12 Best WordPress Newsletter Plugins [2024]

Every seasoned marketer knows that a good WordPress newsletter plugin can help them grow their email list or serve as a way to easily send emails to multiple recipients.

But which is the best add-on you can use to achieve your goals?

This is where this article comes in handy, giving you a taste of the most useful WordPress newsletter plugins, including their key features, and pros and cons — so you can make an informed purchasing decision.

Let’s dive in!

Best WordPress Newsletter Plugins: Comparison Table (Features & Pricing)

The world is full of WordPress plugins, especially since this is a popular — and affordable — way to build websites or blogs.

But it does more than that: it can boost your email marketing strategy. A newsletter is a strategic way to keep in touch with subscribers by regularly sharing relevant information with them via email, such as company updates, events, or a sale.

The benefit is that you build trust and drive traffic to your website. Traditionally, you’d send emails via an email service provider, but there are also newsletter plugins that you can use to send and create newsletters directly from a WordPress dashboard.

Now, let’s take a look at this comparison table to see our top candidates.

While some consider it unorthodox, a WordPress plugin will enable you to send regular emails quickly. Are you ready to nurture your leads and boost customer loyalty?

If you are, head into the next section to meet your first plugin, MailPoet.

1. MailPoet

Best for: Beginner and proficient email marketers.

MailPoet is an email plugin for WordPress-powered websites used to design emails that create loyal subscribers.

With their intuitive drag-and-drop editor — requiring zero coding skills — you can craft the content your business needs.

By using responsive business-oriented newsletter templates that work on all devices, you’re able to easily create newsletters that fit your brand’s image directly from your WordPress dashboard.

MailPoet also automatically sends email updates to re-engage inactive clients with your latest posts, whether that’s daily, weekly, or monthly.

You can choose from over 50 starter templates to quickly draft engaging and attractive emails. Plus, you can organize your content in any way you want by using customizable sections.

Easily add blog posts, pages, images, or products to your newsletter without copying and pasting from one place to another. All you need to do is select the item you want to include in your email newsletter design.

If you want to track how your newsletters perform, MailPoet offers analytics and stats that show how many people opened your email and how engaged they are with your content.

Another way to get the MailPoet plugin — and several others on this list — is through Moosend. This email marketing and automation tool integrates with MailPoet to get the best of both worlds: an email marketing service and a newsletter creation plugin.

Key features:

• Newsletter subscription forms
• Automated welcome emails
• WooCommerce transactional emails

Price: Their paid plan using the MailPoet Sending Service starts at $10, billed monthly for 500 subscribers, which might become more expensive than other alternatives in the long run. However, you also have a free plan for 1,000 subscribers but with limited features.

2. HubSpot

Best for: Agencies, business owners (small businesses or eCommerce companies), and any WordPress user.

HubSpot is a CRM platform with all the functionality and integrations you need to build engaging newsletters. It doesn’t require any coding, and it’s built natively into WordPress.

This plugin allows you to manage contacts, engage visitors with live chat or chatbots, and create engaging newsletters.

HubSpot offers 20+ pre-designed free email templates that match your brand and achieve your campaign goals. With a drag-and-drop WordPress email builder, you can effortlessly create custom newsletter templates.

Furthermore, you can test your campaign’s effectiveness using HubSpot’s A/B testing tools. You see which call-to-action (CTA) button works best, as well as the optimal times to send emails to your subscriber list.

Moreover, the plugin has email automation capabilities that you can use to send messages instantly or schedule them for later.

HubSpot logs all your emails in a database. So, by using their email tracking features, you can measure email engagement with comprehensive reports for click-through or delivery rates. Use this data to your advantage to improve your strategy and craft engaging and effective email newsletter campaigns.

The plugin also automatically syncs with your HubSpot CRM, where you can segment your lists and see every customer interaction. It also creates records with a unified timeline of the contact’s visited pages, form submissions, etc.

Key features:

• Live chat and chatbots
• Marketing automation
• CRM and contact management

Price: HubSpot has a free plan, but the features might be more suitable for small businesses. For a paid subscription, you might need to pay $20/month.

3. Newsletter

Best for: Bloggers.

Newsletter is a newsletter and email marketing system people use for their WordPress blog. Thanks to their advanced features, Newsletter is ideal for list building and creating, sending, and tracking emails.

The process is automated, meaning you can add as many content blocks as you like directly from their visual builder. Besides, you can schedule newsletters according to your needs, whether that’s monthly, daily, or on a specific date.

When it comes to composing your newsletter, this plugin can help you build your templates through 20+ unique blocks: CTAs, Giphy integrations, or hero images. Each design is also responsive, so it looks good on different screens and devices, both mobile and desktop. You can also preview the designs in real-time on various devices — and test each of them.

What this solution has to offer is the autoresponder feature, which is great for crafting an unlimited series of emails that you can use as follow-ups to a user’s action.

You also benefit from reporting with detailed graphs showing open or click rates so you can boost your retargeting efforts. Tracking the engagement of your campaigns is easy with Newsletter’s in-depth reports.

Lastly, Newsletter constantly updates its plugin and adds new features requested by customers.

Key features:

• Autoresponders
• WooCommerce integration
• Unlimited subscribers

Price: Newsletter offers a free version of its plugin. For premium plans and more automation features, you pay $69 for one year.

4. Brevo (formerly Sendinblue)

Brevo (formerly known as Sendinblue) is an all-in-one email marketing plugin that helps you create custom newsletters.

With their advanced automation features, you can easily design newsletters using Brevo’s mobile-friendly editor. Through the drag-and-drop builder, you can craft custom emails — or select a pre-made one from their library.

Brevo also has an email subscription designer. You can create personalized subscription forms through their form builder and easily integrate them into your pages, sidebars, or posts.

Furthermore, Brevo offers automatic replacement of default SMTP (Simple Mail Transfer Protocol) when using the wp_mail function for enhanced tracking and email deliverability.

As a result, you can create transactional email templates that you can reuse via API. Regarding your email campaigns, you can also personalize each email with the recipient’s name, which you can later test on multiple devices and email clients.

Brevo’s marketing automation features enable you to auto-install the script on your WordPress site; this way, you can access the online dashboard for workflow management.

A real-time report dashboard gives you the advanced insights and statistics you need to improve your efforts, such as bounce reports, opens, or clicks.

Key features:

• Subscription forms
• Transactional emails
• Marketing automation

Best for: Growing businesses, marketing managers, eCommerce pros, and large organizations.

Price: You can use Brevo for free for 300 emails daily and unlimited contacts. For a more considerable number of emails, you pay $25/month.

5. Newsletters by Tribulant

Best for: Bloggers, business owners, and developers.

Tribulant is a WordPress newsletter plugin that assists individuals or businesses in achieving their newsletter objectives and is full of features. It offers efficient and robust features, like mailing lists, complete email history, or newsletter queues, to create the best experience for your readers.

To attract more subscribers and convert them, Tribulant has single or double opt-in forms. Furthermore, you can spice up your WordPress website with subscription widgets in your sidebars to gauge more interactions.

Since you can configure them however you like, the software lets you focus more on creating engaging content while giving your site visibility. It also offers many free and paid extensions, such as WooCommerce, Google Analytics tracking, and Contact Form 7.

Tribulant has several pre-made email or newsletter templates, or if you need high-quality and responsive templates, you can shop for a wider variety.

The autoresponders feature allows you to set follow-up emails for your users after performing an action, such as registering for the newsletter. The plugin comes in different languages, translated by contributors, such as German, Spanish, or French.

Key features:

• SMTP, API, or local sending
• Subscription widgets
• Single or double opt-in

Price: Tribulant has a free plan, Lite, with unlimited updates but limitations and fewer features. For one year, you can use their premium features for $70.

6. Sender

Best for: eCommerce or small businesses.

Sender is a newsletter, SMS, and email marketing automation plugin suitable for eCommerce and small businesses.

The plugin offers a mix of capabilities that companies can use to build their email list and plan their campaigns. As a result, they stay competitive and grow their business.

With Sender’s drag-and-drop builder, email newsletter design is easy. If you don’t have the time to create it from scratch, they offer a free email template library that you can add with a single click. Moreover, you can import all product features, including the image, pricing, and description, inside your email.

Sender ensures your subscribers open and read your messages and prevents your emails from landing in their spam folder.

Sender also helps you with SMS campaigns. Their tool allows you to easily compose and send personalized text messages to your clients and develop a deeper connection with them through in-depth segmentation capabilities.

You can even send time-sensitive SMS notifications that capture your users’ attention.

Key features:

• Email automation
• Newsletter creation
• Text message (SMS) campaigns

Price: The good news is that Sender has a forever free plan for up to 2,500 subscribers and up to 15,000 emails/month. If you want more features, such as SMS messaging, the paid plan starts at $10/month.

7. Icegram Express

Best for: Freelancers, bloggers, small businesses, non-profit websites, or WooCommerce websites.

Icegram Express is a WordPress add-on that bloggers or entrepreneurs can use to grow their lists, send newsletters, and collect leads.

It offers seamless integration with the most popular plugins, email service providers, and themes.

What’s nice about Icegram is that you can craft unlimited newsletters using pre-made templates. By sending them on a regular basis (weekly, biweekly, or whenever you like), you convert email subscribers into buying customers.

Plus, you can automate your campaigns for free without limits or charges. Icegram also offers integration with SMTP plugins to send your emails effortlessly.

This beginner-friendly platform gives you control over your campaigns through simple dashboards. Users also paste HTML and inline CSS to draft beautiful designs through the WYSIWYG editor (no coding skills required). You can test each message before sending them.

To combat spam, Icegram has CAPTCHA, honeypots, and blacklisting features that stop spammers before they become a nuisance.

Key features:

• Readymade templates
• Blog post notifications
• List cleanup

Price: You have a forever-free plan with a few basic features. If you want to fully use the platform, you need to pay for a $129 yearly subscription.

8. Mailchimp for WordPress

Best for: Developers, eCommerce companies, agencies, freelancers, and start-ups.

Mailchimp is an automated marketing tool companies use to manage their marketing campaigns. Their WordPress plugin helps you create signup forms that integrate with other form plugins on your website.

Since they’re user-friendly and mobile-optimized, they’re easy to set up. Moreover, you can build the forms using native HTML and add as many fields as you like.

Mailchimp’s add-on also integrates with WooCommerce, Ninja Forms 3, or BuddyPress, so you can clearly see each subscriber’s purchasing history and how much revenue your campaigns generate.

You can customize the plugin however you like by adding various filters and actions to the default design. Mailchimp has over 100 pre-designed templates with the blocks and design elements you need to draft professional-looking campaigns that fit your brand’s values.

During our thorough Mailchimp review, we found that each template is customizable, and you can drag and drop content to create a unique design.

Key features:

• Plugin integrations
• Drag-and-drop editor
• Pre-designed templates

Price: You can sign up for their free plan with limited features.

Their standard pricing plan starts at $20/month, while the premium version begins at $350/month.

9: Popup Builder by OptinMonster

Best for: eCommerce companies, agencies, and publishers.

OptinMonster is a conversion optimization toolkit that grows email lists and generates more leads. With their popup and newsletter builder, you can craft emails that attract and retain subscribers.

Use their newsletter builder to design emails you can embed on your blog posts or add them to your sidebars. Choose one template from hundreds to design your campaigns, or you can draft your own from scratch, no coding required.

With their flexible editor, personalize the look of your campaigns by adding dynamic features such as a gamified spin-a-wheel popup. All the popups are mobile-friendly, so you can optimize your campaigns for any device you desire.

OptinMonster ensures the popups don’t interfere with the user’s journey by showing the right message at the right time.

It also integrates with popular email marketing providers, such as Constant Contact.

Key features:

• Mobile-friendly popups
• Campaign triggers
• Seamless integrations

Price: Their basic plan is $16/month, billed annually, with unlimited subscribers and campaigns.

10. MailOptin

Best for: Business owners, bloggers, designers, photographers, etc.

MailOptin is email newsletter software businesses use to send one-off newsletters and craft automated email campaigns.

Their plugin helps with form and popup creation. Its intuitive design allows users to design automated newsletters with the newest blog posts and send them to subscribers when published.

MailOptin’s popup plugin allows you to display signup forms with notification bars, sidebar widgets, etc. This way, you create effective lead-generation campaigns in no time.

Their email automation features are also time-savers as MailOptin manages to keep your audience engaged so you can focus on other projects.

Moreover, you can see which campaign is more effective before sending it to your subscribers, eliminating all the guesswork from the process.

Key features:

• Automated newsletters
• Advanced analytics
• Sound effects

Price: For their standard plan, you’ll have to pay $99 per year. However, it doesn’t have any newsletters. If you want to benefit from email automation and newsletters, you need to pay $249 yearly.

11. MailerLite Signup Forms

Best for: Developers, growing businesses, or enterprises.

MailerLite is a digital marketing tool that creates successful email marketing campaigns through signup forms and paid newsletter subscriptions.

Setup is easy and fast, but as we discovered during our MailerLite review you will need an account to use the plugin.

Once done, you just need to select or add any of the pre-built web forms from the account — or create a new one. Their drag-and-drop builder and rich text editor can help you create attractive newsletters that convert.

After designing your message, you place the form in the sidebar through a widget or use code to put it wherever you like.

Their plugin helps you grow your subscriber list directly from your website or blog.

Key features:

• Easy-to-add webforms
• Double opt-in signup
• Automated welcome emails

Price: MailerLite has a free plan for up to 1,000 subscribers and 12,000 monthly emails. If you want more features, you’ll have to pay $10/month for unlimited emails and 500 subscribers.

12. Mailster

Best for: Developers, freelancers, or agencies.

Mailster is an email newsletter add-on for WordPress that’s easy to set up.

With this plugin, you create and track your newsletter campaigns — and send your latest news, events, or posts to your subscribers.

For instance, you can craft a series of welcome emails by selecting one of the free or premium design templates. They’re easy to set up, and you can create email campaigns quickly and easily.

Moreover, you have timezone-based sending to ensure your subscribers read your emails when they’re most likely to open them. Lastly, Mailster ensures GDPR compliance and doesn’t share your data with other third parties.

Key features:

• Email automation
• Timezone-based sending
• Series of Welcome emails

Price: Mailster has no free plan. Their starter plan starts at $49 per year and has a 14-day money-back guarantee.

Transform Your Email Newsletters

A newsletter plugin can completely change the way you do email marketing — and it’s an affordable way to reach a broader audience.

In the end, it depends on your business needs. Do you need to create newsletter subscription forms or send emails directly from a WordPress dashboard?

When you figure this out, you’ll have your answer.

However, if you ever need a full email marketing service instead of relying on a plugin, you know who to call.

Our modern, easy-to-use email service provider can help you drive revenue growth and increase your conversions.

Take the platform for a spin today by registering for free!

Frequently Asked Questions (FAQs)

Cast a light on your doubts by looking at this FAQ section.

1. What are the benefits of using a WordPress newsletter plugin?

Some of the benefits of using a WordPress newsletter plugin:

• Easy to use: Even beginners can use a WordPress newsletter plugin. You just need to find a template you like, customize it, and hit send. Here are some great examples!
• Keep everything organized: Instead of using different screens to send out an email, you have everything on one dashboard, thus increasing your productivity.
• Collect data: By gathering data in a single place, you can see your email open rates and identify what you need to improve or how to segment your list better.

Author’s Tip: If you want to craft engaging newsletters, here are some best practices.

2. What is the best WordPress newsletter plugin?

It highly depends on your needs. If you need an easy and user-friendly newsletter plugin, try Icegram Express. For CRM features, you can test HubSpot. You can take a look at our article with the best WordPress plugins for more inspiration.