8 Best Autoresponder Software in 2023 [Free Tools]

It goes without saying that using autoresponder software is an absolute necessity for every business.

First of all, email marketing is one of the most profitable channels out there with an ROI of $49 for every $1 you invest. So, finding efficient solutions to deliver automated messages when your subscribers take action is a must to increase engagement and build a relationship with them!

Fortunately, most of the tools in this list are free to start using, so you don’t need to compromise your business growth or wait until you start making tons of revenue.

Before we explore the best email autoresponder tools, let’s take a look at a brief definition of an autoresponder.

What Is An Autoresponder?

An autoresponder is an automated email or number of emails that land into your subscriber’s inbox when a trigger event occurs. The main goal is to engage with your audience as soon as they take action through a series of follow-up messages.

Autoresponders are the simplest form of email automation. They can be a welcome email, an abandoned cart reminder or even a Thank you email. More complex use cases of autoresponder emails can be found in digital industries or Saas products, in the form of onboarding emails that nurture subscribers.

Email Autoresponder Software: Comparison

Autoresponders are perfect for both big and small businesses. So, if you are looking for a fast solution right NOW, here’s a comparison overview of the best email autoresponder tools:

Free Plan/TrialPricingBest FeatureRatings
MoosendYes (30-day free trial)$9/monthAdvanced automated workflows that are easy to set up
Constant ContactYes (60-day trial)$20/monthEvent invitations management tool
MailchimpYes$20/monthMulti-step custom workflows
AWeberYes$20/monthAdvanced reporting and analytics tools
SendinblueYes$25/monthSMS marketing tools
GetResponseYes$15/monthSpam testing tools
SendPulseYes$9/monthSMS messaging option
MailerLiteYes$10/monthEmail open rate by location

A simple autoresponder is essential for bridging the gap between your subscriber’s action and your business’ “reaction.” More specifically, an autoresponder series will:

  • help you build solid bonds with your email list
  • give your email marketing a sense of continuity
  • enable constant communication between you and your audience

With these in mind, let’s go down the autoresponder lane and meet the best autoresponder solutions out there based on affordability, features, and automation capabilities.

1. Moosend – Best Advanced Autoresponder Service

Pricing: Paid plans start at $9/month, 30-day free trial (sign up here)

Unique feature: Advanced and easy to set up automated workflows

best autoresponder software moosend

Moosend is one of the best autoresponder tools you can use right away since the software’s learning curve is almost nonexistent. The service has an intuitive automation workflow builder and pre-built recipes that you can customize or create your autoresponder sequence from scratch.

To build your workflow, you can select from various triggers and actions, run an A/B test, and even duplicate your automation steps to save valuable time. You can also add “And/Or” expressions in your automation steps. Best of all, workflows are shareable among team members.

Apart from email automation, Moosend also sports a drag-and-drop email builder that makes email campaign creation effortless, even for beginners. The available email templates are also responsive, and you can infuse them with advanced elements to create your ultimate autoresponder sequence in a few minutes.

To top it off, Moosend also provides you with an equally easy-to-use landing page and subscription form builder to give your lead generation a boost. Last but not least, advanced real-time reporting and integrations are two of Moosend’s strengths and you can try them out when you register for a free account.

Best Autoresponder Features


Pricing starts at $9/month, giving you all the features like marketing automation, the landing page tool, SMTP server, and more. You can test the software out and send unlimited email campaigns by registering for a free account.

Try Moosend

2. Constant Contact – Best Autoresponder Software for Basic Automation

Pricing: Paid plans start at $20/month, 60-day free trial

Unique feature: Event invitations management

autoresponder tool Constant Contact

Constant Contact is among the oldest autoresponder tools in the market. The software has an easy-to-use drag-and-drop email builder to create your newsletters. Apart from autoresponders, Constant Contact also lets you choose between different email types, including event registrations, A/B testing, and surveys.

Regarding email automation, the autoresponder software lets you create abandoned cart campaigns for your eCommerce store. Its best feature, though, is its event invitations management tool that enables you to simplify the way you manage your online events. The RSVP feature will also give your webinars and online courses the boost they need and even allow you to collect responses straight from the automated email you sent.

The autoresponder tool also equips you with personalization options to make your automated messages more effective. However, while you can add your contact information, you can’t use “if/then” logic, unlike other Constant Contact alternatives such as Moosend with more sophisticated personalization features. So, you may not achieve the maximum possible campaign optimization.

Best Autoresponder Features

  • Powerful event invitations management features
  • Basic personalization and email list segmentation
  • RSVP tool to manage online events more effectively
  • Automated resend to non-openers option
  • Subscription form builder to boost lead generation
  • Social media, WordPress, and CRM integrations


Constant Constant doesn’t offer a free plan. However, it has a 60-day free trial you can use to test its capabilities. After the trial, the autoresponder’s paid plans start at $20/month for 500 subscribers, giving you access to the platform’s basic email marketing tools.

3. Mailchimp – Best Autoresponder Solution In A Marketing Suite

Pricing: Paid plans start at $20/month, limited free plan

Unique feature: Multi-step custom workflows

email marketing autoresponder software Mailchimp

Mailchimp is one of the most well-known email marketing autoresponders you’ll find out there. The platform sports a very clean template editor you can use to create your automated messages in a few minutes. You can then use Mailchimp’s robust autoresponder features to deliver your auto-responses into your subscribers’ inbox.

While Mailchimp’s email editor and autoresponders are pretty solid, its email automation features might be difficult to handle. The platform will also give you access to personalization and email list segmentation. However, their complexity might not be ideal for first-time users. The lack of a workflow editor will also make things a bit difficult, unlike other popular Mailchimp alternatives that are more user-friendly.

What makes Mailchimp’s autoresponder so famous (and compensates for the lack of user-friendly automation) is its advanced reporting and analytics capabilities. Through them, you can track all the email metrics you need to improve your email marketing campaigns and boost your conversions.

Best Autoresponder Features

  • Multi-step custom workflows to target your audience
  • Predictive insights to improve your marketing campaigns
  • Email newsletter templates you can customize
  • Huge knowledge base (only guides and tutorials for the free plan)
  • Integrations with popular apps including Shopify and more


Mailchimp is among the free email marketing services you can join. However, the free plan is very limited, and you’ll need to sign up for a paid plan starting at $20/month for up to 2,500 contacts to gain access to more features and advanced automation.

4. AWeber – Best Autoresponder Software With Advanced Reporting And Analytics

Pricing: Paid plans start at $20/month, limited free plan

Unique feature: Advanced reporting tools

free autoresponder software tool AWeber

Aweber is another free autoresponder you can use to create an automated sequence of emails for your target audience. The platform is fairly easy to use; however, it might prove to be a bit difficult for seasoned email marketers using other autoresponders due to its different terminology for each marketing feature.

Apart from the email editor and newsletter templates, the autoresponder lets you create triggered messages after a subscriber takes specific actions like subscribing/unsubscribing from your email list. Moreover, AWeber is a great email list management tool to keep your contact lists clean and promote your email deliverability.

When it comes to streamlining your marketing efforts, integrations are a big plus for the autoresponder. The service allows you to integrate it with popular platforms like Shopify, Salesforce, and more to exchange information between apps and improve your email marketing. Last but not least, AWeber has a great set of email testing tools to optimize your email marketing campaigns and lead your new subscribers a step further down your marketing funnel.

Best Autoresponder Features

  • Advanced reporting tools to monitor performance
  • Email list management for better email deliverability
  • Easy-to-use drag-and-drop email builder
  • Signup form builder to create pop-ups and more
  • Dedicated customer support to help you out


AWeber has a basic free plan for 500 subscribers and 3,000 emails/month. To unlock all the features, the email autoresponder offers a paid plan starting at $20/month.

5. Sendinblue – Best Autoresponder Tool With SMS Marketing Capabilities

Pricing: Paid plans start at $25/month, free plan

Unique feature: SMS marketing options

email autoresponder service sendinblue

Sendinblue is among the free email autoresponder tools on our list. What distinguishes the software, though, is the combination of email and SMS marketing, allowing you to deliver transactional emails to both channels. In addition to its SMS marketing options, the autoresponder has a simple email editor that lets you customize your templates or create an HTML email campaign from scratch.

Segmentation is another feature that the autoresponder offers, allowing you to target your new subscribers with better content. For instance, the tool lets you group your audience based on demographics, online behavior, and more.

Regarding email automation, the autoresponder lets you set up triggered campaigns based on behavioral data and email engagement metrics. Lastly, Sendinblue can help you increase your lead gen through responsive landing pages and discover which features convert better through its A/B Testing tools.

Best Autoresponder Features

  • SMTP server for transactional emails and SMS
  • Advanced segmentation options to group subscribers
  • SMS marketing personalization features
  • Contact list management to keep everything organized
  • Landing page builder tool to boost lead generation


Sendinblue’s free plan lets you send 9,000 emails/month (300/day) to unlimited contacts, which is great if you’re starting your email marketing journey but not ideal for fast-growing eCommerce businesses. Pricing starts at $25/month, giving you more email sends and additional features.

6. GetResponse – Best Autoresponder Service For Sales Teams

Pricing: Paid plans start at $15/month, free plan

Unique feature: Spam testing tools

best autoresponder software tools getresponse

GetResponse isn’t a free email autoresponder software; however, it’s on the affordable side and offers some great functionalities. You can create responsive email campaigns through its drag-and-drop editor and use personalization to make your messages more relatable.

Moreover, the autoresponder’s email automation tools will let you create complex workflows to target your audience with the right message and at the right time. For instance, you can create triggered campaigns based on lead scores, cart abandonment, or unsubscribes to engage with your subscribers. The only downside is that you can’t test them out since these features are available only on higher-tier plans.

Lastly, the autoresponder software has a very detailed reporting section to help you track your email marketing campaigns and a great set of spam tools to avoid the spam folder.

Best Autoresponder Features

  • Advanced automated workflows
  • Reporting and analytics, including geo-tracking
  • Spam email tools for better email deliverability
  • Powerful eCommerce segmentation features
  • GDPR compliance


GetResponse has a free plan you can register for (it doesn’t include autoresponders). For full access, you will need to purchase one of the available paid plans starting at $15 per month.

7. SendPulse – Best Autoresponder Software For Multiple Channel Automation

Pricing: Paid plans start at about $9/month, limited free plan

Unique feature: SMS messaging options

email autoresponder service SendPulse

Like Sendinblue, SendPulse is a free autoresponder software that combines email with messenger marketing. More specifically, the autoresponder will give you a variety of tools like SMS and web push notifications to engage with your audience in the best possible way.

Moreover, the software will give you an opt-in autoresponder and let you create automated email sequences to collect feedback, target cart abandoners, upsell your products/services, and promote events. Segmentation is also part of SendPulse’s toolbox, letting you divide your email subscribers based on their website activity and email engagement.

If you want to boost your lead generation, the service also has a great landing page builder to create converting landing pages. Lastly, apart from its email marketing and automation tools, SendPulse has multilingual phone and email support to help you out.

Best Autoresponder Features

  • HTML email editor
  • SMS and Viber marketing options
  • Advanced email list segmentation
  • eCommerce platform integrations


The autoresponder offers a free plan for 500 subscribers but for a limited number of email sends per month. For more features and email sends, SendPulse’s pricing starts at about $9/month for 1-500 subscribers.

8. MailerLite – Best Email Autoresponder For Beginners

Pricing: Paid plans start at $10/month, free plan

Unique feature: Email open rate by location

best autoresponder tools mailerlite

MailerLite is one of the simplest autoresponder software tools out there with an easy-to-use email editor and customizable templates. Among others, the software allows you to choose from various email types, including classic campaigns, A/B Testing, surveys, autoresponders, and more.

When it comes to email automation, MailerLite enables you to create simple workflows based on behavioral data. This way, you can target your audience with the right message when they need it the most.

Moreover, the autoresponder will equip you with powerful reporting and analytics tools. Its best feature is that it can display your email open rate by location, a valuable insight that not many email marketing platforms have, to improve the performance of your email marketing campaigns and target your openers with more relevant content.

Best Autoresponder Features

  • Advanced analytics and open rate by location
  • Unsubscribe page builder
  • Landing page builder tool
  • Powerful email tracking features


MailerLite’s free plan allows you to send 12,000 emails/month for up to 1,000 email subscribers. Pricing starts at $10/month, giving you access to more features.

Pick The Best Autoresponder Software For Your Needs

A smart automated responder will help you deliver relevant messages to engage and nurture your subscribers while also establishing a relationship with them.

So, choosing the right software for your business is of paramount importance since it will help you make a difference and be smarter and more efficient than your competitors.

If you made up your mind and want to give Moosend a try, sign up for an account and see how our autoresponder can help you and your business achieve greatness together.

Time to step up your email marketing game, one auto-response at a time!

Frequently Asked Questions (FAQ)

Here you’ll find some of the most prominent questions we’ve been getting regarding autoresponders.

1. What Is the Best Autoresponder Service?

There are several great services competing head-to-head such as Constant Contact, Mailchimp, AWeber, Sendinblue, and ConvertKit, but Moosend is the best service among them due to its powerful automation features able to help businesses of all sizes, without compromising on affordability and usability.

2. Why Do I Need an Autoresponder Email Service?

Autoresponse emails are an integral part of your email marketing strategy because they allow you to send subscribers the right message at the right time. Additionally, they can help you maintain a healthy email list (through double opt-in), welcome and onboard your subscribers as well as save precious time.

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