Monthly Email Planner: November Edition [2024]

Black Friday may be the biggest sales event of November, but relying on it alone isn’t the best strategy—especially for smaller businesses.

This month offers plenty of other holidays and events to connect with your audience beyond Thanksgiving and Cyber Monday.

So why limit yourself?

Holidays like Diwali, Veterans Day, and Small Business Saturday will allow you to engage customers with fresh content and meaningful promotions. By spreading your efforts, you can increase your sales and stay top of mind all month long.

Our November email planner will show you how to create effective campaigns for key dates. We’ll also offer actionable tips to help nail your Black Friday strategy and pre-made templates to save time.

November Email Planner Overview: What to Send

By tapping into the less well-known but equally important November holidays and events, you can engage your customers all month and avoid getting lost in the Black Friday rush.

Here’s what you can target this month:

• Diwali (Festival of Lights): Late October to Early November (date varies)
• World Vegan Month: Throughout November
• No-shave November: Throughout November
• Guy Fawkes Night: November 5
• Veterans Day: November 11
• Singles’ Day: November 11
• International Men’s Day: November 19
• Thanksgiving Day: Fourth Thursday in November
• Black Friday: Friday after Thanksgiving
• Small Business Saturday: Saturday after Black Friday
• Cyber Monday: Monday after Black Friday
• Travel Tuesday: Tuesday after Cyber Monday

Now, let’s see how to plan your email marketing campaigns, including your subject lines, copy, visuals, and more.

1. Diwali (Festival of Lights)

Diwali is one of the biggest Hindu festivals, celebrated worldwide for five days, usually in autumn. This is the perfect opportunity to transition from October email marketing to November campaigns.

Your email campaigns can resonate with the spirit of celebration with themes of light, prosperity, and joy. Whether you’re offering festive products, gifts, or exclusive deals, Diwali can strengthen customer relationships and drive sales.

Diwali will occur on November 1, 2024, October 21, 2025, and November 8, 2026.

Email campaign: Festive promotions featuring exclusive Diwali collections, discounts, and limited-time offers will work well. You can also send an email with warm wishes on the festival day.

When to send: You can start 2 weeks before Diwali to inform your customers about the celebration and build hype.

Subject lines: Highlight the festive mood, add special emojis to draw attention, and use warm language to entice your audience. Here are three examples from Sugar Cosmetics’ Diwali-themed email sequence:

• Indulge in a pre-Diwali SUGAR haul 😍
• 💥🧨Diwali just got more LIT💯🔥
• A Special Diwali Wish🪔✨

Email copy: Briefly explain Diwali for those unfamiliar and promote relevant products or deals for those celebrating to engage all customers.

Visuals: Use festival-specific colors like gold, orange, and red, with traditional Diwali symbols such as diyas, rangoli, and fireworks.

CTAs: Encourage customers to explore your festive collections and enjoy exclusive offers. You can use “Explore Diwali Deals” or “Celebrate with Us.”

Example: Instacart

Instacart’s Diwali email works well because it uses bright, festive visuals and simple, engaging copy.

It highlights traditional foods and decor, helping connect with the holiday. The yellow “Shop now” buttons stand out on the email design, guiding customers to act.

This educational and promotional content combination appeals to new and regular Diwali shoppers.

Subject line: How do you Diwali? Prep for this year’s festivities.

Further reading: As Diwali may also fall in October, don’t forget to check out our October email planner. It’s the perfect transition to kickstart your November campaigns.

2. World Vegan Month

World Vegan Month is another great addition to your November email planner. Celebrated throughout the month, it offers brands the chance to highlight veganism and plant-based lifestyles.

Initially starting as a world day and then a week-long event, it has now grown into a full month of awareness.

Email campaign: Share vegan recipes, promote plant-based products, or highlight your brand’s commitment to sustainability and ethical practices. If you partner with vegan brands or charities, this is a great time to promote those collaborations as well.

When to send: Start your campaign at the beginning of November and run promotions or educational content throughout the month.

Subject lines: Use simple language that emphasizes plant-based living. You can add plant and flower emojis, too.

• New vegan-friendly styles (Clarks)
• Vegan beauty coming in hot for the holidays (Morphe)
• 20% Off our Clean, Vegan Skincare (bareMinerals)

Email copy: Educate your audience on the benefits of veganism, whether it’s for health, the environment, or animal welfare. You can also promote any vegan-friendly items, offer discounts on plant-based products, or share stories of how adopting a vegan lifestyle has impacted customers or team members.

Visuals: Add images of plant-based products and ingredients, along with nature-themed visuals.

CTAs: “Shop Vegan Products,” “Explore Vegan Recipes,” and “Join the Movement” are great to get your audience to act.

Example: Soylent

This email by Soylent highlights vegan-friendly products and emphasizes the benefits of a plant-based diet while promoting limited-time flavors.

The clear CTA and seasonal offerings create urgency, while the messaging supports both health and environmental awareness, making it relevant for the occasion.

Subject line: Celebrate World Vegan Day The Right Way 🌱

3. No-Shave November

No-Shave November is an annual event to raise awareness and funds for cancer prevention. It encourages participants to grow their hair—beards, mustaches, or otherwise—to spark conversations and donations.

Brands in men’s grooming, fashion, and health can engage their audience with promotions and partnerships, supporting the cause of growing awareness.

Email campaign: Launch a campaign supporting the No-Shave movement by offering grooming products for post-November care or introducing special promotions tied to the cause.

When to send: Start in early November and maintain momentum with weekly emails highlighting the movement and promotions.

Subject lines: Highlight the movement by focusing on participation. You can use puns for a fun twist.

• Drop Your Razors, It’s No Shave November! 🧔🏽 (John Paul Mitchell)
• Let It Grow: Support No-Shave November and Cancer Research
• Stubble Trouble? Not This Month – Join No-Shave November

Email copy: Explain the purpose of No-Shave November and encourage your audience to be a part of it. Promote relevant products like grooming kits, shaving gear for after the month, or fashionable apparel for those growing out their beards or hair.

Visuals: Use bold imagery of beards, mustaches, and unshaven looks.

CTAs: Keep them action-oriented and tied to the cause.

Example: John Paul Mitchell Systems

This No-Shave November campaign by John Paul Mitchell combines the movement’s theme with relevant products, like skin and beard lotion.

The user review next to the product adds credibility, while the offer of a free gift further encourages purchases. The relevant visual also makes the email more relevant.

Subject line: 🧔🏻 It’s No-Shave November (Plus, a FREE Gift)!

4. Guy Fawkes Night

Guy Fawkes Night, celebrated on November 5 and made popular by the movie “V for Vendetta,” will allow you to connect with your audience, especially UK customers.

Known for its fireworks, bonfires, and celebrations, this day is perfect for promoting themed offers or special discounts. Whether you’re selling outdoor gear, food, or seasonal items, this event adds a fresh twist to your campaigns.

With few brands using it, the right subject line will help your email stand out.

Email campaign: Target your audience with a Guy Fawkes-themed promotion, offering limited-time discounts or bundling related products for bonfire night celebrations. Beauty brands can even create emails with tutorials on how to get the perfect bonfire makeup look.

When to send: Send the first email 4-5 days before November 5, with a follow-up reminder the day before the event.

Subject lines: Use emojis and enthusiastic language to create a fiery result for your audience. Here are some suggestions you can use:

• Light Up Your Savings This Guy Fawkes Night!
• Remember, Remember the November 5th!
• 💥 Spark Big Savings This Guy Fawkes Night! 🔥

Email copy: Like Diwali, you can create educational content for Guy Fawkes Night and show your customers how your products can make their celebrations more special. You can even use the popular nursery rhyme for a unique touch.

Visuals: Incorporate fireworks, bonfires, and outdoor party scenes. Warm, bold colors like orange are also great for the holiday.

CTAs: Encourage customers to explore offers or exclusive deals for the event, such as “Shop the sale” and “Get Bonfire Specials.”

Template: Promotional campaign

You can use the above tips to create your Guy Fawkes email. Change the headline to “Ignite Your Savings This Guy Fawkes Night” and incorporate images of fireworks, bonfires, or festive celebrations.

The color scheme is perfect for the occasion. Ensure your CTA buttons have a different color to stand out in your design.

Create your Guy Fawkes campaign

Tip: If you need help with your subject lines, you can use a subject line tester like Refine to provide valuable suggestions.

5. Veterans Day

Of course, Veterans Day celebrated on November 11, couldn’t be absent from our November email calendar. This day honors those who have served in the U.S. military.

While many brands offer special deals and discounts to celebrate, you can grab this chance to give back to veterans and their families more meaningfully.

Email campaign: Use Veterans Day to offer exclusive promotions and highlight charitable partnerships, donations, or special initiatives that give back to veterans. As this is a very important U.S. holiday, you can send an email on Veterans Day to express your gratitude to those who serve.

When to send: Ideally, start your campaign a week before November 11, with a final reminder on Veterans Day to highlight any ongoing initiatives and celebrate those who served. If you want to deliver only one campaign, send one on Veterans Day with heartfelt wishes.

Subject lines: Make your creations thoughtful, whether you express gratitude for veterans or highlight special deals.

• A small thank you. (Huckberry)
• Honoring Our Veterans With A FREE Dinner! (Coborn’s)
• We Salute You (CBD For Life)

Email copy: Acknowledge the importance of Veterans Day and highlight how your brand is contributing to a relevant cause. Mention any special offers for veterans, charitable partnerships, or donations made on their behalf.

Visuals: Use patriotic colors (red, white, and blue) and images that honor veterans and promote action.

CTAs: Encourage customers to take advantage of your offers and support veterans.

Example: Chubbies

This Veterans Day email by Chubbies combines a heartfelt message with actionable support for veterans through discounts and charitable partnerships.

The design is simple yet powerful. It features patriotic visuals and meaningful CTAs, encouraging recipients to shop and give back.

Subject line: Happy Veterans Day

6. Singles’ Day

Another great addition to your November email planner is Singles’ Day.

Celebrated on November 11, this special day started in China as a way for single people to celebrate themselves. However, it has now grown into a big shopping event.

Singles’ Day offers businesses a fresh way to engage customers with exclusive deals, self-care products, or “treat yourself” messaging. As more consumers worldwide embrace this shopping holiday, it’s a great way to drive sales, especially with younger, digitally savvy customers.

Email campaign: Highlight special deals or exclusive discounts that encourage self-gifting. You can create a series of campaigns focusing on different aspects of self-care, both mental and physical.

When to send: Start sending emails 3-4 days before November 11, with final-day reminders to capture last-minute shoppers.

Subject lines: Focus your messaging on treating oneself, gifts, and exclusive offers to make your audience feel special and appreciated.

• Singles’ Day Gift from us 🎁 (Timberland)
• Celebrate Singles’ Day with $15 Lipsticks 💄 (Fenty Beauty)
• It’s singles day. we’re treating you ❤️ (Kate Spade)

Email copy: Promote self-love and encourage customers to celebrate themselves. Highlight how your products make the perfect gift for them, whether for pampering, upgrading, or indulgence.

Visuals: Use fun, vibrant visuals that represent joy and relaxation while showcasing the products you’re promoting.

CTAs: Use phrases like “Treat Yourself Now” or “Celebrate YOU” to encourage your audience to shop for themselves.

Example: Converse

Converse offers a great deal through its “Converse By You” service. This allows customers to design their own shoes, perfectly aligning with the Singles’ Day theme of treating yourself.

This personalized campaign encourages immediate action, and the discount creates urgency, making it a strong call to celebrate individuality and self-care.

Subject line: It’s Singles’ Day—25% OFF Converse By You

Tip: For even more effective campaigns, try segmenting your audience based on relationship status to create highly targeted and personalized offers.

7. International Men’s Day

Just as International Women’s Day is celebrated with meaningful campaigns, International Men’s Day is a chance to engage your male customers similarly—focusing on self-care, mental health, and other important issues.

This can be a perfect time to launch emails centered around grooming products, fitness gear, or mental health initiatives. Also, be inclusive by showing that the day is for everyone regardless of gender, celebrating men’s contributions, and promoting well-being for all.

Email campaign: Offer exclusive promotions on men’s products, or partner with a cause focused on men’s mental and physical health. Promote gifts and bundles, highlighting self-care.

When to send: Start 5-7 days before November 19, with a final-day email on International Men’s Day itself.

Subject lines: Keep your subject lines short and to the point. For a fun twist, you can add emojis.

• Celebrate International Men’s Day with Exclusive Offers
• Honoring Men’s Wellness: Special Deals Inside
• Celebrate Men’s Day 🎉 – Shop Wellness Deals & Support a Great Cause

Email copy: Focus on men’s well-being while using inclusive language. Highlight how your products benefit them and encourage customers to celebrate with thoughtful gifts.

Visuals: Use clean, modern designs that appeal to a male audience. Again, don’t forget to be inclusive and mindful.

CTAs: Use actionable language, such as “Support Men’s Health,” “Shop Men’s Wellness Deals,” or “Celebrate and Give Back.”

Template: Storytelling email

This template is great for creating a thoughtful message. It uses a clean design that you can use to focus on your personal story and how it connects with International Men’s Day.

Additionally, the dark color scheme gives it a sleek look, reminiscent of James Bond movies, adding a touch of sophistication to your campaign.

You can use this template in your November email planner by signing up for a Stripo account and customizing it to fit your brand’s style. Once you’re ready to send it to your audience,  import it to your email service provider.

Moosend’s builder integrates seamlessly with Stripo, allowing you to deliver your campaigns effortlessly. Find out more on the Moosend/Stripo integration page.

Also, don’t forget to sign up for a free Moosend account to send your campaigns today.

Send your emails with Moosend

8. Thanksgiving Day

No November email planner would be complete without Thanksgiving.

For your brand, the holiday allows you to thank your audience and connect more personally. Instead of being strictly promotional, focus on creating heartfelt messages that express gratitude toward your customers, partners, and community.

You can still promote your products but keep the focus on the true spirit of the holiday, which is gratitude.

This year, Thanksgiving is on November 28. In 2025, it’ll be on November 27; in 2026, it will be on November 26; and in 2027, it will be on November 25.

Email campaign: Craft a message that shares your brand’s appreciation for your customers, emphasizing your gratitude for their support. Subtly use special offers to give back to those who support your brand.

When to send: Start sending Thanksgiving emails a week before the holiday, with a warm, thankful message on Thanksgiving Day. If you have an online grocery store or restaurant, send recipes and shopping list reminders to help your customers.

Subject lines: Create short, heartfelt copy and use turkey and autumn leaf emojis for an extra holiday and seasonal touch.

• Last Chance for Thanksgiving Delivery (Gibson’s)
• 🍂🦃 Happy Thanksgiving 🦃🍂 (Walmart)
• Happy Thanksgiving! 🦃 (Coborn’s)

Email copy: Express thanks to your customers for their support throughout the year. Highlight how much customer loyalty means to your brand and share stories or messages that reflect your company’s values. You can introduce any special Thanksgiving promotions as a token of appreciation.

Visuals: Use warm colors like orange, red, and brown. Include imagery of family gatherings, food, and seasonal decorations, including pumpkins, turkeys, etc.

CTAs: Encourage customers to take advantage of your offers while being grateful.

Example: BLK & BOLD

This email example from BLK & BOLD expresses gratitude towards customers and the community, emphasizing the company’s charitable efforts.

The warm message makes the brand feel personal and connected. The CTA leads customers to a dedicated page where they can shop their favorite coffee blends and make a positive impact on youth.

Subject line: Happy Thanksgiving ☕

Thanksgiving Resources

Take a look at our Thanksgiving email marketing guides to craft heartfelt messages for your audience.

• Free Thanksgiving HTML Email Templates
• Best Thanksgiving Email Subject Lines
• Thanksgiving Email Newsletter Examples

9. Black Friday

Now, Black Friday is the biggest sales event of the year, drawing in millions of shoppers worldwide eager for deals. According to statistics, Black Friday emails can achieve the highest conversion rates of the month, with automated emails converting at 2.5%.

This year, Black Friday is on November 29. Let’s see how to stand out in the inbox.

Email campaign: Craft a series of campaigns that highlight your biggest offers and show the value of purchasing from you. Balance your deals with creative design elements that capture attention without overwhelming your audience.

When to send: Start teasing your Black Friday offers in early November, followed by a series of mid-month campaigns featuring your deals. For last-minute shoppers, follow up with reminders closer to the event. To build hype, you can also plan your Black Friday teasers alongside your Thanksgiving email.

Subject lines: Keep them short and urgent, using strong action words and emojis to grab attention.

• 🔥 Black Friday Early Access: Unlock 30% OFF NOW! (The Body Shop)
• 🚨30% OFF🚨 We upgraded Black Friday (bareMinerals)
• Extended just for you: 30% off Black Friday Sale (Bruno Magli)

Email copy: Keep the copy concise but impactful. Highlight the best deals, remind customers of limited-time offers, and create a sense of urgency. Incorporate personalization wherever possible—addressing customers by name or suggesting items based on past purchases.

Visuals: While the “Black” in Black Friday is tempting, you can stand out by using unique design elements. Use your brand’s darker colors with splashes of vibrant or contrasting tones, textured backgrounds, animations, or personalized designs.

CTAs: Keep your CTA copy simple but urgent to encourage quick action. If you use a black background, use vibrant colors on the buttons to make them stand out.

Example: NYX Cosmetics

This Black Friday campaign from NYX Cosmetics has a bold design, using a blue background and eye-catching icons that immediately grab attention.

The copy highlights the key offers—50% off sitewide and free gifts with every purchase—adding urgency and value to the campaign. Free shipping and a 45-day return policy also add extra incentives for customers to act.

Subject line: BLACK FRIDAY IS HERE 🛒 UP TO 50% OFF SITEWIDE

For more, head to our Black Friday email campaign resources below.

Black Friday Resources

Follow our Black Friday email marketing guides to create the perfect sales email for your audience:

• Black Friday Email Subject Lines & Tips
• Free Black Friday Newsletter Templates
• Black Friday Email Examples + Tips

10. Small Business Saturday

This year, Small Business Saturday falls on November 30. If you haven’t heard about it, it was created to counterbalance the massive retail giants of Black Friday and Cyber Monday and give smaller brands a chance to shine and connect with their communities or niche audiences.

This is the perfect opportunity for smaller eCommerce stores to showcase your unique products and services through personalized email sequences. Customers love supporting local brands, and this event allows you to tell your story and build strong relationships with your audience.

Email campaign: Show the importance of supporting small brands and the value of buying local or from independent sellers. Share your story and what makes your brand special, offering exclusive discounts.

When to send: Start promoting Small Business Saturday right after Black Friday, sending your email in the morning and following up with a reminder in the evening. You can also extend the sale to Sunday.

Subject lines: Highlight exclusivity, community, and the positive impact of shopping small.

• About our small business (BIKO)
• 🎉 Celebrate Small Business Saturday with Better SEO! (Blog Tyrant)
• Choose BLK & Bold this #SmallBizSaturday ✨ (BLK & BOLD)

Email copy: Focus on the personal touch your business offers and why supporting small businesses is important. Highlight your unique products and how your customers’ purchases make a difference. Offer exclusive promotions or limited-time deals to drive engagement.

Visuals: Use images that reflect your brand. Showcase your products in a way that tells a story, making customers feel good about supporting a small business.

CTAs: Use phrases like “Shop Small, Shop Local” or “Support Independent Brands” to get customers to shop.

Example: Silk & Willow

Silk & Willow’s Small Business Saturday email campaign shows the brand’s personal touch and emphasizes the importance of supporting small businesses.

The email offers a 15% storewide discount, motivating customers to shop and reinforcing the value of community support.

Subject line: small (but mighty) BUSINESS SATURDAY

11. Cyber Monday

Following Black Friday, Cyber Monday was created to encourage people to shop online and has since become a major event offering exclusive digital deals.

This day is perfect for eCommerce brands to boost sales with exclusive discounts, flash promotions, and limited-time offers. Although this year, the holiday falls on December 2, you can plan using our November email planner to ensure your campaigns are ready.

With online traffic at its peak, Cyber Monday is the best time to target shoppers who prefer fast and easy online purchases.

Email campaign: Launch a series of emails offering exclusive online deals. Focus on time-sensitive offers like flash sales or limited stock. To entice customers further, include free shipping or bonus gifts.

When to send: Begin promoting Cyber Monday deals on Sunday or early Monday morning. Send reminders throughout the day to build hype, with a final push email sent toward the end of the day.

Subject lines: Use urgency to drive immediate action.

• FINAL HOURS for Cyber Monday doorbusters (HP)
• Even our sale is on sale (Levi’s)
• Last chance to enjoy Cyber Monday savings! (Burt’s Bees)

Email copy: Inform your recipients that your deals are available online and for a limited time. Use persuasive language to emphasize fast shipping, exclusive bonuses, or limited availability to encourage quick purchases.

Visuals: Incorporate countdown timers, product highlights, and GIFs to make your emails more dynamic.

CTAs: Make the CTAs clear and urgent to prompt immediate action, using phrases like “Shop Cyber Monday Now” and “Grab It Before It’s Gone.”

Example: DELL

Here’s a good example from Dell. The email copy is spot on, creating urgency with phrases like “You’re almost out of time.”

Moreover, the clean, simple design ensures that the focus remains on the product offers, while the clear CTAs like “View the Deals” guide users directly to purchase options. The images work great here, showcasing Dell’s deals on various products.

Subject line: Our Cyber Monday Event is almost over, with savings of up to 45% off.

Cyber Monday Resources

Prepare for Cyber Monday email marketing by looking at our dedicated guides.

• Cyber Monday Email Examples +Tips
• Best Cyber Monday Subject Lines
• Free Cyber Monday HTML Email Templates

12. Travel Tuesday

Travel Tuesday, taking place after Cyber Monday, has become a key day for travel-related promotions. It’s the perfect time for travel brands to showcase limited-time offers, discounted flights, and vacation packages.

This day is ideal for targeting customers planning their next trip and taking advantage of holiday season deals and discounts.

This year, it’s on December 3. In 2025, it’ll be on December 2, and in 2026, it’ll be on November 30.

Email campaign: Showcase special travel deals like discounted flights, hotels, car rentals, or vacation packages. Also, you can promote free upgrades or coupons on future bookings.

When to send: You can send a teaser on Sunday and a promotional email on Tuesday morning. For better results, send follow-ups throughout Travel Tuesday to create excitement. A final reminder in the evening can help boost sales before the day ends.

Subject lines: Use time-sensitive language to grab attention. Emojis can also stand out in the inbox, especially since many brands will send Cyber Week deals.

• ‘Tis the Season to Give Holiday Travel (Marriott Bonvoy)
• Don’t Miss Out on Travel Tuesday Deals
• Exclusive Travel Tuesday Deals You Can’t Resist

Email copy: Let your customers know that the best travel deals are only available for a limited time. Highlight additional perks to create a sense of urgency.

Visuals: Use vibrant images of destinations, travel packages, or key products. A countdown timer can also assist your email copy.

CTAs: To prompt quick decisions, include direct and action-oriented CTAs like “Book Your Trip Today” or “Save on Travel Now.”

Template: Fun experiences

You can use the template below to create a stunning Travel Tuesday email. Change the headline to “Explore the World This Travel Tuesday” and incorporate images of famous landmarks, beautiful beaches, or scenic cityscapes.

The color scheme should evoke excitement. Consider using vibrant blues, greens, oranges to represent adventure and exploration.

Customize it

Further reading: Check out our travel agency email marketing guide for more tips.

Black Friday Email Marketing Tips

Now you know which holidays and events to target. However, we wouldn’t leave you without some additional Black Friday email tips to help you stand out and get the best results.

Here are our bite-sized, actionable tips to help you out.

1. Align your campaigns with Thanksgiving and Cyber Monday

Instead of treating Black Friday as a one-off event, set up a sequence that combines Thanksgiving, Black Friday, and Cyber Monday. Doing so lets you keep the momentum going throughout the holiday weekend.

For example, include a Black Friday teaser in your Thanksgiving email and end your campaign with a “secret” Cyber Monday deal.

Here’s how H&M did it:

This keeps your audience excited for what’s next and creates anticipation.

2. Find the perfect timing

Timing is key for Black Friday campaigns.

Create a dedicated section in your email marketing calendar and schedule your emails in advance to minimize Black Friday email fatigue. This will help you space out your promotions and avoid overwhelming your audience.

For example, if you want to send two emails on Black Friday, start with an early bird offer in the morning and follow up in the afternoon with a “last chance” reminder to capture those late shoppers.

Planning also ensures that your campaigns run smoothly without any last-minute rush.

Here’s how you can organize yours in your email calendar:

3. Choose a unique design

While the black color is still predominant, opt for designs that reflect your brand identity while still creating urgency around your offers.

Try incorporating your unique colors with eye-catching accents. Use modern design elements like minimalist layouts, GIFs or videos, and white space (if possible) to create a fresh look that grabs attention.

The goal is to maintain the urgency of Black Friday while keeping your design distinct and memorable.

See how Truly Beauty used pink and green to create a more unique result? Plus, they added a countdown timer and the subscriber’s name to make it more urgent and personalized.

4. Create personalized deals for loyal customers

Personalized deals make your loyal customers feel valued. Segment your list based on purchasing habits and create tailored offers directly to their interests.

Source

For instance, if a customer has been purchasing skincare products throughout the year, offer them a personalized Black Friday discount on their favorite or most-purchased items or new ones.

It’s a small touch that can increase customer loyalty and conversions.

5. Offer deals on popular items, not leftover stock

Avoid promoting items that haven’t sold well or are left in stock. Customers are looking for great deals on popular or hot-ticket items during Black Friday, so focus on discounts that will attract their attention.

Source

For instance, create a discount bundle that offers great value if your top-selling products are in-demand electronics or gadgets.

This will drive more interest and engagement than discounts on lesser-known or unwanted items.

Tip: If you have leftover stock, you can use it as a free gift to get customers to shop your deals.

November Email Newsletter Templates

In the following section, we compiled some beautiful pre-made newsletter designs to help you craft your November campaigns faster.

Minimal fall-themed welcome design

This fall-themed welcome email template stands out due to its warm, earthy colors, such as gold and beige, which perfectly capture the essence of the autumn season.

The minimalist design will help you draw attention to key elements without overwhelming the reader.

Try it

Black Friday email template

This Black Friday email template is a great example of avoiding the typical black backgrounds.

It uses a warm, bright color palette with shades of yellow and orange to create a unique campaign and focus on your deals. The simple layout also has strategically placed CTAs, making it easy for customers to browse and shop.

Customize it

Promotional newsletter design

This clean, minimal design focuses on various products. The neutral tones and visual blocks make it perfect for promoting seasonal sales or special events like International Men’s Day, encouraging customers to engage with numerous CTAs.

Try it

Step up Your Email Marketing for November

November offers unique opportunities to engage with your audience beyond the big three: Thanksgiving, Black Friday, and Cyber Monday.

By leveraging lesser-known holidays, such as Diwali and Small Business Saturday, and using strategic campaigns from our November email planner, you can stand out, build lasting relationships, and drive sales throughout the month.

Use our tips, templates, and examples to create impactful campaigns that resonate with your customers and make the most of this festive season.

And if you need a trustworthy email marketing tool to help you out, you can sign up for a Moosend account and start planning your campaigns as early as possible,

FAQs

Below, we answer some common questions regarding November email marketing.

1. What to put in a November newsletter?

Include key holidays like Thanksgiving, Black Friday, and Cyber Monday. You can also tap into lesser-known events such as Diwali, Veterans Day, and Small Business Saturday. To connect with your audience during the festive season, add product highlights, special promotions, and personalized messages of gratitude.

2. What is the best time for email marketing?

The best time for email marketing is typically between 8 AM and 10 AM when people start their day and check their inboxes. For sales events like Black Friday and Cyber Monday, sending early-morning emails works well, while follow-up reminders in the afternoon (12-2 PM) can capture last-minute shoppers.

3. What are the best fall colors for email marketing?

Fall colors for email marketing often include warm tones like orange, red, brown, and gold. These colors evoke feelings of coziness and seasonal change, making them ideal for Thanksgiving and fall-themed promotions. You can also incorporate darker shades like burgundy or forest green for a more sophisticated, autumn-inspired design.1