8 Best Klaviyo Alternatives for 2024 [Free & Paid]

Klaviyo has long been an eCommerce-oriented email marketing software to create and send your promotional campaigns. However, users have noted certain issues, such as the pricey plans and sending campaign problems that disrupt their operations.

The solution is to start looking for the best Klaviyo alternatives to avoid a tool that won’t help you scale your business. To give you a hand, today, we will examine Klaviyo’s best competitors to get your eCommerce email marketing strategy back on track.

Without further ado, let’s see them!

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How We Selected The Following Tools

All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Top Klaviyo Alternatives: Listed

Email marketing and eCommerce usually go hand in hand, with the former allowing you to create the perfect strategy to amp your customer relationships and conversions.

Consequently, having a user-friendly email marketing platform to achieve your goals is essential to make it work. On our list, you will find various email marketing automation solutions with advanced features and functionality.

Before we expand on them, let’s see a comparison table of the platforms we’ll focus on:

Now let’s see them in detail.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here)

Best for: eCommerce, SMBs, Bloggers, Publishers

Unique feature: Powerful segmentation and personalization

Moosend’s software is a great Klaviyo alternative to power up your eCommerce store with advanced email creation tools, powerful marketing automation, and lead generation features.

Starting with lead generation, Moosend will allow you to expand your subscriber base with newsletter signup forms and landing pages. After collecting your new subscribers’ email addresses, you can easily use the segmentation features to divide your contacts into lists with similar interests. This will help you personalize your messages and build relationships with your audience more easily.

Compared to Klaviyo, Moosend’s email template software and automated workflows are more user-friendly and powerful to create and automate targeted email marketing campaigns, such as welcome and abandoned cart series for your audience.

The email builder is also equipped with product recommendations to engage your potential customers with products that interest them. Moreover, it sports an array of eCommerce email newsletter templates to help you save time and effort. Then, you can hop onto the visual workflow builder to craft drip campaigns that will nurture them into advocates of your online business.

If you want A/B Testing and real-time reporting, Moosend offers it in the Pro plan. And for those worrying about email deliverability, the tool has a sending score of 98% to land your messages in your subscribers’ inbox every single time.

Lastly, you can benefit from Moosend’s SMTP server and the numerous eCommerce and CRM integrations, including Magento, WooCommerce, Salesforce, and more.

Moosend Best Klaviyo Competitor Features

• Drag-and-drop email editor
• Email list management tool
• Fully-customizable email templates
• Popups and landing pages to boost lead generation
• Marketing automation workflows for better conversions
• Powerful reporting and analytics to monitor performance
• Integrations, either native or through Zapier

Pricing

Moosend’s pricing plans start at $9/month with the Pro Plan for 500 subscribers. After you sign up, you get access to unlimited emails, the template, form and landing page builders, transactional emails (SMTP), segmentation, and more. You can create a free account to try out the core features and, if satisfied, upgrade to a paid plan.

Try Moosend

2. ActiveCampaign

Pricing: Paid plans start at $39/month, 14-day free trial

Best for: Experienced marketers, eCommerce, Agencies

Unique feature: Advanced marketing automation

ActiveCampaign markets itself as an advanced marketing automation platform to power your eCommerce marketing endeavors. Before we get to the automated workflows, it’s good to know that the platform has an easy-to-use email editor and numerous templates to help you create your marketing messages.

As mentioned above, this Klaviyo alternative has powerful marketing automation capabilities, which will allow you to create the best customer experience for your online store. However, these features require some prior knowledge to take full advantage of them.

If you are looking for a simpler tool with powerful capabilities, you should consider one of ActiveCampaign’s competitors. If you already have prior experience, you can start setting up complex sequences to target your audience through ActiveCampaign.

Apart from that, you can also benefit from customer relationship management (CRM) to organize your data as efficiently as possible. Then, you can segment and personalize your customer’s journey and lead them closer to conversion.

Regarding integrations, this email marketing service has a huge variety of apps that you can connect to the platform to simplify tedious tasks. You’ll find eCommerce platforms like BigCommerce and Shopify, as well as tools like Jotform, Zapier, etc.

ActiveCampaign Top Advanced Features

• Advanced automated workflows
• Facebook Custom Audience retargeting
• Dedicated customer support
• Transactional emails
• Integrations for web push notifications, eCommerce platforms, etc.

Pricing

You can try ActiveCampaign for free by signing up for the 14-day trial. After the free period, you need to get one of the paid subscription plans starting with the Lite at $39/month for 1,000 subscribers.

Read our ActiveCampaign Analysis

3. Constant Contact

Pricing: Paid plans start at $10/month, 60-day Free trial

Best for: Small businesses, Online creators

Unique feature: Event invitation management system

Another popular choice is Constant Contact, an email marketing tool that favors online creators and educators. Through its unique event invitation management system, users can easily promote and sell their courses, webinars, online materials, etc.

The tool has an easy-to-use email builder to craft the perfect message for your audience. Moreover, you can use the marketing automation feature to send follow-up emails to your subscribers and customers. Then, track their engagement and create more targeted campaigns to convert them.

Constant Contact will let you set up social media ads and landing pages to retarget your audience and give your eCommerce store conversions a boost.

On the plus side, this email marketing tool has numerous integrations with popular eCommerce platforms, such as Shopify and WooCommerce, to streamline your processes and have better results.

Lastly, you can optimize your campaigns by monitoring your reporting and analytics and then using the available A/B Testing feature to improve your messages based on data. Nevertheless, you can only use the tool for your subject lines, unlike other Constant Contact alternatives that allow you to perform full email copy tests.

Constant Contact Marketing Solution Features

• Event registration management
• Autoresponders
• CRM system
• Facebook Ads
• Subject line A/B Testing
• Integrations through API

Pricing

Constant Contact gives you a 60-day free trial to test the platform. To keep using its features, you need to get one of the paid plans starting at $10/month. However, you will need the Plus plan starting at $45/month for the marketing automation tools.

Get a comprehensive overview of Constant Contact, including its pros and cons, pricing, features, and frequently asked questions (FAQ), in our dedicated review.

Read our Constant Contact Analysis

4. Mailchimp

Pricing: Paid plans start at $20/month, Limited free plan

Best for: Ecommerce, Agencies, Publishers

Unique feature: Multi-step automation workflows

Moving on, we have Mailchimp, a popular option for many online store owners due to its ability to create personalized purchase journeys. The email editor offers ease of use, allowing you to drag and drop the elements you like and see the changes happen in real-time.

While that’s the case for the email editor, Mailchimp doesn’t have a visual workflow editor to help you visualize your sequences, unlike its popular competitors. This can be a problem if you’re used to Klaviyo’s visual flows.

If you are okay with the lack of a visual flow builder, you can use the platform’s feature to craft advanced multi-step automation workflows to target your audience every step of the way. Mailchimp will also equip you with pre-made journeys to save time, including welcome series, abandoned cart emails, product retargeting campaigns, and more.

Furthermore, you can use the available scheduling tools to deliver your campaigns at the right time. Then, you can leverage send-time optimization to find the best time to send your emails based on customer engagement data.

Mailchimp Best Software Features

• Multi-step custom workflows
• Send time optimization
• Social media tools
• Pre-built automations
• Behavior-based automations

Pricing

Like Klaviyo, Mailchimp offers a very limited free plan with an email send limit of 2,500 emails/month (500/day). For more, you need to upgrade to one of the paid plans. Mailchimp pricing starts at $20/month with the Standard plan for 500 subscribers.

Interested in Mailchimp? Read our Mailchimp review, where we examine its pricing, features, and usability to help you make an informed decision.

Read our Mailchimp Analysis

5. Brevo (formerly Sendinblue)

Pricing: Paid plans start at $25/month, Free plan

Best for: Publishers, Agencies, eCommerce

Unique feature: Conversion tracking

If you want to combine email and SMS marketing, then Brevo may be a great choice for you. This Klaviyo alternative will equip you with an easy-to-use email editor to craft your promotional messages. Then, you can use the marketing automation options to set up automated sequences for your online store customers.

Email list segmentation and personalization are also available to help you group your audience into segments with similar interests and then target them with content tailored to their needs. Moreover, you can use the customizable newsletter signup forms to expand your email list through your eCommerce store or social media profiles.

Apart from that, Brevo allows you to create and send transactional emails through the SMTP server, including shipping updates, order confirmations, and more. The platform also gives you access to open & click reports to monitor your email marketing campaign performance and then use the available A/B Testing to optimize your email marketing strategy.

Overall, this tool is a good alternative to Klaviyo but lacks a little in the email creation department, unlike other Brevo alternatives.

Brevo Best Email Service Features

• SMS marketing options
• A/B Testing feature
• CRM system
• Multi-user access
• Landing page builder

Pricing

Brevo has a free plan to test the email marketing service. However, it is very limited, meaning you can only send 300/day. To take advantage of all the tools, you need one of the paid plans starting at $25/month with the Lite plan for 20,000 contacts. However, for the marketing automation tools, you have to upgrade to the Premium plan, starting at $65/month. An enterprise plan is also available.

Read our Brevo Analysis

6. GetResponse

Pricing: Paid plans start at about $17/month, Free plan

Best for: Publishers, eCommerce

Unique feature: One-click integrations

GetResponse is a suitable Klaviyo alternative for online business owners who want a simple and less expensive email marketing tool. The platform offers numerous features to help you grow your eCommerce sales, such as automated workflows to target your shoppers with the right offers.

Apart from the email campaign builder, GetResponse offers one-click integrations with popular eCommerce platforms to help you streamline your marketing efforts. You can seamlessly connect your apps to sync customer data, order history, products, etc.

Marketing automation is also part of the deal, with a workflow editor and prebuilt sequences to save time. You can create a series of different campaigns to target your new subscribers and cart abandoners and re-engage your disengaged audience with relevant content.

Lastly, this email service offers SMS marketing options to help you keep your customers up-to-date with their orders and retarget them. That’s great if you are following a more omnichannel marketing strategy.

GetResponse Top Email Solution Features

• Advanced segmentation
• Landing page builder
• Email list segmentation
• Web push notifications

Pricing

GetResponse has a free plan, but you can only store 500 contacts, which may not be ideal for a growing business. For more, you can choose from three paid options, starting with the Basic plan at about $17 per month for 1,000 subscribers.

Check GetResponse

7. Omnisend

Pricing: Paid plans start at about $16/month, Free plan

Best for: eCommerce

Unique feature: Flexible automation options

Among the best Klaviyo’s alternatives, you’ll also find Omnisend, an eCommerce-oriented email marketing solution to power up your online store.

Like the rest of the tools on this list, Omnisend has a drag-and-drop campaign editor and pre-built newsletter templates to craft your promotional messages more easily.

Moreover, to increase your lead generation and build your email list, the platform offers pop-ups and forms to make the process easier. Then you can use the list management tools to keep your subscribers organized.

If you want to target your audience based on specific behaviors and actions, you can set up automated workflows. You can craft cart abandonment sequences to restore your lost revenue, order confirmations, cross-sell campaigns, etc.

Lastly, Omnisend gives you the ability to do SMS marketing by letting you combine automated texts with email and push notifications.

Omnisend Best Platform Features

• Marketing automation
• Pop-ups and forms
• Audience sync for ads
• SMS marketing options

Pricing

Omnisend has a subscription model similar Klaviyo’s pricing. The tool allows you to explore its features through its free plan, which is for up to 250 contacts and 500/emails per month, 60 SMS, and 500 Web Push. To increase these limits, you need to upgrade to a paid subscription, starting with the Standard plan at $16/month and the Pro at $59/mo for 500 contacts.

Check Omnisend

8. Campaign Monitor

Pricing: Paid plans start at about $10/month, Very limited free plan

Best for: eCommerce, NPOs

Unique feature: Time zone newsletter sending

Next on our list of the top Klaviyo alternatives, we have Campaign Monitor. This email marketing service will offer you a user-friendly campaign editor and a selection of email newsletter templates to create your promotional messages.

Moreover, the tool is equipped with marketing automation features to let you set up automated sequences for your audience and drip campaigns that will convert them into customers.

If your audience is in different time zones, Campaign Monitor’s time zone newsletter sending is great for targeting them at the right time to increase your open and click-through rate.

Lastly, this service also integrates with popular apps to help you streamline your marketing efforts, including Salesforce, WordPress, and Shopify.

Campaign Monitor Best Email Service Features

• Email template builder
• Signup forms
• Personalization features
• Integration with popular apps

Pricing

Campaign Monitor may have a free plan but it is only for testing the features as it lets you email a total of five subscribers. If you want to start with email marketing, you have to get one of the available paid subscription plans starting at $10/month for 500 subscribers.

Check Campaign Monitor

The Best Klaviyo Alternatives Out There

Whether you have a small online store or a big eCommerce company, selecting the right tools for the job will save you time and money that you can invest to improve other aspects of your business.

Email marketing is every eCommerce store’s best friend, so choosing a powerful and cost-effective platform is essential to succeed. If you got Klaviyo but felt like it doesn’t cover your needs, then it’s time to make the switch.

Before you get your new tool, though, make sure to test it using any free trial or plan it may offer. Then you are ready to get your email marketing back on track.

And if you think that Moosend’s features are exactly what you need to thrive, why not register for a free account to see how you can power your online business in a few minutes?

Time to get back on track!