10 Email Automation Examples To Increase Sales In 2023

If you’re seeking a safe way to make the most of your email marketing campaigns, then email automation should get on the priority lane. With an open rate reaching 70.5% and a 152% click-through rate, who would resist setting up this powerful engine?

In this guide, you’ll find some fantastic email automation examples to nurture your audience and increase conversions. We’ve also shared some tips on how to create triggered campaigns that will intrigue your subscribers.

Let’s take it from the top!

What Are Automated Emails?

Briefly, they are emails that are automatically triggered based on subscribers’ actions. You’ll also find them as triggered emails or drip campaigns.

These subscriber activities include newsletter signups, purchases, or downloads. For example, when a new subscriber joins your email list, you can create an automated email with a welcome note and necessary instructions for them.

What Are The Benefits Of Email Marketing Automation?

As you can imagine, creating email workflows manually is not efficient, especially for businesses with a large subscriber base. Choosing the right email automation software is key to your campaign’s success. Platforms like Moosend or Mailchimp offer valuable solutions like ready-made templates to free your hands and focus on more creative tasks.

Let’s see some of the most important benefits of email automation for eCommerce and all kinds of businesses:

  • Offers personalized experiences to your subscribers
  • Increases metrics like open, click-through, and conversion rates
  • Promotes a customer-centric marketing and sales approach
  • Helps reduce time spent performing repetitive, time-consuming tasks

And now, let’s move to the gist of this guide – our automation campaign strategies and examples!

1. Supergoop’s Welcome Email Example

You can’t streamline a top-notch email automation marketing strategy without a welcome email, which forms the first impression of your brand. It’s also possible to set up welcome series to nudge your email subscribers consistently with different email content upon arrival.

These marketing assets can become a powerful weapon for your business, as they receive high open and click-through rates. That’s why apart from heart-warming welcome wishes, you can include smart calls-to-action to turn subscribers into customers faster.

For example, you can invite subscribers to your website or product pages. Or, if you’re in B2B, share some of your latest blog posts and resources to show your authority in your niche market.

When crafting your email, ensure that your copywriting reflects your brand’s image and tone of voice to introduce your new subscriber to the magic of your brand.

Now let’s see an interesting welcome email example made by Supergoop, a sunscreen company:

Subject line: Welcome to the Bright Side

email automation examples

Why it works: Kicking off with the subject line, it’s pretty clear what this campaign is all about, and the “Bright Side” metaphor is hard to ignore.

This campaign includes a message from the company’s CEO, which is a smart move to attract the audience’s attention by adding a personal tone. In this message, the audience learns about the relevant content they’ll receive from the brand to form the right expectations.

But the asset of this campaign is ultimately the CTA, offering a discount code for the first purchase. This optimal conversion point can motivate every new email subscriber to purchase as fast as possible.

Finally, the campaign includes instructions for code redemption and an unsubscribe button to avoid spam complaints.

2. Grammarly’s Onboarding Email Series

Most B2B product-led eCommerce businesses schedule onboarding emails to familiarize new users with their platforms/services and set them up for success. Hence, onboarding emails will help new customers make the most of your product/service from day one, learn how to use it, and get to know the options and opportunities they have.

To optimize your onboarding email series, it’s important to collect feedback from your existing customers to define what they first needed to complete their onboarding and gradually move to customer success. You can also gather information from your support team for maximum results.

When crafting this series, ensure that you don’t overflood your new customers with other emails simultaneously, as this would result in a compromised user experience.

Let’s see  a relevant email automation example by Grammarly:

Subject line: Pro tip for using Grammarly’s desktop app

onboarding email automation example by Grammarly

Why it works: This onboarding campaign is a prototype of how businesses should treat these types of emails. Firstly, it explains how to import Grammarly to text documents to start editing in simple steps.

Then, it offers options to install different features based on the user’s needs, describing the use of each one with precise copy. When you reach the email footer, you’ll find social media buttons inviting readers to additional channels to nurture them where they usually hang out.

Lastly, if you want to show diverse information to your readers without wearing them out, choose a similar email template or design one from scratch if you want to go in the same direction.

3. Paddywax Transactional Email Campaign

Transactional emails are made to confirm transactions between the customer and the brand. For example, they are automatically triggered when the customer completes an order, requests a password change, or creates an account.

These email types are valuable for customers as they solidify that their action is complete and include helpful information about what to expect, such as shipping or receipts. Moreover, they contribute to a seamless customer experience and reduce support tickets when they share adequate information.

However, to set them up, you need access to an SMTP server. Most email automation tools provide this, but it’s best to see their feature pages to understand what’s included before choosing a platform.

Let’s see this shipping confirmation email by Paddywax:

Subject line: A shipment from order PW-65000 is on the way

shipping confirmation email by Paddywax

Source

Why it works: Once customers open this order confirmation message, they can view the items they bought and the shipping information.

Paddywax has also included a button to enable customers to track their package and know when to expect it. The email also includes links to the website and social media for customers who want to interact more with the brand. So when crafting similar emails, think of all the essential information and elements you need to satisfy your customers’ needs.

4. Zoom’s Lead Nurturing Campaign

If the average customer journey of your business is long, you should find creative ways to move potential customers and qualified leads faster down the funnel. Τhese lead-nurturing campaigns can have various content based on your customer preferences.

For example, you can include gated content, free resources, webinar invitations, or even coupons to attract potential customers. The image below can guide you to make better decisions about the content you’d better share at each stage.

content types for each funnel stage

Source

To ensure everything is in place, you need a CRM solution to track your leads perfectly. Most email marketing platforms offer integrations with multiple solutions to help you thrive.

Let’s explore this campaign format by Zoom:

webinar email invitation by Zoom

Why it works: Even though webinars are usually for potential customers in the consideration phase, the above email initiative is also suitable for existing customers who wish to learn how to thrive using this platform.

In this email campaign, the marketing team included all leads and customers by sharing all the available webinars for beginners and pros.

Finally, the CTA buttons stand out from the rest of the content, so educators who want to attend the webinars know exactly what they should do.

5. Skillshare’s Re-Engagement Email

Did you know that acquiring new buyers costs more than customer retention? Keeping people that have already shown trust in your brand is easier than making consumers interested in you stay once and for all.

But what can you do in the case of relapsed customers? No matter how notable your brand is, losing even some of the most loyal customers on the way is normal. That’s when you can utilize the power of re-engagement or win-back emails.

So if your subscribers have not opened your emails for a long time, it’s time to start nudging them. All you need to do is to create automation workflows with that purpose. For example, you can give them an incentive like a discount to warm them up or send a survey to explore the reasons for their disengagement.

If they keep looking away, it’s time to say goodbye literally. Send a dedicated campaign to inform churned customers that you’ll remove them from your list and give them the chance to opt in again if they wish.

Here’s how Skillshare approached this:

Subject line: Come See What’s New!

win back email automation example by Skillshare

Why it works: Starting from the top, the subject line and the introduction of this campaign add an exciting and warm tone. Dare to say “I miss you” to your customers if your brand tone allows it.

Skillshare decided to give an exclusive offer to relapsed premium users to win them over again, offering a discount for the next month. Moreover, they included their new premium features to attract more customers with related preferences and needs.

Finally, if you decide to go in the incentive direction, add a sense of urgency to motivate your customers to claim them faster and get back on track.

6. AWAY’s Cart Abandonment Email

Sometimes visitors add new items to their shopping carts but leave them before the checkout. This can happen for many reasons, such as high shipping costs or essential account creation.

However, considering their high buying intent, it’s helpful to nudge them a few days later and probably change their mind. Abandoned cart emails are made to bridge that gap and are very popular for e-stores. Plus, they have a higher open rate than other campaigns and decent conversion, so it’s worth scheduling them.

If you want to streamline this tactic process more successfully, it’s best to segment your audience based on variables like previous shopping history, first-time vs. repeat customers, or order value. This will enable you to create more personalized content for them.

Let’s have a look at this abandoned cart email made by AWAY:

Subject line: Did you forget something?

cart abandonment ccampaign by Away

Why it works: Firstly, the subject line of this campaign is intriguing and has probably secured a high open rate. As for the campaign, it has the same effect, with a clear structure and straightforward copy.

After the product information, they’ve also placed the benefits they offer to customers, such as a 100-day trial, free shipping, and returns. Plus, they have a store locator for those who want to see the quality of the product before buying it.

Finally, the CTA button is easy to find, and on the top of the email, they’ve added a referral link to benefit from the word-of-mouth marketing effect.

7. Good Eggs Product Recommendation Campaign

Product recommendation campaigns can also have a strong impact on your audience as long they’re relevant and timely. To nail them, it’s important to rely on variables such as browser history or previous purchases.

In this category, we’ve also included:

  • Upsell campaigns
  • Cross-sell emails
  • New product launches
  • Product updates/restock

Make sure to include pitch-perfect images of your products/features, mentioning all the benefits buyers will reap if they yield to them.

For example, let’s see this campaign by Good Eggs:

Subject line: Check out our late summer picks – see what’s new at Good Eggs

email automation example by Good Eggs

Why it works: The subject line makes it easy for the reader to predict the campaign content, so if they’re interested in seeing the new entries of their favorite brand, they’ll open it.

Design-wise this email is pretty straightforward. You can see sparkly visuals of the products looking healthy and delicious, while the buttons invite you to “ Shop now,” adding a sense of urgency.

Therefore, this email automation example can lead your way if you want to set up a relevant campaign.

8. Moment’s Seasonal Email

Seasonal emails could not be absent from this list, especially for businesses with products that can make great gifts. Let’s name some of these occasions: Christmas, Halloween, Black Friday, Valentine’s Day, and Thanksgiving.

To reap the benefits of these campaigns, it’s best to set up automated workflows starting a month before the big day. Then you can send a few reminders to subscribers as the final day approaches to increase your conversion probabilities.

Now, let’s get into the Christmas spirit with this automated email example by Moment:

Subject line: Get All Your Gifts Yet?

seasonal email by Moment

Why it works: This campaign reminds potential customers that it’s about time they purchased gifts to benefit from the business’s fast shipping before Christmas Day.

If someone is indecisive and needs to act fast, they can also shop one of the recommended products in stock. Finally, Moment has a clever paying system powered by Klarna, allowing customers to pay later if they wish.

In a nutshell, this campaign has all the essential elements to convince subscribers to choose them over other brands, as they make their lives easier in multiple ways.

9. Uber’s Customer Survey Emails

No one can help your business grow faster than your existing customers. That’s why it’s helpful to collect their feedback from time to time to see what works or needs improvement.

To ensure that feedback flows in abundance at all times, you can create an automation sequence with surveys for all your customers – repeat, loyal, and relapsed.

However, remember that many subscribers skip customer surveys, so make them as compact as possible, with easy scoring options, such as unipolar scales.

This is how Uber did it:

Subject line: We want to hear from you

customer survey email by Uber

Why it works: Uber created a short survey to evaluate their Toronto airport services for recent users. They point out that the whole whole process lasts for three minutes to reassure customers that they won’t waste their time.

What could also work here is the 5-star review that would prompt subscribers to leave comments for rates lower than 5. Choose whatever suits your style and needs the most.

10. Wemo’s Birthday/Anniversary Email

Finally, if you want to make your customer relationships more personal, you can create automated campaigns by collecting their birth dates. Birthday emails become even more precious when offering gifts, such as discounts or coupons.

Moreover, you can set up campaigns to celebrate your anniversary with each customer, which is the first day they joined your list. You can also create a triggered campaign on your business anniversary to celebrate your achievements with your amazing customers.

Let’s see an interesting anniversary email by Wemo:

Subject line: Exclusive gift for your 1-year anniversary

Wemo anniversary email

Why it works: Wemo decided to give an exclusive discount to customers for their 1st anniversary. This created a sense of exclusivity and added a personal touch to casual customer relationships.

This incentive was a personal discount code for their next purchase as a thank-you for their trust and loyalty. However, if you have a small business, even warm wishes can do the trick, as long as they’re from the heart.

How To Set Up Successful Automated Email Campaigns

We bet that the email automation examples above have already inspired you. If you are still a novice in this field, here’s what to do next:

  • Choose an all-in-one email marketing service with automation capabilities like Moosend or Mailchimp. Check their features and pricing page, and request a free trial or demo before purchasing.
  • Select the right automated email types and triggers based on your needs, considering what competitors in your niche market do.
  • Select the right email template based on the email type or design the campaign from scratch and write delightful and convincing copy.
  • Personalize the automated email as much as you can to reach maximum results.
  • Run A/B testing to see which campaign variables are most effective for your audience.
  • Track your campaign analytics in-depth and improve if needed.

Ready to build your first or next email automation workflow? Sign up for a Moosend account and try our amazing features for free!

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