When was the last time you mingled with top industry experts to exchange ideas or showcased your brand to attract new opportunities?

Attending digital marketing conferences and networking events can bring immense value to your business and help you grow as a marketing professional. These events are useful for marketing leaders who want to stay ahead of the curve and learn fresh strategies to elevate their work.

If you’re considering joining one of the top marketing conferences in 2025, here’s a list of must-attend global events in the United States and Europe. Choose the ones that best suit your specialization, needs, and budget.

Benefits of Attending Marketing Conferences

Wondering if joining a marketing conference is a clever idea? Having second thoughts is reasonable. You might be thinking of the pile of work left behind while you’re away or looking for more budget-friendly learning opportunities.

Besides, here are some of the advantages you’ll reap, to determine if it’s worth it:

• Networking opportunities: Meet and build relationships with industry leaders and exchange valuable insights.
• Marketing trends: Learn the latest trends in your field to improve your strategies and outpace competition.
• Career development: Expand your marketing knowledge and gain new skills to take up new work challenges.
• Brand awareness: Display your products and services and learn what your competitors are up to.
• Engagement: Revive your relationship with your work through personal development and team-building activities.

Attending conferences can provide a wealth of knowledge and opportunities that can significantly impact your marketing strategies and career growth. The prerequisite? You must choose the right one to make that happen.

Top Marketing Conferences 2025: A Comprehensive List

Here are our top marketing conference and meetup suggestions covering different marketing areas:

	Date	Location	Key topics
NRF’S Retail Big Show	January 12-14	New York City, US	Retail marketing, Martech
Advanced Email Conference	January 23	Manchester, UK	Email marketing, Omnichannel marketing
Rev2025	January 28-30	Online	Growth marketing, Lead generation, Content strategy
Affiliate Summit West	February 3-5	Las Vegas, US	Affiliate marketing, Partnership marketing
B2B Marketing Exchange	February 24-26	Scottdale, AZ, USA	B2B marketing, Martech
Digital Marketing Europe	March 19-20	Lithuania, Vilnius	Digital marketing, Marketing strategy, Growth marketing
BrightonSEO	April 10-11	Brighton, UK	Search marketing, Advertising
SocialDay	May 20-22	London, UK	Social media marketing, Influencer marketing
Marketing Analytics Summit	June 2-5	Phoenix, AZ, US	Business Intelligence, Marketing analytics, AI
CommerceNext Growth Show	June 24-26	New York, US	Retail marketing, Digital marketing
INBOUND	September 3-5	San Francisco, US & Online	Inbound marketing, Customer success, Sales

1. NRF’s Retail Big Show

When: January 12-14, 2025 (opening party at 1/11)

Where: New York City, USA (Jacob K. Javits Convention Center)

Fee: From $1,300 to $3,700 based on membership

Who’s it for: eCommerce professionals of any level and expertise

The NRF’s Retail Big Show 2025 gives the stage to representatives from top retail brands to share their knowledge and discuss some of the future trends in the industry. You can explore the latest technology in the field and seize networking opportunities with some of the biggest names in retail.

To make the conference more engaging, organizers offer tours to innovative retail spaces in New York, giving a first-hand experience to attendees.

Finally, you can join the event as a sponsor or exhibitor to promote brand awareness and attract new clients.

2. Advanced Email Conference

When: January 23, 2025

Where: Manchester, UK (Pendulum Hotel Manchester)

Fee: From £599 to £899 + VAT (Early bird opportunities)

Who’s it for: Professionals who want to improve their email marketing efforts

If you want to elevate your email marketing game, the Advanced Email Conference is the perfect place to do it. Learn the latest trends to conquer your subscribers’ inboxes and boost your revenue.

Here are some of the top topics on their agenda: artificial intelligence, email automation, omnichannel tactics, and personalization. Apart from gaining new insights from email marketing thought leaders, you can also join as a speaker, sponsor, or exhibitor and reap networking opportunities.

Keep in mind that this conference is recurring and held in different areas and countries. Keep an eye on extra dates and locations if this one doesn’t suit you.

3. Rev2025

When: January 28-30, 2025

Where: Online

Fee: From $299 to $889

Who’s it for: Startup owners, Inbound and growth marketers

Rev2025 promises to offer on-the-job marketing insights to help young entrepreneurs and growth marketers penetrate their market.

This online conference dives into the latest marketing strategy optimization, martech, lead generation, and content marketing tactics. You’ll learn how to build a strong online presence and bring the right people on board to upscale your business.

You can also join this event as a speaker to show your expertise and access several benefits, such as two free tickets and mentions on the event website and social media.

4. Affiliate Summit West

When: February 3-5, 2025

Where: Las Vegas, Caesars Forum

Fee: From $1,119 to $2,099

Who’s it for: Affiliate marketers, Advertisers, eCommerce sellers, etc.

Affiliate Summit West is one of the biggest events worldwide, where people from the affiliate and partnership marketing field unite. You’ll join a network of partners of all types, from publishers to reps from big companies like Meta and Klarna.

You can choose from seven topic tracks based on your area of expertise, including Content & Commerce, Brand Strategy, and Traffic & Conversion.

Finally, there’s a Meet Market and an Exhibit Hall where you can display your brand to potential partners or even customers. You can also join the event as a sponsor if you fulfill certain criteria.

5. B2B Marketing Exchange

When: February 24-26, 2025

Where: Scottdale, AZ, USA

Fee: From $2,195 to $7,995

Who’s it for: CMOs, B2B marketers, Sales practitioners

B2B Marketing Exchange is a must-attend event for B2B marketing and sales professionals. They can learn innovative strategies, such as AI adoption and performance measurement. Attendees can join different types of sessions and educational forms including workshops and case studies.

Apart from networking and sponsorship opportunities, attendees can submit their nominations for Killer Content Awards. They can share their B2B brand story to get recognized for their work by important people across industries.

6. Digital Marketing Europe

When: March 19-20, 2025 (Workshops on March 18)

Where: Lithuania, Vilnius

Fee: From €420 to €1,650

Who’s it for: Digital marketers, SEO specialists, Brand specialists, Data analysts

Another great in-person conference to join is Digital Marketing Europe. Covering a plethora of topics, from influencer marketing to digital messaging to neuromarketing, it’s a place for all types of marketers to grow their skills and learn from 40+ experts.

Apart from networking sessions and workshops, you can also become a speaker or track host. Professionals with event or podcast hosting experience can also become facilitators and help make this conference an engaging event while they gain exceptional experience and recognition.

Finally, you can select from among four sponsorship packages to showcase your brand to the audience and gain new leads and partners.

7. BrightonSEO

When: April 10-11, 2025

Where: Brighton Center, UK

Fee: From £530 to £1,060 (ballot and early birds available)

Who’s it for: Search marketing specialists and advertisers

Want to take over the search engines and make your brand popular in your industry? Then BrightonSEO in the right place to be. It’s a recurring marketing conference in the UK and the US (will also take place in September in San Diego), where bright minds in the field can exchange valuable insights.

You can find the so-called Fringe conferences for people in PPC, data and analytics, and digital PR. Plus, you can join deep training sessions to elevate your skills and networking opportunities to connect with the right people.

Interested in gaining sponsorship or hosting an event? BrightonSEO offers those opportunities, too.

8. SocialDay

When: May 20-22, 2025

Where: London, UK

Fee: Tiered options, One-day pass at £350 + VAT

Who’s it for: Influencer and social media marketing experts, Agencies

SocialDay aims to provide social media and influencer marketing experts with new insights and a place to network, connect, and grow. Joined by big brands and agencies, it’s a great place to learn new innovative strategies.

Apart from training sessions, you can also attend event hubs and networking sessions. They promise to provide attendees with an immersive, open-world experience that leaves the feeling of joining a leisure game.

Similarly with most top marketing conferences, you can request sponsorship to promote your work to important people in your industry.

9. Marketing Analytics Summit

When: June 2-5, 2025

Where: Phoenix, AZ, United States (Sheraton Phoenix Downtown Hotel)

Fee: Different options, regular price from $1,895 to $3,595

Who’s it for: Business intelligence and marketing analytics specialists

Join Marketing Analytics Summit to learn more about data-driven marketing and the latest insights in analytics and ROI. Attend sessions and interviews with keynote speakers, with various topics, including Generative AI tools for analysts, online behavior, and first-party data strategy.

You can also join as a speaker to showcase your expertise and promote your business. There are sponsorship and media/blog partner opportunities, too.

10. CommerceNext Growth Show

When: June 24-26, 2025

Where: New York, US (New York Hilton Midtown)

Fee: General admission at $4,495 (early birds and free tickets)

Who’s it for: Retailers, eCommerce marketers, Executives, etc.

CommerceNext Growth Show is a marketing summit for retail leaders positioning as a community rather than a conference. Join industry executives and leaders to gain new skills and insights. Connect with top peers in retail to exchange ideas and form long-lasting relationships.

During the conference, you can also gain hands-on experience with new tech including AI to level up your digital marketing efforts. They also have two award series to recognize retail troublemakers and their achievements, and a sponsorship program for brand reps who want to gain more attention.

11. INBOUND

When: September 3-5, 2025

Where: San Francisco, US (Moscone Center) & Online

Fee: TBD

Who’s it for: Marketing leaders in inbound, sales, customer success, revenue operations, etc.

INBOUND is an annual conference held by HubSpot covering a wide range of topics in the marketing field. From AI to personalization to content strategy tips, it’s a place where digital and inbound strategists can connect to grow their skills.

Apart from training sessions and speeches, attendees will be able to immerse themselves with a holistic experience with entertainment and wellness. There are also available sponsorship positions for business reps who want to build a stronger presence, nurture their community, and gain new leads.

Ready to Join Your Next Marketing Conference?

If the answer is yes, identify the skills you want to enhance based on your business needs and career goals. Remember, these events often require a significant budget. If you’re a team leader, ensure the topics covered will benefit your business and create a plan to leverage the knowledge gained.

Finally, review the agenda, speakers, and testimonials for each conference before making your decision. It will be an unforgettable experience full of potential.

“And suddenly you know: It’s time to start something new and trust the magic of beginnings.” – Meister Eckhart

As we roll into the new year, it’s time to reflect and set some fresh email marketing goals. What will make your email marketing campaigns shine this year? And how will you connect with your target audience genuinely to boost your metrics?

So, grab a hot beverage, get comfortable, and let’s explore 9 email marketing strategies based on the latest trends and expert resources. You don’t need to follow them step-by-step, just choose the ones that make sense to you according to your brand and customer needs.

1. Revamp your email list cleaning practices

Just like a new year inspires us to declutter our homes and minds, it’s the perfect time to tidy up your subscriber lists, too. This will give your email deliverability and sender reputation a great boost, which will ultimately lead to elevated campaign performance.

Here are some suggestions to improve your email list hygiene:

• Remove inactive subscribers and hard bounces: Set a regular schedule, every 3-4 months, to clean up invalid or inactive email addresses reducing significant metrics, such as open rates.
• Use a double opt-in process: Ask new subscribers to verify their email addresses before adding them to your email lists.
• Plan re-engagement campaigns: Nudge inactive customers with win-back content, such as freebies or incentives, and remove them if they don’t reply.
• Use a preference center: Let subscribers update their preferences easily to serve them with relevant content.
• Make unsubscribe easy: Place unsubscribe buttons at the email footer to help disengaged subscribers opt out fast.

If you already follow these tactics successfully, give yourself a nice pat on the back and keep up the great effort. Lacking certain email list cleaning foundations? Check out this comprehensive guide to clear the air.

2. Get informed about upcoming privacy updates

Privacy regulations are ever evolving. You need to stay ahead of the curve to keep your email marketing efforts compliant and your customers safe in 2025. Wondering how?

First off, Google and Yahoo have announced stricter DMARC, SPF, and DKIM policies to decrease phishing attacks. At the same time, Gmail and Yahoo will update their algorithm to send non-compliant email messages straight to the spam folder. AI will also prevail in email compliance and security. It will identify risks faster and will help marketers save their deliverability and time simultaneously.

Overall, to keep your customer relationships trustworthy, enhance your data privacy measures and inform subscribers about it. Tell them how you’ll treat that information, especially if you’re hyper-personalizing your email campaigns. As we feel in real life with strangers, some consumers may feel intruded when receiving hyper-personalized campaigns without giving their permission.

Finally, conduct regular and adopt privacy-centric practices, including encryption and secure servers. And remember, the more nuanced your privacy business goals are, the higher the customer loyalty and engagement will be.

3. Leverage the power of AI assistants

Over the past year, AI assistants such as ChatGPT and its counterparts, gradually started taking ground. Marketers started using them to enhance their copywriting and ideation. From asking suggestions for email subject lines and CTAs to information about certain industries, AI contributed to more effective email campaigns.

Many email marketing services, including Moosend, offer AI writers to help marketers with copywriting tasks and save them time without compromising quality. But to use their capabilities to the max, you need to generate the right AI email marketing prompts.

Watch this step-by-step tutorial to sharpen your prompts and deliver even more creative and targeted email newsletters this year:

However, keep in mind that you’re in charge of AI, not vice versa. Use it to help you in certain tasks but continue investing in authentic copywriting and ideas. The human element will always win.

Are you looking forward to trying out new AI tools? Sign up for a Moosend account or request a month for free to test out the AI-powered features and power up your storytelling.

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4. Adopt zero-party data strategies

In 2025, marketing personalization will continue to be a priority for businesses. Consumers will continue to be drawn to targeted emails, so upgrading your customer data collection would be a wise email marketing goal for the new year.

While widely used first- and third-party data tactics can be helpful, they’re prone to biases. So, requiring data directly from consumers will be a better cut-through, leveraging the so-called zero-party data tactics.

Use multiple assets, such as quizzes, surveys, and polls to collect data straight from the main source, to deliver more targeted messages to customer and prospects.

Check out this example by Harry’s to get inspired:

Subject line: Quiz: What’s your ideal skin-care setup?

To ensure that your products or services remain valuable and relevant this year, you can also request feedback through follow-up emails when a purchase is completed. Plus, many businesses offer incentives, such as freebies, in exchange for personal information.

Giveaways are also a great option to consider, especially when you’ve just launched a new product. Share those contests on social media as well to gain more traction.

5. Provide valuable, data-informed email content

Even though many eCommerce and SaaS businesses have improved their customer data collection process, making good use of this data is a whole different story.

To make the most of email segmentation, a great email marketing objective for the new year is revisiting your buyer personas and mapping the average customer journey. Then, determine what type of content each email subscriber subgroup would love to receive to nurture them effectively.

You can also refine or set up behaviorally triggered email types, which usually receive high click-through rates and conversions. Here are some examples:

• Abandoned cart emails
• Cross-sell/Upsell emails
• Product recommendation campaigns
• Post-purchase follow-ups

What else can you achieve in this area, besides streamlining common tactics such as A/B Testing and metrics analysis? Consider adding dynamic content to the game–if you don’t already do– and upgrade your automation workflows to deliver even more time-bound emails.

To make the most of these segmentation tactics, you’ll need an email marketing tool with top-notch marketing automation features to set them up easily. If your software is limiting you, read this guide to help you find an alternative and kick off the new year with smart tech stack.

6. Follow sustainable email marketing tactics

Another great email marketing goal to set for the new year is putting email sustainability high on your agenda. It’s not just good for the environment, but for your email marketing strategy, too.

Apart from sharing your environmental initiatives and certifications to attract like-minded consumers, sustainable email marketing includes practices such as segmentation and personalization.

For example, instead of sending bulk messages that will probably lead to low email open rates and spam complaints, create targeted campaigns based on demographics or customer preferences to pivot your metrics.

Keeping an eye on your email frequency is also vital. Collect relevant information through an updated preference center to cater to your subscribers’ needs. Ask them what content they’d like to receive from you to keep them hooked and reduce unsubscribe rates.

Finally, build more compact email campaigns to reduce loading times and improve user experience. To save time, source HTML email templates from well-known email marketing platforms or well-known builders such as Stripo.

7. Invest in loyalty and referral programs

Loyal customers are a business’s greatest resource. Capitalize on trusted and long-lasting relationships through customer retention initiatives, such as loyalty programs. Offer incentives, such as coupons or discounts based on certain milestones. If you already have a loyalty program, have a look at what other competitors do to outpace them.

Overall, the more excited your customers feel about your brand and incentives, the higher customer engagement will be. Reap the benefits of that trust by setting up a referral program or strengthening your current one to bring new customers on board.

“OK, but how will they know?” Send dedicated email campaigns with an appealing subject line and a powerful call-to-action to tell them. Sharing an incentive with both parties is a great practice to meet your business objectives in that area.

You can also share your referral program through other emails, such as post-purchase follow-ups to grab the attention of customers while they’re still warmed up after an interaction with your brand. Even when they don’t convert, it will be a good brand awareness boost.

Check out this referral email example by Maude to get inspired. Set the right expectations with a descriptive subject line like this one.

Subject line: Get $5 off for every friend you refer.

8. Combine email with SMS for better outreach

While email marketing is highly profitable, resorting to other marketing channels as well can bring better results this year. Combine email with SMS marketing to expand your outreach and convert your audience where they usually hang out.

You don’t need to deliver every campaign via SMS. Instead, set specific goals for this complementary channel and track them down the line. For instance, use it for time-bound communications, such as flash sales, exclusive offers, and appointment scheduling. Or leverage segmentation tactics and nudge customers who usually open SMS messages compared to emails.

You can also set up automation workflows and triggered messages after certain customer actions. And create a consistent branding experience to help readers recognize your communications on every channel.

Remember, you need to get their opt-in first before texting them to be fully compliant. And don’t worry about budgeting too much. With the right tools, it’s a cost-effective digital marketing approach that can work miracles.

9. Expand your email marketing skills

Maintaining an effective email marketing strategy is not always a breeze. The capabilities of this channel change as technology grows. To keep up with this stream, you need to grow your skill set once in a while. If that sounds like a good idea, you just discovered our final email marketing resolution.

Check out these email marketing courses and find what suits you based on your needs:

• Moosend’s eCommerce email marketing: For beginners in eCommerce and small business email marketing.
• Hubspot Academy email marketing course: Beginner and intermediate level email marketing skills.
• Skillshare email marketing strategy course: All experience levels, with applications for multiple industries.

If you’re a fan of newsletters and interested in receiving regular email marketing updates, here are our top picks:

• Moosend’s newsletter: Email marketing tutorials, digital marketing tips, product announcements, special offers, etc.
• Litmus newsletter: Email marketing insights, research reports and e-books, webinar announcements, etc.
• Really Good Emails newsletter: Email design tips and campaign inspiration.

And if you fancy some good old reading, check out this list up-to-date list of email marketing books.

New Year, New Email Marketing Goals

Which of the goals above would you like to prioritize? Is there anything else you’d like to optimize missing from this list? Whatever the answer, we wish you a happy new year, full of email marketing success.

And remember, it won’t be always fun and games. New beginnings require a learning curve, but adopting a growth mindset will help you navigate challenges and build a powerful email marketing engine, against all odds.

The holiday rush is over and your sales have pivoted. But then what?

Returning to “business-as-usual” after the holiday season is like letting hard-earned gains slip away. Instead, brands can capitalize on the sales momentum to boost their holiday revenue even more, and build stronger relationships with new, prospective, and existing customers.

The following 8 post-holiday email marketing strategies will help you keep the momentum going. You can also check out how other brands rode the post-holiday waves including expert email marketing tips to drive sales.

1. Extend your sales period

Who said that sales are only for the holiday season? According to recent stats, almost one in two people enjoy shopping right after Christmas, so why not give them that opportunity? This could also be the case for holidays, such as Black Friday and Cyber Monday, which usually revive consumers’ shopping lust.

If extending your sales is not a viable option, you can also share incentives, such as free shipping or returns to make your offers more appealing.

No matter what you opt for, inform your target audience about your sales extension straight from the subject line to increase open rates, especially from highly interested consumers.

Here are some email subject line suggestions to make your message clear:

• Holiday cheer continues: Extra days of discounts!
• Extended holiday sale for the naughty and nice 🎅
• Holiday deals extended 🎁

Add important information about your deals at the top so that recipients spot it fast. You can also create a sense of urgency using a countdown timer or “Buy now” CTA buttons.

Here’s a great post-Labor Day deal by Rael. When opening the email, the reader knows exactly what they should do to claim the deal.

Subject line: ⭐️ LABOR DAY SALE EXTENDED ⭐️

2. Set up abandonment cart workflows

If you don’t send cart abandonment emails to website visitors who have showed a clear intent to buy, it’s time to do so. These email types have been linked with high click-through rates and conversions for eCommerce stores. And in peak seasons, not setting them up would be waste of ROI potential.

To make your post-holiday email marketing strategy more effective, add social proof to earn recipients’ trust, or even share a limited-time incentive, like a coupon or discount code. This is even more special for first-time buyers, as you introduce them to your brand with more generosity.

Overall, adding a sense of urgency without sounding too salesy is key. Place high-quality product visuals and descriptions to move reluctant or last-minute buyers to the checkout.

Here’s a great-looking example by Nomad. They notified customers that their favorite item is selling quickly to yield more conversion rates.

Subject line: Nomad Gear is Selling Out Quick

Ready to automate your abandoned cart emails? Choose an email marketing platform like Moosend with user-friendly automation features to set them up fast. You can also pick a holiday-themed email template and customize it based on your needs.

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3. Run upsell/cross-sell campaigns

Think of how much valuable customer data you gained during the holiday shopping season. Capitalize on it to create post-holiday email marketing campaigns with personalized product recommendations. Tools like email list segmentation and analytics solutions will help send more targeted emails based on demographics and even more nuanced data.

Dive deeper into customer insights to unveil their purchase history or website behavior and design email campaigns accordingly. You can also send special offers for upselling post-holiday promotions to yield more sales.

Plus, with the right messaging you can take this post-holiday email marketing strategy to the next level, and start building stronger relationships with your customers. You’ll do that by providing customers with a better, more personalized experience and not just selling more to them.

Yes, but what’s the balance? How about a “Post-holiday gift ideas just for you” subject line? It would motivate many email subscribers who did not get the opportunity to treat themselves during the holidays to seal the deal. And remember, the more targeted your email content, the better.

Here’s a holiday email example you can easily mimic by Open Spaces. Customize your messaging based on your needs.

Subject line: Our holiday colors are selling out fast…✨❤️

4. Reward loyal customers with exclusive deals

New customers are precious but loyal ones are the backbone of your business. Show them extra love to strengthen those valuable relationships, especially for customers who’ve been generous with you during peak seasons.

While it’s important to acknowledge those buyers all year long, post-holiday emails may have a different impact on them. Share exclusive deals or extra loyalty points with VIP members to show them your gratitude and keep them warmed up.

You can also give early access to new products or similar incentives they’d love to claim. Take their preferences into consideration when sending those emails to gain more profits.

In this email campaign, McDonalds rewarded loyal members with free food. Use a similar format and enhance your email design with holiday elements if you see fit to boost engagement metrics. An emoji can be a terrific addition.

Subject line: You earned 650 points toward FREE food 🎉

5. Inform about restocked items

Did your bestsellers get out of stock during the holiday season? Notify your customers they’re back, especially those who did not manage to purchase in time. When crafting those promotional emails, add a sense of urgency to boost conversions.

This is even more crucial if you shared those items in your holiday gift guides. To make this email more attractive, offer incentives, such as free shipping and returns.

Mention the purpose of this campaign straight from the subject line so that recipients highly interested in those products rush to claim them.

Here’s a back-to-stock campaign example by SONOS that’s highly effective:

Subject line: Restock Alert: Your favorites are back

Wishing to power up your seasonal marketing efforts with a similar campaign? Pick a holiday email template from Moosend’s library and customize it based on your needs using the drag-and-drop editor.

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6. Send referral emails with incentives

Another great marketing idea that will help you capitalize on your holiday momentum is promoting your referral programs. Invite holiday shoppers to bring their loved ones on board by offering appealing incentives to both sides, such as gift cards and discounts.

To build a converting standalone referral email, stick to a single call-to-action that pops out from the rest of the text with a bright color. State what’s in it for customers who refer early on to increase your conversion rates. Plus, ensure that the referred customer has all the information needed through a heart-warming welcome email.

If you’re a small business owner on a tight budget, you can also opt for non-monetary rewards, such as free shipping to early birds or even resources they’ll find useful in the post-holiday era.

And now, you’ll probably be expecting another email example. We’ve got a great one by MeUndies. Alter the messaging to match the post-holiday vibes to get more points:

Subject line: Spread the Love (And Get PAID💰)

7. Share engaging content with non-buyers

Many passed by your website and looked at your products or services during holidays but did not purchase. Some people are not ready yet, and that’s fine. But if you want to keep them warmed up, run brand awareness initiatives to help them learn more about you, without selling directly to them.

It’s up to you to decide the most fitting content based on your brand identity and audience segments. For instance, you can share helpful resources from your blog, behind-the-scenes from your team doing a holiday team activity, or a landing page with social proof.

Remember, to send those email campaigns, it’s vital to get people’s opt-in first, otherwise you might cause confusion, or worse, complaints.

Check out this example by Goodfor Company with social proof. It engages the audience without sounding pushy:

Subject line: Our customers are thrilled.

8. Craft thank you emails for holiday shoppers

You don’t always need to go big with holiday buyers to win them over. A simple message can take you a long way, and make customers appreciate you even more. Share a thank you email with buyers who completed a purchase with special wishes that reflect the tone of each holiday.

So, if we’re talking about Christmas sales, send a heartwarming message to wish them the best for the New Year. Or if it’s Halloween, craft a wicked gratitude email full of spooks to get them in the right mood.

You can also craft a personalized message, like this one by Airbnb to increase conversions:

Subject line: Get a personalized highlight reel of your hosting success

Turn Post-Holiday Blues into Opportunities

There’s nothing than a well-built sales momentum to keep your brand growing. Target your audience through these post-holiday email marketing strategies to keep them hitched.

After all, every day can feel like a holiday when put in the right mood and served with the right opportunities and incentives. Segment your email lists accordingly and make email recipients feel excited for their belated holiday deals.

If you’re looking for new email marketing software, you might have come across the dilemma: Mailchimp vs GetResponse. Which one is the best for your business?

The bad news is there’s no quick answer.

The good news is that our Mailchimp vs GetResponse review will help you decide. We test their features, overall ease of use, marketing automation capabilities, customer support, pricing model, and more to see which service comes out on top.

Looking for an alternative?

Save $$$ of your marketing budget by switching to Moosend today!

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Mailchimp vs GetResponse: Feature Comparison

Here we have a quick comparison table to get you started.

	Mailchimp	GetResponse
Free plan	Yes (limited)	Yes
Pricing	$13/month (500 contacts – 5,000 emails)	$19/month (1,000 contacts – unlimited emails)
Best for	eCommerce, Publishers, SMBs	Ecommerce, Marketers, Agencies, B2B businesses
Email tools	Email builder, 137 pre-made templates, Content studio	Email builder, 237 newsletter templates, A/B testing
Marketing automation	Advanced	Advanced
Reporting & Analytics	Extensive	Extensive
Landing pages & Signup forms	Yes	Yes
SMS marketing	Yes (add-on)	Yes (MAX plan)
Deliverability	93%	90%
Integrations	335	185
Customer support	Knowledge base, email support, chat and phone support	Email & live chat, phone support, webinars, help center
AI features	AI content generation for email only (beta), Subject line helper, AI-generated automations (beta)	AI subject line helper, AI-powered website builder, AI autoresponder generator, AI course creator, AI landing page builder

Now let’s see more details about each category.

Setup & Ease of Use

Mailchimp:

Mailchimp is designed to be user-friendly, allowing users to quickly learn its features and functionalities. Setting up an account is straightforward, taking just a few minutes and a few clicks.

The platform’s navigation is intuitive, with a left sidebar for easy access and a convenient “Create” button that streamlines the process of crafting campaigns, automations, forms, and more without the need to search extensively.

However, we found out that locating created forms and landing pages can be challenging. Their placement isn’t immediately apparent, which may lead to unnecessary frustration for users unfamiliar with the interface. Despite this minor inconvenience, Mailchimp offers a smooth overall experience, though there is room for improvement in certain areas.

GetResponse:

During our GetResponse review, we found a modern, fast, and user-friendly interface that is easy to navigate, even for users with no prior experience in marketing tools. Its intuitive design ensures you can quickly familiarize yourself with the platform and start launching marketing campaigns efficiently.

The “Quick Actions” widget is particularly useful, offering easy access to key tasks such as creating emails, popups, adding contacts, or initiating marketing automation workflows. For a more traditional navigation approach, the Tools menu at the top provides access to all available features.

New users have the option to explore the platform independently or follow an interactive tutorial upon their first login. For those unfamiliar with email marketing or the tool, the tutorial is highly recommended to make the onboarding process seamless and effective.

Winner: Both email marketing services have a clean design and straightforward navigation. Despite the differences in aesthetics, users will have a similar experience with both platforms. It’s a tie.

Email Builder

Mailchimp:

Mailchimp’s email builder stands out for its speed, intuitive design, and a robust selection of features that cater to both beginners and experienced marketers. We found a wide range of tools to create engaging emails, allowing users to seamlessly add images, videos, buttons, surveys, and even custom HTML code for more tailored designs.

For eCommerce users, the ability to connect your store with Mailchimp is a significant advantage, as you can add products directly to emails and include personalized product recommendations to drive sales.

Customization of email campaigns is straightforward—users can simply click on any email element to edit it, making it easy to refine content without navigating complex menus. One particularly noteworthy feature is the “Optimize” button, which provides actionable suggestions to improve your campaign, ensuring emails are error-free and more effective.

For those on the Standard or Premium plans, Mailchimp offers an AI-powered content generator, which streamlines the process of creating compelling copy, saving time while maintaining quality.

Overall, Mailchimp’s email builder delivers a user-friendly experience with powerful tools to create polished, professional campaigns.

GetResponse:

GetResponse has a great drag-and-drop editor that’s clean and responsive. To customize your email campaign, you click on the element you want and make the necessary changes. You can add images, text, buttons, and videos as well as more advanced eCommerce items like promo codes, products, and product recommendations. You can also promote your online courses by adding a course block. As such, GetResponse can cover the needs of marketers, creators, and eCommerce brands.

Another handy feature of GetResponse’s email editor is the ability to add, save, and reuse different sections and blocks. This can save crucial time if you work on email campaigns regularly.

You can also optimize your emails for mobile devices. The platform lets you hide certain elements on mobile devices and reverse the order of columns for a seamless experience on smaller screens.

If you run out of ideas or need help fine-tuning your copy, GetResponse has an AI assistant that eliminates writer’s block and generates email copy for you. Finally, the email builder includes tools for spam check, inbox preview, and dark mode preview.

Winner: Both marketing software offer advanced features so that you can create beautiful email newsletters. We wouldn’t say that one is better than the other, so it’s a tie.

Templates

Mailchimp:

Mailchimp’s template library offers a broad selection of 137 pre-designed templates tailored to various industries and campaigns. They are aesthetically pleasing and can be easily customized, while their responsive layouts ensure emails look great on any device.

Compared to GetResponse and other alternatives, customization options may feel limited, especially for more advanced users. Nevertheless, they are ideal for quick email creation, when campaigns don’t require advanced customization.

The main pain point here is that Mailchimp users on the free plan can only access 7 basic designs. This is not the case with GetResponse, which makes templates available for all users.

GetResponse:

GetResponse comes with 237 high-quality email newsletter templates that are also mobile responsive. They can cover various needs like welcoming subscribers, re-engagement, product promotion, and webinar invitation.

These templates are fully customizable, so they are an excellent starting point when you need to craft a quick email campaign.

Winner: GetResponse offers a bigger variety of email templates, plus they are of higher quality compared to Mailchimp’s. Getresponse takes the win!

Marketing Automation

Mailchimp:

Mailchimp’s Customer Journey Builder has an intuitive interface that makes it easy to use for both beginners and advanced users. You’ll be able to set up automated welcome emails, abandoned cart reminders, thank you messages, and more.

We also found 100+ pre-built journeys that can help you set up a complete marketing strategy to reach, engage and convert your audience. And if you want to craft a custom workflow, there is a wide range of triggers and actions for your sequences.

It’s important to mention that Mailchimp’s automation templates are categorized based on their goal, such as nurturing leads, re-engaging contacts, etc. This is immensely helpful for new users since they understand immediately what each template is used for.

GetResponse:

Testing GetResponse’s visual workflow builder we saw that it’s slightly less intuitive than Mailchimp’s. However, it offers equally advanced automation as Mailchimp, while the color coding helps you understand which paths lead where. With GetResponse, you can also automate your lead scoring.

Additionally, the platform comes with 42 automation templates for sales promotion, lead qualifying, post-purchase, abandoned cart and more.

Where GetResponse really shines, though, is in segmentation. Using the dynamic segment filter, you can target your audience with accuracy and deliver tailored content that resonates with them.

Another unique feature of the platform is conversion funnels. These are pre-built scenarios made to sell, build your contact lists, showcase offers, and help you grow.

Finally, with GetResponse you can send automated push notifications and SMS messages (not available in all plans, though.)

Winner: In this GetResponse vs Mailchimp automation showdown, GetResponse emerges as the winner since it provides more options that let you build a multi-channel marketing strategy. However, if you rely on pre-built automation recipes, then Mailchimp would be a better choice.

List Management

Mailchimp:

Mailchimp’s approach to contact management is unique. The platform offers multiple tools for organizing subscribers, including segments, groups, and tags. While these options provide flexibility, the differences between them may not be immediately clear, which can be confusing for first-time users.

In Mailchimp, you have “Audiences,” which function as distinct lists. However, a key drawback is that if a subscriber appears on multiple audiences, they are counted—and charged—separately, potentially leading to higher-than-expected costs.

Segmentation is one of Mailchimp’s strong points, allowing marketers to target subscribers based on various criteria, such as demographics, location, language, or signup source. Advanced segmentation capabilities include using eCommerce data like purchase behavior, abandoned cart details, and campaign interactions. Additionally, on Mailchimp you can create a preference center, giving subscribers control over how they wish to receive communications.

For marketers, Mailchimp’s segmentation features can be powerful, but understanding its contact management structure is essential to optimize costs and leverage its full potential.

GetResponse:

Unlike Mailchimp, GetResponse has the power to perform more complex list management. For example, you can copy contacts to another email campaign or remove them entirely.

Regarding your segments, you’ll be able to add any/all conditions to users, and even groups. This means you have more customizability than Mailchimp. Additionally, with the Engagement Score feature the platform assesses subscriber interactions, facilitating segmentation based on engagement levels.

Winner: Segmentation and list management are more flexible in GetResponse. This is among the main reasons why GetResponse wins this one.

Reporting & Analytics

Mailchimp:

Mailchimp offers robust reporting and analytics capabilities that provide valuable insights for optimizing email marketing campaigns. The platform tracks essential metrics, including click-through rates, open rates, bounces, and unsubscribe trends. Additionally, it has advanced features such as email client data, social media performance analytics, and click maps, offering a comprehensive view of audience interactions.

For businesses focused on eCommerce, Mailchimp delivers detailed eCommerce reports to analyze sales performance and customer behavior. With its integration with Google Analytics, you can dive deeper into your conversions and track how each campaign affects them.

Higher-tier plans unlock custom reports and comparative analytics, allowing businesses to tailor insights to their specific needs.

GetResponse:

Reviewing the reporting and analytics tools of GetResponse, we found that they are user-friendly, visually appealing, and highly customizable. The platform tracks opens, clicks, bounces, spam complaints, and unsubscribe rates. You also get additional data about the number of emails that were sent and delivered.

The platform also includes more in-depth reports, such as eCommerce and product recommendation reports. For advanced users who want to dig deeper, GetResponse offers custom reports that include data points not available in standard reports.

We also found that GetResponse can automatically generate emailable “groups”. Essentially, when an email is sent, GetResponse shows you several segments of contacts who took specific actions. For example, you’ll see groups of people who opened your email, clicked your email but did not do an action, etc. This way, you can send relevant follow-ups or quick reminders. In Mailchimp, you don’t get this useful functionality.

Winner: Both email marketing apps have decent reporting and analytics tools, but Mailchimp is a bit more comprehensive.

Forms & Landing Pages

Mailchimp:

In this GetResponse vs Mailchimp review, we also got to test the lead generation tools of both platforms. Mailchimp’s form builder is straightforward, offering options for embedded forms, popups, and signup landing pages. While functional, not all templates are responsive. To add some flexibility, there are integrations with platforms like WordPress and MailOptin.

The landing page builder features drag-and-drop functionality, making it easy to design visually appealing pages. However, the tool can feel sluggish, and experienced users may find the interface and options somewhat limited. A key limitation is the inability to build landing pages from scratch, as users must edit from a small selection of pre-designed templates. This restricts creative freedom and may not meet the needs of users seeking fully customized designs.

As a side note, we found these features located under the ‘Audience’ tab. This may not be immediately obvious to all users, thus causing unnecessary frustration. A quick way to access them is by clicking ‘Create’ in the top left corner.

GetResponse:

GetResponse lets you create various popups including promo bars, signup forms, and download prompts that are triggered by actions like scrolling or exiting a page. Alternatively, you can create embeddable forms for your website. In total, we found 186 pre-made designs for both types. As for the builder itself, it has ample customization options including the ability to add timers, promo codes, and videos.

Moving on to the landing page builder, we really liked how clean and easy it feels to use it. You’re able to add both simple and more advanced elements like webinar signup forms, product boxes, and countdown timers. You can conduct A/B testing and discover what works best for your audience in order to increase conversions and sales.

If you’re pressed for time, the AI landing page creator will be a huge help.

Winner: The tools offered by Getresponse provide better ease of use as well as advanced functionality that you don’t find in Mailchimp. GetResponse wins.

Mailchimp vs GetResponse: Email Deliverability

High email deliverability is essential for effective email marketing. When you spend time and money designing the “perfect” email campaign, you want it to reach subscribers’ inboxes and not the spam folder.

Emailtooltester has conducted email deliverability tests that demonstrate the most reliable email marketing services based on their deliverability. Here are the results:

Source

Mailchimp is in the third position, boasting excellent deliverability with an average score of almost 93%. GetResponse ranks a little lower with an average score of 90%.

At this point we should note that these results can vary from sender to sender. Nevertheless, they provide an insight into what you can expect from each email marketing platform should you decide to select one of them for your business.

Winner: Both Mailchimp and GetResponse offer an excellent email deliverability rate according to the tests. So, this one is a tie!

Mailchimp vs GetResponse: Integrations

Mailchimp:

Mailchimp’s platform has one of the largest integration directories among email marketing services. There are 330 integrations with third-party apps, helping you connect with CRM tools, eCommerce platforms, lead generation services, and more.

If you plan on connecting your favorite marketing apps with Mailchimp, it will be hard not to find the one you need.

GetResponse:

GetResponse integrates with fewer services than Mailchimp, but the number of integrations available is still impressive (and adequate for most users). Specifically, there are 185 integrations with social media, CRM, eCommerce, and website builders.

Some integrations are offered directly by GetResponse, while for others you’ll need to use Zapier.

Winner: Mailchimp wins this one mainly due to the high number of integrations it offers, making it an ideal choice for all kinds of users.

Mailchimp vs GetResponse: Customer Support

Mailchimp:

Mailchimp offers different levels of customer support based on your plan. If you are on the free plan, you will only have email support for the first 30 days. For all paid plan users, Mailchimp offers 24/7 live chat and email support. For its top tier plan, the Premium plan, the platform provides phone and priority support.

On top of this, Mailchimp has a great knowledge base with guides and tutorials to help you out.

GetResponse:

In GetResponse, things are similar. All paid plan users have access to 24/7 live chat support and support via email. For users on the 30-day trial, support is the same as for paid plan users. After the trial period, though, you cannot contact the Customer Success team, and you can only access Help Center materials.

For the top tier plan, the MAX plan, GetResponse offers additional phone support.

Winner: This is a tie since the two services don’t have any noticeable differences. Our only note here is that Mailchimp is notorious for having slow support times according to user reviews.

Mailchimp vs GetResponse: Pricing

It’s time to compare the two tools in terms of their pricing.

Mailchimp:

Mailchimp’s pricing consists of three paid plans and a free plan. Mailchimp’s free plan allows you to have 500 subscribers and send 1,000 monthly email campaigns. This plan used to be very popular, but after recent changes it has shrunk a lot, thus being adequate only for users with small email lists.

The first paid plan called the Essentials plan ($13/month) offers basic email marketing tools, while the Standard plan ($20/month) unlocks advanced segmentation, multi-trigger automation, retargeting ads, and multivariate testing.

Mailchimp’s Premium plan offers even more advanced functionality, which is ideal for larger organizations with specific needs.

GetResponse:

GetResponse has four paid plans available. The Email Marketing plan starts at $19/month and offers unlimited email newsletters, autoresponders, forms and landing pages, and 24/7 support.

For marketing automation workflows, web push notifications, advanced segmentation options and sales funnels, you need the Marketing Automation plan starting at $59/month for 1,000 contacts.

To unlock eCommerce functionality, promo codes, and eCommerce tracking, you need to pay $119/month for the Ecommerce Marketing plan. There is also the GetResponse MAX plan with custom pricing, including SMS marketing, transactional emails, and AI recommendations.

For new users GetResponse has a 30-day trial letting you test its premium features. After that period, your account becomes a free plan with 2,500 newsletters per month for 500 subscribers but no access to support.

Winner: GetResponse is slightly more affordable than Mailchimp, especially for smaller email lists. Its free version is more generous too. For these reasons, we give this win to GetResponse.

Top Mailchimp and GetResponse Alternatives

If you’re unsure about Mailchimp and GetResponse or you want to explore more alternative options, here are the top contenders.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best Feature: Powerful automation with a vast range of triggers

Moosend is a powerful email marketing and automation tool offering advanced features tailored for eCommerce and small businesses. You get a modern drag-and-drop editor with various advanced items like countdown timers, videos, and product blocks. To put your marketing on autopilot, you get a visual workflow editor with a vast range of triggers and actions (including eCommerce ones.) You also get flexible segmentation options to deliver laser-targeted campaigns and real-time analytics to track and optimize your performance. Finally, Moosend has a responsive 24/7 support team to help you out if you encounter any problems.

Why prefer Moosend: The service comes with powerful functionality at a more competitive price than GetResponse and Mailchimp, making it an ideal choice for small businesses and SMBs.

2. Constant Contact

Pricing: Paid plans start at $12/month, 14-day trial

Best Feature: Event management tools

Constant Contact is a robust email marketing platform that stands out as a strong alternative to Mailchimp and GetResponse, particularly for small businesses and nonprofits. Its intuitive drag-and-drop editor and industry-specific templates can simplify the creation of professional emails. A standout feature is its seamless event management integration, so that users can send invites, manage RSVPs, and track attendance effortlessly. The tool can also integrate with eCommerce platforms like Shopify, WooCommerce, and Etsy, making it ideal for online retailers. Its social media tools, including ad creation and post scheduling, can help businesses build a complete digital marketing strategy.

Why prefer Constant Contact: This simple email marketing solution has a wide range of tools (ads, social media, revenue reporting, SEO recommendations) that can help small businesses amplify their reach and increase their revenue.

3. MailerLite

Pricing: Paid plans start at $10/month, free plan

Best Feature: Sell digital products and subscriptions

MailerLite is a popular email marketing tool offering several advantages over Mailchimp and GetResponse. You get a drag-and-drop email editor, beautiful pre-made templates, powerful automation features, and a landing page builder. MailerLite lets you create a website, blog, and unsubscribe page. On the top-tier plan, you also get AI tools, a preference center and access to the custom HTML editor.

Why prefer MailerLite: Mailerlite is an affordable solution offering advanced functionality that is ideal for small businesses or beginners.

Additional Resources to Check

Here are a few resources to expand your reading:

• Mailchimp Review
• Mailchimp alternatives
• GetResponse alternatives
• Best email newsletter services

Mailchimp vs GetResponse: The Takeaway

By now, you must have a better understanding of the two tools compared above. Consider your specific needs and evaluate which service can be a better fit for your business. Our advice is to leverage the available free plans and trials offered and test each platform’s capabilities yourself.

If you’re unsure whether the two competitors will fit your needs, you can widen your search by looking at what other alternative solutions can offer.

Brands always look for effective ways to guide consumers through the customer journey, from awareness to loyalty. Email marketing is one of the most powerful tools for achieving this.

Email can seamlessly engage customers at every stage of their journey by delivering personalized, timely messages, driving meaningful connections, and measurable results.

In this essential guide, we’ll go through everything you need to know about mapping your email marketing customer journey and all the benefits it can bring to your business.

What is the Email Marketing Customer Journey?

The customer journey is the process a customer goes through, from first learning about your brand to making a purchase. It includes key stages like awareness, consideration, purchase, and loyalty.

An email customer journey focuses on how email supports this process. You can guide customers at every stage through targeted campaigns—raising awareness with introductions, nurturing consideration with educational content, driving purchases through offers, and building loyalty with personalized follow-ups and retention emails.

By mapping this journey, you can create a cohesive SaaS content strategy that engages customers at the right time with the right message.

Benefits of Mapping the Customer Journey in Email Marketing

The email marketing customer journey is all about building connections with your customers through targeted email campaigns.

Creating a map lets you see the key touchpoints along that journey and target the right emails to customers at the right time.

Before we see how to plan one, let’s look at some of its advantages.

Offers personalized experiences

Email personalization is a powerful tool to understand and segment your audience effectively. This way, you can deliver more tailored messages that resonate with their needs.

For example, if Mary is in the post-purchase stage, you can send her a purchase confirmation, delivery updates, and related product offers.

On the other hand, John, in the consideration stage, might receive personalized welcome emails or first-time discounts that encourage him to take the next step.

Mapping the journey ensures your email campaigns align with customer demographics, behaviors, and needs, creating a seamless and engaging experience.

Improve customer satisfaction and loyalty

Mapping the customer journey will allow you to identify pain points and opportunities you can address later with targeted content.

For example, if a customer frequently abandons their cart, you can send an email highlighting the benefits of the product they left behind, perhaps paired with a limited-time discount or free shipping offer.

When you tailor your emails to appeal to customers’ pain points, they feel like you understand their hopes, problems, and day-to-day lives.

The result? You increase customer satisfaction, align your marketing efforts with customer needs, and turn them into loyal shoppers who rely on you for solutions.

Collect insights for future marketing strategies

Did you know the email marketing customer journey is a valuable roadmap for marketing teams to follow, analyze, and refine?

Gathering data and insights can continuously improve your email marketing strategies. Let’s explore how key metrics can drive your success.

• Open rates: If you notice that emails with personalized subject lines have significantly higher open rates, you can prioritize personalization in future campaigns.
• Click-through rates (CTR): Analyze which CTAs drive the most clicks. For instance, if “Shop Now” consistently outperforms “Learn More,” you can adjust your language accordingly.
• Abandoned cart recovery: If data shows that offering a 10% discount in follow-up emails recovers more carts than free shipping, you can adjust your strategy for higher conversions.
• Engagement by stage: If you see a drop-off in engagement during the consideration phase, you might introduce new content, like testimonials or case studies, to re-engage customers.

These insights will allow you to optimize your email customer journey and offer new leads more reasons to move further down your email marketing funnel.

How to Map the Email Marketing Customer Journey

Now that we’ve talked about the benefits, let’s see how to plan your roadmap.

1. Create a detailed profile of your ideal customer

Customer profiles, or personas, are essential for mapping the email customer journey. They help you segment your audience and create tailored email campaigns that address specific needs and behaviors.

To build a customer profile, consider who your product or service appeals to the most. You can use data from your existing customers to enrich these profiles, such as demographics, email engagement patterns, and pain points.

For email marketing, a detailed customer profile should include:

• Who they are: Age, gender, location, socioeconomic status, values, etc.
• Their day-to-day life: Career, hobbies, family life, and lifestyle preferences.
• Pain points and goals: What challenges do they face, and how can your emails address these struggles to help them achieve their goals?
• Email behavior: How they interact with your emails—open rates, click-throughs, and the types of content they engage with.
• Purchasing habits: Frequency of purchases, average order value, and preferred products or services.

You can create as many customer profiles as you need to address various groups within your target audience.

Further reading: For more, check out our dedicated customer personas guide,

2. Break it down into more distinct stages

Depending on your business model, there are many ways to interpret the customer journey. For example, a B2B SaaS company’s journey will differ from a B2C fashion retailer.

Here’s a standard customer journey example:

Source

Most email marketing customer journeys include the stages of awareness, consideration, purchase, and retention, with re-engagement as an additional stage.

To map an effective journey, let’s see each stage separately.

• Awareness stage: Potential customers first encounter your brand. Emails introduce your business, educate, and build initial trust, often triggered by actions like newsletter sign-ups or resource downloads.
• Consideration stage: Customers are evaluating their options. Emails highlight product features, address pain points, and build confidence, helping them move closer to a decision.
• Purchase stage: This stage focuses on converting interest into action. Emails ensure smooth transactions with confirmations, updates, and recommendations for related products or services.
• Loyalty stage: After a purchase, emails can build long-term relationships through personalized follow-ups, loyalty rewards, and exclusive offers, encouraging repeat engagement.
• Re-Engagement stage: Inactive customers are encouraged to reconnect through emails with incentives, updates, or reminders of your brand’s value, bringing them back into the journey.

3. List customer interactions, pain points, and feelings

The email marketing customer journey involves various touchpoints where customers interact with your brand.

Identifying these interactions is crucial for sending targeted emails at the right moment for a seamless and engaging experience.

You can organize them according to each stage. Here’s an example with potential interactions for each step.

Awareness stage

• Visiting your website or landing pages
• Searching for your product or service online
• Clicking on online ads
• Following your brand on social media
• Signing up for your newsletter, demo, or free trial

Consideration stage

• Browsing your product pages or pricing section
• Downloading resources like ebooks or whitepapers
• Attending a webinar or live demo
• Adding items to their cart but not checking out
• Asking questions via chatbots or customer support\

Purchase stage

• Completing an order or signing up for a subscription
• Using a discount code or special offer

Loyalty stage

• Leaving product reviews or ratings
• Engaging with loyalty or rewards programs
• Following your social media for updates or promotions

Re-engagement emails

• Inactive accounts
• Unopened emails

Apart from their interactions and pain points, you need to understand your customers’ mindset and emotions at each stage. This way, you’ll create messages that fully resonate with them.

For example, customers in the awareness stage may be curious and unsure about your brand, while those in the purchase stage may be excited but still have questions or doubts.

4. Find the right email opportunities for each stage

Each stage of the email customer journey requires tailored opportunities to align with the customer’s mindset and level of engagement.

Sending the wrong type of email at the wrong time—such as a hard sell at the awareness stage—can alienate potential customers. Here’s how to match email opportunities with the appropriate stage:

Awareness:

• Welcome emails: Introduce your brand and set expectations for future communications.
• Educational campaigns: Share helpful resources like blog posts, guides, or explainer videos.
• Free trials/resources: Encourage engagement by offering free trials or downloadable content.

Consideration:

• Product recommendations: Highlight items or services they’ve shown interest in.
• Case Studies and testimonials: Build credibility with success stories.
• Cart abandonment emails: Gently remind customers of items left in their cart, adding incentives like free shipping or discounts.
• Follow-up emails: After webinars, demos, or trials, provide additional resources and suggest the next steps.

Purchase:

• Order confirmations: Reassure customers their purchase was successful.
• Delivery updates: Keep them informed and build anticipation for their order.
• Upsell or cross-sell emails: Suggest complementary products or services once the purchase is confirmed.
• Limited-time offers: Encourage additional purchases with urgent deals.

Loyalty:

• Thank-you messages: Express gratitude for their loyalty.
• Loyalty rewards: Highlight points earned, perks, or upcoming rewards.
• VIP invitations: Offer access to exclusive programs, events, or products.
• Post-purchase surveys: Show you value their feedback and want to improve their experience.

Re-engagement:

• Re-engagement campaigns: Send “We miss you!” emails with incentives.
• New product/feature announcements: Highlight updates that align with their past interests.
• Discounts for returning customers: Provide personalized offers to encourage re-engagement.

With the right email content, you can target each stage effectively and minimize mistakes and lost opportunities.

5. Use a visual tool to depict the customer journey

Visualizing the customer journey simplifies complex data and helps your team understand how customers move through each stage, from awareness to re-engagement.

Start by mapping out stages and touchpoints, such as sign-ups, purchases, and feedback. Include key customer actions and emotions to provide a complete view. For instance, a flowchart can show how a welcome email leads to a product page visit, followed by a consideration email offering a discount.

Tools like Canva or journey mapping software make creating and customizing visuals easy.

A clear map aligns your team, highlights gaps, and identifies opportunities to optimize the customer experience, ensuring every email drives engagement and results.

Tips to Enhance the Email Marketing Customer Journey

Here are some extra email tips to help create a more positive, streamlined, and satisfactory customer journey.

Segment your audience

You can deliver more relevant and impactful campaigns by dividing your email list into meaningful segments based on shared characteristics or behaviors.

Email segmentation ensures that each customer gets emails that feel personal and relevant. For example, new subscribers are more likely to convert when offered a welcome discount, while loyal customers respond better to exclusive perks.

This targeted approach increases open rates, click-through rates, and overall engagement while reducing unsubscribes.

You can segment your audience through your email marketing platform throughout the customer journey.

Some of the most common customer segmentation examples include:

• Age and gender
• Profession
• Birthdays
• Location
• Device type
• Inactive/hesitant customers
• Coupon lovers

Automate email sequences based on customer actions

Automation is another powerful tool for streamlining your email marketing customer journey. It ensures customers receive timely and relevant communications at every stage.

Email automation allows you to set up triggers based on specific customer actions, such as signing up for a newsletter, abandoning a cart, or completing a purchase.

This keeps your audience engaged and nurtured throughout their journey without requiring constant manual effort.

Here’s how to use automation throughout the email customer journey:

• Welcome emails: Automatically send a welcome message when a new subscriber signs up, introducing your brand and setting expectations.
• Abandoned cart emails: Trigger emails to remind customers about items left in their cart, potentially paired with a discount or free shipping offer to encourage them to complete the purchase.
• Purchase confirmations: Send order confirmation emails immediately after a transaction, including details like order summary and delivery timelines, to reassure the buyer.
• Loyalty emails: Automate reward emails for repeat customers, such as loyalty program updates or exclusive discounts for continued support.
• Re-engagement emails: Automatically send “We miss you” campaigns to inactive customers, offering incentives or updates to reignite their interest.

You can try Moosend’s automation builder to determine how easy it is to set up the above sequences for your business.

Maintain a consistent brand voice across emails

Creating a brand voice and staying consistent helps build customer recognition and trust.

A cohesive tone, style, and message at every stage—from awareness to re-engagement—ensures a seamless and unified customer experience that strengthens your brand identity.

For instance, a warm and supportive tone in abandoned cart emails can reassure hesitant buyers, while an encouraging and motivational tone in loyalty emails helps deepen customer relationships.

Because each stage of the journey serves a unique purpose, it’s essential to adapt your tone and messaging to align with the customer’s mindset and your intent at that specific stage.

• Awareness stage: Use friendly and welcoming language to introduce your brand and make a strong first impression.
• Consideration stage: Adopt a supportive and informative tone to help customers evaluate your offerings and build trust.
• Purchase stage: Keep the tone reassuring and appreciative to confirm their decision and enhance their experience.
• Loyalty stage: Show your gratitude for their support with rewards or exclusive perks.
• Re-engagement stage: Use a warm tone to reconnect with inactive customers and inspire them to return.

Ensure CTAs are clear, compelling, and easy to follow

Adding a call to action (CTA) in every email is essential for guiding customers through the journey. A well-crafted CTA provides a clear path forward, prompting them to take meaningful actions that align with their stage in the customer journey.

CTAs should use action-oriented language that inspires immediate engagement, such as:

• Click here
• Learn more
• Try our demo
• Download the app

To make your CTAs more effective, you need to match them to the purpose of each email.

For instance, in a new product release email, use “Learn More” to invite exploration. Similarly, use “Apply Discount” in a cart abandonment email to offer an incentive and drive urgency.

Here are a few more things to ace your CTAs:

• Highlight CTAs with bold colors, large fonts, or engaging button designs to capture attention.
• Use time-sensitive language like “Limited-Time Offer” or benefit-driven phrases like “Claim Your Spot Now.”
• Design CTAs to be responsive and easy to tap on mobile devices for a seamless user experience.

Design responsive email campaigns

Nobody wants to read an email with broken images, unresponsive links, or clunky formatting.

Designing emails that display seamlessly across all major devices and email apps is essential to boosting open rates, click-through rates, and overall customer perception of your brand.

Here’s what you need to keep in mind while designing emails for multiple devices:

• Use responsive templates: Choose pre-made email designs that automatically adjust to different screen sizes, including desktop, tablet, and mobile.
• Optimize visuals: Use compressed images to ensure fast loading and include alt text in case images don’t display.
• Clickable CTAs: Ensure buttons and links are large enough to easily tap on small screens.
• Font size and spacing: Use a minimum font size of 14px and sufficient line spacing for readability on mobile devices.
• Preview and test: Always test your emails on multiple devices and apps before sending them to ensure consistency.

Lastly, to ensure your emails are responsive, use your email editor’s mobile preview feature to check how they will appear on different devices.

Collect valuable feedback at every stage

Feedback is essential for improving your email marketing strategy and customer journey.

At the awareness stage, ask new subscribers what content they’d like, helping you tailor emails to their preferences. In the consideration stage, follow up on abandoned carts with a quick survey to uncover barriers like pricing or insufficient details.

Post-purchase surveys in the purchase stage can also reveal insights about the buying experience, while the loyalty stage is ideal for gathering reviews or testimonials to enhance engagement.

Ask inactive customers why they stopped engaging during the re-engagement stage to refine your approach.

Feedback at each stage will help you optimize the email journey, strengthen relationships, build trust, and drive better results.

Additional resources

• Survey Email Templates for Better Response Rates
• Best Free Survey Tools [Features & Pricing]
• Effective Survey Email Subject Lines [+ Examples & Tips]

Email Campaign Examples for Each Stage of the Customer Journey

Now that we show how to map the email marketing journey and tips to enhance it, let’s see some great examples to get you inspired.

Awareness: Mammut’s welcome email

This is a great welcome email from Mammut tailored for the awareness stage.

Here’s why this email works well:

• The “Welcome to the Mammut Family” headline makes subscribers feel part of a community.
• Highlights what the subscriber will gain, such as special offers, updates, and tips to make the most of Mammut products.
• Offers a 15% discount code as a welcome gift, encouraging immediate action and building excitement around their first purchase.
• prominent “Shop Now” button makes it easy for new subscribers to take the next step.

Consideration: Skillshare’s product recommendation

This product recommendation from Skillshare is perfect for the consideration stage as it highlights relevant options based on user preferences.

Here’s why this email works well:

• The “Class Picks Made Just For You” headline gives the impression of tailored suggestions.
• Displays diverse course options with descriptions and calls to action, catering to different interests and goals.
• The “30 free days” offer encourages users to explore without commitment, reducing hesitation.

Purchase: EA’s order confirmation email

Here’s an order confirmation email for the purchase stage from Electronic Arts. It reassures the customer about their transaction and provides the necessary details to proceed smoothly.

Here’s why this email works effectively:

• The message confirms the purchase, immediately putting the customer at ease.
• Detailed information about the purchased items, payment, and download availability ensures the customer knows exactly what to expect.
• Encourages customers to access their game via the EA app, guiding them toward the next action.
• The clean layout with organized sections makes locating critical information, such as the order date, number, and total price, easy.

Loyalty: MAC’s loyalty program

MAC Cosmetics’ email marketing campaign motivates continued engagement with the brand while rewarding loyalty.

Here’s why it works:

• The email copy emphasizes the benefits of being a member, highlighting a tiered reward system (1.5x, 2x, 2.5x points) that encourages higher spending for greater rewards.
• Offers a 15% discount on the first order and a complimentary lipstick with a $25+ purchase, adding value for loyalty members.
• Promotes urgency with specific dates (September 9 – 12) and “while supplies last,” motivating customers to act quickly.
• The “Join Now” button is simple, bold, and action-oriented, making it easy for customers to sign up or re-engage with the program.

Re-engagement: Fila’s ‘We’ve missed you’

This re-engagement email from Fila addresses inactivity while offering value to entice the recipient to reconnect.

Encouraging users to visit the preference center allows them to update their email preferences and opt into the most relevant content.

Here’s what works:

• Opens with a clear message, “We noticed you haven’t opened our emails,” showing attentiveness without being intrusive.
• The CTA button makes it easy for recipients to tailor their email preferences to suit their interests, increasing the likelihood of re-engagement.
• Provides an opt-out option without pressure, demonstrating consideration for the recipient’s preferences.
• Subtly implies that inaction will lead to being removed from the list, prompting an immediate response.

Create an Effective Email Marketing Customer Journey

Email marketing is more than just a tool—it’s the foundation of a meaningful customer journey.

When you understand your audience and anticipate their needs, you can deliver the right message at the right time, transforming casual subscribers into loyal customers and advocates.

But the journey doesn’t stop at the sale. Every email, every interaction, and every moment is an opportunity to build deeper connections and inspire trust.

Remember, great email marketing isn’t about cluttering inboxes—it’s about creating memorable experiences that resonate long after the click. Brands that embrace this approach don’t just grow; they build lasting relationships that define their success.

If you want to enhance your email marketing journey, you can take a look at Moosend’s platform and see how you can turn simple messages into meaningful interactions throughout the customer journey.

FAQs

Below, let’s see some common questions about the email marketing customer journey.

1. How to build an email journey?

To build an effective email journey, follow a few simple steps:

• Identify your audience and segment them based on demographics or behavior.
• Map out the stages of the customer journey: awareness, consideration, purchase, loyalty, and re-engagement.
• Create content tailored to each stage, such as welcome emails, cart reminders, and loyalty rewards.
• Use automation tools to trigger emails based on customer actions, like sign-ups or purchases.
• Test and optimize email performance to refine your journey over time.

2. What is the email journey flow?

The email journey flow is the sequence in which emails are sent to customers, triggered by their actions or stages in the journey. A typical flow includes:

• Welcome emails (triggered by sign-ups) for the awareness stage.
• Nurture emails (triggered by browsing or cart activity) for the consideration stage.
• Purchase confirmation and follow-ups (triggered by purchases) for the purchase stage.
• Loyalty messages (scheduled regularly) to reward repeat customers.
• Re-engagement campaigns (triggered by inactivity) to win back dormant customers.

This flow ensures that each email aligns with the customer’s needs and actions.

Imagine this: You’re shopping online and can’t decide between two products. One has positive reviews and customer photos, while the other is a ghost town. Which one are you more likely to buy? Exactly. Social proof taps into our natural tendency to follow the crowd, and when used correctly, it can pivot your email conversions.

In this article, we’ll explain how to build trust with your audience through customer testimonials, reviews, and other similar email campaign elements. Plus, we’ll share top social proof email examples and best practices to streamline your social proof strategy, from feedback collection to social community building.

But first, let’s explain why enriching your email campaign with social proof is a great idea.

Why is It Important to Use Social Proof in Your Emails

According to psychologist Robert Cialdini, social proof is a psychological phenomenon that interferes with influence and persuasion.

As social creatures, people tend to instinctively copy the actions of others. This impact is stronger when we feel uncertain about a decision, or when we’re surrounded by people with similar interests and values. In our heads, if they enjoy something, we’ll usually enjoy it, too. And when we don’t get it, the well-known FOMO (Fear of missing out) may be triggered, which is a strong motivator for our behavior.

The power of this phenomenon is evident in social media and platforms like Quora and Yelp. People spend lots of time in threads and hashtags to discover others’ opinions on products, services, or even daily struggles they face.

Marketers have relied on this social principle for years to attract new customers and retain existing ones. By adding customer reviews and similar forms of social proof to their campaigns, they aim for higher engagement and conversions.

10 Different Types of Social Proof with Examples

Explore how to share the wisdom of the crowd to enhance your email marketing strategy with different forms of social proof:

1. Customer testimonials

There’s no better advocate than a happy customer. Add customer testimonials to your emails to motivate recipients to complete a call-to-action, especially when they’re in the consideration stage. Choose reviews that address different pain points and customer needs or tailor them based on the industries you target.

Place the testimonials strategically in your campaigns to help interested consumers find them on the spot. You can create a dedicated review section or put them close to your product visuals.

For instance, PRESS demonstrated two user reviews under the title “What people say”:

Subject line: Healthy Meals, Ready in Minutes

Looking for a similar email design but lacking the time or resources to make it? Grab this Moosend template and customize it based on your needs.

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Another brand called Surreal turned a positive review into a unique campaign. They added a few extra reviews with a funny twist, staying loyal to their authentic brand tone. Check out this unique social proof email example:

2. Industry expert reviews

Who can share their trustworthy opinion about your products and services apart from your customers? That would be experts. This tactic is even more valuable in certain industries, such as health and wellness, where authority matters more than random online reviews.

For instance, Swehl, an eCommerce shop for women in postpartum, has added an “Expert corner” with breastfeeding practices shared by a certified doula.

Subject line: 3 Hot Tips for Postpartum Week 3

Additionally, if you’ve earned certain certifications and badges that add credibility to your products or services, place them above the email footer to earn more trust points.

3. Review sites

Many consumers resort to review sites like Amazon Reviews and Capterra to discover what customers believe about products on their radar. To save them time and hustle, assemble some of the top reviews into an email marketing campaign to nurture leads who are close to the decision stage.

At Moosend, we happily share our G2 badges and reviews with prospects and customers to bring the first on board or reassure the latter they’re in good hands.

You can also add a call-to-action button to invite existing customers to share their valuable feedback to help you improve your products and services. Check out the social proof email example below:

Subject line: Cozy up with our warm G2 Fall Badges

4. Influencer/celebrity endorsements

It’s hard to doubt the power of influencer marketing in the digital times we live in. Learning about a product from someone you look up to is one of the strongest forms of social proof. Partner with big names with access to your target audience and invite them to promote your products by offering them freebies or monetary rewards.

Plus, add one of their quotes on social media or share a quick tutorial they shot promoting your products or services.

Check out how MacPaw onboarded a world-class tennis player to increase engagement.

Subject line: 🥇 A veeery clean sweep for your Mac

5. User-generated content

Show potential customers what your brand supporters mean to you by portraying your social feeds on your email campaigns. This way, they’ll witness how others use your products or services in real time and how they helped them.

However, keep an eye on negative reviews, especially the harsh ones that have little to do with reality. Address them quickly and sufficiently before they start hurting your brand reputation. If you’re afraid of similar consequences, instead of real-time content, share a collective of posts you believe present your brand the way it is.

Here’s an amazing social proof email example by SUAVS:

Subject line: The best adventure and style inspiration

6. Media mentions

If you’re looking for more ways to add authority to your email campaigns, share what big publishers have said about your brand. Add each company logo so that readers instantly recognize them. Include media mentions in the form of quotes or whichever other way makes sense to you.

Check out how Bite did it by adding notable media like Cosmopolitan and Healthline in their list:

Subject line: We can’t stop smiling 🙌

7. Case studies

B2B customers usually need various information before making purchasing decisions. They want to use their budget wisely and make informed choices that will improve their day-to-day duties. Sharing case studies with potential clients is usually paramount on the road to conversion.

You can share those resources in different forms, such as reports, infographics, or even podcasts. Focus on the benefits and usability of your products or services and how you outpace competitors, without sounding too salesy.

Here’s a stellar email example with a report shared by Stripe:

Subject line: [New report] Is your billing system holding you back?

8. Customer data

If you don’t have enough customer reviews to share or would like to test out alternative social proof pathways, start by simply sharing your bestsellers with your customers. Tell them how many people have purchased those products or services recently with an infographic or through your copy.

You can also add product ratings or create interactive emails to let recipients vote in real-time. However, this requires specific coding expertise, but it’s highly recommended if you have the resources to support it.

In this example by Everlane you’ll find a social proof combo. They added their top 5 best-selling items and a short customer review next to each one:

Subject line: Our Top Five Best-Sellers

9. Partnerships

Another way to demonstrate how much you’re trusted in your industry is by showing who you partner with, explaining why this camaraderie makes you and your products or services unique.

For instance, Peloton partnered with NBA to improve customers’ fitness experience. With a brand name like NBA by their side, conversion rates are likely to reach a new peak.

Subject line: Tipping off our NBA partnership

10. Awards

Informing your target audience about your accomplishments isn’t bragging. If you were recently nominated for a prestigious award, or even better, won it, let people know.

Plus, thank your customers for their support to signal to prospects that if they join you, they’ll be part of a reciprocal community.

Here’s how Touchland informed their email recipients that they’re award winners, once again:

Subject line: Allure Best of Beauty Award Winner, AGAIN 🏆

5 Best Practices to Leverage Social Proof in Emails

Here are some tips to streamline this digital marketing strategy efficiently and build trustworthy relationships with customers and prospects:

1. Set up consistent feedback loops

To share social proof, you first need to have it. Invite your customers–especially loyal ones–using some of the tactics below:

• Send follow-up emails a few days after a product delivery, inviting customers to rate your products and services.
• Share quick surveys and questionnaires with customers to collect their feedback.
• Add a form on your website homepage or app to gather feedback on the spot.
• Scroll through your social media channels to spot messages and comments.
• Conduct personal interviews with valuable customers to get more in-depth insights.
• Invite customers to leave a review on popular websites such as Trustpilot and G2.

Gathering constant feedback will not only help you share social proof, but also improve your brand and products going forward.

2. Revisit your email copywriting

How can you enhance your email copy with social proof elements to meet your email marketing goals? Begin by crafting social proof subject lines to set the right expectations and attract recipients interested in learning more about your brand:

Here are some subject line examples to get inspired:

• Who ranked us #1? See the list!
• Don’t just take our word for it.
• 95% of people said yes!
• We’ve partnered with [Brand name] for something special!

Include testimonials that reflect those subject lines to motivate hesitant recipients to click through. Plus, ensure they hint at the benefits of using your product/services to tackle common pain points customers face.

You can also use AI-powered tools to refine your email copy as needed. At Moosend, for example, you can ask the built-in AI Writer to create email subject lines and copy from scratch based on your requirements or improve your existing content based on your goals. Sign up for an account or request a free trial to try it for yourself.

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3. Enhance campaigns with high potential

Certain email types, such as abandoned cart, welcome messages, product recommendations, and holiday emails are more crucial to convert than others. They’re sent at critical times, linked with higher revenue.

Hence, adding social proof to those campaigns can help you convince email recipients to click on your CTA button, driven by other people’s experiences. Of course, feel free to use it on other email types if you see fit, requiring direct response, such as a webinar invitation.

You can also use tools like email list segmentation and automation workflows to send more personalized reviews and case studies to different buyer personas. The more targeted your social proof is, the higher the conversions you’ll yield.

4. Refine your referral program

Referral marketing programs are set on the power of social proof at its core. You don’t get to learn about a brand from random people, but from friends and peers–your ultimate trusted bubble.

Create a referral program with powerful incentives for both sides to put new customers in your pipeline. Start nurturing them from day one and fuel your engine with satisfied customers, likely to bring new members on board, too.

Share your referral program on email campaigns, through your website or dedicated social media posts. You can also create a landing page with different examples of social targeting referees who need more proof to convert into customers.

5. Strengthen your social communities

Finally, establish a solid presence on social platforms such as X, LinkedIn and TikTok to encourage customers to engage. Reply to comments, run polls, and keep the conversations around your brand going.

To go the extra mile, use social listening tools to keep track of what people discuss about you. Once you spot a comment you feel proud for, ask for permission to share it with your audience, too.

Finally, if you run user-generated content initiatives, share clear guidelines when inviting people to share your products and services online. And of course, place social media links on the email footer to invite email subscribers to additional channels and nurture them to the maximum.

Create Social Proof-Rich Emails That Convert

They say that “Rumor has it,” but is that enough? Address those rumors and convert your email subscribers to customers. Thankfully, there are many ways to do it. as shown in the social proof email examples above. From customer reviews to case studies to media mentions, think of what prospective customers would like to see the most and serve it to them.

You can streamline those processes using an email marketing service with premade templates and AI-writing tools to strengthen your copy. Sign up for a Moosend account or request one month for free to test out its features

It’s a hectic Monday morning, and you steal a moment for a much-needed coffee. During your break, you quickly go through your inbox and a subject line grabs your attention at once. “Get 20% off on all products until midnight!” Your favorite brand just announced a flash sale that will expire at the end of the day. The clock is now ticking, and you need to act fast.

Now imagine that the same happens to one of your prospective buyers during a peak season. How can you cause the same reaction to them? Conveying urgency in your emails can be a game-changer. Email recipients are more likely to pay attention and act swiftly when presented with a tight deadline if the action aligns with their interests.

In this blog post, we’ll explain how to express urgency in an email to boost your conversions and sales. Plus, we’ll share campaign examples for different purposes to get inspired.

Why Creating a Sense of Urgency in Emails Works?

Humans are wired to act fast when provided with a clear time constraint for important tasks and opportunities. Even more so when the reward is likely to disappear after the deadline. This heightened focus helps to temporarily set aside procrastination and indecisiveness.

Plus, urgency often triggers the so-called FOMO (Fear of Missing Out) effect. People tend to regret missing opportunities, such as sales or limited-edition products. Not to mention the perceived value of those offers, appealing to consumers who want to make smarter purchases and boost their savings.

These psychological factors can significantly increase engagement metrics, including open rates and conversions. This extends the value of conveying urgency during highly profitable seasons, such as holidays or when launching new products.

How to Add Urgency to Different Email Components

Let’s explore how to attract your email recipients’ prompt attention through twists or additions to important email components:

Email subject line

The first email part that gets a reader’s immediate attention and plays a crucial role in email engagement is the subject line. Enhance it with action-oriented words and phrases, such as “last chance” and “limited time” to make your subscribers put your email as high priority. You can also use phrases that highlight loss or value to elicit certain emotions.

Check out these urgent subject line examples by notable brands:

• Last-minute gifts that look pre-planned!
• Don’t miss it: Limited-edition summer bundles and $30 off.
• A few days left to shop this special offer
• ⚡Black Friday sale is here – act now!
• Log in to keep your account from being deleted

However, overusing urgent words and exclamation marks may signal to your readers that your content is spammy, salesy, or phishing. Check out this guide to protect your email deliverability.

Email copy

When subscribers land on emails with urgent subject lines, they need to discover what this fuzz is all about straightaway. The email copy should set the right expectations. Start with a comprehensible title that hitches readers and consider adding it in capital letters to stand out.

To win email recipients over, mention the benefits they’ll reap if they take immediate action. Focus on pain points you’ll help them resolve to boost conversions. Plus, convince them that your offers are rare, by sharing limited edition and back-in-stock products to boost conversions.

It’s important to blend the sense of urgency with your existing copy style otherwise it might sound off. Here’s a fitting example by RayBan:

Subject line: Land our new limited edition before anyone else

RayBan gave early access to premium members for their newest release. This way, they rewarded them for their loyalty and gave their sales great momentum.

Finally, mention the deadline clearly to motivate readers to take immediate action. You can also bold it out along with other urgent language elements to be more visible.

CTAs

Another crucial converting point is the CTA button. Its placement and wording can trigger the readers’ prompt response, especially if the rest of the email has effectively conveyed the value of your offer.

Ensure that the primary CTA button is visible without the need to scroll down to receive a higher click-through rate. Actionable words and phrases are more likely to motivate them to act compared to passive alternatives.

Here are some suggestions for different scenarios:

• Get started
• Subscribe today
• Get free shipping
• Shop now
• Get [number %] off
• Save up to [number%]

Finally, if your email consists of multiple CTAs, place the one with the higher conversion potential at the top and make it stand out with an attention-grabbing color.

Visuals

How can you instill a sense of urgency through visuals? One of the best practices to grab your readers’ attention is using a countdown timer. Include them in your emails to show readers when your offers expire.

Share high-quality visuals to attract your readers’ attention, displaying your products or services benefits. This way, you invite them straight to the checkout, without having to spend time in your website searching for products. You can also create a GIF with time sensitive information to make it more creative.

In this example, Oakley used attention-grabbing product visuals and a countdown timer to capitalize on that effect:

Subject line: October Deals End at Midnight

Email layout

To help readers spot all the email newsletter elements that imply urgency at first glance, you need a clean layout. Place the most converting elements, such as the call-to-action, at the top and add as much white spacing is needed to increase readability.

A single-column layout is usually suitable for these cases. It helps recipients focus on what matters without distractions stepping in the way. You can also opt for the F-pattern layout to share extra content after your primary call-to-action, without taking the reader’s eye away from the main points.

Most email marketing services offer premade templates that check those boxes to help users meet their goals. Moosend has a wide range of email templates for various purposes, easy to customize, including urgency elements such as countdown timers.

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5 Top Email Campaigns with a Sense of Urgency

Here are four email campaigns expressing urgency for different goals and why they work:

1. Hush Puppies’ flash sale campaign

Subject line: Our men’s flash sale ends TONIGHT. 🚨🚨🚨

Hush Puppies created a flash sale promo campaign for Father’s Day to boost their seasonal sales.

Why we liked it:

• The subject line includes a clear deadline and alarm emojis that add urgency.
• The email opening has all the essential information potential customers need to claim the discount.
• They added the initial and final prices to emphasize how much customers will save.

2. Apple’s renewal email campaign

Subject line: Your Apple Music membership is almost up.

Want to reduce your churn rate or turn your free trial users into customers? Send an email campaign like Apple.

Why we liked it:

• They added the visual of a woman enjoying the service to make the campaign more appealing.
• The copy is simple and straightforward with a clear deadline.
• The CTA button leads to automatic renewal, which can benefit the business in the long term through recurring revenue.

3. Fulton’s back-in-stock email

Subject line: All sizes are back in stock! 🏃🏻‍♀️ (for now!)

Fulton sent a back-in-stock campaign to inform customers that one of their bestsellers is available–for now.

Why we liked it:

• The subject line wordplay and the emoji motivate readers to take prompt action.
• The email copy emphasized the popularity of the product to show customers its value.
• The “Shop now” call-to-action button invites customers to move straight to checkout.

4. Butter & Crust’s limited-edition email

Subject line: Limited Edition: Cinnamon Sugar Crullers 😍

Butter and Crust prepared a limited-edition campaign to delight customers who’ve been requesting a certain flavor.

Why we liked it:

• They blended social proof inside the visual to make the offer more appealing.
• They stated the deadline in capital letters to add more visibility.
• The countdown timer acts as a reminder to make an order.

5. Rudy’s Barbershop cart abandonment email

Subject line: Don’t let free shipping go to waste

Rudy’s Barbershop added a sense of urgency to their abandoned cart email to boost conversions.

Why we liked it:

• They offered an incentive with an expiration date to make it more urgent.
• The copy is authentic and unique, with fun elements that stand out.
• The CTA button is written in actionable language to enhance click-through rates.

Boost Conversions with the Urgency Formula

Now that you know how to infuse urgency into your emails, consider which campaigns you could refine. Revisit your sales and renewal emails to bring conversions by incorporating time-constraint elements. However, be cautious not to overuse them as you might distress your readers and produce the opposite effect.

And if you’re interested in getting an email marketing platform with features designed to boost urgency, such as countdown timers and AI-powered tools, Moosend is a great choice. Sign up for an account to explore these features and improve your email marketing strategy.

The start of a new year is a time for fresh opportunities, bold resolutions, and new connections. It’s also the perfect moment to re-energize your email marketing strategy.

Whether tapping into month-long challenges like Veganuary and Dry January or celebrating meaningful events like Martin Luther King Jr. Day and Lunar New Year, there’s no shortage of ways to connect with your subscribers. From promoting wellness and mindfulness to spreading joy and positivity, January offers something for every brand to make an impact.

In our January email marketing planner, we’ll show you how to craft campaigns that align with seasonal themes, provide actionable tips, and offer some pre-made email templates to save time and effort.

January Email Planner Overview: What to Send

Start the new year with impactful email campaigns celebrating major events and unique January observances.

Here’s a look at the key dates we’ll cover:

• Veganuary: All month
• Dry January: All month
• New Year’s Day: January 1
• Festival of Sleep Day: January 3
• World Braille Day: January 4
• Blue Monday: January 20 (the third Monday in January)
• Martin Luther King Jr. Day: January 20 (the third Monday in January)
• Data Protection Day: January 28
• Lunar New Year: January 29

Now, let’s see how to create each one of them.

1. Veganuary

January kicks off Veganuary, a month-long challenge encouraging people to adopt a plant-based lifestyle for health, environmental, and ethical reasons.

This observance is an excellent opportunity to connect with audiences interested in wellness and sustainability.

Email campaign: Share content to inspire Veganuary participants, including plant-based recipes, beginner tips, product recommendations, and eco-friendly partnerships. Brands can offer special discounts to those participating.

When to send: Start your campaign in late December or early January to encourage sign-ups or participation. Follow up with weekly emails offering additional resources or reminders to stay motivated throughout the month.

Subject lines: Craft subject lines that support the vegan lifestyle and its benefits, like the following brands:

• Are you embracing Veganuary!? 💜 (Cheekbone Beauty)
• Veganuary-friendly candy bars? 😍 (Gigantic!)
• Taking part in Veganuary? 🐇🍇 (Natura Siberica)

Email copy: Introduce Veganuary as a growing movement and explain its significance. Include engaging content, such as practical tips for transitioning to vegan meals or testimonials from others who’ve embraced a plant-based diet. Encourage action with language that resonates with both beginners and experienced participants.

Visuals: To align with the theme of health and sustainability, choose vibrant, fresh visuals featuring colorful plant-based meals, eco-friendly packaging, or nature-inspired imagery.

CTAs: Inspire your audience to take part with actionable CTAs like: “Explore Our Vegan Collection,” “Take the Veganuary Pledge Today,” or “Shop Plant-Based Essentials Now.”

Example: Natura Siberica

This January email marketing campaign by Natura Siberica perfectly captures the spirit of Veganuary by offering a free vegan hair mask with purchases, encouraging eco-conscious buying.

The eye-catching visuals and prominent product display create an inviting, positive tone. The copy emphasizes the natural, plant-based benefits of the gift while aligning with Veganuary values.

Lastly, hashtags like #naturalbeauty and #wildharvestedingredients enhance social engagement, making this campaign impactful and shareable.

Subject line: Free full-sized vegan-certified hair mask?

Further reading: Interested in creating more eco-friendly emails? Discover more in our sustainable email marketing guide.

2. Dry January

Dry January is a month-long challenge where people reduce or eliminate alcohol consumption to focus on health and wellness.

It’s a great time for brands—beverage, fitness, self-care, or even tech—to connect with audiences interested in mindfulness, self-care, and healthier habits.

Email campaign: Introduce Dry January as a fun, empowering challenge and position your brand as a supportive partner in your customers’ wellness journey. You can also encourage your subscribers to keep going and offer rewards for different milestones, such as discounts, free gifts, etc.

When to send: Launch your first email at the end of December to help customers prepare for the challenge. Follow up with weekly emails in January offering recipes, tips, or product promotions tied to Dry January.

Subject lines: Make subject lines upbeat and supportive to reflect the monthly theme.

• How “dry January” can help you buy a house (Realtor)
• Bye Bye, Dry January (Huckberry)
• Refresh Your Routine: Tips for a Healthier Dry January

Email copy: Provide motivating stories and useful tips like mocktail recipes or wellness advice, making the challenge easy to embrace. Emphasize how your products or services can enhance the enjoyment and fulfillment of Dry January.

Visuals: Incorporate lively images of non-alcoholic drinks, colorful fruit-infused beverages, or comfortable, serene home environments to encourage your audience.

CTAs: Promote engagement with actionable CTAs like “Discover Non-Alcoholic Alternatives” or “Explore Wellness Essentials.”

Example: Soylent

Soylent’s Dry January campaign is an excellent example of how to engage audiences with valuable content.

The email encourages participation by offering a creative alternative: a mocktail recipe featuring their product. This adds value for readers by providing actionable, relatable content.

The visuals are clean and inviting, with the mocktail taking center stage, aligning with the Dry January theme. The email copy of this January email marketing campaign also resonates with those attempting the challenge, making the message feel inclusive.

Subject line: Dry January Hack – 2 weeks to go!

3. New Year’s Day

New Year’s Day offers the perfect moment to connect with your audience by celebrating fresh beginnings and extending heartfelt wishes for success and joy in the year ahead.

Use this time to highlight special promotions, exclusive offers, or new launches. By combining thoughtful messaging with valuable incentives, you can engage your customers and set the tone for a prosperous year together.

Email campaign: Send heartfelt wishes with exclusive promotions to welcome the new year. Offer discounts, limited-time deals, or special bundles that reflect a fresh start, like fitness products, planners, or self-care items. You can also use your email to express gratitude for your customers’ loyalty and encourage them to look forward to the year ahead with your brand by their side.

When to send: Schedule your New Year’s email for early morning on January 1 to start the celebrations. If you’re running promotions, send a follow-up on January 2 or 3 to remind customers of your offers before they expire.

Subject Lines: Create festive and motivational subject lines with emojis to catch your audience’s attention, like the ones below:

• HAPPY NEW YEAR! 🍾 We Have a Gift for You (Wendell August Forge)
• ✨ Happy New Year from The Body Shop! 🎉 (The Body Shop)
• Happy New Year! Cheers to a Gorgeous 2024 (Bellami Hair)

Email copy: Keep your message uplifting and fun. Thank your customers for their support over the past year, and express excitement for what’s ahead. Use your promotion to help them start the year right—whether through savings, new product launches, or inspiration for personal goals.

Visuals: Incorporate festive and bright imagery like fireworks, confetti, or sparkling designs to create a celebratory feel. Highlight your promotions with bold, eye-catching graphics or banners.

CTAs: Inspire your audience to take advantage of your promotions with action-driven email CTAs like “Celebrate the New Year with Saving,” “Start 202X Fresh,” or “Kickstart Your Goals with These Deals.”

Template: Happy New Year

This New Year’s email template will let you celebrate in style. Its clean design ensures focus on the message, while the subtle CTAs, like the social media links, encourage engagement. This minimal yet festive approach makes this template versatile for brands across different industries.

You can easily customize this template to add your own visuals, additional CTAs, and email copy.

Try it

Additional resources:

• New Year Email Subject Lines
• New Year Email Examples & Ideas

4. Festival of Sleep Day

Celebrated on January 3, Festival of Sleep Day is the perfect excuse to take a break, relax, and prioritize some well-deserved rest after the busy holiday season.

It’s a fun and quirky way for brands to engage with their audiences while promoting self-care and relaxation. Different industries can participate. For example, if you’re in the food industry, you can call your subscribers to enjoy breakfast in bed.

Email campaign: Create lighthearted January email marketing campaigns encouraging your audience to embrace rest and recharge. Offer special discounts on items that promote better sleep or share content like bedtime routines, meditation playlists, or sleep tips.

When to send: Send your email a day or two before January 3 to build anticipation or early in the morning on the day itself to remind your audience to take a moment to unwind.

Subject lines: Playful and relaxing subject lines can draw attention to this fun day.

• Catch Some Z’s: It’s Festival of Sleep Day! 🛏️
• Relax, Recharge, Repeat – January 3 is All About Sleep 😴
• Your Guide to the Coziest Festival of the Year

Email copy: Keep the tone light and cheerful. Introduce Festival of Sleep Day as a chance to pause and recharge. Share tips for creating a cozy environment or emphasize the benefits of good sleep. Position your brand as a sleep and self-care champion, offering products or ideas to help your audience relax.

Visuals: Use calming and cozy visuals, such as fluffy pillows, warm blankets, sleeping pets, or bedroom settings. For a soothing effect, incorporate soft colors like pastels or muted blues.

CTAs: Encourage your audience to relax and shop with CTAs like: “Shop Cozy Essentials” or “Start Your Sleep Journey Today.”

Example: Marriot Bonvoy

This Marriott Bonvoy email works perfectly for Festival of Sleep Day by combining a sleep-focused promotion with an engaging sweepstakes.

The visuals and direct call-to-action (“Enter Now”) create excitement while aligning with the occasion’s theme of rest and relaxation. The header image also invites subscribers to imagine winning the featured product and enjoying the same luxurious experience.

Subject line: Enter Our Sweepstakes for World Sleep Day!

Further: Discover our email marketing for hotels guide for more tips.

5. World Braille Day

On January 4, the world comes together to celebrate the power of Braille and its role in creating an inclusive society for visually impaired individuals.

This is a unique chance for brands to spotlight accessibility and advocate for equal opportunities.

Email campaign: Develop thoughtful campaigns that showcase your brand’s commitment to inclusivity. Highlight efforts such as creating accessible products, supporting Braille literacy programs, or partnering with organizations that empower the visually impaired community.

When to send: Plan to send your email on January 4, or a day prior, to align with World Braille Day. Use the occasion to educate your audience and drive meaningful engagement with your initiatives.

Subject lines: Keep your lines inclusive, appropriate, and engaging to emphasize the day’s importance.

• Celebrating the Power of Braille on January 4 ✨
• World Braille Day: Building a More Inclusive Future
• Join Us in Honoring Accessibility and Innovation

Email copy: Use the email body to explain the significance of World Braille Day and the barriers Braille helps overcome. Share how your brand is making a difference or encourage your audience to support organizations working for accessibility. You can also include inspiring stories that emphasize the impact of Braille.

Visuals: Feature visuals that symbolize inclusion, such as images of Braille being read or innovative products designed for the visually impaired. Keep the email design respectful and focused on the message.

CTAs: Email copy like “Support Braille Literacy Today” “or “Join the Movement” can encourage action and promote action.

Example: John’s Crazy Socks

This email example from John’s Crazy Socks effectively celebrates World Braille Day by introducing Braille-inspired socks that promote awareness.

The clear visuals, heartfelt copy, and commitment to donating a portion of sales to the Guide Dog Foundation make it meaningful and actionable.

Subject line: Braille Socks: Our New Charity Sock

6. Blue Monday

Blue Monday, often called “the saddest day of the year,” arrives just when post-holiday blues, chilly winter weather, and leftover financial stress seem to team up against us—because, of course, it’s a Monday.

Originally coined in a 2005 press release by Sky Travel, this marketing concept has since become a great opportunity for brands to spread positivity and turn “Monday blues” into “Monday boosts.”

The day is traditionally celebrated on the third Monday of January. It’ll fall on January 20, 2025, January 19, 2026, and January 18, 2027.

Email campaign: Create uplifting campaigns to counteract the gloom of Blue Monday. Share motivational messages, self-care tips, or special promotions to brighten your audience’s day. Brands could highlight wellness products, offer exclusive discounts, or run feel-good initiatives like giveaways or charity contributions.

When to send: Send your email the weekend before January 20 to encourage early engagement or on the morning of Blue Monday for a positive boost. (Remember to add a nice discount!)

Subject lines: Fun and cheerful subject lines with emojis will do the trick:

• Treat Yourself This Blue Monday (BIKO)
• Blue Monday isn’t that bad 🔵 (Meller)
• Blue Monday? Get over it with online Sale! (GUESS)

Email copy: Blue Monday might have a gloomy reputation, but who says we can’t turn it into Blue-tiful Monday? Share a little joy, one cozy blanket, or a feel-good playlist at a time. Introduce the day with a playful nod to its origins (“the saddest day of the year”—yikes!) and pivot quickly to how your brand is all about banishing those blues.

Visuals: Use vibrant visuals and cheerful colors like sunny yellows, energetic oranges, and hints of bright blues to inspire joy. Smiling faces, fun activities, and images of cozy settings are perfect for changing the mood.

CTAs: Use upbeat email copy, such as “Shop Joyful Finds Today,” “Turn Your Blues to Bliss,” or “Grab Mood-Boosting Deals,” to promote clicks and engagement.

Example: GUESS

Here’s a great January email marketing campaign by GUESS. It uses bold, uplifting copy and the phrase “Blue Monday? No Thanks!” to immediately shift the mood.

The clean visuals feature calming blue tones and a model in a stylish outfit, perfectly tying into their brand identity.

The prominent “Start Shopping” CTA and the bold “50% Off” sale create a sense of urgency and excitement, effectively driving engagement.

Subject line: Bye-Bye Blue Monday 👋

7. Martin Luther King Jr. Day

Martin Luther King Jr. Day honors Dr. King’s legacy, civil rights fight, and dream of equality and justice for all.

This makes it a meaningful day for brands to inspire action, foster inclusivity, and engage in community-building efforts.

Like Blue Monday, MLK Day falls on January 20, 2025, January 19, 2026, and January 18, 2027.

Email campaign: Focus your campaign on celebrating Dr. King’s legacy and motivate your audience to contribute to positive change. Promote ways to get involved, such as volunteering opportunities, donating to civil rights organizations, or highlighting nonprofit partnerships.

When to send: Send your email on MLK Day to align with the day’s significance. A follow-up later in the week can recap the impact or extend the campaign’s momentum.

Subject lines: Use thoughtful language to create inspiring and action-driven subject lines:

• Honoring Dr. Martin Luther King Jr. (Postmates)
• Continuing the legacy of Dr. Martin Luther King Jr (Bath & Body Works)
• Celebrate Martin Luther King Jr. Day with Us (John’s Crazy Socks)

Email copy: Introduce MLK Day by reflecting on Dr. King’s contributions and the importance of continuing his work. Share content highlighting equality, diversity, and social justice initiatives. Remember, your copy needs to be respectful and inspiring.

Visuals: Add images with powerful quotes from Dr. King, community-focused pics, or symbols of unity and equality. Use a warm color palette with gold, black, and white tones to match the day.

CTAs: Inspire action with CTAs like: “Support Social Justice,” “Learn More About Dr. King’s Legacy,” and “Get Involved and Make a Difference.”

Example: EM Cosmetics

The following example from EM Cosmetics effectively honors Martin Luther King Jr. Day with a clean, minimalistic design focusing on Dr. King’s image and one of his most inspiring quotes.

The headline “He Had a Dream” immediately draws attention to the message, while the accompanying text respectfully reflects on his legacy. The soft colors and simple layout blend seamlessly with the brand’s identity while keeping the focus on the occasion.

Subject line: He had a dream

Further reading: Check our beauty brand email marketing guide for more tips and campaign ideas.

8. Data Protection Day

Another addition to your January email marketing planner is Data Protection Day, celebrated on January 28. This day highlights the importance of safeguarding personal information and promotes awareness about privacy rights.

It’s a great opportunity for brands to demonstrate their commitment to customer security by sharing actionable tips on protecting sensitive data—especially for tech companies.

Email campaign: Educate your audience about the importance of privacy and security, offering actionable steps they can take to protect their data. SaaS brands can highlight their security features, such as encryption, data storage transparency, or compliance with privacy regulations like GDPR. B2C brands can celebrate by emphasizing their commitment to customer security and sharing trust-building content, such as safeguarding purchase data or ensuring safe online transactions.

When to send: Send your email on January 28 to celebrate the day and encourage immediate action.

Subject lines: Create clear, trust-building subject lines to grab attention:

• Your Privacy Matters: Tips for Data Protection Day 🔒
• Stay Safe Online: 5 Privacy Tips You Need Today
• Data Protection Day: How We Keep You Secure

Email copy: Start by explaining the significance of Data Protection Day and why privacy is essential. Offer practical advice your audience can implement, such as creating strong passwords, recognizing phishing attempts, or using secure networks.

Visuals: Use clean, modern visuals, such as lock icons, digital shields, or simplified infographics that outline privacy tips. A cool color palette, such as blues and greys, conveys a sense of trust and professionalism.

CTAs: Email CTA copy like “Learn How We Protect Your Data” or “Explore Our Privacy Tools” will work well.

Template: Protect your personal data

You can customize this template for Data Protection Day by updating the header to “Celebrate Data Protection Day: Your Privacy Matters” and using visuals like locks, shields, or secure icons to represent safety.

Replace feature text with privacy tips, such as “Secure Your Passwords” or “How We Safeguard Your Information,” and use CTAs like “Learn More About Privacy” or “See Our Commitment to Security.”

Customize it

9. Lunar New Year

On January 29, we welcome the Year of the Snake, a symbol of wisdom and transformation. Although the Lunar New Year’s date changes each year, it always includes traditions like family reunions, feasting, and the exchange of red envelopes, which symbolize good fortune.

This is the perfect chance for brands to bring a festive, fun twist to their messaging, connect with a broader audience, and promote special products.

Email campaign: To engage your audience, offer themed promotions, festive giveaways, or fun quizzes (e.g., “What’s Your Lunar Zodiac Animal?”).

When to send: Start the celebration a week before January 29 to build excitement, with follow-ups on the day itself and during the week to keep the momentum going.

Subject lines: Add some personality and playfulness to your subject lines with emojis and wordplays:

• Chinese New Year Exclusive (Ray-Ban)
• Happy Lunar New Year🌙🧧 (Then I Met You)
• 🐯 Be ferociously feline this Lunar New Year (NYX)

Email copy: Use playful, culturally aware email copy. Share content that ties into the zodiac animal’s traits—like transformation (new beginnings), elegance (curated collections), or wisdom (practical tips for starting the year right).

Visuals: Incorporate vibrant Lunar New Year visuals—red and gold tones, firecrackers, lanterns, and, of course, snakes. Add playful yet respectful touches, like elegant patterns, blossoming flowers, or symbolic designs representing luck and renewal.

CTAs: You can encourage customers to celebrate with fun and engaging CTAs:

• Celebrate the Year of the Snake
• Discover Festive Surprises Now
• Start the Year Fresh: Shop Lunar New Year Deals

Example: Allbirds

This January email marketing campaign from Allbirds stands out. Its playful and engaging copy cleverly ties the brand’s product to the Year of the Dragon theme.

Phrases like “Big Dragon Energy” and “Channel your inner dragon” add a fun and creative twist, making the message feel festive yet brand-relevant.

The “Lunar New Year 101” section effectively combines educational with promotional content, offering cultural context while introducing their new designs.

Subject line: Limited Drop: Lunar New Year 🐉

Lunar New Year Email Marketing Tips

If you were intrigued by the above Lunar New Year email campaign, here are some more actionable tips to help you craft your festive and engaging holiday campaigns.

Create valuable email copy

Use your email to extend warm greetings for good fortune and joy in the year ahead while introducing exclusive offers or limited-time collections. Highlight how your products or services can help your audience embrace the holiday traditions, from sharing gifts to preparing for a fresh start.

By combining heartfelt wishes with meaningful promotions, you can create a message that feels both celebratory and engaging.

For example, The Peninsula Hotels perfectly captures the essence of the Lunar New Year with this heartfelt copy:

Tip: Always double-check for cultural appropriateness to ensure your January email marketing campaign for the Lunar New Year is respectful and engaging.

Choose an eye-catching design

Your design should capture the festive spirit of the Lunar New Year with bold visuals. You should also keep the layout clean and balanced to make the message stand out, avoiding overly crowded or distracting visuals.

For example, Kate Spade’s Lunar New Year email has an elegant design that uses the product’s floral and dragon motifs.

As a result, the splash of color and imagery blend tradition with modern style, creating a visually appealing result.

Subject line: Lunar New Year styles are here!

Here are some additional things to keep in mind when you craft your Lunar New Year email design:

• Use a consistent color palette of red and gold with accents of white or black to add balance.
• Incorporate flexible motifs like blossoms, lanterns, firecrackers, or clouds to represent celebration and renewal.
• Optimize images to complement your email content and CTAs, ensuring a good experience for your audience.

Capture attention with your subject lines

Your subject line is the first impression of your Lunar New Year email, so make it count.

Focus on creating a sense of excitement and urgency through action-oriented language and emojis. This way, you’ll stand out in crowded inboxes and ensure your emails are opened.

To make your subject lines more special, personalize them with your subscriber’s name.

Also, don’t forget to mention the zodiac animal (like the Snake for 2025) or throw in a limited-time offer to create excitement and urgency.

The key to success is to make your audience feel like this celebration is just for them. Here are some more examples to inspire you:

• Exclusive Lunar New Year Offer 🐉
• Happy Lunar New Year
• Celebrate Lunar New Year with 25% off
• Join The Peninsula for a spectacular Lunar New Year
• 🏮 Lunar New Year Sale!
• ✨ Lunar New Year collection🎆

Further reading: Check out our subject line best practices for more.

Craft actionable CTAs

Your call-to-action should guide your audience toward the next step while tying into the festive Lunar New Year theme.

Use concise, action-driven CTA copy that aligns with your campaign goals. To make your buttons more engaging and relevant to your theme, opt for creative alternatives to the usual “Shop Now.”

Here’s a simple example from Ray-Ban:

Like Ray-Ban, your CTAs need to be visually prominent by using contrasting colors.

Lastly, if your email includes multiple buttons, ensure they are specific and relevant to different sections, such as “Explore Our Festive Collection” for product showcases or “Learn More About Lunar New Year Traditions” for educational content.

Always keep your CTAs clear and directly linked to the action you want your audience to take.

Avoid common mistakes

Understanding the holiday traditions is key to creating a culturally respectful Lunar New Year campaign.

Here are a few things to avoid so your message brings your audience joy, luck, and positivity.

• Unlucky numbers: Avoid using the number 4, which sounds like “death” in many East Asian languages.
• Negative language: Avoid words like “broken,” “poor,” or “illness.” Focus on positivity with terms like “prosperity,” “health,” and “happiness.”
• Black and white colors: These are associated with mourning and funerals. Stick to red for luck, gold for prosperity, and yellow for joy.
• Unlucky gifts: Avoid giving away items like clocks, watches (symbolizing time running out), sharp objects (representing cutting ties), or handkerchiefs (associated with goodbyes).
• Broken or damaged imagery: Don’t use visuals of broken items, cracks, or damaged goods, as these can symbolize misfortune.

Tip: You can send a campaign to a small segment of your email list and ask for feedback. This will help you optimize your message and ensure your campaign runs smoothly.

January Email Newsletter Templates

A well-designed newsletter template ensures that your messaging stays consistent, is visually appealing, and is easy to customize for your brand’s needs.

Templates allow you to engage your audience in various ways, from announcing New Year’s sales to celebrating seasonal events like Dry January or Lunar New Year.

Below, let’s look at some templates you can easily customize for your January email marketing campaigns.

Welcome email design

This welcome email template is perfect for greeting new subscribers and setting the tone for your brand during January.

Use it to introduce your business, share your mission, and highlight seasonal offerings, such as New Year’s promotions or resolution-focused products.

Customize it

Further reading: For more, check out our welcome email examples resource.

Awareness promotion template

This template fits January campaigns focused on sustainability, goal setting, or self-improvement initiatives.

Perfect for Veganuary, Dry January, MLK Day, or Braille Day, it offers a clean design for sharing tips, highlighting impactful stats, and inspiring your audience to take action right at the start of the year.

Try it

Promotional January email marketing template

Here’s another template perfect for Festival of Sleep Day, Blue Monday, or promoting new products and discounts.

Its clean design and engaging visuals make it ideal for encouraging self-care or indulgence. Use the large header for inspirational messaging, such as “Unwind and Glow” for Festival of Sleep or “Brighten Your Blue Monday,” along with product highlights and bold CTAs to drive clicks.

The flexible layout allows for showcasing seasonal promotions, beauty products, or wellness tips while keeping the focus on the customer experience.

Get it

Get Your January Email Marketing Strategy Ready

With so many unique opportunities in January, now is the time to craft campaigns that inspire, engage, and convert.

The possibilities are endless, from celebrating cultural moments like the Lunar New Year to promoting health-conscious challenges like Veganuary and Dry January.

Whether you use tailored templates, craft actionable subject lines, or incorporate culturally respectful visuals, let your creativity shine as you connect with your audience this month.

Dive in, plan ahead, and make January the beginning of a successful year—not only for your customers but also for your brand.

If you need help, Moosend offers customizable templates, automation tools, and helpful resources to help you bring your email marketing campaigns to life. Sign up for a free account to learn how to get started.

FAQs

Let’s see some common questions about January email marketing and their answers.

1. How to start an email in January?

Begin with a warm greeting and acknowledge the start of the new year. To grab attention, tie in seasonal themes like fresh starts, resolutions, or January-specific events.

2. What are some good January email marketing ideas?

Feature themes like New Year promotions, wellness tips for Veganuary or Dry January, upcoming events like Lunar New Year, or self-care campaigns tied to Blue Monday or Festival of Sleep Day.

3. What’s a good CTA for January email marketing campaigns?

Effective CTAs for January should inspire action while connecting to the month’s themes. Phrases like “Start Your Year Right,” “Discover Wellness Essentials,” or “Embrace the New Year with Savings” can engage your audience. Be creative and align the CTA with your campaign goal—driving sales, promoting events, or encouraging sign-ups. Don’t forget to make them prominent and action-driven to boost clicks and engagement.

Ah, the holidays: a time for eggnog, twinkling lights, and the annual challenge of finding the perfect gifts. But what do you get for the marketer in your life? Or maybe, let’s be real, you are the marketer, and you’re here to justify some festive self-gifting (we see you, and we support you.)

Whether brainstorming campaign ideas, geeking out over analytics, or obsessing about the latest marketing tools, marketers deserve gifts that match their creative and data-driven vibes.

From productivity tools that make life easier to quirky desk decor, we’ve rounded up a list that will make any marketer smile–even if you’re shopping last minute.

Let’s dive into the ultimate marketer-approved holiday Wishlist because, yes, a subscription to that analytics platform is as exciting as it sounds.

1. Tools & Gadgets

Marketers are all about efficiency and creativity, and the right tools can make their lives so much easier.

Here’s a breakdown of some must-have gadgets that are both practical and thoughtful.

Productivity tools

Let’s start with some tools to boost productivity and start the New Year in style.

• Noise-canceling headphones: Drown out the chaos and dive into deep work. A good pair, like the Bose QuietComfort or Sony WH-1000XM series, is perfect for home offices or noisy coffee shops.
• A second monitor or portable screen extender: Dual screens are a dream for the multitasking marketer. Portable options like the Asus ZenScreen are great for marketers who juggle campaigns, analytics, and endless Zoom calls.
• Ergonomic keyboards and mice: Marketing involves a lot of typing, from strategy documents to email campaigns to social posts. Upgrade their setup with ergonomic tools like the Logitech MX series to prevent wrist strain and boost comfort.
• Standing desks or desk converters: A standing desk, like the Uplift Desk, or a converter, like the VariDesk, gives marketers the freedom to stand or sit while conquering their to-do list.

These are just some of our suggestions. Make sure you research to find the products that better fit the workstation of your favorite marketer.

Tech accessories

Now, who doesn’t love gadgets? Elevate a marketer’s remote work game with some shiny, new must-haves.

Here are some great gift ideas to consider:

• High-quality webcam: Blurry video calls are so 2020. A top-notch webcam like the Logitech Brio ensures crystal-clear video, whether they’re presenting a campaign or chatting with clients.
• Ring light: Brighten up those virtual meetings with better lighting. Compact options like the Neewer ring light are perfect for a professional yet flattering glow.
• Smart notebooks: Tools like Rocketbook and reMarkable digitize handwritten notes, combining the joy of pen-and-paper with the convenience of cloud storage—perfect for eco-conscious marketers staying organized.
• Cable organizers: For marketers with simpler needs, help them keep the desk chaos at bay. Simple yet effective gifts like magnetic cable clips or cable sleeves make a big difference in maintaining a clutter-free workspace.

Design tools

The right tools can make crafting eye-catching social media graphics, designing ad campaigns, or creating engaging presentations smoother and more efficient.

Let’s see two popular gift options to achieve that:

• Canva Pro subscription: Perfect for marketers who want sleek, professional designs without the steep learning curve. Canva Pro offers templates, stock images, and collaboration features ideal for social media marketing and branding.
• Adobe Creative Cloud subscription: This suite is a powerhouse for marketers who dabble in design. From Photoshop to Illustrator, it’s everything they need to create stunning visuals and campaigns.

2. Software & Subscriptions

The right subscription can transform a marketer’s day-to-day. The right tools and resources will streamline their workflow, spark fresh ideas, and help them create their best work.

These gifts go beyond practical—they’re thoughtful solutions tailored to their craft.

Marketing-specific platforms

The right tools can turn a good campaign into a great one. Let’s look at some great options for making your favorite marketer’s efforts easier this year.

• Email platforms: Email marketing is a cornerstone of any successful strategy, and platforms like Moosend streamline everything from automation to analytics. A subscription to a powerful email marketing tool is a gift that keeps on giving, literally, into every inbox.
• SEO tools: SEO and analytics will allow marketers to optimize their strategy. Help them uncover insights, track competitors, and find new keyword opportunities with top-tier tools like SEMrush or Ahrefs.
• Social media scheduling tools: Marketers live on social media and scheduling platforms are their secret weapon for staying organized. Tools like Sprout Social, CoSchedule, and Airtable allow them to plan posts, analyze performance, and stay consistent across channels without burning out.

Discover Moosend

Content & Inspiration

Great ideas often come from staying curious and inspired. These subscriptions are perfect for marketers who thrive on fresh perspectives and continuous learning.

• Medium Premium: This platform connects marketers with articles and blogs by industry leaders and creative thinkers. From actionable strategies to visionary insights, it’s the perfect resource for staying ahead of the curve and sparking new ideas.
• Audible for marketing and productivity audiobooks: Marketers can dive into transformative books like ‘Influence’ by Robert Cialdini or ‘Atomic Habits’ by James Clear, all while multitasking—during a commute, workout, or coffee break.

These subscriptions are more than tools—they’re a gateway to fresh content, innovative strategies, and the inspiration every marketer needs to stay creative.

Organization & productivity

Smart tools that help marketers stay organized, productive, and polished are always appreciated.

• Grammarly Premium: Flawless copywriting is essential, and Grammarly Premium is the perfect assistant for catching errors, improving tone, and ensuring every message is spot-on. A must-have for email campaigns, blogs, and social posts.
• Trello, Notion, or Asana subscriptions: These task management tools make managing campaigns, tracking deadlines, and collaborating with teams easy. Whether marketers prefer Trello’s boards, Notion’s customization, or Asana’s streamlined projects, these tools help them easily manage everything.

3. Online Courses

Continuous learning is essential to staying ahead of the curve in a competitive industry.

The following online courses and certifications are great for honing skills, mastering new tools, or exploring niche areas of expertise.

Digital marketing mastery

Set them up for success with foundational and advanced courses in digital marketing.

Here are our suggestions:

• Digital Marketing via CXL: This course teaches participants how to build optimization programs, create effective content strategies, and apply insights using ready-to-use playbooks.
• The Complete Digital Marketing Guide via Udemy: This course provides training on building a digital marketing strategy, mastering ChatGPT with prompt engineering, and identifying an online audience. It covers creating websites, driving targeted traffic, building email lists, and analyzing website data.

Email marketing courses

The following courses are worth considering for those looking to enhance their email marketing expertise.

• How to Build an Effective Strategy for Your Company: Great for learning email marketing principles and setting up an effective email marketing campaign.
• Complete Guide to Email Marketing & Email Copywriting: This course focuses on mastering email content, list growth strategies, and email design to boost engagement and conversions.
• Digital Marketer Email Marketing Mastery: Participants will gain insights from top email marketers to master tools, build their email lists, and develop strategies that engage and convert.

Course suggestions: Need more? Here’s a list of additional email marketing courses to find the perfect one.

Content marketing courses

Here are some courses perfect for marketers looking to sharpen their storytelling and SEO expertise.

• Technical Content Marketing: This comprehensive mini degree teaches data analysis techniques, user journey research, and strategies for creating impactful technical content.
• The Ultimate SEO Training 2024 + SEO For WordPress Websites: This course teaches how SEO works, website optimization, and effective ranking strategies for targeted keywords.

Niche learning

Lastly, for marketers ready to explore certain fields, you can select a more specialized course like the ones below:

• UX/UI Design courses: Platforms like Skillshare offer design-focused courses tailored for marketers who want to elevate user experiences and improve conversions through intuitive design.
• Analytics-focused courses: Mastering tools like Google Data Studio empowers marketers to visualize and interpret data effectively. These courses are perfect for turning insights into action.

4. Conferences & Networking Opportunities

Marketers thrive on collaboration, inspiration, and staying ahead of industry trends.

So, why not give the gift of access to events and communities where they can connect with peers, gain valuable insights, and grow their professional networks?

Here are some popular conferences to consider:

• INBOUND by HubSpot: A marketing extravaganza featuring thought leaders, innovative strategies, and cutting-edge tools to inspire marketers at every level.
• Social Media Marketing World: Perfect for those looking to master social platforms, this event offers actionable tactics and networking with social media pros from around the globe.
• Content Marketing World: This event is perfect for content marketers who want to dive into storytelling and brand building.
• Adobe Summit: This conference highlights the latest innovations in digital experience and design and is a must-attend for creatives and tech-savvy marketers.

For marketers who prefer community-focused events, local gatherings will be ideal.

5. Books & Reading Material

Books are a classic gift for a reason—they’re timeless, thoughtful, and always valuable.

For marketers, the right book will refine their skills or offer extra motivation to take their next campaign to the next level.

Whether diving deeper into their craft or looking for productivity hacks, these picks will inspire and delight.

• “Contagious: How to Build Word of Mouth” by Jonah Berger: This book contains actionable tips for creating marketing campaigns that stick.
• “Building a StoryBrand” by Donald Miller: A must-read for marketers focused on storytelling and branding.
• “Influence: The Psychology of Persuasion” by Robert B. Cialdini: A classic that delves into the principles of persuasion, teaching marketers how to ethically influence decisions and drive action.
• “Deep Work” by Cal Newport: It explores strategies for achieving peak focus and productivity in a world full of distractions—a must for anyone looking to elevate their creative output.

6. Personalized or Fun Gifts

Sometimes, the best gifts are the ones that add a personal touch or a bit of humor to a marketer’s day. Whether they can use something at work or a quirky item that brings a smile, these gifts combine creativity with thoughtfulness.

For a fun twist, give them something unique that celebrates their passion for marketing, like the following:

• Branded mugs or notebooks: Customize with marketing jokes like “I Optimize Everything” or “Content is King.” Practical and fun, these are perfect for daily inspiration.
• T-shirts with marketing slogans: From “Social Media Ninja” to “SEO Guru,” quirky shirts let marketers proudly wear their craft.
• Marketing board games or puzzles: To get their creative juices flowing, try fun options like a social media-themed board game or a puzzle with an advertising twist.
• Posters or wall art: Add a splash of humor with prints featuring marketing memes or iconic quotes like “Marketing is Queen” or “Think Outside the Box.” These are perfect for decorating their office or home workspace.
• Luxury pens: Upgrade their note-taking game with premium pens like Montblanc or Lamy. A practical yet elegant gift they’ll use every day.
• Planners: Perfect for tracking campaigns, deadlines, and ideas. A new planner makes staying organized feel less like a chore and more like a treat.

7. Wellness & Self-Care

Lastly, marketers spend long hours brainstorming, analyzing, and creating, often juggling multiple tasks simultaneously.

Help them unwind, recharge, and balance their hectic routines with thoughtful wellness and self-care gifts.

Here are some great gift suggestions to consider:

• Desk plants: Low-maintenance options like succulents or pothos to brighten their workspace and reduce stress.
• Meditation app subscriptions: Relaxing apps like Headspace or Calm for guided meditations and breathing exercises.
• Blue light-blocking glasses: Stylish and practical eyewear to reduce eye strain during long hours at the screen.
• Aromatherapy diffusers: Essential oil diffusers with scents like lavender for relaxation or citrus for an energy boost.
• Gourmet coffee or tea gift sets: Specialty blends or artisanal teas to enhance their daily caffeine fix.
• Snack boxes: A mix of healthy treats like nuts and protein bars or indulgent options like gourmet chocolates.

The Perfect Gifts for Marketers

Finding the perfect gift can feel like a campaign in itself—researching options, testing ideas, and optimizing for success.

But when it comes to marketers, you really can’t go wrong. Whether it’s tools to fuel their creativity, books to inspire new ideas, or even snacks to power through those brainstorming marathons, they’ll appreciate the thought behind the gift as much as the gift itself.

So go ahead, check off that marketer on your list, and know you’ve nailed it—just like they do with every campaign they launch. Happy gifting, and may your holiday season be full of well-optimized joy!