28 Best Marketing Automation Software Tools (2021 Update)

In 2021 it goes without saying that businesses of all sizes use or plan to use some form of marketing automation software.

The reasons behind this are clear:

  • automate repetitive tasks and save time
  • increase lead generation
  • scale their business
  • streamline operations through the integration with other services

… without breaking the bank!

However, the range of marketing automation tools in the market is huge, so marketers and decision-makers alike need to carefully examine and select the right tool for their needs.

For this reason, this blog post will illustrate the top marketing automation solutions for each different use case, so you won’t commit to a tool you didn’t need in the first place.

What Is Marketing Automation?

Marketing automation is the utilization of technology (i.e., software) to manage and automate marketing processes across multiple channels.

With the help of marketing automation, businesses are able to target customers at the right time with personalized messages based on their preferences, behavior, and other factors.

Modern customers not only want but expect personalization in marketing campaigns and this is why 91% of users claim that marketing automation is highly important to the overall success of their online marketing activities.

Now that we’ve seen the definition of marketing automation, let’s talk about marketing automation software.

What is Marketing Automation Software?

Marketing automation software is an umbrella term referring to any kind of software that enables businesses to automate and streamline their marketing efforts, acquire new customers, increase revenue and improve their overall marketing efficiency.

With over 100 marketing automation platforms out there addressing various use cases, verticals, budgets, etc, the current marketing automation space is evidently cluttered and businesses are having a hard time picking the right tool for their needs.

So, to make things simple, here are some notable use cases of marketing automation software in modern digital marketing:

  • Email marketing: email campaigns are automatically triggered by users’ online actions, events, and lead scores. Automation can also help in email personalization, branding, and email deliverability.
  • Lead management: through lead scoring and grading features, leads are automatically qualified and scored based on demographics, online behavior, etc. Moreover, drip campaigns can be automated to send relevant messages over time.
  • Social media marketing: automation tools allow the scheduling of posts like polls, sweepstakes, referral programs. Additionally, customer sentiment can be further evaluated by measuring likes, comments, retweets, etc.
  • Advertising: lead customers through the sales funnel by automating specific advertisements. For example, in case someone revisits a product multiple times, then the automation software can display ads based on the stage they are at the customer journey.
  • Workflow management: automation of processes that demand intervention from several different users.

Now that you’re up to speed, let’s dive into the best marketing automation tools carefully placed in district categories so that you can find the one that best covers your needs!

Category #1: All-in-one Marketing Automation Software

An all-in-one marketing automation platform is a set of tools designed to help users manage all aspects of their organization’s marketing efforts.

From email automation to lead nurturing and customer data management, all-in-one solutions can streamline your marketing operations and save you crucial time.

Tool #1: Moosend

Moosend all-in-one marketing automation software

Pricing: Free-forever plan (sign up here), paid plans start at $8/month

Unique feature: Easy-to-set-up automated workflows

Moosend is a free all-in-one marketing automation software with features that will automate your efforts and boost your lead generation. How? Well, the service is equipped with an advanced workflow builder, pre-made email newsletter templates, landing pages, and forms, making it one of the best all-in-one marketing tools out there.

The platform provides you with the necessary tools to nurture your audience with email marketing campaigns, expand your list and segment your audience for better targeting, and measure your success by tracking important metrics. Furthermore, the platform’s personalization options help you deliver on autopilot content tailored to your subscribers’ individual needs.

Overall, Moosend is a cost-effective platform offering powerful marketing automation features, lead generation tools, reporting and analytics, integrations, and more, even when you sign up for the free forever plan.

Moosend Features

  • Advanced marketing automation to streamline your business
  • Pre-made automation workflows to save valuable time
  • Personalization features to deliver more personalized content
  • Landing pages and online form builder to boost your lead generation
  • Real-time reporting and analytics to monitor your performance
  • Integrations to connect your apps and increase your productivity

Moosend Pricing

Moosend lets you sign up for a free forever plan without any commitments for unlimited emails per month up to 1,000 subscribers, create online forms, and as many automated workflows as you like. For additional tools, pricing starts at $8/month and gives you access to the landing page builder, SMTP server, and more.

Tool #2: HubSpot

HubSpot all-in-one marketing automation platform

Pricing: Free plan, paid plans start at $50+/month

Unique feature: Visual workflow editor

HubSpot is among the best marketing automation software, mostly famous for its powerful customer relationship management (CRM) capabilities. The service has a particular focus on inbound marketing and offers an easy-to-grasp workflow tool to automate your repetitive tasks through a visual interface.

HubSpot’s marketing automation software simplifies your lead nurturing process through a series of drip email campaigns. Moreover, you can assign specific goals to them to ensure that your email marketing strategy gives you the desired results. Regarding the workflow editor, the platform has a simple visual builder that lets you build multi-stage journeys for your audience. Finally, HubSpot lets you copy values, score leads, and exchange data between HubSpot’s CRM tool or Salesforce.

All in all, HubSpot is a great marketing automation platform that combines different automation features for your marketing and sales teams. Nevertheless, if you don’t have a big budget, HubSpot might not be ideal for you.

HubSpot Features

  • Visual automation builder and multi-step marketing workflows
  • Powerful CRM tool for effective lead management
  • Landing page builder tool to boost lead generation
  • A/B Testing tool to find the winning combination
  • Predictive Lead scoring option
  • Various CRM integrations and more

HubSpot Pricing

HubSpot has a free plan for 1,000 marketing contacts. To use the tool’s advanced automation features, though, you need to get a Professional paid plan starting at $800 per month.

Tool #3: Marketo Engage

Adobe Marketo marketing automation service

Pricing: Free Demo, pricing is based on database size

Unique feature: Intelligent cross-channel nurturing

Marketo is a marketing automation solution that wants to improve customer experience at every touchpoint and make the customer journey easier. To achieve that, the service lets you target your audience using behavioral tracking and powerful analytics.

Moreover, the tool offers powerful content personalization features to deliver experiences tailored to each customer through AI optimization. This marketing automation software also gives you the tools to scale your lead scoring models through intelligent processes and provides you with a customer data environment that segments your target audience using integrated profiles and engagement history.

If you are interested in developing an omnichannel or multi-channel marketing approach, Marketo has a cross-channel engagement feature that lets you engage with your customers on their channel of choice.

In general, Marketo is a great automation tool to power up your marketing efforts and simplify your marketing processes. However, it may be expensive for SMEs.

Marketo Features

  • AI-powered content personalization
  • Powerful marketing data environment
  • Landing page builder tool
  • Dynamic lead nurturing tools
  • Marketing impact analytics

Marketo Pricing

Marketo Engage only has a free product tour that covers email, nurturing, automation, etc. The software has four paid plans, but you’ll need to contact the sales team to learn more about each plan.

Tool #4: Pardot

Salesforce Pardot marketing automation software

Pricing: Free demo, paid plans start at $1,250/month

Unique feature: Integration with Salesforce CRM

Pardot is Salesforce’s B2B automation solution for big companies. Compared to the rest, the tool is the most expensive out there. So, if you don’t have the budget, Pardot is a no-no for small businesses.

Regarding the features, Pardot boosts your lead management efforts through AI-powered tools. Segmentation also allows you to create and customize dynamic lists for smarter list management.

Apart from that, the software lets you target each contact with real-time alerts and activity tracking for better engagement. The Salesforce CRM integration also works in tandem with Pardot to monitor customer insights without interrupting your workflows.

Overall, while Pardot gives you access to an array of tools, it isn’t ideal for SMEs with low budgets, unlike other budget-friendly marketing automation services!

Pardot Features

  • Activity tracking option
  • Real-time alerts
  • ROI reporting
  • Integrations with popular apps

Pardot Pricing

Pardot only has a free demo that you can find on the tool’s website. Paid plans start at $1,250/month with the Growth plan for up to 10,000 contacts billed annually.

Tool #5: ActiveCampaign

ActiveCampaign marketing automation tool

Pricing: 14-day free trial, paid plans start at $15/month

Unique feature: Event tracking options

ActiveCampaign isn’t the most beginner-friendly software to get started. However, its capabilities are ideal for someone who has worked with automation tools before. Regarding its features, ActiveCampaign offers some good personalization options based on if/then/else logic. This way, you can easily customize your content to create more effective email messaging for your audience.

Furthermore, ActiveCampaign’s automation builder is user-friendly, allowing you to create and automate follow-up email campaigns with multiple conditions.

The platform also sports event tracking options. This way, you can boost your webinar marketing and manage online events without getting involved in every step of the process.

All in all, ActiveCampaign will help you automate your marketing processes and hyper-personalize your content. However, it is more suitable for advanced users, unlike some other popular ActiveCampaign competitors.

ActiveCampaign Features

  • Drag-and-drop flowchart builder
  • Event tracking options and hyper-personalization
  • In-built CRM to assist marketing and sales teams
  • Reporting and analytics for eCommerce platforms

ActiveCampaign Pricing

The email marketing software doesn’t offer a free plan, but it does have a free 14-day trial to test it. After that, ActiveCampaign has four premium plans that start at $15/month and offer you email marketing, online forms, automation, and more.

Category #2: Email Marketing Automation Software

In the previous category, we saw tools that can handle every aspect of your marketing operations. For most people though, when hearing “marketing automation” they think of email automation.

Email marketing automation tools are way more affordable than the above tools and most importantly you don’t have to pay for features you won’t ever need.

The use cases of these tools include automating the sending of your campaigns, sending transactional emails, building personalized audience segments, and sending triggered emails.

Tool #1: Moosend

Moosend email marketing automation tool

Pricing: Free-forever plan (sign up here), paid plans start at $8/month

Unique feature: Easy-to-set-up automated workflows

Moosend is among the top free email marketing and marketing automation software enabling you to craft email marketing campaigns, automate your marketing efforts, and increase lead generation with online forms. Abundant in email templates, the drag-n-drop email builder will make you feel like a creation pro.

You can also set up your own workflow using various triggers, conditional steps, and actions. For example, you can create a welcome email or abandoned cart series triggered when your subscribers take action. And if you are pressed on time, Moosend has a collection of ready-made recipes to save you time!

Moreover, the platform sports advanced segmentation and personalization features to deliver converting messages. More specifically, its segmentation options allow you to group your audience based on demographics, preferences, customer behavior, and more.

Moosend Features

  • Marketing automation to simplify time-consuming tasks
  • Email list segmentation to group your audience more effectively
  • Conditional logic
  • Ready-made automation recipes
  • Real-time reporting and analytics to measure performance

Moosend Pricing

You can sign up for a free Moosend account and get unlimited emails for up to 1,000 contacts. For more subscribers and premium features, Moosend’s paid plans start at $8/month including the landing page builder, SMTP server, and phone support.

Tool #2: Constant Contact

Constant Contact email marketing automation

Pricing: 60-day free trial, paid plans start at $20/month

Unique feature: Event invitation management

Constant Contact has risen into prominence due to its powerful event invitation management tools, which are not available on every platform. The email platform is easy to use, but it’s more on the basic side, which is good for beginners but limiting for pros.

Regarding its automation features, the service allows you to use autoresponders and email list management tools to keep everything organized. For new eCommerce store owners, Constant Contact also helps you segment your buyers based on their online behavior and purchase habits.

Moreover, the marketing automation software enables you to create automated workflows based on email interactions, which will target your customers more effectively. One limitation is that automation isn’t flexible when it comes to more advanced actions and multi-step workflows.

Overall, Constant Contact will help you create simple automation for your business. However, if you want more functionality and flexibility, you should consider a more advanced Constant Contact alternative.

Constant Contact Features

  • Simple automated workflows based on behavioral data
  • Advanced event invitations management tool
  • Online forms to increase your lead generation
  • Easy-to-use autoresponders
  • Email tracking feature to monitor performance
  • Integrations for social media and eCommerce platforms

Constant Contact Pricing

Constant Contact doesn’t have a free plan, but it gives you a 60-day trial to test it out. After the trial period, the marketing automation service offers you two paid plans starting at $20 per month.

Tool #3: Mailchimp

Mailchimp email marketing automation solution

Pricing: Limited free plan, paid plans start at $15/month

Unique feature: Multi-step custom workflows

Mailchimp is among the most popular tools for inbound marketing campaigns. Not only that but the software is one of the email marketing tools with the most integrations.

When it comes to automation, Mailchimp offers some personalization options with if/then/else logic. Nevertheless, compared to other platforms, its options aren’t as user-friendly or beginner-friendly as you’d expect. Similarly, their marketing automation software is geared towards more experienced users due to its complicated automation workflows.

Moreover, Mailchimp lets you integrate your email marketing with your social media strategy for better management. List management and segmentation are also available, allowing you to customize conditional relationships for your contacts.

Overall, Mailchimp will give you the tools to create some solid automation workflows for your digital marketing strategy. Nevertheless, it might be difficult for inexperienced email marketers, unlike other Mailchimp alternatives.

Mailchimp Features

  • Advanced segmentation and behavioral targeting
  • Multi-step custom workflows to target your audience
  • Landing pages to increase your lead gen
  • Variety of integrations with popular apps

Mailchimp Pricing

Mailchimp offers a limited free plan for 2,000 contacts per month. For more, pricing starts at $15/month, giving you access to additional advanced features.

Tool #4: Sendinblue

Sendinblue email automation service

Pricing: Free plan, paid plans start at $25/month

Unique feature: SMS autoresponder option

SendinBlue is a tool that combines the power of email with other marketing channels like SMS. The automation workflow builder is easy to use and it has both simple and advanced features.

Users can create triggered drip campaigns based on behavioral data, such as email engagement or website activity. This way, you can target your audience with the right message. Furthermore, you can use the test workflows feature to try your flows before they go live.

Another notable feature is the marketing automation software’s segmentation and personalization options. For example, you can use the tool to show personalized content to your audience based on set criteria like gender or engagement level.

All in all, SendinBlue is a very straightforward automation service but lacks on the integration side.

Sendinblue Features

  • SMS autoresponder messages
  • Landing page builder tool to capture leads
  • A/B testing to discover the winning variation
  • Transactional email and SMS messaging

Sendinblue Pricing

SendInBlue’s free plan is only for 300 emails per day for unlimited contacts. After that, paid plans start at $25 per month and give you more features and increase your email sending limit.

Category #3: Lead Generation Automation Software

The tools listed in this category are mostly suited for automation around the customer journey. They work great for enterprise and B2B marketing and sales teams, while they can help with scaling your lead generation, lead scoring and lead nurturing.

Tool #1: Keap

Keap marketing automation service

Pricing: 14-day free trial, paid plans start at $79/month

Unique feature: CRM and Email Integration

Keap (formerly known as Infusionsoft) is a marketing automation software that promotes itself as a small business and enterprise solution. The tool is also known for its CRM and automation integration, which allows you to create marketing campaigns that perform.

More specifically, Keap has combined sales and marketing, giving you an integrated solution to streamline your operations. While great for small businesses, it might not be ideal for larger enterprises.

Furthermore, the automation builder is quite flexible, letting you create automation workflows that will simplify your tasks. Overall, Keap is a good option for SMEs, but it has a quite steep learning curve.

Keap Features

  • Integrated sales and marketing automation
  • Simple reporting and analytics tool
  • Smart subscription form builder
  • Phone line and text messaging

Keap Pricing

Keap has a 14-day free trial you can use to test the service. After that, paid plans start at $79 per month and give you access to easy automation, CRM, and more. However, for more advanced marketing and sales automation, you need to get Keap Pro at $149/mo.

Tool #2: Clearbit

Clearbit lead generation automation software

Pricing: Not provided, contact Clearbit for pricing details

Unique Feature: Reveal anonymous web traffic

Clearbit is a powerful marketing data engine allowing businesses to delve deep into all of their customer interactions. The tool provides reliable, real-time data that your sales and marketing team can act upon to increase conversions at every stage of the customer life cycle.

The suite of products can help you discover your ideal accounts, track anonymous website visitors and manage your campaigns accordingly while saving a lot of time. Additionally, you can automatically enrich every record in your CRM software and thus increase team productivity.

Overall, it is a simple to use tool that enables businesses of all sizes to become truly data-driven.

Clearbit Features

  • Traffic identification to automatically create suitable content
  • Discover new leads with complete contact information
  • Lead qualification, nurturing, and segmentation
  • Opportunity management
  • Integration with popular services such as Salesforce, Marketo, HubSpot

Clearbit Pricing

Clearbit currently offers a free trial, while you can also request a demo of the product. For further pricing information, you’ll need to contact Clearbit.

Tool #3: Breadcrumbs.io

Breadcrumbs automation software tool

Pricing: Free plan, paid plans start at $499/month

Unique Feature: Co-dynamic lead scoring models

Breadcrumbs is a revenue acceleration platform that allows you to identify and prioritize leads based on their likeliness to convert. The tool offers the ability to create models for Acquisition, Up-sell/Cross-sell, Retention, and Adoption, which you can A/B test natively.

The sophisticated tool lets you create dynamic scores that indicate when demand is present, thanks to variables such as Recency, Frequency, Scoring Interval & Decay Rate. You also get an intuitive UI that requires no technical skills, while you can leverage both contact and account information to make a single score evaluation.

Overall, Breadcrumbs is a simplified platform that makes the hard and difficult process of lead scoring easy for everybody.

Breadcrumbs Features

  • Dynamic lead scoring
  • Funneling
  • Intuitive & simple UI

Breadcrumbs Pricing

The tool offers a free plan for 500 leads per month along with basic integrations and 1 active model. For 2,000 leads per month, premium integrations plus more features, pricing starts at $499.

Tool #4: Act-On

Act-On growth marketing automation platform

Pricing: Free demo, paid plans start at $900/month

Unique Feature: Pricing reflects active contacts rather than the entire database

Act-On is a marketing automation tool that offers a complete suite of applications, including lead management, email marketing, social media management, and more. The tool helps greatly with inbound marketing automation and it empowers marketers to scale their businesses through B2B demand generation.

This marketing automation solution allows marketers to optimize the entire customer journey and drive exceptional brand experiences by automating buying journeys and personalizing messaging and campaigns.

Act-On Features

  • Drag-and-drop landing page editor
  • Dynamic lead scoring, segmenting and nurturing
  • Data quality management
  • Automated and adaptable buying journeys

Act-On Pricing

While Act-On has no free trial, it offers a free demo. Paid plans start at $900 per month for up to 2,500 active contacts, while for account-based marketing and advanced reporting you’ll need the Enterprise plan.

Category #4: Social Media Automation Software

Social media automation tools are solutions designed to automate various aspects of social media marketing (content publishing, scheduling, monitoring, analytics).

Such tools can help almost any brand manage multiple social accounts, use social media for paid advertising or even provide customer support.

Tool #1: Buffer

Buffer social media automation software

Pricing: Free Plan, paid plans start at $15

Unique Feature: Hashtag Planner

Buffer is an established social media management platform allowing you to plan, collaborate, and publish amazing content while providing you with in-depth insights to grow your brand on social platforms.

The software sports a suite of products for publishing, engagement, analytics, and team collaboration, which help teams work more efficiently and drive more meaningful engagement and results on social media.

Overall, Buffer is an excellent tool built with small businesses in mind, empowering them to build their brand and drive authentic engagement on social media platforms.

Buffer Features

  • Automated Publishing
  • Collaboration Tools
  • Multi-account management
  • Workflow management

Buffer Pricing

Buffer offers a free forever plan which is ideal if you’re just starting out. Paid plans start at $15 per month and offer more features and additional social channels.

Tool #2: Hootsuite

Hootsuite social media management and automation tool

Pricing: 30-day Free Trial, paid plans start at $49/month

Unique Feature: Super rich analytics and subscriber insights

Hootsuite is among the well-known solutions in the social media management segment for SMBs and large enterprises. The software helps organizations collaborate in campaign management, manage organic and paid social content, gain valuable insights from social channels and monitor customer conversations.

Furthermore, the tool allows the automating of posts to reach the audience at the best times in order to drive maximum engagement. What’s more, you get rich analytics to understand your subsrcibers’ needs and target them better.

In a nutshell, Hootsuite is an ideal tool to manage your social media strategy and grow your following, as it has all the software features you would expect plus more.

Hootsuite Features

  • Promote organic content & manage paid ads
  • Ample analytics capabilities
  • Simple and straightforward dashboard
  • Wide variety of integrations

Hootsuite Pricing

Hootsuite has a 30-day free trial to test out its full potential. After that, paid plans start at $49 per month for 1 account and unlimited post scheduling.

Tool #3: SocialPilot

SocialPilot social media scheduling service

Pricing: 14-day Free Trial, paid plans start at $30

Unique feature: Content curation functionality

SocialPilot is a social media marketing and analytics tool that has calendar management, scheduling, branding and reporting functionalities within its arsenal. Apart from its bulk scheduling ability, the software offers filters that users can apply to their calendar and view posts by accounts and groups.

What really stands out in the platform is the ability to track important metrics for the performance of social media campaigns. Such metrics include audience growth and content engagement, as well as influencers and competitor tracking.

Overall, SocialPilot is a great and cost-effective tool able to simplify social media marketing tasks and accelerate the growth of every brand.

SocialPilot Features

  • Calendar feature to track posts
  • Bulk scheduling
  • Conversion tracking
  • RSS feeds automation
  • One-click white label PDF reports

SocialPilot Pricing

SocialPilot may not offer a free plan, but it has a 14-day free trial that you can use. Paid plans start at $30 and offer most of the features a brand may need, while for social inbox and team collaboration you’ll need a higher tier plan.

Category #5: Content Marketing Automation Software

Content marketing automation tools can help businesses generate new content to publish as well as provide marketing teams with various automation opportunities regarding topics, research, data, and messages. Additional capabilities may include the construction of a content marketing funnel or execution of basic pre-scheduling of social media posts.

Tool #1: CoSchedule

Coschedule marketing automation software

Pricing: 14-day Free Trial, paid plans start at $39 (contact sales for Marketing Suite)

Unique Feature: Document Classification

CoSchedule is a marketing suite allowing you to easily organize all of your marketing efforts in one place. The platform consists of 4 different products contributing to the content automation functionality.

The tool’s integration with your blog and social media is easy and thus you can manage your entire content in one neat place. Moreover, CoSchedule lets you automate various workflows and efficiently manage all of your brand’s assets. The platform also sports collaboration tools enabling both clients and team members alike to work together on projects within the platform.

Overall, CoSchedule is an invaluable tool for content marketers, with a significant amount of integrations to seamlessly work along with your marketing stack.

CoSchedule Features

  • Customizable real-time marketing calendar
  • Automated publishing
  • Resource management
  • Automate team workflows

CoSchedule Pricing

CoSchedule offers only a 14-day free trial to test out its features. After that, paid plans start at $39 for the Marketing Calendar tool, while for the entire Marketing Suite you’ll have to contact their sales team.

Tool #2: Clearscope

Clearscope content optimization platform

Pricing: Free demo, paid plans start at $170/month

Unique Feature: AI-powered content optimization

Clearscope is an SEO content optimization platform offering tools that allow you to produce content that ranks in search results. This tool assists content creation by providing AI-powered content reports based on real-time data from Google.

Moreover, Clearscope’s platform has a straightforward content grading scale to objectively measure content quality. Another great thing is that Clearscope allows unlimited sharing and exporting of reports, so you’re free to collaborate with anyone, and anywhere. Finally, the product integrates perfectly with Google Docs and WordPress, so your content workflow won’t be disrupted.

Overall, Clearscope is a usable software with immediate benefits for content teams and marketers, that will save you time and help you create optimized content that ranks well.

Clearscope Features

  • SEO management
  • Keyword research tool & recommendations
  • Comprehensive content grading scale
  • Competitive analysis

Clearscope Pricing

Unfortunately, Clearscope doesn’t offer a free plan, but you can request a demo of the product. Paid plans start at $170 per month for 20 content pieces and 3 user seats.

Tool #3: Wordable.io

Wordable content automation tool

Pricing: Free Trial, paid plans start at $49/month

Unique Feature: Bulk export

Wordable is a content automation tool that allows instant export of Google Docs or HTML files to a WordPress, HubSpot, or Medium page or post. The tool helps users create blog posts quickly since with just the press of a button, it creates the blog post directly from Google Drive while keeping all the formatting intact.

Wordable was created to save you from spending hours uploading and formatting posts. You simply write in your favorite app and then instantly export publish-ready content. All the tedious uploading and reformatting process is eliminated.

Wordable Features

  • Import content from Google Docs or upload HTML/Zip files
  • One-click transformations (open all links in a new tab, compress images, etc.)
  • Save drafts in your CMS
  • Integration with popular platforms

Wordable Pricing

Wordable offers a free trial for 3 document exports. Paid plans start at $49/month for 1 user and up to 50 exports/month. For additional users and exports, you need to choose one of the 4 other plans available.

Category #6: Reporting & Analytics Automation Software

Reporting and automation analytics tools are vital for growing businesses and agencies that want to save time and energy. These tools automate the manual data retrieval, compilation, and analysis of data and help teams improve and speed up decision-making.

Tool #1: Microsoft Power BI

Microsoft Power BI automation software

Pricing: Free Trial, paid plans start at $9.99 per user/mo

Unique Feature: Integrations and Data Source Connectors

Microsoft Power BI is one of the most powerful tools when it comes to visualizing data in a user-friendly way. It allows you to create interactive dashboards and reports and share them across your organization with ease.

Power BI helps you connect different data sources in comparison to other BI tools out there, mash them up together, model them and visualize them in a single interface, giving you everything you need to uncover what your data truly means, whilst enhancing your decision-making processes.

Power BI Features

  • Create interactive reports (drag and drop builder)
  • Share and publish your reports on the web
  • Retrieve data from hundreds of Data Sources

Power BI Pricing

Microsoft’s Power BI can get quite pricey depending on the size of your company and data needs. Their core offering lies in two tiers, the Power BI Pro and Power BI Premium. Power BI Pro is priced at 9.99$ per user/m giving you access to basic functionalities like live dashboards and report sharing capabilities. While the Power BI Premium option costs 20$ per user/mo allowing you to access AI and big data tools.

Tool #2: Supermetrics

Supermetrics reporting and analytics automation

Pricing: 14-day free trial, paid plans start from 59€/month

Unique Feature: Scheduling Tasks

Supermetrics is the swiss-army-knife for data-oriented marketers allowing you to simply connect any marketing platform and transfer all your marketing data to your reporting or data storage software.

With it, you can bring any type of data or metric you currently track within your desired reporting software and start building your dashboards. What’s unique is that when you’ve finished building your dashboard and reports you can automate data pulls with their scheduling tools.

Overall Supermetrics is a simple solution to a complex problem, with hundreds of data source connectors available you will surely find what you need to start automating your marketing reports.

Supermetrics Features

  • 100+ Data source connectors
  • Available API, BigQuery, and Amazon S3
  • Scheduling tasks

Supermetrics Pricing

Supermetrics pricing is dependent on the Data Sources and the Destination you choose to transfer that data to. For spreadsheets, pricing starts from 59€/m for 1 user and can go up to 250€/m. Custom options are also available upon request. For a complete list of all the available pricing options in regards to the destination, you can find that here.

Tool #3: Dataslayer

Dataslayer.ai reporting automation software

Pricing: Free forever, paid plans start at 59$/month

Unique Feature: Email Notification Feature

Dataslayer is another tool that allows you to transfer your marketing data to a data storage application like Google Sheets or a data visualization platform like Google Data Studio. So far they’ve two products available, Dataslayer for Google Sheets and Google Data Studio. That might sound limited but if you are just starting out with automating your marketing reports that should do the trick!

Dataslayer is ideal for agencies, although you can use it however you see fit. What’s unique about them and if you are an agency you will definitely like it, it’s their automated email automation notifications. So if you have reports built for your clients you can notify them when they have been updated.

Overall Dataslayer is really simple and straightforward to solve simple data transfer problems. They are currently building more available destinations and data sources like Google Analytics, Google Ads, Facebook ads, etc.

Dataslayer Features

  • Get your data into one place
  • Automated data pulls to keep everything updated
  • Email notification functionalities

Dataslayer Pricing

Dataslayer’s pricing is similar to Supermetrics it depends on the destination of your data, although for now, Dataslayer offers the same pricing for both of their core product offering. Paid plans start from 59$/month up to 299$/month depending on how many API calls you use every day.

Tool #4: Google Data Studio

Google Data Studio analytics automation tool

Pricing: Free

Unique Feature: Seamless integration with Google Products/Lot’s of Data Connectors and Integrations

Google Data Studio is another software similar to Microsoft’s Power BI that allows you to transform your data into reports and dashboards, and visualize them however you see fit through various interactive elements like pie charts, line charts, etc.

With Google Data Studio you will be able to automate your marketing reports with ease as it is easily connected with Google Analytics, however, if you are not using GA Data studio you can either use Supermetrics or Dataslayer to transfer all your marketing data to it with ease.

Overall Google Data Studio is an elegant solution especially if you are using the Google suite, with it you will be able to create any report or dashboard you need to activate and monitor the performance of your marketing actions whilst empowering your team.

Google Data Studio Features

  • Custom Interactive Dashboard
  • Huge range of Data Connectors
  • Data Transformation
  • Publish and share your report with your organization
  • Easy and Clean UI to navigate

Google Data Studio Pricing

Google Data Studio is free of charge as part of the Google central Cloud Platform offering!

Category #7: Sales Automation Software

Sales automation software aim mostly to eliminate repetitive and manual tasks by automating them, so as to allow sales teams to focus on closing sales and bringing in money.

With these tools, users can automate follow-ups, manage their sales pipeline, and even send invoices to clients without delving into awkward conversations.

Tool #1: Salesforce Sales Cloud

Salesforce sales cloud automation tool

Pricing: 30-day Free Trial, paid plans start at $25/month

Unique Feature: Slack native integration

Sales Cloud is an automation application by Salesforce that provides you the tools to win more deals by strengthening customer relationships. The platform can help you increase rep productivity and drive more revenue by incorporating your sales activities on a single platform.

With Sales Cloud, you can deliver tailored sales experiences with in-depth contact and account management. Moreover, you are able to streamline and automate tedious tasks like activity tracking, email alerts, and workflows. You can also design your own sales processes with drag-and-drop simplicity.

Overall, Sales Cloud is an intuitive tool with remarkable functionalities, however, you’ll need to invest some time in training.

Salesforce Sales Cloud Features

  • Track contacts and manage pipeline
  • Sales forecasting
  • Process automation
  • Mobile CRM

Salesforce Sales Cloud Pricing

Sales Cloud comes with a 30-day free trial that gives you ample time to test if it works for you. Paid plans start at $25 per month giving you the essential features. For more advanced sales-oriented features, you should opt for a higher tier plan though.

Tool #2: Pipedrive

Pipedrive sales automation software

Pricing: 14-day Free Trial, paid plans start at $15

Unique Feature: Unlimited visual and customizable pipelines

Pipedrive is a sales CRM and management tool made by hardcore salespeople for salespeople. Its distinguishing feature is that it prioritizes usability above all while having a simple yet powerful design.

The tool is able to streamline all actions involved in converting a potential deal into a successful sale. You get a great overview of different sales pipelines, so you can focus on important things first. Moreover, Pipedrive provides you with custom sales reporting tools to monitor targets, analyze sales data, and more.

Overall, Pipedrive is a great and relatively affordable tool to plan your sales activities and monitor deals. However, integrating with other services might not be an easy task unless you use Zapier.

Pipedrive Features

  • Pipeline View for best possible overview of outstanding deals
  • AI sales assistant for personalized recommendations
  • Smart contact data
  • Customizable analytics and reports

Pipedrive Pricing

Pipedrive offers a 14-day free trial to get to know its features. After that, paid plans start at $15 offering features to organize activities and pipelines with ease.

Category #8: Workflow Automation Software

Workflow automation tools help make complicated business processes easier to manage. For example, when a user action or internal signal is triggered, automated workflows can move or transform data per your instructions.

Essentially, they help you streamline repetitive and time-consuming work, while often they include built-in analytics that pinpoints potential inefficiencies.

Tool #1: Zapier

Zapier workflow automation software

Pricing: Free plan, paid plans start at $19,99

Unique Feature: Advanced workflows with custom branching logic

Zapier is an online automation tool that connects your apps and services. You can effortlessly connect two or more apps to automate repetitive tasks without the need to write any code.

The user simply creates “Zaps”, which are in essence actions that are set up to be repeated when certain triggers happen. Users manage all their “Zaps” from one dashboard, while they benefit from the numerous online templates that have been created and shared by other Zapier users.

While easy to use, Zapier lets you build powerful multi-step workflows using over 500 integrations from email marketing to social media and project management. All in all, Zapier is a straightforward, powerful, and cost-efficient automation solution.

Zapier Features

  • Multi-step Zaps
  • Custom logic-paths
  • Top-notch security
  • Built-in actions (convert data, filter tasks, etc.)
  • More than 3000 apps

Zapier Pricing

Zapier offers a free forever plan including 100 tasks/month and single-step Zaps. To unleash the full potential of automation, paid plans start at $19,99.

Tool #2: IFTTT

IFTTT automation service

Pricing: Free plan, paid plans start at $3,40/month

Unique Feature: mobile apps for Android and iOS

IFTTT is a data integration and connectivity platform allowing home automation, fintech, and energy companies to connect applications and devices with third-party integrations. This way brands can leverage third-party integrations to drive customer engagement and grow their business.

The tool works great with digital voice assistants such as Alexa, Cortana, Google Assistant, and Siri, as well as smart home devices. One major difference between IFTTT and other similar services is that it has mobile apps for Android and iOS, instead of a web interface only.

IFTTT Features

  • Various types of actions that can be performed
  • Pre-built connectors
  • Monitoring console
  • Android/iOS mobile apps

IFTTT Pricing

IFTTT offers a totally free plan allowing you to create up to 3 Applets of your own. The Pro plan is at $3,40/mo and unlocks full functionality, while there are also plans for developers starting at $199/year.

Tool #3: Phantombuster

Phantombuster automation software

Pricing: Free plan, paid plans start at $30/month

Unique Feature: Data extraction via ready-made automations

Phantombuster is a cloud-based data extraction software helping companies automate processes and generate business leads, marketing audiences, and growth.

The tool can scrape data from any source on the Internet, directly either to a CRM or database. Moreover, Phantombuster enables administrators to schedule and automate actions such as liking posts, accepting requests, sending custom messages, and more to increase visibility across the web.

Finally, since automations run from the cloud, users just need to program them and they get notified via email or Slack about their status or completion.

Phantombuster Features

  • Extract data from any page
  • Automate actions (e.g. auto-follow profiles, auto-like posts, accept requests)
  • Build and schedule advanced workflows code-free
  • Built-in templates for advanced automation

Phantombuster Pricing

Phantombuster offers both a free plan and a 14-day free trial of its premium features. Paid plans start at $30 per month unlocking full functionality, more Phantom time, and additional Phantom slots.

What is the Best Marketing Automation Software?

Automating your tasks is not optional but rather necessary to thrive in a fast-paced business environment. Thus, marketing automation is the next step to a blooming marketing strategy.

To identify the best marketing automation service for your needs, you’ll need to weigh in functionality, affordability, and usability in day-to-day actions.

If you’re looking for an affordable, all-around service with advanced automation features that scales along with your business growth, sign up for a free Moosend account and improve your marketing today!

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