14 Email Drip Campaign Examples To Steal Today
Wondering how to get more out of your email marketing and drip campaign/s?
Wonder no more!
Today, we’ve compiled and analyzed 14 email drip campaign examples to dig deeper and get more by doing less!
The primary goal of a drip campaign is to attract the right subscribers and send highly relevant emails to convert them.
However, the usual “sign up to receive my newsletter” opt-in box won’t cut it anymore.
Nor will sending subscribers emails intermittently about topics they didn’t sign up for.
Therefore, striking the perfect balance while list building and keeping your subscribers engaged will appease your target audience for a sustainable marketing strategy.
To build your mailing list and boost your user engagement, it’s time to see some of the best drip email campaigns.
Get ready to learn everything about these campaigns and fuel your inspiration!
What is a Drip Campaign?
Drip marketing is an email marketing strategy composed of multiple emails sent out at specific times and dates.
Your new subscribers will receive these emails after signing up through your newsletter sign up forms.
Then, they will receive your emails in a timely fashion until the campaign ends.
Effective drip campaigns will help you achieve consistent growth and automate time-consuming, demanding, or delicate manual tasks that otherwise could incur mistakes.
So, now you just made your email marketing a lot easier!
Implementing a Drip Campaign
To implement a drip campaign, you need the power of marketing automation.
Marketing automation allows you to set up your email campaigns and schedule them.
This campaign series is what Moosend’s sophisticated email automation is all about!
So, if you haven’t registered, you can sign up for free and start sending unlimited drip campaigns in a breeze.
Now that you got the tools, let’s see what makes these campaigns so unique.
An email drip campaign is perfect for
- building your list and turning subscribers into advocates through lead nurturing campaigns.
- giving your signup rate a considerable boost.
- lowering the risk of people unsubscribing.
- segmenting your audience into more targeted groups based on user actions.
If you have no idea how to come up with a drip campaign for your business, then you’re in luck.
Below, you’ll discover some of the best drip campaign examples to help you come up with your email templates.
14 Incredible Drip Campaign Examples to Steal Today
I hope you brought your black hoodie (or black cat-suit) because it’s time to steal some inspiration for your next big drip campaign!
1. Drip Campaign Example – Netflix’s Win-Back Campaign
At some point, your loyal customer was happy to do business with you. However, something happened, and you saw them leave.
The reasons behind this phenomenon are simple: your customer found a better product, they forgot about you, or they don’t need your product anymore.
Since competition can be tough for businesses with similar products/services, being smart with your re-engagement tactics is a must.
In this case, your best shot is a well-crafted win-back drip campaign that will be personalized and attractive enough to get your customer back.
A fantastic win-back drip campaign comes from Netflix.
The brand is familiar with the losses incurred by lost subscriptions.
To combat the issue, Netflix has created a smart win-back drip campaign to reduce its churn rate and boost engagement.
While this email is nothing special, Netflix aims at winning back its customer by including a brightly colored call-to-action.
However, that’s not the only thing that’ll get back those lost subscriptions.
For the next three months, the brand sends its former customers a series of emails with all the new movies and TV series they are missing out.
Showing their recently added shows along with the user’s top picks gives Netflix’s former customers more reasons to restart their subscription.
After a series of personalized drip campaigns, Netflix finally delivers a targeted email to show customers what they need to do to enjoy all the benefits highlighted throughout the email sequence.
The brand’s entire win-back approach is based on reminding the customer how much fun they had during their subscription.
So, favoring simplicity and showing your customers why they should reinvest in your brand is all you need to restore your lost revenue.
2. Drip Campaign Example – Patagonia’s Weather-Based Recommendations Campaign
Turning weather into sales is a real thing and not something I made up just now!
If you are familiar with weather-based marketing, then you know what this is about. If not, then, let’s find out together!
For starters, weather marketing is all about sending emails whose copy and visuals are based on a subscriber’s location and its weather conditions.
For this to work, you need to leverage the power of email marketing automation to set up a drip campaign that will draw weather data from a specific location.
Then, all you need is to deliver targeted recommendations corresponding to the weather forecast.
When I received my first weather-based drip campaign, it was 5°C outside (41.0 °F for my Fahrenheit friends), and I was already debating whether I should buy a new pair of gloves or a lovely scarf.
To my surprise, Patagonia offered me exactly what I needed to protect myself from the sudden low temperatures.
The brand’s targeted message makes this drip series an excellent example of personalized eCommerce email marketing for higher conversions.
The success behind it, though, lies in giving your customers tailored recommendations that will fulfill an urgent need caused by environmental changes.
Of course, to get your subscribers to engage with your weather-based drip campaign, you need to give them a straightforward CTA.
As you can see, going minimal is always the best way to do that, especially when you need to deliver multiple CTAs for different products.
Just make sure that your recommendations match your customer’s weather conditions; otherwise, you might end up recommending the wrong product.
If you feel like testing the weather-based campaigns yourself, you can signup with us, check our cool marketing automation templates, and “make it rain!”
3. Drip Campaign Example – Dollar Shave Club’s Cross-Selling Campaign
Coming up with the perfect plan to incentivize your customers to buy more is one of the most challenging tasks that need the right planning, time, and effort.
Well, what if I told you that you could skip all that with an excellent cross-sell drip campaign?
Cross-selling is an effective sales technique that aims at recommending additional products to customers based on their order history and personal preferences.
Now, if you take that technique and turn it into an attractive email, you will get one of the most effective email drip campaigns to boost your Average Order Value (AOV) and make your sales fly.
To master the art of the cross-sell drip campaign, offer your customers something that will make them think that it will be a shame not to add it in their cart.
A fantastic example of a cross-sell drip campaign comes from the Dollar Shave Club. I’m sure that you’ve already heard about the brand before.
Or at least came across their viral landing page and video!
Here, we got another smart marketing campaign:
This cross-sell drip campaign from the Dollar Shave Club hits all the right notes. Why?
First of all, the email summarizes the customer’s order, displaying valuable information about each product.
Then, the next section gives customers a fantastic opportunity to buy additional items that complement their initial order.
Keep in mind that to work, your cross-sell emails need to be smart and elegant.
Don’t turn them into ugly promotional campaigns that will scream of “buy me now!”
Instead, use your drip campaigns to emphasize on the “I think this item will also benefit you.”
That’s cross-selling drip marketing done right.
4. Drip Campaign Example – Leesa’s Limited Offer Campaign
Arguably, one of the most iconic tactics used by hundreds of brands is the limited sales drip campaigns. But you already knew that, right?
These email campaigns work because they have an irresistible offer that your subscribers can’t ignore.
Of course, when you infuse these campaigns with the right incentive and a magical X% off, you get a conversion bomb.
Here, you can see how the Leesa team has combined its limited offer drip series with a powerful sales trigger:
Black Friday in July? That’s a steal!
Not only that, but Leesa delivers two more exceptional campaigns to maximize its click-through and conversion rates in a breeze.
The first one in the email sequence informs its subscribers that the sale will end soon.
For Leesa’s subscribers, this translates into “hurry up, the amazing deal will end soon!”
Of course, Leesa has another secret ace up its sleeve to increase conversions.
Subscribers who didn’t purchase within the limited sale period will come across a little surprise:
Sale extended! What a relief!
This email sequence qualifies as one of the top email drip campaign best practices you can find.
To sum it up for you, Leesa’s drip email examples give subscribers an incredible experience:
- first, they are notified of the limited Black Friday in July sale,
- then, the brand tells them that the offer is valid for another two days, and
- lastly, like a deus ex machina, the final email informs them that the offer is extended.
Everyone loves a good sale, and Leesa knows how to make its subscribers buy more through this clever drip campaign sequence.
5. Drip Campaign Example – Kenneth Cole’s Cart Abandonment Campaign
If you’re running an eCommerce store, then you’re fully aware of the difficulties involved in closing a sale with potential a buyer.
Even if you shortened the sales process, there are still certain obstacles that might prevent you from closing a transaction.
One of the biggest pitfalls of eCommerce is cart abandonment.
There are many reasons why people abandon their carts. According to cart abandonment statistics, 60% of customers leave their carts due to high extra costs.
So, it is up to you to prevent them from sealing the deal.
The best way to combat cart abandonment is by sending them an automated email reminding them that they forgot to check out.
In fact, you may need to send out more than one email to convert these deserters into buyers.
The idea behind this campaign is to encourage people to complete their purchase by offering a much larger discount as time passes.
As valuable as cart abandonment recovery is, you should never condition buyers to leave their shopping carts on purpose for the discount fee to kick in.
Now, let’s take a look at this drip campaign example from Kenneth Cole:
At first, the brand gives customers an amazing 15% off to motivate them to complete their purchase.
However, to increase the chances of converting them, Kenneth Cole makes the offer valid for 48 hours.
However, is this enough to get your cart abandoners to complete their purchase?
Well, maybe, but why risk it?
With this in mind, the brand delivers another cart abandonment drip campaign that effortlessly leads abandoners towards conversion:
With 20% off, who can resist?
6. Drip Campaign Example – Paul Mitchell’s Break Up/Unsubscribe Campaign
Do you know what the movie “Marriage Story,” your subscribers and your eCommerce business have in common?
Well, you should have taken a hint when that one special subscriber of yours, who always opened and clicked on your emails, started giving you the cold shoulder.
Unfortunately, no matter how many fantastic offers you sent them, it still led to their disengagement with your business in general.
But wait, what if this happens to the rest of your email list? This sounds a lot like a break up to me.
Well, in this case, it’s time to call for the best mediator out there.
And when I say mediator, I mean that single email campaign that will fix your subscriber’s relationship with your business.
As we said before, nothing can stop your subscribers from deleting your emails or unsubscribing.
Worry not, though, because you still have one last trick up your marketing sleeve to get your subscriber to re-evaluate their relationship with your business and start anew.
So, let me introduce you to Paul Mitchell’s mediator:
Upon receiving this email, subscribers come across a sad face consisting of the brand’s products.
The visual, along with the break-up vibe of the copy, make them rethink their relationship with you while demonstrating the products they once used to love.
By highlighting what the subscriber will miss out on if they stop receiving emails, the campaign invites them to re-engage with the brand.
With this unique email, Paul Mitchell not only boosts its eCommerce sales but also guarantees its long-term survival and growth.
All in all, this is a unique unsubscribe drip campaign example to inform your subscribers that you’ll stop emailing them if they don’t take one last action to “save” their relationship with you.
7. Drip Campaign Example – Tone It Up’s 21-Day Challenge Campaign
Staying fit can be frustrating if you don’t have a clear goal in mind!
With Tone It Up’s 21-day challenge, though, you can build strength from your living room and give your well-being a boost.
Sounds ideal, right?
To respond to its audience’s need, the brand uses this email drip campaign to deliver an engaging challenge for its fitness-lovers:
Upon signing up, you will receive your workout schedule and various recipes to get you the results your desire.
However, that’s not the only thing that the brand does right.
Tone It Up will keep delivering emails whether you sign up for their program or not.
In the next email, you can see that the brand highlights the benefits of the challenge and some tips to help its subscribers stay motivated.
Of course, email personalization couldn’t be absent from this campaign!
Adding your subscriber’s name makes the entire campaign more relevant, increasing their desire to be part of the program!
Furthermore, the brand grabs the opportunity to integrate their email marketing with social media.
This brilliant email sign-off will increase your engagement and cross-promotional efforts leading to better brand awareness and more conversions.
If you want to boost your conversion rate, creating a challenge drip campaign will be a fresh way to engage with your audience, especially when the entire community is involved.
And if you aren’t in Tone It Up’s niche, worry not!
Instead of workouts, you can leverage case studies, white papers, and even webinars to plan an equally amazing challenge for your audience!
8. Drip Campaign Example – Leah Kalamakis’ Freelancing to Freedom Project
Leah Kalamakis has made a living as a freelance web designer.
She wants to impart her knowledge and success to other people, which is why she set up the Freelancing to Freedom Project School.
Through this online course, she offers paid subscribers access to exclusive content that contains blueprints to her success that they could emulate.
To get a taste of what she offers, you can sign up to receive Leah’s Freelancer’s Toolkit.
From there, she also sends emails regularly to upsell her online course.
However, what makes Leah’s drip marketing remarkable is the personal tone she sets on each email.
She shares her day-to-day musings with her subscribers and manages to connect her experiences with her online course.
It’s a pretty smart strategy on her part. By opening up and being more personable, she gains her subscribers’ trust, giving them more reason to shell out cash for her course.
This drip campaign example might seem simple and plain. However, a friendly copy and a personal experience will make your audience feel closer to you.
And while newsletter images generally contribute to better click-through rates, sometimes a friendly email might be more effective.
Especially for bloggers, this can be your ticket to nail your drip series, build better relationships, and increase your sales.
So, if you are a crafty wordsmith and have a ton of experiences in your arsenal, make sure to use them!
9. Drip Campaign Example – Drift’s Welcome Drip Marketing Campaign
Let’s step back from the drip campaign ideas and look deeper into the parts that make an automated email sequence.
One of those parts is the good old welcome email, which is the first thing subscribers receive after signing up.
These messages are important because they set the tone for the rest of your email campaign.
If it doesn’t resonate with your audience, they might hit the unsubscribe button then and there.
Therefore, you have to get this right if you want to retain your subscribers and bring them down your sales funnel.
One of the best welcome email drip campaign examples is from Drift.
Usually, welcome emails take the form of a landing page that thanks you for signing up and highlights the benefits you’ll get as a subscriber.
However, Drift foregoes the formality by getting down and dirty with what truly matters.
Upon signing up, you will receive this email from them that curates the best blog posts that you need to read.
There’s an icon for each of the popular posts, and the number of views each has accumulated since it was first published.
More specifically, the beginning of the copy sets the tone of the email, and perhaps the succeeding emails you will receive in the future.
You can replicate this type of email for your drip sequence if you:
- create and refine your subject lines for higher open rates
- write a compelling intro
- nurture your audience by adding links to your best posts
And as always, don’t forget to try out our sophisticated tools to create and set up your automated welcome series in a breeze. You can sign up for free here.
10. Drip Campaign Example – Twelve Days to Trello
Ah, the holidays! The perfect time of the year to promote your products and services to your audience!
While jolly holiday spirit is all you need to come up with high-converting messages, if you want your drip campaign emails to generate the conversion rates you desire, you should try a more aggressive sales approach as well.
By featuring the overwhelming benefits of your products or services, you might persuade subscribers to give in and convert.
Trello implemented a unique approach to this method through its “Twelve Days to Trello” campaign.
This drip campaign example was launched during the holiday seasons, and the title is a play on words to the song “12 Days of Christmas.”
The email contains links to pages on how to use Trello not only as a project management tool but also as a productivity tool.
The approach also matches well with the holiday season, which is the perfect fit for what Trello was trying to achieve with this drip email.
By creating a timely message as part of your drip campaign, you can maximize your sales and generate more interest in your product.
11. Drip Campaign Example – Becca Cartice’s Free “Step-by-Step” Workshop
Are you holding a series of instructional or how-to videos?
Some resources require a higher level of commitment on the user’s part, as well.
So, you want to make it as easy as possible on subscribers to check out your new content and remain as engaged as possible.
This drip campaign example is the first of the email sequence I signed up for on Becca’s website.
This email is immensely personable, like actually meeting her in real life!
Now, do you see why personal tone is so important?
At a time when the average user receives anything from 10-50 newsletters a day, your newsletters must stand out.
If you are looking for extra inspiration, I got you covered! You can check these awesome newsletter examples to become a newsletter pro!
Now, let’s see what Becca sent me when I signed up for her step-by-step workshop:
Attending a free workshop should require no extra incentives.
With any training or how-to, you don’t need a fully online course platform, drip-feeding the classes is
When life happens, though, your goals might not quite work out for your subscribers.
This is where drip campaigns come in:
- they can serve as a series of reminders for your subscribers
- help users keep track of the work
- keep up with the content and the rest of the team
This is the Day 4 email I received just minutes ago (right in time for this blog post).
Becca is checking up on her subscribers with just the right amount of encouragement to get us going!
The greatest thing about this email drip campaign is that Becca had to take the time to set up this series of emails without having to repeat the process manually.
This way, she can focus on more creative tasks and development of processes.
12. Drip Campaign Example – SkinnyDip’s Website Re-Engagement Campaign
It’s nice to be thought of, isn’t it?
That warm, fuzzy feeling when one of your fave brands checks up on you to find out if everything’s all right?
Whether you’re out and about, or feeling under the weather, or maybe to see whether you’re handling the break-up well (some would say there is a correlation between the amount of money you spend on clothing and your break-up phase, *smh*).
Well, this set of website re-engagement drip marketing campaigns is beautifully crafted, and very customer-oriented.
So, here’s one of the best drip campaign examples I got from SkinnyDip:
Set up a re-engagement drip campaign to show you care about your customers.
What’s more, you can use it to revive your relationship with your once highly engaged segment members.
That’s what makes this email one of the most essential drip campaigns you need to create ASAP!
Engagement equals more clicks, and more clicks equal better conversions.
So, help your subscribers find their way back to your online store, and reward them with a sweet discount coupon!
By the way, I usually advise that your coupon codes and discounts come with an expiration date to manage your promotional offers better.
In this case, though, SkinnyDip sent me over a code, and even though I checked my mailbox quite later, I still managed to get my discount! *frantic laugh*
13. Drip Campaign Example – Bellroy’s Post-Purchase Campaign
Say you got your cart abandoners to complete their purchase. Now what?
I’m sure you send them a beautiful Thank You email to let them know how much you appreciate them, right?
However, is this the end? Absolutely not!
Even in the post-purchase stage, you can engage with your customers, collect valuable feedback, and even recommend additional products.
To give you an idea, here’s Bellroy’s brilliant post-purchase drip campaign:
The company has created an email campaign that reaches its subscribers’ inbox 30 days after their initial purchase.
Using such an email sequence will allow you to collect valuable feedback from satisfied and not-so-satisfied customers.
Then, you can use the data to improve your products/services and enhance your customer experience.
Of course, don’t forget about social proof!
Collecting online customer reviews will give you an extra advantage to increase your sales and show your future customers that you are the real deal.
So, who’s ready to create the next big post-purchase drip campaign?
14. Drip Campaign Example – Zendesk’s Onboarding Campaign
Thinking of how to use drip campaigns for onboarding subscribers or website users?
Set up a simple drip campaign to show users what to do next!
Creating a successful onboarding series isn’t rocket science, and it all starts with your welcome email like this one from Zendesk:
After your welcome email, let your new trial users know that you’re going to help them learn the ropes.
Number all of the steps you need them to take and set up a drip campaign that’s triggered based on their activity (or inactivity!).
Furthermore, give your new users a guided demo of the actions you want them to take!
In Zendesk’s onboarding sequence, from creating my account to learning how to answer tickets, I enjoyed a smooth user experience!
The team took extra special care of their new users, even sending personalized emails from a company email as part of their onboarding process.
A positive first experience with your product or service is highly likely to elicit confidence in users, and consequently, positive reviews and referrals.
Better yet, four days in the demo, I received a follow-up email, inviting me to schedule a call with a Zendesk representative.
What more can a new user ask for?
Now that we got the examples out of the way, it’s time to see a few more things to help nail your campaigns every single time!
What Makes a Drip Campaign Successful?
Gathering inspiration is crucial, but is it enough to come up with a successful drip campaign that converts?
If you want to ace your campaigns, you need to address your pain points first:
- Do you need more checkouts?
- Drive your one-off website visitors back to your website?
- Do you need to increase user engagement among existing subscribers?
- Or onboard users smoothly so that they set up their accounts and start using your service?
All of these can be automated via the right drip email campaign!
On Moosend’s platform, there is a growing list of preset drip campaigns to jump-start your list-building like our beloved abandoned cart emails.
That’s one of the features that make us part of the best email marketing services out there, allowing you to automate your checkouts, and power up your sales cycle like a pro.
The secret to creating the perfect drip, though, is to tweak it along the way by looking at high-converting drip campaign examples.
Of course, don’t’ forget to feed your insights and results into your existing drips, consult your marketing and sales team, and optimize them accordingly.
This way, you will streamline every single aspect of your business – automatically!
Drip Campaigns by Industry
Drip campaigns are a must for every industry!
If you have trouble recognizing the potential of creating a drip series, here are some of the industries that can benefit from drip campaigns:
Drip Campaigns for Real Estate
Real estate is growing beyond imagination.
So, it was natural to follow other businesses that took the digital leap.
Through email marketing, realtors can deliver onboarding campaigns to potential viewers, giving them all they need to book a viewing.
With automation, they can easily set up drip campaigns triggered when users join their list or even click/don’t click on a specific/random link.
For example, you can send them more information about a specific property, or a different house altogether, and so on.
Zillow gets the point:
The sky is the limit, really.
And drip campaigns will do the work for you.
Drip Campaigns for Bloggers
Unsure how famous influencers and bloggers grow their fanbase?
No, they don’t have a team of 10 because they don’t need it; they can run everything themselves with a little help from drip campaigns.
One of the top drip campaign examples for bloggers is that of website re-engagement, to drive users back to the blog.
From the subject line (“Let’s reconnect… <3”) to the visuals, this beautiful re-engagement campaign from New Darlings is the real deal:
Apart from that, bloggers have also used welcome email drip campaigns to show new subscribers around the blog and help them get familiar with the actions they can take.
Pretty cool, right?
Drip Campaigns for the Fashion Industry
Chances are that if you are in fashion marketing, you have already used drip campaigns or, at least, searched for some drip campaign examples.
If you haven’t, your competitors have. Trust me!
The possibilities are endless for the fashion industry. You can send out well-crafted surveys and website re-engagement drip emails to boost your sales.
But more importantly, you can send those birthday drip campaigns to supercharge your open and click-through rates like Topshop:
So, make sure to give it a go!
Drip Campaigns for Ecommerce
Need I say anything more than abandoned cart email campaigns?
What about repeat purchase reminder drips, VIP customer reward campaigns, and upselling/cross-selling drips?
I thought so.
If you own an online store and haven’t set up drip marketing campaigns yet, you are *losing* big money as we speak.
Just take a look at Rockin’ Wellness’ replenishment drip. Isn’t this the perfect way to let your subscribers know you care about them?
I know I’ve said it before, but if you still haven’t started your email marketing journey, it’s high time you did!
Turn Your Email Drip Campaign Ideas into Action
Whether you’re a newbie or a seasoned email marketer, it’s difficult not to see how important drip campaigns are when it comes to converting subscribers to your desired goal.
Taking the examples above into heart, you should be able to gather enough drip marketing ideas to develop a campaign that fits with your brand and resonates with your audience.
Of course, you will need a marketing automation tool like Moosend to help you create your drip campaign and schedule when the emails will be automatically sent to the subscribers.
With Moosend, you can enjoy the best features of marketing automation without putting a dent in your budget.
See what drip campaigns can do for your business today.
Just sign up with us and see for yourself!
The magic word is: FREE.