8 Best ActiveCampaign Alternatives For Email Marketing Automation In 2021

If you’ve harnessed the power of ActiveCampaign’s features but need more, we might have the best ActiveCampaign alternatives to help you out!

activecampaign alternatives

Email marketing remains one of the most effective ways to get your brand in front of interested consumers. And let’s not forget about its amazing ROI of about 54000%!

ActiveCampaign is one of the most famous email marketing tools; however, it might not be suitable for everyone. Luckily, the market has plenty of alternatives to offer, some of them being among the best email marketing services like Moosend, Constant Contact, and Mailchimp.

So, are you ready to discover the best ActiveCampaign competitors out there?

Let’s take a closer look at them!

ActiveCampaign Alternatives: An Overview

If you are a bit impatient to discover the best solutions, here’s a comparison table with the best ActiveCampaign alternatives we’ll see today:

Free PlanPricingBest FeatureRatings
ActiveCampaign14-day trial$15/monthPowerful automation, Reporting tools
MoosendYes(Sign up here)$8/monthAdvanced marketing automation,
Pre-made recipes
HubSpotYes$50+/monthCustom reporting,
A/B Testing
ConstantContact60-day trial$20/monthEvent invitations management
MailchimpYes$10/monthMulti-step custom workflows
AWeberYes$19/monthCross-device email testing
SendinBlueYes$25/monthSMS marketing features
GetResponse30-day trial$15/monthSpam testing tools
Marketo EngageNoBased on database sizeIntelligent cross-channel nurturing

If you’re serious about marketing automation, ActiveCampaign will work for you. Nevertheless, the platform isn’t ideal for everyone, especially for email marketing newcomers. So, if you want a simpler tool with equally powerful functionalities, you should consider switching to a friendlier platform.

More specifically, an ActiveCampaign alternative is necessary if you:

  • need a more beginner-friendly email marketing automation tool
  • don’t need or want complex capabilities
  • aren’t ready to commit, as there’s no “freemium” option

If the tool is difficult to handle and you want a better or free email marketing service, here are our top alternatives to ActiveCampaign for 2020 and beyond.

1. Moosend

best activecampaign alternatives moosend

Pricing: Free-forever plan (Sign up here), paid plans start at $8/month

Best for: eCommerce, SaaS, SMEs, Publishers, Bloggers, Agencies

Unique feature: Advanced and easy-to-set-up automated workflows

Moosend is one of the youngest email marketing automation platforms, offering a free plan and a plethora of features to get you started. Apart from the marketing automation platform’s drag-and-drop builder and responsive email templates, Moosend will also equip you with sophisticated automated workflows and various pre-made recipes to save you time.

More specifically, the platform lets you segment your audience to deliver highly personalized emails that’ll amp your conversions. Moosend will also give you access to online forms to boost your lead generation and an intuitive landing page builder that’s as user-friendly as their email builder. Real-time reporting and analytics are also part of Moosend’s charm, while the plethora of integrations will help you streamline your email marketing efforts in a breeze.

Overall, Moosend is one of the best ActiveCampaign alternatives out there to equip you with sophisticated marketing automation features and more even if you sign up for the platform’s free forever plan.

Best Email Software Features


With Moosend, you can sign up for a free account and send unlimited emails per month for up to 1,000 subscribers, create forms, and automated workflows. Pricing starts at $8/month, giving you access to the landing page builder, transactional emails, and more.

ActiveCampaign vs. Moosend

BEST FEATUREAdvanced marketing automation featuresBalls-to-the-wall automation, next-level personalization, and list segmentation options
BEST FOR INDUSTRYeCommerce, SaaS, AgencieseCommerce, SaaS, Publishers, Bloggers, Agencies
PRICEStarts at $15/monthStarts at $8/month
FREE PLANNo. Only a 60-day free trial.Yes. Forever – Sign up here!
CUSTOMER SERVICEEmail, live chat, webinars, knowledge baseWebinars, video tutorials, knowledge base, phone, email, live chat, and ticket support

Register for free

2. HubSpot Email Marketing

activecampaign alternatives hubspot email marketing

Pricing: Free plan, paid plans start at $50+/month

Best for: SMEs, Agencies

Unique feature: Custom reporting tool

HubSpot manages to stand out as an ActiveCampaign alternative due to its easiness-of-use and the additional features it offers. Along with email marketing, marketers can also leverage the free CRM, live chat, online forms, landing pages, meeting scheduler, and WordPress plugin.

The software is user-friendly, letting you create beautiful marketing assets with ease. But apart from that, what makes it a good alternative is the custom reporting not available on ActiveCampaign’s platform. HubSpot also lets you create custom reports with specific metrics around things like event analyses, page performance, contacts, and more. Moreover, the email marketing software will equip you with email templates and contact management tools to support your drip campaigns and boost your email list management efforts.

Overall, Hubspot is great when you want a little more than just email campaigns and don’t need to focus solely on automation. Nevertheless, the price might not be ideal for small businesses with tight budgets.

Best Email Software Features

  • Customizable email newsletter templates
  • Drag-and-drop editor and template builder
  • A/B Testing to detect the winning variation
  • Contact management features for better list management
  • Landing page builder tool to boost lead generation


HubSpot’s free plan allows you to send 2,000 emails/month and create 30 email lists. The software offers various paid plans starting at $50+/month, giving you access to more advanced features and tools.

ActiveCampaign vs. HubSpot

BEST FEATUREAdvanced marketing automation featuresCustom reporting tool and advanced personalization
BEST FOR INDUSTRYeCommerce, SaaS, AgenciesSMEs, Agencies
PRICEStarts at $15/monthStarts at $50+/month
FREE PLANNo. Only a 60-day free trial.Yes (basic features)
CUSTOMER SERVICEEmail, live chat, webinars, knowledge basePhone, email, ticketing, knowledge base, academy courses

3. Constant Contact

alternatives to activecampaign constant contact

Pricing: 60-day free trial, paid plans start at $20/month

Best for: Event Organizers, SMEs

Unique feature: Event invitations management

Constant Contact is one of the ActiveCampaign alternatives that’s been around for a long time. The email marketing platform has earned a reputation for its event invitations management, a feature that not every platform has. But what about its marketing automation features?

Firstly, Constant Contact’s automation features are more of the basic side. Which means that they are great if you’re just learning the automation ropes. The software will give you access to autoresponders and A/B testing to help you keep in touch with your customers and discover what they like most. Moreover, this alternative to ActiveCampaign will let you promote your online events like webinars, online conferences, and more through its RSVP tool.

All in all, Constant Contact is great for small businesses and marketers looking for a simpler alternative. Nevertheless, it might be a little too basic, unlike some other great Constant Contact alternatives out there.

Best Email Software Features

  • Advanced event invitations management tool
  • Subscription forms to increase your lead generation
  • Autoresponders and contact triggers
  • Resend to non-openers feature to boost CTR
  • Email tracking to monitor your campaign
  • Integrations, including social media


Users who want to check Constant Contact’s features for free have at their disposal a 60-day trial. After that, the marketing automation software offers two paid plans starting at $20/month.

ActiveCampaign vs. Constant Contact

ActiveCampaignConstant Contact
BEST FEATUREAdvanced marketing automation featuresEvent invitations management
BEST FOR INDUSTRYeCommerce, SaaS, AgenciesEvent management agencies, event organizers, SMEs
PRICEStarts at $15/monthStarts at $20/month
FREE PLANNo. Only a 60-day free trial.No. Only 60-day free trial
CUSTOMER SERVICEEmail, live chat, webinars, knowledge basePhone, email, and ticket support

4. Mailchimp

alternatives to activecampaign mailchimp

Pricing: Limited free plan, paid plans start at $10/month

Best for: eCommerce, Publishers

Unique feature: Multi-step custom workflows

Mailchimp is the largest marketing automation platform globally and hosts many tools for crafting compelling, effective email campaigns. While it has many of the same features as ActiveCampaign, you may like Mailchimp’s user-friendly tools.

When it comes to using Mailchimp’s marketing automation software, the tool targets beginners and has ample learning resources for getting started. Behavioral tagging is one of Mailchimp’s advantages, allowing you to create more focused email campaigns for your subscribers. Furthermore, the tool offers some great sales automation features to send targeted follow-up emails. However, more complex automation based on user activity might be a little difficult to set up.

All in all, Mailchimp is a good option if you want simpler automation features and a variety of integrations to streamline your marketing efforts. However, if you are looking for usability, then you should opt for a Mailchimp alternative instead.

Best Email Software Features

  • Advanced segmentation and behavioral targeting
  • Landing pages mobile app to create on the go
  • Multi-step custom workflows
  • Cross-device email testing
  • Social media integrations and more


While Mailchimp has a free plan, it’s only for 2,000 contacts/month with limited features. Regarding the platform’s pricing, paid plans start at $10/month with the Essentials plan.

ActiveCampaign vs. Mailchimp

BEST FEATUREAdvanced marketing automation featuresMulti-step automation workflows
BEST FOR INDUSTRYeCommerce, SaaS, AgencieseCommerce, Publishers
PRICEStarts at $15/monthStarts at $10/month
FREE PLANNo. Only a 60-day free trial.Yes (limited features)
CUSTOMER SERVICEEmail, live chat, webinars, knowledge baseOnly guides for the free plan. Email, live chat, and phone for premium plans

5. AWeber

activecampaign alternative aweber

Pricing: Limited free plan, paid plans start at $19/month

Best for: Advertisers, Marketers, Online Media

Unique feature: Cross-device email testing

AWeber has been around since 1998, making it one of the oldest ActiveCampaign competitors on the market. As a result, it’s got a few distinct advantages that only really come with age. The tool also has one of the largest email template libraries available. You can choose from 700 different designs plus a stock photo library of 600 images to get started.

Moreover, AWeber offers an online form builder tool, offering templates that are easy-to-customize even if you’re not tech-savvy. AWeber is a good option for people with very small lists. If you’ve got fewer than 2,500 contacts and don’t expect to exceed that, the email marketing platform will work out to be cheaper in the long run.

Overall, AWeber will give you various email automation features and useful cross-device testing options to deliver your messages to your subscribers.

Best Email Software Features

  • Cross-device email testing tools
  • Newsletter signup forms and form templates
  • List segmentation based on specific criteria
  • Various integrations to boost productivity
  • Dedicated customer support through email


AWeber used to have a free trial that turned into a free plan for 500 subscribers but for 3,000 email sends/month. The platform’s pricing starts at $19/month for 500 subscribers, giving you more features.

ActiveCampaign vs. AWeber

BEST FEATUREAdvanced marketing automation featuresCross-device email testing tools
BEST FOR INDUSTRYeCommerce, SaaS, AgenciesAdvertisers, Marketers, Online Media
PRICEStarts at $15/monthStarts at $q9/month
FREE PLANNo. Only a 60-day free trial.Yes (very limited features)
CUSTOMER SERVICEEmail, live chat, webinars, knowledge basePhone, live chat, email support, knowledge base

6. SendinBlue

best activecampaign competitors sendinblue

Pricing: Free plan, paid plans start at $25/month

Best for: eCommerce, Publishers, Agencies

Unique feature: SMS marketing features

SendinBlue bills itself as a digital marketing toolbox that’s designed to scale with your business. Based on individual customer reviews, the email automation platform wins as an ActiveCampaign alternative due to its great customer support.

When it comes to creating your email campaigns, the tool offers a user-friendly email editor and HTML templates. Moreover, email automation is also something that SendinBlue takes very seriously. The tool allows you to segment your audience based on specific criteria like demographics to boost your email list management. Along with its email marketing capabilities, the platform also has a landing page builder, and powerful SMS marketing features to target mobile users with mobile messaging.

Overall, SendinBlue has all the necessary email automation features to help small business owners and eCommerce stores target their audiences more effectively.

Best Email Software Features

  • SMS marketing options to deliver SMS and autoresponder messages
  • Landing pages to power up your lead generation
  • A/B testing to see which elements convert better
  • Contact lists and details to keep your lists organized
  • Send transactional emails and SMS sending


SendInBlue offers a free plan to send 9,000 emails/month (300 emails/day) for unlimited subscribers. Paid plans start at $25/month, offering more advanced features.

ActiveCampaign vs. SendinBlue

BEST FEATUREAdvanced marketing automation featuresSMS autoresponder features
BEST FOR INDUSTRYeCommerce, SaaS, AgencieseCommerce, Publishers, Agencies
PRICEStarts at $15/monthStarts at $25/month
FREE PLANNo. Only a 60-day free trial.Yes (with daily sending limitations)
CUSTOMER SERVICEEmail, live chat, webinars, knowledge baseKnowledge base, ticketing, academy courses

7. GetResponse

activecampaign alternatives getresponse

Pricing: 30-day free trial, paid plans start at $15/month

Best for: Publishers, eCommerce

Unique feature: Spam testing tool

GetResponse is an ActiveCampaign alternative with an excellent email deliverability rate, meaning that emails sent from this platform almost never end up in spam. Furthermore, although ActiveCampaign lets you create integrations with webinar software, GetResponse lets you create webinars on its platform. Which can come in handy if you are a frequent event organizer.

GetResponse offers complex automation series and email tracking tools to target your audience and monitor their engagement. The email marketing solution will also equip you with a variety of user-friendly optimization tools to nail your email marketing campaigns.

Overall, GetResponse is a good ActiveCampaign alternative with great automation solutions for entrepreneurs. Nevertheless, its plans and features might be difficult for beginners since they are geared toward enterprises that need robust email marketing software.

Best Email Software Features

  • Spam email tools to avoid harming your sender score
  • A/B Testing and analytics for your landing pages
  • Autoresponder tool to help you focus on your tasks
  • Webinar creation tools


GetResponse has a 30-day free trial you can try. Pricing starts at $15/month for 1,000 subscribers with all the essential features you need to get started with email marketing.

ActiveCampaign vs. GetResponse

BEST FEATUREAdvanced marketing automation featuresSpam testing tools
BEST FOR INDUSTRYeCommerce, SaaS, AgenciesPublishers, eCommerce
PRICEStarts at $15/monthStarts at $15/month
FREE PLANNo. Only a 60-day free trial.Yes
CUSTOMER SERVICEEmail, live chat, webinars, knowledge baseLive chat, knowledge base, email support in 8 languages

8. Marketo Engage

activecampaign competitors marketo engage

Pricing: N/D – based on database size

Best for: Marketers, Entrepreneurs

Unique feature: Intelligent cross-channel nurturing

Marketo boasts some of the largest process management solutions providers as their customers, which should tell you a lot about how well they’ve nailed their own. As a marketing automation solution and alternative to ActiveCampaign, Marketo is a very flexible tool.

Adobe’s modular approach to Marketo lets you add exactly the features you need. And if that’s not enough, it’s easy to set up integrations to create a truly bespoke MarTech stack. Moreover, the combination of advanced personalization features, audience segmentation and targeting, and landing pages make it a great all-in-one alternative to capture, nurture, and target your audience.

All in all, Adobe has created a premium product for serious marketers who want to “master the art and science of digital marketing.”

Best Email Software Features

  • Daily API calls
  • Landing page builder tool
  • Campaign reporting and analytics
  • Dedicated support team


Marketo Engage doesn’t have a free plan or a trial. It has, though, a product tour you can take to see the service in action. When it comes to paid plans, the software offers four options, but you’ll need to contact the sales team for more information.

ActiveCampaign vs. Marketo Engage

ActiveCampaignMarketo Engage
BEST FEATUREAdvanced marketing automation featuresIntelligent cross-channel nurturing
BEST FOR INDUSTRYeCommerce, SaaS, AgenciesMarketers, Entrepreneurs
PRICEStarts at $15/monthN/D – based on database size
FREE PLANNo. Only a 60-day free trial.No
CUSTOMER SERVICEEmail, live chat, webinars, knowledge basePhone, web support, knowledge base, social media, community support

ActiveCampaign Alternatives: Compared!

Email marketing remains a primary vehicle for generating leads and converting clicks to customers. While ActiveCampaign may be a well-known email marketing automation platform, it’s far from the only one.

The list has something for everyone from super approachable, intuitive platforms with drag-and-drop editors to bespoke alternative solutions. So, take a look at the tools, their features, leverage the free trials, or register for a free plan to make a data-driven decision for the future!

And if you’ve already made up your mind and want to give Moosend a try, go ahead! You only need to sign up for a free account, and you’ll be ready to automate your campaigns like a pro!

Similar Posts