How to write more personal Emails
Despite the explosion of other sectors of digital marketing (e.g. social media marketing), Email Marketing remains a tool that can be powerful and bring great results.
There are tons of reasons that prove the importance of the Email. It is affordable, easy to use, not too technical and can lead to great lead conversions, increased awareness and, the most desirable goal, increased sales.
The design and implementation of a targeted and effective email marketing campaign is not an easy case and you have to pay attention to all the details. Here in Moosend, our mission is to offer you the best email marketing experience and we decided to share with you, through a series of 4 blog posts, the main guidelines you have to follow, in order to set up a great, targeted and effective email marketing campaign.
The current post (and the first out of four) will show some tips that will help you to make your emails more personal. Email personalization is very important and leads to higher open rates and click-through-rates. So, let’s get started:
1. Offer Value
Try to send your emails only when you have to say something important or when you add value to the recipient, through the email’s content. In case they feel that you waste their time, they will not convert.
2. Use your name
Be personal. Avoid using the more corporate and impersonal style of communication. Be human because humans will receive your email, not machines.
3. Do not exaggerate
Yes, you have to be personal but not too personal. Use your recipient’s name but not too often, because it’s quite annoying. Moreover, they might feel that you try so hard to persuade them to buy your product.
4. Do not talk about your list
A person, that receives an email of yours, wants to feel unique. Not just another number of your list. So, it should be wise to try to write the way you would send emails to a friend of yours. In this way, you will manage to become more personal, again, and make them feel more comfortable.
5. Let them know what to expect
You create email campaigns for a reason. So, either you want to inform your subscribers for something (e.g. event, milestone) or you want to sell them a product, you have to be clear about it. If your reason is not clear, then they may not sign up.
6. Make them feel that you are there for them
Show them that you don’t send them an email for selling purposes. Try to engage and make them feel unique. Ask them how you can help or show that you understand their needs or problems. Make them understand that you have something more than a commercial relationship with them.
7. Give them a reward
Most of your subscribers want to know that they gain something, they benefit from reading the emails you send them. So, give them what they want. Make them feel better. For example, you could share with them a useful tip every time you send them an email.
These are the 7 tips you must follow in order to make your email campaign more personal. As we mentioned in the beginning, this post is the first step in designing a perfect email marketing campaign.
In the next blog post (vol. 2) we will show you how to get your emails opened. So, stay tuned.
Feel free to comment and share your opinion and don’t hesitate to contact us!
We will be super excited if you decide to become a part of our email marketing world!