13 Best Online Form Builders | Free & Paid [2023]

Looking for the best online form builder to maximize your conversion rates? Look no further! We’ve created the perfect list for you!

Online forms have multiple different uses. If you have an online business, you may want to collect data to start building your email list from scratch or get to know what your customers think about your product or brand. At the same time, marketers use forms to convert more visitors into qualified leads.

From designing beautiful forms fast to creating graphical reports and complex workflows, keep reading to learn about online form builders’ crème de la crème.

Online Form Builders – Comparison Table

For those in a hurry, here’s a table with the most important details about each platform we’re suggesting:

Unique FeaturePricingFree PlanRating
MoosendBeginner-friendly editor$9/month30-day free trial (Sign up here)4.7/5
WPFormsProgress bar on forms$99/yearNo (full refund in the first 14 days of purchase)4.8/5
Google FormsData validation and visualization$6/monthYes4.7/5
LeadGen AppMore than 15 form varieties$49/month14-day free trial4.8/5
ConvertfulVariety of forms$19/monthYes4.9/5
PaperformEasy-to-use form builder$24/month14-day free trial4.9/5
TypeformUniquely designed conversational forms$25/monthYes4.7/5
Cognito FormsPayments in the free plan$15/monthYes4.6/5
JotformLarge selection of free form templates$29/monthYes4.6/5
Hubspot FormsIntegration with Hubspot services$50/monthYes4.5/5
FormsiteDirect people to online forms through a QR code$24.95/month14-day free trial4.5/5
WufooExtreme form customizability$19/monthYes4.4/5
ClickUpDynamic document editor$9/monthYes4.7/5

Do you want to dive into more detail? We’ve got you covered, too! Let’s learn more info about each online form builder, including features, add-ons, and functionality to help you find the right one for your business:

1. Moosend – Best Marketing Platform With Integrated Online Form Builder

Moosend online form builder

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies

Top feature: Beginner-friendly online form editor

Moosend has one of the best online form builders to create unlimited subscription forms without any technical expertise. The drag-and-drop form builder is ideal for creating professional forms to boost your list-building efforts or display a call-to-action on your website.

Moosend's new form editor

With the form builder tool, you can create a new online form by choosing one of the elegant form templates designed for all your needs. The sky’s the limit when it comes to the types of forms you can create:

  • Modal popup – a lead generation form showing up in the middle of your page
  • Inline form – a discrete popup you can embed on your page with your content
  • Floating bar – a discreet slim row displayed at the top or bottom of your page
  • Floating box – a popup that sticks with your visitor as they scroll up and down
  • Full page form – a form that covers a visitor’s entire page

Long story short, if you’re looking for an online form builder to meet your marketing goals and build personalized experiences, Moosend is the perfect tool for you.

Moosend Online Form Builder Features

  • Drag-and-drop builder that favors simplicity
  • Advanced visibility options (cookies, countries, URLs, etc.)
  • 100+ integrations to stay in sync
  • Easily connected with automated workflows
  • GDPR compliance
  • Real-time notifications
  • Anti-bot protection
  • Custom fonts
  • Mobile-responsiveness

Moosend Pricing

Moosend’s paid plans start at $9/month, and apart from unlimited forms you also get access to the email editor, marketing automation, landing page builder and the rest of the features. Sign up for an account and try out the form editor without commitment.

2. WPForms – Best Online Form Builder For Flexibility

WPForms online form builder tool

Pricing: Paid plans start at $99/year

Best for: Big and small businesses, eCommerce, Bloggers, Designers

Unique feature: Progress bar on forms

WPForms is a WordPress plugin that lets you create beautiful forms with great flexibility while offering ease of use. The software is beginner-friendly and it lets you build order forms or create surveys to collect data. It’s also quite easy to boost your conversion rates using features such as the “progress bar.”

WPForms features conditional logic that will prove useful to both big and small businesses, while users are also able to make multi-page forms to improve user experience. It goes without saying that all forms are mobile responsive, so viewers won’t have problems if using a phone or tablet.

Finally, users of the service are able to take payments through the integration with services like Stripe, Square and PayPal. However, this option is available on the more pricey plans of the software. Overall, WPForms is a great choice, if someone goes past the steep price tag.

WPForms Form Builder Features

  • Easy-to-use drag and drop builder
  • 500+ form templates
  • Payment forms
  • Form location tracking
  • Conditional logic
  • GDPR compliant forms


WPForms offers four paid plans starting at $99/year for the Basic plan of the software. While there is no free plan or trial, the company offers a full refund if you’re not satisfied with the service over the next 14 days after purchase.

3. Google Forms – Best Free Online Form Builder to Make Simple Forms

Google Forms simple creator

Pricing: Paid Google Workspace plans start at $6, Free plan

Best for: Individuals and businesses of all sizes

Unique feature: Completely free with all the features

Google Forms offers you a quick and easy way to create and deploy subscription forms with a smooth online form editor. The online form builder has a few different templates to customize or design from scratch in a few minutes, such as customer feedback or event registration forms.

Concerning customization, you can change the color of the header, upload photo files, or change the font of the survey questions. However, keep in mind that there are limited display customization options. Nevertheless, it does offer a range of options for the types of responses you want, such as short text, checkboxes, and a drop-down menu.

Google Forms’ strength lies in its data validation and data visualization options. Furthermore, the results collected can be analyzed on the spot thanks to the charts automatically generated by the platform. You can also connect responses to a Google Sheet and share it with your team.

Google Forms Features

  • Drag-and-drop builder
  • Easy form creation
  • Basic conditional logic
  • Response analysis with automatic summaries
  • Multi-part forms
  • Google Sheets integration


You can use Google Forms for free or select one of the four Google Workspace plans that start at $6 monthly.

4. LeadGen App – Best For Efficient Data Collection

LeadGen App online form builder

Pricing: Paid plan starts at $39,14-day free trial

Best for: SMBs, Agencies

Unique features More than 15 form varieties

LeadGen App is an online form builder tool that is used to generate leads. You can easily create a powerful multi-step form to capture up to five times more leads and verify as well as manage your contacts in one place.

With the LeadGen App, you can create basic or advanced multi-step forms in mere minutes! The form builder is a great solution for marketers, agencies, and those who provide lead-generation services.

LeadGen App makes it particularly easy to customize multi-step forms without having any programming knowledge. The platform’s UI is simple and user-friendly, while the form builder has some amazing features like different question types, conditional logic, hundreds of form templates, and more.

LeadGen App Features

  • Simple and user-friendly interface
  • Intuitive form builder with cool features
  • Conditional logic
  • 100+ templates to cover all the basic requirements
  • Easy customization of multi-step forms without any programming knowledge


This online form builder has 4 different premium plans starting at $49/month for up to 20 forms. There is also a free trial for 14 days that users can leverage to try out the platform.

5. Convertful – Best All-in-One Online Form Builder Tool

Convertful online form creator

Pricing: Paid plans start at $19, Free plan

Best for: Bloggers, eCommerce, Agencies

Unique feature: Variety of forms

Convertful is a powerful form builder with great on-site conversion rate solutions. The builder has a simple WordPress plugin, perfect for growing your business without too much effort.

The user-friendly interface and drag-and-drop online form builder lets you create subscription forms to boost your website and make your landing page creation easier than ever. Also, your design will perfectly match your brand’s tone due to the builder’s ability to customize your designs fully.

Fast to implement and ready to run in a few minutes, Convertful is an excellent option for both novice and advanced users who want to get new leads through their website. This online form builder works effectively with all major eCommerce platforms and email marketing software like Hubspot, Mailchimp, Moosend, and Sendinblue.

Convertful Online Form Builder Features

  • Variety of forms (spin-to-win, scratch cards, quiz funnels, follow coupon boxes)
  • Powerful displaying rules (display triggers, targeting, don’t show if)
  • WordPress-specific targeting
  • Custom tracking system
  • GDPR compliant forms


Apart from the free plan, Convertful has three paid plans starting at $19/month. Also, there’s a 14-day trial that you can use to test all the paid plans.

6. Paperform – Best Online Form Builder for Forms That Look Like Landing Pages

Paperform online form creator

Pricing: Paid plans start at $24, 14-day free trial

Best for: Designers, Web developers, Marketers, Agencies

Unique feature: Easy-to-use form builder

Paperform is a great tool for building beautiful forms that match your brand. Things are pretty straightforward for the user here. The online form builder has many responsive templates for you, like wedding invitation templates, bookings, customer feedback, etc.

You can simply add text and images, align your content, or add questions and response fields. One of Paperform’s best assets is offering more than 22 question types. This way, you can create different types of form fields to suit your needs. Then, you can choose what happens after the form submission; receive an email notification, display a success message, or even redirect respondents to a specific page on your website.

What’s more, you can create smart forms that interact with your visitors by using conditional logic and calculation fields. It’s a great choice for people looking for smart marketing tools and apps, offering a wide range of integrations, including Moosend.

Paperform Features

  • Intuitive editor
  • Custom HTML & CSS for greater flexibility
  • Online payments, subscriptions, and donations collection
  • Process and workflow automation
  • 2000+ integrations
  • SSL Encryption and reCAPTCHA support


Paperform offers three different paid plans, starting at $24/month. Despite the lack of a free plan, the online form builder offers a 14-day free trial.

7. Typeform – Best Online Form Builder for Conversational Data Collection

Typeform online form creator

Pricing: Paid plans start at about $25, Free plan

Best for: Companies with a young audience

Unique feature: Uniquely designed conversational forms

Typeform is a popular online form builder, perfect for brands with a young audience or informal style. The builder is visually attractive, allowing you to get the hang of form building and create lead generation and payment forms, among others.

This online form builder offers various templates for different industries and form types, such as quizzes, polls, surveys, and application forms. It’s also worth mentioning that if you have used other builders before, you might find yourself missing the typical drag-and-drop convenience.

While the style can be monotonous, every design can stand out thanks to the variety of backgrounds and images you can insert through the File Upload add-on. Moreover, Typeform allows you to apply calculations and use Logic Jump to add question branching, forks, or conditional questions.

Typeform Builder Features

  • Wide range of form templates
  • Mobile-friendly forms
  • One question at a time format
  • Ability to insert images, video, and animated GIFs into forms
  • Simple analytics
  • More than 500 integrations, e.g., Slack, Google Analytics


This online form creator offers a free version of its online form builder and three paid plans: Basic, Plus, and Business. They range from approximately $25 to $89, and you can choose between a monthly or a yearly plan.

8. Cognito Forms – The Best Builder With Unlimited Forms

Cognito forms platform

Pricing: Paid plans start at $15, Free plan

Best for: Beginners, Businesses needing efficient data collection

Unique feature: Payments in the free plan

Cognito Forms is one of the best form builders to design advanced forms on a budget. While you can create your form from scratch, Cognito Forms also has many powerful form templates to choose from.

They are all neatly arranged into categories, including event registration forms, order forms, contact forms, education forms, and more. What’s more, you can even create custom Word, Excel, or PDF documents to keep your collected data organized.

If you are a developer, Cognito Forms is a great tool for you since the form builder supports advanced features such as calculations, webhooks, CSS styling. Fairly customizable, the builder helps you get more responses to long forms with page breaks, progress bars, and conditional pages to simplify data collection.

Also, Cognito Forms offers calculated fields, data encryption, secure online payments, and a great set of reporting tools, making powerful forms easy to create. This online form creator integrates with a bunch of third-party apps such as Zapier and WordPress so you can transfer your data to where it’s best for you.

Cognito Form Builder Features

  • Unlimited forms
  • Conditional logic
  • Payments integration (PayPal, Stripe, etc.)
  • Spam prevention
  • Custom document templates
  • Document merging


Cognito Forms offers an individual free plan with limited storage and three paid plans starting at $15/month offering more advanced features.

9. Jotform – Online Form Builder With The Ultimate Collection of Form Templates

Jotform online form builder

Pricing: Paid plans start at $29, Free plan

Best for: Healthcare, Education, Mid-sized businesses

Unique feature: Large selection of free form templates

Jotform is among the free online form builders but with certain limitations. Nevertheless, the app has become famous for its vast collection of more than 10,000 templates and its simplified form builder. You can also create a form from scratch or import an existing form.

With Jotform, you can choose between two layout options, an all-questions-on one-page form or a single question per page. Jotform lets you create multi-page forms to improve user experience and collect more data to set your segmentation efforts in motion. The templates and the layout options make Jotform ideal for A/B Testing to discover what form designs convert better.

The best Jotform feature, though, is its mobile-friendly forms. The platform uses mobile-first technology to make your forms look great on any device. Moreover, unlike other online form builders, Jotform allows you to collect order forms, donation forms, and e-signatures.

Jotform Features

  • Mobile-friendly forms
  • Immense template library
  • PDF forms
  • Collection of payments and e-signatures in the free plan
  • Multilingual surveys
  • HIPAA compliance


Jotform has a free starter plan allowing only five forms. The online form builder has four paid plans starting at $39/month.

10. Hubspot Forms – Online Form Builder With CRM Capabilities

Hubspot online form maker

Pricing: Paid plans start at $50, Free plan

Best for: Small businesses, Mid-sized businesses

Unique feature: Integration with Hubspot services

HubSpot is a full-stack CRM platform that comes with a suite of powerful tools to help you grow your business. HubSpot’s form builder uses an intuitive drag-and-drop interface, making it easy to collect the information you want from your visitors.

The tool allows you to create various web forms, such as standalone, embedded, and custom forms, as well as popups and drop-down banners. You can create unlimited forms with up to 1000 fields for free. There is also a selection of goal-based form templates that you can tweak as you wish, or make your own from scratch.

Once someone fills out your form, they are automatically tracked in the HubSpot CRM, where you can set tasks, set up calls, and send personalized emails. The visual analytics dashboard helps you track how your forms perform to attain your goals more easily.

Finally, HubSpot’s form builder integrates with most digital tools. If you’re on WordPress, you can install the HubSpot WordPress plugin to easily add your forms to your website.

Hubspot Features

  • Goal-based templates
  • Additional landing page builder and email marketing
  • 12 different field types
  • Support forms
  • Integration with digital tools


HubSpot has a free plan that allows you to create unlimited forms and collect unlimited form submissions. You also get email marketing, landing pages, a CRM, and other tools for free. To access HubSpot’s more advanced tools and automation features, paid plans start at $50/month.

11. Formsite – Best Online Form Builder for Data Protection

Formsite online creator

Pricing: Paid plans start at $24.95, 14-day free trial

Best for: Advanced users, Healthcare, Enterprises

Unique feature: Direct people to online forms through a QR code

Formsite is the number one option if you want maximum security. The platform lets you secure your form data by encrypting the text in specific form fields. This way, people without permission can’t view them. You can also use encrypted fields to directly accept credit card information or ACH data.

What’s more, Formsite lets you link multiple forms together and move your users’ responses from one form to another, so they don’t have to refill them. Formsite is often used for creating simple customer feedback or contact forms. While it’s possible to create simple customer feedback and contact forms, Formsite is a platform for more tech-savvy users.

Nevertheless, Formsite will power up your form-building efforts with a variety of ready-made templates to use, as well as a wide range of question types to help you. Regarding integrations, Formsite integrates with numerous apps such as Dropbox, Google Drive, Salesforce, and Zapier.

Formsite Features

  • Secured forms
  • Password-protected reports
  • Custom logos
  • Data visualization options
  • Multi-page forms with logic
  • CAPTCHA spam protection


Formsite doesn’t offer a free plan, but you can get a 14-day free trial to test it out. Otherwise, you can choose from five pricing plans, starting at $24.95/month.

12. Wufoo – Best Online Form Builder with Advanced Customizability

Wufoo online form builder

Pricing: Paid plans start at $19, Free plan

Best for: Non-profits, Big businesses, Freelancers

Unique feature: Extreme form customizability

Wufoo is a popular choice that serves both people wanting to create forms that stand out and those in need of some quick web form design. This online form builder is aimed at businesses seeking more traditional features like payment integrations, powerful analytics tools, and a report designer to create custom reports.

Wufoo’s templates are neatly organized into categories such as lead generation, invitations, online orders, and registrations. With its huge selection of ready-made form templates, it’s hard not to find one that suits your needs.

The form builder allows extreme customization of your form’s looks, by changing the alignment, description, label placement, etc. Moreover, you get graphical reports without the need to open a spreadsheet. The tool’s automated workflows allow data to be transferred to a CRM or marketing automation system.

Finally, the online form builder allows you to sync your forms with your favorite tools, offering a bunch of integrations like CampaignMonitor, Stripe, and Squarespace.

Wufoo Form Builder Features

  • Online form builder with cloud storage database
  • Advanced customization options
  • Online payments
  • Branching and Logic
  • Automated workflows
  • Security measures (256-Bit SSL Encryption, CAPTCHA integration)


Wufoo offers four paid plans starting at $19/month. There is also a free plan with basic features available, but it’s not ideal for business purposes.

13. ClickUp – Best For Team Collaboration

ClickUp online form builder software

Pricing: Paid plans start at $9, free plan

Best for: Individuals, teams, and businesses of any size or industry

Unique feature: Dynamic document editor to embed media, create beautifully formatted wikis, and edit alongside your team members in real-time.

ClickUp is an all-in-one productivity platform designed for teams of any size to bring all of their work together into one centralized and collaborative work hub. Among the many customizable views is ClickUp’s Form view to streamline your data-gathering process and turn survey responses into actionable tasks directly in your workspace.

ClickUp automatically collects the information from your Form and turns it into a task connected to your workflow.

Its intuitive UI and drag-and-drop interface makes it easy to create custom bug reports, feedback surveys, and event registration Forms that you can build into a web page or share with anyone via a direct link. Even tailor your survey response process by choosing which List your submissions go to, summarizing responses on a graph, and more!

ClickUp Features

  • Instantly create tasks out of Form entries
  • Assign Form entries immediately to team members
  • Customize Forms with themes and avatar images to reflect your brand
  • Embed ClickUp Forms into landing pages to maximize entries
  • Easily summarize and graph response data
  • Over 1,000 integrations with other work tools


Access tons of productivity tools, workflow views, unlimited members and tasks, and 100MB of storage with ClickUp’s Free Forever Plan. Add even more advanced features with paid plans starting at $9.

How To Choose The Best Online Form Builder

The way most form builders work is pretty straightforward. However, some criteria distinguish good form builders from great form builders. These are also criteria that make the whole decision-making process easier and help you choose the tool you need according to your needs.

Those include:

  • User-friendliness: While all of them are drag-and-drop, some are designed having beginners in mind, while others are aimed towards pros.
  • Pricing: The cost plays a major role depending on the size of your business. Free plans may look ideal, but usually, they have many limitations.
  • Customization: Complete control over the form’s design can help you reflect your brand’s voice and cover your campaign’s needs.
  • Templates: A wide selection of templates to choose from should be a top priority when choosing an online form builder since creating a form is time-consuming.
  • Integrations: The ability to integrate with your favorite apps and plugins is essential not only for the present but also for the future.
  • Support: It’s a given that you will need support. So, choose a tool with customer service that will assist you when you find yourself “stuck.”

Capture Your Business Future

So many options, and so many possibilities! It’s amazing how many tools are out there to help you achieve your goals, even if you’ve never used a similar platform before.

And while all the tools listed here are great, the one you will choose depends on your particular needs and objectives. Before making up your mind, I suggest you take advantage of the free trials all builders offer.

So, why not try Moosend’s online form builder and create unlimited forms today?

Now it’s time to create the best forms out there! Go!

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