Best Email Template Builders For 2021 [Free and Paid]
Email marketing is undoubtedly a strong channel to reach, engage and convert your audience, hence the need to identify the best email template builders in the market.
Tired of creating email newsletters that look dull? Is your email designer letting you down or you spend too much time without the desired result?
Whether you are a seasoned email marketer with coding knowledge or a small business owner with no technical background, this article is for you!
Today, we will discover 8 handy tools to build stunning templates that’ll step up your email marketing game, without necessarily breaking the bank.
Email Template Software: Comparison Overview
Time is money, so here’s the complete comparison table with the best email designing tools right now. Check them out to get the gist of what’s going to follow next.
|Free Plan||Pricing||Best Feature||Ratings|
|Moosend||Yes(Sign up here)||$8/month||Advanced drag-and-drop email editor|
|Constant Contact||No (60-day free trial)||$20/month||Branded newsletter templates|
|Stripo||Yes||$12.50/month||Dynamic AMP validation|
|BEE||Yes||$15/month||Email type variety|
|Chamaileon||No (14-day free trial)||$150/month||Advanced image editing options|
|Mailchimp||Yes||$15/month||Ready-to-use email campaigns|
|Sendinblue||Yes||$25/month||Responsive newsletter templates|
|ActiveCampaign||No (14-day free trial)||$15/month||Track template changes|
With a simple search, you’ll find numerous email marketing services and builders to create your newsletters. However, the ideal email builder should:
- have a drag-and-drop editor
- provide you with ready-made email templates
- offer advanced newsletter elements
- allow you to keep your templates organized
A great builder will allow you to fully customize your templates and create professional emails from scratch. So without further ado, let’s discover the best free and paid template editors you can use!
1. Moosend – Best Free Email Template Builder
Pricing: Free-forever plan (sign up here), paid plans start at $8/month
Best for: eCommerce, SMEs, SaaS, Publishers, Bloggers, Agencies
Unique feature: Advanced drag-and-drop editor and rich templates
Moosend is a free email template software you can use to create, send, and automate your email marketing campaigns. When it comes to template creation, the tool offers an advanced drag-and-drop editor that lets you build responsive email templates effortlessly.
The email designer has an email newsletter template library with a variety of ready-made templates. The editor is also equipped with all the elements you need to create a visually stunning email campaign that converts. And if you need a quick visual, the email designer has an image picker that integrates with Stock Photos, Google drive, social media platforms, and more.
Advanced elements are also part of the builder’s functionality, allowing you to add countdown timers, personalize your emails, and add conditional blocks to create dynamic content campaigns. As for template organization, Moosend enables you to create and save your custom templates in your library. So saving valuable time and keeping everything organized is guaranteed.
Overall, Moosend’s user-friendly drag-and-drop designer will help create beautiful newsletter templates that will convert your audience even if you sign up for the free plan.
- Drag-and-drop email design software: create and manage templates
- Marketing automation: create automated workflows to target your audience
- Landing page builder: design pages that convert visitors
- Subscription forms: capture your leads with newsletter signup forms
- Email list segmentation: manage your lists and deliver better content
- Reporting and analytics: track important email marketing metrics
- Integrations: streamline your operations and boost your efficiency
You can sign up for a free Moosend account to send unlimited emails to 1,000 subscribers, create forms and workflows. Moosend’s pricing starts at $8/month, giving you access to transactional emails, landing pages, and more.
2. Constant Contact – Second Best Email Designer
Pricing: 60-day free trial, paid plans start at $20/month
Best for: Governments, Educational entities, Event Organizers
Unique feature: Branded template builder
Constant Contact is an email template builder that’s ideal for new email marketers who want to create an email newsletter in a few minutes. While simple, the builder has a few limitations, especially in the variety of styles it offers.
Moreover, the email designer also lets you create HTML email templates to deliver a unique user experience. However, to do that, you’ll need some coding skills. Constant Contact also sports a branded template builder that allows you to create email marketing campaigns based on your brand.
Constant Contact will also equip you with various templates you can grab and customize based on your needs. When it comes to automation, the email service provider offers autoresponders and basic automated workflows. While you can use them to target your audience with automated sequences, the tool isn’t famous for its flexibility, which is something that many Constant Contact alternatives like Moosend and ActiveCampaign offer.
Overall, Constant Contact’s email design software is a great tool for email marketers who want a simple and fast solution.
Constant Contact Features
- Branded email templates to create branded messages
- Powerful event invitations management options
- A/B Testing tool to discover the most converting elements
- Resend to non-openers automation option
- Integrations with social media, CRM, and more
Constant Contact Pricing
Constant Contact doesn’t offer a free plan; however, it has a 60-day trial you can use for free without a credit card. Then, the platform has two paid options starting at $20/month based on your subscribers.
3. Stripo – Free Responsive Email Creator
Pricing: Free plan, paid plans start at $12.50/month
Best for: SMEs, SaaS, Freelancers, Bloggers
Unique feature: Dynamic AMP validation
Stripo is a free email template builder you can use to create your next email marketing campaign. As a tool, Stripo is only a template designer, unlike Moosend and Constant Contact that also let you send emails. Nevertheless, the variety of templates and the ease of use make it a great tool to use along with your email service provider.
The drag-and-drop editor is user-friendly, allowing you to create responsive templates that look good regardless of mobile device and screen size. Another feature that strikes out is Stripo’s personal library of custom modules. This option will let you reuse your module creations, saving you time, and simplifying template creation.
The email designer also comes with an email testing tool that lets you send test emails to check how your design looks in your inbox. Apart from that, the email designer lets you validate dynamic AMP emails to ensure a seamless user experience.
Overall, Stripo is a great tool to create beautiful email templates. To land your emails into your subscribers’ inbox, though, you’ll need an ESP.
- Easy-to-use without HTML code or CSS knowledge
- Integrations with ESPs through API like Moosend
- Embed videos in templates and gifs
- VML buttons for email clients like Outlook
- SaaS applications plugin
Stripo has both a free plan and a free plugin version of the editor allowing 100 email creations/edits per month. For more, the tool offers two paid plans starting at $12.50, and three paid plans in its plugin version starting at $100, increasing the number of templates and storage you can have.
4. BEE – Fast and Easy Email Builder
Pricing: Free plan, paid plans start at $15/month
Best for: SMEs, Freelancers, Marketers, Agencies
Unique feature: Variety of email types
Like Stripo, BEE is a free email template builder that allows you to create simple email templates and export them to your favorite ESP. Working with the email designer is very easy, and you can create a responsive template in minutes without having any coding skills.
Furthermore, the tool can save you valuable time as it allows you to drop images from your desktop, clone elements, and move everything around. When it comes to responsiveness, the builder constantly tests its templates to ensure that the email design won’t feel out of place.
BEE’s template library is equipped with numerous professionally designed templates you can customize. Also, you can access the library without an account. Nevertheless, the free template options are quite limited, and you’ll need a paid plan to access the more sophisticated ones.
All in all, BEE is a great email designer you can use to create e-blast templates, transactional emails, and more. However, the free plan will only give you access to the Lite version of the designer, unlike other free email newsletter software tools on our list.
- Drag-and-drop email editor
- Responsiveness tests for Outlook, Gmail, and more
- Variety of ready-made email templates
- Ability to send test emails to email clients
- Integration with popular ESPs
BEE’s free version, BEE Free, offers a lite email builder for a single user and access to free templates only. For more, the template software has different BEE Pro paid plans for Freelancers, Teams, and Agencies at $15, $30, and $120/month respectively, which unlock features such as custom merge tags and collaboration with external people.
5. Chamaileon – Best Collaborative Template Design Software
Pricing: 14-day free trial, paid plans start at $150/month
Best for: Marketers, eCommerce, Bloggers
Unique feature: Advanced image editing options
Chamaileon earns a place on our email template builder list due to its user-friendly email designer and powerful image editing capabilities. The tool offers a free stock photo library from Pexels, but you can easily add your own email newsletter images and customize them to your liking, adding filters and more.
When it comes to templates, Chamaileon has a few beautiful email designs you can use, which are also mobile responsive. The clean interface is also perfect, letting you focus on email template creation. What marketing teams are going to love, though, is its ability for real-time collaboration and customization of templates.
Exporting your email templates might need a bit of work as the builder doesn’t offer many ESP integrations. To get the template to your email service, you can embed the HTML code in your email marketing tool or download your design as a .zip file.
Overall, Chamaileon is a great template solution to create templates for your business. Nevertheless, the free plan is a bit limited, allowing only 5 exports/month.
- Responsive email templates
- WYSIWYG template builder
- Support for Apple and Android devices
- Import custom HTML code and template conversion
- Email content management tool
While Chamaileon doesn’t offer a free plan anymore, it has a full-featured, 14-day free trial to test it out. Pricing starts at $150/month offering cool features like real-time collaboration, an organized email asset library, and more.
6. Mailchimp – Flexible Email Newsletter Creator
Pricing: Limited free plan, paid plans start at $15/month
Best for: eCommerce, Publishers, Agencies
Unique feature: Variety of ready-made email templates
Mailchimp is one of the most popular email template builders you can find, sporting an easy-to-use email designer. The tool has one of the biggest email template libraries with over a hundred ready-made designs. The downside is that free plan users only get the basic templates.
Mailchimp’s new template builder allows you to edit your elements directly on your content block. So if you’ve used other template builders, Mailchimp’s content blocks will feel just fine. Furthermore, the tool’s Content Studio will be of particular help in editing and managing your images and files.
As an email marketing platform, Mailchimp will also give you extra features like automation to deliver your email campaign in a timely manner. While the automation options are robust, Mailchimp’s marketing automation isn’t as flexible as other Mailchimp alternatives on our list.
All in all, Mailchimp will give you numerous email templates and a user-friendly interface to create your next big campaign.
- Variety of ready-made email templates
- Drag-and-drop email builder
- Online form builder to boost newsletter signups
- Reporting and analytics to track performance
- Design testing tool for different email clients
Mailchimp has a limited free plan for 2,000 subscribers/month. Then, pricing starts at $15/month, giving you access to custom templates and more.
7. Sendinblue – Responsive Email Template Builder For Professionals
Pricing: Limited free plan, paid plans start at $25/month
Best for: eCommerce, Publishers, Marketers
Unique feature: Variety of ready-made email templates
Sendinblue is among the free email marketing tools you can get, offering both email and SMS marketing options. When you look at its email template capabilities, the platform has a very user-friendly interface. Moreover, you can drag and drop all your elements and duplicate your blocks to save time.
If you’re a seasoned email marketer, you can easily set up your personalization if/then/else logic. However, if you’re a beginner, you might find it a tad difficult. It’s also worth mentioning that Sendinblue lets you add conditional content, which means that your subscribers will see more relevant content based on their interests.
Template-wise, the email builder has some great options you can choose and customize. While you can select from a number of them, the templates have very similar email designs.
Overall, Sendinblue is a great ESP to create your email template and deliver your email campaigns to your audience.
- User-friendly email editor to create your templates
- Conditional content display
- Responsive email templates
- Transactional messages via email and SMS
While Sendinblue has a free plan, you can send only 300 emails/day (9,000/month), which is a problem if you have a big list. For more email sends, you can either get a different free ESP like Moosend that, when you sign up for a free account, gives you unlimited emails per month or get one of the paid plans starting at $25/month. You can also check this comprehensive Sendinblue Review by EmailVendorSelection.
8. ActiveCampaign – Simple Email Template Software
Pricing: 14-day free trial, paid plans start at $15/month
Best for: eCommerce, SaaS, Publishers, Agencies, Influencers
Unique feature: Email template changes tracking system
ActiveCampaign is an email template builder known for its advanced event tracking options and CRM system. The email designer is very user-friendly, guiding first-time users on how to create their first email template.
What makes ActiveCampaign’s email editor special is the ability to see the changes made to your template by other people. This way, you can always be update-to-date with your email design. Furthermore, you can benefit from the tool’s reusable custom blocks to save time. Nevertheless, the block elements are a bit limited compared to other Active Campaign alternatives.
When it comes to templates, the email builder offers a selection of responsive templates you can quickly customize. Finally, ActiveCampaign will give you access to numerous automation features to set up automated workflows.
Overall, ActiveCampaign is a great option for those who want to create a template with a fast and user-friendly email editor.
- Drag-and-drop email designer
- Mobile-friendly email templates
- Event tracking options
- Built-in CRM tool
ActiveCampaign doesn’t have a free plan, but it offers a 14-day free trial you can test. After that, you can purchase a premium plan, starting at $15/month.
Selecting The Best Email Template Builder For Your Needs
To turn your idea into the ultimate responsive email template, you’ll need the ideal tool for the job.
When you look at email template builders, make sure that you get a user-friendly designer that gives you plenty of templates and lets you customize, design from scratch, and organize your creations.
If you still haven’t decided, why not give our Moosend a try? You can sign up for a free account now and start building your first template in a few minutes!
It’s time to nail email marketing! One responsive email template at a time!