The 16 Best Online Form Builder Tools for 2021

Looking for the best online form builder that ACTUALLY converts? Look no further!

We’ve created the perfect list for you!

Online forms have multiple different uses. If you have an online business, you may want to start building your email list from scratch or get to know what your customers think about your product or brand. Marketers on the other hand use forms to convert more visitors into qualified leads and so on.

From designing beautiful forms fast to creating graphical reports and complex workflows, keep reading to learn all about the crème de la crème of online form builders.

If you’re looking for a unique form builder with the added benefit of an email marketing platform backing you up, sign up for Moosend’s free forever plan.

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What Makes a Great Online Form Builder?

The way most form builders work is pretty straightforward. However, there are some criteria that distinguish good form builders from great form builders. These are also criteria that make the whole decision-making process easier and help you choose the tool you need according to your needs.

Those criteria include:

  • User-friendliness: While all of them are drag-and-drop, some are designed having beginners in mind, while others are aimed towards pros.
  • Pricing: The cost plays a major role depending on the size of your business. Free plans may seem ideal, but sometimes they have limitations.
  • Customization: complete control over the form’s design can help you reflect your brand’s voice and cover your campaign’s needs.
  • Templates: a wide selection of templates to choose from should be a top priority when choosing an online form builder since the creation of a form is time-consuming.
  • Integrations: the ability to integrate with your favorite apps and plugins is essential not only for the present but also for the future.
  • Support: It’s a given that you will need support. So, choose a tool with customer service that is going to assist you when you find yourself “stuck.”

Best Online Form Builders

Ready to jump on the subscription form bandwagon? Keep your notepad at hand. And start counting.

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1. Moosend – Best Free Online Form Builder

Pricing: Free-forever plan (sign up here), paid plans start at $8/month

Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies

Unique feature: All-in-One marketing platform included in the free plan

Moosend all-in-one online form builder

Moosend has one of the best free online form builders out there to create unlimited subscription forms without having any technical expertise. The drag-and-drop form builder is ideal for creating professional forms to boost your list building efforts or display a call-to-action on your website.

With the free form builder, you can create a new subscription form by choosing one of the elegant form templates designed for all your needs. The sky’s the limit when it comes to the types of forms you can create:

  • modal popup – a lead generation form showing up in the middle of your page
  • inline form – a discrete popup you can embed on your page with your content
  • floating bar – a discreet slim row displayed at the top or bottom of your page
  • floating box – a popup that sticks with your visitor as they scroll up and down
  • full page form – a form that covers a visitor’s entire page

You can try all these form types yourself by signing up for a free account.

Form Builder Features

  • Drag-and-drop builder that favors simplicity
  • Advanced visibility options (cookies, countries, URLs, etc)
  • 100+ Integrations to stay in sync
  • Easily connected with automated workflows
  • GDPR Compliance
  • Notifications when someone signs up
  • Easily embeddable to your website
  • Anti-bot Protection
  • Custom fonts
  • Countdown timers

Pricing

Moosend has a free forever plan that allows you to create unlimited forms without any restrictions. Paid plans start at $8/month and you’ll also get access to the landing page builder.

Register for free

2. HubSpot Forms – Best Online Form Builder with CRM Capabilities

Hubspot form creator with CRM capabilities

Pricing: free, paid plans start at $50

Best for: small-to-mid-sized businesses

Unique feature: Integration with Hubspot services

HubSpot is a full-stack CRM platform that comes with a suite of powerful free tools to help you grow your business. HubSpot’s form builder uses an intuitive drag-and-drop interface, making it easy to collect the information you want from your visitors.

The tool allows you to create various types of forms such as standalone, embedded, and custom forms, as well as popups and drop down banners. You can create unlimited forms with up to 1000 fields for free. There is also a selection of goal-based form templates that you can then tweak as you wish, or make your own from scratch.

Once someone fills out your form, they are automatically tracked in the HubSpot free CRM, where you can set tasks, set up calls, and send personalized emails. The visual analytics dashboard helps you keep track of how your forms are performing so you can attain your goals more easily.

HubSpot’s form builder integrates with most digital tools. If you’re on WordPress, you can install the HubSpot WordPress plugin to easily add your forms to your WordPress website.

Form Builder Features

  • Goal-based templates
  • Additional landing page builder and email marketing
  • 12 different field types
  • Support forms
  • Integration with digital tools
  • All-in-one platform

Pricing

HubSpot has a free plan that allows you to create unlimited forms and collect unlimited form submissions. You also get email marketing, landing pages, a CRM, and other tools for free. To access HubSpot’s more advanced tools and automation features, paid plans start at $50/month.

3. Socital – Best Online Form Builder with Social Media CTAs

best form builder for social CTAs by Socital

Pricing: Paid plans start at about $26 (£19)

Best for: eCommerce, SMBs

Unique feature: Social media CTA buttons

Socital is a relatively new online form builder you can use to nail form creation even if you’re not familiar with such tools. In my opinion, the form builder is great for eCommerce companies and beginners who want to create a subscription form fast and easily.

When it comes to templates, Socital offers a large variety of forms to suit your form building needs. The tool is user-friendly and the editor thoroughly guides you on how to create an online form. With Socital, you can create simple and complex forms to nail your list building and achieve your goals.

When it comes to integrations, Socital integrates with a bunch of tools, including Moosend!

Form Builder Features

  • Control over the design
  • Mobile-friendly
  • 30 ready-made templates
  • Social media CTA buttons
  • GDPR compliance
  • Integration with various platforms

Pricing

Socital offers five different plans to cover your needs. Their prices differ depending on the pageviews per month. The lowest tier plan starts at about $26 (£19), offering you 10.000 pageviews/month.

4. Typeform – Best Online Form Builder for Conversational Data Collection

Typeform form builder tool

Pricing: free, paid plans start at $35

Best for: companies with a young audience

Unique feature: uniquely designed conversational forms

Typeform is a popular online form builder, perfect for brands with a young audience or informal style. The builder is visually attractive, allowing you to get the hang of form building and create lead generation and payment forms.

This online form builder offers a wide range of form templates for different industries and types of forms, such as quizzes, polls, surveys and lead generation forms. It’s also worth mentioning that if you have used other builders before, you might find yourself missing the typical drag-and-drop convenience.

While the style can be monotonous, every design can stand out thanks to the variety of backgrounds and images you can insert through the File Upload add-on. Moreover, Typeform allows you to apply calculations and use Logic Jump to add question branching, forks, or conditional questions.

Regarding the integrations, Typeform integrates with some of the most popular platforms like Slack, Hubspot, and Salesforce.

Form Builder Features

  • Wide range of form templates
  • Mobile-friendly forms
  • One question at a time format
  • Ability to insert images, video, and animated GIFs into forms
  • Simple and straightforward analytics
  • More than 500 integrations

Pricing

Typeform offers a free version of its online form builder and three paid plans: Essential, Professional, and Premium. They range from 30€ to 70€ (about $35-$85), and you can choose between a monthly or a yearly plan.

5. Optimonk – Best Online Form Builder to Beat Cart Abandonment

Optimonk best builder for cart abandonment

Pricing: free, paid plans start at $29

Best for: eCommerce, Agencies, SaaS

Unique feature: engaging gamification popups

Optimonk is probably among the best online form builders for eCommerce sites who want to collect more emails and sell more. The drag-and-drop form builder lets you create various types of popups to capture your audience.

More specifically, Optimonk has four different form types to choose from: popup, side message, nano bar, and fullscreen. From then on, you can create a subscription form effortlessly. Just choose a form template that matches your needs and customize it accordingly. You can do that either by selecting campaign goals or going through the different categories, such as Black Friday, Easter, and Valentine’s Day.

Some of the key features that I loved about Optimonk were the countdown, coupon, and radio options. You can also try their lucky wheel gamification popup. There’s also the option of creating on-site messages through HTML and Javascript if that’s your cup of tea.

Apart from the online form builder, Optimonk includes tools to track user behavior and display the appropriate popup offer. The platform integrates with all your favorite tools like Moosend, Marketo, Shopify, and Unbounce.

Form Builder Features

  • Drag-and-drop editor
  • User-friendly dashboard
  • Geo-targeting/ Retargeting
  • Personalized messages
  • User behavior tracking
  • A/B testing

Pricing

Optimonk offers five different plans. You can choose between the free form builder version offering unlimited campaigns and paid plans of up to $199 for additional pageviews and features.

6. Wufoo – Best Online Form Builder with Advanced Customizability

Wufoo online form tool with cloud storage database

Pricing: free, paid plans start at $19

Best for: non-profits, big businesses, marketers, freelancers

Unique feature: extreme customizability of forms

Wufoo is a popular choice that serves both people wanting to create forms that stand out and those in need of some quick web form design. While seemingly dated, let’s not forget that this is an online form builder aimed at businesses who seek more traditional features like payment integrations, powerful analytics tools, and a report designer to create custom reports.

Wufoo’s templates are neatly organized into categories such as lead generation, invitations, online orders, and registrations. With its huge selection of ready-made form templates, it’s hard not to find one that suits your needs.

The form builder allows extreme customization of the looks of your form, by changing the alignment, description, label placement, etc. Moreover, you get graphical reports without the need to open a spreadsheet. The tool’s automated workflows allow data to be transferred to a CRM or marketing automation system.

Finally, the online form builder allows you to sync your forms with your favorite tools, offering a bunch of integrations like CampaignMonitor, Stripe, and Squarespace.

Form Builder Features

  • Online form builder with cloud storage database
  • Advanced customization options
  • Online payments
  • Branching and Logic
  • Automated workflows
  • Security measures (256-Bit SSL Encryption, CAPTCHA integration)

Pricing

Wufoo offers four paid plans starting at $19/month. There is also a free plan with basic features available, but it’s not ideal for business purposes.

7. Convertful – Best All-in-One Online Form Builder Tool

Convertful all-in-one lead capturing tool

Pricing: free, paid plans start at $19

Best for: bloggers, eCommerce, agencies

Unique feature: variety of forms

An excellent option for bloggers, eCommerce as well as agencies, Convertful is a powerful form builder with great on-site conversion rate solutions. The builder has a simple WordPress installation, and it’s perfect for growing your business without taking too much effort.

The user-friendly interface and drag-and-drop online form builder lets you create subscription forms to boost your website and make your landing page creation easier than ever. Also, your design will perfectly match your brand’s tone due to the builder’s ability to customize your designs fully!

Fast to implement and ready to run in a few minutes, Convertful is an excellent option for both novice and advanced users who want to get new leads through their website.

This online form builder works effectively with all major eCommerce platforms and email marketing software like Hubspot, MailerLite, Moosend, and Sendinblue.

Form Builder Features

  • Great variety of forms (spin-to-win, scratch cards, quiz funnels, follow coupon boxes)
  • Option to add powerful displaying rules (display triggers, targeting, don’t show if)
  • WordPress specific targeting
  • Custom tracking system
  • GDPR compliance

Pricing

Apart from the free plan, Convertful has three paid plans starting at $19/month. Also, there’s a 14-day trial that you can use to test all the paid plans before you decide to commit.

8. Google Forms – Best Online Form Builder to Make Simple Forms for Free

Google Forms builder for simple forms

Pricing: free, paid Google Workspace plans start at $6

Best for: individuals and businesses of all sizes

Unique feature: completely free with all the features

Google Forms are exactly what you’d expect from Google. The builder offers you a quick and easy way to create and deploy subscription forms, with a smooth online form editor. The online form builder also offers a few different templates you can customize or design from scratch in a few minutes, such as customer feedback or event registration forms.

Concerning customization, you can change the color of the header, upload photo files, or change the font of the survey questions. Google Forms also like to keep it simple in the way that there are not many display customization options. Nevertheless, it does offer a range of options for the types of responses you want, such as short text, checkboxes, and drop-down menu.

Google Forms’ strength lies in its data validation and data visualization options. Furthermore, the results collected can be analyzed on the spot thanks to the charts automatically generated by the platform. You can also connect responses to a Google Sheet and share it with my team.

Overall, the form builder is perfect for customer data collection, provided that this is what you’re looking for in your builder.

Form Builder Features

  • Drag-and-drop builder
  • Easy form creation
  • Basic conditional logic
  • Response analysis with automatic summaries
  • Multi-part forms
  • Google Sheets integration

Pricing

You can use Google Forms for free, or select one of the four Google Workspace plans starting at $6 monthly.

9. Paperform – Best Online Form Builder for Forms That Look Like Landing Pages

Online form creator by Paperform

Pricing: 14-day free trial, paid plans start at $15

Best for: designers, web developers, marketers, agencies

Unique feature: easy to use form builder

Paperform is a great tool for building beautiful forms that match your brand. Things are pretty straightforward for the user here. The online form builder comes with tons of different responsive form templates for you to choose from like wedding invitation templates, dinner reservations, customer feedback, etc.

You can simply add text and images, align your content, or add questions and response fields. One of Paperform’s best features is that you can use more than 22 question types. This way, you can create different types of forms to suit your needs.

When you are done with form creation, you can choose what happens after someone submits a form; receive an email notification, display a success message, or even redirect respondents to a specific page on your website.

What’s more, you can create smart forms that interact with your visitors by using conditional logic and calculation fields. In my opinion, it’s a great choice for people looking for smart marketing tools, offering a wide range of integrations, including Moosend.

Form Builder Features

  • Simple & easy to use
  • Custom HTML & CSS for greater flexibility
  • Payments, subscriptions, and donations collection
  • Process and workflow automation
  • 2000+ integrations
  • SSL Encryption and reCAPTCHA support

Pricing

Paperform offers three different paid plans, starting at $15/month. Despite the lack of a free plan, the online form builder offers a 14-day free trial.

10. JotForm – Best Online Form Builder with The Ultimate Collection of Form Templates

Jotform form builder with huge library of templates

Pricing: free, paid plans start at $29

Best for: healthcare, education, mid-sized businesses

Unique feature: the largest selection of free form templates available online

JotForm is among the free online form builders but with certain limitations. Nevertheless, the app has become famous for its vast collection of more than 10.000 templates and its simplified form builder. Apart from using their templates, you can also create a form from scratch or import an existing form.

With JotForm, you can choose between two different layout options, an all-questions-on one-page form or a single question per page. JotForm lets you create multi-page forms to improve user experience and collect more data to set your segmentation efforts in motion. The templates and the layout options make JotForm ideal for A/B Testing to discover what form designs convert better.

The best JotForm feature, though, is its mobile-friendly forms. In fact, the platform uses mobile-first technology to make your forms look great on any device. Moreover, unlike other online form builders, Jotform allows you to collect order forms, donation forms, and e-signatures even in the free plan.

So, overall, JotForm is a fast, flexible, and user-friendly online form builder with tons of added plugins and integrations such as Salesforce, PayPal, and Insightly.

Form Builder Features

  • Mobile-friendly forms
  • Immense template library
  • PDF forms
  • Collection of payments and e-signatures in free plan
  • Multilingual surveys
  • HIPAA compliance

Pricing

Jotform has a free starter plan that caps out at five forms. The online form builder also has three paid plans starting at $19/month.

11. MailOptin – Best WordPress Plugin for High-Quality Lead Generation

MailOptin best wordpress lead generation plugin

Pricing: free lite version, paid plans start at $79/year

Best for: Internet marketers, entrepreneurs, developers, bloggers, eCommerce

Unique feature: animated effects that attract visitors’ attention

MailOptin is a WordPress form builder plugin that makes your life easier if you need to increase your newsletter signup rate. All you have to do is download and activate the plugin to start creating.

There are many different types of subscription forms to choose from, including popups, sidebars, and floating bars. What’s more, the plugin equips you with several form templates which you can customize to your liking. This means changing the image, effect, borders, colors, and even removing the plugin’s branding, which is a big plus if you ask me.

MailOptin offers a selection of great features like advanced trigger rules, robust reporting, and built-in analytics. And of course, the ability to carry out A/B testing to determine the best-performing forms of yours is another big plus!

Offering similar features as other online form builders but for a better price, MailOptin is one of the best WordPress plugins to help you grow your business without too much hassle. Regarding integrations, Mailoptin integrates with a significant number of CRM’s, WordPress solutions, and popular email marketing providers such as ActiveCampaign, MailChimp, and Moosend.

Form Builder Features

  • Intuitive & powerful form builder
  • Custom registration forms
  • A/B testing and analytics
  • Advanced trigger rules
  • CSS3 animation display effects
  • Spam protection (reCAPTCHA)

Pricing

You can download the online form plugin, Mailoptin Lite, for free and get a nice but limited selection of features, or choose to have a hosted demo and experiment with it. Alternatively, you can go for one of its three plans paid yearly, starting at $79.

12. Formstack – Best Online Form Solution for Regulated Businesses

Formstack best online form solution for regulated businesses

Pricing: 14-day free trial, paid plans start at $59

Best for: strictly regulated businesses

Unique feature: Section 508 compliant forms

Formstack is one of the best online form builders out there using conditional logic and offering a selection of helpful features to guide you within the builder. You can either create your very own form or use a template and then customize it through the drag-and-drop editor.

The form builder also comes with a ‘reorder content’ button that helps you rearrange your fields in a breeze. You will also find a great set of features, such as custom branding and advanced reports; however, most of them are only available on higher-tier plans.

Formstack is a competent tool with a great theme builder that you’ll love if branding is your priority. What won my heart was the various walkthroughs you get when you access the form editor.

This is a big plus for an online form builder because it’s extremely useful to know how to make the most of a platform and create precisely what you need without wasting your time. Last but not least, Formstack offers a wide range of integration options like Google Analytics, Paypal, and Zapier.

Form Builder Features

  • Custom online forms
  • Conditional logic
  • 100+ integrations
  • Payment collection
  • HIPAA, GDPR, and Section 508 compliant forms
  • Enterprise-ready security

Pricing

Formstack offers four different monthly and annual paid plans and prices start at $59/month. While the platform doesn’t offer a free plan, you can take advantage of the 14-day trial to test it out.

13. Optingun – Best Online Form Builder for a Frictionless Optin Process

Optingun signup forms online tool

Pricing: free, paid plans start at $9

Best for: eCommerce, B2B

Unique feature: one-click social signups

Optingun is a tool for everyone. Whether you are in eCommerce or B2B, you will find the right template for your needs. Creating effective forms is very easy with the help of the drag-and-drop online form editor. The app allows you to choose a template and place the elements of your choice where you’d like them!

What’s more, Optingun offers a variety of different forms and dynamic features such as one-click social signups, multi-frame forms, and consent collectors. What makes Optingun stand out as a great online form builder is its ability to personalize opt-in forms using your visitor’s names.

Among others, the online form builder is perfect for A/B Testing your forms and monitoring their performance. As a website-compatible app, you can also use Optingun to target visitors who are logged into social accounts and more!

The online form builder is perfect for capturing new leads and connecting them to your integrated CRMs or autoresponders to automate your operations. Of course, your favorite tools are all there since Optingun integrates with tons of different platforms, including Moosend.

Form Builder Features

  • Social signups
  • Multi Frame forms
  • Visitor targeting
  • A/B Testing and monitoring
  • Integration with major tools (autoresponders, CRM, webinars)
  • Redirect on Subscribe

Pricing

Optingun offers five different pricing plans, including a free plan. For the paid plans, prices start at $9 per month, and on the plus side, you can try out any of them for 15 days.

14. Cognito Forms – The Unlimited Forms Best Online Form Builder

Cognito Forms powerful form builder tool

Pricing: free, paid plans start at $15

Best for: beginners, businesses in need of efficient data collection

Unique feature: payments in the free plan

When it comes to using conditional logic, Cognito Forms is one of the best form builders to design advanced forms on a budget. While you can create your form from scratch, Cognito Forms also has a wide range of powerful form templates to choose from.

They are all neatly arranged into categories, including event registration forms, non-profit forms, marketing forms, education forms, and more. Then you can get to customization by adjusting their font, background colors, images, form width, and more. What’s more, you can even create custom Word, Excel, or PDF documents to keep the data you collected organized.

If you are a developer, Cognito Forms is a great tool for you since the form builder supports advanced features such as calculations, webhooks, CSS styling. Fairly customizable, the builder helps you get more responses to long forms with page breaks, progress bars, and conditional pages to simplify data collection.

Also, Cognito Forms offers calculated fields, data encryption, secure online payments, and a great set of reporting tools, making powerful forms easy and straightforward to create. This online form builder integrates with a bunch of third-party apps such as Zapier and WordPress so you can transfer your data to where it’s best for you.

Form Builder Features

  • Unlimited forms
  • Conditional logic
  • Payments integration
  • Spam prevention
  • Custom document templates
  • Document merging

Pricing

Cognito Forms offers an individual free plan with limited storage and three paid plans starting at $15/month offering more advanced features.

15. Formsite – Best Online Form Builder for Data Protection

Formsite professional forms online tool

Pricing: 14-day Pro trial, paid plans start at $24.95

Best for: advanced users, healthcare, large organizations

Unique feature: direct people to online forms through QR code

Formsite is the number one option if you’re looking for maximum security. The platform lets you secure your form data by encrypting the text in specific form fields. This way, people without permission can’t view them. You can also use encrypted fields to accept credit card information or ACH data directly.

What’s more, Formsite lets you link multiple forms together and move your users’ responses from one form to another, so they don’t have to refill them. Formsite is often used for creating simple customer feedback or contact forms. While it’s possible to create simple customer feedback and contact forms, I must say that Formsite is a platform for more tech-savvy users.

Nevertheless, Formsite will power up your form building efforts with a variety of ready-made templates to use, as well as a wide range of question types to help you.

Overall, Formsite is great when it comes to making the most of data collection and market search, and I would recommend this platform to advanced users who want to create professional forms. Regarding integrations, Formsite integrates with numerous apps such as Dropbox, Google Drive, Salesforce, and Zapier.

Form Builder Features

  • Secured forms
  • Password-protected reports
  • Custom logos
  • Data visualization options
  • Multi-page forms with logic
  • CAPTCHA spam protection

Pricing

Unfortunately, Formsite doesn’t offer a free plan. However, you get a 14-day Pro trial to test it out. Otherwise, you can choose between six paid plans, paid monthly or yearly, starting at $24.95

16. JetFormBuilder – Dynamic WordPress Form Builder

JetFormBuilder plugin

Pricing: free, paid plan starts at $39/year
Best for: eCommerce, bloggers, agencies, mid-sized businesses
Unique feature: Free dynamic WordPress form builder

JetFormBuilder is a full-cycle form builder that allows you to create both simple and feature-rich forms. You can easily build a fit-for-purpose form, be it registration, contact, subscription, appointment, booking, application, donations collection, etc. Besides, the plugin offers a ton of functionality for free. 

Build any form layout in Gutenberg and style its components with JetStyleManager; it’s also free. Choose from 18+ field blocks – they go pretty well together. JetFormBuilder implies the usage of Hidden and Calculated fields, which is excellent for creating calculation formulas. Moreover, there are conditional rules for field visibility, which means you can show/hide any field on the frontend. 

Next, you customize the post-submit actions picking one or more from the list. What would you like the form to do after submission? Redirect the user to a certain page, add a new post, send a confirmation email – anything is possible with JetFormBuilder.    

Last but not least, JetFormBuilder boasts a wide range of integrations with CRM, Email marketing tools, and Payment methods. Moosend is also on the list. 

Form Builder Features

  • A visual builder that supports drag-and-drop mode
  • User-friendly interface and a dedicated dashboard
  • 18+ form field blocks
  • Over 18 dynamic form features
  • Conditional visibility logic
  • Calculated content
  • 11 post-submit actions and custom messages
  • Multi-step forms and form progress bar
  • Payment gateways setup
  • Google reCAPTCHA support
  • AJAX load and page reload methods
  • Email marketing tools & CRM

Pricing

JetFormBuilder offers two plans – Free and Pro. The Free plan lets you build both simple and complex forms for any number of sites.

The Pro plan is a yearly package that splits into two: One project and Unlimited. The prices are $39 and $79 per year accordingly.

The Pro plan grants you access to 10+ paid add-ons, advanced updates, and support. A 30-day money-back guarantee is included.

Capture Your Business Future

So many options, so many possibilities! It’s amazing how many tools are out there to help you achieve your goals, even if you’ve never used a similar platform before.

And while all the tools listed here are great, the one you will choose depends on your particular needs and objectives.

Before making up your mind, I suggest you take advantage of the free trial all builders offer.

So, why not try Moosend’s free online form builder and create unlimited forms today?

I’m sure you’re gonna love it 🙂

Now it’s time to create the best forms out there! Go, go, go!

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