review

6. Mailchimp – Best For A/B Testing Multiple Elements

mailchimp email marketing software

Free Plan/Trial: 1,000 emails/month for 500 subscribers

Best for: eCommerce, Publishers

Unique feature: Behavioral targeting tools

Mailchimp is one of those free email marketing services that are too popular to miss. The platform will equip you with basic email newsletter templates, A/B testing, and even a built-in CRM to help out with your venture.

When it comes to creating emails, Mailchimp has a Creative Assistant that resizes your designs based on your brand. If you rely heavily on visuals, Mailchimp also gives you access to its content studio to store photos, graphics, and more.

What’s more, Mailchimp’s behavioral tagging will help you create targeted marketing campaigns like abandoned cart emails. Website engagement is also something Mailchimp offers in the free plan, allowing you to monitor site views.

Overall, Mailchimp’s free newsletter service can benefit your first email marketing endeavors. Nevertheless, like some of the other free Mailchimp alternatives in this list, you can’t get rid of the branded footer.

Mailchimp Features

  • List management tools to keep your contacts organized
  • Behavioral targeting for more relevant email content
  • Basic email newsletter templates to get started
  • Integrations with popular apps including Gmail
  • Single-step automation

Mailchimp Pricing

The platform’s free plan will give you access to some great features to get started. For more, Mailchimp’s pricing starts at $20, offering social post scheduling and retargeting ads.

Read our Mailchimp Review

7. Mailjet – Best For Collaboration With Teammates

Mailjet email marketing service

Free Plan/Trial: 6,000 emails/month (200/day) for unlimited subscribers

Best for: SMEs, eCommerce, Enterprises

Unique feature: SMTP relay service

Mailjet is a platform that started as a transactional email service. Later, it evolved into an email marketing platform with advanced email marketing tools, APIs, and Webhooks.

The email service’s drag-n-drop email builder is easy-to-use, while the basic segmentation features will help you create more personalized email campaigns for your target audience. Furthermore, MailJet lets you collaborate on emails with your teammates, allowing you to update numerous elements simultaneously.

Now, as far as customer support is concerned, this free email marketing tool doesn’t offer online customer support for their free plan. Despite the lack of an online support team, MailJet’s free version makes newsletter design easier, offering you basic automation tools to get started.

Mailjet Features

  • Store unlimited contacts details
  • Email campaign co-creation
  • Reporting and advanced email stats
  • SMTP relay service

Mailjet Pricing

Mailjet’s free plan might be a bit limited compared to the other free email marketing services. For extra features and online customer support, the platform offers three tiers starting at $15/month.

Discover Mailjet

8. SendPulse – Best For Multi-Channel Marketing

SendPulse free email tool

Free Plan/Trial: 15,000 email/month for 500 subscribers

Best for: eCommerce, SMEs

Unique feature: Resend to non-openers

If you want to go multi-channel fast and easy and have all the tools for that (mostly) available, then you’re looking at the right free email marketing tool, as you can get more than just… well, email marketing tools.

SendPulse offers options for SMS marketing, Viber marketing, transactional emails, and so on. But is everything you may need included in this free email marketing tool? Well, its features are pretty versatile and useful for a variety of industries, giving you the ability to create beautiful campaigns using Sendpulse’s responsive email templates and email automation features.

The free email marketing tool lets you personalize your campaigns to create more targeted welcome emails, re-engagement campaigns, and more. Finally, Sendpulse’s unique features allow you to target your non-openers and boost your open rates.

SendPulse Features

  • HTML editor
  • Web push notifications
  • Segmentation and personalization
  • Integrations with eCommerce platforms like Shopify and Woocommerce

SendPulse Pricing

Sendpulse’s free plan will give you a generous number of email sends per month but to a small number of subscribers. To send more, you need a paid plan, starting at about $8,5/month.

Explore SendPulse

9. EmailOctopus – Best For Amazon SES Users

EmailOctopus free email marketing software

Free Plan/Trial: 10,000 emails/month for 2,500 subscribers

Best for: SMEs, eCommerce, NPOs

Unique feature: Easy-to-use Editor

What started as a feature of Amazon’s SES service, EmailOctopus, has proven to be one of the best free email marketing services with the easiest-to-use email builder and clean UI. While EmailOctopus doesn’t have many features, it’s among the best free email blast services out there.

Email list management is also pretty easy to grasp, allowing you to add fields, import, and export your lists in a breeze. The free version will equip you with the necessary segmentation and personalization features to send better email content that speaks to your audience.

Overall, EmailOctopus is a great tool to send emails for free, ideal for beginners who need basic customer support and don’t mind the branding.

EmailOctopus Features

  • Statistics stored for 30 days
  • Drag-n-drop email editor
  • Basic customer support
  • Email list management

EmailOctopus Pricing

Simplicity is the best thing you get from EmailOctopus’ free plan. To get free control of your email design and priority support, you’ll need to upgrade to a paid plan starting at $24/month.

Check out EmailOctopus

10. Benchmark Email – Best For Drip Campaign Creation

email marketing free software Benchmark

Free Plan/Trial: 3,500 emails/month for 500 contacts

Best for: SMBs, Bloggers, Agencies

Unique feature: Live engagement reports

Benchmark is an SMB-loving program and a worthy free Constant Contact alternative. It is one of those free email marketing services with a strong presence in more than fifteen countries.

This tool is straightforward. Super-simple, one would argue. But simple doesn’t mean bad, and indeed, Benchmark’s free email marketing tool is quite well-known out there. The intuitive and easy-to-use email editor will save you valuable time, while the responsive templates will also display nicely.

Apart from email marketing, Benchmark Email will give you access to simple lead generation, basic reporting, and a lite version of its marketing automation features to get you started. Overall, Benchmark Email is an excellent free email marketing option to learn the ropes and create your first email drip campaigns.

Benchmark Email Features

  • Basic drip campaigns and signup forms
  • Live engagement reports
  • Email delivery management tools
  • Polls and surveys

Benchmark Email Pricing

This is a great free service to get you started, but it’s a bit limited. To unlock the more advanced features of the platform, Benchmark Email offers three paid options starting at $9.99/month.

Try Benchmark Email

11. CleverReach – Best For Simple Email Campaigns

CleverReach email marketing solution

Free Plan/Trial: 1,000 emails/month for 250 subscribers

Best for: B2B, SMBs, eCommerce

Unique feature: Reminder emails and autoresponders

CleverReach is among those free email marketing services that started as something else. In this case, the tool is a technology service provider for email marketing that has come to be one of the free email marketing tools to talk about.

But is CleverReach as clever as it claims to be when it comes to its free email tools? Well, CleverReach earns points for its clean and straightforward UI and short learning curve. While the drag-and-drop builder is fairly easy to use, we believe there’s still some room for improvement.

The free tool also allows you to connect your CMS, CRM, and shop systems via the CleverReach Plugins. Among others, you can benefit from the service’s reminder emails to give your webinars and other reminder-needing events a boost.

CleverReach Features

  • Plugins such as Shopware, WordPress, and Salesforce
  • View unsubscribes from contact list
  • Import HTML campaign
  • Automated reminder emails

CleverReach Pricing

CleverReach’s free plan is great for beginners who don’t need many features. Paid plans start at about $9.5 per month, giving you access to autoresponders, removing ads, and lifting your email marketing automation limitations.

Check out CleverReach

Looking For A Free Email Marketing Service To Scale Your Business?

Selecting the email marketing service that suits you best shouldn’t be a tedious or complex process.

To succeed, you need a tool that offers liberty and adequate features, without any hidden charges. Moreover, it should be easy to master and ideally provide features that have a definite impact on the success of your campaigns, such as A/B testing.

Don’t forget to look at its pricing as a whole as well! Once you outgrow the free plan, you’ll need a trustworthy solution with tested functionality that doesn’t break the bank!

If you’ve made up your mind and want to give Moosend a try, just register for a free account and see for yourself what our platform can do.

Frequently Asked Questions (FAQ)

Here are the most frequently asked questions we’ve been getting in regards to free email marketing software.

Q1. How Can I Send Unlimited Emails for Free?

Based on the tool you select, it’s possible to send a large number of emails even with their free plan/trial. In case you want unlimited free emails for a month, Moosend is the best tool for the job.

Q2. What Features Do I Need to Get Started?

To start your email marketing efforts without compromising, you should opt for a free plan/trial that includes a rich email template library, various different personalization options, the ability to segment your audience, A/B testing for your subject lines and campaigns, and finally, subscription forms to grow your list.

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