150+ Black Friday Email Subject Lines & Tips [2024]

Ready to boost your open rates and drive more revenue with killer Black Friday email subject lines?

This holiday season, we’re here to help you get the most out of your Black Friday emails and make sure your deals stand out.

Most brands are already busy coming up with email designs for their Black Friday deals. You probably are, too. So, let’s give your emails an edge with some of the best subject lines to grab attention and boost those open rates.

In this post, you’ll find some great examples from popular brands to inspire your own Black Friday emails. Plus, with the growing popularity of the Black Friday in July trend, we’ve included some subject lines for that as well.

Tips For Compelling Black Friday Subject Lines

Wondering what the best Black Friday subject lines are made of? Here are some tactics you should remember to increase your open rates:

• Keep them concise: Make them up to 55 characters to be readable for all ESPs, mobile included.
• Write great copy: Your subject line should be creative and reflective of the email content.
• Add emojis: Use a splash of color to make it more fun and engaging.
• Ditch spam words: Avoid using words that will lead your campaign to the spam folder.
• Personalize them: Use segmentation and custom fields to make them more targeted and increase open rates.
• Insert preview text: Share more details about your email and exclusive Black Friday deals.
• Use a subject line tester: Such tools will let you see how your subject lines will perform in your industry and offer suggestions to optimize them.

Here’s what Refine suggested for the subject line BLACK FRIDAY is fashionably early – YES! 🙌:

Ready to create your next Black Friday email to convert your customers? Sign up for a Moosend account, go to the editor, and experiment with our advanced features.

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Black Friday Email Subject Line Examples Analyzed

The first rule of Black Friday email marketing is to have a unique subject line that’ll boost your open rates and, ultimately, your click-throughs. To do it, we analyzed some great examples to inspire you with more subject line ideas before the biggest sale of the year.

Let the Black Friday countdown: Subject Lines Edition begin without further ado!

Pre-Black Friday Subject Lines

When is the best time to send your Black Friday email campaigns? The answer: the earlier, the better.

In this section, we’ll see some of the best teaser email examples sent before the Black Friday weekend.

1. Dell

Subject line: You were chosen for our early Black Friday flyer!

Why it works: First of all, Dell delivers this email 4 weeks before the Black Friday sale starts. This is a clever tactic to give your audience a teaser and show them sneak peeks of your Black Friday deals and upcoming Cyber Monday sale. The brand uses every word carefully to make it look like the subscriber was selected for an exclusive first look.

Pro tip: Use this subject line with a beautiful design to get more seasonal sales. Moosend’s Black Friday newsletter templates are perfect for the job!

Try it

2. Diesel

Subject line: Be Ready, The Black Friday Sale Is Coming…

Why it works: When we saw this Black Friday subject line by Diesel, we couldn’t help but think about the famous meme “Brace Yourselves, Winter Is Coming.” This smart allusion to Game of Thrones hints at a great Black Friday sale battle equal to the Battle of Blackwater! Moreover, Diesel’s subject line also prepares its shoppers for the holiday shopping, prompting them to have their wishlist ready.

3. MVMT

Subject line: 🛑 STOP EVERYTHING 🛑 BLACK FRIDAY STARTS NOW!

Why it works: That’s a big statement from MVMT, which sent this email a week before the actual Black Friday sale. While you might have already heard us saying that all caps can look spammy and even hurt your email deliverability, the brand uses it to share its excitement. Of course, the use of emojis adds a sense of urgency and leads recipients to “stop everything” and open the email.

4. Bruno Magli

Subject Line: Big Friday: VIP Early Access

Why it works: Bruno Magli is another eCommerce business that leverages the pre-Black Friday hype to boost its seasonal sales. The brand’s subject line is very clear, letting subscribers know that they have early VIP access. When they open the message, customers will come across an amazing incentive of 30% off everything sitewide. A great discount code if you ask us!

5. Argos

Subject line: Surviving Black Friday

Why it works: Argos created a unique email marketing campaign with a very effective email subject line. As you know, Black Friday can be very stressful! So, to put customers at ease before the Black Friday shopping spree, the brand creates a Black Friday email marketing campaign with hints and tips to get them prepared. The use of “Surviving” in this Black Friday subject line makes the email more intriguing.

6. Bed Bath & Beyond

Subject line: 3 Words: 1️⃣ Black. 2️⃣ Friday. 3️⃣ Deals. More coupons enclosed!

Why it works: Bed Bath & Beyond has a reputation for its amazing deals and coupons. And with this Black Friday subject line, you already know that something amazing is about to happen! To make it more effective, the brand creates a subject line that looks like a countdown using emoji numbers. From the choice of words to the value, Bed Bath & Beyond has the perfect early access subject line to boost open rates and celebrate the busiest time of year with exclusive coupons!

7. Cellular Outfitter

Subject line: 🛑 It’s the Last Day 🛑

Why it works: Following in MVMT’s footsteps, Cellular Outfitter leverages the stop sign emoji to attract its recipient’s attention. The use of “Last Day” sends a clear message to early access shoppers who want to benefit from early Black Friday savings. Using urgent language, the brand shows its subscribers that it’s their last chance to take advantage of the early exclusive deal. Furthermore, the use of FOMO will effectively lead them to open and click on the CTA, boosting the brand’s profit.

8. Ray-Ban

Subject line: Time is running out // Black Friday Early Access

Why it works: We’re sure you might have already seen emails starting with “Time is running out,” right? This kind of phrasing is very common in cart abandonment emails. Ray-Ban’s choice, though, isn’t random as it uses the same tactic to add urgency and convince its audience to act. This Black Friday campaign is also a prime example of using your subject line and timers to make the message stand out!

If you want to create campaigns with advanced elements, make sure to sign up for a free Moosend account, grab an email template, and give the countdown timers a try.

9. Casper

Subject line: Can’t wait until Black Friday? Save now.

Why it works: Casper’s Black Friday email subject line works because it’s one of those that give customers what they want in a single line. The eCommerce business uses a direct question to address the subscriber’s impatience and offer a solution. The brand’s subject line also has the best email copy to support it and an amazing early bird special discount to excite customers until their Black Friday sale email arrives.

10. Leesa

Subject line: ⏰ Doorbuster one-day-only offer: $400 off the Hybrid + 2 FREE pillows

Why it works: Leesa is a master crafter of emails with amazing deals, especially drip campaign examples with converting email copy and visuals. In this Black Friday subject lines example, the brand leverages emojis to add urgency to their one-day-only pre-Black Friday offer. The use of “doorbuster,” a common tactic used by retailers to promote limited-time supplies, makes this email campaign almost irresistible.

11. IKEA

Subject line: Moo, escape the Black Friday chaos

Why it works: IKEA has a slightly different approach to the Black Friday madness. Instead of adding a discount or using FOMO, the brand opts for a personalized subject line to boost its open rates. Using the subscriber’s name, IKEA catches the recipient’s eye, offering “an escape from the Black Friday chaos.”

Black Friday Day Subject Lines

The most famous sales time of the year is finally here. So, let’s take a look at some amazing subject lines from campaigns sent on Black Friday day and why they work.

12. Burt’s Bees

Subject line: Free Shipping on ALL ORDERS—today only!

Why it works: Why waste your Black Friday email subject lines informing your recipient that Black Friday is here when you can cut to the chase? For Burt’s Bees, informing its audience about the incredible one-day shipping is what will give them the most opens and clicks. The brand cleverly uses its subject line to communicate the benefit of shopping from them, which is no other than beating the infamous shipping costs.

13. Apple

Subject line: Our four-day shopping event is here.

Why it works: Black Friday might be just for one day, but for Apple, this is the perfect chance to extend it to a four-day shopping spree. Instead of promoting deals, the brand informs its customers that they aren’t going to lose any offers to the Black Friday one-day craziness. And to top it off, the subject line perfectly complements Apple’s email, intriguing subscribers and customers to click on their call-to-action and go to the brand’s landing pages.

14. Rothy’s

Subject line: We heard you like metallic shoes. ✨

Why it works: Rothy’s Black Friday subject line is the best example to show you how you can profit from the special day without, well, adding it into your subject lines. Instead of highlighting the deals, Rothy’s informs its customers about a fascinating limited edition product they have been waiting for all along.

Pro tip: Don’t forget to create an intriguing newsletter to go with your subject line to be one step closer to Black Friday success!

15. Chubbies

Subject line: Hey, you

Why it works: Well, this is definitely not the usual Black Friday subject line you expected, right? For Chubbies, though, this subject line resonates with their target audience more than you can imagine. Why? Because Chubbies has a particular subject line strategy, delivering unique subject lines like: “It’s Restocktober,” or “We’re.”

16. H&M

Subject line: Happy Black Friday: 30% off EVERYTHING!

Why it works: First of all, this email subject line from H&M almost sounds like “Happy Birthday,” which piques the subscriber’s interest. Not only that, but apart from wishing its audience, the brand injects its Black Friday subject line with an irresistible discount. H&M lets them know that the deal is for 30% off EVERYTHING.

If you need some inspo, here are some of the best Black Friday email examples we found to give you a hand.

17. Under Armour

Subject line: Oh, It’s ON. 30% OFF Sitewide, ALL Orders $50+

Why it works: Under Armour is famous for its energetic vibe and cool campaigns. So, to promote its Black Friday sale the brand came up with a subject line that embodies its competitive spirit. By using “It’s ON,” it shows its eagerness to compete with all the other brands out there. Which is only fitting for a brand selling sports gear!

18. SassySpud

Subject line: IT’S BLACKBEAN FRIDAY!😎

Why it works: From all the subject lines in our inbox, this one from SassySpud was the most creative. Not only did the brand take Black Friday and turn it into something special, but it also managed to distinguish itself in the Black Friday pandemonium. Subject lines like SassySpud’s are a great example of how small eCommerce businesses can use creativity to promote their products during a huge shopping event.

Pro tip: With the right email template for the holiday, this subject line can perform greatly.

Customize it

19. Motorola

Subject line: Our largest price drop on Moto G7!

Why it works: While other brands in our list opted for an X% off sitewide subject line, Motorola created a Black Friday email subject line and campaign focused on a single product. The subject line makes it clear that this isn’t a usual product promotion. This is the “largest price drop” its audience has seen so far.

20. Saatchi Art

Subject line: Black Friday Sale Continues | Shop Vibrant Abstracts

Why it works: Sending multiple email campaigns on Black Friday is a very common practice to place your deals on top of your subscribers’ inbox. For Saatchi Art, this is the second email we received after their first campaign with the subject line “Bring Home Abstracts this Black Friday.” The brand uses a series of campaigns to keep its email list engaged, letting subscribers know that the sale continues.

21. Kate Spade

Subject line: black friday deals on deals: up to 75% off everything

Why it works: Imagine if you had deals on deals! For Kate Spade, letting her potential shoppers know that the already discounted items have an extra discount will get them back to her website for more shopping. Furthermore, injecting the subject line with a “75% off everything” is a huge attention-grabbing technique to make recipients open the Black Friday campaign.

22. Converse

Subject line: Last hours of Sale!

Why it works: There are hours left before Black Friday ends, but that doesn’t mean you can’t target your audience with a last-chance-to-buy email. In this subject line example by Converse, the brand grabs the opportunity to engage its audience with a last-minute deal before the day ends. Simple, with a touch of urgency, Converse knows how to grab those last-minute shoppers searching for a good deal.

23. Tone It Up

Subject line: The Clock’s Ticking ⏰

Why it works: Speaking of Black Friday sales ending, Tone It up uses a familiar subject line tactic (ahem, cart abandonment!) to increase its open rates. The copy and the clock emoji perfectly reinforce the fear of missing out on the brand’s special deals.

Pro tip:  Use advanced elements like GIFs, countdown timers, etc. to make them more urgent and unique.

Post-Black Friday Email Subject Lines

Black Friday might be over, but let’s be honest, the sale doesn’t stop at midnight.

In the following section, let’s see how brands turn the weekend into an amazing Black Saturday and Black Sunday, preparing the ground for their Cyber Monday deals day.

24. Morphe

Subject line: You’re not gonna believe today’s deals!

Why it works: It’s Saturday morning. You wake up, have a cup of coffee, and check your email. And then you come across Morphe’s email, and you’re like: “What!? There are more deals today?” Well, yes! While simple, Morphe uses its subject line to inform its recipients about a new round of deals.

25. Function of Beauty

Subject line: SURPRISE! 🎉 BLACK FRIDAY’S BEEN EXTENDED!

Why it works: While subject lines like Morphe’s are more elegant, Function of Beauty uses an all-caps subject line to re-hype its audience. Using the word “SURPRISE!” and a celebration emoji, the brand makes sure that its customers notice the extended sale campaign. Along with the copy, Function of Beauty’s subject line is one of the best email subject lines to grab attention.

Pro tip: Make sure to check your campaign, from the copy to the subject line for spammy words! You can easily do that by utilizing some of the best email testing tools out there like a subject line tester!

26. Walmart

Subject line: 💥 EXTENDED: Black Friday deals (but not for long!)

Why it works: This Black Friday subject line by Walmart starts with a boom! The emoji perfectly fits the subject line, which has the right amount of FOMO to make the retailer’s recipients click on it. Like the rest of our FOMO-infused subject lines, Walmart uses a successful technique to capture shoppers’ attention and boost its retail marketing efforts by leveraging the biggest sales event of the year.

Pro tip: If you have a physical store, make sure to promote deals through email. According to Black Friday stats, 77% of shoppers will visit a shop on Black Friday to take a look at the products. So don’t miss the chance to boost your in-store sales by giving them exclusive offers.

27. Timberland

Subject line: 👇Better Than Their Deals☝️ Up To 40% Off

Why it works: Isn’t it obvious? Timberland has crafted one of the best Black Friday email subject lines to beat its competitors and increase sales. As you can see, the hand emojis are meant to point to different promotional Black Friday emails from other brands. Unique and clever, this might be the one subject line you might want to steal to boost your Black Friday sales.

28. Clarks

Subject line: Start your Sunday with 40% off

Why it works: Clarks uses a great post-Black Friday subject line to greet customers and help them start their Sunday with an amazing 40% off deal. While there’s nothing too fancy here, this subject line has the right incentive to put a smile on a sale-hunting subscriber’s face.

29. Mejuri

Subject line: Go gold before it’s gone ⚡️

Why it works: Everyone loves good wordplays, and for Mejuri, its Black Friday subject line comes in to blow its subscribers’ minds away! The use of the lightning bolt emoji also adds urgency in the cleverest and most creative way possible.

30. Happy Socks

Subject line: You deserve something special ❤️

Why it works: Happy Socks’ subject line goes against the usual “last chance to buy” examples we have seen so far. Instead, the brand goes for a heartwarming message. The use of words like “deserve” and “something special” makes the subscriber feel valued.

Black Friday in July

Black Friday in July is a mid-year shopping event offering Black Friday-like discounts to boost summer sales, giving shoppers access to major deals without waiting for the holiday season.

Let’s see a few subject line examples to get you inspired.

31. Meowingtons

Subject line: 🖤 Black Friday in July 🙀 Up to 70% OFF 🖤

Why it works: Meowingtons grabs attention instantly with playful emojis that match the brand. The subject line also builds excitement by combining the Black Friday buzz with a massive discount (up to 70% off). The clever use of the surprised cat emoji adds urgency and a sense of fun, making it hard to resist opening the campaign.

32. Lenovo

Subject line: Black Friday in July Sneak Peek 🤫

Why it works: Lenovo creates curiosity with the phrase “sneak peek,” giving subscribers the feeling of insider access. The hush emoji emphasizes this exclusivity, making the deal feel special and tempting for subscribers to click and discover more before the official event.

What About Cyber Monday?

If you’re more into Cyber Monday deals, it’s smart to get ahead of the game.

Let your audience know about your Cyber Monday promotions even before Black Friday. This ensures your presence during both events, preventing competitors from taking advantage of your absence.

Also, sending out a newsletter promoting your deals in advance can help customers reserve part of their budget for your offers.

Here are some examples from our Cyber Monday subject line guide:

• It’s Cyber Monday and the deals are here
• SALE Continues..!💛 CYBER MONDAY SALE Just For ONE DAY!
• Happy Cyber Monday! Major Deals Inside
• Best Cyber Monday ever: 20% off mattresses.
• Ends Tonight: 40% Off Cyber Monday
• CYBER MONDAY: Hello Free Delivery 📦✨

Further reading: For more inspiration, check out our Cyber Monday email examples.

Black Friday Email Marketing Resources

Below, you’ll find our complete Black Friday guides to help you set up the perfect sales emails for the season.

• Black Friday Statistics You Need To Know
• Black Friday Email Marketing: Strategy & Tips
• Free Black Friday Newsletter Templates
• Black Friday Email Examples + Tips

Black Friday Email Subject Lines to Win Your Customers

Now you are ready to craft some beautiful subject lines that will intrigue and convert your shoppers.

But remember, to create standout Black Friday and Cyber Monday email campaigns, you’ll need the right tools to design them effectively.

If you haven’t already, sign up for a free Moosend account to explore how our editor can help you create compelling, high-converting campaigns and crush your holiday marketing goals.

Get ready to ace your Black Friday marketing strategy and boost your sales this season.

FAQs

Here you’ll find some common questions about Black Friday email subject lines and more.

1. How do you announce a Black Friday deal?

Let your customers know of your Black Friday deal by building anticipation with teaser emails leading up to the event. Highlight key offers, create urgency, and emphasize exclusivity. Use countdowns, sneak peeks, or limited-time offers to engage your audience.

2. How do you stand out on Black Friday?

Focus on personalized offers, time-limited promotions, and unique incentives like bundle deals or free add-ons. Use eye-catching designs, compelling subject lines, and interactive content (e.g., gamified elements) to engage customers and create excitement.

3. What are the subject lines for early access sales?

When crafting early access subject lines, create exclusivity, use urgency, and personalize where possible. Emojis can also help visually stand out, but keep them relevant and minimal. Here are some examples:

• Exclusive Early Access: Get Black Friday Deals Now!
• Shh… Early Access to Our Black Friday Flash Sale Just for You!
• Your VIP Access Starts Now: Black Friday Sneak Peek!”