11 Cheap Email Marketing Software for 2024 [Free & Paid]

If you’re just starting out or on a tight budget, you probably need a cheap email marketing service to help you out!

Thankfully, there are tons of choices out there for all business types and industries. All you have to do is a thorough evaluation to find the top affordable email marketing solution that will help your business pivot.

Guess what – we did this process for you! We’ve gathered the top email marketing platforms for beginners or pros, enabling marketers and business owners to send beautiful campaigns to their customers without breaking the bank.

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Cheap Email Marketing Tools: Comparison

Here you can find a quick comparison table of the cheapest yet incredibly powerful email marketing services out there!

1. Moosend – Most Affordable Email Marketing Service

Top Feature: Advanced audience segmentation

Best for: eCommerce, SaaS, Agencies, Travel, Publishers

Pricing: Paid plans start at $9/month. Start a free trial today!

Moosend is an all-in-one email service provider with top marketing automation and segmentation features at a fair price. It’s one of the cheapest email solutions with great ease of use, even for beginners in marketing.

With 80+ ready-made email templates at your disposal or using our redesigned drag-and-drop editor, you can craft beautiful newsletters to attract your audience’s attention. The software also lets you build landing pages and sign-up forms in simple steps to enhance your lead generation efforts.

One of Moosend’s greatest assets is its email list segmentation capabilities enabling you to send more personalized emails to your subscribers to convert them faster. You can also set up automated workflows, autoresponders, and transactional emails through the SMTP server to deliver the right messages at the right time. And with the real-time analytics and reporting, you can monitor which emails perform best to ensure more open rates and click-throughs in the future.

Moreover, to get the best performance out of your campaigns, you get powerful A/B testing for your email subject lines and content. Last but not least, Moosend can integrate with your existing marketing stack, such as your CRM tool for maximum performance.

Moosend Features

• Drag-and-drop email builder and pre-made templates
• Landing page and subscription form builder
• List segmentation options
• Easy-to-implement marketing automation
• Real-time analytics and reporting
• eCommerce AI solutions
• A/B split testing
• Integrations with various tools, e.g., Woocommerce

Moosend Pricing

Moosend’s paid plans start at $9 per month for up to 500 subscribers (or $7 with annual billing). You get access to all the features, including unlimited emails and the SMTP server to set up transactional emails. Start your 30-day free trial today – no credit card required!

Try Moosend Free

2. HubSpot – Email Marketing Service With Free CRM

Top feature: All-in-one free CRM

Best for: eCommerce, SaaS, Small businesses

Pricing: Paid plans start at $20/month. Free plan available.

HubSpot is known for its all-in-one CRM tool, providing everything you need to run your business, from email hosting to a content management system. With a HubSpot account, you can access all their Free Tools instantly. This means you can use their online form builder, email marketing and automation tool, free website hosting, live chat, reporting dashboard, and more without paying a single cent.

These tools come with various drag-and-drop features to simplify your marketing efforts, while you can also access HubSpot’s support resources, knowledge base, and community. But the free plan has its limitations, too. For bigger limits, more automation sequences and more advanced features, you need the Marketing Hub Starter plan starting at $20/month (new pricing model).

Overall, HubSpot provides all the tools a small business needs to get started, but one downside is that the pricing model takes a steep incline the more your audience grows.

HubSpot Features

• Email automation and workflow sequences
• CRM database and contact management
• Lead generation tools
• Content management systems and website hosting
• Built-in security features

HubSpot Pricing

HubSpot’s free plan is ideal for small business owners who want all the tools to start running their business. For more features, paid plans start at $20/month for 1,000 marketing contacts, giving you form follow-up emails, email health insights, and upgraded functionality.

Go to HubSpot

3. ActiveCampaign – Best For Automated Journeys

Top Feature: Event tracking feature

Best for: eCommerce, SaaS, Agencies, Fitness

Pricing: Paid plans start at $39/month

If you’re looking for an affordable email marketing solution combined with a CRM app and sales growth features, then ActiveCampaign is suitable for you. It has all the segmentation and automation assets you need to streamline a successful email sending process.

The tool includes an email builder and dynamic content capabilities to craft personalized emails. As a marketing automation tool, it enables you to set up complex email automation criteria to send appropriate follow-up messages to your audience at perfect timing.

ActiveCampaign can also boost your lead generation efforts with signup forms and landing pages, while you can build a sales pipeline to manage opportunities. As your customers move down the funnel, you can send more appropriate messages based on the goals you’ve set. What we liked in ActiveCampaign was the event tracking feature that lets you monitor contact behavior and leverage it to optimize your strategy. The only downside is that it’s an advanced feature that requires you to be familiar with a programming language.

ActiveCampaign Features

• Triggered and bulk emails
• CRM solution
• HTML template library
• Audience segmentation and dynamic content
• Event tracking option for advanced personalization

ActiveCampaign Pricing

Paid pricing starts at $39/month for 1,000 subscribers with the Lite plan, giving you access to email marketing, online forms, and automation features. There are three more plans available (Plus, Professional, and Enterprise), but they go beyond the “affordable” scope. There is also a 14-day free trial to test out the platform before you commit.

Note: With the recent changes in ActiveCampaign’s pricing, the tool is not as affordable as it used to be. So, if you don’t need a wealth of features in your early steps, you may want to look at other ActiveCampaign alternatives.

Go to ActiveCampaign

4. Mailjet – Best for Collaboration

Top Feature: Multi-user account

Best for: SaaS, Media, Advertising

Pricing: Paid plans start at $15/month

Let’s move to Mailjet, another affordable email marketing platform with great capabilities. It has an intuitive interface that enables user collaboration to sync with your entire team.

The platform provides you with an email builder to create, test, and send responsive emails that convert. It enables you to manage your audience easily and grow your contact list fast. Plus, you’ll be able to monitor your performance through their actionable analytics.

The platform also has a function for developers introducing email API, SMTP relay server, and transactional SMS for maximum results.

Mailjet Features

• Email marketing templates and an intuitive builder
• Dynamic content feature
• Contact list management
• Role management through sub-accounts
• Advanced analytics dashboard
• SMTP Relay system

Mailjet Pricing

With Mailjet, pricing for paid plans starts at $15 for 15,000 emails per month without a daily limit. There is also a Premium and Custom plan for businesses looking for more advanced features. The  Premium plan specifically gives you A/B testing, marketing automation, dynamic content and priority support, and for all these you need to pay $25/month. The platform also offers a free plan with basic functionality for 6,000 email newsletters per month.

Go to Mailjet

5. MailerLite – Best For Selling Digital Products

Top Feature: Open rate by location

Best for: Creatives, Media, SMBs

Pricing: Paid plans start at $10/month

MailerLite is another affordable solution with a library of email templates and an intuitive editor with HTML and rich text functionality. As an email marketing service provider, it’s best known for its analytics features, including click maps and opens by location to track your campaign performance efficiently.

This platform has everything you’ll need to manage your contact lists and personalize your campaigns. You can also build mobile-friendly email marketing campaigns to please all your customers no matter their device.

Moreover, MailerLite includes a website builder for bloggers and small business owners wishing to enter the eCommerce world, with basic functionality.

MailerLite Features

• Content optimization options
• Lead generation assets (e.g. embedded forms, pop-ups)
• Targeting and automation workflows
• Segmentation and subscriber management
• Integrations with Shopify, WordPress, etc.
• Advanced analytics

MailerLite Pricing

Its paid monthly plan starts at $10 for up to 1000 subscribers. They offer various options based on the exact number of subscribers you have. There is also a free plan of 12,000 emails per month, offering basic email features.

Read our Mailerlite Review

6. Benchmark – Email Service With A Beginner-Friendly Editor

Top Feature: Contact list automation

Best for: SaaS, Agencies

Pricing: Paid plans start at $15/month

Benchmark is a user-friendly email marketing platform offering a free plan and two affordable premium plans. It has an intuitive email editor to build responsive campaigns with compelling email design. You’ll also find a landing page builder to build an effective lead generation process.

Through its marketing automation features, you can set up drip campaigns to engage your subscribers and convert them. You can also make the most of the personalization and customization options to deliver the right messages to your audience at all times.

Benchmark Features

• Email and landing page builder
• Photo editing tool
• A/B testing and tracking report
• RSS emails
• Social media-based campaigns

Benchmark Pricing

Benchmark’s premium pricing starts at $15/month for 500 contacts, giving you full access to the platform. The free plan of the tool is for 500 contacts and 3,500 emails per month, but it’s limited feature-wise.

Go to Benchmark

7. GetResponse – Affordable Tool For Email A/B Testing

Top Feature: “Perfect timing” email delivery feature

Best for: Publishers, SaaS

Pricing: Paid plans start at $19/month

GetResponse is a well-known email marketing platform with a decent deliverability score and excellent design capabilities. The tool is also useful for your sales and lead generation practices, with web push notifications, webinars, and website tracking.

As for email marketing, you can send perfect-looking broadcast emails, newsletters, and SMTP-triggered emails. Create awesome templates and landing pages through the intuitive builder – and mobile-responsive, of course.

GetResponse Features

• Autoresponders and transactional emails
• Drag-n-drop email template creator
• Custom segmentation and perfect timing tool
• Lead-nurturing CRM
• Real-time analytics

GetResponse Pricing

The software offers three premium plans starting at $19/month. The higher tier plans unlock better marketing automation functionality and eCommerce capabilities, but they come at a steep price tag. There is also a free email marketing plan for marketers looking for basic email features.

Go to GetResponse

8. Cakemail – Cheap Email Service With A Vast Library Of Templates

Top Feature: Automated list cleaning

Best for: Freelancers, SMBs

Pricing: Paid plans start at $9/month

One of the cheapest solutions for your email marketing practices is Cakemail. It lets you build beautiful responsive emails with decent features to ensure maximum email marketing benefits, from dynamic content to analytics to monitor the performance of your metrics.

When it comes to your subscriber lists, you can import the new contacts easily, get their opt-in, regulate anti-spam policies, and rely on automated list hygiene for maximum deliverability.

Cakemail Features

• Dynamic content and personalization
• Unsubscribe management and email authentication
• Branded email templates and sign-up forms
• Automation stats and analytics API
• Advanced segmentation and list management

Cakemail Pricing

There’s a free plan for up to 2K contacts and basic features. Paid plans start at $9 for up to 500 subscribers, while the Premium plan ($14/month) offers unlimited lists with priority to the customer support team, customer journeys, and A/B testing.

Go to Cakemail

9. Convertkit – Affordable Solution For Creators

Top Feature: Automated email funnels

Best for: Online Media, Freelancers, Creatives

Pricing: Paid plans start at $15/month

Convertkit is one of the top marketing platforms for creators with amazing email marketing capabilities. You can make the most of its email designer and craft beautiful landing pages and subscription forms to bring those leads home.

Through this platform, you can grasp and segment your audience for maximum results. There are multiple integrations for a spotless marketing experience, either native or via Zapier. Overall, it’s a great solution for professionals emphasizing on design.

Convertkit Features

• Custom landing pages
• Email designer and premade templates
• Subscriber graphs and stats
• Targeted content and automated email funnels
• Advanced insights on the Creator Pro plan

Convertkit Pricing

Overall, we find Convertkit to be a rather pricey platform. Still, if you have a limited audience and want to see the platform’s capabilities, you can check out the free plan. If you have a list of up to 300 subscribers and want full marketing automation and third-party integrations, you’ll need the Creator plan starting at $15. Tune in for more pricing info.

Read our Convertkit Review

10. SendGrid – Best For Great Email Deliverability

Top Feature: Email deliverability functionality

Best for: SaaS, Agencies, Startups

Pricing: Paid plans start at $15/month

If you’re looking for a user-friendly platform with a great deliverability rate, then you should explore SendGrid. Get access to delivery optimization tools to secure a flawless email marketing outreach.

SendGrid is well-known for its testing capabilities, but it’s also sufficient with other significant tools such as email building, marketing automation, and analytics. It’s also a scalable platform for businesses that grow fast and steadily.

SendGrid Features

• Responsive templates and HTML email editor
• Rendering previews and spam testing
• Deliverability insights and email validation tools
• List segmentation and targeted messages

SendGrid Pricing

With SendGrid, paid plans begin at $15/month for up to 15,000 monthly emails. However, not all features are available unless you switch to the Advanced plan, which costs $60/month. There’s also a decent free plan for a limited contact list.

Go to Sendgrid

11. SendPulse – Affordable Multi-Channel Marketing

Top Feature: Subscriber rating

Best for: Agencies, SaaS

Pricing: Paid plans start at $9/month

Lastly, we have SendPulse, another decent email platform at an affordable price. Apart from its campaign capabilities, it also provides users with SMS, chatbots, and web push notifications.

As a bulk email service, it enables you to create dazzling campaigns via the email editor, and automate messages in various forms except for email, such as SMS. Its personalization and segmentation features can make a huge impact on your marketing efforts.

SendPulse Features

• Drag-n-drop email editor
• Automation 360 feature
• Statistics and list analytics
• Transactional emails and detailed reporting
• Online course creator

SendPulse Pricing

The Standard pricing plan starts at $9 for up to 500 subscribers and continues at $12 for 1,000 contacts. For the full features or enterprise functionality, you’ll need the Pro or Enterprise plan. There’s also a free plan for limited usage (e.g., no segmentation option).

Go to SendPulse

How To Choose The Right Email Marketing Software For Your Business

As you understand, there are many options to choose from, for different needs and budgets. So how can you make the final call and be certain that you made the right purchase? Here are some steps to follow:

Define Your Goals And Budget

First off, as with every business move you make, you need to have a specific strategy in place before you get started. So what exactly would you like to achieve by encompassing email marketing in your existing processes?

For example, think about how many subscribers you have and the number and type of emails you want to deliver to them. Are they just promotional or do you want to activate transactional emails, as well? After you’ve determined your objectives and budget, check which solution suits you best based on your plans.

Finally, if you care about email design, check the email templates of each platform to see what matches your style the most.

Check Your Existing Stack

Then, it’s important to wonder how this email platform works together with the rest of your marketing tools. Most email platforms have integrations with other eCommerce and marketing tools, such as CRM, to enable users to build a seamless experience that will allow them to meet their goals.

Check which of the platforms you already use integrate with the email tools above. If they don’t offer native integrations, make sure that you’ll be able to connect them via API easily.

Sync With Your Teammates

Last but not least, it’s critical to ensure that the platform you’re about to purchase is as user-friendly as it seems. That’s why it’s important to ask for a free trial before you go to the checkout.

If more than one team member uses this tool, let them play around with it to ensure they find it easy to use. You can also opt for a platform with a collaboration feature for maximal results.

Cheap Email Marketing For Everyone!

Consensus has been made! Email marketing is a process for every business, and it’s up to you to decide how much you want to invest in it. Thankfully, there’s a solution for every business no matter how much they have to spend on it.

So fasten your seatbelts and embark on the tool of your choice to make magic happen. And if you believe that Moosend is your favorite platform, sign up today for free and explore our amazing features!

Cheap Email Marketing Tools FAQs

Before the takeoff, let’s answer a round of frequently asked questions about our topic:

1. What Is The Best Low-Cost Email Marketing Tool?

Moosend is a top-tier email marketing platform for all business types at a very affordable price. It has all the features you’ll need to streamline your email marketing game, from email building to marketing automation, for beginners and pros.

2. Is Email Marketing Low Cost?

Email marketing is considered a low-cost practice compared with other tactics, such as paid advertising. Plus, many platforms enable you to start at a low price, even for free.

3. What Is The Best Email Marketing Tool For Small Businesses?

Moosend is the perfect tool for small businesses that are beginning their email marketing journey. It’s affordable, easy to use, and has all the features a business needs to process its email activities, from segmentation to marketing automation.

4. What Are The Advantages Of Email Marketing?

Email marketing comes with various benefits. It can increase your sales and ROI, help you build brand awareness, and deliver personalized marketing messages. Additionally, it can increase your website traffic and work in synergy with additional marketing channels.

5. What Is The Average Email Marketing ROI?

The average email marketing ROI is $42 for every dollar spent. This means that it’s a profitable marketing practice and if done the right way it can help your business grow massively.