Halloween Website Ideas To Increase your Conversions In 2023

Halloween website ideas

Halloween Website Ideas To Increase your Conversions In 2023

Are your Halloween website ideas outdated? We got your (hunch)back! In this guide, we’ll dive into Halloween-specific tips for your customer communications, enriched with website design inspiration and real-life examples!

According to recent stats by National Retail Federation, 58% of Americans planned to celebrate Halloween, and the estimated spending per person was $92.12. There is no doubt that this holiday remains highly relevant, with people looking forward to wearing spooktacular Halloween costumes and buying some candy for those who dare to ask – Trick or Treat?

So if you have an eCommerce store, introduce a Halloween theme to your web design to attract your customers with the scariest online experiences. Plus, we’ll share some best practices to help you seamlessly integrate Halloween design and marketing ideas across channels, including your email marketing campaigns and social media.

Let’s get this Halloween party started!

Let’s start with the trademark of your brand – your logo! First, dare to give it a more spooky twist by including spider webs, witch hats, or a creepy pumpkin – whatever suits your style. Look at this example by Lays. Smart, right?

halloween vampire ideas

You can also use a spooky font for your logo and taglines inside your website to give it a more Halloweeny look.

spooky font

(Source: dafont.com)

2. Mix Halloween Colors & Assets With Your Brand ID

‘Tis the time to pick out the perfect shade of orange and mix in black and grey elements across your Halloween communications. While this color combo is a semantic representation of this holiday season, don’t let that get into your brand color palette.

For example, check out how Instructables pulled it off on their homepage:

Halloween website by Instructables

3. Woo Them With Your Website

Your website interface is one of the most characteristic brand assets you have – which is why now and then, it could use some undusting.

Or maybe dusting? Leave a spider web at the corners or have a spider peeking out! Maybe both. For a maximal look, you could try animated webs, spiders, roaming ghosts, AND zombie hands, all in one.

best Halloween website ideas

Fancy this idea? You can bring it over to your site here! Make sure you check out the animated preview!

4. Pick A Boo-tiful Website Background

What about the background? It takes a few seconds to stir things up! On WordPress, go to your dashboard, Appearance > Themes, and choose or upload your seasonal background. As for the matching colors, most WordPress themes allow for color palette updates (click Appearance > Customize).

Halloween website background idea

How about this one?

Are you using a different CMS platform? Don’t sweat it – google background images adding the Halloween keywords and your blog host.

5. Start Dedicated Halloween Promotions

To create the best Halloween experience for your customers, announce a special holiday offer to attract them more. This is even more special for eCommerce small businesses that sell relevant products such as Halloween decorations or spooky Halloween gifts.

Once you decide the type of incentive you want to give buyers, you can send a Halloween email campaign to drive traffic to your website. Remember to add a wicked subject line so that open and conversion rates hit the roof.

6. Create Catchy Calls-To-Action

Imagine you initiated your Halloween sales with a temporary incentive during the celebrations. This is an excellent move for retailers to boost ROI this holiday season and bring more customers to your “haunted house” – aka your online store.

To motivate buyers to make the next move, you should create a Call-to-Action button that will draw their attention. Here’s an excellent example demonstrating the Halloween spirit:

Halloween CTA


7. Place Horrific Exit-Intent Popups

You should also consider giving your exit-intent popup boxes a nice creepy touch. This is an excellent and discreet idea for your Halloween website that will make a big difference for your visitors.

Horrific exit-intent popup for Halloween website

And, of course, it can massively impact your business, as well, if you offer customers an incentive that counts! They’ll stay longer on your website, and this extensive interaction can turn into a blessing for your brand – even through these dark times!

8. Build Consistent Sign-Up Forms

So once you’ve designed your CTAs, make sure to give a similar look to your online subscription form, as well. Consistency matters in branding; otherwise, this may confuse readers and cause unexpected bounces for minor reasons.

Plus, this way, you’ll extend the fun. So don’t hesitate to add pumpkin carvings and witches on your sign-up forms to get those conversions going!

9. Insert Tricky Social Media Icons

If you’ve placed social media buttons on your website, you can also vamp-ire them up. Turn them into scary icons and let them flow with the rest of your website design.

Tricky social Media icons

Trust us, and they won’t scare your users away! Instead, they can even pivot your social media traffic and let you start nurturing your audience via an omnichannel marketing experience.

10. Create Dedicated Halloween Content

Content is the King of the Wizardry World! So if you want to master this Halloween season, create spooky-looking content and share it with your subscribers and website visitors.

For instance, you can create an animated GIF of Jack O’ Lantern, a tutorial on creating DIY Halloween decorations, or an infographic with costume ideas. So it’s time to get creative with your graphic design and content marketing game to win them all!

More Halloween Marketing Ideas To Increase Your Traffic

How can you ensure that your beloathed customers (oops, sorry, we meant beloved!) will pay a visit to your website to admire your Halloween style? Here are some valuable tactics to follow apart from the amazing Halloween website ideas above:

Email Marketing

Email marketing is one of the most secure marketing tools, which can massively boost your ROI. According to recent stats, you’ll receive $42 in return for every dollar spent on email marketing. So why leave this opportunity unseized?

Of course, this email should feel Halloween-related from the subject line. After that, the email design should steal the show, accompanied by a CTA that readers will find hard not to click. Look at this clever example by Allset:

Subject Line: 🎃 Scary big deal (use at your own risk)

Halloween email by Allset

Ready to build your Halloween campaign? Pick a ready-made Halloween template by Moosend and design a malicious email in no time!

Spook it out!

Social Media Marketing

Social media marketing is also important if you want to bring new traffic to your website. Share all the dedicated content you’ve created for Halloween to delight and attract more customers.

You can also create a Halloween hashtag and prompt readers to share some user-generated content. This way, you’ll boost word-of-mouth marketing and extend your reach. Look at this hashtag created by Lush cosmetics:

Halloween social media post by Lush

Here are a few more generic suggestions:




Search Engine Optimization

Last but not least, if you wish to increase your organic traffic, make sure to update your site content with the right keywords and enhance your SEO game. Insert them into the new content you create or your existing copy where you see fit.

It’s best to finish this procedure well in advance so that there’s more time to get higher rankings and gain important visibility before Halloween arrives.

Halloween Website Ideas – Scare Them All!

So, if you want to make the most of this holiday season and benefit your brand, start by refreshing your website. Follow the Halloween website ideas above and have fun with this spooktacular process!

Plus, if you want to send Halloween email campaigns to boost conversions, with Moosend, this process will be a piece of cake! Sign up for an account today, and you’ll thank us later!

Happy Halloween, World!