9 Best Email Marketing Services Reviewed [Update 2024]

Looking for the best email marketing services can be extremely challenging.

To find the service that will best suit your business needs, you need to go beyond a simple overview of the features. You need to discover if tools have any compromises in ease of use, affordability, and flexibility for when your business grows.

In this blog post, we’ve handpicked the best email marketing platforms and reviewed them so you can determine which one is the best fir for your business.

Disclaimer: The information below is accurate as of June, 2024.

What to Look for in an Email Marketing Service

When evaluating email marketing software, it’s important to focus on the following key areas:

• Ease of use: The platform you select shouldn’t make your life difficult (so ideally it needs to have a minimal learning curve). What’s more, it should have drag-and-drop functionality, pre-made template designs, and various layouts to structure your campaigns.
• Automation features: Automated workflows are essential to eliminate manual tasks and keep your audience engaged. Transactional emails, triggered emails based on activity, email scheduling, and lead scoring are among the top things to look for.
• Audience segmentation: Success comes by delivering the right emails to the right people at the right time. Being able to group subscribers based on their similarities/interests and target them with personalized campaigns is key.
• Email deliverability: The tool you select should be able to deliver your email right into the inbox and not the spam folder. Not all email marketing services have the same deliverability rate. You can consult deliverability tests for extra insight on each tool.
• Customer support: At some point, you’ll find yourself stuck or unable to find the solution you need. Quality support is crucial to overcoming technical problems, whether it’s email, live chat, or phone support.
• Affordability & scalability: Just because your list is small now, it doesn’t mean it will always be that way. Costs can quickly rise the more your subscriber base grows, especially when there are hidden fees attached. Solutions with transparent pricing are preferable.

Best Email Marketing Solutions by Use Case

1. Moosend – Best for small businesses
2. HubSpot – Best for email list management
3. ActiveCampaign – Best for advanced users
4. Constant Contact – Best for beginners
5. Mailchimp – Best for newsletter design
6. Brevo – Best for mass emailing and SMS marketing
7. AWeber – Best for A/B testing
8. MailerLite – Best for tracking email campaigns
9. Benchmark Email – Best service with multilingual customer support

Best Email Marketing Services: Comparison Table

With a return on investment (ROI) of $42 for every $1 you spend on email marketing, selecting the best email marketing software for your business becomes crucial.

Below you’ll find a quick comparison of the top email marketing software with their best features and pricing:

Now, let’s take a more detailed look at the best services to help you scale your business quickly.

1. Moosend – Best Email Marketing Software For Small Businesses

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Unique feature: Advanced audience segmentation

Pros

• Advanced but easy-to-implement automation
• High email deliverability
• Affordable pricing

Cons

• No free plan
• Forms could have more customization options

Moosend is the best email marketing service for small businesses due to the variety of features that it provides at a very low cost. It has a minimal learning curve, so it’s ideal for both pros and beginners.

To create your email campaigns, the tool has an intuitive drag-and-drop builder and a variety of responsive email templates you can fully customize. Not only that, but Moosend also lets you preview your campaigns on different devices to always look pristine. The email builder was recently redesigned, so it looks modern and user-friendly.

When you send your email marketing campaigns, you can run spam and delivery tests to ensure that your contact list gets your messages. This way, you won’t have to worry about the spam folder and your email deliverability since Moosend has a sender reputation of 98%!

With Moosend as an email service provider, you also get advanced email automation tools to automate your marketing campaigns, segment your email list, and deliver hyper-personalized content to convert your audience. Automation workflows are easy to implement. The real-time analytics and reports will also help you measure your email performance to optimize your marketing strategy.

Overall, Moosend gives you access to powerful features and a clean user interface to scale your email marketing strategy.

Moosend Features

• Intuitive drag-and-drop editor to design stunning newsletters
• Customizable email newsletter templates
• List segmentation tools to target your subscribers effectively
• Landing pages and subscription forms to boost lead generation
• Robust reporting and analytics tools
• Integrations to connect your favorite apps and increase your efficiency

Further reading: For more about the platform, you can read Forbes’ full Moosend review.

Pricing

Pricing starts at $9/month for 500 subscribers, with the full range of features and unlimited emails. There is a Moosend+ plan that lets you select add-ons. You can also create a free account (no credit card required) to test the platform at your own pace.

Try Moosend for free

2. HubSpot – Best Software For Email List Management

Pricing: Free plan, paid plans start at $20/month

Unique feature: Powerful CRM

Pros

• Great onboarding
• Straightforward platform for marketing, sales, and support
• Powerful CRM (great list management)

Cons

• Limited automation options on free and Starter plan
• Overwhelming for beginners
• Expensive pricing plans

HubSpot is a popular all-in-one marketing platform that gives you all the tools you need to grow your business. It is also one of the best free email marketing services since you get a free CRM, alongside a landing page builder, forms, meeting scheduler, and live chat tool.

The true power of the HubSpot email marketing tool comes from the CRM, which allows you to automatically log all of your contacts’ information as well as their interactions with your business. You can then use this data to deeply personalize your emails.

HubSpot’s email marketing platform offers a few extra tools to help you grow your email list. You can easily set up a landing page with a signup form to capture new email addresses that will automatically be added to your CRM. Other tools include live chat and bots, ad management, and ticketing software.

The more advanced features include powerful automation workflows that allow you to create custom autoresponders and automate your marketing funnel from beginning to end with a wide variety of triggers.

Hubspot Features

• Personalization tokens to tailor your emails
• A/B testing feature to detect the winning variations
• CRM that logs all of your subscribers’ interactions with your business
• Pre-built templates that are customizable with the drag-and-drop builder
• Lead capture tools: forms, popups, live chat, and landing pages
• Integration with popular tools, including a WordPress plugin

Pricing

HubSpot’s free plan lets you send up to 2,000 emails per month. To send more emails, unlock advanced automation and personalization features, and gain more access to signup forms and landing pages, paid plans start at $20/month for 1,000 marketing contacts.

3. ActiveCampaign – Top Email Automation Platform for Advanced Users

Pricing: Paid plans start at $19/month, 14-day free trial

Unique feature: Event tracking options

Pros

• Powerful marketing automation
• Great integration capabilities

Cons

• Overwhelming platform (due to the complexity of features)
• Expensive solution (but great functionality)

ActiveCampaign is another email marketing software famous for its marketing automation. The email builder is easy to use, allowing you to create a newsletter faster than ever. Furthermore, the email marketing software provides you with various templates to make the email creation process easier.

Not only that, but the platform lets you utilize your contacts in the best way possible while using ActiveCampaign’s CRM functionality. This way, you can set up appointments, DM contacts, and use labels and notes.

The event tracking option is also great for monitoring specific actions taken by your contacts. When those actions send data to your email marketing platform, you can use it to personalize your email content and make your marketing messages more effective.

Overall, Active Campaign offers complex automation features that are perfect for seasoned email marketers. However, if you want to create simple sequences, the tool might prove difficult to handle, unlike other ActiveCampaign competitors.

ActiveCampaign Features

• Drag-and-drop automation builder
• Event tracking options that enable hyper-personalization
• A user interface that guides you through the process
• In-built CRM that makes the sales process easier
• Variety of integrations to increase your efficiency

Further reading: For more details and insights, check out our detailed ActiveCampaign review.

Pricing

Despite being among the best tools for email marketing, ActiveCampaign offers a short 14-day trial. Its four premium plans start at $19/month for 1,000 contacts and offer email marketing, basic online forms, automation, and more.

4. Constant Contact – Best Email Marketing System For Beginners

Pricing: Paid plans start at $12/month, 14-day free trial

Unique feature: Event invitations management

Pros

• Straightforward customer segmentation
• Social media marketing

Cons

• Basic A/B testing (only subject lines)
• Advanced automation is available only for high-tier plans

Constant Contact is another great email marketing platform and a popular Mailchimp alternative. While the email editor doesn’t have a variety of styles, it is easy to use. Personalization features are also pretty basic, whereas the tool doesn’t offer “if/then/else” logic, making this email marketing solution a good tool for beginners.

Apart from its email marketing capabilities, the email platform gives you access to basic automation features, autoresponders, and subject line split testing. Despite its simple newsletter creation character, Constant Contact’s event invitation management options are what make it unique.

The RSVP tool helps greatly in promoting events like webinars, online courses, and more. Moreover, Constant Contact allows marketers to get RSVP responses straight from the email they’ve sent out to their audience. This is a useful functionality that not many email service providers offer.

Overall, Constant Contact is a great email marketing software to help event organizers, educators, and others get the most out of their online events.

Constant Contact Features

• Powerful event invitations, coupons, surveys, and polls
• Online form builder to create and capture your leads
• Automated “Resend to non-openers” options
• Instagram and Facebook ads and insights
• A/B testing tool to find the winning variation
• Social media marketing & SEO optimization tool

Further reading: For more about the platform, you can read our in-depth Constant Contact review.

Pricing

While Constant Contact doesn’t offer a free plan, it has a 14-day trial. Nevertheless, this email marketing service provider offers three paid options starting at $12/month for 500 subscribers.

5. Mailchimp – Best Email Marketing Solution For Newsletter Design

Pricing: Paid plans start at $20/month, limited free plan

Unique feature: Multi-step custom workflows

Pros

• Great email template builder
• Customer Journey Builder tool

Cons

• Expensive pricing model (with hidden fees)
• Unfair subscriber counting (inactive/unsubscribed users still count as contacts)

Mailchimp is a popular email marketing service that allows you to create emails with its drag-and-drop content blocks. While it might be a little difficult to understand at first, Mailchimp’s knowledge base is there to help you out.

When it comes to increasing the success of your campaigns, Mailchimp’s email platform also offers cross-device email testing to find out which elements work best for your audience. It’s worth mentioning that this email marketing tool also has a landing page builder to boost your lead generation.

Moreover, Mailchimp comes with a series of automation features like its multi-step workflows that allow you to create complex onboarding series and drip campaigns for your subscribers.  For eCommerce, you can also use this feature to create a welcome email or a cart abandonment automated email to engage potential customers.

All in all, Mailchimp offers a plethora of great email marketing and marketing automation features. Nevertheless, it might not be ideal for new business owners who want to move their customers down their marketing and sales funnel fast.

Mailchimp Features

• Advanced segmentation and behavioral targeting
• Cross-device email testing to make sure that nothing will go amiss
• Landing pages to increase your lead generation efforts
• Reporting and Google Analytics integration to track important metrics
• Plethora of integrations with popular applications

Further reading: For more insights about the platform, you can read the full Mailchimp review.

Pricing

This email marketing platform has a limited free plan for 500 contacts and 1,000 emails per month. If you go over the sending or contact limit, sending gets paused. Mailchimp’s pricing starts at $20/month for 500 subscribers.

6. Brevo (formerly Sendinblue) – Best Mass Email Service with SMS Marketing

Pricing: Paid plans start at $9/month, free plan

Unique feature: SMS marketing options

Pros

• SMS and WhatsApp campaigns
• Solid automation options

Cons

• Added cost to remove Brevo branding from campaigns
• Repetitive email templates
• Inconsistent deliverability rates

Brevo is one of those email marketing solutions that combine email and SMS marketing, allowing you to send transactional emails through email and SMS. Moreover, the platform lets you create your HTML templates through the drag-and-drop email builder. You can also benefit from Brevo’s display conditions to design email templates that will show specific content.

Like the rest of our tools, this email marketing software gives you access to email automation, allowing you to configure your automated workflows. Also, you can easily segment your customers based on demographics or lead scores, and manage your email list by importing, exporting, or editing your contacts.

Apart from email marketing, Brevo will also equip you with SMS and landing page features to engage with your audience and boost your lead generation, respectively.

Overall, Brevo is part of our best email marketing software list due to its email and SMS marketing capabilities that enable businesses to target their audience more effectively.

Brevo Features

• Drag and drop email editor to create your campaigns
• SMS marketing options to deliver SMS and autoresponder messages
• Landing pages to power up your lead generation
• A/B testing to discover which campaign elements convert better
• SMTP service to deliver transactional messages via email and SMS

Further reading: For more about the platform, check out our detailed Brevo review.

Pricing

Brevo’s free plan allows you to send only 300 emails/day to unlimited contacts. Paid plans start with the Starter for $9/month, allowing 5,000 emails per month.

7. AWeber – Best Tool for A/B Testing

Pricing: Paid plans start at $15/month, limited free plan

Unique feature: Email testing across devices

Pros

• AMP emails
• Template library for emails and landing pages

Cons

• Charges for unsubscribed contacts
• Questionable deliverability

AWeber is an email marketing service that can provide you with email marketing and as many integrations as you need to power up your marketing efforts.

This email marketing solution also gives you plenty of automation options to create, curate, and send email marketing campaigns and targeted messages. When it comes to AWeber’s integrations, you can connect the software with some of the best eCommerce platforms like WooCommerce and Shopify, and CRMs like Salesforce.

Another thing about the email marketing platform is the email testing across devices options it can provide through its integrations. This feature can be pretty useful for your business. By checking how your emails look across all email clients and devices, you’ll pretty much make sure nothing will get clipped. AWeber’s features can more or less ensure the quality of your email and how well it looks.

AWeber Features

• Email testing across devices
• Newsletter signup forms to up your marketing game
• List management and segmentation options
• Plethora of integrations to boost productivity
• Web push notifications

Pricing

This emailing service has a free plan for 500 subscribers and 3,000 email sends per month. AWeber’s pricing starts at $15/month for up to 500 subscribers.

8. MailerLite – Best Tool for Tracking Email Campaigns

Pricing: Paid plans start at $10/month, free plan

Unique feature: Email open rate by location

Pros

• Generous free plan
• Multivariate testing

Cons

• Expensive to get its more advanced functionality
• No pre-made newsletter templates on the free plan

MailerLite is a top-notch email marketing service for SMBs since it has the most straightforward UI and advanced features to cover your needs.

The HTML editor, rich text, and drag-and-drop editor will help you create amazing email campaigns for your business in a few minutes. If you don’t feel like creating something on your own, you can also use MailerLite’s email templates to create cool email newsletters.

This email marketing tool will also provide you with extra features, including automation, contact tagging, and list segmentation. The best thing, though, is its open rates by location feature that not too many email marketing services have, which can help you optimize your overall marketing plan.

MailerLite Features

• Custom HTML editor
• Signup forms to increase your newsletter signup
• Multivariate A/B testing
• Variety of integrations, including WordPress
• Unsubscribe page builder

Further reading: For more information about the tool, check out our detailed MailerLite review.

Pricing

For small businesses that want to send up to 12,000 emails per month to 1,000 subscribers, the free plan will be just fine. If not, MailerLite’s paid plans start at $10/month with core functionality.

9. Benchmark Email – Best Service With Multilingual Customer Support

Pricing: Paid plans start at $15/month, limited free plan

Unique feature: User-friendly email editor

Pros

• Intuitive email editor
• Landing page builder

Cons

• Deliverability isn’t great
• Charges for file storage

Benchmark is among the email marketing providers that offer multilingual customer support and a simple drag-and-drop email editor. Through the email builder, you can edit your elements by clicking on them, while the built-in image editor allows you to find and add pictures on the spot.

What’s more, as a simple email marketing service, Benchmark will give you access to essential personalization to increase your click-through rates. The “preview email” function can also be quite useful; however, it doesn’t have a mobile device preview.

When it comes to automation, the email marketing service gives you some basic trigger-based emails that are also available on the free plan. Nevertheless, to get access to more advanced automation features, you’ll need a premium plan.

For other similar options, you can take a look at our dedicated list of Benchmark Email alternatives.

Benchmark Features

• Clean drag-and-drop email builder to create newsletters
• A.I. copywriting tool
• List management and tools to promote your list hygiene
• Basic automation that gets triggered by email engagements
• Live chat, email, and phone support in different languages

Pricing

This email marketing platform has a free plan that allows 3500 emails per month for up to 500 contacts. The free plan is also heavily limited feature-wise. Paid plans of Benchmark Email start at $15/month for 500 subscribers, giving you access to all the features and 7,500 monthly emails.

Additional Resources

If you’re looking for more resources before making your decision, you can check these out:

• Best email automation software
• Best email marketing tools for small businesses

Looking For The Best Email Marketing Services To Scale Your Business?

Email marketing is one of the most profitable marketing channels out there, and with the right tools, you can get your business to higher heights.

Fortunately, most email marketing tools have a free trial that you can start with if you’re not yet ready to commit fully. In any case, choose smartly and opt for a tool that provides advanced features at an affordable price, without requiring eons to master it.

So, don’t forget to tell us about yours in the comments below, share the knowledge and, if you’ve already decided, sign up for a Moosend account and give our marketing platform a try!

Frequently Asked Questions (FAQ)

We’ve gathered some of the most frequently asked questions when it comes to email marketing services. So here they are:

1. What are email marketing services?

Email marketing services are dedicated tools that allow marketers to reach, engage, and convert their target audience through email newsletters, subscription forms, landing pages, and more. Also, an email marketing service has to be able to send bulk emails without any compromises in email deliverability.

2. What is the best email marketing service?

The best email marketing service for your business is one that fits your needs, budget, and goals you need to achieve. Some great email marketing services to consider based on affordability and advanced features include Moosend, MailerLite, ActiveCampaign, Mailchimp, and GetResponse.

3. Can I start email marketing for free?

Yes. All email marketing services mentioned above have a free plan or free trial available that lets you start email marketing straight away. However, free plans are usually limited in terms of features and monthly email sends. As such, a paid plan is advisable after you’ve tested the platform and decide it’s the right fit for your business.

4. Why should I use an email marketing service?

Using Gmail, Outlook, and Yahoo! Mail for your business may look ideal, but these services aren’t suitable for sending bulk emails. Your campaigns may be flagged as spam and your deliverability rates will be low. Dedicated email marketing tools, on the other hand, are specifically designed to deliver mass emails without any problems, while they are also equipped with features like A/B testing, personalization, and automation.