9 Best Email Template Builders & Editors [2024]

9 Best Email Template Builders & Editors [2024]

Published By Marilia Dimitriou
December 6, 2023

Email marketing is undoubtedly a strong channel to reach, engage and convert your audience, hence the need to identify the best email template builders in the market.

Tired of creating email newsletters that look dull? Is your email designer letting you down, or are you spending too much time without the desired result?

Whether you are a seasoned email marketer with coding knowledge or a small business owner with no technical background, this article is for you!

Today, we will discover some handy tools to build stunning templates that’ll step up your email marketing game without necessarily breaking the bank.

email marketing software
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How We Selected The Following Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Email Template Software: Comparison Overview

Time is money, so here’s the complete comparison table with the best email designing tools. Check them out to get the gist of what will follow next.

Free Plan/TrialPricingBest FeatureRatings
StripoYes$15/monthDynamic AMP validationrating star 4 and half
MoosendYes (30-day free trial)$9/monthAdvanced drag-and-drop email editorrating star 4 and half
Constant ContactYes (60-day free trial)$12/monthBranded newsletter templatesrating star 4
HubSpotYes$20/monthAll-in-one email builder and campaign managementrating star 4 and half
BEEYes$30/monthEmail type varietyrating star 4 and half
ChamaileonYes (14-day free trial)$300/monthAdvanced image editing optionsrating star 4
MailchimpYes$20/monthReady-to-use email campaignsrating star 4 and half
Brevo (formerly Sendinblue)Yes$25/monthResponsive newsletter templatesrating star 4 and half
ActiveCampaignYes (14-day free trial)$39/monthTrack template changesrating star 4 and half

With a simple search, you’ll find numerous email marketing services and builders to create your newsletters. However, the ideal email builder should:

  • have a drag-and-drop editor
  • provide you with ready-made email templates
  • offer advanced newsletter elements
  • allow you to keep your templates organized

A great builder will allow you to customize your templates and create professional emails from scratch. So without further ado, let’s discover the best free and paid email template editors you can use!

1. Stripo – Best Free HTML Email Creator

email template builder

Pricing: Paid plans start at $15/month, free plan

Best for: SMEs, SaaS, Freelancers, Bloggers

Unique feature: Dynamic AMP validation

Stripo is a top free email template builder to create your next email marketing campaign. As a tool, Stripo is only a template designer, unlike Moosend and Constant Contact, which also let you send emails. Nevertheless, it has a vast library of templates (1389 specifically), and its ease of use makes it a great tool to use along with your email service provider.

Stripo email template library

The drag-and-drop editor is user-friendly, allowing you to create responsive templates that look good regardless of mobile device and screen size. Another feature that strikes out is Stripo’s personal library of custom modules. This option lets you reuse your module creations, saving crucial time and simplifying template creation.

The email design software also comes with an email testing tool that lets you send test emails to check how your design looks in the inbox. Apart from that, the template builder lets you validate dynamic AMP emails to ensure a seamless user experience.

TL;DR: Stripo is a highly efficient tool for creating beautiful email templates. However, since it’s a standalone template builder, you’ll also need an ESP to send your email campaigns. Alternatively, you can use a service like Moosend, which we’ll explore below.

Stripo Features

  • Easy to use without HTML code or CSS knowledge
  • Embed videos and GIFs in templates
  • Integrations with ESPs through API like Moosend
  • VML buttons for email clients like Outlook
  • SaaS applications plugin

Stripo Pricing

This tool offers a free plan that allows up to 4 exports and 5 test emails per day. There is also a free plugin version of the editor, allowing 100 email creations/edits per month. For more, the tool offers three paid plans starting at $15, and three paid plans in its plugin version starting at $100, increasing the number of templates and storage you can have.

Try Stripo

2. Moosend – Best Affordable Email Template Builder

Moosend best email template builder

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best for: eCommerce, SMEs, SaaS, Publishers, Bloggers, Agencies

Unique feature: Advanced drag-and-drop editor and rich templates

Moosend is one of the most affordable email template software for creating, sending, and automating email marketing campaigns. Regarding template creation, the tool offers an intuitive drag-and-drop editor that lets you build responsive email templates effortlessly.

Moosend template library

The email designer has an extensive email newsletter template library with 82 ready-made templates. The editor provides you with all the elements you need to create a visually stunning email campaign that converts. And if you need a quick visual, the email designer has an image picker that integrates with Stock Photos, Google Drive, social media platforms, and more.

Advanced elements are also part of the builder’s functionality, allowing you to add countdown timers, personalize your emails, and add conditional blocks to create dynamic content campaigns. More importantly, Moosend allows you to create and save your custom templates in your library. This saves valuable time and makes future campaign creation significantly easier.

TL;DR: Moosend’s user-friendly drag-and-drop designer is an excellent choice for creating converting newsletter templates at a low cost. Start converting your audience today by signing up for a free account.

Moosend Features

Moosend Pricing

Pricing starts at $9/month, giving you access not only to the template builder but also to transactional emails, marketing automation, landing pages, and more.

You can also sign up for a free Moosend account to try the platform out — no credit card is required.

Explore Moosend

3. Constant Contact – Best Email Builder For Branded Templates

Constant Contact email template designer

Pricing: Paid plans start at $12/month, 60-day free trial

Best for: Governments, Educational entities, Event Organizers

Unique feature: Branded template builder

Constant Contact is an email template builder ideal for new email marketers who want to create an email newsletter in a few minutes. In our Constant Contact review, we found that the software is simple, providing various layouts to help you format your campaign effortlessly.

What’s more, Constant Contact equips you with more than 200 newsletter templates that you can fully customize based on your needs. Unfortunately, despite the wide variety, some of the available templates aren’t modern and look outdated.

Constant Contact email template library

Moreover, the email designer lets you create responsive HTML email templates to deliver a unique user experience. However, to do that, you’ll need some coding skills. Finally, Constant Contact sports a BrandKit, a feature allowing you to create branded email marketing campaigns with ease.

Regarding automation, the email service provider offers autoresponders and basic automated workflows. While you can use them to target your audience with automated sequences, the tool isn’t famous for its flexibility, which is something that many Constant Contact alternatives like Moosend and ActiveCampaign offer.

TL;DR: Constant Contact’s email design software is a decent solution with rich features, but its templates significantly lack quality.

Constant Contact Features

  • Branded email templates to create branded messages
  • Powerful event invitations management options
  • A/B Testing tool to discover the most converting elements
  • Resend to non-openers automation option
  • Integrations with social media, CRM, and more

Constant Contact Pricing

The platform doesn’t offer a free plan; however, it has a 60-day free trial that users can leverage to explore the functionality. Then, the platform has three paid options starting at $12/month based on the number of your contacts.

Check our Constant Contact Review

4. HubSpot – All-in-One CRM Solution and Email Builder

HubSpot email templates builder software

Pricing: Paid plans start at $20/month, free tools are available

Best for: eCommerce, SaaS, small business

Unique feature: All-in-one email builder and campaign management

HubSpot is a free and easy-to-use email template builder that empowers marketers to build aesthetic and engaging email templates in minutes. The drag-and-drop feature helps you save time and resources by turning your best-performing sales, marketing, and customer support emails into ready-to-use templates to share with your team.

To help jumpstart your newsletter creation, HubSpot provides 20 templates (5 free and 15 premium) to build upon. While they are not a lot, they can definitely save you when you’re in need of a starting point.

HubSpot pre-made templates

The best part of HubSpot’s tools is access to their all-in-one CRM that stores all your customer information in one place. This means you can access your customer data from any sales, marketing, or customer support team and use them to personalize your templates and email campaigns. After each launch, simply check out your in-depth analytics dashboard to understand which campaigns and templates worked best.

TL;DR: HubSpot’s email design software and all-in-one CRM platform is great for owners and teams to manage and optimize their customer experience. However, the platform can be overwhelming for beginners.

HubSpot Features

  • Branded email template drag-and-drop builder
  • Email tracking and analytics
  • Document management and tracking
  • Call tracking
  • Sales automation management
  • Conversation artificial intelligence

HubSpot Pricing

The platform offers free email, sales, and CMS tools you can use without even providing a credit card. Regarding premium pricing, the platform has paid plans with advanced features starting at $20 per month for 1,000 subscribers.

Explore HubSpot

5. BEE – Fast and Easy Email Builder

bee email template builder

Pricing: Paid plans start at $30/month, free plan

Best for: SMEs, Freelancers, Marketers, Agencies

Unique feature: Variety of email types

Like Stripo, BEE is a free email template builder that allows you to create simple email templates and export them to your favorite ESP. Working with this email designer is very easy, and you can create a responsive template in minutes without having any coding skills.

Furthermore, the tool can save you valuable time as it allows you to drop images from your desktop, clone elements, and move everything around. When it comes to responsiveness, the builder constantly tests its templates to ensure that the email design won’t feel out of place.

BEE’s template library has 1280 professionally designed templates that you can customize to your liking. You can access the template library even without an account. And if you need an industry-specific template for your email campaigns, you can have one made for you through the Custom Design Service.

BEE email template builder library

TL;DR: BEE is a straightforward email designer for creating e-blast templates, transactional emails, and more. However, the tool has a steep price tag compared to other email newsletter software on this list.

BEE Features

  • Drag-and-drop email editor
  • Responsiveness tests for Outlook, Gmail, and more
  • Variety of ready-made email templates
  • Ability to send test emails to email clients
  • Integration with popular ESPs

BEE Pricing

BEE’s free version, BEE Free, offers up to 10 emails and pages and unlimited exports. For more functionality and unlimited emails, the template software has two paid plans starting at $30/month, which unlock features such as custom merge tags and conditional statements.

Explore BEE

6. Chamaileon – Best Collaborative Email Template Builder

chamaileon html email template software

Pricing: Paid plans start at $300/month, 14-day free trial

Best for: Marketers, eCommerce, Bloggers

Unique feature: Advanced image editing options

Chamaileon earns a place on our email template builder list due to its user-friendly email designer and powerful image editing capabilities. This email template creator offers a free stock photo library from Pexels, but you can easily add your own email newsletter images and customize them to your liking, adding filters and more.

When it comes to templates, Chamaileon has 100+ beautiful email designs you can use, which are also mobile responsive. The clean interface is also perfect, letting you focus on email template creation. What marketing teams are going to love, though, is its ability for real-time collaboration and customization of templates.

chamaileon email template library

Exporting your email templates might need a bit of work as the template builder doesn’t offer many ESP integrations. To get the template to your email service, you can embed the HTML code in your email marketing tool or download your design as a .zip file.

TL;DR: Chamaileon is a flexible email template design solution perfect for collaborative work among teams. Nevertheless, its steep price tag makes it unsuitable for businesses with small budgets.

Chamaileon Features

  • Responsive email templates
  • WYSIWYG template builder
  • Support for Apple and Android devices
  • Import custom HTML code and template conversion
  • Email content management tool

Chamaileon Pricing

While Chamaileon doesn’t offer a free plan, it has a full-featured 14-day free trial to test it out. Pricing starts at $300/month, offering cool features like real-time collaboration, an organized email asset library, and more.

Check out Chamaileon

7. Mailchimp – Best Flexible Email Newsletter Creator

mailchimp newsletter creator

Pricing: Paid plans start at $20/month, limited free plan

Best for: eCommerce, Publishers, Agencies

Unique feature: Variety of ready-made email templates

Mailchimp is one of the most popular email template builders you can find, sporting an easy-to-use email designer. The tool has one of the biggest email template libraries with more than 100 ready-made designs. The downside is that free plan users only get the basic templates.

email newsletter template library from mailchimp

Mailchimp’s new email template builder allows you to edit your elements directly on your content block. So if you’ve used other template builders, Mailchimp’s content blocks will feel just fine. Furthermore, the tool’s Content Studio will be of particular help in editing and managing your images and files.

As an email marketing platform, Mailchimp will also give you extra features like automation to deliver your email campaign in a timely manner. While the automation options are robust, Mailchimp’s marketing automation isn’t as flexible as other Mailchimp alternatives on our list.

TL;DR: Mailchimp will give you numerous email templates and a user-friendly interface to create your next big campaign. However, free plan users are heavily limited in functionality.

Mailchimp Features

  • Variety of ready-made email templates
  • Drag-and-drop email builder
  • Online form builder to boost newsletter signups
  • Reporting and analytics to track performance
  • Design testing tool for different email clients

Mailchimp Pricing

The platform has a very limited free plan for 500 subscribers. Then, pricing starts at $20/month for 500 subscribers, giving you access to custom templates and more.

Read our Mailchimp Review

8. Brevo (Formerly Sendinblue) – Responsive Email Template Builder

brevo email template software

Pricing: Paid plans start at $25/month, limited free plan

Best for: eCommerce, Publishers, Marketers

Unique feature: Variety of ready-made email templates

Brevo is among the free email marketing tools, offering both email and SMS marketing options. When you look at its email template creation capabilities, the platform has a very user-friendly interface. Moreover, you can drag and drop all your elements and duplicate your blocks to save time.

If you’re a seasoned email marketer, you can easily set up your personalization if/then/else logic. However, if you’re a beginner, you might find it a tad difficult. It’s also worth mentioning that Brevo lets you add conditional content, which means that your subscribers will see more relevant content based on their interests.

Template-wise, the email builder has 47 great designs to work with and customize. Plus, all of them are responsive. But while they look good, these templates have very similar email designs.

TL;DR: Brevo is a great ESP to create email templates and deliver email campaigns to your audience, with the added functionality of SMS marketing.

Brevo (Formerly Sendinblue) Features

  • User-friendly email editor to create your templates
  • Conditional content display
  • Responsive email templates
  • Transactional messages via email and SMS

Brevo Pricing

While Brevo has a free plan, you can send only 300 emails/day (9,000/month), which is a problem for big lists. Alternatively, Brevo’s paid plans start at $25/month. You can also check this comprehensive review by EmailVendorSelection.

Read our Brevo Review

9. ActiveCampaign – Simple Email Template Builder

activecampaign email template editor

Pricing: Paid plans start at $29/month, 14-day free trial

Best for: eCommerce, SaaS, Publishers, Agencies, Influencers

Unique feature: Email template changes tracking system

ActiveCampaign is among the best email template builders, known for its advanced event tracking options and CRM system. The template creator is very user-friendly, guiding first-time users on how to build their first email template.

What makes ActiveCampaign’s email editor special is the ability to see the changes made to your template by other people. This way, you can always be up-to-date with your email design. Furthermore, you can benefit from the tool’s reusable custom blocks to save time. Nevertheless, the block elements are a bit limited compared to other ActiveCampaign alternatives.

activecampaign email template library

When it comes to templates, the email builder offers a selection of 258 responsive templates you can quickly customize. Finally, ActiveCampaign will give you access to numerous automation features to set up automated workflows.

TL;DR: ActiveCampaign is a solid option for those who want to create a template with a fast and user-friendly email editor. However, the software is vast and may overwhelm first-time users.

ActiveCampaign Features

  • Drag-and-drop email designer
  • Mobile-friendly email templates
  • Event tracking options
  • Built-in CRM tool

ActiveCampaign Pricing

This email template builder doesn’t have a free plan, but it offers a 14-day free trial. After that, you can purchase one of the premium plans, starting at $29/month with the Lite plan.

Explore ActiveCampaign

Selecting The Best Email Template Builder For Your Needs

To turn your idea into the ultimate responsive email template, you’ll need the ideal tool for the job.

When you look at email template builders, make sure that you get a user-friendly designer that gives you plenty of templates and lets you customize, design from scratch, and organize your creations.

If you still haven’t decided, why not give our Moosend a try? You can sign up for an account now and start building your first template in a few minutes!

It’s time to nail email marketing! One responsive email template at a time!

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