9 Best Autoresponder Software in 2024 [Free Tools]

Using autoresponder software is an absolute necessity for every business. Why? Because sending your audience the right message at the right time will help you engage them on the spot.

Fortunately, most of the tools in this list are free to use or have affordable plans, so you don’t need to compromise your business growth or wait until you start making tons of revenue.

Before we explore the best email autoresponder tools, let’s see what an autoresponder is.

Disclaimer: The information is accurate as of May 2023.

What Is an Autoresponder?

An autoresponder is an automated email or number of emails that land in your subscriber’s inbox when a trigger event occurs. The main goal is to engage with your audience as soon as they take action through a series of follow-up messages.

Autoresponders are the simplest form of email automation. They can be a welcome email, an abandoned cart reminder, or even a Thank-you email. More complex use cases of autoresponder emails can be found in digital industries or SaaS products in the form of lead-nurturing onboarding campaigns.

Autoresponder Software by Use Case

Here, you will find the tools on our list organized by use case. Take a look before we find out more about them in the table below.

1. Moosend – Best for advanced autoresponders
2. ActiveCampaign – Best for large journeys & sophisticated autoresponders
3. Constant Contact – Best autoresponder software for basic automation
4. Mailchimp – Best autoresponder solution in a marketing suite
5. AWeber – Best autoresponder software with advanced reporting & analytics
6. Brevo – Best autoresponder tool with SMS marketing capabilities
7. GetResponse – Best autoresponder service for sales teams
8. SendPulse – Best autoresponder software for multiple-channel automation
9. MailerLite – Best email autoresponder for beginners

Email Autoresponder Software: Comparison

Autoresponders are perfect for big and small businesses. So, if you are looking for a fast solution, here’s a comparison overview of the best email autoresponder tools:

A simple autoresponder is essential for bridging the gap between your subscriber’s action and your business’ reaction. More specifically, an autoresponder series will:

• help you build solid bonds with your email list
• give your email marketing a sense of continuity
• enable constant communication between you and your audience

With these in mind, let us show you the best autoresponder solutions based on affordability, features, and automation capabilities.

1. Moosend – Best for advanced autoresponders

Pricing: Paid plans start at $9/month, 30-day free trial (sign up here)

Unique feature: Easy-to-set-up automated workflows

Moosend is one of the best autoresponder tools with a minimal learning curve and advanced capabilities. The all-in-one service has an intuitive automation builder and pre-built recipes to customize or create your autoresponder sequences from scratch.

To build your workflow, you can select from a wide range of triggers and actions, use A/B split testing, and even duplicate your automation steps to save valuable time. You can also add “And/Or” logic to your automation steps and share your creations among team members.

Besides email automation, Moosend also sports a drag-and-drop email builder that makes email campaign creation effortless, even for beginners. The available email templates are also responsive, and you can infuse them with advanced elements to create your ultimate autoresponder sequence in a few minutes.

To top it off, Moosend also provides an equally easy-to-use landing page and subscription form builder to boost your lead generation. Last but not least, you get advanced real-time reporting. You can try the platform’s full functionality when you register for a free account.

Moosend Features

• Marketing automation to deliver email sequences at the right time
• Email newsletter templates to save time and effort
• List segmentation to target your subscribers with tailored content
• Landing page builder to give your lead generation a great boost
• Reporting and analytics to track important email metrics in real-time
• Signup forms to capture your leads in a breeze
• Integrations with Zapier, WordPress, Woocommerce Salesforce, and more

Pricing

Pricing starts at $9/month for 500 subscribers, giving you all the features like marketing automation, landing pages, SMTP server, and more. You can test the software and send unlimited email campaigns by registering for a free account – no credit card is required. A pay-as-you-go option is also available.

Try Moosend for free

2. ActiveCampaign – Best for large journeys & sophisticated autoresponders

Pricing: Paid plans start at $39/month, 14-day free trial

Unique feature: Automations Map

If you need an autoresponder service for both simple and more complex needs, ActiveCampaign can be a great solution for your business. Testing the platform, we found a straightforward interface that enables effortless navigation. However, complete beginners may find it “packed” with features, compared to other solutions.

To set up your automated messages, you need to access the Automations tab. You can create an autoresponder from scratch, selecting from a wide range of triggers and actions. What’s great is that the platform has some advanced triggers that you don’t find in other competing services.

If you don’t want to waste too much time, there are many automation recipes available. These enable you to set up your entire digital marketing strategy fast.

A standout feature of ActiveCampaign is the Automations Map. With it, you can see all your automations in a single view, and how they interact with each other. This feature will be immensely valuable if you plan to create more sophisticated journeys.

For similar options, take a look at these ActiveCampaign alternatives.

ActiveCampaign Features

• Advanced marketing automation
• Pre-built automation recipes for various industries and goals
• Personalization tools
• 900+ integrations with popular apps and services
• SMS marketing

Pricing

ActiveCampaign has a 14-day free trial that lets you test its functionality. Paid plans start at $39/month for 1,000 subscribers, giving you access to the platform’s essential features.

Read our ActiveCampaign Review

3. Constant Contact – Best autoresponder software for basic automation

Pricing: Paid plans start at $12/month, 14-day free trial

Unique feature: Event invitation management

Constant Contact is among the oldest autoresponder tools in the market. In our extensive Constant Contact review, we found that the tool has an easy-to-use drag-and-drop email builder to create newsletters and choose between different email types, including event registrations, A/B testing, and surveys.

Regarding email automation, the autoresponder software allows you to create welcome messages, abandoned cart emails, and reminder sequences for your eCommerce store. Its best feature, though, is its event invitation management tool that enables you to simplify the way you manage your online events. The RSVP feature will also give your webinars and online courses the boost they need and even allow you to collect responses straight from the automated email you sent.

Constant Contact’s autoresponder tool also provides personalization options to make your automated messages more effective. However, while you can add your contact information, you can’t use “if/then” logic, unlike other Constant Contact alternatives, such as Mailchimp and Moosend, with more sophisticated personalization features.

Constant Contact Features

• Powerful event invitations management features
• Basic personalization and email list segmentation
• RSVP tool to manage online events more effectively
• Automated resend to non-openers option
• Subscription form builder to boost lead generation
• Social media, WordPress, and CRM integrations

Pricing

This email marketing software doesn’t offer a free plan. However, it has a 14-day free trial you can use to test its capabilities. After the trial, paid plans start at $12/month for 500 subscribers, giving you access to the platform’s basic email marketing tools.

Read Full Constant Contact Review

4. Mailchimp – Best free autoresponder solution in a marketing suite

Pricing: Paid plans start at $20/month, limited free plan

Unique feature: Multi-step custom workflows

Mailchimp is one of the most well-known email marketing autoresponders you’ll find out there. When we tested the platform, we found a clean UI, an intuitive template editor, and a user-friendly workflow builder to create automated messages and deliver your auto-responses to subscribers’ inboxes.

While Mailchimp’s email editor and autoresponders are pretty solid, we found its email automation features difficult to handle for beginners. So if you have no prior knowledge, getting used to the tool will take some time. If you want a more simple tool, you can check our list of Mailchimp alternatives that are more user-friendly.

Moreover, the platform will give you access to subject line and content personalization, as well as email list segmentation. You can segment your audience based on different conditions, including tags and online behavior.

Lastly, Mailchimp’s autoresponder is famous for its advanced reporting and analytics capabilities. Through them, you can track all the email metrics you need to improve your email marketing campaigns and boost your conversions.

Mailchimp Features

• Multi-step custom workflows to target your audience
• Predictive insights to improve your marketing campaigns
• Email newsletter templates you can customize
• Huge knowledge base (only guides and tutorials for the free plan)
• Integrations with popular apps, including Shopify and more

Pricing

Mailchimp is among the free email marketing services you can join. However, the free plan is very limited, and you’ll need to sign up for a paid subscription. The Standard plan costs $20/month for 500 contacts and gives you access to more features and advanced automation.

Read Full Mailchimp Review

5. AWeber – Best autoresponder software with advanced reporting & analytics

Pricing: Paid plans start at $15/month, limited free plan

Unique feature: Advanced reporting tools

Aweber is another free autoresponder you can use to create an automated sequence of emails for your target audience. We found this email marketing platform fairly easy to use; however, it might be difficult for seasoned email marketers already using other autoresponders due to its different terminology for each marketing feature.

Apart from the email editor and newsletter templates, the autoresponder lets you create triggered messages after a subscriber takes specific actions like subscribing/unsubscribing from your email list. Moreover, AWeber is a great email list management tool to keep your contact lists clean and promote your email deliverability.

Regarding streamlining your marketing efforts, we found numerous integrations to do the job. The service lets you connect the software with popular platforms like Shopify, Salesforce, and more to exchange information between apps and improve your email marketing. Last but not least, AWeber has a great set of email testing tools to optimize your email marketing campaigns and lead your new subscribers a step further down your marketing funnel.

For similar software, take a look at these AWeber alternatives.

AWeber Features

• Advanced reporting tools to monitor performance
• Email list management for better email deliverability
• Easy-to-use drag-and-drop email builder
• Signup form builder to create pop-ups and more
• Dedicated customer support to help you out

Pricing

AWeber has a basic free plan for 500 subscribers and 3,000 emails/month. To unlock all the features, the email autoresponder offers a paid plan starting at $15/month.

6. Brevo – Best autoresponder tool with SMS & WhatsApp campaigns

Pricing: Paid plans start at $25/month, free plan

Unique feature: SMS marketing options

Brevo, is among the free email autoresponder tools on our list. What distinguishes the software is the combination of email and SMS marketing, allowing you to deliver transactional emails to both channels. In addition to its SMS marketing options, we found a simple and fast email editor that lets us customize the available templates and create an HTML email campaign from scratch.

Segmentation is another feature the autoresponder offers, allowing you to target your new subscribers with better content. For instance, the tool allowed us to group our audience based on demographics, online behavior, and more. Everything was simple and fast, which made the tool great for beginners.

Regarding email automation, we also took the workflow builder for a spin during our extensive Brevo review. During our tests, we discovered that you could set up triggered campaigns based on behavioral data and email engagement metrics. Lastly, Brevo can help you increase your lead gen through forms and responsive landing pages, as well as discover which features convert better through its A/B Testing tools.

And if you need to check out similar options, check out these Brevo alternatives.

Brevo Features

• SMTP server for transactional emails and SMS
• Advanced segmentation options to group subscribers
• SMS marketing personalization features
• Contact list management to keep everything organized
• Landing page builder tool to boost lead generation

Pricing

Brevo’s free plan lets you send 9,000 emails/month (300/day) to unlimited contacts, which is great if you’re starting your email marketing journey but not ideal for fast-growing eCommerce businesses. Pricing starts at $25/month, giving you more email sends and additional features.

Unlike other providers, Brevo doesn’t charge you for the number of subscribers you have but for the number of emails you send.

Read Full Brevo Review

7. GetResponse – Best autoresponder service for sales teams

Pricing: Paid plans start at $19/month, free plan

Unique feature: Spam testing tools

GetResponse is a free email autoresponder software, albeit offering very basic functionality in its free tier. After testing the tool, we found out that you can create responsive email campaigns through its drag-and-drop editor and use personalization to make your messages more relatable.

Moreover, the autoresponder’s email automation tools allowed us to create complex workflows to target our audience with the right message at the right time. For instance, we were able to build triggered campaigns based on lead scores, cart abandonment, and unsubscribes to engage with our subscribers. The only downside is that you need to get a higher-tier plan to test them.

Lastly, the autoresponder software has a detailed reporting section to help you track your email marketing campaigns and a great set of spam tools to avoid the spam folder.

To discover similar software options, check out these GetResponse alternatives.

GetResponse Features

• Advanced automated workflows
• Reporting and analytics, including geo-tracking
• Spam email tools for better email deliverability
• Powerful eCommerce segmentation features
• GDPR compliance

Pricing

GetResponse has a limited free plan that lets you set up simple email auto-replies. For full access, you need to purchase one of the available paid plans starting at $19/month.

8. SendPulse – Best for multiple channel automation

Pricing: Paid plans start at $9/month, limited free plan

Unique feature: SMS messaging options

Like Brevo, SendPulse is a free autoresponder software combining email and messenger marketing. More specifically, the autoresponder will give you various tools like SMS and web push notifications to engage with your audience in the best possible way.

Moreover, the software gave us opt-in autoresponders that allowed us to create automated email sequences to collect feedback, target cart abandoners, upsell products/services, and promote events. Segmentation is also part of SendPulse’s toolbox, letting you divide your email subscribers based on their website activity and email engagement.

If you want to boost your lead generation, the service also has a great landing page builder to create converting pages. Lastly, besides its email marketing and automation tools, SendPulse has multilingual phone and email support to help you.

For other, similar options, check out these SendPulse alternatives.

SendPulse Features

• HTML email editor
• SMS and Viber marketing options
• Advanced email list segmentation
• eCommerce platform integrations

Pricing

This autoresponder service offers a free plan for 500 subscribers but for a limited number of monthly email sends. For more features and email sends, SendPulse’s pricing starts at $9/month for up to 500 subscribers.

9. MailerLite – Best email autoresponder for beginners

Pricing: Paid plans start at $10/month, free plan

Unique feature: Email open rate by location

MailerLite is one of the simplest autoresponder software tools we reviewed, with an easy-to-use email editor and customizable templates. The software allowed us to create various email types, including classic campaigns, A/B Testing, surveys, autoresponders, and more.

Regarding email automation, MailerLite enabled us to create simple workflows based on behavioral data. During our extensive MailerLite review, we found the builder simple and the workflows straightforward. However, we believe the software is more basic than other tools on our list, which is great for beginners.

Moreover, the autoresponder will equip you with some great reporting and analytics tools. The best feature we found was that it could display email open rates by location, a valuable insight that not many marketing automation platforms have. This way, you can improve the performance of your email marketing campaigns and target your openers with more relevant content.

For other software like MailerLite, take a look at these MailerLite alternatives.

MailerLite Features

• Advanced analytics and open rate by location
• Unsubscribe page builder
• Landing page builder tool
• Powerful email tracking features

Pricing

MailerLite’s free plan allows you to send 12,000 emails/month to up to 1,000 email subscribers. Pricing starts at $10/month, giving you access to more features.

Read Full Mailerlite Review

Additional Resources to Check

• What Is Email Automation? Beginner’s Guide [Tools & Flows]
• Best email automation software

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Choose the Best Autoresponder Software for Your Needs

A smart, automated responder will help you deliver relevant messages to engage and nurture your subscribers while establishing a relationship with them.

So, choosing the right software for your business is paramount since it will help you make a difference and be smarter and more efficient than your competitors.

If you have decided to try Moosend, sign up for an account and see how our autoresponder can help you and your business achieve greatness together.

Time to step up your email marketing game, one auto-response at a time!

Frequently Asked Questions (FAQs)

Here you’ll find some of the most prominent questions we’ve been getting regarding autoresponders.

1. What is the best autoresponder service?

There are several great autoresponder services such as Constant Contact, Mailchimp, AWeber, Brevo, and Kit. However, Moosend is the best choice among them due to its advanced automation features, its ease-of-use and scalable pricing that doesn’t stop businesses from growing.

2. Why should I use an autoresponder email service?

Autoresponse emails are an integral part of your email marketing strategy because they allow you to send subscribers the right message at the right time. Whether you are a blogger or an eCommerce store owner, they can help you maintain a healthy email list (through double opt-in), welcome and onboard your subscribers, and save precious time.

3. What are common use cases for autoresponders?

Typical uses for autoresponders include sending a welcome email series to new subscribers, abandoned cart notifications, event registration confirmations, and promotional messages for new products/services. Autoresponder messages can also be used to deliver post-purchase follow-ups and automate customer service inquiries.

4. How do I set up an autoresponder?

First, you need to create an account with an autoresponder service. Then, you upload your email list, select and customize an email template, and finally set up rules and triggers that dictate when the automatic message will be delivered.

5. What are the key features to look for in autoresponder software?

Great autoresponder software should have a visual automation builder, pre-built templates for automated journeys, A/B testing, rich analytics, and integration with other popular apps. A scalable pricing model is also preferable to ensure it won’t harm your business growth.

6. How much does autoresponder software cost?

There are both free and paid autoresponder tools. Usually, the downside of free versions is that they are severely limited in terms of functionality. Some of the top affordable solutions to consider are Moosend and SendPulse, starting as low as $9/month for up to 500 contacts.