8 Best Klaviyo Alternatives for 2024 [Free & Paid]

Klaviyo is an eCommerce-oriented email marketing software that lets you create and send promotional campaigns. However, users have noted certain issues with the service, such as the pricey plans and problems with campaign sending that disrupt their operations.

The solution is to start looking for the best Klaviyo alternatives to move away from a tool that won’t help you scale your business. To give you a hand, today, we will examine Klaviyo’s best competitors to get your eCommerce email marketing strategy back on track.

Why You Should Consider a Klaviyo Competitor

Klaviyo is a great service for eCommerce businesses, but it isn’t ideal for everyone. Here are some key reasons that make users change the software and find a reliable alternative:

• Expensive pricing (not scalable): The tool’s pricing is among the highest. If you add SMS, things become prohibitive for growing businesses. If you plan to build a large list, Klaviyo will incur heavy costs.
• Lacking customer support: During busy periods like Black Friday, support is slow or unavailable. Also, free plan users have email support for only 60 days (after that you need to pay).
• Limited SMS marketing options: Apart from the steep pricing, SMS messages are available for only 9 countries (US, UK, Australia, and Canada among them).
• Complexity of features: Some advanced features will be overkill for small businesses and thus unnecessary to pay.

Alternatives to Klaviyo by Use Case

Before we take a thorough look at them, here are each tool’s best use cases:

• Moosend – Best for advanced and easy-to-set-up automated workflows
• ActiveCampaign – Best for sophisticated automation options
• Constant Contact – Best for event management and RSVPs
• Mailchimp – Best for creating complex customer journeys
• Brevo – Best for email automation and SMS messages
• GetResponse -Best for webinar hosting alongside email automation
• Omnisend – Best for managing multiple stores
• Campaign Monitor – Best for affordable digital marketing

Top Klaviyo Alternatives: Listed

Email marketing and eCommerce usually go hand in hand, with the former allowing you to create the perfect strategy to amp your customer relationships and conversions.

Consequently, having a user-friendly email marketing platform to achieve your goals is essential to make it work. The email marketing automation solutions below are selected with a focus on usability and advanced functionality.

Now let’s see them in detail.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best for: eCommerce, SMBs, Bloggers, Publishers

Unique feature: Powerful segmentation and personalization

Moosend is a great Klaviyo alternative to power up your eCommerce store with advanced email creation tools, powerful marketing automation, and lead generation features.

Starting with lead generation, Moosend helps you expand your subscriber base with newsletter signup forms and landing pages. After collecting your new subscribers’ email addresses, you can easily use the segmentation features to divide your contacts into lists with similar interests. This will help you personalize your messages and build strong relationships with your audience more easily.

Compared to Klaviyo, Moosend’s email template software and automated workflows are more user-friendly and powerful to create and automate targeted email marketing campaigns, such as welcome and abandoned cart series for your audience.

The email builder is also equipped with product recommendations to engage your potential customers with products that interest them. Moreover, it sports an array of eCommerce email newsletter templates to help you save time and effort. Then, you can hop onto the visual workflow builder to craft drip campaigns that will nurture them into advocates of your online business.

If you want A/B testing and real-time reporting, Moosend’s got you covered. And for those worrying about email deliverability, the tool has a sending score of 98% to land your messages in your subscribers’ inbox.

Lastly, you can benefit from Moosend’s SMTP server, transactional emails, and numerous eCommerce and CRM integrations, including Magento, WooCommerce, and Salesforce.

Moosend Features

• Drag-and-drop email editor
• Email list management tool
• Transactional emails (e.g., order confirmations and shipping details)
• Fully-customizable email templates
• Popups and landing pages to boost lead generation
• Marketing automation workflows for better conversions
• Powerful reporting and analytics to monitor performance
• Integrations, either native or through Zapier

Pros

• Intuitive editor with powerful features (countdown timers, dynamic content)
• Easy-to-set-up automations with advanced triggers and actions
• High email deliverability

Cons

• No SMS marketing options
• Signup forms lack advanced customization options

Further reading: For more about the platform, you can read Forbes’ full Moosend review.

Pricing

Moosend’s pricing plans start at $9/month with the Pro plan for 500 subscribers. This plan lets you send unlimited emails, access the template, form and landing page builders, build segments, and more. You can create a free account to fully test all core features and, if satisfied, continue with a paid plan. You can also create a custom plan to include the features you want, like transactional emails and custom reports.

Try Moosend

2. ActiveCampaign

Pricing: Paid plans start at $19/month, 14-day free trial

Best for: Experienced marketers, eCommerce, Agencies

Unique feature: Advanced marketing automation

ActiveCampaign markets itself as an advanced marketing automation platform to power your eCommerce marketing endeavors. It has an easy-to-use email editor and numerous templates to help you create your marketing messages.

As mentioned above, this Klaviyo alternative has powerful marketing automation capabilities, which allow you to create a unique customer experience for your online store. However, these features require some prior knowledge to take full advantage of them.

If you are looking for a simpler tool with powerful capabilities, you should consider one of ActiveCampaign’s competitors. If you already have prior experience, you can start setting up complex sequences to target your audience with ActiveCampaign.

Apart from that, you can also benefit from customer relationship management (CRM) to organize your data as efficiently as possible. Then, you can segment and personalize your customer’s journey and lead them closer to conversion.

Regarding integrations, this email marketing service has a huge variety of apps that you can connect to the platform to simplify tedious tasks. You’ll find eCommerce platforms like BigCommerce and Shopify, as well as tools like Jotform, Zapier, etc.

ActiveCampaign Features

• Advanced automated workflows
• Facebook Custom Audience retargeting
• Dedicated customer support
• Transactional emails
• Integrations for web push notifications, eCommerce platforms, etc.

Pros

• Powerful automation (huge range of pre-built journeys)
• Automations Map (to see how your automations interact with each other)

Cons

• Complex software (not ideal for inexperienced/beginner users)
• Steep learning curve
• Prcey to take advantage of its advanced functionality

Further reading: For the full breakdown, check out our detailed ActiveCampaign review.

Pricing

You can try ActiveCampaign for free by signing up for the 14-day trial. After the free period, paid subscription plans start with the Starter at $19/month for 1,000 subscribers.

3. Constant Contact

Pricing: Paid plans start at $12/month, 14-day free trial

Best for: Small businesses, Online creators

Unique feature: Event invitation management system

Another popular choice is Constant Contact, an email marketing tool that favors online creators and educators. Through its unique event invitation management system, users can easily promote and sell their courses, webinars, online materials, etc.

The tool has an easy-to-use email builder to craft the perfect message for your audience. Moreover, you can use the marketing automation feature to send follow-up emails to your subscribers and customers. Then, track their engagement and create more targeted campaigns to convert them.

Constant Contact will let you set up social media ads and landing pages to retarget your audience and give your eCommerce store conversions a boost.

On the plus side, this email marketing tool has numerous integrations with popular eCommerce platforms, such as Shopify and WooCommerce, to streamline your processes and have better results.

Lastly, you can optimize your campaigns by monitoring your reporting and analytics and then using the available A/B Testing feature to improve your messages based on data. Nevertheless, you can only use the tool for your subject lines, unlike other Constant Contact alternatives that allow you to perform full email copy tests.

Constant Contact Features

• Event registration management
• Autoresponders
• CRM system
• Facebook Ads
• Subject line A/B Testing
• Integrations through API

Pros

• Easy customer segmentation (but not available on lowest tier plan)
• Straightforward and rich analytics

Cons

• Email templates look outdated
• Advanced automation locked behind the more expensive plans

Further reading: For more about the platform, you can read our in-depth Constant Contact review.

Pricing

This Klaviyo alternative gives you a 14-day free trial to test the platform. After that, paid plans start with the Lite plan at $12/month for 500 contacts. However, you will need a more expensive plan for the marketing automation tools.

4. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Best for: eCommerce, Agencies, Publishers

Unique feature: Multi-step automation workflows

Moving on, we have Mailchimp, a popular option for many online store owners due to its ability to create personalized purchase journeys. The email editor offers ease of use, allowing you to drag and drop the elements you like and see the changes happen in real time.

While that’s the case for the email editor, Mailchimp doesn’t have a visual workflow editor to help you visualize your sequences, unlike its popular competitors. This can be a problem if you’re used to Klaviyo’s visual flows.

If you are okay with the lack of a visual flow builder, you can use the platform’s feature to craft advanced multi-step automation workflows to target your audience every step of the way. Mailchimp will also equip you with pre-made journeys to save time, including welcome series, abandoned cart emails, product retargeting campaigns, and more.

Furthermore, you can use the available scheduling tools to deliver your campaigns at the right time. Then, you can leverage send-time optimization to find the best time to send your emails based on customer engagement data.

Mailchimp Features

• Multi-step custom workflows
• Send time optimization
• Social media tools
• Pre-built automations
• Behavior-based automations

Pros

• Powerful email template editor
• Endless integration options

Cons

• Expensive subscription plans (with hidden costs)
• Unsubscribed/inactive contacts count towards your subscriber limit

Further reading: For more insights about the platform, you can read the full Mailchimp review.

Pricing

Like Klaviyo, this email service provider offers a limited free plan with an email send limit of 2,500 emails/month (500/day). For more, you need to upgrade to one of the paid plans. Mailchimp pricing starts at $20/month with the Standard plan for 500 subscribers.

5. Brevo (formerly Sendinblue)

Pricing: Paid plans start at $9/month, free plan

Best for: Publishers, Agencies, eCommerce

Unique feature: Conversion tracking

If you want to combine email and SMS marketing, then Brevo may be a great choice for you. This Klaviyo alternative will equip you with an easy-to-use email editor to craft your promotional messages. Then, you can use the marketing automation options to set up automated sequences for your online store customers.

Email list segmentation and personalization are also available to help you group your audience into segments with similar interests and then target them with content tailored to their needs. Moreover, you can use the customizable newsletter signup forms to expand your email list through your eCommerce store or social media profiles.

Apart from that, Brevo allows you to create and send transactional emails through the SMTP server, including shipping updates, order confirmations, and more. The platform also gives you access to open & click reports to monitor your email marketing campaign performance and then use the available A/B Testing to optimize your email marketing strategy.

Overall, this tool is a good alternative to Klaviyo but lacks a little in the email creation department, unlike other Brevo alternatives.

Brevo Features

• SMS marketing options
• A/B Testing feature
• CRM system
• Multi-user access
• Landing page builder

Pros

• Intuitive email designer with advanced functionality
• SMS & WhatsApp campaigns
• Solid automation (with endless actions and triggers to choose from)

Cons

• Deliverability is not so great
• Reporting and analytics feel too simple compared to the rest of the platform

Further reading: For more about the platform, check out our detailed Brevo review.

Pricing

Brevo has a limited free plan that allows 300 emails per day. To take advantage of all the tools, you need one of the paid plans starting at $9/month with the Starter plan for 500 contacts. However, for marketing automation tools, you need the Business plan, starting at $18/month. An enterprise plan is also available.

6. GetResponse

Pricing: Paid plans start at about $19/month, free plan

Best for: Publishers, eCommerce

Unique feature: One-click integrations

GetResponse is a suitable Klaviyo alternative for online business owners who want a simple and less expensive email marketing tool. The platform offers numerous features to help you grow your eCommerce sales, such as automated workflows to target your shoppers with the right offers.

Apart from the email campaign builder, GetResponse offers one-click integrations with popular eCommerce platforms to help you streamline your marketing efforts. You can seamlessly connect your apps to sync customer data, order history, products, etc.

Marketing automation is also part of the deal, with a workflow editor and prebuilt sequences to save time. You can create a series of different campaigns to target your new subscribers and cart abandoners and re-engage your disengaged audience with relevant content.

Lastly, this email service offers SMS marketing options to help you keep your customers up-to-date with their orders and retarget them. That’s great if you are following a more omnichannel marketing strategy.

GetResponse Features

• Advanced segmentation
• Landing page builder
• Email list segmentation
• Web push notifications
• Contact scoring

Pros

• Conversion funnels (great for eCommerce stores)
• List automation tools
• Google and social media ads

Cons

• Email automation available only on pricier plans
• Pricier compared to its alternatives

Pricing

GetResponse has a free plan, but you can only store 500 contacts, which may not be ideal for a growing business. For more, you can choose from three paid options, starting with the Email Marketing plan at $19 per month for 1,000 subscribers.

7. Omnisend

Pricing: Paid plans start at $16/month, free plan

Best for: eCommerce

Unique feature: Flexible automation options

Among the best Klaviyo alternatives, you’ll also find Omnisend, an eCommerce-oriented email marketing solution to power up your online store.

Like the rest of the tools on this list, Omnisend has a drag-and-drop campaign editor and pre-built newsletter templates to craft your promotional messages more easily.

Moreover, to increase your lead generation and build your email list, the platform offers pop-ups and forms to make the process easier. Then you can use the list management tools to keep your subscribers organized.

If you want to target your audience based on specific behaviors and actions, you can set up automated workflows. You can craft cart abandonment sequences to restore your lost revenue, order confirmations, cross-sell campaigns, etc.

Lastly, Omnisend gives you the ability to do SMS marketing by letting you combine automated texts with email and push notifications.

Omnisend Features

• Marketing automation
• Pop-ups and forms
• Audience sync for ads
• SMS marketing options

Pros

• Generous free plan that includes advanced features
• Sales tracking for email, SMS and push notifications
• Multi-channel automation for a truly unique experience

Cons

• Not as many integrations as Klaviyo
• Email deliverability has not been great lately

Pricing

Omnisend has a subscription model similar to Klaviyo’s pricing. The tool allows you to explore its features through its free plan, which is for up to 250 contacts and 500/emails per month, $1 in SMS credits, and 500 Web Push. To increase these limits, you need to upgrade to a paid subscription, starting with the Standard plan at $16/month and the Pro at $59/mo for 500 contacts.

8. Campaign Monitor

Pricing: Paid plans start at $9/month, free plan (purely testing)

Best for: eCommerce, NPOs

Unique feature: Time zone newsletter sending

Next on our list of the top Klaviyo alternatives, we have Campaign Monitor. This email marketing service will offer you a user-friendly campaign editor and a selection of email newsletter templates to create your promotional messages.

Moreover, the tool is equipped with marketing automation features to let you set up automated sequences for your audience and drip campaigns that will convert them into customers.

If your audience is in different time zones, Campaign Monitor’s time zone newsletter sending is great for targeting them at the right time to increase your open and click-through rate.

Lastly, this service also integrates with popular apps to help you streamline your marketing efforts, including Salesforce, WordPress, and Shopify.

Campaign Monitor Features

• Email template builder
• Signup forms
• Contact list segmentation
• Integration with popular apps

Pros

• Detailed analytics
• Transactional email sending

Cons

• Limited eCommerce integrations

Pricing

Campaign Monitor may have a free plan but it is only for testing the features as it lets you email a total of five subscribers. Pricing is based on the number of contacts you have and starts from $9/month for 500 subscribers.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Additional Resources

Here are some extra resources to help you select the right tool for your business:

• ActiveCampaign alternatives
• Best email marketing software for eCommerce
• Top email marketing services

The Best Klaviyo Alternatives Out There

Whether you have a small online store or a big eCommerce company, selecting the right tools for the job will save you time and money that you can invest to improve other aspects of your business.

Email marketing is every eCommerce store’s best friend, so choosing a powerful and cost-effective platform is essential to succeed. If you got Klaviyo but felt like it doesn’t cover your needs, then it’s time to make the switch.

Before you get your new tool, though, make sure to test it using any free trial or plan it may offer. Moosend, for example, offers a 30-day free trial so you can test all core features and see if it’s the right fit for your business.

Frequently Asked Questions (FAQs)

Below you’ll find some common questions and their answers.

1. Which email marketing platform is best for e-commerce businesses?

Moosend, ActiveCampaign, Omnisend, and Drip are among the top email platforms for e-commerce. However, if you need an affordable solution with specialized automation features and reliable support, Moosend should be the first tool to consider.

2. Are there any free alternatives to Klaviyo?

Yes, several alternatives to Klaviyo offer free plans or trials, including Mailchimp, Moosend, Brevo, and GetResponse. The main downside of free plans is that they are severely limited in terms of functionality. Consequently, it’s advisable to purchase a paid plan to enjoy all the features without compromises.

3. What are some key factors to consider when switching from Klaviyo?

You should definitely consider the following factors:

• Feature set: Ensure the alternative software offers all the features you require.
• Pricing: Affordable pricing will ensure the growth of your business
• Ease of use: Evaluate the user interface and how easy it is to implement automation.
• Support: Consider the quality and channel of customer support.
• Integrations: Check if the software integrates well with your existing tools and apps.