The 36 Best Marketing Tools For Small and Medium Businesses
Building a thriving business needs powerful marketing tools. It always was and always will be this way.
By marketing tools, I mean a dynamic mix of platforms and services that support your marketing strategy, from social media to email marketing, SEO, and everything else included in what we call today’s digital marketing.
Search for the category you want from the table of contents on your right or simply read the whole post because this list is full of surprises!
Email Marketing Tools For Getting Your Message Across
Are you thinking of building your business with non-professional email marketing tools, such as Gmail, Yahoo, and the like? Wrong track!
First of all, they’re not services built to send bulk emails.
Secondly, they only offer a limited number of features. Which are not enough to help you tap into the real goldmine called email marketing.
That’s why you need email marketing platforms.
And because 81% of B2B marketers say their most used form of content marketing is email newsletters.
But email marketing is a lot more than just a beautiful newsletter. You must choose a tool that offers excellent personalization, tracking, marketing automation, to name a few.
While Tea has covered this topic thoroughly a while ago, this post would be incomplete without mentioning the best email marketing tools for growing your business and boosting your leads.
Not to brag or anything, but Moosend is the perfect tool for powering up any kind of business. No matter what your needs are.
Why? Because, most importantly, you don’t need to be a designer to create a professional email marketing campaign with Moosend. The drag & drop email editor is simple to use and it comes with a great number of tools for designing your emails.
Not to mention some of the coolest elements around, such as the image picker, the product displays, or the countdown timer, which can help you boost your conversions in no time!
Last, but not least, Moosend also allows you to become the king of marketing automation with the help of easy-to-create automated personalized workflows such as welcome emails and more.
And of course, your marketing team can gain a more comprehensive understanding of your campaigns’ performance and what your audience wants thanks to our powerful tracking and reporting tools.
Regardless of your budget, Moosend is one of the most powerful digital marketing tools around.
And yes, you’ll see us up there as one of the best Mailchimp alternatives!
Pricing: Paid plans start at $8 monthly, while there’s also a free-forever plan including all core features of the platform.
2. Constant Contact
Powerful email deliverability, simple marketing automation, and great email templates, all wrapped up in a slick interface.
Constant Contact is a popular, affordable choice for anyone with a small business.
It comes with an array of tools that will help you create a successful email marketing campaign, such as comprehensive reporting, social media integrations, dozens of cool templates, and list management.
Constant Contact is easy to use, it integrates with several other services, such as Excel, Salesforce, Outlook, and list-building tools while also offers great customer support so you’re never at a loss when creating your campaigns.
Pricing: Two paid plans, starting at $20 per month. Also offers a 30-day free trial.
No need for introductions here. Widely popular, Mailchimp is one of the older email marketing software. It serves as one of the best Constant Contact alternatives and is definitely appealing for small businesses.
Because Mailchimp makes it very easy for anyone to design professional, visually appealing newsletters that convert.
A few things that made it into what it is today are the great template editor with a clean interface, the thorough reporting, its segmentation options, and its A/B testing options.
Also, what most people love about Mailchimp is its generosity. Most of its tools are available on their free plan, and you’re allowed to send up to 10.000 emails to 2.000 of your subscribers. Not a bad deal if you ask me!
Pricing: Three paid plans, starting at $9.99 per month, and a free one.
Brand Awareness Tools For Building Brand Equity
How do you stand out in a sea of noise?
You invest in brand awareness.
Think about how instead of a cola you ask for a Coke. Or how instead of a tissue you ask for a Kleenex. That’s what brand awareness is all about.
Brand awareness is how familiar customers are with your brand and how they recognize and remember you.
But how do you achieve that? No worries. Technology is by your side. Just check out these marketing tools created for building and measuring brand awareness so you know you are on the right track!
Looking to collect feedback from your current customers or explore certain aspects of your niche via responses from your target audience?
It’s a great tool for when you need feedback from a large audience, and you want it in a simple, quick, and easy way.
It’s ideal for non-tech-savvy users as it is very simple to understand how it works while it also allows you to share or embed the link directly on your site in a few steps.
It offers great templates you can use so you don’t have to create anything from scratch.
It also offers logic settings, easily viewable data, and, most importantly, suggested questions that help you minimize survey bias.
Pricing: The basic plan is free while there are also three paid plans starting at $28 per user per month.
Qualtrics is an online customer survey tool that began by supporting the research needs of academics who needed sophisticated questionnaires.
It pushes the boundaries of traditional surveys and it can help you build your brand no matter what stage you’re currently in.
Qualtrics provides one of the most direct question manipulation options since you can easily edit any question choices you’d like without having to drop into a flow-disrupting, question-editing dialog box.
The platform includes tools for managing customer, product, brand, and employee feedback and is considered one of the best out there, thanks to its ability to help brands and organizations conduct thorough surveys that follow data collection and analysis best practices.
Pricing: Not available
Rebrandly is a tool that helps marketers to improve brand visibility and link trust by shortening and branding links that are shared online.
Using branded links can increase your click-through rate by up to 39% – something worth considering for your links shared on social media.
This tool also provides a detailed analytics feature, where you are able to easily track the activity on any link and gain valuable insights such as the most popular times or days your audience interacts with your content, their language, location, or browser for example.
Pricing: They offer a free version and have a few different plans going all the way up to enterprise-level depending on your needs. Their starter plan is priced at $29.00 per month.
Lead Generation Tools For Getting Targeted Leads
Lead generation means turning your visitors to potential customers. Does this mean boosted sales? Of course, it does!
But finding and getting in touch with your target audience and ultimately converting them to loyal users is a strategy that requires some serious weapons to make things work.
Lead generation can be achieved through various channels such as email marketing, landing pages, social media and there’s a bunch of cool tools to help you get better results faster.
OptinMonster is a powerful marketing tool that allows you to engage visitors at exactly the right moment, with the help of a set of different tools, from growing your mailing list to recovering abandoned carts.
As I mentioned before, lead generation can be achieved in various ways. Subscription forms are one of them. A beautiful, eye-catching subscription form can help you capture valuable information on your target audience and at the same time increase your chances for more subscribers.
Optinmonster allows you to easily create and put beautiful forms on your website with their drag and drop builder and pop them when, where, and how you need them on your websites to capture more leads.
It’s a tool marketers love. It offers a streamlined interface, a variety of different campaign types you can create, and amazing templates to get you started whether that’s lightboxes, popups, or landing pages.
Pricing: Starts at $9 per month for a single site license with all the basic tools.
An amazing timesaver, Hunter is an outbound email marketing tool that helps you find any email address associated with a web domain you want.
Meaning that it makes your life easier when you want to reach some potential customers and don’t know their address.
What’s cool about Hunter is that it comes with an email validation tool that allows you to ensure that your reach out email is going to the right place.
Pricing: Starts at $49.00 per month while there’s also a free version allowing you to use 50 requests for free every month.
Alternatively, you can also use tools like UpLead to find suitable email addresses.
9. Lead Forensics
Wouldn’t it be great if you could take control of those leads slipping through the cracks without converting?
Lead Forensics is an amazing tool that reveals the identity of your anonymous website visitors and turns them into actionable sales-ready leads.
More specifically it uses the visitor’s IP address to tell you which companies are viewing your website, which you can then find and reach out with the right strategy.
Pricing: Tailored packages. The platform also offers a free trial.
Video Marketing Tools For Engaging Content
92% of marketers say video marketing is an important part of their marketing strategy.
Online video is among the top online marketing tools, with the power to change the future of content marketing.
So I hope that, if you’re not already taking advantage of this superweapon, you’re at least working on it.
Creating effective video content for your products or services and sharing the video on the right social channels is one of the surefire ways to drive more traffic and sales.
Videos engage even the most dormant of audiences, they magically boost sales, they build trust and they are highly likely to be shared on people’s social media. Which means even more leads!
Triggered? Here are the tools you’ll need to become the next Francis Ford Coppola of video marketing.
Looking to produce high-quality videos in a strict budget and dig into video marketing a bit more?
Biteable ticks all the boxes!
With zero design or video editing skills required you can accelerate your content production capabilities fast and easy and “make a masterpiece in minutes” as they claim.
Do you need to create a serious corporate video? Or maybe a quirky fun video for Twitter? No problem!
Offering a wide range of easy drag & drop templates that suit different sectors, Biteable is a powerful tool for all kinds of campaigns.
What’s more, with the premium version you can choose your own music, access thousands of stock footage clips, or upload your own footage.
Pricing: Biteable Premium starts at $19 per month on the annual plan.
Animated videos are highly popular thanks to their ability to simplify and explaining even the most complete topics. So if you want to create high-quality animated videos, then Vyond is probably your best bet.
With an easy-to-use drag & drop editor, you can create a professional video with multiple background settings, beautiful templates, and a number of different characters available.
You can also assign dialogues to characters automatically using the lip-syncing feature, easily add voice dialog or narration, and import audio files from your computer in a jiffy.
Pricing: Four paid plans, starting at $39 per month.
All you have to do is upload a video and the tool with automatically transcribe the audio into captions.
Headliner also allows you to upload or search for images, videos and GIF’s to be added to your video.
Pricing: Three pricing tiers available, including a Forever Free.
Fastreel is a handy online video editor. Unlike many other video creators, Fastreel focuses mostly on enhancing video clips with a bunch of tools: compress, cut, merge, add music, resize, flip, add subtitles, add filters etc.
You can use any of these tools to work with the raw footage.
With Fastreel, you can also create slideshows and movies from scratch.
Upload your images (JPEG, PNG, GIF) and videos (MP4), choose transitions and music, and add text.
Then you can export the results in MP4.
Pricing: Has a great Free Plan but Paid Plans start at 4,95$ per video.
SEO Tools For Effective Marketing
Marketing needs SEO and SEO needs marketing. So don’t you take it lightly!
SEO helps you improve your site’s ranking and visibility at search engines, and is of utmost importance for attracting customers during this digital era.
But, mastering SEO optimization can be hard for a marketer. Unless you have the right SEO tools by your side.
There are tools that help you with the technical side of SEO, tools for effective keyword research, link building, rank tracking, and many more.
Here are some of the best to get you started.
One of the most loved marketing tools, Ahrefs is an advanced SEO research and analysis tool, producing keyword, link, and ranking profiles to help you make better decisions on your content.
It’s also an amazing competitor research tool, offering the biggest backlink index than any other tool. With Ahrefs, you can spy on your competitors’ SEO strategies, their backlinks, keywords, and also other aspects.
Another reason marketers love Ahrefs is the user interface. While SEO might sound like somethings impossible for you at the moment, this SEO suite is designed to be user-friendly, something that you will find out as soon as you start playing with it.
Pricing: Three plans available, with monthly subscriptions starting at $99/month (personal) and $999/month (agency).
Powerful and easy to use, this keyword research tool will become an indispensable part of your marketing campaigns.
What KWFinder does is help you find hundreds of keywords with low SEO difficulty so you can rank higher, faster, while you can also run analysis reports on backlinks and SERP.
Whatsmore, the Rank Tracker tool helps you determine your ranking while tracking your improvement based on one key metric.
It offers amazing accuracy of the keyword difficulty and thanks to its user-friendly interface and beautiful design it’s a great choice even for beginners.
Pricing: Three plans available, starting at $29.90 per month while there’s also a 10-day free trial.
Another big player in the SEO software field, Moz is considered one of the most powerful tools to get you started on a good ranking. Especially if you’re on a strict budget since the platform’s best features are free.
For example, you can track your link profile and uncover link building opportunities, find the best keywords in your niche, or get valuable suggestions on how to optimize your pages.
What I really love about Moz though is the MozBar. MozBar is a web browser extension that allows you to see your site’s Page Authority and Domain Authority, both crucial metrics, as well as do some convenient and quick client, competitor, and link prospect websites investigating. All that without having to access your dashboard!
Pricing: Four monthly or yearly plans, starting at $per month.
Bonus SEO Tools
GrowthBar is the SEO tool 🌱 built for growth that helps you outsmart your competitors. Get access to billions of keyword suggestions, keyword difficulty scores, and related long-tail keywords. Plus, track your own website’s keyword rankings and get tips on how to improve.
GrowthBar delivers SEO insights in simple, intuitive dashboards. See any website’s organic keywords, Google Ads, backlinks, and Facebook Ads, so that you can intelligently inform your strategy.
Export any data to csv. Create content outlines for your blog or website with proper keywords, word counts, headers, images, links and more. When it comes to content, GrowthBar will save you hours of manual planning and outlining.
The 5 star rated GrowthBar Google Chrome Extension is free to use with your account. Glean SEO insights while you perform normal Google searches.
Social Media Scheduling Tools For Saving Time
A strong, consistent social media presence is vital for any business.
And, unfortunately, one channel is not enough.
Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, they all serve different online marketing purposes and they all lead to higher engagement. But only if you do social media right. Which means juggling your multiple social media pages with grace.
And we all know how tough this can be. Fine-tuning your social media strategy and managing all your social media accounts making sure everything works like a charm can be a pain, consuming your precious time on tedious tasks.
So how about some social media management tools that will solve all that plus a little more?
One of the longest-running social media tools for social media marketing, Buffer is perfect for straightforward social media scheduling.
With Buffer you can build up a selection of relevant posts you want to share on Facebook, Instagram, LinkedIn, Twitter and Pinterest, and schedule them to go out at the best time for your audience, while you can also customize your social media posts for each platform.
Buffer suggests the best times for you to post to each social media, while it also provides analytics showing how successful your posts were.
Pricing: Three paid plans, starting at $15 per month. There’s also a 14-day free trial.
An all-in-one digital marketing platform, SEMrush is also one of the best social media scheduling tools.
The SEMrush Social Media Poster lets you plan and schedule content with the interactive calendar, and post content on Facebook, Twitter, LinkedIn, Pinterest, and Instagram directly from the SEMrush user interface.
Also, you can find your best performing content to schedule again, collect content ideas with the RSS feed and do keyword research on other social media platforms and compete with other social media optimized posts and feeds.
Pricing: Thee paid plans, starting at $99.95 per month.
Hootsuite is one of the most comprehensive social media management tools out there, with ample analytics capabilities.
It makes it easy for a small business to schedule posts for multiple accounts or clients at their preferred time, both new and existing ones.
Hootsuite also allows you to monitor what people are saying about your brand and respond instantly with the help of streams for multiple networks.
Also, this social management tool comes with a weekly analytics report free for all users, with a PDF of your click summaries. From there you can see things like your most popular links, your top referrers, and more.
Pricing: Four paid plans, starting at $25 per month.
Content Creation Tools For Satisfying Your Audience
Content marketing is one of the most effective channels in digital marketing. In fact, digital marketing and content marketing go hand by hand today.
For many, it’s the first step towards a successful business and it’s a fact that a well- thought and creative content marketing strategy can make a world of difference.
Actually, 70% of marketers are actively investing in content marketing.
Content can be anything. It can be a blog post, a case study, an e-book, or any type of …content that helps you connect with your target audience.
But killer content isn’t always a walk in the park. Not without the right content creation tools by your side.
Ever wished you could streamline your content process and drive more organic traffic with the right keywords, without having to search for…the right keywords?
Sounds like magic but it’s only Clearscope.
Clearscope is a relatively new keyword research and content optimization tool that uses AI technology to uncover keyword opportunities and tell you what words you should use in your content piece.
Using it is very simple. All you have to do is type in the keyword that you want to rank for, and Clearscope runs a report based on the top 30 pages that already rank for that keyword.
You can then paste your content into Clearscope or run it straight on your document so they can grade it based on how many terms your content shares with the top 30 results and show you what else you should do in order to get the best results.
I can’t recommend this tool enough, not only for its accuracy but also because of how much time it has freed me as a content writer.
Pricing: Clearscope Pro starts at $350 per month.
21. Answer The Public
Answer the public is one of those amazing marketing tools you didn’t know you needed. Luckily, I’m here for you.
It’s actually a keyword tool but in its own way. It visualizes search questions and suggested autocomplete searches in an image called search cloud.
Providing detailed search and keyword information, it helps you get the guidance you need to create great marketing content that your audience actually cares about.
Pricing: Free limited daily searches and two paid plans starting at $99 per month.
Looking to create noteworthy infographics to elevate your content marketing strategy? Then Canva is your best choice!
A powerful and convenient free tool that lets you create beautiful infographics even with zero design skills, Canva provides a huge range of templates as well as enormous features to customize an infographic.
Its dedicated infographic maker offers hundreds of free design elements and fonts, as well as many more premium elements to take your content to the next level.
Pricing: Three plans available, including a Forever Free.
Simple, clean, and organized, BeFunky is a great tool aiming to make photo editing and graphic design accessible to everyone.
Apart from being very easy to use, it also offers hundreds of fully customizable templates, a vast library of tools, and beautiful design elements to create the most unique and professional designs.
It also provides the ability to add your own watermark on your images, which is a great feature especially when branding digital content.
Pricing: Free features and two monthly and annual plans starting at $6.99.
I might be a bit biased here because I use Grammarly like crazy, but, you know what? It’s worth it.
Grammarly is a must-have marketing tool for anyone that publishes content since it’s the best spell-checker around, making your text look perfect even if your writing isn’t.
But it’s a lot more than that. Not only does it point out spelling errors but it also identifies grammatical errors and repetitive words, suggests changes for clarity, and a lot more. Honestly, I don’t know what I would do without it!
Pricing: Free and premium accounts starting at $15.00 per month, per user.
Analytics Tools For Optimized Results
How many users visit your website monthly? How many people clicked on your last landing page? Which countries are interested the most about your service?
All this information and a lot more can be answered with the help of data. And with such great tools in the market, there is no excuse not to be tracking and analyzing your online marketing efforts.
25. Google Analytics
Google Analytics is a must-mention when it comes to analytics tools and the top choice for many marketers. It’s free, chock-full of great features and it’s Google!
Robust and sophisticated, it’s the perfect tool for tracking all kinds of useful information about your visitors, see how they’re using your site, which products they’re buying, and a lot more.
Pricing: Freemium or paid service.
If you want to know exactly how your customers are interacting with our website, then look no further. Clicktale is an amazing tool that allows you to see everything your visitors did while on your site, visualizing their interaction with your on-page content.
This way you can better understand your audience and see what works best, what parts draw attention, and what needs to be changed.
Pricing: Not provided.
A/B Testing Tools For Better Conversions
If you’re doing digital marketing and paying for various advertising and other online services to boost your conversions, then you must be wondering whether your marketing efforts are paying off or nor. And whether they meet your target audience’s needs and expectations.
We’ve all created a subscription form that our visitors didn’t fill in. Or a landing page that didn’t perform.
To convert visitors into sales it’s important to discover what your visitors prefer when visiting your website.
Instead of playing guessing games and throwing money out of the window, you could just take advantage of the magical A/B testing tools that will show you exactly what does the trick and what you should improve.
Here is some A-list digital software to help you find the best variations of your marketing efforts.
One of the most popular choices among marketers, VWO is a big player in the A/B testing software market.
With VWO you get access to a variety of tools such as the A/B test duration estimator tool which helps you see if you have enough traffic and you are able to create multiple variations of your web pages and track various conversion goals.
With its intuitive interface and great design wizard, you can get better results faster, while it also offers great integration between all the tools on the platform.
Pricing: Four plans, starting at $99. Free trial available.
A powerful digital experimentation platform, Optimizely is one of the industry’s leading CRO platforms with a comprehensive suite of CRO tools.
Optimizely Web provides the A/B testing and other features for optimizing web pages, and it’s a powerful A/B and multi-page experimentation tool that allows you to run multiple experiments on one page at the same time, as well as various variables on your web design.
The platform offers a real-time statistical review of the experiment data, while it also allows you to collect all tests in a single interface so that multiple people from your team can see what’s being tested.
Pricing: Quoted upon application.
Affiliate Marketing Tools For Boosted Sales
Affiliate marketing is becoming more and more popular every day.
But the road to building a sustainable affiliate marketing business can be a bumpy one.
Unless you join Moosend’s affiliate program. And be armed with the right tools.
Flippa is the largest market for buying and selling websites online. So if you’re looking to leapfrog the process of building a successful affiliate site from scratch, you’ve found your best partner in crime.
It serves as a bidding marketplace for websites and it allows affiliate marketers to buy sites with a strong backlink profile to kickstart SEO growth.
Pricing: Fees vary.
OSI Affiliate Software helps you not only engage with your current customers but find new members to sign up for your referral system. Our competitive pricing gets you to access a number of features. Unlike other services on the market, there are no surprise fees; there are no transaction fees for using the service.
Turn your best customers into your top promoters! It would be easy for you to recruit and empower customers, affiliates, and influencers to promote your brand. OSI has everything you need to start an affiliate program to allow your customers to promote your brand across social networks. By enabling social sharing, you can add pre-written posts with graphics for your customers to share on all the major social networks. This makes it super easy for them to promote with very little effort.
To find out who your most loyal and satisfied customers are, OSI has included a FREE bonus survey tool that will allow you to find out who will be prime for referring others. You can send out an email to all of your customers and ask them how likely they would be to refer to others. Based on their response, you can automatically sign them up for your referral program.
A great starting point for affiliate marketers, ShareASale is a popular affiliate marketing program that connects publishers to advertisers looking for help driving sales.
What’s great about this tool is that it’s got an incredible variety of merchants, covering all different fields of expertise.
In fact, ShareASale offers more than 4.800 merchant programs so it’s almost impossible not to find the one that fits your business.
Pricing: Commissions on sales.
Customer Service Tools For Happy Customers
There are always questions to be answered. Problems to be solved. New users trying to find their way around your services. And it’s your job to make their lives easier, show your expertise and turn them into loyal customers forever and ever.
After all, users today have learned to expect customer service. In fact, a staggering 84% of consumers say customer service is a key factor in deciding whether to purchase an item.
So why lose revenue when you could be winning, with a little (a lot, actually) help from the best?
Live chat is super important for businesses today because it helps solve your customers’ problems faster. Also, not only builds customers‘ confidence during their shopping experience but helps to improve your conversion rates.
Olark can help you with that.
It’s a platform that allows you to chat directly with your website visitors, and thanks to its clean, intuitive design it offers a lot more. It’s one of the best live chat tools thanks to its solid integrations as well as incredible features that will help you easily build and manage customer relationships.
Pricing: Free plan or paid plan starting at $17.00 per user per month.
A knowledge base that helps customers find answers on their own is something that almost all websites should have.
Helpjuice is an incredible knowledge base management platform that allows you to create QA that can be used by both company employees and external customers.
The platform provides full customization offering also some very easy to use design and styling tools so you can create your knowledge base per your brand’s design.
Pricing: Four pricing plans, starting at $120 for up to 4 users.
Successful marketing has its roots at listening to your customers.
Nicereply helps you track the quality of your customer service with an all-in-one customer satisfaction survey tool that allows you to turn your email communication into customer satisfaction and feedback center.
The tool is super easy to use in order to design surveys that match your branding and create personalized campaigns to get valuable feedback from your customers.
Pricing: Four different plans, starting at $39 per month.
Organization Tools For Optimized Productivity
Even a stellar marketer like you can become unorganized, which can easily lead to low productivity.
Organization is a very important part of marketing success, whether you are a solopreneur digital marketer, a freelancer, or work in a huge digital marketing agency.
Here are a few tools that will keep you productive and sane.
Once starting to use Trello there is no way back. I know because here at Moosend we are big fans!
An amazing project management tool, Trello uses a system of boards and cards that helps teammates visualize each step of a project or campaign.
This method, called kanban, resembles the good old sticky notes on a whiteboard.
It allows you to drag & drop cards onto each member’s list to give them a clear picture of their tasks while there’s also a bunch of other helpful features such as creating checklists and attaching files.
Pricing: Two paid plans starting at $9.99 and a Free Forever.
When they first told me “hey, you’re gonna need LastPass for this job” I had no idea what they were talking about. But they were right.
Keeping track of dozens of strong passwords for all the apps and platforms you use is almost impossible.
Furthermore, sometimes you want your team to have access to an account, but without knowing your password.
So do yourself a favor and bring LastPass in your life. This tool provides a cross-platform password vault so you get never get lost, as well as auto-filling capabilities, a password generator, sharing capabilities, a password strength report, and more.
Pricing: One free and two paid plans starting at $2.82 per month.
That’s all folks
Ready to conquer the marketing world with your next best weapons?
Make sure you got everything you need to create a powerful marketing mix and you’ll get better results in no time.
And please let me know if you have any favorite marketing tools worth mentioning!