9 Best Drip Email Marketing Software For 2024 [Compared]

Drip marketing helps you achieve constant growth and automate delicate or time-consuming tasks that might be prone to errors.

The best way to achieve that is with drip email marketing software. Some of the best solutions include Moosend, Drip, ConvertKit, GetResponse, ActiveCampaign, HubSpot, Mailchimp, Brevo, and Omnisend.

In this guide, you will find a full comparison of the above drip marketing solutions so you can make an informed decision, aligning with your business needs.

Disclaimer: The information below is accurate as of November 22, 2023.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Best Drip Email Campaign Software: Comparison Table (With Features & Pricing)

Email drip campaigns require responsiveness, customization, and seamless integration with your business.

Our selection goes above and beyond to ensure you create effective drip campaigns, so take a glance at what’s to come in the following comparison table:

But let’s explore each tool by use case before we reach the meat of the article.

Best Drip Email Campaign Software by Use Case

All these tools are unique in some way and have the potential to take your drip email marketing campaigns to a whole new level.

Here’s what they do:

• Moosend — Best overall drip email campaign software.
• Drip — Best for eCommerce companies.
• ConvertKit — Best for personalized email campaigns.
• GetResponse — Best beginner-friendly email software.
• ActiveCampaign — Best for complex automated workflows.
• HubSpot — Best Customer Relationship Management (CRM) capabilities.
• Mailchimp — Best advanced automated features.
• Brevo — Best for SMS marketing campaigns.
• Omnisend — Best for flexible automation features.

Something caught your eye? Don’t worry; you’ll get the chance to explore that solution in-depth in the following paragraphs.

For now, let’s meet our first candidate: Moosend.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best feature: Multiple drip campaign triggers

Overall rating: 4.7/5

Moosend is an easy-to-use and affordable automation and email marketing platform that helps businesses create effective drip campaigns.

Regarding email creation, you have various email templates at your disposal to design professional emails that engage your audience. Through Moosend’s editor, you can add simple and advanced elements, such as links, images, or videos to create a unique feel and look.

Moreover, Moosend’s advanced automation functionality can help you create unique marketing automation workflows that boost conversion rates, using the visual workflow builder.

This way, you can simplify repetitive and manual tasks and put your drip campaigns on autopilot. To enhance your drip campaigns, you can also take advantage of Moosend’s multiple triggers, such as when someone opens a campaign, clicks a link, or doesn’t interact with it to increase your engagement.

In addition, you can use its advanced personalization features to drive more conversions and build long-lasting partnerships by tailoring your content to your subscribers’ needs.

Lastly, Moosend has an email deliverability score of 98 that stops your emails from ending in the spam folder.

Moosend features

• Drag-and-drop editor
• Audience management tools
• Advanced marketing automation
• Subscription forms
• Content and subject line A/B testing
• Reporting and analytics
• Marketing segmentation
• AI subject line and email generator

Moosend pricing

Moosend’s monthly paid plan starts at $9, giving you access to unlimited emails, features including the SMTP server, landing pages, subscription forms, etc., and 500 subscribers.

A 30-day free trial is available to try the features and see whether the software suits your business needs.

2. Drip

Pricing: Paid plans start at $39/month, 14-day free trial

Best feature: Pre-made email templates

Overall rating: 4.4/5

Drip is an intuitive automated marketing software that’s best suited for eCommerce companies.

This data-driven marketing tool engages customers by knowing and understanding what they want so you can make more strategic decisions. You can gather these insights with Drip’s dynamic segmentation that refines your marketing strategy and better connects you with customers.

Drip has automation features to solve daily and mundane tasks that otherwise take a lot of time and create frustration. Moreover, you can run multi-channel marketing campaigns on autopilot by setting up daily tasks that otherwise take time.

They also allow you to customize your workflow templates through a visual workflow builder to match your brand’s image and business needs.

Plus, this solution uses triggers based on customer actions to send relevant content when people browse your website to help your drip campaigns.

This solution has 150 integrations connecting your tools and fueling your eCommerce marketing, such as Shopify, Stripe, or BigCommerce.

Drip features

• Dynamic segmentation
• Advanced automation
• E-commerce integrations
• Template library
• Analytics and insights

Drip pricing

This email marketing software has plans based on the number of contacts in your email list. So, if you have 2,500 people, you pay $39 monthly, with unlimited email sends and free migration included, which makes it pricier than other alternatives.

Drip also has a 14-day free trial that doesn’t require a credit card.

3. ConvertKit

Pricing: Paid plans start at $15/month, 14-day free trial

Best feature: Personalized email campaigns

Overall rating: 4.4/5

ConvertKit is a marketing hub for content creators who want to sell digital products.

Their platform has tools that help online creators of any kind, from musicians and writers to coaches and freelancers, grow their audience and seamlessly connect with their fans.

Through their automation feature, you can automate subscriber journeys. Add automatic email triggers to engage visitors whenever they act on your website.

Moreover, by instantly reacting to your subscribers’ behavior, you can send drip emails with content relevant to their preferences, such as when they click on a link or purchase a new product.

ConvertKit also gives you a clear overview of their journey through the visual automation builder. Build your drip campaigns through their straightforward automation builder with all the functionality you need to turn new subscribers into potential customers.

While ConvertKit has fewer templates than its competitors, you can still create simple, branded emails through their email designer.

ConvertKit features

• Autoresponders
• A/B testing
• Landing page builder
• Visual automations
• Email designer
• Paid recommendations

ConvertKit pricing

ConvertKit’s pricing plans start at $15/month for up to 300 subscribers with unlimited landing pages and forms. You can try their services in a 14-day free trial.

If you don’t need many features, they also have a forever free plan for up to 1,000 subscribers.

4. GetResponse

Pricing: Paid plans start at about $19/month, free plan

Best feature: Mobile-responsive email designs

Overall ranking: 4.2/5

GetResponse is a marketing automation tool with advanced features that even beginners can use.

It’s a cost-effective solution packed with email marketing and automation features that attract new customers and convert them into buyers.

With their automated email sequences, you can increase client engagement and reach out to your subscribers when they take action.

They also have an AI-powered email generator that allows you to create emails and subject lines based on keywords and the latest industry trends to increase your click rates.

Furthermore, GetResponse has event-based triggering emails that let you deliver content based on subscription times, which impact your open rate.

You also get to choose from 100+ pre-built templates that you can customize in their drag-and-drop editor. Use GIFs and free stock photos to design your email, which you can later preview on both desktop and mobile devices.

GetResponse features

• Autoresponders
• AI email generator
• Website builder
• Webinars
• Pop-ups and forms
• Web push notifications

GetResponse pricing

Generally, their pricing plan starts at $19/month with essential list-building tools. You can also create an account and try the solution for free for 30 days.

5. ActiveCampaign

Pricing: Paid plans start at $49/month, 14-day free trial

Best feature: Advanced email list segmentation

Overall rating: 4.5/5

ActiveCampaign offers email marketing automation services to build newsletters, create drip campaigns, and send relevant content.

Since they give you complete control over your email campaigns, you can create your marketing automation strategy around your business needs.

ActiveCampaign allows you to craft a welcome series and event-triggered emails that engage your customers when they perform an action. Moreover, you can track contact engagement with custom fields, analytics, and tags — information you can pull from your digital channels, such as social media, landing pages, etc.

ActiveCampaign also has segmentation functionalities that allow you to deliver personalized follow-ups with dynamic email content that make your drip campaigns more effective.

If you ever need help with pre-built automation workflows, they have training videos and live support to show you what to do.

ActiveCampaign features

• Dynamic content
• Site tracking
• Lead scoring
• Inbox extensions
• Email API
• Marketing automation

ActiveCampaign pricing

This software solution has different pricing plans, depending on your needs. The Plus subscription starts at $49/month, paid yearly. You can also try it for free in a 14-day trial.

If you’re a small business just starting, you can instead opt for the Lite plan at $29/month.

6. HubSpot

Pricing: Paid plans start at $20/month, free plan

Best feature: CRM tool

Overall rating: 4.4/5

HubSpot is a CRM (Customer Relationship Management) tool with all the resources and integrations a business needs to create and improve its drip campaigns.

With HubSpot, you connect with leads across different channels at the right place and time. You manage your drip campaigns from a single solution and use its automation tools to forge deeper relationships.

This solution helps you set your marketing campaigns on autopilot through triggers, conditions, and actions.

By using workflows and bot builders to automate routine tasks, you can increase the effectiveness and quantity of your drip email marketing campaigns.

This drip email software also focuses on timely lead nurturing and lead generation, which uses automated emails to move prospects down the funnel without letting the lead go cold.

HubSpot features

• List segmentation
• Shared inbox
• Form automation
• CRM features
• Drag-and-drop builders
• Free meeting scheduler

HubSpot pricing

Their pricing plan starts at $20/month for 1,000 marketing contacts. Compared to other alternatives, this solution can get very pricey fast.

HubSpot also has a plan with free CMS, sales, or marketing tools that you can use if you don’t need many features. Or, you can try their free demo to see if their tool is what you require.

7. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Best feature: Advanced automated workflows

Overall ranking: 4.3/5

Mailchimp is email marketing and automation software that uses its tools to convert subscribers into buying customers.

This platform is suitable for both beginners and seasoned marketers, as its advanced marketing automation features are very easy to use to generate on-brand content.

With the tool’s multi-channel tools, users can create personalized marketing messages that scale with their business.

Mailchimp helps you maintain relevant interactions with your customers by sending emails based on their specific needs and behaviors. The platforms show which product interests them so you can send related content.

Moreover, with over 300 integrations available, you can effortlessly connect your business with the platforms you usually use.

Mailchimp features

• Analytics and reporting
• Advanced automated workflows
• Mobile app integrations
• Customer journey builder
• Email segmentation
• Real-time analytics

Mailchimp pricing

Mailchimp’s standard pricing plan is $20/month for 500 contacts. You can also try their platform for free for one month, or you can choose their free plan for limited features.

It’s also important to know that compared to other alternatives that have little to no changes to their pricing, Mailchimp has announced new increases after 8 months of the free plan shrinking: a 7% increase in marketing plans/contact tiers, and add-on contact blocks.

8. Brevo (Formerly Sendinblue)

Pricing: Paid plans start at $25/month, free plan

Best feature: SMS Marketing & WhatsApp Campaigns

Overall rating: 4.5/5

Brevo (ex-Sendinblue) is an automation platform specializing in chat, SMS, and WhatsApp campaigns. But they also assist with your drip email marketing efforts through automation.

Their platform helps businesses engage customers with automated emails at the right moment, from abandoned cart emails to welcome emails.

Brevo’s advanced segmentation based on customer activity allows you to automatically segment contacts according to behavior, interests, and other attributes across multiple channels.

Moreover, you can easily create cross-channel campaigns and set triggers in the workflow editor to gauge interest.

This solution also helps you reconnect with inactive customers through automated re-engagement campaigns.

Brevo features

• Signup forms
• Email API
• Live chat
• WhatsApp campaigns
• Facebook ads
• Push notifications

Brevo pricing

This platform has a free plan with 300 emails/per day. You can try it before committing to their paid subscription, which starts at $25/month for 20k emails/month.

9. Omnisend

Pricing: Paid plans start at $16/month, free plan

Best feature: Pre-built eCommerce workflows

Overall rating: 4.5/5

Omnisend is SMS and email software that helps you reach customers no matter where they are.

With Omnisend, you drive sales automatically through the use of a single e-commerce-focused platform.

It allows you to provide your users with a consistent, personalized experience on multiple channels. This way, you improve your reach and conversion rate.

Furthermore, you save time and effort through their pre-built workflows, messages, and subject lines.

Through their drag-and-drop automation editor, you can create product abandonment emails, welcome emails, or shipping confirmations that keep customers informed and invested.

Omnisend features

• Web push notifications
• Pre-built e-commerce workflows
• Dynamic discount codes
• Drag-and-drop builder
• Advanced segmentation
• Omnichannel customer experience

Omnisend pricing

This platform offers limited features for free. If you want to invest in their services, you need to pay $16/month for their standard plan.

Looking for Drip Email Campaign Software?

At the end of the day, you choose your solution based on your budget, your needs, and the complexity of your drip campaigns.

While you need to think about what you want to achieve, you can always test the email drip campaign software for free before deciding.

Moosend can offer all the tools you need to deliver relevant and personalized content to your target audience at an affordable price.

Test-drive it today for free and see its true power for yourself.

Frequently Asked Questions (FAQs)

Our handy FAQ section will clear up any doubts you have about drip marketing.

1. What is a drip email campaign?

Drip marketing is a strategy that involves sending multiple automated email sequences at specific dates and times, usually triggered by user actions.

For example, when a visitor signs up for your newsletter, you automatically send them a welcome email and follow up after a couple of days with recommendations from your blog.

2. What are the benefits of drip email campaign software?

Here’s an overview of the key benefits of drip email campaign software:

• Increases engagement: Automated emails with relevant content engage and convert visitors.
• Generates revenue: Automated campaigns drive more ROI.
• Boosts brand awareness: Sending regular emails to your subscribers’ inboxes will increase your brand visibility.

3. How do I create a drip email campaign?

To create an effective drip email campaign, follow these steps:

1. Choose your email marketing software — An email marketing tool, such as Moosend, will help you set up different drip campaigns easily.
2. Set your objectives — You can apply the SMART goals strategy to set realistic milestones that build effective campaigns for more open and click-through rates.
3. Craft your automated sequences — Based on your goals, write enticing copy for each email in the series.
4. Monitor your campaign performance — To ensure your marketing strategy functions correctly, regularly monitor vital metrics, such as bounce rate, spam complaints, or unsubscribes.

4. What is the difference between a drip email and a marketing campaign?

The main difference between a drip email and a marketing campaign is the flexibility each one has.

Drip campaigns are predetermined and scheduled. Usually, a campaign involves a series of emails you send on specific times and dates based on how a user acts.

Meanwhile, a marketing campaign promotes a business’s product, service, or brand without relying on user activity but more on preferences.