MailerLite Pricing: Is It Really An Affordable Solution? [2024]

MailerLite Pricing: Is It Really An Affordable Solution? [2024]

Published By John Desyllas
December 6, 2023

Wondering about MailerLite pricing? Do you want to learn if this email marketing software still remains an affordable solution for small businesses?

Read on to learn everything about MailerLite’s pricing model!

MailerLite Pricing: Overview

MailerLite has a pretty straightforward pricing model consisting of a Free plan and two paid options, the Growing Business plan and the Advanced plan. There is also an Enterprise plan for organizations with more than 100K subscribers.

MailerLite’s pricing is considered to be on the affordable side (starting at $10/month for 1,000 subscribers) and the tool offers plenty of powerful features and a user-friendly interface. However, the software lacks considerably in the automations department (compared to its alternatives) as well as in its reporting capabilities.

Nevertheless, the company’s pricing model is easy to understand so users can make the right decision about which plan they want. Let’s see what each plan offers below!

MailerLite Pricing: Feature Breakdown

Here’s a simplified view of the available features of each MailerLite plan.

MailerLite FeaturesFreeGrowing BusinessAdvanced
Monthly emails12,000UnlimitedUnlimited
Marketing automation✔️✔️(single trigger)✔️(multiple triggers)
Email templatesForm templates only90 pre-made designs90 pre-made designs
Automation templatesLimitedLimited✔️
Custom HTML newsletter editor✔️
MailerLite brandingNon-removableRemovableRemovable
AI writing assistant✔️
Email A/B testing✔️✔️
Forms & PopupsUnlimitedUnlimitedUnlimited
Landing pages10UnlimitedUnlimited
Customer supportFirst 30 days (email + live chat)24/7 priority email support24/7 priority email and live chat support
Sell digital products & subscriptions✔️✔️
Send paid newsletters✔️✔️
Dynamic email content✔️✔️
Auto-resend campaigns✔️✔️
RSS campaigns✔️✔️

Now let’s see how MailerLite pricing scales based on the number of contacts you have. To see how MailerLite counts contacts, you can see the FAQ at the end.

ContactsFree PlanGrowing BusinessAdvanced

MailerLite Pricing Plans: Analysis

Let’s explore each MailerLite plan in more detail:

Free Plan

MailerLite’s free plan is a generous free solution for businesses looking to start their email marketing strategy. The free version covers up to 1,000 subscribers and allows 12,000 monthly emails.

Key features of the free plan are:

  • Drag-and-drop email editor
  • Email automation builder
  • 1 website
  • 10 landing pages
  • Signup forms and pop-ups
  • 24/7 email and chat support for 30 days

Unfortunately, you’re restricted in terms of email templates and pre-made automation templates. Moreover, the MailerLite logo cannot be removed from your email campaigns.

Who is this plan best for?

MailerLite’s free plan is ideal for businesses with minimal needs in terms of automation, wanting to take advantage of the generous email sending limits. If you fit this category, the free plan will be a wonderful solution.

Growing Bussiness Plan – Starting at $10/month

The first paid plan of MailerLite is a significant upgrade to the free plan functionality. You get advanced features, the ability to sell digital products, dynamic content in your emails and finally 24/7 priority support via email. The plan starts at $10/month for up to 1,000 subscribers with unlimited emails.

Essentially, the Growing Bussiness plan includes the following key features:

  • Unlimited templates
  • Dynamic email campaigns
  • Selling digital products and subscriptions
  • Auto resend campaigns
  • Unlimited pages
  • Custom domain for landing pages
  • Unsubscribe page builder
  • 3 users

Who is this plan best for?

This is a great plan for beginners, even though it has its limitations due to the lack of specific advanced features (that competitors have). Despite that, the pricing is fair.

Advanced Plan – Starting at $21/month

The Advanced plan unlocks the platform’s most powerful features. Prices start at $21/month for up to 1,000 subscribers, and you get unlimited emails, landing pages, websites and users.

While there isn’t a massive difference between this and the previous plan, the Advanced plan includes powerful features such as:

  • Custom HTML editor
  • Promotion pop-ups
  • Multiple triggers in automations
  • Preference center
  • Facebook integration
  • 24/7 live chat support

Who is this plan best for?

This plan will be a suitable option for businesses that are serious about email marketing. If you need to craft many automation workflows, have unlimited access to newsletter templates and landing page templates, and have the power to build unlimited websites with the website builder, then this plan is for you.

Enterprise Plan – Custom pricing

The Enterprise plan is a “custom” plan that you need to discuss with MailerLite’s team. It is aimed at businesses with over 100K subscribers.

Some of the advantages of this plan include:

  • Dedicated IP address (advantageous for those sending over 50,000 emails/week)
  • Success manager
  • Deliverability consultation
  • Account audit and performance improvements

Who is this plan best for?

As the name suggests, this plan is for large enterprises with more than 100K subscribers and very specific needs.

MailerLite Pricing: Useful Information

  • By getting a yearly plan, you can save up to 15%.
  • Non-profit organizations can get a 30% discount on all MailerLite paid plans.
  • MailerLite doesn’t charge you for unsubscribed contacts.


Based on our MailerLite review, we believe that this email marketing service is an affordable option for beginners and small businesses with specific needs. The user-friendly drag-and-drop editor and the plethora of features can satisfy the needs of most businesses.

However, if you own an eCommerce business, the lack of advanced automations and reporting, may not create an ideal scenario for you.

The email marketing tool has an extensive knowledge base and the learning curve is not steep, so it can be a powerful companion to grow your business. And as with every tool, it might also be wise to check out these affordable MailerLite alternatives before you make your final decision.


Here are some of the most frequently asked questions about MailerLite pricing.

1. Is MailerLite free forever?

Yes, MailerLite has a free forever plan allowing up to 1,000 subscribers and 12,000 monthly email sends. Despite these generous limits, you don’t get advanced features but rather the essentials to conduct basic email marketing.

2. Why MailerLite is better than Mailchimp?

For some users, MailerLite is better than Mailchimp because it’s considerably easier to manage your email lists. Mailchimp lists are siloed and they can’t be managed collectively. On the contrary, MailerLite makes it easier to create segments and tag your subscribers.

3. Is MailerLite free or premium?

MailerLite has both a free and paid version of the platform. The Free plan offers 12,000 monthly emails for up to 1,000 subscribers but with limited features, while the paid plans unlock unlimited emails per month and more advanced features.

4. How many subscribers can you have on MailerLite free?

The free plan of MailerLite lets you have up to 1,000 unique subscribers and send up to 12,000 emails per month without committing to the tool. This makes the free version of the tool ideal for new users wanting to start their email marketing efforts.

5. What counts as a subscriber in MailerLite?

MailerLite only counts active contacts towards billing. You are not charged for unsubscribed or bounced email addresses. Only email addresses you have actively contacted will be counted for your monthly payment. These are what MailerLite calls “unique subscribers used. “

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