11 B2B Email Marketing Software Solutions For 2024 [August]
Published By Marilia Dimitriou
December 6, 2023
06/12/23
To this day, email marketing is still the best way for B2B businesses to expand their audience and engage customers.
However, B2B email marketing requires appropriate software to do it right.
In this guide, you will find a full comparison between some of the best B2B email marketing software solutions to take your marketing efforts to the next level.
Disclaimer: The information below is accurate as of August 31, 2023. Ratings obtained from G2.com.
How We Selected The Tools
All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
Best B2B Email Marketing Software: Comparison Table (Features & Pricing)
Picking the right B2B email marketing software might be challenging, but don’t let that deter you from choosing.
With careful consideration and our insights, you can find the perfect software out of the myriad options for your business needs.
Here’s a quick overview of our top B2B email marketing software:
Next, we’ll dive deeper into what makes these solutions excellent choices for your business so you can make an informed decision regarding your business-to-business email marketing campaigns.
But before that, let’s explore the best B2B email marketing platforms by use case.
Best B2B Email Marketing Platform By Use Case
Our selections are the best when it comes to enhancing a company’s B2B email marketing strategy, so let’s sneak a peek at what each solution excels at:
- Moosend — Best all-in-one email marketing solution.
- ActiveCampaign — Best for experienced marketers.
- Mailchimp — Best email segmentation and automation solution.
- Zoho Campaigns — Best for dynamic email personalization.
- HubSpot — Best Customer Relationship Management (CRM) platform.
- Drip — Best software for e-commerce companies.
- Campaigner — Best for customizable email templates.
- GetResponse — Best for beginners.
- Constant Contact — Best for AI and advanced automation tools.
- Brevo — Best for SMS marketing campaigns.
- AWeber — Best for bulk marketing campaigns.
Now that you know what each solution can do, we can discuss their features in greater detail.
Let’s start with our first pick, Moosend.
1. Moosend
Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)
Best feature: Email content personalization
Overall rating: 4.7/5
Moosend is a simple and modern email marketing and automation solution perfect for B2B companies.
This solution can help your B2B business turn visitors into paying customers while delivering memorable customer experiences through simple but manageable functionalities.
It requires zero coding skills, so you can easily create professional-looking landing pages and emails that match your brand and help you stay ahead of the competition.
With responsive templates and an effortless drag-and-drop editor, you can design dynamic, relevant, and beautiful email campaigns that resonate with your target audience.
Moreover, Moosend has seamless and automated campaigns that can get accurate results with minimal effort.
Apart from automating repetitive tasks, it uses fast data analytics to build effective strategies and maximize engagement by tracking clicks, open rates, social shares, and unsubscribes.
Plus, this B2B email marketing software offers excellent email deliverability, ensuring your emails won’t end up in your subscribers’ spam folders.
Even if you encounter a problem, Moosend has a comprehensive knowledge base filled with video tutorials and resources that can get you up to speed with what the platform can do.
Furthermore, if you can’t find what you’re looking for, Moosend has 24/7 customer support, and you can contact them via email, phone, and live chat — they’ll answer as soon as possible.
In a nutshell, Moosend makes it easy to deliver efficient email campaigns that guarantee opens, clicks, and conversions through personalized content and near-flawless email segmentation.
Moosend Features
Moosend’s solution includes the following features:
- Drag-and-drop editor
- Integration with CRM, e-commerce platforms, WordPress, etc.
- A/B testing
- Smart audience segmentation
- Landing page builder
- Drip campaigns
- Email segmentation features
- Pop-ups and landing pages
Moosend Pricing
Moosend is a cost-effective solution, starting at $9/month and allowing 500 subscribers.
A paid subscription will give you unlimited emails, forms, landing pages, transactional campaigns, automations, and more.
2. ActiveCampaign
Pricing: Paid plans start at $49/month, 14-day free trial
Best feature: Advanced marketing automation
Overall rating: 4.5/5
ActiveCampaign is an email marketing tool with automated workflows suitable for more seasoned marketers.
It’s a mix of marketing automation, email marketing, and CRM tools in one platform, able to deliver personalized content and create relevant email campaigns that convert.
Because of the wide range of automation features, ActiveCampaign ensures your customer journey is consistent from beginning to end.
This platform excels at marketing automation, allowing you to track contact engagement or segment your email list for more effective campaigns.
Moreover, due to its multi-channel nature, this tool lets sales teams quickly set triggered campaigns or follow-ups that can reach the right prospects.
ActiveCampaign also has a drag-and-drop email designer that helps you create targeted emails that you can later send to your audience to keep them engaged.
Plus, this software offers site-tracking capabilities if you want to know what products or services your audience is most interested in.
ActiveCampaign also has reporting capabilities that allow you to see which emails are performing and which ones need improvement by providing a bird’s eye view of your overall marketing strategy.
Compared to the previous option, it’s worth noting that it might be more complex for beginners who want to get started right away since ActiveCampaign has more advanced features geared toward seasoned marketers.
ActiveCampaign Features
This tool offers the following capabilities:
- Predictive content and selling
- Email segmentation
- Split testing
- Marketing automation
- Website tracking
- CRM and sales automation
ActiveCampaign Pricing
This solution is pricier than other options, but it’s a solution for you if you’re looking for quality and complex features.
Its Plus plan is $49/month, offering the essential tools to craft email marketing campaigns.
3. Mailchimp
Pricing: Paid plans start at $20/month, limited free plan
Best feature: Complex customer journeys
Overall ranking: 4.3/5
Mailchimp is email marketing automation software that offers advanced features to drive traffic and sales.
With these automation features, you can increase email click-through rates, target the right audience, and craft engaging content that converts existing and new clients into buyers.
This solution also offers B2B companies many AI-powered and user-friendly tools that give them insights into customer behavior to create personalized emails for their target audience.
Through Mailchimp’s straightforward and clean email editor and landing page builder, you can design emails that re-engage existing customers, win new ones, and generally connect with a broader audience.
This b2b email marketing software also makes email approachable and accessible for everyone, whether you’re a small business owner, a startup, or simply want to broaden your horizons and create more types of email content.
Its thorough reporting features, such as audience analytics, enable you to deliver customized emails based on metrics such as buyer behavior, survey responses, and even chat interaction.
Mailchimp also offers suggestions for improving your content based on top-performing emails in your niche.
This way, you keep content fresh by receiving in-depth email performance analysis, such as monitoring your net subscriber growth or contact status.
In a nutshell, Mailchimp allows you to see how your marketing campaigns perform by providing valuable feedback on your clients’ behavior and activities in the form of informative reports.
Mailchimp Features
Mailchimp’s features include the following:
- A/B testing
- Personalized onboarding
- Predictive segmentation
- Automated customer journeys
- Push notifications
- Mobile app integrations
Mailchimp Pricing
Mailchimp has a free plan for 500 contacts and 1,000 email sends per month, while its Essentials paid plan starts at $20 monthly.
Compared to other solutions, Mailchimp’s drawback is that it can be very expensive very fast.
4. Zoho Campaigns
Pricing: Paid plans start at $4/month, free plan
Best feature: Dynamic content
Overall ranking: 4.3/5
Zoho Campaigns is an email marketing service that can help B2B businesses create email campaigns using pre-made templates and layouts.
Campaigns are a Zoho subset, making integrating with other products, such as Zoho CRM, easy.
But, aside from that, it stands out as easy-to-use email marketing software companies can use to streamline their campaigns.
This solution specializes in dynamic personalization, and you can tailor the email’s content based on each recipient’s preferences, thus improving your conversion rates.
With its intuitive reporting capabilities, such as geo-location reports or campaign management, you can easily keep track of your email campaigns.
Zoho Campaigns also manages your contacts, meaning that you can import a contact list from multiple sources to track, nurture your leads, and grow your contact base.
This pairs well with its campaign management feature, as Zoho keeps your content organized — and ensures managers can review every piece of content before sending it to your subscribers.
It also helps you craft newsletters that match your brand and style.
You can choose one of Zoho’s pre-designed layouts, customize one of its basic templates, or import your own HTML templates.
The simple drag-and-drop editor lets you personalize the look of your email campaigns by adding images, social media buttons, text boxes, widgets, etc.
Zoho Campaigns Features
Here are some of Zoho Campaigns’ marketing features:
- Pre-designed layouts
- Drag-and-drop editor
- Dynamic content
- Merge tags
- Real-time analytics
- Third-party SMS application
Zoho Campaigns Pricing
Zoho Campaigns’ paid plans start at $4/month with unlimited emails, but it also has a forever free plan that allows you to reach up to 2,000 contacts with 6,000 emails per month.
5. HubSpot
Pricing: Paid plans start at $20/month, free plan
Best feature: Advanced CRM feature
Overall rating: 4.4/5
HubSpot is a CRM tool with advanced marketing, commerce, and sales features.
It’s a modular solution that scales with your business (no matter the size), meaning that HubSpot grows with your company’s needs.
This email platform connects software, clients, and resources in one place so that you can organize your email lists, convert more visitors, and grow your webpage traffic.
Furthermore, HubSpot helps B2B businesses attract the right audience by measuring and optimizing their marketing investments through AI and automation capabilities.
By tailoring each client’s experience, your marketing teams can optimize email campaigns without wasting time on costly designers or developers.
This all-in-one marketing automation platform also uses A/B testing and analytics to deliver content that helps drive engagement.
Since CRM is the platform’s primary focus, you can get a deeper dive into customer data to see who’s engaging with what type of content so that you can shift your email marketing strategy accordingly.
Moreover, HubSpot manages your subscribers at every stage of the customer life cycle to keep them engaged.
Using this information, you can create the most relevant subject lines, CTAs, and links and schedule emails to appear in your audience’s inbox at the optimal time.
Lastly, HubSpot has 24/7 customer support via live chat, phone, or email (availability is based on your subscription tier).
HubSpot Features
This B2B email marketing software has helpful features, such as:
- Drag-and-drop email builder
- Data synchronization software
- Lead generation tools
- SEO recommendations
- Advanced CRM
- Email list segmentation
HubSpot Pricing
HubSpot offers free access to foundational tools in their “Free Tools” plan.
While its paid plans are pricier than other solutions, the Starter plan begins at $20/month with 1,000 marketing contacts.
6. Drip
Pricing: Paid plans start at $39/month, 14-day free trial
Best feature: Online behavior tracking
Overall rating: 4.4/5
Drip is a marketing automation tool that helps B2B e-commerce companies grow their audience.
With this solution, you can build on-brand emails that attract subscribers and convert them into customers.
Aimed mainly toward the e-commerce industry, you can still use this solution to generate new leads through the straightforward email builder and 50+ professional templates.
Drip’s point-and-click builder helps businesses craft product-focused emails and send dynamic content, such as cart URLs or product blocks that entice new customers.
Moreover, you can schedule email campaigns based on your needs, and rest assured that emails will be delivered on time.
Through ease-of-use segmentation, you can build engaging content using real-time data — and see the impact of your marketing strategies through detailed dashboards.
Drip offers over 150+ integrations, allowing you to connect all the familiar tools you need to grow your business.
This email service provider uses powerful automation features to put daily tasks on autopilot so that you can focus on other projects.
It’s also easy to test email variations and subject lines, up to four at a time; this way, you can streamline your email marketing strategy according to your needs and wants.
Drip Features
This solution has the following features:
- A/B testing
- Dynamic product blocks
- Automated emails
- Sending outbound emails
- Online behavior tracking
- Basic reporting
Drip Pricing
The software is pricier than other options, starting at $39/month for 2,500 subscribers.
However, it has a 14-day free trial if you want to take this software for a spin.
7. Campaigner
Pricing: Paid plans start at $59/month, 30-day trial
Best feature: Template management
Overall rating: 3.6/5
Campaigner is an email marketing platform that offers basic and advanced features, like autoresponders and automated workflows.
While it has advanced features unsuitable for beginners, it packs a punch when executing complex email marketing campaigns at scale.
Through its automation workflow builder, B2B companies can create engaging experiences at all stages of the customer journey by using a drag-and-drop builder or template management.
It also has easy-to-use image editors and customizable content blocks to reuse. With these features, you can rest assured that your campaigns always stay on-brand.
Moreover, you can engage and nurture your leads with relevant messaging, no matter the channel: SMS, email, or both.
Campaigner’s main selling point is its responsive email templates.
In its extensive library, you’ll find something that matches your style and helps you connect with your audience.
Each template is optimized and tested so the content will display properly on any popular device.
Regarding personalization, you can use targeted email campaigns based on activity, demographics, and purchase history to understand what content your audience wants — and when.
This B2B email marketing software also makes it easy to connect with Shopify, which will help you get valuable insight into customer behavior and turn abandoned carts into leads.
Campaigner Features
Let’s see some of Campaigner’s many features:
- API integration
- Multi-channel support
- Versatile templates
- SMS marketing
- Dynamic content
- Email list segmentation
Campaigner Pricing
Campaigner has no free plan, but you can try it for 30 days in a full-featured trial.
The starting plan differs depending on whether you want email or email + SMS marketing. The email-only plan costs $59/month for up to 5,000 contacts, while the SMS + email bundle begins at $104/month.
8. GetResponse
Pricing: Paid plans start at about $19/month, free plan
Best feature: Conversion funnels
Overall ranking: 4.2/5
GetResponse is an email automation tool that’s easy to set up and has many templates and features.
By combining email marketing with automation solutions, GetResponse can grow your business online and build an email campaign that fits your business and audience’s needs.
Moreover, you can engage your audience at every step of the customer journey and increase engagement.
GetResponse also helps your B2B company boost engagement where your audience is more likely to respond than other alternatives.
While this solution offers powerful features, it’s also beginner-friendly.
New marketers can build contact lists and convert random traffic into subscribers by nurturing them, thus generating more leads and delivering relevant communication to their audience.
E-commerce businesses also benefit from one-click integrations with preferred online stores, such as WooCommerce, to help them consolidate their reputation in the industry.
It might be one of the few email marketing software programs that helps you connect with your audience anytime, anywhere, via webinars.
You can strengthen your relationship with them by sharing meaningful content and experiences with your recipients on channels they like.
Moreover, it only takes a few minutes to create a session and be able to customize the URL or manage registrations and subscriptions.
GetResponse Features
Check out GetResponse’s features here:
- Website builder
- Webinars
- Conversion funnels
- Digital marketing reports
- Quick transactional emails
- A/B testing
GetResponse Pricing
GetResponse offers a free plan for up to 500 contacts. Then, its basic email marketing plan starts at about $19/month.
9. Constant Contact
Pricing: Paid plans start at $12/month, 60-day trial
Best feature: List-building tools
Overall rating: 4/5
Constant Contact is an email marketing automation service that focuses on artificial intelligence to power your campaigns.
It’s been on the market for over 25 years, and its objective is to give small businesses a way to thrive and grow.
Due to its years of experience, Constant Contact offers many valuable features that B2B companies can use, such as advertising posting and social media marketing, to engage new customers and build stronger relationships.
By harnessing the power of AI, you can craft content that resonates with your audience and nurture clients at every stage.
Constant Contact has over 5,500 integrations, so you can better connect with your customers on their preferred social media platforms.
In addition, this platform can segment your client lists so you can understand where, when, and how your audience wants to interact with your content.
One of Constant Contact’s top features is reporting.
Through engagement reports, its email tracking software can determine where your prospects are in the sales cycle.
Constant Contact Features
Let’s take a quick look at what Constant Contact has to offer:
- List-building tools
- Social media marketing
- Website sign-up forms
- Surveys and polls
- Lead generation landing pages
- Click-tracking heat map
Constant Contact Pricing
Constant Contact lacks a free plan, but you can test it for 60 days free of charge.
The most basic plan, Lite, begins at $12/month for 500 contacts.
Read our Constant Contact review
10. Brevo (Formerly Sendinblue)
Pricing: Paid plans start at $25/month, free plan
Best feature: SMS Marketing & WhatsApp Campaigns
Overall rating: 4.5/5
Brevo (formerly Sendinblue) is an email marketing software solution that helps B2B companies strengthen customer relationships via email, SMS, and chat.
It offers a complete toolkit for fostering loyalty and capturing your audience’s attention.
What’s great about Brevo’s platform is that even beginners without prior experience can use this app.
Due to its clean user interface and extensive knowledge base, anyone can use this solution to send emails, segment their lists, and engage with their audience at every stage of the journey.
Brevo also makes email marketing easier by requiring no design skills; with over 47 responsive and professionally-designed templates, you can create content that connects with your target audience and converts.
However, the best feature is SMS marketing.
If you’re interested, Brevo can help you refine your SMS marketing with reports and statistics showing what works for your subscribers and what needs improvement.
Furthermore, this software specializes in WhatsApp campaigns, and you can quickly build multimedia campaigns that convert and reach subscribers through different channels.
Brevo Features
This platform offers marketing features such as:
- Transactional emails
- Facebook ads
- Sign-up forms
- WhatsApp campaigns
- Live chat
- Deal pipelines
Brevo Pricing
Brevo has a paid plan starting at $25/month with unlimited contacts.
It also has a free plan that allows you a limited number of emails (300 per day).
11. AWeber
Pricing: Paid plans start at $14.99/month, free plan
Unique feature: Subscriber management
Overall ranking: 4.2/5
AWeber is an email and automation solution that specializes in bulk email campaigns.
By sending hundreds of professional emails to your subscribers, you can strengthen your relationship with them and increase conversion rates.
Moreover, AWeber has the tools to design efficient newsletters through free high-quality stock images and templates.
This way, you can build as many landing pages or emails as you like and as needed — and by using dynamic content, you can add a personal touch to each email.
AWeber’s solution is also easy to use; it believes that emails should be uncomplicated, so it offers simple solutions at an affordable price.
Even if you hit a snag, you can contact its support team, and they’ll respond as soon as possible to help you. In addition, they have comprehensive how-to guides to aid you in solving your issues as soon as possible.
AWeber also has pre-designed reports showing optimal sending times and which content generates more clicks and opens.
AWeber Features
This B2B email marketing software has the following key features:
- Autoresponders
- Template library
- Sign-up form generator
- Email marketing newsletter
- Mass email marketing
- Subscriber management
AWeber Pricing
The free plan offers user-friendly tools, tutorials, and up to 500 subscribers.
AWeber’s lowest pricing plan, Lite, starts at $14.99/month for unlimited subscribers.
Choosing The Right Tools
Email marketing is here to stay.
According to Litmus, email drives a return on investment (ROI) of $36 for every dollar spent. Moreover, the number of email users grows yearly and is expected to reach 4.6 billion by 2025.
It’s essential to engage your subscribers on their preferred channels and devices.
That’s why you need a partner to help you in your efforts — and that better half could be Moosend.
Out of all solutions, Moosend offers value at a low price. It’s an easy-to-use solution with excellent email deliverability rates and automation features.
If you want to test Moosend’s abilities, you can try it for free by registering for a free account.
Frequently Asked Questions (FAQs)
Have any additional questions about B2B email marketing software?
Read our Frequently Asked Questions (FAQs) section to find the answers you seek.
1. What is the best B2B email marketing software?
While every B2B marketing software has unique features, they all must have key common characteristics, such as:
- Marketing automation
- Email segmentation
- A/B testing
- Integrations and API
- Email builder
- Advanced reporting
Moosend has all these features at affordable prices so that you can get the most out of your email marketing campaigns.
2. What is the best way to send a newsletter?
The best way to send an efficient newsletter is through a comprehensive tool such as Moosend.
Moosend offers 80+ designer-made templates to help you craft well-made email newsletters in seconds.
Its fully responsive and customizable layouts might be just what you need to jump-start your email marketing campaigns and grow your subscriber list.
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