17 Best Online Form Builders | Free & Paid [2024]

17 Best Online Form Builders | Free & Paid [2024]

Published By John Desyllas
January 12, 2024

Looking for the best online form builder to maximize your conversion rates? Look no further! We’ve created the perfect list for you!

Online forms have multiple different uses. If you have an online business, you may want to collect data to start building your email list from scratch or get to know what your customers think about your product or brand. At the same time, marketers use forms to convert more visitors into qualified leads.

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From designing beautiful forms fast to creating graphical reports and complex workflows, keep reading to learn about online form builders’ crème de la crème.

How We Selected The Following Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Best Online Form Builder Software List

  1. Jotform – Online form builder with the ultimate collection of templates
  2. WPForms – Best WordPress online form builder for flexibility
  3. Google Forms – Best free online form builder for simple forms
  4. Moosend – Best marketing platform with integrated online form builder
  5. Woorise – Best for effortless drag-and-drop creation
  6. Formidable Forms – Best advanced WordPress form builder
  7. LeadGen App – Best for efficient data collection
  8. Convertful – Best all-in-one online form builder tool
  9. Paperform – Best form builder for forms that look like landing pages
  10. Typeform – Best online form builder for conversational data collection
  11. Cognito Forms – Best online form builder for unlimited forms
  12. Microsoft Forms – Best for straightforward branching logic forms
  13. HubSpot Forms – Best form builder with CRM capabilities
  14. Formsite – Best online form builder for data protection
  15. Wufoo – Best online form builder for advanced customizability
  16. ClickUp – Best form builder for team collaboration
  17. forms.app – Best form builder for AI-powered forms

Online Form Builders – Comparison Table

For those in a hurry, here’s a table with the most important details about each platform we’re suggesting:

Unique Feature Pricing Free Plan Rating
Jotform Large selection of free form templates $39/month Yes 4.7/5
WPForms Progress bar on forms $99/year Yes (free lite version) 4.7/5
Moosend Beginner-friendly editor $9/month 30-day free trial (Sign up here) 4.7/5
Google Forms Data validation and visualization $6/month Yes 4.6/5
Woorise 1-Click Insta Win templates $29/month Yes 4.5/5
Formidable Forms Multi-page forms with conditional logic $79/year Yes 4.8/5
LeadGen App More than 15 form varieties $49/month Yes 4.8/5
Convertful Variety of forms $19/month Yes 4.9/5
Paperform Easy-to-use form builder $24/month 14-day free trial 4.5/5
Typeform Uniquely designed conversational forms $25/month Yes 4.5/5
Cognito Forms Payments in the free plan $15/month Yes 4.6/5
Microsoft Forms Easy-to-use branching logic feature $29/month Yes 4.4/5
HubSpot Forms Integration with Hubspot services $20/month Yes 4.4/5
Formsite Direct people to online forms through a QR code $24.95/month 14-day free trial 4.4/5
Wufoo Extreme form customizability $19/month Yes 4.2/5
ClickUp Dynamic document editor $9/month Yes 4.7/5
forms.app AI form generator $25/month Yes 4.5/5

Do you want to dive into more detail? We’ve got you covered, too! Let’s learn more info about each online form builder, including features, add-ons, and functionality to help you find the right one for your business:

1. Jotform – Online Form Builder With The Ultimate Collection of Form Templates

Pricing: Paid plans start at $39/month, Free plan

Best for: Healthcare, Education, Mid-sized businesses

Unique feature: Large selection of free form templates

online form builder

Jotform is arguably one of the best free online form builders. Unsurprisingly, the app has become famous for its vast collection of more than 10,000 templates and its simplified form builder. You can also create a form from scratch or import an existing form. We found that you can choose between two layout options, an all-questions-on one-page form or a single question per page. You can also create multi-page forms to improve user experience and collect more data to fuel your segmentation efforts.

The best about Jotform, though, is its mobile-first technology that makes your forms look great on any device. Moreover, unlike other online form builders, we liked that Jotform allows you to collect order forms, donation forms, and e-signatures.

Jotform Features

  • Mobile-friendly forms
  • PDF forms
  • Collection of payments and e-signatures in the free plan
  • Multilingual surveys
  • HIPAA compliance (top-tier plan only)

Pros

  • Effortless form element insertion
  • Integration with major payment processors
  • Form widgets
  • Payments even in free plan

Cons

  • More expensive than other similar tools, but it has more features
  • Users find customer support not great (especially enterprise)

Pricing

Jotform has a free starter plan allowing only five forms. The online form builder has four paid plans starting at $39/month.

Explore Jotform

2. WPForms – Best WordPress Online Form Builder For Flexibility

Pricing: Paid plans start at $99/year, free lite version

Best for: Big and small businesses, eCommerce, Bloggers, Designers

Unique feature: Progress bar on forms

online form builder

WPForms is a WordPress plugin that lets you create beautiful forms with great flexibility while offering ease of use. We found the software beginner-friendly, allowing you to build order forms or create surveys to collect data. The plugin features conditional logic that will prove useful to both big and small businesses, while we were also able to make multi-page forms that improve the overall user experience. It goes without saying that all forms are mobile responsive, so your viewers won’t have problems if they use a phone or tablet.

You can also take payments through the integration with services like Stripe, Square and PayPal. However, this option is available on the more pricey plans of this form maker.

WPForms Features

  • Easy-to-use drag-and-drop form creator
  • Form abandonment
  • Form location tracking
  • Conditional logic
  • GDPR compliant forms

Pros

  • 600+ pre-made web form templates
  • “Progress bar” feature to boost conversion rates
  • Premium addon features that are very powerful
  • Responsive support team

Cons

  • Steep price tag
  • No built-in instructions
  • Free version is very limited

Pricing

WPForms offers four paid plans starting at $99/year for the Basic plan of the software. The company offers a full refund if you’re unsatisfied with the service over the next 14 days after purchase. There is also a free Lite version of the plugin giving you basic functionality to get started.

Check out WPForms

3. Moosend – Best Marketing Platform With Integrated Online Form Builder

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies

Unique feature: Beginner-friendly online form editor

Moosend online form builder

Moosend has one of the best online form builders to create unlimited subscription forms without any technical expertise. This drag-and-drop form builder is ideal for creating professional forms to boost your list-building efforts or display a call-to-action on your website. The form maker has advanced features like gamified forms, countdown timers and more at an affordable price, unlike competing services.

With the form builder tool, you can create a new online form by choosing one of the elegant form templates designed for all your needs. The sky’s the limit when it comes to the types of forms you can create:

  • Modal popup – a lead generation form showing up in the middle of your page
  • Inline form – a discrete popup you can embed on your page with your content
  • Floating bar – a discreet slim row displayed at the top or bottom of your page
  • Floating box – a popup that sticks with your visitor as they scroll up and down
  • Full page form – a form that covers a visitor’s entire page
  • Promotion popup – a popup with your best products and offers

Long story short, if you’re looking for an affordable online form builder to meet your marketing goals and build personalized customer experiences, Moosend is the right tool for you.

Moosend Online Form Builder Features

  • Drag-and-drop builder that favors simplicity
  • Advanced visibility options (cookies, countries, URLs, etc.)
  • 100+ integrations to stay in sync
  • Easily connected with automated workflows
  • GDPR compliance
  • Real-time notifications
  • Anti-bot protection
  • Custom fonts
  • Mobile-responsiveness

Pros

  • All-in-one marketing platform with form functionality
  • Variety of form editing options
  • Gamified forms (“Wheel of Fortune” forms to create an interactive experience)
  • Ultra-fast support team

Cons

  • Form templates could be further improved
  • Only newsletter subscription forms available

Moosend Pricing

Moosend’s paid plans start at $9/month, and apart from unlimited forms, you also get access to the email editor, marketing automation, landing page builder and the rest of the features. Sign up for an account and try out the form editor without commitment.

Try Moosend

4. Google Forms – Best Free Online Form Builder For Simple Forms

Pricing: Paid Google Workspace plans start at $6/month, Free plan

Best for: Individuals and businesses of all sizes

Unique feature: Completely free with all the features

Google Forms online form maker

Google Forms offers you a quick and easy way to create and deploy subscription forms with a smooth online form editor. Concerning customization, you can change the color of the header, upload photo files, or change the font of the survey questions. However, keep in mind that there are limited display customization options. Nevertheless, it does offer a range of options for the types of responses you want, such as short text, checkboxes, and a drop-down menu.

Google Forms’ strength lies in its data validation and data visualization options. Furthermore, the results collected can be analyzed on the spot thanks to the charts automatically generated by the platform. You can also connect responses to a Google Sheet and share it with your team.

Google Forms Features

  • Drag-and-drop builder
  • Basic conditional logic
  • Response analysis with automatic summaries
  • Multi-part forms
  • Google Sheets integration

Pros

  • Extremely easy to use
  • Easy collaboration with Google Account users
  • Unlimited forms
  • Excellent file upload feature (for videos and images)

Cons

  • No themes or templates available
  • Lack of more advanced features (compared to the alternatives)
  • Lack of versatility (e.g. lead generation and sales forms)

Pricing

You can use Google Forms for free or select one of the four Google Workspace plans that start at $6 monthly.

Learn more about Google Forms

5. Woorise – Best For Effortless Drag-and-Drop Creation

Pricing: Paid plan starts at $29/month, free plan

Best for: eCommerce, Marketers, Small businesses

Unique feature: 1-Click Insta Win templates

woorise online form builder solution

Woorise is a versatile online form builder solution with powerful features that help businesses connect with their audience, collect leads and close sales. We found that the platform has an easy-to-use drag-and-drop builder enabling you to create surveys, quizzes, and online payment forms easily. You also get advanced fields, conditional logic, and email notifications to send a personalized follow-up after a user submits your form.

With Woorise, you can create landing pages, contests and viral giveaways to improve your lead generation. In case you run competitions manually and have trouble picking winners, then Woorise is an ideal solution. Last but not least, there is a wide range of integrations with popular marketing applications like Mailchimp and ActiveCampaign.

Woorise Features

  • Drag-and-drop campaign and form builder
  • Multi-page forms and conditional logic
  • View and manage all your leads in one place
  • Bio Link page to link to your important content

Pros

  • Ideal solution for contests and giveaways
  • Impressive template library with pre-made designs
  • Unlimited campaigns with no restrictions
  • Great customer support

Cons

  • Steep learning curve
  • User interface could be better
  • All plans have limited entries per month

Pricing

This online form builder tool offers three paid plans starting at $29/month. You can also leverage the free plan for up to 200 entries per month.

Check out Woorise

6. Formidable Forms – Best Advanced WordPress Form Builder

Pricing: Paid plan starts at $79/year, free version

Best for: Freelancers, Agencies, Bloggers, Designers, Developers, Photographers

Unique feature: Multi-page forms with conditional logic

formidable forms wordpress online form builder

Formidable Forms claims to be the most advanced WordPress form builder. And rightly so. Despite the extensive customization options it gives you, we found that it’s quite easy to use. There is a substantial learning curve (which is to be expected), but nevertheless, the tool helps you build various forms including calculator, payment, registration and survey forms. Overall, the tool has rich built-in features for its price tag.

In our opinion, users will find the tool great when it comes to creating multi-step forms. The progress bar really helps in maintaining high conversion rates. Last but not least, the automation options are very helpful since you can add people’s details to mailing lists or CRM software in just a few clicks.

Formidable Forms Features

  • Unlimited forms and entries
  • Great conditional logic
  • Form scheduling
  • Dynamic prefilled fields

Pros

  • 65+ templates ideal for service-based businesses (210+ in the top tier plan)
  • Extensive customization options
  • Pricing fields (excellent for eCommerce)
  • Multi-step forms with progress bar

Cons

  • Heavily limited free plan
  • Advanced software that may not be ideal for the average user
  • Costly add-ons and extensions
  • GDPR and data retention is up to the user

Pricing

This online form creator for WordPress has four paid plans starting at $79/year. There is also a free form maker plugin that you can install to get a good feel of the tool.

Try Formidable Forms

7. LeadGen App – Best For Efficient Data Collection

Pricing: Paid plan starts at $49/month, 14-day free trial

Best for: SMBs, Agencies, Marketers

Unique feature: More than 15 form varieties

LeadGen App online form builder

LeadGen App is an online form builder tool that is used to generate leads. You can easily create a powerful multi-step form to capture up to five times more leads and verify as well as manage your contacts in one place.

Customizing your multi-step forms is easy, even without having any programming knowledge. The platform’s UI is simple and user-friendly, while the form builder has some amazing features like different question types, conditional logic, hundreds of form templates, and more.

LeadGen App Features

  • Simple and user-friendly interface
  • Conditional logic
  • 100+ templates to cover all the basic requirements
  • Easy customization of multi-step forms without any programming knowledge

Pros

  • Intuitive form builder (great for beginners)
  • 400+ templates for 15 different industries
  • Great customer support
  • Numerous integrations (Wix, Unbounce, ClickFunnels, SquareSpace, and more)

Cons

  • Limitations on the number of forms and leads
  • Data export is difficult for some users (needs Zapier)

Pricing

This online form builder has four premium plans starting at $49/month for up to 20 forms. There is also a free trial for 14 days that users can leverage to try out the platform.

Explore LeadGen App

8. Convertful – Best All-in-One Online Form Builder Tool

Pricing: Paid plans start at $19/month, Free plan

Best for: Bloggers, eCommerce, Agencies

Unique feature: Variety of forms

Convertful online form creator

Convertful is a powerful form builder with great on-site conversion rate solutions. The builder has a simple WordPress plugin, perfect for growing your business without too much effort. The user-friendly interface and drag-and-drop online form builder lets you create subscription forms that perfectly match your brand’s tone.

During our tests, we found that Convertful is an excellent option for both novice and advanced users who want to get new leads through their website. It is fast to implement and ready to run in a few minutes. Finally, this online form builder works with most major eCommerce platforms and email marketing software like HubSpot, Mailchimp, Moosend, and Brevo (formerly Sendinblue).

Convertful Online Form Creator Features

  • Variety of forms (spin-to-win, scratch cards, quiz funnels, follow coupon boxes)
  • Adjustable Animations
  • WordPress-specific targeting
  • Custom tracking system
  • GDPR compliant forms

Pros

  • User-friendly form maker
  • Powerful displaying rules (display triggers, targeting, don’t show if)
  • 100+ templates available
  • A/B split testing

Cons

  • We would like to see more editor options

Pricing

Apart from the free plan, Convertful has three paid plans starting at $19/month. Also, there’s a 14-day trial that you can use to test all the paid plans.

Learn more about Convertful

9. Paperform – Best Online Form Builder for Forms That Look Like Landing Pages

Pricing: Paid plans start at $24/month, 14-day free trial

Best for: Designers, Web developers, Marketers, Agencies

Unique feature: Easy-to-use form builder

Paperform online form creator

Paperform is a great tool for building beautiful forms that match your brand. The online form builder has many responsive templates for you, like wedding invitation templates, bookings, customer feedback, etc. You can add text and images, align your content, or add questions and response fields.

One of Paperform’s best assets is offering more than 22 question types. This way, you can create different types of form fields to suit your needs. Then, you can choose what happens after the form submission, such as receiving an email notification, displaying a success message, or even redirecting respondents to a specific page on your website. Moreover, you can create smart forms that interact with your visitors by using conditional logic and calculation fields. It’s a great choice for people looking for smart marketing tools and apps, offering a wide range of integrations, including Moosend.

Paperform Features

  • Custom HTML & CSS for greater flexibility
  • Online payments, subscriptions, and donations collection
  • Process and workflow automation
  • 2000+ integrations
  • SSL Encryption and reCAPTCHA support

Pros

  • Intuitive editor
  • Recognizes numbers with decimals (ideal for payments)
  • Built-in automation
  • Solid reporting and analytics

Cons

  • Drag-and-drop functionality is limited
  • Building forms from scratch can be tedious
  • Users find the trial period inadequate to familiarize themselves with the product

Pricing

Paperform offers three different paid plans, starting at $24/month. Despite the lack of a free plan, the online form builder offers a 14-day free trial.

Check out Paperform

10. Typeform – Best Online Form Builder for Conversational Data Collection

Pricing: Paid plans start at about $29/month, Free plan

Best for: Companies with a young audience

Unique feature: Uniquely designed conversational forms

Typeform online form creator

Typeform is a popular online form builder, perfect for brands with a young audience or informal style. The builder is visually attractive, allowing you to get the hang of form building and create lead generation and payment forms, among others. This online form builder offers various templates for different industries and form types, such as quizzes, polls, surveys, and application forms. It’s also worth mentioning that if you have used other builders before, you might find yourself missing the typical drag-and-drop convenience.

While the style can be monotonous, every design can stand out thanks to the variety of backgrounds and images you can insert through the File Upload add-on. Moreover, Typeform allows you to apply calculations and use Logic Jump to add question branching, forks, or conditional questions.

Typeform Builder Features

  • Wide range of form templates and questions
  • Mobile-friendly forms
  • One question at a time format
  • Ability to insert images, video, and animated GIFs into forms
  • Simple analytics

Pros

  • High completion rates due to the forms being more enjoyable
  • Excellent user onboarding experience
  • More than 500 integrations, e.g., Slack, Google Analytics

Cons

  • May be complex if you just want simple surveys
  • Paid plans are rather expensive
  • Free plan is very limited

Pricing

This online form creator offers a free version of its online form builder and four paid plans: Basic, Plus, Business and Enterprise. They range from $29 to $99/month, and you can choose between a monthly or a yearly plan (for a better price).

Check out Typeform

11. Cognito Forms – The Best Builder With Unlimited Forms

Pricing: Paid plans start at $15/month, Free plan

Best for: Beginners, Businesses needing efficient data collection

Unique feature: Payments in the free plan

Cognito forms online form builder solution

Cognito Forms is one of the best form builders to design advanced forms on a budget. What sets this software apart from the competition is that it is completely beginner-friendly. It may not have an eye-catching or modern UI, but the form maker is fast and does the job quite effectively. Form templates are neatly arranged into categories, including event registration forms, order forms, contact forms, and education forms. What’s more, you can even create custom Word, Excel, or PDF documents to keep your collected data organized.

If you are a developer, Cognito Forms will be a great fit since the form builder supports advanced features such as calculations, webhooks, and CSS styling. Fairly customizable, the builder helps you get more responses to long forms with page breaks, progress bars, and conditional pages to simplify data collection. Moreover, you get calculated fields, data encryption, secure online payments, and a great set of reporting tools.

Cognito Form Builder Features

  • Unlimited forms
  • Conditional logic
  • Payments integration (PayPal, Stripe, Square)
  • Spam prevention
  • Custom document templates
  • Document merging

Pros

  • More than 165 ready-made templates
  • Good value for money (according to user reviews)
  • Builder supports 21 languages and more than 130 currencies
  • Easy for beginners to start with

Cons

  • UI feels dated
  • For non-technical users, some programmable functions may be difficult to customize
  • Users report that sometimes documentation is incomplete

Pricing

Cognito Forms offers a free plan for unlimited forms but limited storage and three paid plans starting at $15/month, offering more advanced features.

Explore Cognito Forms

12. Microsoft Forms – Best For Straightforward Branching Logic Forms

Pricing: Paid plans start at $29/month, free plan

Best for: Education, Marketers, Small businesses

Unique feature: Easy-to-use branching logic feature

microsoft forms online form creator

Microsoft Forms is a great online form maker for users wanting to create simple polls, surveys and quizzes that are easy to complete and look great on any device. The service is easy to use and will be an excellent fit if you want simple forms. In case you conduct live polls and surveys, you can see the results in real-time. While it isn’t packed with advanced features like other form builders in this list, you can create beautiful graphics and themes that will match your brand.

What’s great about Microsoft Forms is the easy-to-implement branching logic. You can send respondents to different parts of your form based on their answers. This is a powerful feature that lets you get accurate responses. Other useful features include password-protecting your forms or setting an expiration date, while the integration with Excel definitely helps when it comes to analyzing your results.

Microsoft Forms Features

  • Customized thank-you messages
  • “Sections” feature to break up long questionnaires
  • Anonymous submissions
  • Multilingual support

Pros

  • Extremely easy to use
  • Integration with Excel
  • Supports more than 75 languages

Cons

  • Small selection of unimpressive templates
  • Lack of collaboration tools
  • Users can’t update/change submissions

Pricing

You can use Microsoft Forms for free with a Microsoft account. For additional features and better security, you’ll need a paid plan for Microsoft 365 Education or Microsoft 365 Business which starts at $6/month (annual subscription) with Microsoft 365 Business Basic.

Try Microsoft Forms

13. Hubspot Forms – Online Form Builder With CRM Capabilities

Pricing: Paid plans start at $20/month, Free plan

Best for: Small businesses, Mid-sized businesses

Unique feature: Integration with Hubspot services

Hubspot online form maker

HubSpot is a full-stack CRM platform that comes with a suite of powerful tools to help you grow your business. HubSpot’s form builder uses an intuitive drag-and-drop interface, making it easy to collect the information you want from your visitors.

The tool allows you to create various web forms, such as standalone, embedded, and custom forms, as well as popups and drop-down banners. You can create unlimited forms with up to 1000 fields for free. There is also a selection of goal-based form templates that you can tweak as you wish, or make your own from scratch.

Once someone fills out your form, they are automatically tracked in the HubSpot CRM, where you can set tasks, set up calls, and send personalized emails. The visual analytics dashboard helps you track how your forms perform to attain your goals more easily.

Hubspot Features

  • Goal-based templates
  • 12 different field types
  • Support forms
  • Integration with digital tools

Pros

  • Unlimited forms with up to 1000 fields for free
  • Automation options for follow-up tasks
  • Built-in CRM
  • Supports 19 languages

Cons

  • Platform may feel overwhelming if you don’t use just forms
  • Available templates look the same

Pricing

HubSpot has a free plan that allows you to create unlimited forms and collect unlimited form submissions. You also get email marketing, landing pages, a CRM, and other tools for free. To access HubSpot’s more advanced tools and automation features, paid plans start at $20/month.

Try HubSpot Forms

14. Formsite – Best Online Form Builder for Data Protection

Pricing: Paid plans start at $24.95/month, 14-day free trial

Best for: Advanced users, Healthcare, Enterprises

Unique feature: Direct people to online forms through a QR code

formsite online creator

Formsite is the number one option if you want maximum security. The platform lets you secure your form data by encrypting the text in specific form fields. This way, people without permission can’t view them. You can also use encrypted fields to directly accept credit card information or ACH data.

What’s more, Formsite lets you link multiple forms together and move your users’ responses from one form to another, so they don’t have to refill them. Formsite is often used for creating simple customer feedback or contact forms. While it’s possible to create simple customer feedback and contact forms, Formsite is a platform for more tech-savvy users. Regarding integrations, Formsite integrates with numerous apps such as Dropbox, Google Drive, Salesforce, and Zapier.

Formsite Features

  • Secured forms
  • Password-protected reports
  • Custom logos
  • Data visualization options
  • Multi-page forms with logic
  • CAPTCHA spam protection

Pros

  • User-friendly interface
  • 290 ready-made templates categorized by industry and purpose
  • Rich in built-in features

Cons

  • Steep price tag
  • You need one of the more expensive plans to accept payments

Pricing

Formsite doesn’t offer a free plan, but you can get a 14-day free trial to test it out. Otherwise, you can choose from five pricing plans, starting at $24.95/month.

Learn more about Formsite

15. Wufoo – Best Online Form Builder with Advanced Customizability

Pricing: Paid plans start at $19/month, Free plan

Best for: Non-profits, Big businesses, Freelancers

Unique feature: Advanced form customizability

Wufoo online form builder

Wufoo is a popular choice for people wanting quick web form design. While this builder feels old (and it is – it actually hasn’t changed much in the last couple of years), it has powerful features like payment integrations, analytics tools, and a report designer to create custom reports. Wufoo’s templates are neatly organized into categories such as lead generation, invitations, online orders, and registrations. But despite the huge selection of templates, they all look the same.

The form builder allows full customization of your form’s looks, by changing the alignment, description, label placement, etc. Moreover, you get graphical reports without the need to open a spreadsheet. The tool’s automated workflows allow data to be transferred to a CRM or marketing automation system. Finally, the online form builder allows you to sync your forms with your favorite tools, offering a bunch of integrations like CampaignMonitor, Stripe, and Squarespace.

Wufoo Form Builder Features

  • Online form builder with cloud storage database
  • Online payments
  • Branching and Logic
  • Automated workflows
  • Security measures (256-Bit SSL Encryption, CAPTCHA integration)

Pros

  • The tool feels extremely easy to use
  • Custom themes to make your forms consistent
  • User-friendly branching logic

Cons

  • Outdated UI
  • Forms you create are not good-looking by modern standards
  • The 400 templates available all look the same
  • Support could be better

Pricing

Wufoo offers four paid plans starting at $19/month. There is also a free plan with basic features available, but it’s not ideal for business purposes.

Try Wufoo

16. ClickUp – Best For Team Collaboration

Pricing: Paid plans start at $9/month, free plan

Best for: Individuals, teams, and businesses of any size or industry

Unique feature: Dynamic document editor to embed media, create beautifully formatted wikis, and edit alongside your team members in real-time

ClickUp online form builder software

ClickUp is an all-in-one productivity platform designed for teams of any size to bring all of their work together into one centralized and collaborative work hub. Among the many customizable views is ClickUp’s Form view to streamline your data-gathering process and turn survey responses into actionable tasks directly in your workspace.

ClickUp automatically collects the information from your Form and turns it into a task connected to your workflow. Its intuitive UI and drag-and-drop interface makes it easy to create custom bug reports, feedback surveys, and event registration Forms that you can build into a web page or share with anyone via a direct link.

ClickUp Features

  • Instantly create tasks out of Form entries
  • Assign Form entries immediately to team members
  • Customize Forms with themes and avatar images to reflect your brand
  • Easily summarize and graph response data
  • Over 1,000 integrations with other work tools

Pros

  • All-in-one productivity tool
  • Many customizations options
  • Affordable pricing

Cons

  • Forms aren’t included in the free plan
  • It may be a little difficult to get started (compared to other alternatives)
  • We couldn’t find any form templates

Pricing

Access tons of productivity tools, workflow views, unlimited members and tasks, and 100MB of storage with ClickUp’s Free Forever Plan. For more advanced features, there are four paid plans starting at $9/month.

Explore ClickUp

17. forms.app – Best For AI-Powered Forms

forms.app form builder solution

Pricing: Paid plans start at $25/month, Free plan

Best for: Small businesses, SMBs, Large corporations

Unique feature: AI form generator

forms.app is an eye-catching form builder tool with an easy-to-use interface that stands out. With over 4000 templates and an AI form generator feature, forms.app enables you to create forms, surveys, and quizzes quickly and easily. Using AI, you can easily create forms by providing a description of what you need, and the AI will handle the rest. It will generate options for you based on your question titles, making the process more efficient and effortless.

What’s more, forms.app offers a lot of its advanced features for free. These features include calculators, product baskets, multiple question types, payment collection, signature collection, conditional logic, and advanced analytics.

forms.app Features

  • More than 4000 ready-made templates
  • Advanced customization options
  • Various animated and colorful themes
  • 25 form fields

Pros

  • Mobile application
  • Intuitive interface
  • No commission while collecting payment
  • Over 500 third-party integrations

Cons

  • Limited forms in its free plan
  • No TURF analysis

Pricing

You can use forms.app for free, for up to 5 forms and 100 responses per month. Regarding paid pricing, there are three subscription plans with monthly prices ranging from $25 to $99.

Try forms.app

How To Choose The Best Online Form Builder

The way most form builders work is pretty straightforward. However, some criteria distinguish good form builders from great form builders. These are also criteria that make the whole decision-making process easier and help you choose the tool you need according to your needs.

Those include:

  • User-friendliness: While all of them are drag-and-drop, some are designed having beginners in mind, while others are aimed towards pros.
  • Pricing: The cost plays a major role depending on the size of your business. Free plans may look ideal, but usually, they have many limitations.
  • Customization: Complete control over the form’s design can help you reflect your brand’s voice and cover your campaign’s needs.
  • Templates: A wide selection of templates to choose from should be a top priority when choosing an online form builder since creating a form is time-consuming.
  • Integrations: The ability to integrate with your favorite apps and plugins is essential not only for the present but also for the future.
  • Support: It’s a given that you will need support. So, choose a tool with customer service that will assist you when you find yourself “stuck.”

Capture Your Business Future

So many options and so many possibilities! It’s amazing how many tools are out there to help you achieve your goals, even if you’ve never used a similar platform before.

And while all the tools listed here are great, the one you choose depends on your particular needs and objectives. Before making up your mind, I suggest you take advantage of the free trials all builders offer.

So, why not try Moosend’s online form builder and create unlimited forms today?

Now it’s time to create the best forms out there! Go!

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