Needless to say how important it is to segment your list before you try to send your newsletter. The truth is that segmenting your list will not bring you more opens or clicks. When you want to talk about football, either you send your message to all your recipients or to h . . .

During last years , many newsletter end email marketing consultants insist that SPF and DKIM signing methods, are necessary requirements for achieving better newsletter readability scores. But are these methods a “holy grail” for this? The short answer is NO! And let us be . . .

One of the most important things of your e-mail marketing campaign is to choose a good subject line. A subject line is the one that will make your recipients to perform the actions that you want, such as: · open the email, · read it, · buy your product or · make a click. Th . . .

In the second part of “How to write a good subject line” we will give you some important tips in order to get great results. It is very crucial to understand how important is to create a subject line that will make your recipients open it. After the “from” address, that sho . . .

Many of you often hear the words hard bounce and soft bounce without knowing what it is. I will try to explain it as simple as I can. When you send an email, this email goes to a specific address. Responsible for getting the email is a mail server. If this server cannot del . . .

The answer to this question will come from your recipients. Always have in mind that nowadays people are far more busy than before and tons of emails reaches their inboxes. So if you want to keep your recipients happy and read your newsletters learn from them. Checking repo . . .

One of our users recently asked us why some of his friends had problems reading a newsletter he had sent them. In some of them the message was clipped off and displayed only part of the text, in others wasn’t displayed at all. So we started searching what the maximum file s . . .

There are a gazzilion of email clients out there! Some are on the desktop like Outlook and some are web-based like Yahoo and Gmail. It’s always a nightmare for your designers to create the perfect newsletter that also looks great in all email clients. We have created . . .