15 Black Friday Newsletter Templates [2024]

Looking for Black Friday newsletter templates to create the perfect sales campaign and save time?

We’ve got you covered with responsive, eye-catching designs that will help you create impactful emails. These templates are crafted to increase your conversions with their optimized layouts and visuals.

Whether you’re promoting a storewide sale or exclusive discounts, these pre-made designs will showcase your Black Friday offers beautifully and efficiently.

Why You Should Use Black Friday Email Templates

If you are skeptical about pre-made designs, here are the benefits you will gain by using them:

• Time-saving: Ready-made templates help you launch your campaigns faster, freeing you from the hassle of designing from scratch during the busy holiday season.
• Optimized: They are also designed with layouts that maximize engagement and encourage clicks, helping you drive more sales.
• Mobile-responsive: Most templates are built to look great on all devices, ensuring your emails are effective across desktops, tablets, and smartphones.
• Consistent: You can easily customize them to match your brand’s colors, fonts, and logo, maintaining a consistent look while saving design time.
• Professional: Pre-designed templates ensure your emails have a polished, professional appearance, even if you don’t have a dedicated design team.

Now let’s see where to find them.

Moosend’s Black Friday Newsletter Templates

Moosend is among the best email template builders you can use to create beautiful campaigns for your brand. Not only that, but you also have an extensive template library with 110+ ready-made designs for several occasions, including Black Friday.

To get them, you need to register for a free Moosend account and then:

• Access the drag-and-drop email editor
• Click on the Template Library
• Search for the template you like
• Start customizing the layout

Now that you know how to get them, let’s take a look at some of the newsletter templates for eCommerce store owners, retailers, small businesses, etc. that are perfect for Black Friday.

1. Single layout Black Friday template

Let’s start with a classic black newsletter design.

Try this template

This Black Friday email template uses a bold red and black color scheme that perfectly draws attention to your offers. The vibrant red makes the call-to-action (CTA) buttons pop, ensuring your potential shoppers don’t miss it.

Moreover, the single-column layout keeps things simple and straight to the point, helping you cut through the noise and focus on showcasing your top deals with minimal distractions. This layout is perfect for mobile-first users as it will look great across all devices.

For better results, take advantage of urgency and personalization by adding countdown timers and customer-specific discounts. This makes your campaign feel exclusive, encouraging more engagement and faster conversions.

2. Multi-visual Black Friday layout

Showcase your entire product line effortlessly with this multi-visual block template, perfect for highlighting numerous products.

Customize it

This layout makes it easy to feature multiple products at once, giving customers a clear view of what’s on offer. It’s ideal for showcasing different categories during Black Friday.

Like the previous template, the clean black and red color scheme ensures a professional look, with the CTA standing out, drawing attention to key actions.

Want more flexibility? Easily swap the red for another bright color like yellow or orange to match your branding and still maintain a bold design.

3. Vibrant Black Friday newsletter template

If you’re tired of black layouts, this yellow design will help you create something less cliche for your audience.

Try it

This bright yellow Black Friday newsletter template is a great alternative to the typical dark color schemes seen during the holiday. The warm and cheerful tone makes your email stand out in crowded inboxes. The orange CTAs work great for the color scheme, keeping things cohesive while drawing attention to the action.

The two-column layout gives you space to showcase multiple products at once, making it ideal for highlighting various items without overwhelming the recipient.

For added customization, you can tweak the color palette to reflect your branding while keeping the design clean and product-focused.

4. Black Friday sale email template

Use this simple and responsive HTML email template to boost your Black Friday sales, the easy way.

Grab for free

The above Black Friday newsletter template is ideal for your Black Friday email marketing strategy. For a quick sales campaign, you can add your logo, special discount coupon, email copy, and call-to-action (CTA). If you want something closer to your branding, Moosend’s editor will let you add various advanced elements.

For instance, you can use countdown timers, GIFs, product blocks, and more to turn this template into the ultimate Black Friday sales email. Overall, this holiday email design has the right color palette and elements to help you craft a simple yet converting campaign in minutes. You can also use it to craft a teaser email as a part of a dedicated automation workflow.

5. Promotional newsletter template

A beautiful and responsive email template to create the perfect Black Friday or Cyber Monday email campaign promo for your business.

Get this template

You can grab this sales-oriented design to promote your Black Friday deals and special offers. From the colors to the product blocks, the layout will allow you to craft your promotional email in a matter of minutes. Through Moosend’s email newsletter editor, you can also add advanced elements to boost your click-through rate, such as countdown timers.

This way, your email will have a sense of urgency and motivate your email subscribers to shop for your deals. Lastly, the yellow call-to-action buttons are perfect for attracting attention to the desired action and boosting your holiday season sales.

6. Holiday shopping email design

Tired of black and yellow? You can use this Black Friday newsletter template to create some stylish seasonal email campaigns.

Seal the deal

The above newsletter design is quite different from the typical black and yellow layouts. You can grab it to send your email subscribers a unique campaign that favors minimalist design, big fonts, and beautiful visuals. On top of that, you can leverage the existing product blocks to promote specific items and give your audience all the information they need to convert.

This template is ideal for creating newsletters for the pre-sales holiday period and Black Friday weekend, along with your primary Black Friday day messages. Last but not least, you can keep the social buttons to cross-promote between email and social media for better reach and engagement.

7. Best Black Friday email deals

Want to show your audience all your best Black Friday deals? Here’s the template you can use to make it happen.

Customize for free

You can grab this layout to easily promote your eCommerce store products. The above-the-fold product block is excellent for increasing your click-through rate and getting subscribers to your Black Friday sale landing page. Furthermore, you can easily customize the additional content blocks to give your audience more incentives to buy, such as limited-time discount codes and free shipping.

When it comes to colors, you can keep the yellow and dark brown palette to associate your campaign with the holiday. Lastly, make sure to add your logo, visuals, and copy to show your brand identity and charm your potential customers. If you need help with your landing pages, you can check our article with all the tips and tricks to create a converting landing page for your audience.

8. Black Friday event invitation email

If you want to invite your subscribers to a seasonal event or webinar, feel free to grab this minimal yet powerful template.

Get it now

If you’re interested in running a webinar or event during Black Friday to help your customers increase their seasonal online sales, then it’s more fitting to use a relevant event newsletter template. The green CTA button attracts the reader’s attention and enables them to sign up quickly and effortlessly.

Apart from details concerning your event, such as location, agenda, and timetable, you can also add the speaker’s bio to gain more traction. Overall, creating a webinar is the perfect way for SaaS businesses to collect leads during this high season.

Stripo’s Free Black Friday Email Designs

Stripo is another cool template builder you can use to grab some beautiful holiday newsletter templates for your business. To use its Black Friday designs and send them to your email subscribers, you need to follow a few simple steps:

• Sign up for a free Stripo account.
• Integrate the tool with Moosend or your dedicated email service.
• Find the Black Friday layouts in the Prepared Templates.
• Customize your design and then export it.

Here’s how to integrate them:

Now that you can easily export and import your designs, let’s take a look at some of the beautiful layouts you can use.

9. Black Friday Sale Newsletter Template

Showcase your Black Friday sales and best sellers to boost your seasonal eCommerce sales.

This Stripo template is perfect for those who invest in their email marketing strategy during Black Friday. It stands with a dedicated product block that informs subscribers about the upcoming Black Friday sales, followed by a personalized message for each recipient.

Then, you can add the most popular products your email list will find on sale to attract their attention. Finally, readers can find important company assets on the email footer, such as social media links, contact information, and an unsubscribe button.

10. Simple Black Friday Email Layout

Need a quick design for your online store? This template is exactly what you need.

This Black Friday newsletter template is perfect for crafting a promotional email for your eCommerce business. It is easy to customize through Stripo’s email builder and then export to your email service provider. Moreover, since this is a design that focuses on a single visual, make sure to use high-quality images and clear copy to communicate the benefits of your campaign.

Furthermore, with a clear CTA button, this template can turn into a beautiful Black Friday email that will intrigue and convert your audience. Finally, your audience needs to open your email first. To boost your open rate, make sure to check some of the best Black Friday email subject lines for inspiration.

11. Product-oriented Black Friday email design

Another cool design to get your audience back to your product pages and increase your holiday sales like a pro.

The above Black Friday template will let you lead your potential shopper back to your website. You can use the first content block as a teaser for your Black Friday deals, leveraging the above-the-fold CTA for more click-throughs. Moreover, you can use the following product blocks to showcase your best deals and make sure that your audience is aware of them.

You can power up your sales by using some simple FOMO tactics like setting a time limit or using urgent language, such as “Last chance” or “X is almost out of stock.” Lastly, consider interactive elements like GIFs to make your design more unique and fun to engage with. Adding a GIF to your campaign is both easy and effective.

12. Informative Black Friday Newsletter Template

Did you know that you can promote more than your deals during Black Friday?

This design is great for showing your customers your products and discounts. The countdown timer on top will give your click-through rate a boost while the red CTA stands out on the black background. You can use every part of this Black Friday design to get your subscribers to buy.

However, you should also grab the opportunity to promote your seasonal content by linking relevant articles to inspire your shoppers. Creating sales emails is great, but giving your audience extra value is better, as it’ll help you build meaningful relationships with your customers.

BEE’s Black Friday Newsletter Templates

If you’re looking for more designs, you can grab some from BEE, another email template editor tool.

As with Stripo, you can get your newsletter templates to Moosend’s platform, simply by exporting the layout as a ZIP containing the HTML design and images. Now let’s check some of the best Black Friday email examples and templates you can use:

13. Minimalist Sales Design

As mentioned above, not all Black Friday templates need to be, well, black.

If you don’t want to craft just another dark Black Friday campaign, you can use the above design to light things up a bit. The minimalist design and white space are perfect for presenting your products in a beautiful and structured way. Moreover, you can leverage the power of color psychology to make your email more appealing and converting.

Use red, blue, pink, and everything in between to give your audience a fun Black Friday message that will charm them. You can easily customize the above design for the Black Friday day sale, the Black Friday weekend, or the Cyber Monday sale. It’s up to you.

14. Premium Black Friday Email Newsletter

Use graphic elements alluding to Black Friday to power up your email design.

This is one of BEE’s premium Black Friday newsletter templates. To get it, you can either sign up for a free trial or sign up for BEE Pro. As a premium design, you can take advantage of advanced styling and graphic elements to rock your promotional layout. Moreover, this layout has a beautiful color palette, using blue and orange to make individual elements stand out more. Take a look at the CTA buttons, for instance.

The blue background is perfect for making them stand out and inviting subscribers to click. Lastly, the single-column structure will allow you to promote individual products, creating a sales message that’s more focused.

15. Black Out Friday Newsletter Layout

Take advantage of the holiday colors to create the ultimate Black Friday email.

You can use the above template by BEE Pro to craft a stunning campaign for your audience. Take advantage of the black background to make your fonts and CTAs pop. Choose bright colors to make your design more vibrant and add high-quality visuals and graphics to make it more appealing.

Before you send your campaign, make sure to check everything using an email preview tool. This way, you’ll make sure that your email displays well on popular email clients like Gmail, Outlook, etc. Now that we saw some beautiful designs to get started, let’s see a few Black Friday email tricks to help you out.

Tips For Great Black Friday Email Marketing Campaigns

Crafting the perfect Black Friday email campaign isn’t rocket science. But if it feels that way, let’s see a few easy tips to power up your email strategy:

• Email copy: Black Friday is all about sales, but don’t forget to use language that will highlight the benefit your audience will receive and the pain points it will solve. Avoid being too salesy to convert your audience and make them loyal customers, not one-time shoppers.
• Visuals: Furnish your campaigns with beautiful graphics and high-quality visuals of your products. Be careful, though, not to add large files as this will lead to email clipping. The optimal email template size for your campaign should be between 20 and 102 KB.
• Color palette: Black, red, and yellow are some of the dominant Black Friday colors (like orange is for Halloween). You can use black for your backgrounds to make your colorful CTAs stand out.
• Urgency: Leverage countdown timers and the fear of missing out to give your campaign a sense of urgency for better sales.
• Social proof: Loyal shoppers know you but new customers might have their doubts. Offer them some peace of mind by adding testimonials and star reviews to increase your brand credibility.

Black Friday Email Marketing Resources

Below, you’ll find all of our Black Friday email guides in one place.

• Black Friday Statistics You Need To Know
• Black Friday Email Marketing: Strategy & Tips
• Black Friday Email Subject Lines & Tips
• Black Friday Email Examples + Tips

Black Friday Newsletter Templates To Save Time

Now you are ready to create your Black Friday email campaigns. While some might say that you shouldn’t use pre-made templates because they are generic, using them will save you time and effort during a very busy time of the year.

The above designs are perfect examples of layouts you can customize on the spot to fit your branding. Add your logo, images, brand colors, and unique touch, and you’ll have a converting promotional email to charm your audience.

Now, it’s time to dive into your template builder and start crafting your campaign. If you haven’t yet, consider trying Moosend by registering for an account to access powerful tools and features for creating stunning emails.

It’s time to make this Black Friday gold!