The Insider’s Guide To Landing Page Builders

landing page editor

So here you are, looking for tips to guide you through the vast land of the landing page builder and discovering this post.

And you know how they say that some were born with a silver spoon in their mouth.

Well, you may not be among the wealthy and privileged, but since you were lucky enough to come across this post, please allow me to conclude that you were born with a…wait for it…builder spoon in your mouth.

And excuse my messy pun (oh my god, here goes another one) but it’s true that after reading this guide you will be all set to pick the best landing page builder for your business, effortlessly and effectively.

So dig in this landing page builder guide and you can thank me later for feeding you with this precious spoon!

11 Killer Landing Page Builders

1. Moosend

moosend home page

Benefits:

Charity begins at home they say so… An all-in-one solution that helps anyone set up well-designed pages in a few minutes, Moosend provides an out-of-the-box builder for all industries.

Drag & drop functionality with emphasis on professional, stylish landing pages without any coding experience, fully mobile-optimized.

Also offers a large template library full of ideas for various marketing purposes as well as important features such as countdown timer, forms, and anti-bot protection

Pricing:

Offers three different plans, Monthly, 6 Months and Yearly, starting from $8. 

Free Trial:

No free trial included, but Landing Pages are available on all paid plans. 

2. Instapage

For Easy Conversions

landing page builder instapages

Benefits:

Create stunning landing pages from scratch without any coding experience.

With a simple drag & drop feature, you can create mobile-friendly, professional-looking landing pages in just a few minutes.

You can set up your landing pages in WordPress and fully customize anything within a block.

Also offers a MailChimp integration and a large template library full of up-to-date ideas.

Pricing:

You can choose between Core and Enterprise plan, monthly or annual. Core starts from $99 while Enterprise comes with customized prices.

Free Trial:

14 days free trial including all features from the Core plan.

3. Wishpond

For Growing Your Business Simply

landing page builder wishpond

Benefits:

With a simple UI, Wishpond offers a wide range of quality and fully – customizable templates with the help of drag & drop elements.

It allows publishing on your own domain, offers A/B testing and also enables you to give parallax effect and is an easy to navigate platform that allows you to integrate your landing page with over 300 tools.

Pricing: 

Offers three different plans, Starting Out, Everything You Need and Rapid Growth, starting from $49.

Free Trial:

You can try all of the above for 14 days.

4. Unbounce

For PPC Campaigns

landing page builder unbounce

Benefits:

Combining creativity with flexibility, Unbounce helps you rapidly create appealing and high converting landing pages.

It may not be the cheapest but sure is one of the fastest out there.

Offers a very easy drag and drop feature and integrates with just about every software in the market.

Pricing:

Three plans starting from $79.

Free Trial:

30 – day trial.

5. Lander

For Easily Creating Landing Pages That Convert

landing page builder lander

Benefits:

Lander is one of the most popular platforms amongst newbies since it makes it super easy for you to create a landing page with its simple drag & drop tool and all features accessible with just one click.

It also offers a mobile version of their landing page creator, which helps improve mobile conversion rates.

Although it doesn’t allow you to use your own domain (only subdomain), it allows A/B testing, which you can also get with the cheapest plan.

You will love the countdown timer feature that gives a sense of urgency and motivates the customer to take action faster.

Pricing:

Basic annual month starts at $16 per month while the Professional costs $83.

There is also a monthly subscription.

Free Trial:

All plans include a 14-day free trial.

6. Launchrock

For Beginners

landing page builder launchrock

Benefits:

This web-based software is ideal for newbies and users with no coding experience, while it also gives you full access to the HTML, CSS and Javascript code.  

Clutter-free and easy to navigate, Launchrock offers good control over design and styling and also has some powerful integrated analytics features.

Pricing:

Two plans. Starter: free. Professional: starting from $5 per month.

Free Trial:

Yes.

7. Ucraft

For Professional – Looking Pages At Small Cost

landing page builder ucraft

Benefits:

Offering mobile-friendly templates and a convenient dashboard with an appealing interface, Ucraft is a block-based landing page builder that helps you create an impressive landing page without coding knowledge.

Pricing:

Four plans, including one free. Prices start from $10 while in all paid plans you can have your own domain name.

Free Trial:

You can try all the plans free for 14 days.

8. OptimizePress

For The WordPress Lovers

landing page builder optimizepress

Benefits:

With an updated 2018 platform OptimizePress offers a range of powerful templates that can be almost fully customized.

Comes with more than 40 custom elements such as buttons and boxes and can also be integrated with a variety of software.

Pricing:

Offers three plans, starting from $97. All plans include unlimited landing pages.

Free Trial:

No.

9. Leadpages

For Responsive Landing Pages

landing page builder leadpages

Benefits:

One of the most powerful landing page builders for growing email lists, Leadpages offers a fantastic setup with over 150 free, mobile-friendly templates to choose from.

Also offers templates used by influencers, along with their average conversion rate.

You can design your landing page the way you want it through simple drag & drop operations and also add images, video, text boxes, etc to make your page more appealing.

Pricing: Offers three different plans, starting from $17 with the 2  – year plan. They all include own domain features while Pro and Advanced plans both offer unlimited A/B split testing.

Free Trial: 30 days free trial.

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10. Landingi

For Quick Landing Page Creation

landing page builder landigi

Benefits:

Landingi allows you to create amazing landing pages with its easy drag & drop elements and 800 free fonts.

It also offers A/B testing with no technical setup and is fully integrated with Google analytics.

Pricing:

Four plans, starting from $29. All include unlimited landing pages, unlimited custom domains, and unlimited account users.

Free Trial:

You can try any plan for free for 14 days.

11. ClickFunnels

For Funneling Traffic

landing page builder clickfunnels

Benefits: 

ClickFunnels’ goal is to help you make money online.

Sophisticated and professional-looking, this landing page builder easily integrates with any software and tool and offers a wide selection of page elements.

You can build sales funnels easily, duplicate and run A/B split testing and you have complete freedom to create a landing page just the way you want it.

Pricing:

Two plans ranging from $97 to $297.

Free Trial:

Both offer a 14 – day free trial.

Essential Landing Page Builder Features

You want your landing page to be perfect.

Although let’s take a step back before you search “how to create a landing page“.

You want it to have everything all the best landing pages have and even more. I hear you.

And so I give you the 8 must-have features your landing page builder should always offer.

1. Drag & Drop

landing page builder drag and drop editor

Typical “cakeism” case if you ask me, and probably the No.1 feature to look for in a landing page builder.

Unless of course, you prefer HTML-ing.

Because who doesn’t want to create a well designed professional landing page that generates like crazy without spending a huge amount of time and effort on it?

I can tell you from experience, no one.

Drag & drop magic allows you to fully customize your landing page by adding and moving any landing page element without the hassle of coding.

Which basically means taking elements such as text boxes, images, buttons, forms, social widgets, and other features on the screen and placing them anywhere that suits you.

I’m sure you realize how important this is, since with the help of a simple drag & drop software you can create a truly spectacular and unique landing page that has nothing to do with the premade templates everyone else is using.

And all that in the blink of an eye.

Or let’s say in less than 30 minutes. Still, not bad, eh?

2. It’s A Mobile Thing

landing page builder - mobile responsive design

This is 2019, in case you haven’t noticed.

The complex and fascinating times where everything looks like a sci-fi movie from the ’80s.

(Leave me a message if you also have fantasies of a Blade Runner life maybe a little bit too often.)

Where mobile phones lull us to sleep. And you think you can get away with a landing page that only looks good on a desktop?

You so funny!

Because, according to Zenith, “mobile phones will be used for 80% of Internet access by 2019”.

Who’s laughing now?

A mobile responsive landing page is like the trojan horse feature that will grant you entrance in every single potential customer’s mind.

You don’t expect them of course to pinch-to-zoom to read your copy or indulge in an endless scroll down to find out what you want from them.

You must offer a super pleasing landing experience, no matter the device they are using.

3. Put Your Name On It

Let me get this straight.

No one will give you their money if you, first of all, aren’t willing to invest in it.

So, assuming you already know this little fun fact, I guess you will find it rather easy to understand why a custom domain name is a must for your website and not some technical jargon!

Using your own domain adds credibility to your business because it makes it look more professional.

And it also increases awareness, since it makes it easier for your visitors to remember your name and return to your website. Which eventually will result in more customers and better sales.

In other words, choosing a landing page builder that allows you to use any domain is your one-way ticket to getting from newbie to professional.

4. No Test, No Rest

a/b test your landing pages

If you are a fortune-teller you can skip that part.

For the rest of you listen up because there is no other way around learning what your customers like and what not.

There is only A/B testing.

A landing page builder with an A/B testing feature lets you design and sent multiple different versions of your landing page, funnel the visiting percentage, measure engagement levels and ultimately see what works best and impact conversion rates.

Learn what text, images, social proof, and other elements make your customer’s heart melt and stop leaving money on the table!

5. Connect With The World

Favorite software buzzword, integration can save your company time and offer an enhanced customer experience, since it keeps everything in one place.

Integrated software combines several applications in one program, managing all aspects of your landing page faster and easier.

With an integrated landing page you can say goodbye to manually porting over your visitor’s information and welcome to identifying the prospect anywhere on your site.

If this is not a lifesaver, then what is?

6. Speed Matters

landing page speed

Did you know that according to Google 53% of visits are abandoned if a mobile site takes longer than three seconds to load?

That’s too little, right?

And the only thing you can actually do about it is trust a landing page builder that uses CDN!

Content Delivery Network aka CDN is a geographically distributed system of servers that work together to deliver Internet content faster, both in response time and load time.

This results in a boost of sales and enhanced loyalty since customers tend to return to a fast loading website.

And you know what else? Along with your visitors and sales, you also make Google happy. Because CDN helps you strengthen your SEO efforts and rank higher.

7. Get Fancy

There is probably no better way to introduce someone to parallax scrolling than to send them over to The Walking Dead website.

By drawing on its comic heritage, this site pulls you into its dark world and scores a perfect 10 on fancy effects.

the walking dead comic example

In this single – page site, visitors follow the story by scrolling with the mouse while different layers in the form of a virtual comic script unravel.  

Hands – down one of the hottest landing page design trends, parallax scrolling offers an interactive viewing experience by using several backgrounds to navigate at different speeds, creating a 3D effect as you scroll down.

Wondering why you should choose a landing page builder that offers that feature?

It offers an overall better user experience since it arouses their interest and provides a more realistic product description that results in higher sales.

Also gives you the option to put all your content on one page so that users don’t have to navigate their hearts out in your different pages.

Therefore, you have more chances of keeping them on your website!

Visually appealing and great for SEO, parallax scrolling is your ally in the fight for a landing page that stands out and converts.

8. Analytics

landing page builder with analytics integration

Happens to everyone. Some landing pages convert, some don’t.

So you always want to have some landing page best practices in mind.

Some drop out before you even present your offer while others generate leads in no time.

But why, oh why?

The best way to comprehend your customer’s behavior is to learn how your landing pages are performing.

How? With a powerful landing page software that offers analytics.

Measure your ROI, see where your visitors come from, learn what people search for and most of all reach the right customers by using a landing page builder that offers real-time analytics and tracks your data.

Success is waiting.

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And – bam! 

You got the features, you got the software, what are you waiting for?

Roll up your sleeves and build that moneymaker of yours: a landing page that converts like crazy.

Build with a profession landing page builder software.

And don’t be a Scrooge.

Share your spoon with us – oops, I meant your tips!

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  • T says:

    I’m surprised that Convertri was not mentioned in this post…