15 Best Funnel Builder Software For 2024 [Features & Pricing]

With the right funnel builder software, you can turn your leads into loyal customers.

But with so many tools on the market, choosing the one that best suits your business is hard. Today, we did the research for you, so you don’t have to spend hours analyzing product comparisons on Capterra, G2, or SoftwareAdvice.

In this guide, you will find a full comparison between the top funnel builder solutions and the use cases for each.

Let’s dive right in!

Disclaimer: The information below is accurate as of July 3, 2023.

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How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Best Funnel Builder Software: Comparison Table (With Features & Pricing)

Here’s a detailed comparison table for a quick overview of the top funnel builder platforms and their key features and pricing.

Exciting, right?

To save you some time, let’s break down all these tools by use case. This way, you can identify the most suitable platform for your business needs and narrow down your choices.

Best Funnel Builder By Use Case

The “What is the best funnel builder tool?” question will not have a universal answer for every business.

So, let’s see in which situations these funnel builders excel.

• Moosend — Best for small and medium-sized businesses that want to capture and nurture leads through stellar email marketing campaigns and landing pages.
• Kajabi — Best for creators of online courses and webinars.
• ActiveCampaign — Best for email marketing automation.
• Click Funnels — Best for entrepreneurs with little or no coding experience.
• LeadPages — Best for building an email list and for marketing campaigns.
• Wishpond — Best for marketing teams that are just starting and need all the support and guidance they can get for building their funnels.
• Kartra — Best for small businesses that need customer feedback to inform and inspire their marketing campaigns.
• Systeme.io — Best for entrepreneurs who want a quick marketing funnel creation method.
• GetResponse — Best for e-commerce businesses that want to assess their store performance and get upsell recommendations.
• Keap — Best for e-commerce businesses that want numerous payment and checkout features.
• Instapage — Best for online marketers and businesses that want to create personalized campaign landing pages.
• ConvertFlow — Best for retargeting lost leads.
• Mailchimp — Best for small businesses that require behavior analysis and automated email campaigns.
• GrowSurf — Best for tech companies that want to launch a referral or affiliate marketing strategy.
• OptimizePress — Best for marketers, coaches, and creators who want to build highly converting WordPress websites.

With these in mind, let’s find out the functionality of these sales- funnel tools and how they turn potential customers into actual buyers.

Ready? Let’s start with Moosend.

Software #1: Moosend

Moosend is one of the best funnel builder software for businesses of all sizes.

This is an all-in-one email marketing and marketing automation platform that offers the best sales funnel features at an affordable price.

Moosend helps users from the awareness or top-of-funnel (ToFu) stage of their funnel building right to the post-purchase stage.

This happens through features tailored for each point of your customer’s journey. For the top of the funnel, Moosend has a marketing tool archive to help you build customer relationships using organic content.

There are resources on how to start a blog and social media campaign ideas that will help you build your email list.

Once you’ve gotten email sign-ups, this email marketing software offers automation features like welcome emails, email personalization, follow-up emails, and assigning segmentation tags.

This tool also lets you craft subscription forms and conversion landing pages that take the leads further down the funnel.

Using the pre-designed templates, teams can create customized sales pages. It also offers a countdown feature and CTA buttons that create urgency even when the landing page copy isn’t perfect.

Moosend’s conversion funnel helps you recover abandoned carts, send automated product recommendations based on previous behavior, and helps you track your marketing efforts using the single customer view.

Moosend Features

Here are some key features of Moosend:

• Drag-and-drop landing page builder to create personalized and professional landing pages with countdown timers, CTA buttons, and testimonial videos.
• User-friendly interface to easily navigate the platform and find what you need.
• Landing page templates that are customizable, time-saving, and work for various industries like e-commerce, agencies, travel, and SaaS.
• Reports and analytics tools to monitor important metrics like open rates, click-throughs, bounce rates, and unsubscribes.
• Integrations to connect with platforms like WooCommerce, Zen Cart, and Salesforce.
• 24/7 customer support to solve common or complex problems through email, phone, and live chat.

Moosend Pricing

The paid plans start at $9/month for unlimited email campaigns, landing pages, forms, transactional emails, and more.

You can also test Moosend for 30 days by registering for a free account (no credit card required).

Try it today

Software #2: Kajabi

Kajabi is an all-in-one marketing platform that helps you scale your business using automated marketing campaigns and funnels.

It’s mainly created for online creators and course or webinar owners who want to streamline operations and process payments more efficiently.

The tool provides all the necessary tools to sell, market, and deliver product content online, like online courses, membership sites, and training portals.

Moreover, since it’s a user and beginner-friendly platform, you don’t have to worry about having the HTML or CSS knowledge to build a funnel.

Kajabi offers a wide range of templates that you can use to create attractive content, campaigns, and funnels that engage and reach your target audience on all channels.

Apart from that, it has hundreds of videos with easy-to-understand instructions that can aid you with every aspect of creating your training courses.

With their full suite of marketing tools, templates, and integrations, Kajabi will help you make more informed decisions and turn your knowledge into outcomes.

Lastly, if you struggle with something or encounter an issue, Kajabi has 24/7 live chat support to solve any problem.

Kajabi Features

This solution has many features for a seamless funnel-creation experience.

• Ready-made funnel templates
• Pre-written copy
• Landing page builders
• Checkout pages
• Video support
• Inbuilt payment gateway

Kajabi Pricing

Kajabi’s paid plans start with the Basic at $149 per month, which offers most of the features apart from advanced automation and 24/7 chat support.

Software #3: ActiveCampaign

Active Campaign is marketing automation software that caters to customers at different points of their marketing journey.

It’s a solution that ensures a consistent experience from start to finish and saves you time and money.

With this funnel builder software, you can automate customer experiences for email marketing and CRM, allowing users to have an industry-tailored shopping experience, whether B2B or B2C.

ActiveCampaign also allows you to easily segment your email lists, create targeted campaigns, and track your results via detailed analytics.

These highly beneficial features let you target specific groups and understand how people consume information.

Since their tools allow you to track who visits your website and when you can better understand your target audience and plan your strategy accordingly.

ActiveCampaign also puts you in control of knowing what your clients are looking for when they visit your website, so you can deliver customized emails that increase your traffic and conversion rates.

Without prior knowledge, you can create professional layouts and designs for your email campaigns based on your subscribers’ preferences and reach the right prospects with relevant content.

ActiveCampaign Features

Here are some of ActiveCampaign’s features:

• Email and marketing automation
• Personalization, site tracking, landing page, forms, etc.
• CRM & sales engagement through automation
• Integrations with Stripe, Shopify, Magento, etc.
• Free online training

ActiveCampaign Pricing

It starts at $49 per month for the Plus plan, which accepts three users. For larger teams, you’ll need to purchase one of the other available plans.

It’s worth noting that the software used to have a starting pricing of $29/month, but now it has been substituted by the $49/month one.

Software #4: Click Funnels

Click Funnels is a cloud-based marketing tool that offers no-code sales funnel features for entrepreneurs.

It’s an all-in-one solution that streamlines your marketing funnel and helps you make engaging landing pages, opt-in forms, and many others.

In short, it simplifies the sales process by having a pre-made procedure for all stages of the customer journey, from building your email list to receiving payment and product delivery.

Furthermore, you can use this tool to build sales funnels that attract the right customers from all over the Internet and turn them into leads.

It has features such as autoresponder, A/B testing, or lead conversion optimization that save you time and helps you market your business online.

The main advantage of using Click Funnels is the fast drag-and-drop editor, which saves you time and effort and allows you to add all the elements you need to convert your audience.

Overall, it’s an easy-to-use tool that offers numerous templates to save time by picking an element, dragging and dropping it on your screen, and customizing it however you want.

Click Funnels Features

See Click Funnels’ features below:

• Real-time drag-and-drop editor
• A/B testing
• Analytics
• Email marketing automation
• Drip campaigns
• Contact database

Click Funnels Pricing

After a 14-day free trial, you can choose a paid plan that starts at $147 per month — the Basic plan that allows you to build 20 funnels and permits one user.

Software #5: Leadpages

Leadpages is a marketing tool that helps businesses set up and sell online by quickly building websites.

Their tool helps you to grow your email list and create landing pages, alert bars, and pop-ups that better connect with your audience.

What’s best about Leadpages is that any beginner can use their tools to create content or webinar landing pages and lead potential customers into their sales funnels.

Users can quickly generate new content and landing pages for better conversion rates through AI-assisted copywriting and real-time guidance.

With over 150+ mobile-responsive templates, you can design, publish, and update your content without feeling limited.

Leadpages allows you to create pop-ups that generate more leads and help you build email marketing lists effortlessly, or you can choose one of the templates and start from here.

You might think pop-ups are forgettable, but their average conversion rate is higher than most landing pages, with 11.09%.

Leadpages Features

One of the highlights of this funnel builder software is the conversion kit, including features like:

• Drag-and-drop interface
• Digital file hosting
• Lead notifications
• Inbuilt AI technology
• Real-time optimization
• Online booking tools

Leadpages Pricing

After a 14-day free trial, you can start the Standard plan for $49 monthly.

Software #6: Wishpond

Wishpond is a marketing tool for small businesses that want to customize their buyer journey, offer integrated payments, and allow for conversion tracking.

This solution offers marketing funnels and sales automation tools to help you design personalized email marketing campaigns that generate more leads.

Since it requires no technical expertise, it’s easy to use by anyone who wants to retain and nurture customer relationships.

Email automation is also part of the features, allowing users to reach customers and increase revenue with targeted campaigns and configurable templates.

You can easily design landing pages, pop-ups, and forms that convert website visitors into leads and optimize your email lists.

Moreover, it also focuses on social media marketing, giving you the tools to create promotional materials and advertising campaigns to raise brand recognition.

For instance, you can choose from 12 engaging contests and competitions, such as Instagram hashtag giveaways or sweepstakes, to spice up your marketing campaigns.

Wishpond Features

The tool offers features like:

• Online advertising
• Better UX by showing landing page steps
• Drag-and-drop builder
• Integrations
• Real-time tracking and analytics
• Drip campaigns

Wishpond Pricing

The tool’s pricing is only available on demand. You can book a demo to find the plans and pricing suitable for your business.

Software #7: Kartra

Kartra is a marketing automation tool that helps you design and launch automated, sales-driving funnels in minutes.

This funnel builder software focuses on consumer-derived marketing by using surveys, quizzes, and other checkout page features that help brands improve their marketing.

You can modify any template in the library or create a new page from scratch if you feel creative.

Since it has no limitations, you can design anything from thank you emails to landing pages to marketing funnels that ensure high conversion rates.

A highlighted feature is their checkout pages. Best suited for businesses that sell items and services online, this feature helps you develop landing pages that compel clients to make and complete purchases.

But their main focus will always be creating funnels. With their software, you can build automated sales funnels that run on autopilot 24/7, meaning that you can enjoy pre-made campaigns that convert leads into customers.

Kartra Features

Check out Kartra’s features:

• Multi-page funnel flow
• Advanced email sequences
• Lead tagging and segmenting
• Plug-and-play campaigns
• Customer management (CRM)
• Helpdesk for collaboration

Kartra Pricing

Starts at $119 per month. The other higher-priced plans come with free access to the Kartra agency. There is no free trial.

Software #8: Systeme.io

Systeme.io is an intuitive online business platform that helps users build sales funnels and send automated emails.

The platform is a versatile solution with an intuitive interface that allows users to easily navigate through and manage sales funnels or email campaigns — all from a single dashboard.

What makes this tool special is the unique affiliate program management feature. After all, who better to promote your products than a person enthusiastic about them?

Usually, registering affiliates is a time-consuming process.

However, Systeme.io makes it seem easy as pie, i.e., your clients obtain an affiliate ID they can send to others to promote your brand.

As a result, you’ll reach a wider audience — all while saving precious time.

Systeme.io Features

Here are the key features:

• Sales funnel templates
• Email marketing automation
• Website builder
• Affiliate program management
• Business automation
• Evergreen webinars for lead magnets

Systeme.io Pricing

There is a Free plan that allows you to create only 3 sales funnels. To get up to 10 sales funnels, you’ll need a paid subscription. The Startup plan costs $27 per month.

Software #9: GetResponse

GetResponse is a sales funnel builder software for e-commerce retailers — a simplified email marketing tool that helps you build lists of subscribers.

One of the most loved features of GetResponse is that it helps you automate email campaigns.

This platform creates automated workflows through an easy design tool and 500 free customizable templates.

GetResponse also goes beyond traditional website and landing page building and helps companies create easy-to-use webinars.

Also, with this platform, you can recover abandoned carts easily.

As it’s normal for customers to forget to complete the purchase because of distractions, so to counter that, GetResponse uses pre-built abandoned cart email templates to set client reminders.

GetResponse Features

This platform offers among others:

• Reporting and web analytics
• Lead management
• Abandoned cart emails
• Product recommendation based on customer purchase history
• Customer surveys
• Website visitor tracking

GetResponse Pricing

The free limited plan only allows access to one landing page. Paid plans start at about $17 per month for unlimited landing pages.

Software #10: Keap

Keap is an all-in-one system that leverages the power of Customer Relationship Management (CRM) to handle tracking leads and customer actions.

Activities like sales tasks, managing pipelines, or segmenting customers are a breeze thanks to automation.

Through follow-ups with an autoresponder or behavioral triggers, this funnel builder software offers a seamless user experience and workflow.

With less manual work, Keap allows you to send customized messages through pre-built templates such as invoice reminders or lead follow-up.

Last but not least, its full integration with Infusionsoft allows fast setup and transparent pricing for all users.

Keap Features

Let’s look at some of Keap’s tailored features for small businesses:

• Integration with Zapier and other business apps
• Small business CRM
• Lead capture and lead management
• Automated follow-up emails
• Data import
• Dedicated phone number for calls and texts

Keap Pricing

The Pro plan starts at $199 per month after a 14-day free trial.

Software #11: Instapage

Instapage is a marketing automation platform for setting up e-commerce stores, retargeting, and lead generation.

Landing pages are easy to build using many tried and tested layouts, suitable for different industries, and able to increase conversions and bring clients over.

The intuitive drag-and-drop builder lets anyone from your team design high-converting pages that are on brand — and can scale quickly when necessary.

Furthermore, with the addition of AI, it’s even easier to release personalized content that converts leads, such as headlines or CTAs, based on audience feedback.

Instapage Features

This funnel builder software has the following features:

• AI content generator
• A/B testing
• AdMap
• Heatmaps
• Real-time collaboration with team members on the cloud
• Use-case-based landing page templates

Instapage Pricing

Instapage has a straightforward pricing model that accommodates businesses of different sizes and needs. If paid monthly, the Build plan starts at $299 per month.

Software #12: ConvertFlow

ConvertFlow is an all-in-one funnel builder for e-commerce companies.

This funnel builder tool helps you create and test personalized pop-ups, opt-in forms, quizzes, and landing pages for retargeting CTAs, with no coding skills required.

For example, you can use interactive quizzes on your website to give your clients a faster way to find the right products.

There’s a user-friendly editor that helps marketers create pop-ups, surveys, and sticky bars without breaking a sweat by setting triggers on any device.

ConvertFlow Features

Here are ConvertFlow’s most notable features:

• Templates for landing pages, quizzes, and pop-ups
• Integrations with your favorite tools
• Advances landing page builder
• Sticky bars for announcements and offers
• Multi-step forms
• Personalized surveys

ConvertFlow Pricing

The free plan allows you to create five pages. There is a free 14-day trial for the monthly plan at $99 for 30,000 monthly views.

Software #13: Mailchimp

Mailchimp is an email marketing platform that aids businesses in driving more traffic and increasing online sales.

This ESP and funnel builder software solution understands that email marketing is one of the best ways to grow your business, so they have features that enhance campaigns.

Mailchimp’s features are approachable, making email design easy with straightforward customization and templates.

Also, detailed analytics get you real-time insights into your subscribers’ activities, like links they accessed or how many unsubscribed.

Unlike other Mailchimp alternatives, this solution has a steep pricing model and a peculiar way of counting contacts. You can find out more about it in our software review below.

Mailchimp Features

Here are some of Mailchimp’s features:

• Free website creation/ online store
• Social media targeted digital ads and organic posting
• Campaign manager
• Basic automated customer journeys
• Landing page templates
• User-friendly API

Mailchimp Pricing

Users can use the 1-month free trials for the paid plans, and then pricing starts at $20 per month for the Essentials plan. The Free plan allows up to 12,000 emails and 2,000 subscribers.

Read our Mailchimp review

Software #14: GrowSurf

GrowSurf is a referral program platform for B2C, fintech, and SaaS companies.

GrowSurf leverages word-of-mouth marketing to create a continuous sales pipeline, meaning they use referrals to increase and nurture leads.

It’s entirely white-labeled, meaning you can match referrals with your brand to a T.

You only need to copy and paste a few code snippets into your website to create a referral portal.

GrowSurf Features

GrowSurf’s features include the following:

• Embedded lines of code
• Easy sharing of websites, emails, and web apps
• Automated link generator
• Lead engagement
• Social promotion of referrals
• Integrations with Zapier, ConvertKit, HubSpot, PayPal

GrowSurf Pricing

Paid subscriptions start at $775 per month with the Startup plan, billed annually. There is also a free trial to test the features.

Software #15: OptimizePress

OptimizePress is a funnel builder software solution that helps organizations construct pages that get more leads.

Their goal is simple: allow creators, entrepreneurs, and digital marketers to build a site that generates more leads and sales.

OptimizePress offers many funnel templates, from lead magnet funnels to newsletter funnels, to empower your marketing campaigns.

Their library contains many conversion-optimized funnel templates that fit your style, which you can easily create using OptimizePress’ page builder in WordPress.

OptimizePress Features

Sneak a peek at OptimizePress’ features:

• Conversion-optimized funnel templates
• Drag-and-drop page building
• Checkouts
• WordPress funnel plug-in
• WordPress checkout plug-in
• Payments with Stripe

OptimizePress Pricing

Paid plans start at $129 per year but offer a one-site license. The OptimizePress Suite for unlimited pages and traffic costs $199 per year.

Now Over to You

Now that we’ve gone through all these funnel builder software tools for sales-funnel building, it’s time to choose.

You should pick one that suits your business size, offers useful features, and constant customer support.

Moosend’s platform has the lowest-paid plan pricing and offers great funnel-building features to get started and ace your efforts.

Want to get started? Try Moosend for free.

Frequently Asked Questions (FAQs)

Here are some questions you may have about funnel builder software

Q1. What is funnel builder software?

Funnel builder software is a tool used to create a sales funnel. A sales funnel is a process that takes your online audience from the beginning of their buyer journey (which is the beginning of your funnel) to the end, where they buy from you and become returning customers.

Q2. How can a funnel builder help your business?

The software helps you automate the processes of acquiring leads, nurturing them, convincing them to buy from you, and encouraging them to return. Read more on how to build a sales funnel here.

Q3. Why are funnel builders important?

Funnel builders help companies acquire leads easily, build landing pages, and track leads. Many funnel builders simplify the reporting and analytics process and show you what parts of your funnel may need attention.

Q4. What is the best funnel builder for beginners?

Beginners should choose a funnel builder tool with a simple user interface and basic features. They also have to examine the software’s capabilities to see if it suits their needs. This is why a demo or free trial period is required. Reliable customer support is also needed as they may want to ask specific questions or overcome difficulties.