11 Best Email Marketing Software For Nonprofits [2024]

Whether you’re looking to raise awareness, encourage donations, or mobilize volunteers, it’s important to select one of the best email marketing software for nonprofits.

The tools we’ve gathered in this list focus on helping you automate manual tasks and make the most out of your resources.

Disclaimer: The information is accurate as of October 2023.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

How To Choose The Best Email Marketing Software For Nonprofits

Email marketing for nonprofits is slightly different than other industries. Instead of focusing on making more sales, nonprofits aim to build long-lasting relationships with potential donors and reach as many people as possible without breaking the bank.

Here are some key points to look for before choosing an email marketing software:

• Affordable pricing or discounts for nonprofits
• Drag-and-drop email builder to craft email campaigns without coding
• Library of pre-made email templates (ideally responsive since, according to statistics, donors are usually on mobile devices)
• Detailed reporting and analytics
• Customer support
• Free trial or free plan

Best Email Solutions For Nonprofit Organizations: Features & Pricing

Now, we’ll take a look at the top email solutions for nonprofits in terms of their pricing and most notable features.

Top Nonprofit Email Marketing Software By Use Case

• Moosend – Best overall email marketing service for nonprofits
• Constant Contact – Best for event management
• MailerLite – Best for selling digital products
• Mailchimp – Best for pre-built automation journeys
• Benchmark – Best for beginner-friendly email marketing
• Brevo (formerly Sendinblue) – Best for multi-channel marketing
• AWeber – Best for creating landing pages the easy way
• GetResponse – Best for easy A/B testing
• ActiveCampaign – Best for advanced automation options
• Campaign Monitor – Best for simple autoresponders
• HubSpot – Best for bigger organizations

Of course, there’s more to them, so let’s start.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best feature: Easy-to-implement marketing automation

Moosend is among the top choices for nonprofit organizations due to its affordable pricing and overall ease of use. Nonprofits often work under tight budgets, so a pricing model that remains affordable is key. What’s more, Moosend makes things simple with its user-friendly interface that allows you to master the tool extremely quickly.

The tool stands out for its intuitive drag-and-drop email editor that helps you build professional-looking emails without coding knowledge or prior experience. You’ll also find a library of pre-made templates that are also mobile responsive.

Human resources are often limited in nonprofits, so Moosend’s easy-to-implement automation will be a game changer. You’ll be able to send out personalized emails based on specific triggers or actions, such as a new subscription or a donation. Automated sequences like welcome emails or fundraising campaigns can be set up in minutes.

To deliver communications that resonate with your audience, segmentation is not optional but rather mandatory. Moosend allows you to form segments of your audience, be it volunteers, donors, or potential supporters. Furthermore, the platform equips you with in-depth, real-time analytics that will be more than sufficient for most nonprofit needs. Metrics such as open rates, click-through rates, and engagement can be tracked to make data-driven decisions.

With Moosend, you also get a 24/7 responsive support team that can provide solutions to any problem. Finally, there is a 25% discount for nonprofit organizations. You’ll need to contact our sales/support team to set it up.

Best Features

• Beginner-friendly drag-and-drop email builder
• Pre-designed email newsletter templates
• Signup forms and landing pages
• Easy-to-implement marketing automation
• Powerful segmentation and personalization options
• Top-notch email deliverability
• Responsive customer support team (24/7)

Pricing

Paid plans of Moosend start at $9/month, giving you access to all the features of the platform plus unlimited emails.

You can also create a free account and see Moosend’s powerful functionality for yourself!

Try Moosend

2. Constant Contact

Pricing: Paid plans start at $12/month, 60-day free trial

Best feature: Event management tools

Constant Contact is a well-known email marketing software with a decent set of features to take your marketing strategy to the next level. The platform features a drag-and-drop editor to craft your email newsletters with ease, while you also get 200+ email templates to get started. Despite the huge number of templates, we noticed that some of them are of poor quality.

Moving on to the automation options, Constant Contact offers both email and SMS automation templates. This is really helpful, but unfortunately, you cannot create a custom automation workflow without the highest-tier plan. So, you’re stuck with the templates.

On the other hand, segmentation of your audience is easy and straightforward. You can create segments based on activity, list membership, contact details, tags, and more. Equally great are the platform’s analytics. You get a clean dashboard with all important metrics, so you can make data-driven decisions.

For last, we kept a feature that makes Constant Contact really shine. This feature is none other than the event marketing functionality. You can now host, promote, and manage charity fundraisers, webinars, VIP events, and more, all in one platform. Finally, there is a 20% discount off the standard pricing when nonprofits prepay for six months or a 30% discount when prepaying for 12 months.

Best Features

• Beginner-friendly drag-and-drop editor
• Signup forms and landing pages
• SMS functionality
• Social media marketing tools (Instagram, LinkedIn, Facebook)
• Huge list of integrations (Zapier, Eventbrite, Salesforce)

Pricing

Constant Contact’s pricing starts at $12/month, giving you all the essential tools to start, plus marketing CRM and event marketing.

Unfortunately, there is no free plan, but you can test the platform through the 60-day free trial offered.

Read our Constant Contact Review

3. MailerLite

Pricing: Paid plans start at $10/month, free plan

Best Feature: Sell digital products and subscriptions

MailerLite is a great email marketing service for nonprofit organizations due to its affordable pricing and ease of use. The service has a straightforward email editor with plenty of styling choices, letting you create stunning campaigns from scratch or via pre-designed templates.

Users also get powerful automation capabilities. Specifically, you get a visual workflow editor that allows you to build welcome series, follow-up sequences, and other automated fundraising campaigns.

To boost lead generation and raise awareness, the tool has signup forms and landing pages. There aren’t many templates available, but at least you have a starting point. What’s notable about the tool, though, is the ability to sell digital products. This can be immensely valuable for nonprofit organizations that sell such products.

Last but not least, MailerLite lets you process online payments with ease, including recurring donations via its native Stripe integration. Similarly to the previous software, nonprofits enjoy 30% off paid plans.

Best Features

• Intuitive drag-and-drop editor
• Visual automation builder
• Dynamic emails
• Customizable surveys, signup forms, and landing pages
• Website builder and unsubscriber page builder

Pricing

MailerLite’s pricing starts at $10/month, providing you with generous functionality like dynamic emails, an unsubscribe page builder, and a website builder.

Alternatively, you can try the tool via their free plan, which allows up to 1,000 subscribers and 12,000 monthly emails.

Read the full MailerLite Review

4. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Best feature: Pre-built automation journeys

Mailchimp is a well-known email marketing platform packed with features that can help any nonprofit organization reach and connect with its audience. It offers an intuitive user interface that’s easy to navigate, even for inexperienced users. The editor is fast and powerful, allowing you to build wonderful campaigns.

Mailchimp offers an extensive email template library with responsive designs that you can customize to match your brand identity. If you have diverse donor bases and varied outreach campaigns, Mailchimp makes your life easy with its list segmentation capabilities. You can create segments and tag your subscribers to deliver tailored content that resonates with them.

Regarding automation, you’ll find plenty of options, but beginners may feel a little intimidated. Nevertheless, you get pre-built automated journeys, which are a big time saver. And with Mailchimp’s comprehensive analytics, including open rates, click-through rates, and geographical data, you can take full control of your strategy.

Mailchimp integrates perfectly with CRM systems, donation platforms, and social media channels, thus becoming a flexible marketing tool. As for discounts, non-profits can receive a 15% discount on their plan. This is significantly lower than other Mailchimp alternative tools.

Best Features

• Pre-made autoresponder templates
• Various list segmentation options
• Advanced A/B testing
• In-depth reporting and analytics
• Retargeting ads

Pricing

Mailchimp’s paid plans start at $20/month, giving you personalization, optimization tools, and enhanced automations.

There is also a limited free plan to test the platform, which includes 500 contacts and 1,000 monthly email sends.

Read the Mailchimp Review

5. Benchmark

Pricing: Paid plans start at $10/month, free plan

Best feature: Multi-lingual customer support

Benchmark is an email marketing and automation solution with a user-friendly interface and straightforward navigation. You can easily edit elements of your campaign by clicking on them, while the built-in image editor allows you to find and add pictures on the spot. As for email templates, there aren’t many, but they’re visually appealing.

The tool provides simple personalization options to craft email campaigns that drive action. Automation is easy to implement, and users can set up welcome emails, donation acknowledgment sequences, and more, freeing up time for other crucial tasks.

Benchmark integrates well with popular services such as Salesforce and WordPress, thus being an ideal choice for nonprofits. What’s more, there is a 25% discount for registered non-profit organizations, making the service an affordable tool.

Overall, Benchmark is a decent service with extensive customization options, good customer support (multi-lingual), and a simple interface for people wanting a fuss-free solution.

Best Features

• A.I. copywriting tool
• Surveys and polls
• Automated customer journeys
• A/B testing options
• Live chat, email, and phone support in different languages

Pricing

Benchmark’s paid plans start at $10/month, giving you features like email scheduling, landing pages, and segmentation.

You can also take advantage of their free plan for up to 3,500 emails/month despite its basic functionality.

Check out Benchmark

6. Brevo (formerly Sendinblue)

Pricing: Paid plans start at $25/month, free plan

Best feature: SMS and WhatsApp campaigns

Brevo is a marketing platform that combines the power of email marketing and SMS. It’s a modern tool that’s easy to use, with a drag-and-drop editor that makes campaign creation a piece of cake. You can create email templates that show specific content through Brevo’s display conditions.

The platform also provides more advanced features like A/B testing, allowing you to experiment with your email copy and subject lines to establish what yields better results. To gain more leads, the tool equips you with beautiful forms and landing pages.

Another strong suit of Brevo is its automation. You can create automated workflows for all kinds of purposes, while you can craft sequences for both email and SMS (though, you can’t mix them).

Regarding its pricing, things aren’t as clear as with other software. To get the special 15% discount offered to non-profits, you’ll need an Enterprise plan. This rules out smaller organizations. Overall, we would say that the pricing is high yet reasonable if we take into account the functionality offered in one platform.

Best Features

• Drag-and-drop email builder
• SMS marketing and WhatsApp campaigns
• Powerful A/B testing
• In-built CRM system
• Popups and landing pages

Pricing

Brevo’s premium pricing starts at $25/month, providing up to 20k emails/month and unlimited contacts. This is relatively higher than the other solutions on this list.

However, Brevo also offers a free forever plan to get to know the platform, with up to 300 emails/day, marketing automation, and push notifications.

Read our in-depth Brevo Review

7. AWeber

Pricing: Paid plans start at $15/month, free plan

Best Feature: Great landing page builder

AWeber is an excellent solution for nonprofits on a tight budget that have a relatively small email list. This full-fledged email marketing tool offers a drag-and-drop editor that allows quick customization of your email campaigns.

The platform features a range of pre-designed email templates (including nonprofit-specific ones) that can be customized to match your colors and style. Regarding automation, the software lets you craft automated donor nurturing or onboarding campaigns. These are essential in your overall strategy.

List segmentation is another strong point of AWeber. You can divide your list into sub-groups in order to target them better with tailored content. The platform’s rich analytics will help you identify patterns and understand your performance.

Customer support is available 24/7 (via email and live chat), while AWeber has an extensive knowledge base. Integration with other services like CRM and social media platforms is possible, making AWeber a handy tool. Finally, we should mention that the company offers 3 months of service free to nonprofits opening new accounts, followed by a 25% discount for future invoices.

Best Features

• Pre-built email marketing templates
• Drip campaigns and autoresponders
• Straightforward analytics dashboard
• Email testing across devices
• Various integrations with popular software

Pricing

Paid pricing of AWeber starts at $15/month with the Lite plan. For more functionality, you’ll need to upgrade to the Plus plan.

Alternatively, you can leverage the available free plan, allowing up to 500 contacts, one landing page, and one automation sequence.

Discover AWeber

8. GetResponse

Pricing: Paid plans start at $19/month, 30-day trial

Best feature: A/B testing options

GetResponse is another top email marketing solution for nonprofits. It has a clean interface and an intuitive drag-and-drop email builder. Therefore, mastering it comes naturally.

With GetResponse, you can take your email marketing game to the next level since it offers top-notch A/B testing functionality. You can create many different variations of the same campaign, something that you don’t find in other GetResponse alternative tools. Moreover, you get to test your subject lines, call-to-action (CTA) buttons, or even your visuals.

With GeResponse, you can also rest assured that your marketing is on autopilot. You can create and set up simple or more complex autoresponders to raise awareness, increase donations, and drive membership. Other notable features include the landing page builder, the SMS functionality, and the web push notifications.

GetResponse’s pricing may not be among the lowest, but the company surely values the importance of nonprofits and NGOs. It offers a generous 30-50% discount off regular pricing forever. To achieve the 50% discount, you need to place the GetResponse logo on your website.

Best Features

• A.I. email template generator
• Powerful email automation
• Popups and landing pages
• SMS marketing and sales funnels
• Generous nonprofit discount

Pricing

GetResponse has three paid plans starting at $19/month for up to 1,000 contacts. However, this plan is severely limited in terms of automation.

Nevertheless, GetResponse offers a 30-day trial to users, so that they try the tool and decide if they want to commit.

Check out GetResponse

9. ActiveCampaign

Pricing: Paid plans start at $49/month, 14-day free trial

Best Feature: Multi-step custom automation builder

ActiveCampaign is another great tool for nonprofits to create their fundraising email marketing campaigns. This versatile tool provides you with many email marketing templates, while the drag-and-drop editor is fast and efficient. However, beginner users might feel overwhelmed by the vast functionality.

ActiveCampaign is particularly known for its automation capabilities. You’ll be able to create simple or more complex, behavior-triggered automation sequences through the visual builder. You can also craft drip campaigns to build strong relations with your audience and ensure recurring donations or support. There is also SMS automation, which may be handy down the line.

While this is not the most affordable solution, ActiveCampaign offers signup forms along with site and event tracking. These are powerful tools if you know how to leverage them properly.

And how about personalization options? The platform has a tagging system that enables you to effortlessly group and sort your audience based on numerous criteria. This helps you deliver highly relevant digital marketing campaigns to every single subscriber. Finally, ActiveCampaign offers a 20% discount for nonprofits.

Best Features

• Responsive email templates
• Visual automation builder with over 400 templates
• Conditional content
• Time zone sending
• Smart email list segmentation

Pricing

ActiveCampaign’s paid plans start relatively higher than other competitors. Specifically, paid plans start at $49/month for 1,000 subscribers and basic functionality.

It might be useful to test the tool before committing (since it has vast functionality) via the 14-day free trial offered.

Go to ActiveCampaign

10. Campaign Monitor

Pricing: Paid plans start at $9/month, free plan (purely testing)

Best Feature: Link review tool to identify broken links

Campaign Monitor is a robust email marketing tool trusted by nonprofits like Unicef and Cure Brain Cancer Foundation. It has a modern drag-and-drop email editor that’s easy to use, while you also have a variety of email templates.

This email service provider has great personalization options, letting you dynamically change the email content depending on which subscriber sees it. The excellent email deliverability will ensure all of your email campaigns are delivered to the subscribers’ inboxes and not the spam folder.

The tool incorporates a link review tool that helps you avoid sending any broken or outdated hyperlinks. To see your performance, you have rich analytics and reporting tools.

Finally, nonprofits receive 15% off regular pricing, which sweetens the already good deal.

Best Features

• Responsive email templates
• Personalized customer journeys
• Time zone sending
• Link review tool
• Integration with CRM apps (including Salesforce)

Pricing

Campaign Monitor’s paid pricing starts at $9/month, allowing up to 2,500 emails and giving you the platform’s core features. For more, a higher tier plan is needed.

The tool’s free plan is severely limited (for testing purposes, apparently), allowing you to send an email marketing campaign to 5 people.

Check out Campaign Monitor

11. HubSpot

Pricing: Paid plans start at $20/month, free tools

Best Feature: Built-in CRM solution

HubSpot is an all-in-one inbound marketing platform ideal for nonprofits on a budget. It comes with a built-in CRM solution, so you don’t need to spend extra or have an additional tool to learn.

The drag-and-drop email editor is simple yet efficient. You get a few templates, but don’t expect a wide variety. Also, the design is mostly basic. Nevertheless, the platform has a high email deliverability rate, so your campaigns will land straight into your audience’s inboxes.

You’ll also appreciate HubSpot’s A/B testing options, allowing you to experiment with different subject lines, email content, CTAs, and visuals. In this way, you can craft highly effective email campaigns that resonate with people and yield more donations to your cause.

Last but not least, HubSpot offers a sweet 40% discount for registered nonprofit organizations. However, there is a downside to this. This offer is only applicable to the Professional or Enterprise Tier HubSpot products that are not on the affordable side (for reference, they start at $890/month).

Best Features

• Efficient drag-and-drop editor
• Omni-channel marketing automation
• Social media
• A/B testing tool
• Detailed reporting and analytics

Pricing

HubSpot’s paid pricing starts at $20/month with the Starter plan, which provides all the essential tools to reach, persuade, and convert leads.

The platform has a range of free tools available that you can use to start with before you decide to go paid.

Check out HubSpot

Choosing The Best Software For Your NPO

If you’re a nonprofit organization looking for the best solution for your email marketing needs, it would be wise to leverage any free plans/trials and see the available discounts before committing. What’s more, functionality and ease of use play an important role since you need to do more with less.

If you feel that Moosend ticks all the boxes, feel free to create a Moosend account and test the platform at your own pace. You’ll immediately see the positive results!