9 Free Halloween Email Newsletter Templates For 2023

9 Free Halloween Email Newsletter Templates For 2023

Published By Marilia Dimitriou
September 12, 2023

If you’re looking for free Halloween newsletter templates for this holiday season, you’ve come to the right place!

First, creating the perfect Halloween email marketing strategy is essential to boost your seasonal sales. And with a beautiful design, converting copy, and great visuals, you can create a fantastic result to excite your customers.

So, marketers, today we’ll look at 9 Halloween newsletter designs to help you craft the perfect email marketing campaigns (and save time).

Let’s get this Halloween party started!

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Moosend’s Free Halloween Newsletter Templates

Moosend will equip you with various holiday newsletter templates as a treat to target the festive season like a pro!

More specifically, the Halloween-themed newsletter templates are spooky, fully editable, and require zero knowledge of HTML, which is more than ideal if you have no coding skills. To access them, you need to:

Now that you know how to get them, let’s see what Halloween email designs you can use for your spooktacular marketing campaigns.

1. Jack-O-Lantern Newsletter Template

free Halloween newsletter template

Catch your subscribers’ attention with an email design that promotes the Halloween theme and spooky vibe!

Why you need it:

The Jack-o-Lantern layout is perfect, popping, and so Halloween-y. You can instantly select the design from the Template Library and customize it to your needs.

On top of that, the simplicity of the newsletter design and bright colors are perfect for exciting your Halloween shoppers and leading them back to your website or seasonal landing pages!

Design tip: Since the design is simple, you can add extra elements like GIFs, social media buttons, video tutorials, or product blocks to increase engagement and conversions.

2. Wicked Witch Halloween Email Design

Wicked witch Halloween-themed template

If you want to provide your audience with all the relevant information, pick the above Halloween email layout to keep them up-to-date about your scary good deals, such as coupons, and discount codes!

Why you need it:

Compared to the previous Halloween newsletter template, you can use the Wicked Witch to give your recipients more details about your store and products or even announce something new! The vibrant color scheme follows the Halloween theme, and it’s perfect for using it as your monthly newsletter since Halloween is on the 31st!

Intrigued? You can customize this template and check Moosend’s advanced builder capabilities.

Design tip: Use your copy wisely to avoid overwhelming your recipients. Remember that promotional email marketing copy communicates the value of buying from you and solving customer pain points!

3. Ghost Theme Newsletter Layout

Ghost newsletter template for the spooky season

A simple and eye-pleasing newsletter template to get your subscribers back to your haunted house, i.e., your store or website!

Why you need it:

My personal favorite! I would use this free Halloween newsletter template without a second thought as it is simple, to the point, and will make your call-to-action button stand out without trying.

Now instead of dropping a design tip, let me show you what you can craft by customizing Moosend’s responsive newsletter designs:

Moosend customized Halloween template

email marketing halloween template

The above two are examples of what we created. By using Moosend, you can be just that kind of Halloween fancy.

To use the above templates, create your Moosend account and customize them on the spot.

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Stripo’s Free Halloween Newsletter Templates

Stripo is one of the popular email template editors you can use to grab a free design for your large or small business; free Halloween email newsletter templates included!

If you want to access Stripo’s library, just create a free account, pick your favorite design, and start customizing it!

When you’re done, just hit the “Export” button and pick what fits you best, between HTML and exporting your Halloween layout straight to Moosend – or your ESP of preference. From there, the procedure is pretty simple. Copy the API key, paste it, hit export, and you’re all set!

Got more questions? Well, the video above is here to answer them!

4. Happy Halloween Email Newsletter Layout

spooky email newsletter

A free Halloween email template to deliver a first-class haunted house experience to your subscribers’ inbox!

Why you need it:

Stripo’s layout is unique and eye-pleasing, favoring Halloween visuals to excite seasonal shoppers. The bottom half of the layout is ideal for making your email copy and CTA button stand out. All you need to do is pick a bright color, and you are ready to roll.

Design tip: Use high-quality images to give your audience the best experience. Along with your Halloween images, you can also insert product blocks to showcase your seasonal goods and increase conversions.

5. Hocus Pocus Sale Halloween Template

Do you want to mix the Halloween vibe with your existing brand color palette? You know the way now!

Why you need it:

If you love your brand colors but want to spice things up the Halloween way, you can use this template as a compass. It’s suitable for brands that prefer including cute elements rather than changing their whole email design approach to a spookier one.

This is an excellent template to convert more customers with a final-day sale, adding a sense of urgency to your copy.

Design tip: You don’t have to adopt an extreme Halloween style if it doesn’t serve your messaging. Instead, go for simpler yet creative additions your customers will love!

6. Happy Halloween Night Event Newsletter Template

spooky event email template

Want to invite your customers and shoppers to your next Halloween-themed event? Then, this template is what you’re looking for!

Why you need it:

Event invitation templates are usually more complex, including various information, such as location, pricing, and date. To make all these details equally visible, you need a template with a clear layout and different sections that pop out.

Plus, this email design has all the essential Halloween elements those marketing campaigns need to stand out, included in a fancy and clever way.

Design tip: Build a mobile-friendly email layout to ensure that user experience remains top-notch on every device, especially for longer campaigns with multiple visuals and elements.

7. Spooky Halloween HTML Email Template

halloween discount email template for ecommerce

Zombies and a witch’s house. There’s no better Halloween combo than that!

Why you need it:

This eerie Halloween newsletter design reminds us of a cool Halloween flyer! This is great because it will make your recipients think something grand is about to come. You can customize this design to power up your eCommerce email strategy and increase your Halloween sales effortlessly.

Design tip: Don’t forget to use the right fonts to make your message pop out. Also, make sure to add converting CTAs that will intrigue and convert your recipients.

8. Trick or Treat? Halloween Newsletter Template

trick or treat email template

Black and white are always an exceptional combo to create elegant email marketing campaigns for your Halloween email strategy!

Why you need it:

As I mentioned, black and white are a great combo to avoid overwhelming your audience with colors that might be too much for them. Also, you can leverage this palette to make your CTAs stand out! This way, your subscribers’ eyes will instantly catch your button!

Design tip: CTA colors matter more than you think, so when you have a layout like this, go for bold colors like red, yellow, or orange to ensure that your recipient will notice yours!

9. Happy Halloween Sale Newsletter Template

halloween sale email

Here’s your classic Happy Halloween email template with scary pumpkins and autumn vibes.

Why you need it:

Orange is for Fall and Halloween, but if you want to do it with a twist, Stripo’s editor allows you to change some editable blocks from its editor or your ESP’s. Also, you can insert links to your website and product pages by taking advantage of the section on top. Nevertheless, try not to overdo it, as it might distract your subscribers!

Design tip: Use autumn colors to reinforce the Halloween spirit and pick images that will spook your audience. Orange and yellow are some of the best options!

Tips For Better Halloween Email Campaigns

When it comes to your Halloween email campaigns, there are a few things that you need to know before you get to newsletter creation:

  • Craft spooky email subject lines: Use your best puns to create Halloween subject lines that intrigue your recipient. For scary-good results, use a free subject line tester, like Refine, and see your open rate skyrocket!
  • Add relevant images: Use visuals that reflect the Halloween theme, like pumpkins, ghosts, haunted houses, etc. Your subscribers will be waiting for them!
  • Create valuable copy: Show your audience the value of interacting with your campaigns. Don’t hesitate to create clever wordplays to make them more entertaining.
  • Pick the right colors: Halloween is a holiday related to orange, yellow, brown, and black. Use them to boost the spooky Halloween theme!
  • Add urgency: Your competitors will also target your audience, so make sure to use urgency to make your potential customers act fast.
  • Leverage automation: Schedule pre- and post-Halloween email campaigns to increase conversions.

If you need more tips and tricks, check out our simple Halloween email marketing guide for better results.

Time For Spooktacular Email Campaigns

Holiday email marketing is always a great opportunity to boost your sales and promote your business.

With the right newsletter templates, you can create sales emails that excite and convert your customers.

Now go and get your free Moosend and/or Stripo accounts, access Moosend’s editor, choose a free Halloween newsletter template, and see the magic happen right before your eyes!

Time to ride the witch’s broom to conversion land!

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