24 Best Marketing Campaigns To Get Inspired [2024]

24 Best Marketing Campaigns To Get Inspired [2024]

Published By Marilia Dimitriou
April 10, 2024

Have you encountered a marketing campaign that you just couldn’t get out of your mind? But more importantly, did you find yourself making a purchase after engaging with it?

If the answer is yes, then you’ve come across marketing done right.

Not only do successful ad campaigns stir emotions and stay in our minds for a long time, but they directly or indirectly influence our buying decisions.

With more and more new channels and tech tools available to marketers, creating a campaign that stands out is necessary to thrive.

In this post, you’ll find some of the best marketing campaigns so far, including:

What is a Marketing Campaign?

A marketing campaign is a planned course of action aimed at boosting the sales of a product or service.

Companies use various channels and platforms to place ads and conduct campaigns, such as email marketing or social media.

From Nike’s “Just do it” and “Got Milk?” to Coca-Cola’s “Share a Coke” and Old Spice’s “Man your man could smell like,” marketing campaigns have the power to reach many people, create trends and needs, and even redefine the market.

Best Email Marketing Campaigns

Email marketing is one of the most effective and inexpensive content marketing tools with a return of $42 for every $1 you invest.

All you have to do is go to your email software and create a new campaign. adding your email copy, beautiful visuals and calls-to-action (CTAs).

To save time, you can always choose a pre-made template. If you don’t have an email tool to get started, you can craft your first email campaign with Moosend’s user-friendly editor and responsive email templates by registering for the 30-day free trial.

1. TwitchCon gets to the point fast

best marketing campaigns

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Fans of popular Twitch video gaming streamer influencers were hyped to receive their TwitchCon Paris invites. Twitch marketers excelled in their email campaign, capturing the essence of the brand from start to finish.

Here’s what worked well:

  • Seamless execution: From the visuals and color palette to the CTA buttons, the email was flawlessly executed.
  • Brand alignment: The design matched the brand perfectly, maintaining their tone of voice and adding a playful twist when addressing recipients.
  • Engagement: After highlighting TwitchCon’s exciting main event, subscribers were invited to learn more, effectively drawing them in.
  • Additional events: The email also promoted additional activities at the Twitch Rivals Arena, encouraging fans to explore the full schedule.

This approach not only built anticipation for TwitchCon Paris but also showcased the variety of experiences awaiting fans.

2. Duolingo’s storytelling

duolingo's email marketing campaign

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This lead nurturing campaign by Duolingo cleverly uses its recognizable mascot, Duo, along with playful language to engage readers.

Here’s what makes it part of our best marketing campaigns list:

  • Storytelling: The campaign crafts an emotional journey, narrating how Duo feels when subscribers don’t make progress in their language learning, thereby connecting with readers on an emotional level.
  • Targeted message: This campaign is specifically aimed at subscribers who joined around New Year—a time when people are likely to make resolutions they may not keep. By recognizing this pattern, Duolingo tailors its message to resonate with these users’ current situations.
  • Compelling CTA: Duolingo concludes the email with a strong call to action, encouraging subscribers to persist in their language learning journey, thus effectively motivating them to engage with the app again.

Using storytelling and email segmentation, Duolingo creates a beautiful email campaign to target their audience when they need it the most.

3. Shutterstock’s eye-pleasing welcome email

shutterstock email marketing campaign

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Shutterstock, known for its extensive and versatile image library catering to a wide range of creative needs, effectively employs welcome emails to engage new subscribers.

Here’s how they make their welcome campaign stand out:

  • Eye-catching visuals: The email greets subscribers with an image of a giant eye, symbolizing the brand’s focus on attention-grabbing, impactful visuals for subscribers’ projects.
  • Encouraging copy: The welcome message encourages readers to delve into the platform and promises to provide the right resources for their creative needs.
  • Creative support: For subscribers who might still be exploring their options, Shutterstock informs them about their AI Image Generator to keep them engaged.
  • Further engagement: Additional sections of the email motivate readers with a strong CTA, encouraging them to explore the platform further.

A welcome email is one of the most popular and effective tools companies can use, either as a standalone message or part of an onboarding sequence. You can easily create your own with Moosend’s platform through the drag-and-drop builder and then set up an automated welcome series to target new subscribers at the right time.

Sign up for free

Best Social Media Marketing Campaigns

Social media marketing means creating and sharing content on social media to drive engagement. This content can be native and organic or in the form of a paid advertising campaign.

The key benefits of social media marketing lie in relationship building. Whether Facebook, LinkedIn, or an Instagram campaign, social media is one of the cornerstones of modern marketing.

4. Dove’s Real Beauty

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Successful marketing campaigns often engage in and become part of relevant social conversations. Sometimes, this can backfire, as in the case of Pepsi’s infamous Kendall Jenner ad. Other times, the campaign is just right.

Dove’s Real Beauty campaign, launched back in 2004, is a prime example of a marketing effort that successfully became part of the conversation.

The reason? It was the first-ever campaign to showcase a diverse range of everyday women in its marketing, eschewing conventional models.

Here’s what contributed to its success:

  • Social engagement: The brand smartly engaged in conversations about beauty standards, positioning itself at the forefront of the issue.
  • Virality: As Dove challenged stereotypes, its campaigns were discussed everywhere, giving the brand free marketing coverage valued at 150 million USD.
  • Relevance: Decades on, Dove’s message still resonates. The brand continues to support the initiative with programs like The Self-Esteem Project, maintaining relevance through social media engagement.

With the #DoveSelfEsteemProject, Dove also aimed to empower a quarter of a billion young people to improve their self-image, while also driving product sales.

And in doing so, they kept the conversion going and their campaign running on autopilot.

5. Spotify’s Wrapped: Your Year in Music

spotify wrapped social media campaign

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This leading Swedish streaming service has found a unique way to package user data: Spotify Wrapped. These yearly reports show users what they listened to the most throughout the year.

Here’s why Wrapped is a hit:

  • Personalization: Provides a unique, in-depth look at users’ most-streamed songs, top artists, and favorite podcasts throughout the year.
  • Emotional impact: Engages users on an emotional level by reflecting on their personal musical journey over the year.
  • Visual appeal: Each year’s report had different categories and designs that maintain a consistent format while being visually captivating.
  • Social sharing: Wrapped is designed to be shared on social media, spurring users to broadcast their music tastes and, in turn, organically promote Spotify.

By encouraging users to share their Wrapped reports, Spotify drives user engagement and interaction with the brand on social media platforms.

6. Apple’s #ShotOniPhone 

apple's shot on iphone

Apple’s marketing campaign leveraged the latest iPhone’s macro photography capabilities, inviting owners to share their photos on Instagram for a chance to have them featured on a billboard.

As a result, there are now almost 30 million posts with user-generated content and the hashtag #ShotOniPhone, making this simple campaign highly successful.

Here’s why it worked so well:

  • Feature showcase: The campaign highlighted the iPhone’s advanced camera features subtly, focusing on the photo quality rather than the device, effectively positioning the productas a tool for creative expression.
  • Contest element: Making the photo submission process a contest added a fun, engaging touch, prompting more users to participate.
  • User-generated content: Apple lets users promote the product through their lenses instead. User-generated content is highly effective as it works as social proof.

Apple’s campaign stands out for its emphasis on user creativity and authenticity, fostering a community of iPhone users who share their unique perspectives through stunning photos.

Best Collaborative Marketing Campaigns

When brands collaborate with other brands, the result can be equally memorable and give you more conversions. Why? Because you tap into two audiences at once.

Let’s see some unlikely pairs that became instant hits.

7. Pokemon x Van Gogh’s website-crashing collab

pokemon x van Gogh museum collab

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What could a museum dedicated to a 19th-century painter and a Japanese pop culture icon possibly have in common? Both seek to engage a broad audience and keep the idea of Van Gogh and Pokémon, respectively, alive in the public’s mind.

The official collaboration between The Pokémon Company and the Van Gogh Museum has been a unique venture to introduce the artist’s work to new audiences.

Here’s the result of this innovative partnership:

  • Merchandise popularity: Collaborative merchandise became the unexpected highlight of the partnership, with fans eager to buy Van Gogh-style Pokémon paintings, limited-edition cards, and other products both online and in the Museum gift shop.
  • High demand: The overwhelming demand for these unique items made the website temporarily crash due to high traffic surges. The museum gift shop also had to stop selling the products due to stock depletion.
  • Aftermarket value: The demand for Van Gogh-style Pokémon merch is so high that it still fetches a pretty penny on eBay.

This collaboration has been one of the best marketing campaigns out there, proving that even the most unlikely partnerships can lead to increased public interest and commercial success.

8. Liquid Death x Rebel Moon’s out-of-this-world commercial

Canned water brand, Liquid Death, known for the “Murder your thirst” and “Death to plastic” slogans, saw its sales skyrocket from $2.8 million in 2019 to $130 million in 2022, all thanks to its anti-hero branding and marketing strategy.

Originally planning to sell energy drinks, Liquid Death shifted to offering canned water, featuring provocative, skull-themed packaging that deviates from traditional water branding.

In 2023, they partnered with the Netflix movie ‘Rebel Moon’ for a commercial. Here’s what made it an instant hit:

  • Strategic partnership: They created an advertisement that parodied traditional, patriotic beer commercials. Directed by Eli Snyder, the movie director’s son, Liquid Death tapped into the movie’s fanbase for broader reach.
  • Controversial engagement: The commercial sparked controversy, which in turn generated buzz and heightened interest, ultimately driving up sales.
  • Cultural commentary: Its popularity soared due to the ad’s rare approach in mocking a staple of American advertising, showcasing how controversy can boost brand awareness and sales.

Liquid Death’s ad serves as a great example of how a brand can use controversy to its advantage, achieving significant gains in recognition and revenue.

As P.T. Barnum once said, “There’s no such thing as bad publicity.”

9. T-Mobile’s collab with Zach Braff, Jason Momoa & Donald Faison

T-Mobile’s Super Bowl ad featured actor Jason Momoa in a very different scenario from his typical action roles, like “Aquaman” and “Dune.”

In the video, he’s seen singing and dancing to a T-Mobile rendition of Irene Cara’s hit ‘What a Feeling’ from the classic film “Flashdance,” along with Zach Braff and Donald Faison.

Here’s what makes this ad great:

  • Celebrity involvement: Jason Momoa adds star power, joining Zach Braff and Donald Faison to create a memorable commercial experience.
  • Musical elements: The use of ‘What a Feeling’ taps into ’80s nostalgia, engaging a wide demographic.
  • Humor: Jason Momoa showcases his comedic talents, offering audiences a glimpse of his less-serious side that is surprisingly refreshing.
  • Product highlight: The ad effectively promotes T-Mobile’s home internet service, solving a common pain point through an entertaining act.
  • Memorable finish: A playful cameo by “Flashdance” star Jennifer Beals adds a twist to the commercial, inviting Momoa to perform once more, this time without his shirt.

This blend of humor, nostalgia, and celebrity cameos, coupled with a clear product message, makes for a memorable and engaging advertisement.

10. Barbie becomes “Burger Queen”

barbie and burger king collab

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Leading up to the release of the blockbuster “Barbie” in July 2023, the marketing teams behind Mattel and Warner Bros launched many collaborative marketing efforts to promote the film.

The movie exceeded expectations with a box office opening of $155 million, but the brand revenue skyrocketed by 60%, reaching an astounding $314.5 million, which is over 100% more than the revenue for “Barbie” movie ticket sales.

The result was a host of Barbie merchandise, from doggie fashion apparel to roller skates. It even led Barbie to the last place you’d expect—a fast food joint. Ahead of the premiere, Burger King Brazil introduced a Barbie-themed meal.

So, was the collaboration successful?

  • Engagement: The posts announcing the “pink meal” got millions of views and likes.
  • Criticism: Despite the campaign’s visibility, it faced criticism, with some customers expressing dissatisfaction with the bright pink sauce and describing the meal as basic, except for the fancy packaging and the “pink” theme.
  • Action: Most feedback came from those who had likely participated in the promotion by tasting the meal and possibly watching the Barbie movie.

The goal was to encourage people to try the meal and engage with the movie, a target that was met, indicating the campaign’s success despite the mixed reviews.

Best Mobile App Marketing Campaigns

A well-executed app marketing campaign can significantly boost brand awareness, driving downloads, and increasing user engagement.

Mobile app marketing is also about interacting with your users throughout the entire customer lifecycle with smart campaigns. For example, you can create email promotions, run paid ads to boost visibility, or have exclusive in-app incentives.

To make them successful, you need to know your target audience and how to keep up with their expectations and needs.

11. Bumble for Friends only

bumble for friends mobile campaign

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Recognizing that 15% of its main app’s monthly active users are mainly interested in making platonic friendships through BFF (Best Friends Forever) mode, Bumble launched a separate app last year called Bumble For Friends.

Here are the highlights:

  • BFF Mode: Initially a feature within the main app since 2016, the recent updates for Friends show the brand’s strategic and marketing efforts to use technology and user feedback to provide better experiences.
  • AI-Generated Icebreakers & Plans Feature: Bumble has introduced AI-generated conversation starters and a feature that allows meeting in real life, demonstrating a commitment to overcoming common social challenges and building real connections.

Despite the increasing demand for apps that help people make friends, Bumble’s CEO, Lidiane Jones, believes there’s still room for Bumble’s app improvement by focusing more on building and finding communities.

12. Expedia embraces AI

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Last year, Expedia introduced a new feature in its app, using ChatGPT to transform travel planning.

Here’s the breakdown:

  • AI-powered personalization: Users can converse about their travel aspirations, receiving tailored recommendations for destinations, accommodations, and activities.
  • Streamlined planning: The tool aids in organizing travel options and streamlines the booking process, making it more user-friendly.
  • Data-driven insights: With 70 petabytes of traveler data, the platform can make billions of AI-driven predictions yearly, such as user preferences and emerging trends.

This development shows Expedia’s commitment to adopting cutting-edge technology to enhance the user experience, encouraging more travelers to utilize the app for all their planning and booking needs.

Best Video Marketing Campaigns

Short, shareable, and captivating videos can be hosted on your site and help improve SEO, draw attention, and lead to more conversions.

Video marketing can be used just about anywhere. From Facebook and Instagram to Twitter and Snapchat, there are so many great platforms to promote your video content.

13. Channel’s new Chance

This YouTube video marketing example is meant to bring Chance, Chanel’s latest fragrance line, to life through a joyful carnival setting.

Here’s what makes the campaign effective:

  • Engaging concept: It follows four young women, united by their playful spirit and friendship, as they explore the night, resonating with the target audience.
  • Character embodiment: Each woman personifies a unique scent, creating a strong character association with each fragrance.
  • Emotional connection: The video’s cheerful and spontaneous vibe captures the heart of this product, making it a high-quality campaign by connecting with viewers on an emotional level, celebrating joy, friendship, and the adventure of trying something new.

This is one of the best marketing campaign examples to show how a 30-second video can capture the essence of the product and drive engagement.

14. Hasbro’s Monopoly rolls the nostalgia dice

Hasbro’s ads embrace the rivalrous spirit of Monopoly fans. With the ‘All is Fair’ campaign they highlight the joy of board games and capture the competitive spirit shared by friends and family.

Here’s what makes this video campaign a hit:

  • Nostalgic element: The ad revisits the playful rivalries of game nights, infusing them with a modern twist.
  • Humorous characters: It features a quirky 75-year-old Monopoly banker character who jokingly admits to embezzling funds, embodying the campaign’s slogan, “All is fair in Monopoly.”
  • Consistency: In another ad, they have a young player acting like a ruthless landlord to highlight the competitiveness of the game in a humorous way.
  • Entertainment value: The ads entertain with their uniqueness and the surprise element of unexpected characters engaging in the game’s competitive spirit.

The campaign’s success lies in its ability to create entertaining and memorable scenarios with funny, unconventional characters, all while staying true to the playful heart of Monopoly.

Best Offline Marketing Campaigns

Offline marketing strategies raise brand awareness with the use of offline media channels. These include radio, television, print advertising, billboards, posters, shows, events, and eye-catching brochures.

Unlike online campaigns, they offer tangibility and better local targeting that has the potential to generate a high revenue. In the case of events and trade shows, offline marketing campaigns may create a solid personal connection with the audience.

15. Nike Japan’s Air Max 3D billboard

Every day, 200,000 people pass by outside Shinjuku Station in Tokyo. The space is typically home to the Shinjuku Cat, a giant 3D calico cat interacting with commuters and pedestrians.

To celebrate its 35th anniversary in 2023, Nike Japan surprised passersby by replacing the Shinjuku Cat with a larger-than-life 3D sneaker on a billboard, seemingly floating mid-air outside the building.

Here are the takeaways:

  • Product promotion: The 3D sneakers served as an unconventional and engaging way to showcase the new product directly to consumers.
  • Audience engagement: The display was not just an advertisement but an experience, memorable and easily captured and shared through mobile devices by those who witnessed it.
  • Technology integration: By combining traditional advertising with cutting-edge 3D technology, the campaign had a strong visual impact.
  • Buzz generation: The unexpected and creative nature of the billboard generated conversation and excitement, enhancing the brand’s visibility.

While the campaign was a physical installation in Tokyo, images and videos shared on social media platforms allowed it to reach audiences as distant as Amsterdam. This global engagement showed how an offline campaign can achieve worldwide impact.

16. Wednesday releases Thing in New York

Have you caught ‘Wednesday’ on Netflix lately? It’s been a hit since its premiere, quickly rising to one of the top-watched series on the platform.

This success story isn’t just by chance. The Netflix team went out with their marketing campaign, using everything from traditional billboards to the latest TikTok trends, ensuring you know about ‘Wednesday.’

One of the coolest promotions was releasing the spooky Thing from the show onto the real world. Here’s what made it so popular:

  • Buzz creation: The unexpected scenario created excitement and conversation both in physical spaces and across online platforms as passersby shared videos and pictures.
  • Memorable (and spooky) experience: It brought a well-known and beloved fictional creature into everyday life, leaving a lasting impression on those who encountered Thing doing all sorts of things, from skateboarding to giving high-fives to children.
  • Authentic engagement: The advertisement included genuine reactions from people on the street, adding authenticity to the campaign.

The recorded YouTube video now has 40 million views, giving this offline campaign an online presence, still generating views from people who haven’t watched the show or from those who want to have a good laugh.

17. Jell-O’ introduces new packaging after a decade

jell-o new packing marketing strategy

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Kraft Heinz’s dessert brand Jell-O, with a 178-year-long history, has updated its branding and packaging for the first time in a decade.

The rebrand succeeded because the new packaging addresses today’s parents while paying homage to this American brand’s legacy.

Let’s see what made it a success:

  • Modern appeal: The packaging adopts a contemporary style with matte block letters featuring white shading, which resonates with modern aesthetic preferences.
  • Artistic representation: Fruit flavors are depicted with artistic images, adding a playful and visually appealing element to the packaging.
  • Health-conscious focus: Products with zero sugar are promoted first, catering to consumers’ increasing demand for healthier options and transparency in nutritional information.
  • Legacy: While the design is modern, it still pays tribute to Jell-O’s longstanding American legacy, maintaining a balance between the traditional and the new.

The new look of Jell-O likely appealed to younger buyers, rekindling interest in the brand and potentially boosting sales by aligning with contemporary tastes and health trends.

18. Corona Beer lets the sunshine in

corona beer offline marketing

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Corona chose a refreshing path in a world filled with towering billboards often taking over city skylines.

As part of its Sunshine is Back campaign, this renowned beverage brand launched an innovative out-of-home advertisement.

Here’s what made it stand out:

  • Product highlight: The ad spotlights Corona Cero, aligning the product with the campaign’s spirit of brightness and openness.
  • Creative concept: The use of an outlined frame in the ad acts as a ‘window’ that allows sunlight to shine through.
  • Clever use of the environment: Positioned in a typically dark space behind London billboards, it brought light to the area, leveraging the urban landscape in a unique way.

Now that’s a clever way to make people notice your product and engage with your campaign.

19. Louis Vuitton promotes upcoming luxury hotel

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Louis Vuitton is set to open its first hotel in Paris in 2026, but details are scarce and shrouded in secrecy. Located at 103 Avenue des Champs Élysées, the upcoming hotel sits in an iconic Art Nouveau building dating back to 1896, originally known as the Elysée Palace Hotel.

Here’s why people are excited to go back:

  • Renovation in style: The building’s exterior is cleverly disguised as one of the brand’s iconic travel cases during renovations.
  • Creative approach: It successfully merges architecture with brand identity, offering a unique, attention-grabbing way to showcase Louis Vuitton’s luxurious style.

This out-of-the-box marketing strategy aims to enhance brand visibility, promote the hotel, and create an unforgettable experience for passersby.

20. Impact Jobs takes a shot at ChatGPT

impact jobs offline campaign

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IMPACT, a temporary employment agency specializing in technical and construction roles, made headlines in 2023 thanks to confronting the AI threat to human workers.

Amidst the rush of brands across industries to adopt AI for their benefit, this Belgium-based company took an opposing approach.

Their weapon of choice? The classic billboard.

  • Provocative caption: “Hey ChatGPT, finish this building…” directly engages with the discourse on AI’s capabilities.
  • Affirming human value: The tagline “Your skills are irreplaceable” emphasizes the unique value of human skills.
  • Strategic positioning: Choosing a construction site for the billboard ingeniously highlights the human touch necessary in certain industries.
  • Marketing genius: This approach serves as a perfect advertisement for their core business as an employment agency, underlining their commitment to human talent.

The outcome is a brilliantly executed and timely commentary on the current landscape, doubling as a perfect advertisement for their services as an employment agency.

21. Swiggy Instamart leverages game adaptive technology

swiggy instamart billboard

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Swiggy Instamart, an Indian online grocery delivery service, provides customers a convenient way to order a wide range of essentials through the Swiggy app. From groceries to snacks, beverages, and everyday items, they promise swift delivery within 10 to 15 minutes.

During the Cricket World Cup 2023, a major international tournament, Swiggy unveiled a groundbreaking ‘Game Adaptive Technology’ billboard. Here’s what made Swiggy’s campaign stand out:

  • Real-time brand messaging: The billboard adapted its messaging in real-time, reflecting live match data.
  • Synergy: It merged the thrill of cricket with the promptness of Swiggy’s delivery services.
  • Strategic location: Situated in Mumbai, the billboard capitalized on high visibility in a key market.
  • Live integration: It showcased live moments from the matches, enhancing the relevance of the display.
  • Contextual advertising: Ads for Instamart were triggered based on the progress of the match, advertising quick delivery of party essentials when most relevant.

Bharath Vaidyanathan, Swiggy’s AVP of Marketing, highlighted their success in moment marketing and the innovative impact of the billboard in transforming audience engagement.

Best 360° Marketing Campaigns

A 360° marketing campaign uses a mix of marketing elements to achieve its goal.

These campaigns aim to spread a cohesive message across multiple customer contact points.

22. Burger King and the Million Dollar Whopper

burger king million dollar whopper

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Burger King’s Million Dollar Whopper contest challenges Royal Perks, BK loyalty club members, to invent the next significant burger innovation, competing for a $1 million prize.

Entrants can customize their Whopper with up to eight toppings, embracing Burger King’s iconic ‘Have it your way’ motto.

Here’s what makes the campaign work:

  • Creativity and variety: With over 200,000 possible flavor combinations, the campaign celebrates fan creativity.
  • Exclusive opportunity: Finalists will refine their creations at Burger King’s Miami headquarters, and the winning Whopper will appear on menus nationwide.
  • Brand engagement: This contest not only engages customers but also shows Burger King’s dedication to customer satisfaction.

The competition is more than just a chance to win—it’s an innovative way to honor individual preferences and highlight Burger King’s modern approach to fast food.

23. Snapchat reminds people its core values

snapchat 360 marketing strategy

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Snapchat was designed as a platform for close friends and family to share accurate, in-the-moment photos and videos. Unlike other social media platforms, it focuses less on collecting likes and scrolling, aiming to be a space for genuine moments.

Their new campaign, “Less Social Media. More Snapchat,” stands out in the crowded market. Here’s what makes it great:

  • Highlighting originality: It highlights Snapchat’s unique approach to social media by focusing on its core values of real connections and authentic moments.
  • 360 focus: They created TV, outdoor, digital, and print ads, showcasing the unique differences between Snapchat and other social platforms.
  • Broad reach: A strategic mix of ads across various channels ensures the message reaches a wide audience.

In a world where social media has shifted, Snapchat managed to stay true to its roots.

24. Skyscanner Invites the Audience to Crack the Travel Code

Skyscanner’s latest global marketing blitz takes a playful jab at quirky travel experts who’ve mastered “The ultimate travel hack” for scoring incredible deals.

Rolling out across Canada and Australia, this campaign blends online and offline tactics for maximum impact, marking Skyscanner’s first significant TV and out-of-home push.

  • Vibrant characters: Introduces a cast of four colorful personalities – a traveling magician, an old-school travel agent, a deal-hunting couple, and a savvy travel hacker.
  • Multichannel presence: Features the characters’ adventures across various platforms, from TV commercials to billboards and TikTok videos, creating a cohesive storytelling experience.
  • Engaging narrative: The campaign, named “The Ultimate Travel Hack,” invites the audience to discover the secret to travel magic.
  • Interactive elements: There’s also a special travel magic website featuring Gareth the Great and his Alliance of Travel Magic, plus a hotline for Big Tom’s Small Travel Emporium.

All these hidden gems rewarded curiosity and added layers of fun, resulting in a unique experience.

The marketing landscape is witnessing a continuous shift. Its basic tenets, such as crafting powerful messages and arousing curiosity, remain.

But there’s still a lot of work to do to stay ahead of the marketing curve and create some of the best marketing campaigns for your business.

Click the tabs below to reveal the marketing campaign trends you need to keep in mind:

Video MarketingQuality ContentEmail PersonalizationMicro-influencersTransparencyBrand Ambassadors

Video marketing is one of the most engaging ways to tell a story and engage with your audience.

There are almost no marketing campaigns without video today.

So if you want to grow your audience and increase your revenue you should leverage this profitable channel.

Content is still king.

It’s at the center of the connection between your brand and your customer.

So your priority should be to create a content marketing strategy and of course, optimize it for voice search.

Email is a major channel of communication today.

But generic email marketing won’t get you far.

In 2024, email marketing focuses on personalization, favoring quality over quantity.

Micro-influencers can act as friends to their followers.

Therefore they are crucial to referral marketing and often generate more direct sales and leads than bigger names.

Consumers today don’t like being marketed.

They want to be in a steady relationship with brands and align themselves with the companies’ values.

So authenticity and transparency are crucial elements of your marketing strategy.

People trust advertising less and less.

Instead, they focus on recommendations from people they trust, and favor user-generated content.

Friends or people with similar consumer behavior and needs.

Leveraging their knowledge and experience to create better marketing campaigns is a great opportunity for your company.

Create Marketing Campaigns That Matter

You’ve just discovered some of the best marketing campaigns, each unique in boosting brand recognition and engagement.

They all share authenticity, creativity, and a strong bond with their audience.

And you know what? You can forge that same strong connection and show your creativity through your marketing campaigns starting with one of the most cost-effective channels: email marketing.

Whether you have a big or a small business, an email marketing platform like Moosend can help you create, schedule and send great marketing campaigns to engage your audience like Duolingo and Shutterstock.

Want to give it a go? Sign up for a free trial today and try it yourself.

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