Fall Email Marketing: Ideas, Examples & Templates [2025]

Sweater weather, warm colors, and pumpkin everything!

Fall is here, and so is your chance to spice up your email strategy. With inboxes filling up quickly during the season, now is the perfect time to stand out with timely, engaging, and high-converting campaigns.

Whether you’re planning a back-to-school sale, launching new seasonal products, or gearing up for major holidays like Halloween, Thanksgiving, or Black Friday, a well-crafted fall newsletter can do the trick.

In this guide, we’ll explore the best fall email marketing ideas, tips for impactful fall email marketing, design inspiration, and campaign examples.

Fall Newsletter Ideas: Visuals, Colors & Content

To approach fall the right way, you need to align your email content and design to the season’s unique charm.

Below, let’s explore how to bring that autumn vibe into your email newsletters through colors, visuals, and copy that will capture your audience’s attention at a glance.

Autumn-themed visual elements

Your visuals are the first thing subscribers notice, so make them fall in love at first sight.

With just a few seasonal touches, you can turn a simple email design into something warm, cozy, and perfectly on-theme.

Here’s how to bring autumn into your visuals:

• Fall-inspired photography: Use cosy settings, warm beverages, pumpkins, changing leaves, and soft lighting. You can try flat lays with seasonal props, such as knit blankets, pinecones, or cinnamon sticks. Make sure to avoid stock photos that feel too generic.
• Autumn icons and graphics: Small details like acorns, falling leaves, or school elements can make your email feel more curated. Use them in headers, section breaks, or even as bullet icons to boost the autumn vibe without overwhelming the layout. One or two seasonal icons per section will be enough.
• Textures and overlays: Woodgrain backgrounds, kraft paper textures, or semi-transparent overlays in warm tones can add a fall-inspired feel. Use them behind product images or highlight boxes to create depth.
• Animations: Animated elements, such as falling leaves, can make your newsletter stand out. You can use GIFs or lightweight animations to create subtle effects.

A beautiful design will instantly set the mood and effectively guide your subscribers to your call-to-action.

Here’s a simple fall email marketing campaign from Allbirds.

This design achieves a fall vibe with warm backgrounds, soft textures, and seasonal props, such as dried wheat. The layout is clean and easy to scan, with clear CTAs that stand out.

Autumn-friendly color combinations

Colors set the tone for your entire email, and fall is the perfect time to lean into warm shades.

Use autumn palettes to create a mood, highlight key sections, and make your content feel seasonal without altering your entire brand identity.

Here are some go-to fall newsletter ideas to inspire your design:

• Burnt orange & cream: Use burnt orange for backgrounds or buttons and balance it out with clean cream or off-white for text and negative space.
• Chocolate brown & light pink: Brown brings warmth and earthiness, while light pink adds a soft contrast. It’s perfect for brands that want a fall feel without going too dark.
• Mustard yellow & charcoal: This bold combo works well for headers, product highlights, or calls-to-action. Mustard adds warmth, and charcoal keeps things sophisticated and modern.
• Forest green & beige: This color combination reflects nature’s palette and is ideal for wellness, lifestyle, or eco-conscious brands looking to keep things subtle yet seasonal.

Here’s how Clarks approaches fall.

The rich chocolate brown, soft beige, and muted gray tones evoke a warm, seasonal feel, while still keeping the product in focus.

More specifically, the brown-beige combo feels natural and timeless, perfect for fall fashion. It also maintains a clean and easy-to-navigate layout.

Tip: You don’t have to rebrand for fall. Instead, add seasonal accents through buttons, banners, and dividers to keep things feeling current without losing your look.

Fall-themed content

Design sets the mood, but it’s your words that seal the deal.

Let’s take a look at how to craft fall-themed subject lines, email copy, and CTAs that feel fresh, timely, and ready to convert.

Fall email subject lines

Great subject lines need to stand out and communicate the benefits at first glance. Here’s how to craft them:

• Add seasonal language: Use fall-related keywords like cozy, pumpkin, harvest, fireside, flannel, or sweater weather to instantly allude to the theme.
• Use urgency: For promotional campaigns and limited offers, use time-sensitive language to encourage quick action. For example, “Last call for fall styles. Ends tonight!”
• Insert emojis: A well-placed emoji can make your subject line stand out in the inbox. Make sure to use 1-2 per subject line to avoid cluttering up your creation. For instance, “Our Fall Collection is here! 🍁” is great to attract attention to your message.
• Keep them short and mobile-friendly: Aim for 40–50 characters so your message doesn’t get cut off on mobile.

Autumn-themed email copy

Now, let’s see how to approach your fall email marketing copy.

• Tell a seasonal story: Set a scene your audience can imagine, like stepping on crunchy leaves, sipping something hot, or prepping for Halloween or Thanksgiving.
• Keep it conversational: Fall requires a more relaxed tone. Put corporate jargon aside and write like you’re speaking to a friend.
• Use warm language: Fall is all about feeling cozy. Use words like warmth, layers, crisp air, comfort, or slow mornings to connect emotionally.
• Highlight the benefits: Focus on the pain points your audience experiences during the fall, such as cool weather, back-to-routine stress, or gift planning, and demonstrate how your product or service alleviates these issues.

Fall CTAs

• Use vibrant colors for contrast: Warm shades like burnt orange, deep red, or mustard yellow work great for CTA buttons. Just make sure they stand out against your email background.
• Keep the design clean and clickable: Use rounded buttons, enough padding, and clear fonts. Add a subtle hover effect (like a color shift or underline) for interactive elements if you’re using HTML.
• Place them strategically: Don’t bury your CTA at the bottom of the page. Include one near the top, another after your main content, and one at the end, especially for longer emails.

It’s also important to limit it to one primary CTA per section. Too many buttons can confuse readers and lower your click-through rate.

Key Fall Email Marketing Dates and Holidays

Fall brings with it all the good things, including cooler weather after a long summer, cozy moods, and plenty of reasons to connect with your audience.

Sure, autumn sales and seasonal promos are a must. But they’re not the only way to stay top of mind.

Below, we’ve rounded up some key dates across September, October, and November, along with the reasons why each one presents an opportunity to create fun, timely campaigns that your audience will love.

September email campaigns

September brings back-to-school energy, making it the perfect time to re-engage your audience. Regardless of your industry, you can join by promoting fall essentials, helpful tips, or fresh routines.

• Labor Day (First Monday of September): Mark the unofficial end of summer with a sitewide sale, limited-time bundle, or free shipping offer.
• National Cheeseburger Day (18): Use this fun holiday to run playful campaigns, such as food-themed discounts, cheeky subject lines, or nostalgic throwbacks.
• Mid-Autumn Festival (date varies): A meaningful time for many across East and Southeast Asia. This holiday is ideal for family-focused messaging, themed visuals, or limited-edition collections.
• National Coffee Day (29): Whether you sell products, services, or subscriptions, this is a great day to energize your subscribers with perks, bundles, or fun morning rituals.
• Oktoberfest (late Sept. to early Oct.): Use this festive season to highlight community, celebration, or comfort with themed campaigns and special offers.

Further reading: Check out our September email planner for more fall newsletter ideas, examples, and templates.

October email campaigns

October keeps the momentum going with awareness campaigns, cause-related marketing, and one of the most playful (and spookiest) holidays of the year, Halloween.

• Breast Cancer Awareness Month: Show your support with pink-themed designs, donation-based campaigns, or spotlights on community stories.
• World Teachers’ Day (5): A chance to celebrate educators with thank-you campaigns, discounts for teachers, or educational content.
• World Mental Health Day (10): Highlight wellness, mindfulness, and self-care. Share tips, resources, or just a kind message to check in with your audience.
• World Food Day (16): Talk about sustainability, food security, or run a food-related promotion that ties into your brand’s mission.
• Halloween (31): From spooky deals to costume contests, this is your moment to be bold, weird, and unforgettable.

Further reading: Visit our October email planner for more fall email marketing campaign ideas and examples.

November email campaigns

November marks the end of the season with one of the busiest and most profitable times of the year. While Black Friday is the star of the month, there are other smaller but equally important holidays and events to target.

• Veterans Day (11): Honor veterans with thoughtful messages, service discounts, or donations to veteran-focused organizations.
• Thanksgiving Day (Fourth Thursday of November): Send a thank-you email, share what you’re grateful for, or offer early access to weekend deals.
• Black Friday: Drive urgency with limited-time offers, doorbusters, or exclusive bundles.
• Small Business Saturday: Celebrate your brand story, spotlight local makers, or run “support small” campaigns that highlight your uniqueness.
• Cyber Monday Focus on digital perks, such as online-only deals, free shipping, or tech-savvy bundles to keep the momentum going.

Further reading: For more fall newsletter ideas, examples, subject lines, and more, visit our November email planner.

Autumn Email Campaign Examples

Now that we’ve covered the key dates, let’s look at how popular brands bring fall to life in the inbox, from seasonal themes to clever holiday promos.

1. Sephora’s fall check-in

Sephora utilizes this fall email marketing email to reconnect with Beauty Insider members, highlighting seasonal savings and exclusive member benefits.

Subject line: Save up to 50% on select beauty 💛

What makes it work:

• The personalized greeting and seasonal check-in give it a warm touch.
• The loyalty dashboard format (points, perks, benefits) makes it easy for members to see what they’re missing and take action.
• Stacked offers, such as birthday gifts, point boosts, and a 50% off sale, create multiple entry points for shopping.
• The design employs fall tones and playful illustrations to unify the theme without overshadowing the message.

2. Body Bliss fall sale

Body Bliss embraces seasonal self-care with a warm-toned email that offers a 15% sitewide discount and showcases fall-favorite products.

Subject line: Fall Sale! 15% Off Sitewide! 🍂

What makes it work:

• The “Fall in Love” wordplay and seasonal copy make the promotion feel cozy.
• A clear offer upfront (15% off with code FALLINLOVE) sets expectations and drives urgency with an end date.
• The product grid showcases seasonal favorites with clean, fall-themed product images.
• The blog section adds value and encourages browsing beyond just shopping, building engagement.

3. Nikon’s minimal autumn promotion

Here’s another fall email marketing idea, perfect for high-ticket items or B2B audiences who value efficiency.

Nikon uses a no-frills design to spotlight a major discount on NIKKOR lenses, relying on simplicity and visual impact to drive conversions.

Subject line: You really Autumn check this out…

What makes it work:

• The bold headline and savings amount ($650 off) grab attention fast, ideal for value-driven shoppers.
• The fall-themed color palette (warm orange with black and yellow accents) boosts the seasonal theme without overloading the design.
• A single, vibrant CTA (“Shop Now”) keeps focus on the action.
• The large product image provides a strong visual cue for what’s on offer, making it particularly useful for photography enthusiasts who shop by model.

4. MVMT’s back-to-school email

Back-to-school isn’t just for notebooks and backpacks but also for fashion, accessories, tech, and more.

MVMT joins the trend with a stylish back-to-school campaign that offers a sitewide sale.

Subject line: 25% off sitewide during our Back to School Sale

What makes it work:

• The 25% off sitewide offer is placed above the fold to ensure the subscriber sees it immediately.
• The blueprint background and icons match the back-to-school theme.
• It highlights men’s and women’s styles separately, making the email scannable and product-focused.
• The footer builds trust by highlighting shipping, warranty, and payment perks, helping to nudge purchase decisions.

5. Endy’s Black Friday campaign

Black Friday emails usually feature bold discounts, limited-time offers, and frictionless shopping experiences to capture attention and drive conversions quickly.

Endy makes the most of the biggest shopping day of the year by combining strong visuals, a tiered incentive, and time-sensitive language.

Subject line: $1,300 IN TOTAL SAVINGS 🛍 Shop Black Friday

What makes it work:

• The massive discount and savings value ($670) are prominently displayed.
• A countdown timer and phrases like “Ends Soon” build urgency and encourage action.
• This fall email marketing campaign is structured in steps, guiding customers through the deal (choose your mattress, then claim free gifts).
• Icons at the bottom, like free shipping and risk-free trials, increase trust and ease decision-making.

Additional resources

• Black Friday Email Marketing: Strategy, Tips & Examples
• Essential Black Friday Statistics You Need To Know
• Post-Black Friday Email Campaigns: Examples & Tips [2025]
• 150+ Black Friday Email Subject Lines & Tips [2025]

6. BIKO’s Breast Cancer Awareness newsletter

Biko thoughtfully introduces its limited-edition Rose Gold collection, tied to a personal story and a longstanding partnership with Rethink Breast Cancer.

Subject line: NEW Limited Edition Rose Gold

What makes it work:

• The limited-edition product is tied to a cause, making this an emotional incentive.
• Biko shares a personal, heartfelt story that humanizes the campaign.
• The design is elegant and soft, utilizing a rose-gold-inspired palette that complements both the jewelry and the tone of the message.
• Multiple CTAs (“Shop Rose Gold”) are clear but not pushy, keeping the focus on purpose over promotion.

7. Lindt’s Thanksgiving email

Thanksgiving campaigns are the perfect opportunity to wish your audience a happy holiday season and promote fall essentials.

Lindt’s fall email marketing campaign for the holiday shares some seasonal warmth while quietly setting the stage for upcoming holiday sales.

Subject line: Happy Thanksgiving From Lindt 🤎

What makes it work:

• The greeting feels genuine and brand-aligned.
• A teaser for upcoming deals builds anticipation without revealing too much, keeping subscribers engaged.
• The product section highlights favorites like advent calendars and boxed chocolates, perfect for the holiday prep.
• Warm, inviting visuals (pies, truffles, fall colors) create a cozy vibe that fits the Thanksgiving mood perfectly.

Additional resources

• Best Thanksgiving Email Examples With Tips
• Free Thanksgiving Newsletter Templates

8. Bath & Body Works’ fall gift ideas

Bath & Body Works taps into the cozy gifting season with a warm-toned email that highlights affordable, themed products for hosts, friends, and self-care moments.

Subject line: 🍁 fall gift idea…

What makes it work:

• The headline plays on holiday hosting (“The Single Perfect Gift”), making the candle offer feel thoughtful and practical.
• The 2 for $20 offer is conveniently located near the CTA button, making it easy to spot and act on.
• Vibrant fall visuals, including candles, pumpkins, and florals, create a mood that boosts comfort and warmth.

9. Burt’s Bees Halloween discount

Burt’s Bees takes a playful approach to Halloween with a themed fall email marketing surprise discount and a curated product spotlight.

Subject line: Happy Halloween! Claim your mystery discount.

What makes it work:

• The “so mysterious” headline and mystery code (“TRICKORTREAT”) create intrigue and encourage clicks without revealing everything.
• Felt spiders, bold orange, and Halloween fonts instantly set the mood without being over-the-top.
• Featuring fall-friendly products helps maintain a cohesive theme while encouraging shoppers to engage in seasonal shopping.
• The offer feels fun and interactive, giving subscribers a reason to add to cart just to see the deal.

Additional resources

• Halloween Email Marketing: Strategies, Tips & Examples
• Halloween Email Newsletter Examples
• Free Halloween Newsletter Templates
• Halloween Email Subject Line [+Tips]

10. Notebook Therapy’s autumn restock

Notebook Therapy blends seasonal timing with a creative angle, positioning its popular Tsuki journals as the perfect autumn companion.

Subject line: guess what’s back in stock…

What makes it work:

• The “back in stock” messaging creates urgency while appealing to loyal fans who’ve been waiting for a restock.
• Email copy, such as “cosy planning sessions” and “autumn goals,” aligns journaling with the seasonal mood, making the product feel more relevant.
• The color palette and visuals support the brand’s dreamy aesthetic and fall vibes.
• The benefits of the bullet journal, such as dot grid pages, are ideal for mixed media and add value for new customers.

Fall Email Marketing Templates

With all the tips, fall newsletter ideas, and real brand examples we’ve explored, you’re more than ready to jump into your next campaign with confidence.

To help you get started, we’ve curated a collection of email newsletter templates tailored to key fall moments.

Try them for free

Fall sales pre-made design

You can easily customize the following template to showcase autumn collections, highlight holiday must-haves, or drive urgency ahead of Thanksgiving and Black Friday.

How to customize for your brand:

• Apply your brand colors with rich fall tones, such as burnt orange, deep burgundy, or warm gold.
• Make it specific to your offer, like “Grab your slice,” “Fall for this deal,” or “Don’t miss out.”
• Add urgency with a countdown timer or a clear end date, like “Ends November 20!”

Black Friday email template

A bold Black Friday design that goes beyond the usual black-heavy look while still staying true to fall-inspired colors.

Perfect for promoting discounts, holiday gifts, or limited-time offers. This layout helps you spotlight bestsellers, highlight markdowns, and drive quick clicks. It’s ideal for standing out in inboxes packed with similar campaigns. Also great for Cyber Monday or any high-impact fall promo.

How to customize for your brand:

• Swap in your seasonal bestsellers or giftable products with original and sale prices clearly shown.
• Add autumn flair through warm color accents like amber, deep red, or forest green.
• Include urgency by mentioning “Limited stock,” “Ends soon,” or adding a countdown timer.

Out-of-stock newsletter template

This design is ideal for creating urgency, building anticipation, and keeping customers informed, all while maintaining your brand’s voice.

How to customize for your brand:

• Use an image of your out-of-stock products to make the connection.
• Keep the copy light and conversational, while clearly stating that the item is currently out of stock.
• Customize your CTA and connect to a waitlist or sign up for a back-in-stock alert.
• Tie it to the season with lines like “Gone before the leaves fell,” or “Our fall favorite didn’t last long!”

Further reading: For more, take a look at our out-of-stock emails guide.

The Best Fall Newsletter Ideas Start Here

From seasonal promotions to cause-driven emails and restock alerts, the right fall newsletter can drive clicks, increase brand loyalty, and boost revenue.

Now that you’ve got the tools, ideas, and inspiration to make it happen, it’s your turn to craft newsletters that your audience will actually look forward to opening.

Sign up for a free Moosend account, jump into the editor, and start creating beautiful, high-converting campaigns today that your audience will ‘fall’ in love with.