8 Best Campaigner Alternatives For 2023
8 Best Campaigner Alternatives For 2023
Campaigner is one of the oldest email marketing platforms out there founded in 1999. It is a great choice for small businesses and eCommerce store owners, but as with every software, it isn’t perfect, hence the need to check out the best Campaigner alternatives available in the market.
Today, we’ll present you the top alternative solutions to Campaigner so that you can achieve more with less, perform your email marketing tasks easier, and craft more effective email newsletters!
Top Campaigner Competitors: Comparison (Features & Pricing)
Before we delve deeper into each tool, here’s a quick comparison table summarizing the most notable features of each competitor, its pricing structure, and user ratings.
|Free Plan/Trial||Pricing||Best Feature||Ratings|
|Campaigner||Yes (30-day trial)||$59/month||24/7 phone support|
|Moosend||Yes (30-day free trial)||$9/month||Easy-to-implement automation|
|Constant Contact||Yes (60-day trial)||$12/month||Event management|
|Mailchimp||Yes (limited)||$20/month||Ready-to-use email campaigns|
|MailerLite||Yes||$10/month||Sell digital products and newsletter subscriptions|
|Brevo (Sendinblue)||Yes||$25/month||Customer relationship management tool|
|GetResponse||Yes||$19/month||Spam testing tool|
|Campaign Monitor||Yes (very limited)||$11/month||Link review tool for emails|
Whether you’re currently using Campaigner and looking for an alternative or you’re in search of an email marketing tool for your business, it’s important to know the drawbacks that come with it.
The main drawbacks that users note about Campaigner include:
- Extremely expensive workflow automation
- Clunky user interface
- The editing menu looks outdated
- Email newsletter templates are limited
Now, let’s see what the Campaigner alternatives we’ve gathered can do better!
Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)
Best for: Bloggers, Creators, eCommerce, Small Businesses
Unique feature: Easy-to-implement automation
Moosend is a powerful email marketing and marketing automation platform. Its main advantage over Campaigner is its modern UI and the user-friendly email editor. You can effortlessly customize the available pre-made templates or create campaigns from scratch, by drag-and-dropping both simple and advanced elements like countdown timers.
What’s more, users can benefit greatly from the easy-to-implement automation that Moosend offers. The visual workflow editor is smooth and helpful, allowing even complete beginners to create sophisticated automated journeys. Regarding optimizing your campaigns, the software equips you with A/B testing to experiment with your subject lines, email content and CTAs.
To grow your subscriber base, you get customizable subscription forms as well as landing pages. After capturing your leads, you can apply various segmentation options to send more targeted content to your email list. Moreover, you’re able to add tags to members of your list and group them in ways relevant to your business.
Last but not least, Moosend provides users with rich analytics and advanced reporting to know how your campaigns are performing. The dashboard is well-designed and you can see all important metrics like open rate, click-through and bounce rate. Finally, Moosend’s platform integrates with popular online tools so you can streamline your digital marketing efforts.
- Intuitive drag-and-drop email builder: fast editor to create email campaigns in minutes
- 80+ free email newsletter templates: customizable pre-made designs to save time
- Simplified marketing automation to send tailored content on autopilot
- Email list segmentation to target your subscribers better
- Real-time reporting and analytics: track important metrics and improve your email strategy
- Integrations: connecting with popular apps through native integrations or API
Unlike Campaigner, Moosend’s paid plans start as low as $9/month giving you the platform’s full functionality and unlimited emails per month. You can also sign up for a Moosend account and try out the platform without committing while enjoying unlimited emails.
2. Constant Contact
Pricing: Paid plans start at $12/month, 60-day free trial
Best for: Event organizers, Educators, Small businesses
Unique feature: Event management
The next Campaigner alternative solution of this list is the popular email marketing software Constant Contact. This tool is famous for its user-friendly email editor which lets you create beautiful campaigns. What’s more, you can even craft RSVPs for your events.
Regarding marketing automation, you can easily set up automated sequences and autoresponders for your subscribers. However, we found that the platform’s automation options aren’t as flexible as with other Constant Contact competitors.
With Constant Contact users also get basic segmentation and personalization tools to group their audience and send targeted messages that resonate with them. But where the software really shines is event management. This feature will be particularly helpful for online event organizers.
Overall, Constant Contact is a great all-around tool for email marketing with affordable plans. The main downsides are the limited A/B testing options (you can only test your subject lines) and the limitations of the lowest-tier plan.
Constant Contact Features
- HTML email templates
- Event registration management and RSVPs
- Social media posting, scheduling, and analytics
- Instagram and Facebook Ads
- Integrations through API
Constant Contact Pricing
This email marketing solution offers a 60-day free trial to try the platform and test its features. After the trial period, you need to purchase a paid subscription plan starting at $12/month, offering the basic suite of the platform.
To learn more about Constant Contact’s pricing, features, and more, you can read our full Constant Contact review.
Pricing: Paid plans start at $20/month, limited free plan
Best for: Large enterprises, Agencies
Unique feature: Ready-to-use email campaigns
Mailchimp is another Campaigner alternative with powerful functionality and advanced features that can help businesses grow and prosper. To begin with, Mailchimp has an easy-to-use email editor that’s great for creating email newsletters from scratch or using pre-made email templates.
The tool also sports some great automation features, with the most notable being the mult-step automation workflows. This however is only available on the top-tier plan. Nevertheless, Mailchimp’s marketing automation is beginner-friendly and users have a plethora of triggers/actions to choose from and build their sequences.
On top of these, Mailchimp’s platform offers A/B testing capabilities. What’s more, you can conduct multivariate testing, meaning you can test more than one variable each time. This will be immensely useful for large businesses with specific needs. Visual-oriented users will also benefit from the Creative Assistant and Content Studio, features that let you create your own visual elements library for easier access.
Closing this up, it should be mentioned that Mailchimp’s free plan is severely limited (500 contacts – 1,000 monthly emails) so using Mailchimp for free will only benefit users with really small lists.
- A/B testing options
- List management tools to keep contacts organized
- Signup forms and landing pages to boost lead generation
- Social media posting
- Integrations with Salesforce, Shopify, WordPress, etc.
The email marketing platform has a limited free plan allowing up to 500 contacts and 1,000 monthly emails. However, if you want more features and access to their email and chat customer support, you need to get a paid plan starting at $20/month.
You can also take a look at our in-depth Mailchimp review, where we cover everything about pricing, features, and ease of use.
Pricing: Paid plans start at $20/month, free tools
Best for: SMEs, Large enterprises
Unique feature: Built-in CRM
HubSpot is an inbound marketing tool known for its user-friendly interface and intuitive design. With its drag-and-drop email builder, users can easily create visually appealing emails without having any coding skills. Regarding the available email templates, they are responsive, but still, the choices you get are limited. This is also the case with Campaigner, though.
When it comes to marketing automation, HubSpot has robust capabilities. You can create sophisticated workflows that trigger emails based on user behavior, interactions, and segmentation. The service can also be integrated with other tools like CRM and analytics.
Another strong point of HubSpot is its native CRM. It allows you to store numerous contacts and segment your email lists based on various attributes and behaviors. Campaigner, on the other hand, cannot create equally detailed segments.
Last but not least, you get lead-generation tools such as landing pages and signup forms that help you grow your business. Overall, HubSpot is a beginner-friendly email marketing software that’s also powerful enough to handle complex business needs.
- Customizable email newsletter templates
- Great A/B testing functionality
- Advanced email marketing automation options
- Reporting and analytics to optimize your campaigns
- Various customer support channels (including great documentation)
The platform has a free plan that allows up to 2,000 emails per month. Also, the free tools provided have limited functionality. For more advanced features and contacts, paid plans start at $20/month, including 1,000 marketing contacts.
Pricing: Paid plans start at $10/month, free plan
Best for: Online Creators, Small Businesses, Bloggers
Unique feature: Sell digital products and newsletter subscriptions
MailerLite is a popular email marketing platform with a user-friendly interface and a drag-and-drop email editor that allows complete beginners to create attractive email campaigns. The platform also provides customizable templates that can be tailored to suit your brand’s style and message. They can be life-saving when you’re pressed for time.
With its automation features, MailerLite helps you craft email workflows based on subscriber actions, such as sending welcome emails, follow-ups, and more. Despite their simplicity, we must admit that Campaigner offers more intricate automation options. Nevertheless, both beginners and experienced users will be able to fully automate their audience’s journey.
Furthermore, the platform equips you with rich analytics to track the performance of your campaigns. These metrics include open rates, click-through rates, and subscriber behavior insights.
Finally, to ensure you always send tailored content to your subscribers, MailerLite offers great segmentation options. You can create segments, interest groups (via tags), and even keep your email list healthy, by automatically removing inactive subscribers. As a result, your email deliverability will remain intact.
- Intuitive drag-and-drop email editor
- Customizable newsletter templates
- Website builder
- Transactional emails
- Unsubscribe page builder
MailerLite’s platform has a free plan for up to 1,000 subscribers and 12,000 monthly emails. To get more features and unlimited emails per month, premium pricing starts at $10/month for up to 500 contacts.
6. Brevo (formerly Sendinblue)
Pricing: Paid plans start at $25/month, free plan
Best for: eCommerce, Publishers, Agencies
Unique feature: Customer relationship management tool
Brevo is another notable Campaigner alternative solution, with email marketing, SMS and transactional email capabilities. Marketing automation is also part of the tool that provides you with simple workflows to automate your email marketing strategy.
You’ll be glad to know that Brevo also sports an in-built CRM system. While you should expect basic functionality, it will be a handy tool for your business especially if you don’t have extreme requirements. Additionally, you’ll be able to manage your contacts effectively through the various segmentation options and deliver content that resonates with each individual subscriber.
Brevo’s SMS marketing capabilities will allow you to deliver a multi-channel experience to your customers. You can promote important messages via the bulk SMS option or deliver personalized content to their phones.
Overall, Brevo is an all-around solution for email marketing and SMS with great automations options despite the not-so-affordable price tag.
- Email and SMS personalization
- Visual workflow editor
- Facebook Ads and retargeting
- Transactional emails and custom webhooks
- Integration with eCommerce platforms like Shopify
The software offers a free plan for unlimited contacts but 300 email sends/day. Paid plans then start at $25/month giving you 20,000 emails, while to remove the Brevo branding from your campaigns, you’ll need to pay an extra $12/month.
Pricing: Paid plans start at $19/month, free plan
Best for: Small businesses, eCommerce, Publishers
Unique feature: Spam testing tool
GetResponse is a free Campaigner alternative with both email and SMS marketing functionality. This software solution sports a user-friendly email editor and a variety of pre-made email templates to create beautiful newsletters.
With GetResponse you can also create complex automated journeys to boost your conversions. You can easily craft simple action-triggered email sequences with the autoresponder feature or even automate all of your contact management efforts.
This tool can be an ideal solution for both beginners and professionals, since it provides spam testing tools so that you land your emails in your subscriber’s inbox and increase your deliverability. Last but not least, the landing page creator of the software is ideal for crafting SEO-optimized pages for your business.
- Event-based automation
- Website builder
- A/B testing and analytics for your landing pages
- Web push notifications
- Integration with popular services (Salesforce, Shopify, etc.)
This email marketing service has a free plan that you can use to try it out. It allows 2,500 newsletters/month for up to 500 contacts. For more, you need to purchase a paid plan starting at $19/month with unlimited newsletters, landing pages, and more.
8. Campaign Monitor
Pricing: Paid plans start at $11/month, purely testing free plan
Best for: NPOs, Publishers
Unique feature: Link review tool for emails
Campaign Monitor is the last Campaigner competitor in our list. However, this doesn’t mean that the software is lacking in any way. On the contrary, it has a powerful drag-and-drop editor that helps you create visually appealing email campaigns.
If you are a big creator, you will also benefit from the template management feature. With this, you can lock specific parts of your design to ensure they stay intact.
What’s interesting about Campaign Monitor is the time-zone sending feature. It allows users to increase their open and conversion rates by delivering campaigns at the right time for each subscriber. The only downside is that some of the more advanced features of the platform are only available on the top-tier plan which is pricey.
Campaign Monitor Features
- Drag-and-drop email builder
- Segmentation tools to deliver tailored content
- Real-time reporting and analytics
- Link review tool to spot broken links
- Integrations with WordPress, Salesforce, and eCommerce platforms
Campaign Monitor Pricing
This tool has a purely testing free plan that allows you to send an email marketing campaign to five subscribers. After that, you need a paid subscription starting at $11/month with a monthly email send volume of 2,500.
Discover The Campaigner Alternative That Suits You
Selecting the right tools is essential if you want your business to grow in the long term. Campaigner offers a decent service with multiple useful features, but it doesn’t come cheap, while if you’re new to email marketing, you’ll have a hard time familiarizing yourself with the software.
All the alternative tools mentioned above have been selected based on affordability, ease of use, and variety of features to boost your marketing efforts. In any case, take advantage of any free plans/trials to see the tools first-hand before committing to a paid plan.
If you feel that Moosend is a great match for you, make sure to sign up for an account and send some test campaigns to your audience!