13 Best Free Email Marketing Services Reviewed [Update 2026]

Looking for the best email marketing services can be extremely challenging.

To find the service that will best suit your business needs, you need to go beyond a simple overview of the features. You need to determine whether tools compromise ease of use, affordability, or flexibility as your business grows.

In this blog post, we’ve handpicked the best email marketing platforms and reviewed them so you can determine which one is the best for your business.

Disclaimer: The information below is accurate as of March 2026.

What to Look for in an Email Marketing Service

When evaluating email marketing software, it’s important to focus on the following key areas:

• Ease of use: The platform you select should ideally have a minimal learning curve. Additionally, it should have drag-and-drop functionality, pre-made template designs, and various layouts to help structure your campaigns.
• Automation features: Automated workflows are essential to eliminate manual tasks and keep your audience engaged. Transactional emails, triggered emails based on activity, email scheduling, and lead scoring are among the top things to look for.
• Audience segmentation: Success comes from delivering the right emails to the right people at the right time. Grouping subscribers based on their similarities and interests, and targeting them with personalized campaigns, is key.
• Email deliverability: Tools with high deliverability rates can deliver your emails directly to the inbox rather than the spam folder. Not all email marketing services have the same deliverability rate. You can consult deliverability tests for extra insights.
• Customer support: At some point, you’ll find yourself stuck or unable to find the solution you need. Quality support is crucial to overcoming technical problems, whether it’s email, live chat, or phone support.
• Affordability & scalability: Just because your list is small now, it doesn’t mean it will always be that way. Costs can quickly rise as your subscriber base grows, especially when hidden fees are attached. Solutions with transparent pricing are preferable.

Best Email Marketing Solutions by Use Case

1. Moosend – Best for small businesses
2. MailBluster – Best for large volume sending
3. HubSpot – Best for email list management
4. ActiveCampaign – Best for advanced users
5. Constant Contact – Best for AI campaign building
6. GetResponse – Best for multichannel marketing automation
7. Mailchimp – Best for newsletter design
8. Brevo – Best for mass emailing and SMS marketing
9. AWeber – Best for A/B testing
10. MailerLite – Best for tracking email campaigns
11. Benchmark Email – Best service with multilingual customer support
12. Maileroo – Best email delivery platform for developers
13. Salesforce Email Marketing – Best for email marketing built on real-time data

Best Email Marketing Services: Comparison Table

With a return on investment (ROI) of $42 for every $1 you spend on email marketing, selecting the best email marketing software for your business becomes crucial.

Below you’ll find a quick comparison of the top email marketing software with their best features and pricing:

Now, let’s take a more detailed look at the best services to help you scale your business quickly.

1. Moosend – Best Email Marketing Software for Small Businesses

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Unique feature: Intuitive email builder with advanced items

Pros

• Advanced but easy-to-implement automation
• High email deliverability
• Affordable pricing

Cons

• No free plan
• Forms could have more customization options

Moosend is among the best email marketing services for small businesses due to its wide range of features at a very low cost. It has a minimal learning curve, making it ideal for both beginners and pros.

The platform comes with an intuitive drag-and-drop builder to create your email campaigns and a library of 130+ responsive, fully customizable email templates. There is also a built-in AI Writer that can generate email copy and subject lines, as well as proofread for errors.

You also get advanced email automation tools to automate your marketing campaigns, segment your email list, and deliver hyper-personalized content to convert your audience. Automation workflows are easy to implement, and the wide range of triggers helps you set up both simple and more sophisticated journeys. The real-time analytics and reports help you understand your email performance and optimize your marketing strategy.

Regarding email deliverability, Moosend has a strong sender reputation of 98% and a dedicated team that can provide assistance. Additionally, you can run spam and delivery tests through the email builder to ensure your audience receives your messages without issues.

Overall, Moosend delivers powerful functionality and a clean user interface to scale your email marketing strategy without complexity.

Moosend Features

• Intuitive drag-and-drop editor with AI Writer
• 130+ email newsletter templates
• List segmentation tools to target your subscribers effectively
• Landing pages and subscription forms to boost lead generation
• Robust reporting and real-time analytics
• Integrations with eCommerce, CRM, social media, and more

Further reading: For more about the platform, you can read Forbes’ full Moosend review.

Pricing

Pricing starts at $9/month for 500 subscribers, and you can use all core features and send unlimited emails. You can also create a free account (no credit card required) to test the platform at your own pace for 30 days.

Try Moosend for free

2. MailBluster – Best for Large Volume Senders

Pricing: Paid plans start at $60/year + $0.60/1,000 emails, free plan

Unique feature: Great email deliverability

Pros

• Unlimited leads in free and paid plans
• Easy drag-and-drop email editing

Cons

• MailBluster branding in the free plan
• Affordable but complex pricing

MailBluster is a simple and cost-effective email marketing tool suitable for both beginners and larger organizations. The platform has several email marketing features that help streamline your marketing efforts. For example, you get a great drag-and-drop email composer, built-in email templates, A/B testing, and handy segmentation options.

You can also apply personalization to your campaigns and increase conversions. The platform also features inline and pop-up forms to collect new leads. There is no limit on the number of leads you can import or export. The detailed overview of your leads and their activity in the Reports section will help you make an informed decision about whether to send additional marketing emails.

With MailBluster, your marketing emails can reach subscribers’ inboxes thanks to its strong email deliverability. Moreover, you can set up automations and schedule email sends (for lead nurturing, onboarding, etc.) using the interactive workflow builder, thereby minimizing manual work.

MailBluster can integrate with other CRM or marketing tools to sync your data and facilitate your email marketing efforts. Finally, the tool has a 24/7 customer support team if you need any help.

MailBluster Features

• Segment and personalize your emails with AI-assisted menus
• Rich reports of lead activity in the Ecommerce section
• Automation workflows based on triggers and delays
• A/B testing
• Double opt-in to generate trusted leads
• 24/7 customer support

Pricing

MailBluster has a free plan that allows you to send up to 3,000 emails and collect unlimited leads. For more emails and advanced features, paid pricing starts at $60 per year plus $0.60 per 1000 emails you send.

Note: Unlike other services in this list, MailBluster requires a third-party SMTP account (e.g., Amazon SES, Postmark, Mailgun) to send and track email campaigns.

3. HubSpot – Best for Email List Management

Pricing: Paid plans start at $20/month, free plan

Unique feature: Powerful CRM

Pros

• Great onboarding
• Straightforward platform for marketing, sales, and support
• Powerful CRM (great list management)

Cons

• Limited automation options on the free and Starter plans
• Overwhelming for beginners
• Expensive pricing plans

HubSpot is a popular all-in-one marketing platform that provides everything you need to grow your business. It is one of the best free email marketing services, as it offers a free CRM alongside a landing page builder, forms, a meeting scheduler, and a live chat tool.

The true power of HubSpot’s email marketing tool comes from the CRM, which automatically logs all your contacts’ information and their interactions with your business. You can then use this data to deeply personalize your emails.

HubSpot also includes tools to grow your email list. For instance, you can build a landing page with a signup form to capture new email addresses that will be automatically added to your CRM. Other tools include live chat and bots, ad management, and ticketing software.

Finally, the tool has powerful automation workflows that let you create custom autoresponders and automate your marketing funnel from start to finish using a wide variety of triggers. Nevertheless, its more advanced functionality comes at a steep cost.

Hubspot Features

• Customizable pre-built templates
• Personalization tokens to make campaigns relevant to each contact
• Easy A/B testing
• CRM that logs all of your subscribers’ interactions with your business
• Forms, popups, live chat, and landing pages
• Integration with popular tools, including a WordPress plugin

Pricing

HubSpot’s free plan lets you send up to 2,000 emails per month. To send more emails, unlock advanced automation and personalization features, and gain more access to signup forms and landing pages, paid plans start at $20/month for 1,000 marketing contacts.

4. ActiveCampaign – Best for Advanced Users

Pricing: Paid plans start at $19/month, 14-day free trial

Unique feature: Event tracking options

Pros

• Robust AI features
• Powerful marketing automation
• Extensive integration capabilities

Cons

• Overwhelming platform (due to the complexity of features)
• Expensive solution

ActiveCampaign is another email marketing software famous for its marketing automation. The email builder is easy to use, allowing you to create a newsletter faster than ever. On top of that, you get various templates to simplify the email creation process.

Another key benefit of this email marketing service is the effortless list management using ActiveCampaign’s built-in CRM. For example, you can set up appointments, send direct messages to contacts, and use labels and notes.

The event tracking option is also great for monitoring specific actions your contacts take. You can use this data (e.g., customer behavior) to further personalize your email content and make your marketing messages more effective.

Overall, ActiveCampaign delivers sophisticated automation features ideal for seasoned email marketers. However, if you want to create simple sequences, the tool might prove difficult to handle, unlike other ActiveCampaign competitors.

ActiveCampaign Features

• Drag-and-drop automation builder
• Event tracking options that enable hyper-personalization
• Modern user interface with guided onboarding
• Built-in CRM that makes the sales process easier
• Extensive list of integrations (more than 1,000)

Further reading: For more details and insights, check out our detailed ActiveCampaign review.

Pricing

Despite being among the best tools for email marketing, ActiveCampaign offers a short 14-day trial. Paid plans start at $19/month for 1,000 contacts (Starter plan) and offer email marketing, basic online forms and automation, but limited segmentation. Advanced functionality is unlocked on more expensive plans.

5. Constant Contact – Best for AI Campaign Building

Pricing: Paid plans start at $12/month, 30-day free trial

Unique feature: Event invitations management

Pros

• Straightforward customer segmentation
• Social media marketing
• Easy campaign building with the help of AI

Cons

• Basic A/B testing (only subject lines)
• Custom automation is unlocked on higher-tier plans

Constant Contact is another great email marketing platform and a popular Mailchimp alternative. It has a fast, modern email editor that lets you create email campaigns with ease, making this tool a beginner-friendly solution. You also get advanced personalization options that enable you to send tailored content through dynamic content blocks. Essentially, you can show or hide content based on details you’ve collected from your contacts or custom fields you’ve created.

Apart from email marketing, the platform offers essential automation features, autoresponders, and subject-line split testing. Your automations can connect with social media ads and posting, allowing you to manage campaigns, generate posts with AI, and sync social ad leads.

But what makes Constant Contact unique is its event invitation management options. The RSVP tool can help teams promote events like webinars and online courses, as well as receive RSVP responses directly from the email they’ve sent. This useful functionality isn’t found in many other email service providers.

Overall, Constant Contact is a great email marketing service for small businesses, event organizers, and educators looking to maximize the impact of their marketing efforts.

Constant Contact Features

• Powerful event invitations, coupons, surveys, and polls
• Online form builder to create and capture your leads
• AI content generator for emails, social posts, SMS and landing pages
• Instagram and Facebook ads and insights
• A/B testing
• Social media marketing & SEO optimization tool

Further reading: For more about the platform, you can read our in-depth Constant Contact review.

Pricing

While Constant Contact doesn’t offer a free plan, it has a 30-day trial. This email marketing service provider offers three paid options starting at $12/month for 500 subscribers.

6. GetResponse – Best for Multichannel Marketing Automation

Pricing: Paid plans start from $19/month, free plan

Unique feature: Multichannel automation flows across email, SMS, push notifications, and popups

Pros

• Powerful automation builder for creating complex customer journeys
• Solid eCommerce functionality

Cons

• Multichannel automation may feel advanced for beginners
• Limited automation on the entry-level plan
• No email templates on the free plan

GetResponse is a strong option for brands that want to go beyond newsletters and build conversion-focused marketing automation across multiple channels. Instead of relying solely on email, GetResponse lets you create automated workflows that combine email, SMS, web push notifications, and on-site pop-ups, giving you more opportunities to reach customers at the right time and place.

This makes it especially useful for eCommerce and scaling teams that need to run automation campaigns such as abandoned cart recovery, welcome sequences, product recommendation flows, and reactivation journeys, while still maintaining the deliverability and infrastructure required for larger lists and higher sending volumes.

On top of that, GetResponse also supports lead generation and content monetization, making it a great fit for creators and brands that want to grow an owned audience and generate revenue directly. You can build highly-converting landing pages, capture leads through popups, run live or prerecorded webinars, and even package your expertise into online courses, all within the same platform.

GetResponse Features

• Visual automation workflow builder
• AI builder for emails, landing pages, and autoresponders
• Advanced reporting with AI-generated insights
• Lead generation tools (popups, landing pages, live chats)
• Advanced segmentation tools
• Ecommerce tools such as product recommendations, abandoned carts, and price drop alerts

Pricing

GetResponse offers four paid plans that start at $19/month for 1,000 contacts. They scale from basic email marketing to more advanced automation and eCommerce capabilities, making it a solid option for both small teams and larger brands.

There is a free plan with basic email marketing tools, including 500 contacts and 2,500 monthly newsletters. New users can also test the platform’s premium features for 14 days.

7. Mailchimp – Best for Intuitive Newsletter Design

Pricing: Paid plans start at $20/month, limited free plan

Unique feature: Multi-step custom workflows

Pros

• Beautifully designed email templates
• Customer Journey Builder tool

Cons

• Expensive pricing model (with hidden fees)
• You pay for inactive/unsubscribed users and duplicate contacts across lists

Mailchimp is a popular email marketing service that allows you to create emails with its drag-and-drop content blocks. The email editor is easy to use, and Mailchimp provides guided help for new users to familiarize themselves with key features.

When it comes to increasing the success of your campaigns, Mailchimp provides cross-device email testing to find out which elements work best for your audience. There is also a landing page builder, but it has mostly basic functionality.

Mailchimp comes with a series of automation features, like its multi-step workflows, that allow you to create complex onboarding series and drip campaigns for your subscribers.  For eCommerce, you can use this feature to create a welcome email or an abandoned cart campaign to engage potential customers.

All in all, Mailchimp offers a wide range of powerful email marketing and marketing automation features. Nevertheless, it might not be ideal for new business owners who want to move their customers quickly through their marketing funnel.

Mailchimp Features

• Advanced segmentation and behavioral targeting
• Cross-device email testing
• Predictive segmentation and analytics
• 340 integrations with popular apps and services
• SMS marketing add-on

Further reading: For more insights about the platform, you can read the full Mailchimp review.

Pricing

This email marketing platform has a limited free plan for 250 contacts and 500 emails per month. If you exceed the sending or contact limit, sending is paused. Mailchimp’s pricing starts at $20/month for 500 subscribers.

8. Brevo – Best for Mass Emails & SMS Marketing

Pricing: Paid plans start at $9/month, free plan

Unique feature: SMS marketing options

Pros

• SMS and WhatsApp campaigns
• Solid automation options

Cons

• Added cost to remove Brevo branding from campaigns
• Repetitive email templates
• Inconsistent deliverability rates

Brevo is one of those email marketing solutions that combine email and SMS marketing, allowing you to send transactional emails via both channels. The platform lets you create your HTML templates through the drag-and-drop email builder. You can also benefit from Brevo’s display conditions to design email templates that will show specific content.

Like the rest of our tools, this email marketing software gives you access to email automation, allowing you to configure your automated workflows. Also, you can easily segment your customers based on demographics or lead scores, and manage your email list by importing, exporting, or editing your contacts.

Apart from its email tools, Brevo provides a landing page builder. You can create pages to promote webinars, encourage newsletter signups, and showcase your products and special offers. These options can help you engage your audience and boost lead generation.

Overall, Brevo is on our list of the best email marketing software for its multi-channel marketing capabilities, which allow businesses to target their audience more effectively.

Brevo Features

• Drag-and-drop email editor
• SMS marketing options to deliver SMS and autoresponder messages
• AI Marketing Agent to generate copy and optimize send times
• A/B testing to discover which campaign elements convert better
• SMTP service and API to deliver transactional messages

Further reading: For more about the platform, check out our detailed Brevo review.

Pricing

Brevo’s free plan allows you to send only 300 emails/day to unlimited contacts. Paid plans start with the Starter plan at $9/month, allowing 5,000 emails per month.

9. AWeber – Best for A/B Testing

Pricing: Paid plans start at $15/month, limited free plan

Unique feature: Email testing across devices

Pros

• AMP emails
• Template library for emails and landing pages

Cons

• Charges for unsubscribed contacts
• Questionable deliverability

AWeber is an email marketing service that can provide you with email marketing and as many integrations as you need to power up your marketing efforts.

This email marketing solution also gives you plenty of automation options to create, curate, and send marketing campaigns and targeted messages. When it comes to AWeber’s integrations, you can connect the software with some of the best eCommerce platforms like WooCommerce and Shopify, and CRMs like Salesforce.

Another thing worth noting is AWeber’s email testing across devices. By checking how your emails look across all email clients and devices, you can ensure nothing gets clipped. For marketing teams that require consistency and accuracy, AWeber’s features can help ensure your email campaigns are high-quality and visually appealing.

AWeber Features

• Email testing across devices
• Newsletter signup forms to up your marketing game
• List management and segmentation options
• Plethora of integrations to boost productivity
• Web push notifications

Pricing

This emailing service has a free plan for 500 subscribers and 3,000 email sends per month. AWeber’s pricing starts at $15/month for up to 500 subscribers.

10. MailerLite – Best for Tracking Email Campaigns

Pricing: Paid plans start at $10/month, free plan

Unique feature: Email open rate by location

Pros

• Generous free plan
• Multivariate testing
• Sell digital products and subscriptions

Cons

• Expensive to get its more advanced functionality
• No pre-made newsletter templates on the free plan

MailerLite is a top-notch email marketing service for SMBs, offering a straightforward UI and advanced features to meet your needs.

You can use a drag-and-drop editor, rich-text editor, or HTML editor and create amazing email campaigns in a few minutes. If you don’t feel like creating something entirely from scratch, you can use MailerLite’s email templates and customize them with your brand colors and style.

This email marketing tool will also provide you with extra features, including multi-trigger automation, contact tagging, and list segmentation. The best thing, though, is its open rates by location feature that can help your team optimize your business’s marketing plan.

MailerLite Features

• Custom HTML editor
• Signup forms to increase your newsletter signup
• Multivariate A/B testing
• Variety of integrations, including WordPress
• Unsubscribe page builder

Further reading: For more information about the tool, check out our detailed MailerLite review.

Pricing

For small businesses that want to send up to 12,000 emails per month to 500 subscribers, the free plan will be more than enough. If not, MailerLite’s paid plans start at $10/month with core functionality and unlimited emails.

11. Benchmark Email – Best Service With Multilingual Customer Support

Pricing: Paid plans start at $19/month, limited free plan

Unique feature: User-friendly email editor

Pros

• Intuitive email editor
• Landing page builder

Cons

• Deliverability isn’t great
• Charges for file storage

Benchmark is an email marketing provider that offers multilingual customer support and a simple drag-and-drop email editor. Through the email builder, you can edit elements by clicking on them, while the built-in image editor allows you to find and add pictures on the spot.

As a simple email marketing service, Benchmark gives you access to essential personalization to increase your click-through rates. The “preview email” function can also be quite useful.

When it comes to email automation, the platform offers basic trigger-based emails available across all plans. For other similar options, you can take a look at our dedicated list of Benchmark Email alternatives.

Benchmark Features

• Clean drag-and-drop email builder
• A.I. copywriting tool
• List management tools to ensure list hygiene
• Basic automation that gets triggered by email engagements
• Live chat, email, and phone support in different languages

Pricing

This email marketing platform has a free plan that allows 2,500 emails per month for up to 500 contacts. The free plan is also limited feature-wise. Paid plans of Benchmark Email start at $19/month for 1,000 subscribers, giving you access to all the features and 10x your contact limit in email sends.

12. Maileroo – Best Email Delivery Platform for Developers

Pricing: Paid plans start at $8/month, limited free plan

Unique feature: GDPR-compliant infrastructure in Germany and the Netherlands

Pros

• Developer-friendly API and webhooks
• 99.99% uptime guarantee
• Built-in email verification

Cons

• Not as many automations as competitors
• No SMS marketing features

Designed as a one-stop email delivery tool, Maileroo efficiently serves marketers and developers alike. Particularly appealing for companies needing consistent infrastructure for both transactional and marketing emails, the platform includes SMTP relay, email API, and marketing capabilities in one platform.

What sets Maileroo apart is its GDPR-compliant infrastructure with servers located in Germany and the Netherlands. For European enterprises engaging with EU consumers, this strategic orientation guarantees that they may send emails while upholding rigorous data protection rules.

The platform excels in deliverability with features like automatic IP warmup, blocklist monitoring, and built-in email verification. Maileroo provides a free sandbox domain for companies without a domain. While developers value the thorough API documentation and webhook system, non-technical users will find it simple to create campaigns using the drag-and-drop template builder.

Real-time analytics provide insights into opens, clicks, and email lifecycle metrics, with full message retention for 14 days. The platform also supports custom tracking domains to maintain brand consistency throughout the customer journey.

Maileroo Features

• SMTP Relay and Email API for seamless integration with applications
• Inbound email routing to receive emails straight into your system
• Email verification API to validate addresses before sending
• Automatic IP warmup and blocklist monitoring
• Free sandbox domain for quick start

Pricing

Maileroo offers a free plan that includes 500 emails/month and unlimited contacts, with access to all features except automations. Paid pricing is based on email volume and starts at $8/month, including 10,000 monthly emails and 1 automation.

13. Salesforce Email Marketing – Best for Real-Time Data-Based Campaigns

Pricing: Paid plans start at $25/month, limited free plan

Unique feature: Real-time customer data for advanced segmentation and personalization

Pros

• Deep CRM integration that allows for behavior-based segmentation
• AI-powered automation and personalization
• Clear performance tracking with real-time reporting

Cons

• It can be complicated, especially for beginners
• Setup can be tricky
• Very limited free tier

Salesforce is an all-in-one CRM and marketing platform designed to help small businesses and larger enterprises centralize customer data and run marketing campaigns from a unified dashboard.

For small businesses, Salesforce Starter Suite offers an accessible entry into CRM-driven email marketing. Users can create and send dynamic email campaigns using basic, customizable templates, segment contacts, and review key performance analytics tied directly to CRM records.

Other key functionalities include contact and lead management, dynamic email marketing with basic analytics, simple web forms, and Slack collaboration tools. The Starter Suite also supports commerce features like payment links, a basic storefront, and promotion templates. Salesforce’s vast functionality, however, also means there is a substantial learning curve to navigate and become familiar with it.

Compared with standalone email marketing tools like Mailchimp or Brevo, Salesforce Starter’s competitive edge lies in its CRM foundation. Email campaigns are powered by real customer data and connected to sales conversations. However, its email capabilities are more basic than specialized platforms, with limited advanced automation and analytics.

Salesforce Starter Features

• Drag-and-drop email builder with reusable content blocks
• AI-powered content generation and send time optimization
• Advanced segmentation and personalization with real-time customer data
• Built-in analytics and engagement tracking

Pricing

Salesforce small business pricing includes a free plan and two paid plans. The free suite offers only 100 marketing emails per month, with basic templates, and access to Salesforce CRM. The Salesforce Starter Suite starts at $25/month and includes 2,000 emails per month.

There is also a 30-day free trial to test the platform’s functionality before purchasing.

What Limitations Do Free Email Marketing Services Have?

Usually, free email marketing services impose limits on the number of subscribers you can have or the email campaigns you can send. Sometimes, ESPs have restrictions on both.

On top of that, free email services restrict access to some premium features. For example, it’s hard to find advanced email automation or detailed reporting in free email marketing services. It’s also very common for email newsletter services to put their own branding at the bottom of your campaigns, usually in the footer.

Finally, if you also want to deliver transactional emails, then this feature is usually found on paid plans rather than free plans or trials.

Additional Resources

If you’re looking for more resources before making your decision, you can check these out:

• Best email automation software
• Best email marketing tools for small businesses
• Email marketing software for startups
• Email marketing software for agencies
• Email marketing software for real estate
• Email marketing software for nonprofits

Looking for The Best Email Marketing Services to Scale Your Business?

Email marketing is one of the most profitable marketing channels out there, and with the right tools, you can grow your business and increase your revenue.

Fortunately, most email marketing tools have a free trial that you can start with if you’re not yet ready to commit fully. In any case, choose smartly and opt for a tool that provides advanced features at an affordable price, without requiring eons to master it.

If you want a user-friendly tool with scalable pricing, you can sign up for a free Moosend account and give our marketing platform a try!

Frequently Asked Questions (FAQ)

We’ve gathered some of the most frequently asked questions when it comes to email marketing services. So here they are:

1. What are email marketing services?

Email marketing services are dedicated tools that allow marketers to reach, engage, and convert their target audience through email newsletters, subscription forms, landing pages, and more. Also, an email marketing service must be able to send bulk emails without compromising email deliverability.

2. What is the best email marketing service?

The best email marketing service for your business is one that fits your needs, budget, and goals you need to achieve. Some great email marketing services to consider based on affordability and advanced features include Moosend, MailerLite, ActiveCampaign, Mailchimp, and GetResponse.

3. Can I start email marketing for free?

Yes. All email marketing services mentioned above have a free plan or free trial available that lets you start email marketing straight away. However, free plans are usually limited in terms of features and monthly email sends. As such, a paid plan is advisable after you’ve tested the platform and decided it’s the right fit for your business.

4. Why should I use an email marketing service?

Using Gmail, Outlook, and Yahoo! Mail for your business may look ideal, but these services aren’t suitable for sending bulk emails. Your campaigns may be flagged as spam and your deliverability rates will be low. Dedicated email marketing tools, on the other hand, are specifically designed to deliver mass emails without issues and are equipped with handy features such as A/B testing, personalization, and automation.