Best Email Template Builders For 2021

The best email template builders on the block are here!

email template builder tools

Tired of creating email newsletters that look dull? Do you feel like your email designer is letting you down?

No worries! Today, we will discover 8 handy tools to build beautiful templates that’ll step up your email marketing game.

Whether you are a seasoned email marketer with coding knowledge or a small business owner with no technical background, this article is for you!

Stay tuned because these solutions are exactly what you need!

Email Template Software: Overview

Need to grab one of the best email designing tools right now? Just check our cool comparison table and make your choice!

Free PlanPricingBest FeatureRatings
MoosendYes(Sign up here)$8/monthAdvanced drag-and-drop email editor
Constant Contact60-day trial$20/monthBranded newsletter templates
StripoYes$100/monthDynamic AMP validation
BEEYes$15/monthEmail type variety
ChamaileonYes$20/monthAdvanced image editing options
MailchimpYes$15/monthReady-to-use email campaigns
SendinblueYes$25/monthResponsive newsletter templates
ActiveCampaign14-day trial$9/monthTrack template changes

If you do a simple search, you’ll find numerous email marketing services and builders to create your newsletters. However, the ideal email builder should:

  • have a drag-and-drop editor
  • provide you with ready-made email templates
  • offer advanced newsletter elements
  • allow you to keep your templates organized

A great builder will allow you to customize your templates and help you create converting email marketing campaigns from scratch. Without further ado, let’s discover the best paid and free template editors you can use!

1. Best Free Email Template Builder – Moosend

best free email template builder moosend

Pricing: Free-forever plan (sign up here), paid plans start at $8/month

Best for: eCommerce, SMEs, SaaS, Publishers, Bloggers, Agencies

Unique feature: Advanced drag-and-drop editor and templates

Moosend is a free email template software you can use to create, send, and automate your email marketing campaigns. When it comes to template creation, the tool offers an advanced drag-and-drop editor that lets you build responsive email templates.

The email designer has an email newsletter template library with a variety of ready-made templates. The editor is also equipped with all the elements you need to create a visually-stunning email campaign that converts. And if you need a quick visual, the email designer has an image picker that integrates with Stock Photos, Google drive, social media platforms, and more.

Advanced elements are also part of the builder’s functionality, allowing you to add countdown timers, personalize your emails, and add conditional blocks to create dynamic content campaigns. When it comes to template organization, Moosend enables you to create and save your custom templates in your library. This way, you can save valuable time and keep everything organized.

Overall, Moosend’s user-friendly drag-and-drop designer will help create beautiful newsletter templates that will convert your audience even if you sign up for the free plan.

Best Template Designer Features


You can sign up for a Moosend account, which is free, forever, to send unlimited emails to 1,000 subscribers, create forms and workflows. Moosend pricing starts at $8/month, giving you access to transactional emails, landing pages, and more.

Register for free

2. Second Best Email Designer – Constant Contact

constant contact email template designer

Pricing: 60-day free trial, paid plans start at $20/month

Best for: Governments, Educational entities, Event Organizers

Unique feature: Branded template builder

Constant Contact is an email template builder that’s ideal for new email marketers who want to create an email newsletter in a few minutes. While simple, the builder has a few limitations, especially in the variety of styles it offers.

Moreover, the email designer also lets you create HTML email templates to deliver a unique user experience. However, to do that, you’ll need some coding skills. Constant Contact also sports a branded template builder that allows you to create email marketing campaigns based on your brand.

Constant Contact will also equip you with various templates you can grab and customize based on your needs. When it comes to automation, the email service provider offers autoresponders and basic automated workflows. While you can use them to target your audience with automated sequences, the tool isn’t famous for its flexibility, something that many Constant Contact alternatives like Moosend and ActiveCampaign offer.

Overall, Constant Contact’s email design software is a great tool for email marketers who want a simple and fast solution.

Best Email Design Software Features

  • Branded email templates to create branded messages
  • Powerful event invitations management options
  • A/B Testing tool to discover the most converting elements
  • Resend to non-openers automation option
  • Integrations with social media, CRM, and more


Constant Contact doesn’t offer a free plan; however, it has a 60-day trial you can use for free without a credit card. Then, the platform has two paid options starting at $20/month based on your subscribers.

3. Free Responsive Email Creator – Stripo

stripo email template creator

Pricing: Free plan, paid plans start at $100/month

Best for: SMEs, SaaS, Freelancers, Bloggers

Unique feature: Dynamic AMP validation

Stripo is a free email template builder you can use to create your next email marketing campaign. As a tool, Stripo is only a template designer, unlike Moosend and Constant Contact that let you send emails. Nevertheless, the variety of templates and the ease-of-use make it a great tool to use along with your email service provider.

The drag-and-drop editor is user-friendly, allowing you to create responsive templates that look good regardless of mobile device and screen size. Another feature that strikes out is Stripo’s personal library of custom modules. This option will let you reuse your module creations, saving you time, and simplifying template creation.

The email designer also comes with an email testing tool that lets you send test emails to check how your design looks in your inbox. Apart from that, the email designer lets you validate dynamic AMP emails to ensure a seamless user experience.

Overall, Stripo is a great tool to create beautiful email templates. To land your emails into your subscribers’ inbox, though, you’ll need an ESP.

Best Template Creator Features

  • Easy-to-use without HTML code or CSS knowledge
  • Integrations with ESPs through API like Moosend
  • Embed videos in templates and gifs
  • VML buttons for email clients like Outlook
  • SaaS applications plugin


Stripo is a free template editor that offers 100 email creations/edits per month. For more, the tool offers three paid plans starting at $100, increasing the number of templates and storage you can have.

4. Fourth Best Email Builder – BEE

bee email template builder

Pricing: Free plan, paid plans start at $15/month

Best for: SMEs, Freelancers, Marketers, Agencies

Unique feature: Variety of email types

Like Stripo, BEE is a free email template builder that allows you to create simple email templates and export them to your favorite ESP. Working with the email designer is very easy, and you can create a responsive template in minutes without having any coding skills.

Furthermore, the tool can save you valuable time as it allows you to drop images from your desktop, clone elements, and move everything around. When it comes to responsiveness, the builder constantly tests its templates to ensure that the email design won’t feel out of place.

BEE’s template library is equipped with numerous professionally-designed templates you can customize. Also, you can access the library without an account. Nevertheless, the free template options are quite limited, and you’ll need a paid plan to access the more sophisticated ones.

All in all, BEE is a great email designer you can use to create eblast templates, transactional emails, and more. However, the free plan will only give you access to the Lite version of the designer, unlike other free email newsletter software tools on our list.

Best Template Designer Features

  • Drag-and-drop email editor
  • Responsiveness tests for Outlook, Gmail, and more
  • Variety of ready-made email templates
  • Ability to send test emails to email clients
  • Integration with popular ESPs


BEE offers a free plan for a single user and access to free templates only. For more, the template software has different BEEpro paid plans for Freelancers, Teams, and Agencies at $15, $30, and $120/month, respectively.

5. HTML Template Software – Chamaileon

chamaileon html email template software

Pricing: Free plan, paid plans start at $20/month

Best for: Marketers, eCommerce, Bloggers

Unique feature: Advanced image editing options

Chamaileon earns a place on our email template builder list due to its user-friendly email designer and powerful image editing capabilities. While the tool doesn’t offer a free stock photo library, you can easily add your own email newsletter images and customize them to your liking, adding filters and more.

When it comes to templates, Chamaileon has a few beautiful email designs you can use, which are also mobile responsive. The clean interface is also perfect, letting you focus on email template creation.

Exporting your email templates might need a bit of work as the builder doesn’t offer many ESP integrations. To get the template to your email service, you can embed the HTML code in your email marketing tool or download your design as a .zip file.

Overall, Chamaileon is a great template solution to create templates for your business. Nevertheless, the free plan is a bit limited, allowing only 5 exports/month.

Best Email Designing Software Features

  • Responsive email templates
  • WYSIWYG template builder
  • Support for Apple and Android devices
  • Import HTML code and template conversion
  • Email content management tool


Chamaileon offers a free plan but for 5 email template exports per month. For more exports, you’ll need a paid plan starting at $20 with the Premium.

6. Email Newsletter Creator – Mailchimp

mailchimp newsletter creator

Pricing: Limited free plan, paid plans start at $15/month

Best for: eCommerce, Publishers, Agencies

Unique feature: Variety of ready-made email templates

Mailchimp is one of the most popular email template builders you can find. The tool has one of the biggest email template libraries with over a hundred ready-made designs.  Mailchimp has an easy-to-use email designer.

What distinguishes Mailchimp’s template builder from others is that you can’t edit your elements directly on your content block. Instead, you have to add your text through the right side menu. If you’ve used other template builders, Mailchimp’s particular content blocks might feel a little weird at first.

As an email marketing platform, Mailchimp will also give you extra features like automation to deliver your email campaign in a timely manner. While the automation options are robust, Mailchimp’s marketing automation isn’t as flexible as other Mailchimp alternatives on our list.

All in all, Mailchimp will give you numerous email templates and a user-friendly interface to create your next big campaign.

Best Email Template Designer Features

  • Variety of ready-made email templates
  • Drag-and-drop email designer
  • Online form builder to boost newsletter signups
  • Reporting and analytics to track performance
  • Design testing tool for different email clients


Mailchimp has a limited free plan for 2,000 subscribers/month. Then, pricing starts at $15/month, giving you access to custom templates and more.

7. Responsive Email Template Builder – Sendinblue

sendinblue responsive email template builder

Pricing: Limited free plan, paid plans start at $25/month

Best for: eCommerce, Publishers, Marketers

Unique feature: Variety of ready-made email templates

Sendinblue is among the free email marketing tools you can get, offering both email and SMS marketing options. When you look at its email template capabilities, the platform has a very user-friendly interface. Moreover, you can drag and drop all your elements and duplicate your blocks to save time.

If you’re a seasoned email marketer, you can easily set up your personalization if/then/else logic. However, if you’re a beginner, you might find it a tad difficult. It’s also worth mentioning that Sendinblue lets you add conditional content, which means that your subscribers will see more relevant content based on their interests.

Template-wise, the email builder has some great options you can choose and customize. While you can select from a number of them, the templates have very similar email designs.

Overall, Sendinblue is a great ESP to create your email template and deliver your email campaigns to your audience.

Best Newsletter Builder Features

  • User-friendly email editor to create your templates
  • Conditional content display
  • Responsive email templates
  • Transactional messages via email and SMS


While Sendinblue has a free plan, you can send only 300 emails/day (9,000/month), which can be a problem if you have a big list. For more email sends, you can either get a different free ESP like Moosend that, when you sign up for a free account, give you unlimited emails per month or get one of the paid plans starting at $25/month.

8. Simple Email Template Software – ActiveCampaign

activecampaign email template designer

Pricing: 14-day free trial, paid plans start at $9/month

Best for: eCommerce, SaaS, Publishers, Agencies, Influencers

Unique feature: Email template changes tracking system

ActiveCampaign is an email template builder known for its advanced event tracking options and CRM system. The email designer is very user-friendly, guiding first-time users to create their first email template.

What makes ActiveCampaign’s email editor special is the ability to see the changes made to your template by other people. This way, you can always be update-to-date with your email design. Furthermore, you can benefit from the tool’s reusable custom blocks to save time. Nevertheless, the block elements are a bit limited compared to other Active Campaign alternatives.

When it comes to templates, the email builder offers a selection of responsive templates you can quickly customize. Finally, ActiveCampaign will give you access to numerous automation features to set up automated workflows.

Overall, ActiveCampaign is a great option for those who want to create a template with a fast and user-friendly email editor.

Best Email Designer Features

  • Drag-and-drop email designer
  • Mobile-friendly email templates
  • Event tracking options
  • Built-in CRM tool


ActiveCampaign doesn’t have a free plan, but it offers a 14-day free trial you can test. After that, you can purchase a premium plan, starting at $9/month.

Time to Create!

To turn your idea into the ultimate responsive email template, you’ll need the ideal tool for the job.

When you look at email template builders, make sure that you get a user-friendly designer that gives you templates and lets you customize, design from scratch, and organize your creations.

If you still haven’t decided, why not give our Moosend a try? You can sign up for a free account now and start building your first template in a few minutes!

It’s time to nail email marketing! One responsive email template at a time!


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