How To Power-up Your Next e-Commerce Campaign With Moosend Segmentation Examples
You’ re probably aware of our new segmentation criteria. We’re so proud of them after all.
But just in case you haven’t tried them yet, here are a few great things you can do with them.
Choose your high-value customers
Your high-value customers deserve your love a little more than the rest.
If you have customers that purchase from your store often, then it’s a great idea to show them your appreciation.
Take this newsletter for example.
I consider my self a high-value customer. I love Book Depository and I buy books from their e-store at least once a month. So I take this discount voucher as a little “thank you” and I sure appreciate it. And of course, I used the voucher to buy some more books!
Segment your list by selecting all your high-value customers, whatever that means for you, and send them a special discount code for their next purchase.
This way you create a stronger relationship with your customers, build loyalty and increase your chances for more sales.
This is a very easy process with Moosend.
When segmenting, just set the number which defines those specific customers, and leave the rest to us.
Sell more to those who purchased
The all-time classic “would you like fries with that” with a twist.
Or what should happen when you make a purchase.
I bought this (amazing I must say) backpack from Revolve a few weeks ago. And when the order confirmation arrived in my inbox it wasn’t just an ordinary order confirmation.
It came with a few product recommendations as well!
Cross-selling and upselling are 2 great marketing techniques you can implement to your strategy to create thrilling sales opportunities. And you can nail them both with a little help from Moosend segmentation.
Just choose all your customers that purchased a product from your store and create a campaign that will encourage them to purchase anything in conjunction with the primary product.
Besides, acquiring a new customer costs as much as five times more than retaining an existing customer. So, you know what to do!
Turn window-shoppers to customers
Just looking? I don’t think so!
All these people browsing your site but never click “add to cart” are a lost opportunity.
Don’t throw in the towel.
Simply retarget all visitors that viewed a product but left your site before adding the item to their shopping cart.
With Moosend’s new segmentation criteria you can also choose which certain product visitors viewed, as well as the times they viewed it to make your campaign even more targeted.
Follow-up emails to cart abandoners are a mainstay of eCommerce.
Because the sad truth is that more than 70% of your visitors will abandon carts at checkout.
And you can’t just let them go.
Instead, you can follow Bearsville Soap Company example.
Go from zero to hero by creating a mailing list with only those who added items to their cart but didn’t complete the checkout.
With Moosend segmentation, the process is as simple as for the browse abandoners.
When you’re done, create the perfect cart abandonment email and get ready to recover some previously lost revenue without lifting a finger.
Now you know what are new segmentation criteria are all about. And that’s not all. There’s a handful of new ones to get your hands on and create better-targeted email campaigns smart and effortlessly.
Come on, head over to your Moosend account and start segmenting today!