Monthly Email Planner: December Edition [2024]

When you think of December, Christmas is probably the first thing that comes to mind. But if you’re only focusing on this specific holiday, you could be leaving many opportunities on the table.

December is full of ways to reach your customers. Whether it’s last-minute holiday shopping, Hanukkah, Kwanzaa, or even fun days like National Cookie Day, you’ve got plenty of reasons to connect with your audience. And for small businesses, this is a chance to offer something special and stay top of mind during the year’s busiest shopping season.

Our December email marketing planner will walk you through creating standout campaigns for all the key dates. We’ll also share some Christmas email ideas and ready-to-use newsletter templates to ensure your email marketing is on point and less time-consuming.

December Email Planner Overview: What to Send

From major and less-known holidays to national and international observances, here are the key dates you can target in December:

• Human Rights Month: Throughout December
• National Cookie Day: December 4
• National App Day: December 11
• National Free Shipping Day: December 14
• National Ugly Sweater Day: Third Friday in December
• Christmas Day: December 25
• Hanukkah: December 25 – January 2
• Boxing Day: December 26
• Kwanzaa: December 26 – January 1
• New Year’s Eve: December 31

Now, let’s see how to plan email marketing campaigns for each one of them.

1. Human Rights Month

December marks Human Rights Month, an important time to raise awareness about human rights issues and support global causes.

Alongside this month-long observance, we celebrate Human Rights Day on December 10 and International Human Solidarity Day on December 20.

The following tips can be used to craft campaigns for all three, as they share the theme of promoting equality, justice, and solidarity.

Email campaign: Create educational and awareness-driven messages highlighting human rights issues relevant to your audience. This can include sharing stories of empowerment, promoting charitable partnerships, or offering customers the chance to donate to relevant causes with each purchase.

When to send: You can send your first campaign at the start of December to kick off Human Rights Month and follow up with more focused emails around December 10 (Human Rights Day) and December 20 (International Human Solidarity Day).

Subject lines: Motivating language that resonates with your audience’s values will be ideal.

• Join Us in Celebrating Human Rights All Month Long 🌍
• Together for Human Rights: Take Action Today!
• Stand in Solidarity with Us This December 🤝

Email copy: Briefly explain the significance of Human Rights Month and related holidays to engage those who may be unfamiliar. For those already involved, focus on actions they can take—whether through donations, volunteering, or supporting brands with a purpose.

Visuals: For a global, inclusive feel, use newsletter visuals that evoke emotions and neutral colors like white, blue, and earth tones.

CTAs: Encourage your audience to take action with clear, inspiring CTAs, like “Support Human Rights Today” or “Make a Difference This Month.”

Template: Awareness campaign

This email template is a great fit for Human Rights Month because of its clean layout, which can be adapted to promote awareness and action.

To customize it, replace the mindfulness quote with an inspiring message on human rights. Also, switch the blog sections to focus on impactful stories, resources, or organizations that champion human rights.

Add visuals that reflect diversity and inclusivity and encourage your audience to act with clear CTAs like “Learn More” or “Support Human Rights Today.”

You can try this template by signing up for a free Moosend account and heading to the template library. Then, you can use the drag-and-drop builder to turn it into a converting December email marketing campaign.

Try Moosend

2. National Cookie Day

Who doesn’t love cookies? National Cookie Day on December 4 is the perfect opportunity to bring fun and flavor to your email campaigns.

Whether you’re a bakery, a retail brand, or even an eCommerce business, this day gives you a sweet way to connect with your customers.

Email campaign: Run a campaign centered around cookies—whether it’s offering special discounts on cookie-related products, sharing recipes, or collaborating with a local bakery. You can even use the day as a fun reason to offer free cookies with purchases or run a cookie-themed giveaway.

When to send: Start promoting your campaign a week before December 4 to build hype. Don’t forget to send a reminder the day before and a new campaign on National Cookie Day to celebrate with your audience.

Subject lines: Fun and engaging language will help you share the excitement. Plus, cookie emojis will attract attention to your message.

• 🍪 Get a Sweet Deal on National Cookie Day!
• Celebrate Cookie Day with Us & Save!
• Treat Yourself This National Cookie Day—Exclusive Offers Inside!

Email copy: Keep it light and playful, embracing the joy of the occasion. Highlight cookie-themed promotions, freebies, or fun content to engage your customers.

Visuals: Use “delicious” images to make your audience crave cookies—think bright, colorful pictures of delicious cookies paired with fun designs and colors like pastels or warm browns.

CTAs: Employ action verbs and urgent words to drive more conversions. For instance, “Shop Cookie Day Deal Now!” or “Limited time offer for you.”

Example: Partake Foods

This example from Partake is perfect for National Cookie Day with its bright, fun visuals that instantly grab attention.

The playful, light-hearted copy celebrates indulgence, making the message feel inviting. Plus, including gift cards offers an extra incentive to share the love for cookies with friends and family.

Subject line: Happy National 🍪 Cookie Day

Further reading: Explore our email copywriting guide for more actionable email body copy, subject line, and CTA tips.

3. National App Day

Mobile apps are a big part of our lives, and National App Day on December 11 celebrates how they make things easier, more productive, and fun.

Whether you’re promoting your own app or simply encouraging customers to explore useful apps, this day will give you another reason to boost downloads and app purchases and enhance brand awareness.

Email campaign: Promote your app with special offers or discounts for users who download and engage with it. Alternatively, curate a list of useful or fun apps that align with your brand, offering your audience helpful suggestions they’ll appreciate.

When to send: Send an email on the actual day to promote your app or the apps you recommend.

Subject lines: Prompt action by using words like “Unlock perks,” “Got our app?” and “X% off for app users.”

• Unlock Exclusive Perks on National App Day 📱
• Got Our App? Get Special Offers on App Day!
• X% OFF for all our app users. Only for National App Day!

Email copy: Highlight the benefits of downloading your app, like exclusive access to promotions, special features, or personalized content. If you’re curating apps, briefly explain their value and how you use them daily.

Visuals: App icons, screenshots of your app’s interface, or images of mobile phones and app-related graphics will do the trick. Also, keep the design modern and clean to match the tech-focused theme.

CTAs: Use strong CTAs like “Download now,” “Explore app-only deals,” or “Discover our favorite apps” to encourage downloads or engagement with the app.

Example: Instacart

This December email marketing example from Instacart works well because it’s clear, simple, and highly focused on encouraging users to download their app.

The interface’s visuals make it easy to understand what customers can expect, and the $20 discount offer is a great incentive.

Lastly, the step-by-step instructions make it easy for new and unfamiliar users to download the app, place orders, and track everything, ensuring the process is simple and smooth.

Subject line: Have you downloaded the Instacart app yet?

Further reading: Grocery stores like Instacart can fully utilize email marketing to drive customer engagement and boost sales. Explore our grocery store email marketing guide for expert tips and strategies.

4. National Free-Shipping Day

With 62% of shoppers saying they won’t purchase without free shipping, offering this incentive can make all the difference during the busy holiday season.

On December 14, you can use National Free-Shipping Day to turn this into an event your customers will love.

By eliminating shipping costs, you’re removing one of the biggest barriers to purchase, ensuring you capture sales from those on the fence.

Email campaign: Create a campaign promoting free shipping for all orders or on specific product categories. Emphasize the limited-time nature of the offer to create urgency and excitement, turning Free-Shipping Day into an event customers won’t want to miss.

When to send: Send your first email 3-5 days before December 14 to let potential shoppers save the date, followed by a reminder the day before the event.

Subject lines: To increase open rates and conversions, you can use a sense of urgency and state the value of shopping on that specific day.

• Shop Now, Ship for Free—Today Only!
• Free Shipping on Everything 🚚—Don’t Miss Out!
• No Fees Today! Shop Free Shipping Day

Email copy: Keep the message simple and focused. Highlight the free shipping offer front and center and explain how easy it is to take advantage of this deal. If the incentive is for specific items, let them know immediately to avoid confusion.

Visuals: To draw attention to the promotion, use clean, minimalistic designs with icons of delivery trucks or shipping boxes. Add countdown timers or bold headlines to enhance time sensitivity.

CTAs: Simple buttons with actionable copy, such as “Unlock Free Shipping” or “Get Free Shipping Today Only,” are perfect for generating clicks.

Example: Fashion Nova

In this December email marketing campaign, Fashion Nova effectively uses urgency with a countdown timer, bold messaging for “Free 1-Day Shipping,” and clear CTAs to encourage quick action.

The clean visuals, combinaed with app and text alert prompts, make it easy for customers to take advantage of the offer and stay connected.

Subject line: ✈️FREE 1-Day Shipping Till 12 PM ✈️

5. National Ugly Sweater Day

For your subscribers, National Ugly Sweater Day is all about fun. For you, it’s a great chance to showcase your brand’s playful side, especially if you sell holiday apparel or novelty items.

Even if you’re in a different niche, you can highlight your company culture with a behind-the-scenes campaign featuring your employees in their best (or worst!) sweaters.

Lastly, you could also host a giveaway for subscribers to win a quirky sweater—just be sure to plan it in advance.

This year, it is celebrated on December 20; in 2025, it will be on December 19.

Email campaign: Create promotional campaigns for your subscribers. To encourage engagement, you can also host a “best ugly sweater” contest among them.

When to send: Start promoting 1-2 weeks before the occasion and send a reminder email on the national day.

Subject lines: You can go wild with your subject lines. Also, use emojis to make them stand out.

• Get Festive! Ugly Sweaters on Sale Today 🎄
• Peek Behind the Scenes—Our Team’s Ugly Sweater Picks! 🎁
• Win the Ugliest Sweater Ever! Enter Our Ugly Sweater Giveaway 🎉

Email copy: Keep the tone fun and festive. Highlight the silly, cheerful nature of the day and offer incentives to shop or engage with your brand.

Visuals: Use bright, festive colors like red, green, and gold, along with fun images of ugly sweaters, holiday decor, and smiling employees. Behind-the-scenes shots of your team can add a personal touch.

CTAs: Depending on your goals, use actionable copy like “Shop Ugly Sweaters,” “Enter Our Ugly Sweater Contest,” or “Celebrate with Us!”

Example: Target

Target’s December email marketing campaign promotes ugly sweaters and showcases a variety of other holiday items.

Bundling the promotion with additional deals, such as books and top gifts under $15, adds customer value while encouraging cross-category shopping.

Moreover, the visuals are bright and clear, and the layout makes it easy for shoppers to quickly find and act on the deals they’re interested in.

Subject line: Three days only: 30% off festive holiday sweaters.

6. Christmas

Christmas is one of the most widely celebrated holidays. It brings together joy, family, and gift-giving. It also offers businesses a valuable opportunity to meet customer needs and enhance relationships.

Whether offering last-minute deals or sharing heartfelt greetings, Christmas is your time to shine.

Moreover, to create a more inclusive experience, consider letting subscribers opt out of specific holiday emails.

Since not everyone celebrates Christmas or other holidays, an email preference center will let them choose which messages they’d like to receive. This thoughtful approach respects all preferences and helps ensure your content is meaningful to each subscriber.

Let’s see how you can set up promotional emails and holiday greetings.

Christmas promotions

Capitalize on the festive spirit by offering flash sales with exclusive, limited-time discounts. Creating a sense of urgency will encourage customers to act quickly, whether a sitewide promotion or deals on specific holiday items.

Additionally, you can promote bundle deals that combine leftover holiday products or feature ‘buy one, get one’ offers. This can help increase average order value while clearing out seasonal stock.

When to send: Start your promotions as early as possible in December to ensure orders arrive before Christmas. Aim to send the first round of emails in early to mid-December, followed by reminders and last-chance notices as shipping deadlines approach.

Subject lines: Use holiday-themed emojis, like 🎄, 🎁, and 🎅, to grab attention in crowded inboxes. Keep the language simple and direct to emphasize the urgency and exclusivity of your Christmas sales.

• ⛄️ Get 20% OFF EVERYTHING! (elago)
• Last Day for Christmas Shipping! 🎁🙀 (Meowingtons)
• 10% off Your Order, Today Only | Delivery by Christmas (Gibsons Steak Shop)

Visuals: Use festive, cheerful visuals like Christmas trees, snowflakes, and holiday colors to keep the theme consistent with the holiday spirit.

CTAs: Make your CTAs clear and action-oriented, with words and phrases like “Now” or “Before They’re Gone.”

Example: Solo Stove

Here’s a Christmas email marketing campaign from Solo Stove. It uses a countdown timer to create urgency and encourage shoppers to make their purchases in time for Christmas delivery.

The second half also highlights special deals that end soon, with clear visuals and a bold CTA.

Subject line: Last Chance To Get It By Christmas

Further reading: For more, check out these Christmas email marketing examples.

Christmas wishes

Christmas is not just about promotions; it’s also a time to personally connect with your customers.

Sending warm wishes or a heartfelt message of appreciation can strengthen your relationship and remind customers of your brand’s thoughtful side.

When to send: Send your Christmas wishes early in the morning on December 25 to bring a smile to your customers’ faces as they start their holiday celebrations. You can also offer them a free gift as a thank you for their loyalty.

Subject lines:

• Harry Christmas (Harry Potter Fan Club)
• Merry Christmas!!🎄 (Silk & Willow)
• Merry Christmas! Here is a gift from RECOIL ❤️ (Recoil)

Visuals: Use holiday scenes, family gatherings, or warm lights. Keep the design simple and heartfelt, allowing your message to shine through.

CTAs: If you want to include a small gift or discount, use friendly CTAs like “Enjoy Your Holiday Gift” or “Unwrap a Special Surprise.”

Example: Scout & Co

Scout & Co’s personal message and festive visuals create a heartfelt connection with customers.

The friendly tone and simple design make this December email marketing campaign feel genuine and aligned with the holiday spirit.

Subject line: Merry Christmas!

Christmas Email Marketing Resources

Below are our comprehensive Christmas email guides and Xmas ideas for your business.

• Free Christmas Email Templates
• 20+ Christmas Email Marketing Examples
• Christmas Email Subject Lines To Use
• Christmas Marketing Ideas To Boost Sales

7. Hanukkah

Hanukkah, the Jewish Festival of Lights, is an eight-day celebration starting on December 25.

This holiday will allow you to engage your audience with thoughtful, festive promotions or simply acknowledge this important celebration.

Email campaign: Highlight products or promotions that align with Hanukkah themes. Offer exclusive products or discounts on items that could be great gifts for this festival. If your business doesn’t sell products directly related to Hanukkah, simply acknowledging the holiday and sending warm wishes can help you connect with a broader audience.

When to send: Start sending Hanukkah-related promotions and greetings a few days before the festival begins. Follow up with emails throughout the eight days of Hanukkah to keep engagement consistent.

Subject lines:

• Celebrate the Festival of Lights with Special Hanukkah Offers 🕎
• Happy Hanukkah! Enjoy Our Exclusive Festival Deals!
• Light Up Your Hanukkah with These Special Gifts!

Email copy: Keep your Hanukkah email copy focused on tradition and family, offering relevant gift ideas and warm greetings.

Visuals: Incorporate traditional Hanukkah colors like blue, white, and gold, and use symbols like menorahs, dreidels, or candles to align with the holiday’s theme.

CTAs:

• Explore Hanukkah Gifts
• Celebrate with Our Hanukkah Deals
• Light Up Your Festival with Special Offers

Example: AfterShokz

This is a great example of meaningfully celebrating Hanukkah. Like AfterShokz, you can share celebration tips and provide unique incentives to engage your audience.

Subject line: Happy Hanukkah To All Who Celebrate! 🕎

Source

8. Boxing Day

Traditionally celebrated the day after Christmas in the U.K., Boxing Day has become a global shopping event.

It’s now recognized for huge post-holiday sales, giving customers the perfect chance to snag last-minute deals or treat themselves after making gifts for everyone else.

Email campaign: Boxing Day is about making the most of what’s left after Christmas—think major discounts, clearance items, or exclusive offers on new products. Highlight big sales and limited-time deals to keep the post-holiday shopping excitement alive.

When to send: To maximize engagement, send emails on December 25 or early in the morning on Boxing Day, emphasizing that these deals are only available for a short time.

Subject lines: Highlight the post-holiday savings and urgency to grab attention and encourage clicks.

• BOXING DAY💥 $800+ in combined savings (Endy)
• Don’t Miss Out: Boxing Day Deals Up to 50% Off Await! (Terre Bleu)
• Boxing Day Sale! 🥊 (The Washi Tape Shop)

Find more examples in our Boxing Day email subject lines post.

Email copy: Keep the copy light and fun, focusing on the excitement of snagging great deals after Christmas. Also, make it clear that your customers are getting something special to close out the holiday season.

Visuals: To transition from Christmas, use festive but slightly toned-down visuals. Consider bright, eye-catching colors like red and white, with images of shopping bags, sale tags, or wrapped boxes.

CTA: Make sure your CTA emphasizes the urgency of the sale with phrases like “Limited-time offers!” or “Today only!”

Example: HEM

HEM’s Boxing Day email marketing campaign effectively highlights free shipping as the key offer, with a clear and concise copy.

This December email marketing campaign’s minimalistic design and bold CTA make it easy for customers to take advantage of the extended post-holiday promotion.

Subject line: Boxing Day deal: Free Shipping

9. Kwanzaa

Kwanzaa, celebrated from December 26 to January 1, highlights African heritage, unity, and culture.

This lesser-known holiday offers a chance to stand out by being inclusive and recognizing an occasion that many businesses may overlook.

Email campaign: Create a message highlighting the principles of Kwanzaa—unity, self-determination, and community. You can promote products that resonate with the holiday’s themes or simply celebrate the occasion with a special message.

When to send: Start your Kwanzaa-focused promotions in mid-December to ensure the holiday is included in your broader holiday campaigns. Follow up with dedicated emails starting on December 26, when Kwanzaa begins.

Subject lines:

• Celebrate Kwanzaa with Us—A Time for Unity and Joy
• Join Us in Honoring Kwanzaa This Holiday Season
• Special Kwanzaa Section: Shop Inclusive Holiday Deals

Email copy: Briefly explain the meaning and importance of Kwanzaa, especially to customers who may not be familiar with it. Highlight your inclusive offers or promotions that align with the holiday’s values.

Visuals: To honor the holiday, use the traditional Kwanzaa colors—black, red, and green—and incorporate symbols like the kinara (candle holder). Keep the design festive but respectful of the holiday’s significance.

CTAs: Here are some great examples you can use: “Explore our Kwanzaa collection,” “Celebrate unity with our Kwanzaa deals,” and “Join us in honoring Kwanzaa.”

Example: The Bump

The Bump included Kwanzaa in its holiday shopping guide by featuring a dedicated section for Kwanzaa gifts, even though the campaign does not focus on it.

This subtle acknowledgment allows them to be inclusive without running a fully separate campaign.

Tip: Not sure how to approach Kwanzaa design-wise? Use premade December email marketing templates and our tips to easily create a dedicated holiday campaign.

Subject line: Shop Our Top Holiday Gifts For The Family

10. New Year’s Eve

New Year’s Eve is about celebrating fresh starts and closing the year with a bang. That’s why it can’t be absent from your December email marketing planner.

For your business, you can wrap up year-end sales, offer exclusive New Year’s bundles, or preview exciting new launches for the upcoming year.

All you need is a festive New Year email template and a few handy tips, and you’ll be ready to party.

Email campaign: Build excitement by offering outfit ideas for New Year’s Eve parties or showcasing must-have products to help customers prepare for the big night. Alongside these promotions, send warm New Year’s wishes to make your audience feel appreciated as they enter the new year.

When to send: Send your first emails in the final days of December and ramp up your messaging on New Year’s Eve to capture the last-minute shopping rush.

Subject lines: Use countdown language in your New Year’s Eve subject lines to evoke urgency and excitement. Also, incorporate festive emojis to stand out in inboxes.

• Three, Two, One New Year’s Eve outfit ideas.
• New Year’s Eve Night Sale! 20% Off Sitewide (NYX)
• Last Minute Gifts & New Year’s Eve 🍾 (Gibsons Steak Shop)

Email copy: Keep the tone upbeat and celebratory. Focus on creating urgency with countdowns or “last chance” messages, offering your customers one final opportunity to score deals before the year ends.

Visuals: To set the celebratory tone, use mages of fireworks, clocks striking midnight, and sparkling designs in gold, silver, and black.

CTA: Make your CTAs action-oriented and time-sensitive to encourage immediate clicks, such as “Hurry, offer ends at midnight!” or “Start the New Year with savings!”

Example: Michael Kors

This Michael Kors email example is great because it showcases glamorous New Year’s Eve essentials like a sequined dress and a stylish watch.

The eye-catching visuals and clear CTAs (“Shop New Arrivals,” “Shop Watches”) make it easy for customers to get party-ready. The campaign also perfectly ties into the New Year celebration, which focuses on luxury and exclusivity.

Subject line: The New Year’s Eve Edit

Further reading: Check out our New Year email ideas and examples for more. Furthermore, stay tuned for our January email planner where we’ll provide more tips about New Year email campaigns.

Christmas Email Marketing Campaign Ideas

As you finalize your holiday email strategy, it’s important to diversify your campaigns beyond just promotional offers and warm wishes.

Here are some great email campaign ideas for driving engagement and boosting conversions during the busy Christmas season.

12-day promotion

A 12-day promotion leading up to Christmas is a powerful December email marketing tool to keep customers engaged and excited throughout the month.

The key to success is consistency and keeping each day’s offer fresh. Use automation to schedule your emails and manage reminders, ensuring your campaign runs smoothly without constant manual work.

Let’s see what ASK Italian’s 12-day email campaign looks like:

Here are some actionable tips:

• Plan offers in advance: Decide on 12 different offers to run over 12 consecutive days. These include discounts, free shipping, buy-one-get-one offers, or exclusive products. Ensure each offer is time-sensitive to encourage immediate action.
• Use automation: Set up an automated email sequence to send one email daily. Automation can handle the entire process, from sending the initial emails to following up with non-openers.
• Set up reminders for non-openers: For customers who didn’t open the first email of the day, set up an automated reminder to go out later in the day. This will give them a second chance to catch the offer and keep engagement high.

Ideally, begin your promotion on December 13 and send one email per day leading up to Christmas. Send each email in the morning, around 8-9 AM, to catch customers as they start their day, with follow-up reminders for non-openers in the late afternoon (around 3-4 PM).

The final email on Christmas Eve (December 24) should highlight the best offer of the entire campaign to make a big impact and encourage last-minute shopping.

Smart automation tools like Moosend provide everything you need to set up and send timely promotions, including pre-made automation recipes to save you time.

Set up your 12-day promotion

Gift guide

A well-curated gift guide can be a game-changer for your Christmas email strategy. Especially for last-minute shoppers who need a little help finding the perfect gift.

Offering personalized recommendations based on price points, interests, or categories will make it easier for customers to shop without thinking too much.

Let’s see a December email marketing campaign example from Saatchi Art:

Here are some actionable tips:

• Segment your audience: Create different versions of your gift guide tailored to various customer segments, such as “Gifts under $50,” “For Him,” “For Her,” or “For Kids.” Personalized recommendations help customers find exactly what they need.
• Highlight bestsellers: In the guide, feature your top-selling items or customer favorites, which tend to convert better. Include clear, bold CTAs like “Shop Now” or “View Collection.”
• Include direct shopping links: Make it as easy as possible for customers to shop by including direct links to each product in the guide. This eliminates any extra steps and boosts conversions.
• Use visuals to showcase products: Choose a visually appealing email design highlighting your featured products. You can include images, short descriptions, and direct CTAs to make shopping seamless.

Year in review

Reflecting on the past year’s highlights is a great way to strengthen your connection with your audience. Showcase key moments like new product launches, top-selling items, or significant milestones your brand reached.

Including customer favorites, testimonials, or positive reviews adds a personal touch and shows appreciation for your community’s support.

Let’s see Hem’s year in review:

Here are some actionable tips:

• Highlight key achievements: Focus on your brand’s biggest wins, such as successful product launches, bestsellers, or partnerships.
• Use customer data: To make the email more engaging, incorporate customer testimonials or personalized stats (e.g., how many orders they placed).
• Include a special offer: Pair the email with a “thank you” discount or a sneak peek at what’s coming next year to keep customers excited.

December Email Marketing Newsletter Templates

You can always use email templates to streamline your campaigns if you need to save time and effort.

Pre-designed templates provide a professional, polished look without requiring extensive design work.

Most email marketing platforms offer various customizable options, so you can easily tailor templates to match your brand, highlight key promotions, or include personalized content.

Below, let’s see some designs you can use for your December email marketing efforts.

Abandoned cart email design

This abandoned cart email template is designed to remind customers of the items left in their shopping cart.

The clear layout, with product images, prices, and a direct “Check Out” button, makes it easy for customers to complete their purchases. This simple design has well-placed content blocks to streamline the user experience and encourage shoppers to finish their purchases.

Customize it

To launch your abandoned cart campaign, start by setting it up through your email platform’s automated workflow.

Choose the right triggers (e.g., when a customer leaves items in their cart), customize the email template, and let the automation handle the rest. This ensures your reminders are sent automatically, helping you recover lost sales without extra effort.

Festive newsletter template

Here’s a versatile email template that makes it easy for customers to quickly browse products and place orders.

Whether in retail, hospitality, or any other industry, this layout will help you show multiple items with clear pricing and direct CTAs.

Try it

Further reading: Have a hospitality business? Discover more tips in our restaurant email marketing guide.

Christmas email newsletter template

This Christmas-themed email template is perfect for promoting seasonal items like winter outfits and ornaments while highlighting your regular products.

It combines festive visuals with product highlights, making it easy for customers to browse and shop.

The CTAs and body copy are strategically placed to drive sales while keeping the brand festive and engaging.

Customize it

Step up Your December Email Marketing

December is great for engaging your audience through well-timed and thoughtful email campaigns.

There’s no shortage of reasons to connect with your subscribers, from major holidays like Christmas and Hanukkah to fun observances like National Cookie Day and National Ugly Sweater Day.

Smart email marketing software and carefully crafted email templates can save time, personalize your messages, and boost conversions without the extra effort.

If you’re ready to streamline your email marketing and make the most of the holiday season, sign up for a free Moosend account today. You’ll have access to more pre-made designs, advanced elements (countdown timers), automation workflows, and all the tools you need to create impactful email campaigns that drive results.

FAQs

Below, we’ll answer some common questions about December email marketing.

1. What to say in a December newsletter?

You should focus on holiday promotions, gift guides, exclusive offers, and year-end reflections. To engage your audience, include festive messages and highlight dates like Christmas, Hanukkah, or New Year’s Eve.

2. How to start a Christmas email?

Start a Christmas email with a warm greeting, such as “Wishing you a Merry Christmas” or “Happy Holidays,” followed by a festive offer or message to capture your audience’s attention.

3. When to send Christmas emails?

Send Christmas emails in early to mid-December to build anticipation and follow up with last-minute deals or reminders closer to Christmas. According to our research, the best time to send them is in the morning (8-9 a.m.).

4. What is the best time to send emails in Europe?

For European customers, the best time is generally between 10 a.m. and 12 p.m. or in the late afternoon, around 3 PM, to catch people during work breaks or before they finish for the day. Always check the different time zones to ensure you don’t deliver emails too early or too late.

5. When should I start posting Christmas content?

Start posting Christmas content in early November to gradually build excitement and give your audience plenty of time to plan their holiday shopping. Usually, brands start their December email marketing strategy after Black Friday.