Suppose you want a direct, permission-based way to re-engage people after they leave your site. In that case, web push notification tools can deliver timely messages on both desktop and mobile, without relying on email or phone numbers.

In this blog post, we’ll quickly explain what web push notifications are and why they work, share a comparison table of the top tools, and then break down each option with clear pros, cons, and best-for scenarios.

By the end, you’ll know exactly which web push solution fits your goals and budget.

What is a Web Push Notification?

A web push notification is a short, clickable message that a website sends through a user’s browser after they give permission. It can appear on desktop or mobile, even when the visitor isn’t on your site, making it a simple way to bring people back at the right moment.

Unlike email or SMS, web push doesn’t require personal data since the browser handles consent.

Notifications typically include a title, a brief message, an icon, and a link to a specific page.

Brands typically use them for:

• new content
• price drops
• abandoned cart reminders
• product launches
• time-sensitive alerts
• flash sales

Good tools let you segment audiences, schedule or trigger messages based on behavior, and measure performance (deliveries, clicks, conversions).

Why Should You Use a Web Notification Tool?

As we mentioned before, a web push notification tool can help you engage visitors even after they leave your website by delivering targeted and personalized messages.

While many businesses underestimate this tactic, here are some serious benefits that these tools offer.

• Instant reach and high visibility: Deliver timely, clickable messages on desktop and mobile.
• Easier opt-in: No email or phone is needed. Consent is browser-based, improving signup rates and reducing data risk.
• Precise targeting: Segment by behavior, page views, geography, device, or custom events to send relevant messages only.
• Personalized messaging: Insert dynamic content (name, product, price, inventory) and direct users to tailored URLs.
• Automation: Using pre-built automation sequences, you can increase your revenue without manual sends.
• Cross-browser support: Target multiple audiences across Chrome, Firefox, Edge, and Safari on iOS/iPadOS
• ROI optimization: Push notification tools track deliveries, CTR, conversions, and revenue to help you identify what works.

Top Web Push Notification Software: Compared

Now, let’s look at a quick comparison table of the best solutions.

	Free Plan/Trial	Pricing	Supports
PushEngage	Yes	$19/month	Web, mobile and RSS notifications
Webpushr	Yes	$29/month	Web push notifications
OneSignal	Yes	$19/month (+ usage costs by channel)	Web and mobile push notifications
Wisepops	14-day trial	$49/month	Web push notifications
Pushwoosh	Yes	$12/month	Web and mobile push notifications
PushAssist	Yes	$9/month	Web push notifications
iZooto	Yes	$85/month	Web push notifications
PushOwl	Yes	$19/month	Web push notifications

1. PushEngage

Pricing: Paid plans start at $19/month, free plan

Supports: Web, mobile, and RSS notifications

Best for: Ecommerce and content sites needing powerful automation and segmentation

PushEngage is among the best web push notification tools available, ideal for both beginners and advanced users. It’s easy to set up push notifications for new blog posts, product announcements, and abandoned carts. You can also deliver automatically triggered notifications based on your visitors’ behavior.

With its dynamic segmentation, you can use specific push notifications to target the right subscribers and maximize your results. There is also an AI assistant that helps write content for the notifications.

The platform’s user interface is also user-friendly, while the campaign editor is very straightforward. Another handy feature is A/B testing, which lets you experiment with any element to optimize your notifications. Regarding PushEngage’s reporting capabilities, the tool lets you set revenue goals for your campaigns and track the growing transactional value in real-time.

On the integration side, you can connect PushEngage with WordPress/WooCommerce and Shopify for plug-and-play operation. You’ll find a library of advanced e-commerce triggers and built-in drip campaigns that make “set it and forget it” automations realistic for small teams. Overall, this is a tool that caters to the needs of all types of businesses.

Pros

• Works on all devices: desktops, tablets, and smartphones (iOS and Android)
• Built-in A/B testing and clear reporting help you optimize quickly
• Affordable pricing

Cons

• A credit card is required to try the free plan
• You need a paid plan for advanced features

Pricing

PushEngage has a limited free plan that lets you send 30 mobile and browser push campaigns per month and build a list of 200 subscribers. Paid plans start at $19/month, unlocking more features and better customer support.

2. Webpushr

Pricing: Paid plans start at $29/month, free plan

Supports: Web push notifications for desktop and mobile browsers

Best for: Businesses looking for generous free limits

Webpushr is a free web push notification tool that supports all popular browsers. Its free plan offers unlimited notifications and access to all the features, limiting you only on the number of subscribers (who can receive push notifications). This makes the tool an attractive choice for growing businesses that don’t want early restrictions. You can use it to send personalized messages with custom attributes, schedule notifications, or set up automated triggers such as welcome flows or content updates.

It also comes with segmentation and targeting tools, allowing you to deliver the right messages to specific user groups based on their activity, location, or device. Webpushr integrates seamlessly with WordPress, Shopify, and Zapier, giving you flexibility to connect with your existing stack. Other notable features include multi-user support and HTTPS-free setup.

All in all, with its minimal learning curve and rich features, this tool can be a great asset in your marketing arsenal.

Pros

• All features are available even in the free plan
• Seamless integration with WordPress and WooCommerce
• Team collaboration features

Cons

• Lacks built-in A/B testing
• Limited advanced automation compared to other competitors

Pricing

This web push notification tool offers a great free plan that includes all the platform’s features. The only limit is on the number of subscribers you can have (up to 10K). Paid pricing starts at $29/month for up to 50K subscribers.

3. OneSignal

Pricing: Paid plans start at $19/month, free plan

Supports: Web and mobile push notifications

Best for: All-in-one messaging with cross-channel reach

OneSignal is one of the most popular push notification platforms, trusted by startups and enterprises alike. You can use it to send web push, mobile push, email, and SMS from a single dashboard, making it a versatile choice for centralized messaging. Its visual editor and prebuilt templates make campaign creation straightforward, while the real-time segmentation lets you target users based on actions, location, or custom events.

Apart from that, you can set up automated workflows such as onboarding sequences, re-engagement campaigns, or abandoned cart recovery series. You can also conduct A/B tests to improve performance. OneSignal integrates with popular platforms like WordPress, Shopify, HubSpot, and Segment, fitting into your existing marketing stack easily.

Overall, OneSignal stands out for its multi-channel capabilities, ease of use, and scalable infrastructure that can handle everything from a small blog to enterprise-level messaging.

Pros

• Supports multiple channels beyond push (email, SMS, in-app)
• Wide range of integrations with popular platforms
• Great in-app messaging

Cons

• It gets expensive the more your business grows
• Some users have reported issues with the customer support

Pricing

OneSignal offers a free plan with unlimited mobile and web push notifications for up to 10,000 subscribers. Paid plans start at $19/month (plus usage costs by channel), adding intelligent delivery, advanced in-app messaging, and more integrations.

4. Wisepops

Pricing: Paid plans start at $49/month, 14-day free trial

Supports: Web push notifications

Best for: Mid-sized and large ecommerce businesses

Wisepops is an on-site engagement platform that lets you capture and engage your audience with pop-ups, product recommendations, and web push notifications. You can use it to build popups, banners, surveys, and notification campaigns in one intuitive drag-and-drop editor. The push notifications integrate seamlessly with these other formats, letting you capture visitors onsite and re-engage them later through browser push.

Regarding segmentation, you can group subscribers based on behavior, source, or UTM parameters, and then schedule or trigger notifications to bring them back. With Wisepops, you can also personalize campaigns using dynamic content and deliver real-time offers like discounts, countdowns, or product announcements.

What makes this a good web notification tool is its ability to connect onsite engagement with offsite re-engagement. You capture visitors while they’re browsing and then bring them back later with targeted push notifications. Finally, the tool is equipped with detailed engagement analytics to understand the impact of your campaigns.

Pros

• Easy drag-and-drop editor with strong design flexibility
• It combines push notifications with popups, banners, and onsite campaigns

Cons

• No free plan
• It has a learning curve
• Entry pricing is higher than that of some competitors

Pricing

Wisepops has a 14-day free trial that allows you to test all its features. Pricing starts at $49/month and increases based on your website’s monthly pageviews.

5. Pushwoosh

Pricing: Paid plans start at $12/month, free plan

Supports: Web and mobile push notifications

Best for: Cross-platform push notifications with strong analytics

Pushwoosh is a versatile solution that incorporates web push, mobile push, in-app messaging, and email. You can use it to send targeted campaigns across multiple devices and platforms, making it especially useful for businesses with both web and mobile audiences.

The tool lets you deliver precise and relevant messages via its advanced segmentation (based on behavior, demographics, and custom events). You can also set up automated workflows such as onboarding series, retention campaigns, or promotional pushes, and monitor performance in real time. It also offers multi-language support, making it a strong option for businesses with global audiences.

Pushwoosh has affordable entry-level pricing, which is great for startups and growing businesses. The interface is modern and straightforward, letting you navigate its extensive functionality with ease.

Pros

• Multi-language support for global campaigns
• Strong analytics and real-time tracking
• Unlimited push notifications on all paid plans

Cons

• It has a learning curve due to its extensive features

Pricing

Pushwoosh has a limited free plan that provides access to the entire platform until your app reaches 1,000 push subscribers. Paid plans start at $12/month for 5,000 subscribers and unlimited web and mobile push notifications.

6. PushAssist

Pricing: Paid plans start at $9/month, free plan

Supports: Web push notifications

Best for: Small to mid-sized businesses looking for a simple push solution

PushAssist is a straightforward web push notification platform that balances ease of use with essential marketing features. It works across major browsers, including Chrome, Firefox, Safari, and Edge, making it accessible to a broad audience without advanced technical setup.

With PushAssist, you can send personalized notifications based on user attributes like location, device, or browsing behavior. It also supports scheduled campaigns for time-sensitive promotions and automated triggers such as welcome messages, abandoned cart reminders, or content updates. For developers, PushAssist offers a REST API so you can integrate notifications into custom workflows or apps.

Overall, PushAssist is a flexible solution. This means that marketers can easily run campaigns through a simple dashboard, while developers can use the API to build more advanced, custom workflows.

Pros

• REST API for custom integration and automation
• Supports both manual campaigns and automated triggers

Cons

• Interface feels basic compared to other tools
• Advanced analytics and segmentation are only available in higher tiers

Pricing

PushAssist offers a free plan for up to 3,000 subscribers and 120 notifications per month. Paid plans start at $9/month, scaling with subscriber count and unlocking advanced features such as segmentation, HTTPS support, and detailed reporting.

7. iZooto

Pricing: Paid plans start at $85/month, free plan

Supports: Web push notifications

Best for: Publishers and media companies

iZooto is another web push notification tool built with publishers and media brands in mind. Instead of focusing on ecommerce triggers, it emphasizes audience engagement and retention. You can use it to send breaking news alerts, content recommendations, or personalized updates that drive readers back to your site multiple times a day. It also supports A/B testing and timezone-based notifications.

iZooto’s standout feature is its audience monetization capability, which lets publishers run push notification ad campaigns to generate additional revenue. Its segmentation and personalization tools ensure that the right readers receive the right content, improving CTRs and repeat visits. The platform also supports multi-language notifications, making it suitable for global news outlets.

All in all, iZooto is less about product sales and more about keeping readers engaged, loyal, and profitable.

Pros

• Multi-language support
• Supports audience monetization with push ads

Cons

• Pricing starts higher than most alternatives
• Small number of templates for push notifications

Pricing

This push notification tool has a free forever plan with 10 campaigns per day and access to push notification APIs. Paid plans then start at $85/month.

8. PushOwl

Pricing: Paid plans start at $19/month, free plan

Supports: Web push notifications

Best for: Shopify stores

PushOwl is designed specifically for Shopify stores, making it one of the easiest web push solutions to set up if you’re already using Shopify. You can recover abandoned carts, send back-in-stock alerts, announce flash sales, or share discount codes directly with subscribers.

The platform is known for its seamless integration. Once installed from the Shopify App Store, it automatically syncs with your store data so you can start sending campaigns without coding. PushOwl also offers automation features like drip campaigns and customizable opt-in prompts to help grow your subscriber base.

If you’re looking for a tool built around ecommerce use cases, PushOwl will be a great fit, requiring minimal technical effort to start generating ROI.

Pros

• Tailored for Shopify with simple setup and native integration
• Strong ecommerce automations (cart recovery, back-in-stock, flash sales)

Cons

• Not suitable for non-Shopify stores
• Advanced features like segmentation and analytics require higher-tier plans

Pricing

PushOwl offers a free plan with basic features to get started. Paid plans start at $19/month and scale with subscriber count, unlocking advanced automations, segmentation, and detailed reporting.

Selecting the Right Web Push Notification Tool

With so many web push notification platforms available, the right choice depends on your business goals and setup. Ultimately, the best tool is the one that aligns with your audience, integrates smoothly with your stack, and provides the features you’ll actually use.

Take advantage of free trials and starter plans to test usability, reporting, and ROI before committing. By matching your needs to the right platform, you’ll turn push notifications into a reliable driver of engagement, retention, and revenue.

Frequently Asked Questions (FAQs)

Here are some frequently asked questions regarding web push notifications.

1. How do web push notifications work?

Web push notifications are short messages sent through a user’s browser. When someone visits your website, they may see a prompt asking if they want to allow notifications. If they click “Allow,” the browser saves their permission so you can send them updates later directly to their computer or phone, even when they’re not on your site. Each notification can include a title, text, image, and link. It’s a simple, safe way to reach visitors without needing their email or phone number.

2. What to consider when choosing a web notification tool?

When choosing a tool, think about your main goals, whether it’s recovering carts, sending news updates, or boosting return visits. Key features to look for include automation, segmentation, personalization, and clear reporting. Check which browsers and devices are supported, and whether the tool integrates easily with your website platform (like Shopify or WordPress). Pricing and scalability also matter, especially as your subscriber list grows. Finally, ensure the tool is user-friendly and complies with privacy laws like GDPR.

3. What’s the difference between web and mobile push?

Web push notifications are sent through internet browsers on desktop or mobile, while mobile push notifications require an application to be installed on a phone or tablet (e.g., the CNN app). For example, a news website might send a web push through your browser saying “Breaking: Major storm approaching,” while the CNN app could send a mobile push directly to your phone’s lock screen.

Remember the first time you tried ChatGPT for work? You asked for something simple, but instead of saving time, you spent hours rewriting, prompting, and editing until you got what you needed.

That’s how AI burnout starts.

Despite promising to make work easier, marketers are burning out under the pressure to test endless tools, learn new platforms overnight, and deliver more with smaller budgets. Add privacy risks and the temptation to hand creativity over to machines, and it’s no wonder exhaustion is spreading across marketing teams.

So, if AI promised ease, why does it feel like marketing is only getting harder?

AI in the Workplace Statistics

AI adoption has exploded in just a few years, with 1.8 billion people experimenting, subscribing, and using these tools in their daily routines.

Now, when it comes to AI in the workplace, McKinsey’s report highlights that:

• 90% of Fortune 500 companies use OpenAI technology.
• 94% of employees and 99% of C-suite leaders are familiar with generative AI.
• Leaders estimate only 4% of employees use AI for more than 30% of their daily work, but employees self-report 13% already do.
• 48% of employees say that formal training would boost their daily use, yet 22% report receiving little to no support today.
• 68% of managers recommended a Gen-AI tool to their teams in the past month.

With adoption moving this fast, training, support, and governance can’t keep up. The result isn’t innovation but exhaustion, and that’s where burnout begins.

AI Burnout Scenarios

Let’s examine a few scenarios that’ll help us see AI burnout in action.

Prompt loops

Marina, an affiliate manager, needs to draft a short email announcing a new commission rewards initiative to her partners. It should be a quick ten-minute task before her afternoon check-in with the sales director.

She opens her AI tool and asks for something clear and motivating. The first draft comes back bland, so she re-prompts for a warmer tone. The next one sounds stiff, so she tries again for something more personal, but it turns out robotic and full of clichés.

After five or six rounds, Marina is still editing heavily while Slack notifications pile up in the corner of her screen. Instead of saving time, the process has eaten half her day, left her annoyed, and pushed her other tasks behind schedule.

By the time she finally decides on a version, she realizes it would have been faster to write the email herself.

New AI user

On the other hand, Daniel, a retail marketing coordinator, has never really used AI at work. On Monday morning, his manager asks him to “experiment with AI” for the upcoming holiday campaign.

By lunchtime, Daniel has signed up for three different platforms: one for ad creatives, one for product descriptions, and another for customer segmentation. Each tool comes with its own logins, tutorials, and confusing pricing tiers. None of them connect smoothly with the company’s existing systems.

Instead of focusing on the campaign itself, Daniel spends most of the day bouncing between trial dashboards, watching how-to videos, and trying to stitch everything together. By late afternoon, the deadline is getting closer, but he hasn’t produced a single finished asset.

What was meant to improve efficiency has only created stress, leaving Daniel rushed, frustrated, and already behind schedule.

What AI Burnout Means & What Causes It

Marina’s endless prompt loops and Daniel’s struggle aren’t just bad days at work but signs of AI burnout.

For marketers, this happens when the promise of efficiency collides with the reality of constant pressure to keep up. Instead of simplifying work, AI often creates new layers of stress.

But how is this burnout caused? Is it real, and how does it affect your workload?

Constant tool testing and evaluations

There are dozens of AI tools promising to help users write copy, design creatives, analyze data, or even automate entire campaigns. Jasper, Midjourney, Canva’s Magic Studio, ChatGPT, Gemini, and Copilot are just some of them.

Every week, a new “must-try” tool launches, and marketers feel compelled to test it in case they’re missing out on something their peers have already started “leveraging.” What should be a time-saver quickly becomes another full-time job: evaluating, comparing, and reporting on software that may or may not stick.

The problem is that this cycle rarely comes to an end. Tools overlap in features, constantly update, or shut down entirely, meaning teams are trapped in a loop of trial and error. Instead of focusing on campaigns, marketers spend hours onboarding into new platforms, learning prompt structures, and explaining to leadership why last quarter’s “game-changing AI” is already outdated.

Consequently, this constant churn fuels exhaustion and decision fatigue.

Pressure to master AI overnight

If you don’t learn fast, you risk feeling left behind. Many marketers observe their peers using three or four different AI apps in their daily workflows, while they’re still trying to master prompt engineering for ChatGPT.

This, in turn, creates a sort of “peer pressure” tied to culture. Conference talks, LinkedIn posts, and internal meetings often give the impression that “everyone else has it figured out.”

That gap between perception and reality fuels impostor syndrome, leaving professionals anxious that they’re not moving fast enough. Without proper training or guidance, the push to become an “AI expert” overnight can quickly turn into frustration and self-doubt, two of the biggest accelerators of burnout.

Expectations to deliver more with fewer resources

Leadership assumes that since AI tools exist, campaigns can be executed faster and with smaller teams. The catch, though, is that most AI platforms only perform well behind paywalls, such as ChatGPT-5, Jasper’s advanced features, or premium Midjourney plans.

For marketers, this means that workloads continue to grow while support resources shrink. The pressure increases when those same “time-saving” AI tools require paid upgrades, constant fine-tuning, and heavy editing to deliver usable results.

Instead of lightening the load, AI becomes another demand on already exhausted teams, driving longer hours, higher stress, and ultimately, burnout.

The Ripple Effects of AI Burnout on Marketing Teams

Endless edits and tool overload are just the tip of the iceberg. AI is transforming the way marketing teams operate at every level. It affects creativity, raises new data and privacy risks, disrupts established processes, and alters how teams perceive their roles and responsibilities.

Understanding these effects is key to seeing why burnout is spreading and how to prevent it.

1. Creativity

AI can brainstorm hundreds of campaign ideas in seconds, draft blog posts, or design social graphics. But when brands lean too heavily on it, content starts to look and feel the same. Instead of bold creative risks, teams default to “what the AI suggested.”

Here’s a simple example. We asked two different AI tools (ChatGPT and Gemini) to write an email with a 40% discount for best-selling beauty products. The results feel similar, with subject lines, phrasing, and structure that overlap.

This shows that, over time, originality suffers and brands risk losing the unique voice that once set them apart. Inevitably, marketers shift from being storytellers to being operators of prompts.

2. Data and privacy concerns

Most AI platforms learn from user input. That means when a marketer uploads customer data, campaign performance reports, or even drafts of confidential strategies, they may be unknowingly feeding sensitive information into external systems.

This creates compliance risks with GDPR, CCPA, and other regulations, but it also fuels growing skepticism. Customers are increasingly wary that their data might be used to “train” a model, and if that suspicion takes hold, a brand can quickly lose customer trust.

The concern, though, isn’t only external. Inside organizations, employees themselves highlight the same risks. In a recent survey, 51% cite cybersecurity, 50% cite inaccuracies, 43% worry about personal privacy, and 40% point to IP infringement as their top concerns with generative AI.

In a nutshell, data and privacy concerns significantly influence how customers perceive a brand and how secure employees feel when using AI. When trust breaks down on both sides, marketing takes a direct hit.

3. Disruption of traditional processes and channels

Traditional marketing processes are being rewritten at lightning speed. A McKinsey study found that 78% of companies already use AI in at least one business function, reshaping how teams plan and execute campaigns.

What used to follow predictable workflows now demands constant adaptation.

Campaigns built around long lead times must compete with real-time AI-generated assets. SEO teams need to optimize not just for people but also for AI-powered search engines that rank content differently. Even email marketing and paid media are shifting as AI-driven personalization changes how messages are delivered and measured.

The result is that instead of streamlining processes, AI often adds new layers of work, which demand more skills, awareness, and energy from already busy teams.

4. Team morale and shift of roles

Speaking of teams, when AI takes over ideation, copywriting, and even reporting, human contributions can feel undervalued.

Junior marketers, who once built skills through hands-on work, now risk losing those opportunities. A social media coordinator, for instance, may be told to “use AI for captions.” Instead of experimenting and developing their own voice, they spend most of their time copying and pasting prompts and lightly editing the output. This may be fast in the short term, but limiting for growth.

At the same time, senior marketers face role confusion. Along with leading campaigns, they’re suddenly tasked with reviewing AI outputs and supervising tools they were never trained to manage.

The result is a team dynamic where juniors feel replaceable and seniors feel overburdened, fueling anxiety and lowering morale across the board. Over time, core skills like persuasive writing, critical data analysis, and original campaign strategy begin to fade, leaving the team less capable and more reliant on AI.

5. Customer perception

Despite AI adoption being on the rise, audiences are becoming more skeptical of AI-generated campaigns.

Research indicates that 57% of people trust human-generated content more than AI-generated content, and 63% can already distinguish between the two. Even among younger audiences, where 32% of 25–34-year-olds are more open to AI, the majority (52%) still say they prefer human writing.

This trust gap also affects behavior, with 34% of consumers saying they’d be less likely to buy from a brand if they knew its marketing was AI-generated. When brands lean too heavily on AI, they risk losing the nuance and authenticity that build loyalty. This becomes a serious problem in industries where credibility is essential for conducting business, such as finance, healthcare, or education.

How to Mitigate AI Burnout

Burnout isn’t inevitable, but with the right best practices, you and your team can use AI without being consumed by it.

• Set realistic expectations: Define exactly where AI fits into your workflows. Create a simple policy that states what AI can support (drafting, research, repetitive tasks) and what remains human-driven (strategy, final approvals, creative direction). A few clear SOPs will save your team from confusion and ensure consistent adoption.
• Provide training: Many employees say they would use AI more if they had proper guidance, yet support is often missing. Close the gap with onboarding workshops, a shared prompt library of proven examples, and monthly Q&A sessions to tackle real use cases.
• Choose tools carefully: Ask yourself whether they’ll save time, improve quality, or integrate well with what your team is already using. If not, skip them. Start with a small pilot group, track time saved and output quality, and gather feedback on usability. Only roll out a platform to the whole team if the pilot shows clear benefits and minimal friction.
• Promote creativity: Use AI for first drafts, background research, or data-heavy tasks, but let people shape the brand voice, storytelling, and final creative direction. To prevent skill atrophy, rotate creative assignments across the team. For example, have juniors draft campaign concepts while seniors refine strategy, so everyone gets involved in the process.
• Support your team after adoption: Once a new tool is in place, check how it’s impacting daily work. Run quick feedback surveys or short team huddles to identify issues like tool fatigue or workflow slowdowns. Share what you learn and adjust processes so adoption feels supportive, not forced.
• Protect data and privacy: Write clear guidelines for what information can be entered into AI systems. Limit the use of customer data, stick to compliant platforms, and regularly audit usage.

Using AI Strategically

AI is not the enemy of marketers, but it’s not the silver bullet either. The real value lies in stopping to treat it as a shortcut and instead using it as a support system. Marketers who take a strategic approach will be the ones who stay ahead.

And remember, the future of marketing won’t belong to the brands with the most AI, but to those that know how to use it without losing themselves.

FAQs

Below, let’s see some common questions about AI burnout in marketing.

1. What is AI burnout in marketing?

AI burnout occurs when the pressure to constantly test tools, master new platforms, and meet rising expectations exceeds the benefits AI is intended to bring. Instead of saving time, AI ends up adding stress and complexity to a marketer’s workload.

2. Are managers and senior leaders more vulnerable to AI burnout than employees?

Employees may feel the strain of extra work and new tools, but leaders carry another layer of stress. They are under pressure to demonstrate quick wins from AI, keep pace with rapid changes, and address the larger ethical questions that come with it. With the added expectation to be “always on,” decision fatigue and stress can hit them hard, sometimes even harder than their teams.

3. How can I tell if my team is experiencing AI burnout?

Look for signs such as increased stress, tool fatigue, declining morale, over-reliance on AI outputs, or content that starts to lose its originality. If team members feel more like operators than creatives, burnout may already be setting in.

4. Does using AI really save money in marketing?

While AI can automate certain tasks, most tools only perform well with paid plans. Without a clear ROI, subscriptions can pile up and eat into budgets. In some cases, editing and supervising AI output can be more time-consuming and costly than expected.

5. What are the risks of relying too much on AI-generated content?

Over-reliance can lead to generic messaging, a loss of brand authenticity, compliance issues with sensitive data, and a decline in core marketing skills. Most importantly, it can weaken trust and loyalty among customers who crave human connection.

We’ve all heard the golden rule of email marketing: Keep your emails short and to the point, or risk losing your readers’ attention.

But what if this widely accepted wisdom is actually a myth? What if the real secret to email engagement isn’t brevity, but value?

Attention isn’t a given; it’s earned. And when you consistently deliver meaningful content that matches your audience’s interests and needs, they’re more likely to invest time in what you have to say.

Where The Myth Lies

Why has this common belief gained rock-solid ground over the last years? Mainly, it’s because we live in a world of instant gratification. The factors that reinforce this myth are hard to deny:

• Short attention spans: With the sheer volume of emails and notifications received daily, it’s hard to focus on a long email. We skim content, move on quickly, and prioritize tasks that feel more valuable.
• Information overload: People might feel overwhelmed by the excess of information provided in a long email, especially if it’s not well-structured or visually appealing. Deleting or ignoring it becomes the easy option.
• Time constraints: Many people check their emails on the go or during brief breaks at work. On these occasions, they hardly ever have the time to spare in reading a lengthy resource.
• Lack of immediate action: We’re used to expecting a clear call-to-action in our emails. When this action is hard to find at first glance, we’re likely to skip to the next one, hoping we’ll find time to come back later. A promise we hardly ever keep.
• Device limitations: Long emails that aren’t optimized for mobile are harder to read. Considering that 64% of email recipients open their emails on mobile devices, they have a poor experience and are highly likely to skip or delete.
• Social media habits: With the rise of platforms like IG and TikTok we’ve become more used to consuming quick, digestible content in the form of posts or reels. A long-form email can feel out of place or even alienating.

Yes, the quick digital world we live in doesn’t leave much space for long emails to breathe. But does that mean we should abandon them entirely?

When Short Emails Make Total Sense

Short and sweet messages don’t just fit our fast, digital world. They’re perfect for cases like:

Promotional emails

When launching a flash sale or a limited-time offer, you want to ensure that the reader will find all important information without even scrolling down. Otherwise, you put conversions at stake.

If you want to create a longer version to add more details, such as social proof or product recommendations, the primary CTA button should be placed high up. This way you’ll grab the attention of people who don’t have more time or energy to invest, but are into your offer.

Check out this “last chance” email by Fender and take notes:

Transactional emails

Transactional emails, the automated messages sent to recipients after a specific action, such as a purchase or password reset, are by default, short. They provide essential information to the person who triggered the action to reassure them.

Certain brands also add promotional sections in some of these messages, such as order confirmations, to benefit from a consumer’s purchasing momentum. But again, this information must be considered secondary.

Here’s a great email example by Hers—compact, but detailed:

Abandoned cart emails

Abandoned cart emails are triggered when a website visitor has added an item to their cart but never completed checkout. A cleverly written notification, followed by a product image, a short description, and a clear CTA button, is all they need to convert into customers.

Would a longer version work? Probably not, unless the product is high-value and requires more detail for purchase, such as specific shipping and return policies.

Check out this example by Aventon, written in urgent language to drive action:

When Long Emails Win The Stage

But what happens with emails that simply have more to say? Think of newsletters like the Morning Brew and The Good Trade. With so many fans around the globe it’s hard to deny their popularity. What’s more, the rise of Substack newsletters indicates that many email users are more than willing to spend time reading content-heavy emails, as long as the content resonates with them.

Certain email types, in fact, would lose their value entirely if we tried to shorten them. Let’s look at some examples:

Educational emails

Educational campaigns provide valuable and actionable insights about a specific process or product. They usually consist of text content, visuals, and calls-to-action (CTAs) appealingly structured to encourage subscribers to read through.

The more personalized these emails are, the higher the engagement. Crucially, people prefer emails with resonant content, presented in a way that doesn’t exhaust the reader, even when the text is long.

Check out this educational email we created for Mental Health Awareness Month. The bullet points and checklist make the format easier for the reader. And even though it’s coupled with a promotional offer, the focus remains on the information:

Storytelling

Not all emails are promotional or action-oriented. Sometimes, marketers use this channel to build a stronger connection with subscribers through narrative techniques and storytelling. For example, they might use nostalgic language in a campaign to evoke emotion, which, in turn, drives brand awareness and customer retention.

You cannot replace most of these emails with shorter alternatives without either missing the core goal or compromising on quality and authenticity.

Here’s an amazing example by Charity Water, which aims to evoke gratitude and generosity in its readers:

Complex information

You can’t always explain a complex, multi-step process to readers in just a few lines. Sometimes, you need to clearly explain each step to avoid confusion.

Consider onboarding emails, for example. You must include as many details as needed to set new users or customers up for success. If you don’t, you may end up increasing support tickets, or worse, generating dissatisfied customers.

In the example below, Miro shared an email that included information about a feature, incorporating a user story to help readers fully understand certain platform capabilities:

Premium offers

When presenting prospects with a more premium product or service, you can’t convince them to invest more in your brand with just a few words. You need to be detailed and clearly articulate all the benefits they’ll gain if they follow your advice.

Therefore, when crafting upselling emails or promoting premium products, share all the necessary evidence to make readers take your offer more seriously, especially if they’re already customers or qualified leads.

Here’s how Canva approached it. Every detail a soon-to-be Pro customer will need is included:

Turning Long Emails into Messages People Actually Read

Yes, some emails need more words. But the way you put those words to your message matter.

1. Use a captivating subject line and introduction

The first impression is formed in the inbox, starting with the subject line. Great subject lines reflect the email’s content and should evoke curiosity in readers. While character limits vary, aiming for 20 to 40 characters helps maintain readability on mobile devices.

Next, make sure your introduction hooks the reader and makes them want to learn more. This way, they’ll willingly invest the time and energy needed to read through the entire message.

Let’s explore Moosend’s email for a better grasp. The subject line, “😟Are Your Emails Adding to Inbox Fatigue?”, addresses the reader directly and makes them wonder if they’re part of the problem. The worried-face emoji evokes emotion, motivating subscribers to open the campaign.

In the body, the reader learns about a concerning issue and is offered a discount to honor Mental Health Awareness Month and take active steps to tackle it.

Not sure how to start wowing your audience? Use an AI writer to experiment with different subject lines and introductions to find what resonates best.

2. Prioritize well-defined structure and layout

To create a better reader experience for longer emails, you must ensure that navigation is smooth and easy. Use headings for each section, generous white space to clearly divide content, and relevant visuals to enhance the experience.

Two popular patterns that marketers often use are the F and Z layouts. These scan patterns help readers quickly identify key sections without causing fatigue. The good news is that most email marketing services offer pre-made, professionally designed templates that prioritize clear navigation. You can then use their editors to customize these templates based on your specific needs.

Try Moosend for free

But what if your newsletter is focused solely on storytelling, with few or no visuals? You can still make navigation easier by bolding key terms, creating lists (listicles), and writing shorter sentences that create more “breathing room” and are easier to process.

3. Use strategic headlines and subheaders

Just as the subject line determines whether a subscriber will open an email, the headline plays a key role in guiding them through the content. Introduce the topic in a motivational way to help readers identify with the material immediately.

Adding a pain point or a key benefit to the headline will make it more impactful. For example, Miro used “Keep your projects moving forward” to entice readers who want to improve work efficiency to continue reading.

Subheaders are also vital for navigation. You can try different styles for variety, such as questions or wordplay, to make your content more engaging. However, keep the underlying tone consistent to avoid a confusing reading experience that distracts from the email’s main goal.

This email by The School of Life, for example, has nailed navigation through its strategic use of headlines and subheaders:

4. Incorporate complementary design elements

Visuals, GIFs, and videos can transform a long email into a much more engaging experience. When using images, choose themes that complement your copy to help readers visualize a process, a situation, or even a feeling.

If you are guiding users through a process, consider using a GIF or embed a short video. This also contributes to a more interactive and creative experience. However, be sure to place them at strategic points. When placed at the very top, they might grab all the attention and prevent readers from engaging with the text.

And of course, ensure that all visual elements align with your brand guidelines to create a consistent experience across all channels.

5. Use distinct CTA buttons

While some longer newsletters are zero-click (focused purely on content consumption), others are designed to motivate readers to take specific actions. To optimize your use of CTA buttons, consider these key questions:

• How many actions do you want to promote through this email?
• Which is the primary, most important action to prioritize?
• What colors will make your buttons stand out?
• Where should you place them to maximize visibility?

For example, if you’re in SaaS and your goal is to drive people to the pricing page, place this primary button at the top. This ensures high visibility and generates clicks, even from readers who don’t have time to read the entire email. If the email is very long, you can repeat the primary CTA once more and use secondary CTA buttons with a less dominant color.

As for the copy, a good rule of thumb is to use actionable language for primary buttons (e.g., “Join Today” or “Start Free Trial”) and reserve more generic options like “Explore More” for secondary actions.

Count Added Value, Not Words

It’s time to stop counting words and start measuring value. The length of your email isn’t the true metric; what truly counts is the substance it delivers.

When you prioritize delivering meaningful content that solves a pain point or offers new knowledge, your audience will gladly invest their time. They’ll stop seeing your emails as a chore and start viewing them as a source of genuine value, no matter the final word count.

Email has been “declared dead” more times than content has been crowned “king.” Yet somehow, like a friendly zombie, it keeps coming back, very much alive, engaging, and still one of the most profitable channels in digital marketing.

But what about Artificial Intelligence? Well, AI isn’t here to put the final nail in email’s coffin. If anything, it’s handing email new tools and maybe even a makeover. But there’s a twist. Every advantage AI offers can just as easily turn into a weakness.

Today, we’ll explore the changes, opportunities, and risks of AI in email marketing and how to ensure your campaigns remain effective, regardless of the circumstances.

Email ROI: Increasing Revenue and Efficiency

Email’s return-on-investment (ROI) is the stat everyone in marketing loves to quote: $36 for every $1 spent, and in some cases, as high as $50. That’s the reason email has outlived every “email is dead” headline, as it’s simply one of the most cost-effective channels out there.

Now, if you type “AI and email ROI” into Google, you’ll see the same promise repeated endlessly: AI will make these numbers even better. And they’re not wrong.

The ROI opportunity

When used strategically, AI directly improves ROI by lowering costs and maximizing impact. For instance, automating A/B testing and streamlining production reduces the time (and money) spent on manual work.

Predictive send times and optimized subject lines also increase open rates and clicks, driving more revenue per campaign. At the same time, smarter segmentation ensures that messages reach the right people at the right moment, which, of course, translates to more conversions.

The risk of losing revenue

On the other hand, AI can just as easily hurt your ROI if it churns out irrelevant or generic campaigns. This is typically followed by a decline in engagement and an increase in unsubscribes. As a result, the “$36 for $1” math stops adding up.

Let’s take an eCommerce brand that relies on AI to create product recommendation emails. Instead of tailoring offers based on purchase history, the system sends the same generic “Top Picks” message to every subscriber.

Customers ignore it, unsubscribe, or mark it as spam, which not only harms ROI but also deliverability. The cost of sending stays the same, but the revenue per campaign drops.

How to mitigate the risk

To avoid the risk, marketers should combine automation with human oversight.

For instance, use AI to cut costs and increase efficiency, but keep the creative direction, audience insight, and quality control in human hands. That balance is what turns AI into a support system that boosts your email ROI, rather than harming it in the long run.

Email List: Targeting Subscribers with Hyper-Segmentation

One of email’s biggest advantages is having a list of engaged contacts.

Unlike social platforms where algorithms decide who sees your content, your list belongs to you. And because of that, marketers have often gone the extra mile to make emails feel personal, as a loyal audience will lead to better retention and revenue.

Ever received a plain-text campaign that looks like a one-to-one message from the founder? Here’s one from Ugmonk:

This campaign is short, simple, and written as if Jeff sent it directly to you. That personal feeling is what makes email different from a social feed.

The hyper-segmentation opportunity

AI can make your email list far more powerful by hyper-segmenting subscribers and tailoring messages that truly resonate.

Instead of blasting the same newsletter to everyone, AI can analyze behavior and preferences to support hyper-segmentation, suggesting the right tone, style, or offer for each subscriber group.

Executed well, this turns your list into a dynamic asset, where you can scale personalization and keep your messages meaningful.

The risk of AI hyper-segmentation

Hyper-segmentation may sound powerful, but it can backfire.

Breaking your list into dozens of micro-groups often means sending more messages, using more resources, and overwhelming subscribers with constant “personalized” offers.

Instead of feeling relevant, the inbox starts to feel crowded. Push it further into hyper-personalization, and the risk can increase as emails that track every click, browse, or login detail can come across as intrusive. What should feel like a thoughtful connection quickly turns into overexposure, and the intimacy of email is lost.

How to mitigate the risk

The key is to avoid dividing your list into endless micro-segments or overloading subscribers with constant “personalized” messages.

Instead, let AI handle lower-value, repetitive tasks, such as reminders, re-engagement emails, or transactional updates, where efficiency matters most. For high-value campaigns that build relationships, rely on your team’s creativity and judgment.

This balance keeps personalization meaningful, prevents resource drain, and ensures subscribers feel valued rather than over-targeted.

Email Copywriting: A Cure for Writer’s Block

Writer’s block can be brutal when you’re an email marketer. The newsletter deadline is getting closer, your abandoned cart flow needs a refresh, and the promo campaign is waiting for subject lines that don’t sound recycled.

Staring at a blank screen when you need fresh copy fast is enough to make anyone panic. Fortunately, innovative AI writing tools like ChatGPT and Jasper are here to help.

The opportunity to streamline email copywriting

AI software can help you analyze past campaigns to see which subject line styles resonate most, suggest fresh angles for newsletters, or even generate visual drafts to spark new ideas.

For email marketers who handle weekly sends and automated flows, this means spending less time starting from scratch and more time creating campaigns that connect with subscribers

For example, you could ask Gemini: “Give me 10 subject lines for a Valentine’s Day flash sale on skincare products.” Within seconds, the AI assistant will give you some quick options to consider.

The risk of using AI for email copywriting

AI can clear your writer’s block, but it often creates new challenges. Marketers may spend more time prompting, re-editing, and sorting through repetitive outputs than actually writing.

What feels like a shortcut can quickly lead to AI-generated copy that sounds generic, off-brand, or too similar to competitors using the same tools. Over time, this undermines the originality that makes email effective.

Also, if you continually test every new AI feature and prove its value, what started as a solution for speed can become a source of burnout for email teams.

How to mitigate the risk

AI works best as a creative assistant, not a replacement. Let it handle quick drafts, idea starters, or lower-value messages, and reserve your team’s energy for high-impact email copy that builds relationships and showcases your brand’s voice.

To give you a hand, many ESPs now include built-in AI writers that help reduce the pressure of constant prompting and switching between tools.

Tools like Moosend’s AI Writer, for instance, can help you generate subject lines or email copy ideas in seconds. Similarly, Constant Contact’s Content Generator extends that support across emails, landing pages, SMS, and even social posts.

By using these integrated features, marketers can streamline repetitive tasks without needing to use multiple apps or be overwhelmed by endless outputs. The key is to let these tools handle efficiency, while your team stays focused on originality and strategy.

This way, you keep campaigns fresh, on-brand, and free from burnout.

Email Deliverability: Increasing Inbox Placement

AI is reshaping how marketers monitor and protect deliverability.

Instead of waiting for problems to show up in reports, AI tools can now scan bounce patterns, detect spam triggers, and track sender reputation in real time. This shift from reactive checks to proactive monitoring provides email teams with earlier warnings and more opportunities to resolve issues before they impact inbox placement.

The opportunity for better deliverability

With AI, marketers can act before problems escalate. For example, if engagement dips in a segment, AI can suggest list cleaning or new targeting rules.

It can also flag subject lines or templates that appear spammy to filters, reducing the risk of campaigns being marked as junk. The result is higher inbox placement and more consistent performance across campaigns.

The risk of ending up in the spam folder

Unfortunately, deliverability is a double-edged sword. Over-automation can encourage marketers to send more and faster without checking quality.

If AI-generated content feels generic, irrelevant, or misleading, subscribers are more likely to ignore it, unsubscribe, or click the spam button. As mentioned earlier, these signals lower the sender’s reputation, which affects inbox placement not just for one campaign but for all future ones.

How to mitigate the risk

To prevent harming your deliverability, use AI as an early warning system, not as a shortcut to volume. Monitor the data it provides closely, but keep humans in charge of content quality and email list hygiene.

Also, combine AI-driven detection with healthy sending practices. That’ll keep your emails landing in the inbox and your subscribers happy.

Email Design: Simplifying Email Template Creation

AI-powered design tools can now generate entire templates, optimize layouts for both mobile and desktop, and even test which visual elements drive the most engagement.

For email marketers, this means less time tinkering with formatting and more time experimenting with creative approaches.

The opportunity of creating more and better templates

When used effectively, AI can enhance email design. It can adapt a template automatically for different devices, suggest color palettes that improve readability, or even generate quick visual drafts for seasonal campaigns.

Smaller teams can utilize AI design tools to create polished, professional emails at scale, eliminating the need for additional resources or support.

The risk of AI-generated email design

Low-quality AI-generated images are easily identifiable, as they often appear generic, awkward, or even fake. Instead of impressing, they create distrust and signal that the brand is cutting corners.

Here’s an AI-generated email template from OpenAI’s DALL·E 3.

At first glance, it appears to be a polished promotional campaign from a fashion brand. But a closer look reveals obvious flaws.

• Misspelled text like “pleces” instead of “pieces” and the cutoff “wardro” instead of “wardrobe.”
• Odd spacing and kerning make the typography feel inconsistent.
• Product visuals that look more like generic mock-ups than real eCommerce photography.
• A hero image that feels slightly “off,” with stiff body posture and unnatural details in the clothing.

These errors may seem minor, but collectively, they give the email an unprofessional and rushed appearance. Instead of building trust, they undermine the brand’s credibility, making subscribers less likely to click or convert.

Plus, correcting these errors requires extra time, which defeats the purpose of using AI to create emails more quickly in the first place.

How to mitigate the risk

Utilize AI to streamline layout and formatting tasks, but exercise caution when selecting visuals.

Treat AI images as drafts or inspiration, invest human attention in refining design, and keep the message front and center. A clean email will always convert better than one that looks like it came straight out of an AI lab.

And remember, you don’t always need to start from scratch or rely on external AI design tools. Most ESPs already offer professional, mobile-ready templates that you can adapt in minutes.

Many are also rolling out their own AI features to help streamline testing, personalization, and layout adjustments. Leveraging these built-in tools can speed up production while maintaining consistent design quality.

Email Security: Ensuring Message Compliance

AI is starting to play a role in compliance by scanning campaigns before they’re sent. It can flag missing unsubscribe links, detect subject lines that may be misleading, or verify that opt-in data meets the requirements of the GDPR and CAN-SPAM.

Some platforms even use AI to automate consent management, helping teams keep cleaner subscriber records.

The opportunity to improve compliance

Instead of manually checking every campaign against a long list of rules, AI can act as a first line of defense.

For example, if you forget to include an unsubscribe link in a promotional campaign, AI can detect the error before the email is sent, thereby reducing the risk of fines or spam complaints.

The risk of regulatory scrutiny

The danger comes when teams assume AI is foolproof. Overreliance creates a false sense of security, leading marketers to skip their own checks. And AI doesn’t always catch the nuances of compliance.

For instance, imagine a retailer preparing a Mother’s Day email campaign. The AI tool confirms that the design and subject line are compliant, but it overlooks the fact that the list includes contacts who have never given explicit consent under GDPR. The email goes out, complaints pile up, and the company faces regulatory scrutiny. The AI flagged technical issues but failed to assess the bigger compliance picture.

How to mitigate the risk

Use AI to handle routine checks, but keep human oversight for opt-in processes, consent records, and regulatory interpretation.

A combined approach will let you stay efficient without exposing your brand to unnecessary risk.

Email in the World of AI: Success Lies in How You Use It

It’s clear now that AI isn’t optional in email marketing. It’s already reshaping how campaigns are created, tested, and delivered. But whether AI becomes your greatest advantage or your biggest liability depends entirely on how you use it.

The real winners won’t be the brands that automate more, but those that strike a balance between efficiency and creativity, speed and strategy, and automation and human connection.

FAQs

Here’s some additional information regarding email marketing and AI.

1. What is AI hyper-segmentation in email marketing?

Hyper-segmentation goes beyond basic segmentation by dividing your list into very small groups based on behavior, preferences, or predicted actions. AI makes this possible, but it can also overwhelm subscribers if overused.

2. Can AI-generated content hurt email deliverability?

If AI content feels generic or misleading, subscribers may ignore it, unsubscribe, or mark it as spam. These actions lower the sender’s reputation, which affects deliverability across all campaigns.

3. How do ESPs use AI to support email marketing?

Many ESPs now include AI tools that generate subject lines, improve copy, optimize send times, and even automatically adapt templates. This helps teams streamline repetitive tasks while maintaining efficient campaigns.

4. Will AI replace human creativity in email marketing?

AI is best for handling drafts, testing, and analysis. Human creativity and oversight are still necessary to ensure campaigns are authentic and aligned with the brand’s voice.

Black Friday and Cyber Monday 2025 are just around the corner, and the best SaaS deals have already dropped.

In this post, we’re gathering the best verified offers to help you plan your savings ahead of time, from email marketing and online course platforms to web hosting and productivity apps.

Disclaimer: We’ll keep updating this list as new discounts go live, so be sure to check back for new additions.

When Should You Look Out for Black Friday Deals?

Most software brands start rolling out their Black Friday deals as early as the first or second week of November, often extending them through Cyber Monday or even the first week of December.

To catch the best offers, start checking brand websites and newsletters around November 10–15, since many early-bird discounts go live before the official Black Friday weekend.

Best Black Friday SaaS Deals

Here’s an overview of the best BFCM software deals.

Tool	Deal	Valid Until
Email Marketing & Marketing Automation
Moosend	50% off annual Pro plans	December 1, 2025
Omnisend	30% off for 3 months	December 1, 2025
CleverReach	20% off annual plans	December 1, 2025
Mailmodo	Flat 30% off annual subscriptions	December 5, 2025
SmartReach	20% off annual plans	December 3, 2025
Proton Mail	Up to 70% off Proton plans	Ongoing sale
Sender	30% off all annual plans	Ongoing sale
MailBluster	50% off Pro upgrades + up to 30% off monthly sending	December 3, 2025
Ottokit	57% off on Lifetime Plans	December 5, 2025
Clearout	Up to 50% off annual subscription and PAYG plans	November 30, 2025
VitaMail	50% off all pay-per-use and subscription plans + 1 extra month free	December 5, 2025
Mailerlite	25% off all annual plans	December 16, 2025
Design & Video Editing
Bonjoro	Free access during Black Friday (worth $99)	Throughout November
Productivity
ProofHub	Up to 40% off the Ultimate Control Plan	December 2, 2025
Wordform AI	50% off	Nov. 27 – Dec. 7, 2025
Pics.io	10% off Micro and Small plans for the first year	November 30, 2025
TMetric	30% off subscription plans	December 6, 2025
Affpilot	Flat 80% off	December 5, 2025
Social Media & Influencer Marketing
CoSchedule	Social Calendar for $67/user per year	Ongoing sale
Headline Studio	Up to 60% off Premium plans	December 2, 2025
Influencer Hero	20% off all plans	December 13, 2025
AffiliateFinder.ai	41% off annual plans	Nov. 24 – Dec. 1, 2025
MagicPost	60% off yearly plan, 30% off monthly plan	December 8, 2025
Website Builders
Dorik	2 years for the price of 1	December 1, 2025
ZipWP	41% off all plans	December 5, 2025
Online Form Builders
Forms.app	65% off all yearly plans	December 4, 2025
Sales & CRM
Menumium	50% off Lifetime Deal	December 2, 2025
Taskip	70% off Yearly and Lifetime plans	December 5, 2025
BoldDesk	10% off all plans	December 6, 2025
Snov.io	50% off annual, 30% off 6-month, and 10% off 3-month plans	Nov. 24 -Dec. 3, 2025
EngageBay	40% off on all plans	Limited-time offer
Online Course & Learning Platforms
CXL	25% off annual plans	November 30, 2025
Coursera	40% off Coursera Plus (12-month plan)	December 1, 2025
Teachable	3 months for the price of 1 on monthly plans	Ongoing sale
WordPress Plugins
SureCart	Up to 80% off hosting plans	December 5, 2025
SMS Marketing & Verification Tools
ClearoutPhone	Up to 50% off annual subscription and PAYG plans	November 30, 2025
Web Hosting
Hostinger	Up to 50% off	Ongoing (varies per promo)
Bluehost	Up to 70% off hosting plans	Ongoing sale
Liquid Web	Up to 50% off hosting for 3 months	December 5, 2025
SiteGround	87% off Managed WordPress Hosting	Limited-time early Black Friday deal
VPN
CyberGhost VPN	82% off + 4 months free (2-year plan)	Ongoing sale
NordVPN	75% off + 3 extra months free	Ongoing sale
ExpressVPN	Up to 73% off + 4 months free (2-year plan)	Ongoing sale
Proton VPN	70% off Proton VPN plans	Ongoing sale
PureVPN	85% off + 3 months free	Ongoing sale

Email Marketing & Marketing Automation Tools

Below, we collected the best BFCM offers for email marketing platforms, automation tools, template builders, and cold outreach software.

Moosend

Moosend is an easy-to-use email marketing and automation platform that helps you create campaigns, segment your audience, personalize messages, send transactional emails, and set up workflows to streamline your business. You get unlimited emails on every paid plan, along with A/B testing and spam testing tools to ensure your campaigns perform at their best.

Moosend also comes with built-in lead-generation features like forms and landing pages, giving you everything you need to attract, manage, and grow your audience from one place.

Key features:

• Drag-and-drop email editor
• Premade newsletter templates
• Visual workflow builder
• Segmentation and personalization
• Transactional emails
• AI Writer for faster content creation
• Integrations with popular apps and eCommerce platforms
• Custom reports and advanced analytics
• Email & livechat support

Black Friday 2025 Offer

• Deal: 50% off your first year on annual Pro plans
• Who it’s for: New customers and existing monthly and biannual Pro users who switch to an annual plan
• Valid until: December 1, 2025

How to get it: Use code SCORE50 at checkout. (Terms apply)

Omnisend

Omnisend is an email and SMS marketing platform built for eCommerce brands that want to grow fast without overcomplicating their stack. It combines automation, personalization, and smart audience insights to help you drive more sales with less effort.

Black Friday 2025 Offer

• Deal: 30% off for 3 months
• Who it’s for: New users and free users upgrading to paid plans
• Valid until: December 1, 2025

How to get it: Use code BFCM-2025 at checkout. Learn more here.

CleverReach

CleverReach offers simple, professional campaign management to small businesses and agencies. With easy templates, detailed reports, and automation tools, you can launch high-performing newsletters in minutes.

Black Friday 2025 Offer

• Deal: 20% off on annual plans
• Who it’s for: New customers and first-time Lite plan buyers
• Valid until: December 1, 2025

How to get it: The discount is automatically added to your order during checkout. Find out more here.

Mailmodo

Mailmodo is an email tool designed for interactive campaigns that boost engagement and conversions. With its drag-and-drop builder and AMP support, you can create dynamic emails that let subscribers book demos, fill out forms, or shop right from their inboxes.

Black Friday 2025 Offer

• Deal: Flat 30% off on annual subscription plans
• Who it’s for: New customers only
• Valid until: December 5, 2025

How to get it: Fill out a form. You can find it here.

SmartReach

SmartReach is a cold email outreach platform built for sales teams and agencies looking to scale personalized outreach without losing the human touch. It offers advanced deliverability tools, automated follow-ups, and team collaboration features to help you reach more prospects efficiently.

Black Friday 2025 Offer

• Deal: 20% off annual plans for the first year
• Who it’s for: New and existing users on annual plans
• Valid until: December 3, 2025

How to get it: Use coupon code SMARTREACH20BF2025 at checkout. You can find out more here.

Proton Mail

Proton Mail is a secure, privacy-focused email service that protects your data with end-to-end encryption. The software is ideal for anyone who wants to communicate safely and take back control of their digital privacy.

Black Friday 2025 Offer

• Deal: Save up to 70% on Proton plans
• Who it’s for: New users and existing customers (via in-account offer)
• Valid until: Ongoing during Black Friday (no specific end date announced)

How to get it: Go to Proton Mail’s Black Friday page or log in to your account to view your offer.

Sender

Sender is an easy-to-use email and SMS marketing software designed for growing businesses. It helps you create professional campaigns, automate messages, and boost engagement with simple tools and ready-to-use templates.

Black Friday 2025 Offer

• Deal: 30% off all annual plans
• Who it’s for: New and existing users on annual plans
• Valid until: Ongoing sale (no exact end date stated)

How to get it: Visit Sender’s pricing page to claim the deal.

Mailbluster

MailBluster is an email marketing service that helps businesses send large-scale campaigns affordably and efficiently. It’s built for marketers who want the flexibility of bulk sending without the high cost of traditional ESPs.

Black Friday 2025 Offer

• Deal: 50% off Pro plan upgrades + up to 30% off monthly email sending volume
• Who it’s for: Existing users upgrading to the Pro plan
• Valid until: December 3, 2025

How to get it: Use the coupon code MBBFCM25 and contact MailBluster’s support team to apply the discount. For more information, visit their BFCM page.

Ottokit

OttoKit is a no-code automation platform that connects 1,200+ apps and WordPress plugins, helping you automate tasks, reduce costs, and increase revenue. Its visual canvas lets you build automated workflows and AI Agents that run key parts of your business while you focus on growth.

Black Friday 2025 Offer

• Deal: Get 57% off Lifetime Access
• Who it’s for: New customers
• Valid from/until: November 17 – December 5, 2025

How to get it: Visit OttoKit’s pricing page. The discount is auto-applied at checkout.

Clearout

Clearout is an AI-powered email verification, email finding, and prospecting platform that helps businesses keep their lists clean, find verified leads, and improve deliverability.

Black Friday 2025 Offer

• Deal: Up to 50% off on Annual Subscription and PAYG plans.
• Who it’s for: New and existing customers.
• Valid until: November 30, 2025

How to get it: Visit Clearout’s website and claim the limited-time discounts.

VitaMail

VitaMail is a simple, fast email verification and campaign assistant built for digital marketers, CRM teams, and small business owners. It helps you clean your lists, protect deliverability, and create high-performing email campaigns in minutes.

Black Friday 2025 Offer

• Deal: 50% off all pay-per-use and subscription plans + 1 extra month free on subscriptions
• Who it’s for: New and existing customers
• Valid until: December 5, 2025

How to get it: Visit VitaMail’s website to access the deal.

MailerLite

MailerLite is a simple and intuitive email marketing platform that helps you build campaigns, automate workflows, manage subscribers, and grow your audience with ease. With drag-and-drop editing, landing pages, forms, and flexible automation features, it’s ideal for creators, freelancers, and small businesses that want powerful tools without complexity.

Black Friday 2025 Offer

• Deal: 25% off all annual plans
• Who it’s for: New and existing MailerLite customers on New MailerLite
• Valid until: December 16, 2025

How to get it: Sign up or log in to your MailerLite account, choose an annual Growing Business or Advanced plan, and the 25% discount will be applied during checkout. Learn more here.

Design & Video Editing Software

These Black Friday deals help you save while leveling up your brand’s creative game.

Bonjoro

Bonjoro helps you connect with customers on a personal level through quick, customizable thank-you videos. It’s a simple way to boost loyalty, increase repeat sales, and turn one-time buyers into long-term fans.

Black Friday 2025 Offer

• Deal: Free Bonjoro access during Black Friday (worth $99)
• Who it’s for: New users joining the Black Friday Thankathon
• Valid until: Throughout November

How to get it: Sign up through the Black Friday Thankathon page to activate your free access.

Productivity Tools

Here are the best Black Friday deals on productivity and project management tools to help you plan, track, and deliver work efficiently.

ProofHub

ProofHub is a project management and collaboration tool designed to help teams plan, organize, and deliver work efficiently. It offers task management, workflows, time tracking, reports, and advanced features like custom roles and white labeling.

Black Friday 2025 Offer

• Deal: Up to 40% off on the Ultimate Control Plan for 6 months
• Who it’s for: New customers and teams upgrading to the Ultimate Control plan
• Valid until: December 2, 2025

How to get it: Contact ProofHub at [email protected] with the coupon code HOLIDAY25.

Wordform AI

Wordform AI automates research, writing, and publishing, and gets your content to appear in AI search and recommendations. You can rapidly create content that actually gets traffic using a proprietary workflow and writing formula.

Black Friday 2025 Offer

• Deal: 50% off Wordform AI
• Who it’s for: New users
• Valid from/until:  November 27 – December 7, 2025

How to get: RSVP for Wordform AI’s demo happening on November 27. Find out more details here.

Pics.io

Pics.io is a digital asset management platform designed for efficient team collaboration and file organization. With its seamless Google Drive integration and advanced versioning, you can centralize your creative library, locate assets instantly, and share branded portals without leaving your existing storage.

Black Friday 2025 Offer

• Deal: 10% off Micro and Small plans for the first year
• Who it’s for: New customers and first-time Micro and Small plan buyers
• Valid until: November 30, 2025

How to get it: The discount is automatically added to your order during checkout. Find out more here.

TMetric

TMetric is a reliable time tracking solution used by teams and businesses worldwide. It provides features such as invoicing and reporting along with seamless time tracking across web, desktop, and mobile devices.

Black Friday 2025 Offer

• Deal: 30% off on subscription plans
• Who it’s for: New orders and renewals
• Valid until: December 6, 2025

How to get it: The discount will be automatically applied at checkout during the payment. Learn more here.

Affpilot

Affpilot is an AI-powered writing and publishing tool built for bloggers, affiliate marketers, and website owners. It helps you generate SEO-friendly blog posts, Amazon affiliate product reviews, and even bulk articles (1k) that can be automatically published to WordPress or Blogger, saving time while growing traffic and earnings.

Black Friday 2025 Offer

• Deal: Flat 80% off
• Who it’s for: New and existing users
• Valid until: December 5, 2025

How to get it: The coupon code is automatically applied at checkout. Visit Affpilot’s page for more information. You need to log in/sign up to get access.

Social Media & Influencer Marketing Tools

Here are the best Black Friday deals on social media management platforms for scheduling, publishing, and tracking performance.

CoSchedule

CoSchedule’s Social Calendar helps you plan, organize, and publish all your social media content from one place. It’s built for marketers who want an easy, visual way to stay consistent and save time on scheduling.

Black Friday 2025 Offer

• Deal: Get the Social Calendar for $67/user per year (regularly $228)
• Who it’s for: New Social Calendar customers
• Valid until: Ongoing Black Friday offer (exact end date not stated)

How to get it: Visit CoSchedule’s website to access the deal.

HeadlineStudio

Headline Studio by CoSchedule lets you craft stronger, high-performing headlines with AI-driven suggestions, SEO optimization, and emotional word insights. It’s built for marketers and writers who want to improve click-through rates with data-backed recommendations.

Black Friday 2025 Offer

• Deal: Up to 60% off Premium plans
• Who it’s for: New and existing users upgrading to Premium
• Valid until: December 2, 2025 (11:59 PM CT)

How to get it: Offer available through your Headline Studio account. Discount is applied automatically at checkout.

Note: This offer arrived through email.

Influencer Hero

Influencer Hero is the best influencer marketing software for brands and agencies looking to scale campaigns through automated outreach, advanced performance tracking, and seamless creator payments.

Black Friday 2025 Offer

• Deal: 20% off on all plans
• Who it’s for: New customers
• Valid until: December 13, 2025

How to get it: Use code BFCM20 during onboarding or share it with your sales representative, and the discount will be applied to your plan.

AffiliateFinder.ai

Find affiliates and influencers who already know your market. AffiliateFinder.ai searches across blogs, YouTube channels, and social platforms to uncover people promoting your competitors, complete with verified contact details. Weekly scans automatically deliver new opportunities, helping your program grow faster with zero manual research.

Black Friday 2025 Offer

• Deal: 41% off an annual plan
• Who it’s for: New and upgrading customers
• Valid from/until: November 24 – December 1, 2025

How to get it: Visit AffiliateFinder.ai between these dates to claim the offer. No code is needed.

MagicPost

MagicPost is an AI-powered LinkedIn content platform that helps creators, entrepreneurs, and marketing teams generate, schedule, and analyze posts quickly and effectively.

Black Friday 2025 Offer

• Deal: 60% off yearly plan, 30% off monthly plan
• Who it’s for: Everyone
• Valid until: December 8, 2025

How to get it: Visit MagicPost’s website and select your plan. Discounts will be applied automatically at checkout.

Website Builders

Need to create a website for your brand? Here are the top deals on website builder tools we found.

Dorik

Dorik is an AI-powered no-code website builder that instantly creates professional websites from simple text prompts using drag-and-drop tools, 110+ templates, and unlimited storage. It also offers advanced CMS, membership features, Airtable integration, and white-label options for creators, businesses, and agencies.

Black Friday 2025 Offer

• Deal: Get 2 years for the price of 1
• Who it’s for: New customers
• Valid until: December 1, 2025

How to get it: Visit Dorik’s pricing page to grab the deal.

ZipWP

ZipWP is an AI-powered all-in-one platform for building and launching WordPress websites. It brings everything together in one place, including domain setup, site planning, AI-generated website creation, sandbox testing, and cloud hosting. With tools like the AI Site Planner, AI Website Builder, and ZipWP Cloud, you can launch a complete, professional website without technical setup or multiple tools.

Black Friday 2025 Offer

• Deal: Get 41% off all plans
• Who it’s for: All new and existing customers
• Valid from/until: November 17 – December 5, 2025

How to get it: Visit ZipWP’s pricing page. The discount is auto-applied.

Online Form Builders

If you rely on forms for signups, surveys, or customer feedback, these Black Friday offers on top form builders are worth checking out.

Forms.app

Forms.app is an online form builder that makes creating surveys, quizzes, and lead capture forms fast and easy. The tool offers ready-made templates, robust integrations, and detailed analytics for businesses that want simple yet flexible form creation.

Black Friday 2025 Offer

• Deal: 65% off all yearly plans
• Who it’s for: New and existing users
• Valid until: December 4, 2025

How to get it: Discount automatically applied on the pricing page.

Sales & CRM Tools

Boost your outreach, automate follow-ups, and keep customers happy with these limited-time Black Friday offers on top sales and CRM tools.

Menumium

Menumium is a cloud-based restaurant management platform that helps food businesses streamline operations and serve customers faster. From cafes and fast-food outlets to large restaurant chains, it combines POS, reservations, delivery, and inventory management into a single, intuitive system.

Black Friday 2025 Offer

• Deal: 50% off Lifetime Deal
• Who it’s for: Restaurants, cafes, and food outlets of any size
• Valid until: December 2, 2025

How to get it: The 50% discount is automatically applied at checkout. Claim the offer here.

Taskip

Taskip is an all-in-one agency management and client portal platform built for freelancers and digital agencies. It brings together sales, CRM, projects, bookings, billing, communication, support, and automation into a single connected workspace to run your business smarter and serve clients more efficiently.

Black Friday 2025 Offer

• Deal: 70% off Yearly and Lifetime plans
• Who it’s for: Freelancers, agencies, and service-based businesses
• Valid until: December 5, 2025

How to get it: The discount is automatically applied at checkout (coupon code: BF70). Find more details here.

BoldDesk

BoldDesk is an AI-powered customer support software that simplifies support and speeds up resolution. It converts emails, chats, and social messages into organized tickets and routes them to the right agents. AI features such as smart triage, reply suggestions, and ticket summaries improve response speed and accuracy. With SLA controls, no-code automation, and real-time analytics, BoldDesk ensures efficient issue handling and scales easily as teams grow.

Black Friday 2025 Offer

• Deal: 10% off on all plans
  
• Who it’s for: New and existing users
• Valid until: December 6, 2025

How to get it: Use the coupon code BLACKFRIDAY10. For more info on redeeming it, visit BoldDesk’s page.

Snov.io

Snov.io is a sales automation and cold outreach platform with email finder, verifier, and drip campaigns, built to help teams scale prospecting fast.

Black Friday 2025 Offer

• Deal: 50% off annual, 30% off 6-month, and 10% off 3-month plans
  
• Who it’s for: New and existing users
• Valid from/until: November 24 – December 3, 2025
  

How to get it: Use codes BLACKFRIDAY (annual), BLACKFRIDAY30 (6-month), BLACKFRIDAY10 (3-month) during the sales period. For more information, visit Snov.io’s Black Friday page.

Engagebay

EngageBay is an all-in-one CRM, marketing, sales, and customer support software for small and growing businesses. It brings together email marketing, lead generation, automation, and helpdesk tools in one affordable platform.

Black Friday 2025 Offer

• Deal: 40% off on all plans
• Who it’s for: New and existing customers
• Valid until: Limited time offer (no specific end date)

How to get it: Visit EngageBay’s Black Friday page to claim the deal.

Online Course & Online Learning Platforms

Online learning platforms couldn’t be absent from our list. Here are the best deals out so far.

CXL

CXL features advanced marketing, growth, and analytics courses taught by top industry experts. Their On-Demand and Live plans include over 100 courses, 10 Minidegrees, and monthly live sessions for continuous learning.

Black Friday 2025 Offer

• Deal: 25% off the regular price
• Who it’s for: New users subscribing to annual On-Demand or Live plans
• Valid until: November 30, 2025

How to get it: Automatically applied during checkout. Find out more here.

Coursera

Coursera offers thousands of courses and certifications from top universities and companies, including Google, IBM, and Microsoft. With Coursera Plus, you can unlock unlimited access to programs that help you advance your career at your own pace.

Black Friday 2025 Offer

• Deal: 40% off Coursera Plus (12-month plan)
• Who it’s for: New Coursera Plus subscribers only
• Valid until: December 1, 2025 (11:59 PM UTC)

How to get it: Discount automatically applied at checkout. Find out more here.

Note: Offer available for new users only and limited to one per person. Not valid for residents of India.

Teachable

Teachable is an online course platform that lets creators build, market, and sell courses, coaching, and digital downloads all in one place. It’s designed to help you launch and scale your knowledge business quickly.

Black Friday 2025 Offer

• Deal: Get 3 months for the price of 1 on any monthly plan
• Who it’s for: New customers on monthly plans
• Valid until: Ongoing Black Friday offer (exact end date not stated)

How to get it: Sign up through Teachable’s pricing page.

WordPress Plugins

Here are the best WordPress plugin deals to help you power up your site for less.

SureCart

SureCart is a next-generation eCommerce platform for WordPress designed to replace complex, plugin-heavy setups. You can sell physical and digital products, services, memberships, subscriptions, and licenses with flexible payment options like one-time purchases, installments, pay-what-you-want, and free trials.

Black Friday 2025 Offer

• Deal: Up to 50% off
• Who it’s for: New customers
• Valid from/until: November 17 – December 5, 2025

How to get it: The discount is auto-applied. Find more details on SureCart’s pricing page.

SMS Marketing & Verification Tools

Below, you’ll find the best Black Friday deals on SMS tools and phone verification services to help you improve deliverability, validate numbers, and run more reliable SMS campaigns.

ClearoutPhone

ClearoutPhone is a real-time phone validation tool that verifies numbers across 248+ countries, with carrier lookups and line-type detection.

Black Friday 2025 Offer

• Deal: Up to 50% off on Annual Subscription and PAYG plans.
• Who it’s for: New and existing customers
• Valid until: November 30, 2025

How to get it: Visit ClearoutPhone’s website and claim the limited-time discounts.

Web Hosting Software

Next up is web hosting. Big names are already rolling out their Black Friday and Cyber Monday offers, so it’s the perfect time to grab a deal.

Hostinger

Hostinger is one of the most popular web hosting providers, known for its fast performance, user-friendly dashboard, and affordable pricing. Hostinger’s plans include everything you need to get started, plus a free domain.

Black Friday 2025 Offer

• Deal: Up to 80% off hosting plans
• Who it’s for: New users on shared and premium hosting plans
• Valid until: Exact end date not stated (different promos throughout November)

How to get it: Claim the deal directly on Hostinger’s website.

Bluehost

Bluehost offers optimized WordPress hosting, WooCommerce-ready plans, and VPS solutions. It’s designed for speed, security, and easy scalability, making it perfect for websites of any size.

Black Friday 2025 Offer

• Deal: Up to 70% off hosting plans
• Who it’s for: New users signing up for WordPress, WooCommerce, or VPS hosting
• Valid until: Ongoing offer (exact end date not stated)

How to get it: Visit the Bluehost pricing page and choose your plan.

Liquid Web

Liquid Web is a premium hosting provider offering managed VPS and WordPress hosting built for high performance and reliability. It’s ideal for businesses, developers, and agencies managing demanding websites or applications.

Black Friday 2025 Offer

• Deal: Up to 50% off hosting plans for the first 3 months
• Who it’s for: New customers
• Valid until: December 5, 2025

How to get it: Promo code applied automatically at checkout. Some products may also have restrictions. Find out more here.

SiteGround

SiteGround is known for its fast, secure, and fully managed WordPress hosting. It’s a great option for individuals and small businesses looking for reliable performance, strong support, and easy site setup.

Black Friday 2025 Offer

• Deal: 87% off Managed WordPress Hosting
• Who it’s for: New users purchasing annual WordPress hosting plans
• Valid until: Limited-time early Black Friday deal (exact end date not stated)

How to get it: Discount applied on checkout. Find more details here.

VPN Providers

Now let’s take a look at this year’s best VPN deals for online privacy and security.

CyberGhost VPN

CyberGhost VPN helps you stay secure and anonymous online with fast servers, strong encryption, and great streaming support. It’s one of the most trusted VPNs for privacy-conscious users who want both speed and simplicity.

Black Friday 2025 Offer

• Deal: 82% off + 4 months free on the 2-year plan
• Who it’s for: New customers
• Valid until: Ongoing offer (no end date specified)

How to get it: Discount automatically applied at checkout. Find more information here.

NordVPN

NordVPN is a popular VPN service that offers advanced security, fast connections, and privacy protection across all your devices. It’s a great choice for streaming, browsing, and safeguarding your data, wherever you are.

Black Friday 2025 Offer

• Deal: 75% off + 3 extra months free
• Who it’s for: New customers
• Valid until: Ongoing offer (exact end date not stated)

How to get it: Visit the NordVPN Black Friday offer page and claim the deal.

ExpressVPN

ExpressVPN is a premium software with fast, secure, and reliable connections across 105 countries. It includes ExpressVPN Keys, a built-in password manager, and features to block ads, trackers, and explicit content.

Black Friday 2025 Offer

• Deal: Up to 73% off + 4 extra months free on the 2-year plan
• Who it’s for: New customers
• Valid until: Ongoing offer (no specific end date announced)

How to get it: Visit ExpressVPN’s page and choose your plan.

Proton VPN

Proton VPN offers secure, private, and high-speed connections powered by the same team behind Proton Mail. It’s built for users who value transparency, open-source security, and a free internet without data tracking.

Black Friday 2025 Offer

• Deal: 70% off Proton VPN plans
• Who it’s for: New users and existing customers (via in-account offer)
• Valid until: Ongoing promotion (no specific end date announced)

How to get it: Visit the Proton VPN Black Friday page or log in to your account to unlock your deal.

PureVPN

PureVPN provides complete online protection with a fast, secure, and easy-to-use VPN service. It includes features like a tracker and ad blocker, a password manager, and data removal tools.

Black Friday 2025 Offer

• Deal: 85% off + 3 extra months free
• Who it’s for: New customers
• Valid until: Ongoing promotion (no end date specified)

How to get it: Go to PureVPN’s Black Friday page and choose your plan.

Hunting for the Best Black Friday SaaS Deals

That’s a wrap on the top BFCM software deals for 2025. This season’s discounts make it a great time to grab the tools you’ve been eyeing and save big while you’re at it.

And remember, most offers run for a short time, so make sure to check back for updates as new deals roll out.

FAQs

Here are some common questions regarding Black Friday SaaS deals.

1. What are SaaS Black Friday deals?

These are limited-time discounts offered by software-as-a-service (SaaS) companies around Black Friday and Cyber Monday. They usually include reduced prices on annual plans, bonus months, or bundled features.

2. When do Black Friday SaaS deals start?

Most SaaS brands begin rolling out their discounts in early to mid-November, with many extending them through Cyber Monday or even the first week of December.

3. How long do these offers last?

The duration varies by company. Some deals last just a few days, while others remain active for 2 to 3 weeks. Always check the validity date listed in each offer.

4. Are these discounts only for new users?

Many offers target new customers, but some tools also include special upgrades or loyalty deals for existing users.

5. How can I find the best SaaS deals?

Bookmark this post and follow your favorite tools’ newsletters or social media accounts. Most brands announce their biggest savings there first.

Marketers love to debate HTML vs plain text emails and which format delivers better results.

But what if I told you that neither format is inherently superior? Each serves a different purpose, yet many businesses default to design-heavy campaigns, assuming eye-catching layouts always win.

That assumption is flawed. A plain-text email can outperform a polished HTML template when the goal is to appear genuine and build trust with your audience. Of course, there are times when design plays its part, but the bigger blind spot for most digital marketers is underestimating the power of simplicity.

So, the real question now is: will you continue to use design for every campaign and risk weakening your message, or start using the format that best serves the goal of your email?

What are Plain-Text Emails?

Plain-text emails are the basic messages you type in email services like Gmail or Outlook. They include only text and URLs without images, colors, formatting, or layouts.

These emails look and feel like personal notes, which is why they work well when the goal is to establish a more personal relationship with your subscribers or get a quick response.

Here’s an example from Smart Blogger:

The email is written in plain text with only a single URL to the brand’s homepage. The goal is to make a quick check-in to confirm that the subscriber is still active. It works because it removes friction, making the request feel straightforward.

How to create: Apart from Gmail and Outlook, plain-text emails can also be created and sent through an email service provider (ESP) that offers a plain-text editor.

Pros & cons

Plain-text emails may look simple, but this is exactly what shapes their performance. The absence of design brings clear advantages in some cases and drawbacks in others.

Pros

• Plain-text messages often achieve strong email deliverability because they avoid heavy code and images that trigger spam filters.
• The format feels personal, resembling a one-to-one message rather than a mass campaign.
• Creating them is quick since you only need text and URLs.
• Replies come more naturally, helping establish two-way communication.
• Reading is easy on any mobile device, whether in Gmail, Microsoft Outlook, or with accessibility tools like a screen reader.
• They’re fully dark mode supported.

Cons

• Logos and visual branding elements can’t be added.
• Tracking is limited, which makes it harder to measure opens and clicks.
• The design may appear too plain for promotional purposes.
• Highlighting multiple offers in one email is difficult without the structure of a webpage-like layout.
• Visual-heavy industries, such as fashion, travel, or food, may find them less effective.

What are HTML Emails?

HTML emails go beyond words. Built with Hypertext Markup Language (HTML), they can include images, GIFs, colors, logos, buttons, product grids, and sections that break up content. The format provides marketers with the opportunity to tell a story visually and guide the reader toward taking the desired action.

Here’s an example from Lucchese:

The brand uses HTML design to tell a story through photography, typography, and spacing. The images show the makers’ hands and the materials used, while the headings break the narrative into parts. Here, the HTML format allows the reader to “feel” the brand’s story from the visuals alone.

How to create: Of course, to build and send a campaign like this, you’ll typically use an email marketing service. Most ESPs offer ready-made HTML email templates and drag-and-drop editors, making it easy for marketers to design campaigns without touching code.

Pros & cons

HTML email design can lift performance when the content relies on visuals and structure. However, the same features can add friction if they are overdone.

Pros

• Strong brand presence through fonts, colors, logos, and visuals using customizable HTML email templates styled with CSS.
• Ideal for showcasing new products, collections, or stories with rich multimedia content.
• Clear hierarchy for multi-section marketing email campaigns like newsletters.
• Built-in tracking provides valuable metrics, including opens, click-through rates, and conversions.
• Supports accessibility features, such as alt text and larger tap targets.

Cons

• Heavier to design and test across different email clients, which can impact compatibility.
• Risk of clipping or slow load if images or HTML code are too large.
• Can feel like a campaign rather than a personal note, unlike plain text or basic HTML messages.
• Poor coding practices or excessive visuals increase the likelihood of ending up in the spam folder.
• Requires specific mobile layouts to avoid long scrolling and ensure a smooth user experience.

When to Use Plain-Text Email Format

A plain-text version is ideal when you want quick actions, especially for moments where trust and urgency matter more than design.

These include:

• Pricing changes or policy updates
• Transactional emails, such as password resets, order confirmations, etc.
• Founder’s notes or leadership messages that need a human touch
• VIP or early-access promotions that should feel private and personal
• Re-engagement emails or follow-ups where a single click is the only goal
• Zero-click newsletters that deliver the full content directly in the inbox

But what about promotions? Marketers often assume promotions belong in HTML, but that isn’t always the case. A plain-text promotion can be more effective when the goal is exclusivity or a personal tone.

“Here’s your early access code” feels more genuine when it looks like it came from a person rather than a polished template. Ugmonk proves the point with this plain-text reminder for a limited-time sale.

Instead of a glossy layout, the email uses text, a deadline, and a discount code. The style works because it feels like a personal nudge from the founder rather than a mass promotion.

When to Use HTML Email Format

An HTML version, on the other hand, shines when visuals are what convince the recipient to act. This format is particularly effective for:

• Fashion, travel, or food campaigns where imagery drives desire
• Multi-offer newsletters that need structure and hierarchy
• Product launches that rely on visuals to explain new features
• Seasonal promotions and event invites where design cues help guide the reader
• Brand storytelling where visuals strengthen the narrative and create an emotional connection

But that’s not all. While password resets are almost always thought of as plain-text, HTML can improve the experience here as well.

Grammarly’s password reset email adds a clear branded button, an alert icon, and simple formatting that makes the action clear. Instead of hunting for a raw link in a wall of text, the recipient sees exactly what to do.

Plain-Text Vs. HTML in Action

The strength of each format depends on intent. No campaign is locked to one style by default. The following examples show how the same type of email can succeed in very different formats.

When HTML wins

Print.inc used two promotional emails for their seasonal sale. The first went out in plain-text format. It listed multiple product offers in a long body of text with hyperlinks scattered throughout.

While the email technically delivered the information, it required readers to scan through dense copy and click links that offered little visual context. For a campaign built on variety and choice, this approach created friction. Plus, the lack of visuals made it look boring.

The second email used a complete HTML layout. Instead of text-heavy descriptions, it displayed the products with images, pricing, and bold calls-to-action (CTA).

Here, they added clear categories, making it easy for readers to browse, compare, and take action. In this case, HTML design communicated value faster than words could, and the structured layout turned what felt overwhelming in plain text into a digestible shopping experience.

Takeaway: The plain-text email forced all those details into long copy with scattered links, which created friction. If the deal had been about a single product or one clear offer, plain-text would have been an excellent alternative for more exclusivity.

When plain-text wins

Steel Mace Warrior sent a re-engagement email using an HTML design.

The large hero image, bold red headlines, and branded buttons made it look more like a sales campaign than a simple check-in.

The intent, which was to ask whether the subscriber still wanted to receive emails, was buried under styling. And instead of feeling like a personal message, it came across as another promotional push.

Here’s the opposite approach. This re-engagement email was created using Moosend’s plain-text functionality. It’s nothing more than a short message with one confirmation link and a clear copy that the subscriber would be removed if they didn’t respond.

The format makes the action obvious, while it feels like it was sent from a personal address, not an email marketing platform.

Create yours

Takeaway: Re-engagement depends on trust. You’re asking subscribers to confirm if they still want to hear from you. A plain-text format delivers that request without distractions, while a design-heavy version risks looking like just another marketing campaign.

What about Rich-Text Emails?

We’ve covered plain-text and HTML emails. But what if you want something a little more polished than plain text without going all-in on design-heavy HTML? That’s where rich-text emails come in.

Rich-text emails allow for simple formatting, including bold or italic text, bullet points, links, and even different font sizes. You can think of them as “dressed-up plain text.”

Here’s an example from Ask the dentist:

This email format works well for short newsletters with headlines and links, quick updates that need a bit of emphasis, or internal communications where clarity matters but design isn’t the focus.

In these cases, rich-text offers a middle ground as it’s cleaner than plain-text and lighter than HTML.

Plain-Text vs HTML Email: Key Takeaways

As we saw above, neither format is the default winner. The marketers who succeed are the ones who stop asking which format performs better and start considering what the message needs to accomplish, and which format will get it there.

Here are some key takeaways:

• Plain-text and HTML emails each serve a different philosophy: authenticity vs branding.
• Plain-text isn’t only for password resets, as it can outperform HTML when you want a “personal note” vibe.
• HTML isn’t automatically spammy. Well-coded, lightweight designs with balanced text and images perform strongly.
• Format and intent go hand-in-hand. Use plain-text emails for trust and single-focus actions, and HTML for visuals, multi-offers, and campaigns where brand recognition matters.
• You need to test both styles. The same campaign can succeed as plain-text for VIPs but requires HTML for the broader list.

Choosing the Right Style for Your Marketing Strategy

Plain-text, HTML, and even rich-text emails each have their place. The format you use should never be automatic, but rather match the job the email needs to do.

Sometimes that means stripping everything back to build trust; other times it means leaning on design elements to tell the story. The marketers who understand this don’t argue about which format is “better.” They use the right one at the right time.

FAQs

Let’s take a look at some questions regarding plain text and HTML emails.

1. Are plain-text emails better than HTML emails?

Plain-text works best when you need trust, urgency, or simplicity, while HTML is stronger when visuals and structure are essential. The right choice depends on the goal of your campaign.

2. What are the key differences between plain-text and HTML emails?

Plain-text emails contain only text and links, making them simple, personal, and highly deliverable. HTML emails incorporate design elements such as images, colors, and buttons, enabling stronger branding, enhanced visuals, and optimized tracking.

3. Can I use plain-text emails for promotions?

While most marketers default to HTML for promotions, plain-text (or rich-text) can be more effective when you want the offer to feel exclusive, personal, or distraction-free. A single link with a short message can often outperform a heavily designed template.

4. Do plain-text emails hurt my branding?

Not necessarily. They don’t showcase logos or visuals, but they strengthen your brand by sounding authentic and personal. Many brands mix plain-text with HTML campaigns to balance trust and design.

5. What are some best practices for HTML email design?

Keep code clean and lightweight so emails load quickly and don’t get clipped. Balance text and images to avoid deliverability issues. Also, make sure layouts are mobile-friendly with large tap targets. Use design to support the message, not distract from it.

6. Do plain-text emails get better deliverability?

They often do because they contain less code and fewer images that can trigger spam filters, though well-coded HTML can also achieve strong deliverability.

7. Can I track plain-text emails?

Tracking is limited. You can still measure clicks with link tracking, but open rates are not reliable since there are no tracking pixels.

8. Should newsletters be plain-text or HTML?

Most newsletters are HTML because they benefit from structure and visuals. Plain-text newsletters can work if your audience values a simple, personal feel.

Are you afraid of being just another newsletter? Have you noticed that some recipients never open your emails or even unsubscribe? It’s a frustrating feeling that often leads to a common idea: people hate getting marketing emails.

But is that really the whole story, or is it just a convenient excuse? The truth is, this widespread belief only reveals a small part of the picture. It’s time to stop buying into a myth and get real about your email marketing.

The Origins of This Email Marketing Myth

Think about the last time you opened your inbox and felt at peace. You probably saw a few interesting messages from brands you love and a tidy inbox, right? It was a moment of calm in a chaotic digital world.

But what about the other times? The times you’re faced with a dozen unread emails, a full spam folder, irrelevant promotions, and sender names you don’t recognize. You likely just sighed in frustration, if not something harsher.

Do you see where this is going? The bad reputation of email marketing isn’t a coincidence. It’s a direct result of factors that are, in most cases, within our control.

Inbox overload

The sheer number of emails in our inboxes makes it hard to keep track of everything. Every new message adds to the noise without adding value, mainly because we lack the time to review them.

The result? We delete or ignore them before they even have a chance to add to the existing pile. It’s not a matter of hatred, but of sustainability.

Email fatigue

Email fatigue, also known as email burnout, results from the constant effort required to handle too many email messages. It can lead to feelings of overwhelm and exhaustion, which no one welcomes with an open heart.

As you can tell, marketing emails contribute to this fatigue, making us feel that our inboxes and our days would be lighter without them.

Data concerns

With so many emails landing in their inboxes, some people start to question whether their data is being handled securely. This is especially true with sender names they don’t recognize or newsletters they don’t remember opting into.

What’s more, some subscribers become suspicious when they receive overly personalized emails. Imagine getting an email with sleep supplements right after searching for products for insomnia. Some people find this helpful, while others find it creepy, and the latter won’t give you a second chance.

These moments fuel the belief that marketing emails are invasive, when in reality, it’s poor data practices that break trust, not the channel itself.

Spammy content

And now for a nightmare we’ve all faced: spam emails. These are marketing emails users didn’t agree to receive, often from third-party lists, or messages sent to a large audience in the hope of catching someone’s attention.

Scam or phishing attempts are also considered spam, as is any other action trying to mislead people into giving away information or money they wouldn’t knowingly approve. If someone considers most of the emails they receive spam, it’s only natural that they’ll stop trusting the channel.

Let Data Talk the Talk

Many marketers assume email is losing its power, but the reality is quite the opposite. To fully regain trust in email marketing (if you ever lost it), you probably need more evidence. The numbers, after all, don’t lie.

Here are some of the latest email marketing stats that can help us clear the air around the myth a little more:

• One in two consumers completed a purchase through an email marketing campaign. (Marigold)
• One in three consumers completed a purchase after clicking on an automated message. (Omnisend)
• 78% stated that they’re more likely to engage with target offers that address their interests. (Marigold)
• Irrelevant email content is one of the top reasons for unsubscribing. (Constant Contact)

Based on these stats, people don’t seem to hate marketing emails. On the contrary, they prefer this channel for shopping and seem to appreciate receiving targeted content from brands they love.

So what do they dislike? A lack of personalized and data-driven email marketing strategies. And some brands are failing to meet their expectations, falling into the trap of sending generic, uninteresting, even spammy content.

Bad Vs. Good Email Experience

So what makes some emails fail while others feel personal and engaging? Here’s a comparison template that clears the air:

	Bad Email Experience	Good Email Experience
Subject line	Clickbait and misleading	Clear, relevant, and value-focused
Personalization	None or minimal	Deeply personalized/Segmented
Focus/Content	Salesy or self-promotional	Value-driven and relevant
Call-to-Action (CTA)	Multiple actions, confusing, and hard-sell	Single, clear, and low-pressure
Design/Format	Overly designed, cluttered	Clean, readable (often plain/rich text)

Ready for some real-life examples? Let’s start with an email campaign from Ulta Beauty that needs improvement:

Subject line:  ⚠️Coupon alert!⚠️ $10 off $50 purchase & $20 off $100 purchase! 💸 See details

What doesn’t work:

• The subject line is very lengthy, not mobile-optimized, and looks spammy.
• The content is salesy with complex offer instructions and lacks personalization.
• It consists of multiple calls-to-action which confuses and paralyzes subscribers.
• The design is cluttered and product-heavy, making it hard to focus on the content.

And here’s an effective email example from Sigma Beauty:

Subject line: Don’t Miss Your FREE Mystery Bundle ✨

What works:

• The subject line is clear, reflects the email topic, and adds a personal twist.
• They added a “recommended for you” section based on customer behavioral data.
• It provides value to readers through a free gift and a Buy-One-Get-One initiative.
• The design is clean with white space and engaging visuals that improve readability.

So the bad email focuses entirely on the sender’s need to sell and treats the recipient as one of a million. On the other hand, the good email example focuses on the recipient’s needs and preferences, providing clear, immediate value in a readable, human-centered format, which builds trust and encourages action.

Best Practices for Creating Emails People Love

If you’re afraid of being that brand, there’s a way out: revisiting your email marketing strategy to ensure it’s spot-on.

1. Research your target audience

Creating your Ideal Customer Profiles (ICPs) and buyer personas is a strategic move that can reshape how you interact with your audience and strengthen their connection to your brand.

What’s the primary age group, where do they live, and what are their hobbies? This information will gradually reveal your audience’s interests, habits, preferences, and needs. This insight can then help you craft messages that resonate with them and optimize your email tactics to match their pain points.

So where can you find this information? You can seek it out in sophisticated tools like Google Analytics or Tableau, or scroll through social media to figure out what customers and prospects are discussing.

Moreover, consider launching customer surveys to gather key information from your clients or interviewing some of your top accounts. And of course, dive deeper into your email analytics to identify what works and what doesn’t. Finally, tools like A/B testing and segmentation can help you learn even more about your customers when used appropriately.

Try Moosend for free

If you think the ICP documentation you created two years ago is still valid, we have some bad news. As AI rapidly enters our lives and the post-pandemic blues begin to fade, consumer habits and behaviors are shifting. You must keep up.

2. Focus on value-first content

Consumers prefer brands that put their needs and wants first. To stand out, prioritize providing helpful information to customers and prospects in every marketing email you create.

Starting with promotional emails, focus on the benefits customers will get from the offer, from savings to product-specific gains. For example, when launching a flash sale for your spa services, go beyond the discount and share the benefits a good massage can bring, such as tension relief.

You don’t want subscribers to feel that you only remember them for sales-related initiatives. To be proactive, add educational emails to your calendar. Share valuable information related to your market, and make them feel that they’re more than just an “add-to-cart” machine to you.

For example, this email from AllTrails highlights the importance of nature and how it supports our mental health. It’s hard to hate emails like these from brands you’ve opted into and already have a good feeling about.

Subject line: 5 ways nature supports your mental health

3. Segment your email audience

While sending a single email to all your subscribers can be tempting in terms of time, it’s a move your audience rarely appreciates, especially when it’s promotional. Bulk emails are only truly effective for general content that appeals to everyone. But if you want to win a reader’s heart, you need to make them feel like your message was crafted just for them.

This is where email segmentation comes in, making targeting much easier. You can divide your email list into different subgroups based on shared characteristics such as age, location, or behavior.

For example, if you’re in the SaaS industry, you can have three email lists based on the funnel stage: top, middle, and bottom. You can share thought leadership content with the first group, an e-book with middle-of-the-funnel prospects, and a free demo for people closer to conversion.

To make the most of this strategy, you need to match your email content with your recipients just as a maestro conducts their orchestra. Avoid sending emails that leave them wondering why they’re on your list. Instead, make them feel like they just opened a message they were secretly waiting for.

4. Set up behavior-based triggers

Another way to deliver timely, intriguing messages to your target audience is by setting up automated email sequences triggered by behavioral data. Ping your audience while their interest is piqued, and you won’t give them space to hate you.

Welcome emails and abandoned cart campaigns are popular in this category. For SaaS, onboarding and educational emails are also key to setting your customers up for success and keeping them in good company.

You can also create a re-engagement email series to nurture those who have begun to disengage from your brand. Since they might have lost interest in your emails, ensure that the content you share with them won’t add any pressure. You can send a survey to collect feedback, a link to your preference center, or an incentive to make them love you again.

To make all this a reality, you need a user-friendly email automation software to build your workflows using “if/then” logic. To save time, browse platforms that offer pre-made templates and a beginner-friendly editor.

5. Capitalize on email data

If you treat your email campaigns like a gambling game, you’ll count more losses than wins. An email marketing strategy should be backed by data to truly shine. For every campaign you send, keep track of important metrics such as:

• Open rates
• Click-through rates
• Unsubscribe rates
• Spam complaints
• Conversion rates
• Bounce rates

Seeing a few unsubscribes per campaign isn’t inherently bad, but a high number of them could signal that your content doesn’t resonate with your audience. Consider revisiting your content strategy or sharing your preference center to collect up-to-date information.

On the other hand, spam complaints should be taken seriously at almost any rate. Spam flagging means you gave someone the “ick” or, worse, made them question your intentions. So, make sure to remove spammy content from all your communications.

Beyond your marketing platform, you can use a sophisticated tool like Google Analytics to reach more reliable conclusions about your campaigns. Plus, A/B testing can help you refine your email campaigns before delivery if you’re unsure about certain elements.

6. Mind your email frequency

Another factor influencing subscribers’ reactions to marketing emails is the frequency of communications they receive from a particular brand. If they already have second thoughts about a specific sender, they’re more likely to hate those emails.

To avoid turning your brand into someone’s inbox “red flag,” create a consistent schedule. Don’t reach out every other day, especially if you can’t support the choice to message someone with relevant data. Keep track of the emails you send on a calendar and leave some breathing room between them.

Additionally, if you’ve scheduled a promotional series, let’s say for Black Friday, avoid pushing other initiatives during those days. The only exception, of course, is a transactional email.

Did we mention preference centers already? Well, they can track frequency preferences, too.

Reinforce your Email’s Message Through Value

The next time you sit down to build a marketing email, get this myth out of your mind, especially if you come with good intent.

As long as you mind your customers’ needs and cover them with clever, empathetic copywriting, you have nothing to fear. And if someone unsubscribes after all this effort and diligence, it probably means that your message wasn’t meant for them.

FAQs

Let’s explore some frequently asked questions that relate to this email marketing myth:

1. How can empathy improve email marketing?

Campaigns with empathetic email content drive emotive reactions and higher engagement, and are more likely to stick to readers’ heads.

2. What makes an email feel spammy?

Some of the factors that make an email spammy include poor sender reputation, invalid email addresses, spam trigger words, and deceptive subject lines.

3. How often should you email your list?

The number varies per industry, but in most cases, the optimal email frequency is between one and three emails weekly. Consistency is important to set expectations for readers.

You might be sending emails, but are they landing in the inbox or slipping into spam? That’s where the difference between email delivery and deliverability matters.

Delivery means your email reached the recipient’s server. Deliverability, on the other hand, is about reaching the inbox where your message can actually be seen, opened, and acted on.

In this guide, we’ll walk you through a practical email deliverability checklist, covering authentication, content best practices, and monitoring tips to help ensure your campaigns reach the inbox.

Why is Email Deliverability Important?

If your emails don’t land in the primary inbox, chances are they’ll never be opened. And it’s not because people don’t care, but because inboxes are overflowing with messages every day.

That’s why email deliverability matters. It ensures your hard work doesn’t end up wasted in the spam folder.

According to EmailToolTester, the average deliverability rate across email clients is just 81.3%, with platforms like ActiveCampaign and Moosend scoring as high as 94.2% and 90.1% respectively, and Benchmark dropping to just 47.1%.

In other words, nearly 1 in 5 emails never made it to the inbox, even when everything looked fine on the sender’s side.

Here’s why that’s a big deal:

• Open rates depend on visibility: You can’t get clicks or conversions if your emails are buried in spam.
• Revenue loss: Poor inbox placement can cost thousands, especially during sales events or product launches.
• Reputation damage: Providers like Gmail and Outlook track your sending habits. So, high bounce rates or low engagement can hurt your reputation. This way, your future emails may be ignored.

Email Deliverability Checklist: Do’s & Don’ts

Below, we’ve prepared an easy-to-follow email deliverability checklist to help you fix red flags and increase your inbox visibility:

1. Authenticate your emails properly

Before your emails reach the inbox, Internet Service Providers (ISPs) need proof that you’re a legitimate sender..

To meet these requirements, check if your emails follow the SPF, DKIM, and DMARC standards:

✓ SPF (Sender Policy Framework) verifies that the email comes from an authorized server. It prevents people from pretending to send emails from your domain (a practice called spoofing).

✓ DKIM (DomainKeys Identified Mail) adds a digital signature that proves the message hasn’t been altered. This proves that the email wasn’t changed by someone else after you sent it.

✓ DMARC (Domain-based Message Authentication, Reporting & Conformance) tells inbox providers (like Gmail or Outlook) what to do with emails that fail SPF or DKIM checks. If an email doesn’t meet these standards, DMARC helps the inbox provider decide whether to accept, reject, or quarantine the message.

Check your DMARC

By using these three together, you reduce the chances of spoofing and improve trust with your recipients. You can implement them through Google’s Postmaster Tools and test your setup with services like Unspam, Mail-Tester, or MxToolbox.

To make sure your setup is correct, avoid these common mistakes:

✗ Typos in SPF records

✗ Misaligned DKIM keys

✗ Missing DMARC policies

✗ Forgetting to monitor reports

Note: You can also consider ARC (Authenticated Received Chain). It’s optional, but it preserves email authentication when emails are forwarded through Gmail groups or third-party routing services.

2. Keep your email list clean and compliant

When your email list has outdated or invalid email addresses, it causes problems that can hurt your ability to reach the inbox.

Suppose you have an email list with old, inactive subscribers or people who’ve changed their email addresses. When you send them an email campaign, some of them will bounce, meaning that the email won’t be delivered because the address is no longer valid.

High bounce rates are a red flag to inbox providers. Thus, they may mark your emails as spam because they assume they are unwanted or poorly managed.

If people continue to receive your emails but don’t engage with them (open or click), that signals to inbox providers that your emails are not relevant. This can lead to even more spam complaints. As a result, your emails might be sent straight to spam.

Follow these best practices to keep your list in good shape:

✓ Use double opt-in as it confirms subscribers want your emails and reduces the risk of fake or mistyped addresses.

✓ Regularly remove inactive or bounced emails because high bounce rates signal to ISPs that you’re not maintaining your list.

✓ Segment based on engagement. Send more emails to active subscribers, and run re-engagement campaigns for disengaged users.

✓ Never buy email lists or trust them wholly because they’re full of spam traps, old addresses, and people who didn’t opt in.

Check out our dedicated post to find out why you shouldn’t buy lists and what to do instead.

3. Optimize your sending infrastructure

For better email deliverability, you need a solid infrastructure that ensures your emails are technically set up correctly.

Here’s how to optimize your setup:

✓ Warm up your domain and IP: If you’re just starting, begin with a small email volume and gradually increase it. Because if you send a large number of emails right away, it can look suspicious to inbox providers, so your messages may get flagged as spam.

✓ Choose between Dedicated vs shared IPs: Shared IPs are fine for smaller lists, but they come with a risk. If another sender on the same IP gets flagged for spam, it can affect your reputation, too. Dedicated IPs give you complete control over your email reputation, which makes them a better choice for high-volume senders.

✓ Set up reverse DNS and feedback loops: These help inbox providers confirm your identity and monitor when recipients mark your emails as spam. Feedback loops give you an idea of how your emails are being received.

4. Design emails that avoid spam filters

Creating a beautiful email is good, but it’s equally important to make sure it doesn’t get caught in spam filters.

Here are some common spam triggers to avoid to ensure a spam-free email design:

✓ Don’t use ALL CAPS in your subject line or body. Phrases like “BUY NOW!!!” are a red flag.

✓ Limit the use of emojis and avoid overloading your email with them.

✓ Avoid phrases like “Free!!!” or anything that sounds too salesy or exaggerated.

✓ Include an unsubscribe link and physical address in every email. Not only does this add credibility, but it’s also required by the CAN-SPAM law.

✓ Use clean HTML formatting because spam filters flag emails with messy code or those that are too image-heavy. That’s why you should keep your layout simple and well-organized.

Here’s an example of a well-formatted header from Dental Economics:

5. Monitor your performance

You can’t improve what you don’t measure.

Since inbox algorithms are constantly changing, it’s important to stay on top of your email performance. And to do so, make sure to follow these best practices:

✓ Run regular spam and inbox placement tests using spam checker tools.

✓ Monitor blacklists to ensure your IP/domain isn’t flagged.

✓ Check engagement metrics because low open rates with high bounces, and no clicks mean something’s off.

✓ Set a deliverability audit reminder monthly or before major campaigns.

6. Consult with email deliverability experts

If you’ve optimized everything and still can’t crack the inbox consistently, it may be time to get help from email deliverability experts because they can:

✓ Review your technical setup

✓ Analyze your sender reputation

✓ Help you recover from blacklists

✓ Create custom warm-up or re-engagement plans

Also, many email deliverability tools have dedicated deliverability specialists to help you fix common issues, share best practices, and recover from blacklists.

Final Checklist to Increase Inbox Placement

If you’ve gone through all the previous points, then you’re almost ready to send out your emails. But before that, run through this quick checklist:

Ready to Improve Your Email Deliverability?

Now that you’ve set up your email deliverability foundation, it’s time to focus on boosting engagement. While having the correct technical setup is essential, it’s only one part of the puzzle.

To make sure your emails don’t get lost in spam folders, create valuable and well-designed content that grabs attention.

A great subject line, an attractive layout, and compelling calls-to-action are key factors that can make a huge difference in getting your emails opened and acted upon.

FAQs

Here are some common questions and their answers.

1. Are email delivery and email deliverability the same?

No. Delivery is about whether your email was accepted by the recipient’s mail server. Deliverability is about where it ends up, ideally in the inbox, rather than the spam folder.

2. What affects email deliverability the most?

The most significant factors include your sender reputation, list quality, and technical setup (SPF, DKIM, DMARC). Poor engagement, high bounce rates, and spammy content can also push your emails into spam.

3. How can I improve my email deliverability quickly?

Start by cleaning your email list, authenticating your domain, and avoiding spam triggers in subject lines and copy. Running inbox placement tests and monitoring engagement will also help you spot and fix issues fast.

Email marketing platforms have evolved far beyond simple newsletter tools, and Mailjet is one of the providers aiming to bridge ease of use with advanced functionality.

Known for its collaborative features, Mailjet caters to businesses that want to create, send, and track marketing and transactional emails in a single platform.

But does it truly live up to its promise? In this Mailjet review, we’ll take an in-depth look at the platform’s pricing, features, pros and cons, and best use cases to help you determine whether it’s the right fit for your business.

Disclaimer: The information below is accurate as of November 2025.

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Mailjet Overview & Ratings

Mailjet is an email marketing platform founded in 2010 with a strong focus on collaboration, scalability, and ease of use. Designed to support both marketing and transactional emails, it offers an intuitive drag-and-drop editor, real-time collaboration tools, and a flexible API for developers. These capabilities make it a versatile option for businesses that want to unify all their email operations in one place.

The platform’s key appeal lies in its collaborative editing and reliable infrastructure for sending transactional messages, both of which are particularly useful for SaaS companies and product-based businesses. Also, teams can work together on the same campaign simultaneously, leave comments, and manage approvals. These features are rarely found in competitors at the same price point.

However, while Mailjet delivers solid core functionality, it doesn’t go as deep in marketing automation or reporting as some of its popular alternatives. The automation builder covers basic scenarios but lacks advanced triggers and powerful segmentation capabilities. Similarly, the reporting dashboard, although clean, may feel limited for data-driven marketers seeking more granular insights.

Before diving deeper into the platform’s features, here’s a quick evaluation of Mailjet’s capabilities:

Maljet Feature Breakdown

In this section, we’ll explore Mailjet’s main features and their pros and cons, so you can decide whether the platform works for you.

Ease of Use

Testing Mailjet, we found that the platform is easy to use whether you’re a beginner or a seasoned professional. There is a handy Welcome Guide to onboard you, with easy steps to set up your account and get to know the platform.

For example, marketers are guided to validate their sender address, import contacts (if any), set up the brand kit, and finally send an email campaign. For developers, Mailjet provides a different series of steps to integrate the email API into their stack.

Overall, Mailjet’s dashboard is clean and effortless to navigate.

You should know, however, that the account activation process takes some time. Specifically, you’ll be asked to provide Mailjet’s Support Team with information about your business and the services you provide, as well as your monthly sending volume. Unless the verification process is complete, you won’t be able to create an email campaign or signup form.

Email Builder

Creating an email campaign with Mailjet is pretty straightforward. You can start crafting one by clicking on the “Create a campaign” button on your dashboard. There, you‘re presented with various options to design your email:

• Use a pre-made email template
• Use the AI template generator
• Code in HTML
• Code in MJML (Mailjet’s open source markup language)

For this review, I selected a template and started customizing it. As you can see below, Mailjet lets you insert various content items like buttons, images, videos, countdown timers, and RSS items.

The platform also provides numerous pre-built layouts that let you craft campaigns quickly and with minimal effort. To customize individual items, you simply click them. Surprisingly, setting conditional display is quite intuitive, allowing you to select the target segments that can see a specific section of your email content.

Mailjet also lets you collaborate in real time. Team members can simultaneously edit an email campaign and leave comments. Another handy feature of the editor is section locking. With this, you can avoid accidental mistakes during editing by locking specific parts of the campaign.

Regarding A/B testing, it occurs within the campaign. You can find the option in the top left corner of your screen (“Version A”). You can create up to 10 different variations of a campaign and experiment with what works best.

Finally, I found that Mailjet lets you optimize emails for dark mode. Enabling this in your campaign settings causes the platform to add meta tags and CSS for dark mode automatically. Some email clients may override these settings, but overall, it’s nice to have.

Email Template Library

Moving on to Mailjet’s email template library, I found a well-organized selection of more than 65 templates that cover most standard use cases. You get beautiful designs for newsletters, promotions, seasonal offers, announcements, onboarding flows, and more.

Each design is responsive by default, and the drag-and-drop editor makes customization a breeze, even for non-technical users.

That said, the library feels somewhat limited compared to other popular email marketing services. While you can easily duplicate and tweak existing templates, the overall design variety leans on the minimal side. Many templates share a similar structure, which may not be suitable for brands seeking highly distinct or visually rich layouts.

Automations

I’m always excited when I’m about to test an email marketing platform’s automation capabilities. In Mailjet’s case, the experience was a bit underwhelming, though, since the automation options feel significantly more limited than those of other services.

Mailjet is ideal for creating basic automated sequences, such as welcome emails, birthday greetings, and re-engagement campaigns. You also get 12 pre-built automation templates that can be handy for beginners.

The available triggers are limited to simple actions, such as when a contact joins a list or opens an email. You won’t find advanced options like multi-branch workflows, behavioral triggers, or in-depth audience segmentation based on website activity or purchase data.

During my Mailjet review, I also noticed that once you activate an automation workflow, you cannot edit it afterward.

Despite the above, the interface is clean and intuitive, making it effortless to automate essential tasks without overwhelming users. Still, if your business relies heavily on automation to personalize communication at scale, Mailjet may feel restrictive.

Segmentation (List Management)

I found Mailjet’s contact management system to be pretty simple, making it easy to get started, even if you’re new to email marketing. You can create contact lists manually or import them from CSV files, and the process is quick and low-friction.

I appreciated how Mailjet automatically detects duplicate contacts and helps maintain list hygiene, a feature often overlooked in smaller tools.

In the Segmentation tab, you’ll be able to select various filtering conditions and create your target segments.

For instance, you can filter subscribers by attributes such as location, signup date, or engagement activity. The platform informs you that once a segment is used, it can’t be edited or deleted. However, you can duplicate it to make necessary changes.

While this covers the basics, I noticed it lacks the flexibility of more advanced platforms. This makes it less ideal for businesses that rely on highly targeted campaigns or complex audience filters.

One thing I appreciated is how Mailjet connects segments to automations and transactional emails, allowing users to send relevant updates to specific customer groups.

To personalize your campaigns even further, you can create custom fields through the tab “Contact Properties.” This will allow you to organize your contact lists better and target subscribers more effectively.

Last but not least, you can validate email addresses and remove the fake ones, thus increasing your open rates.

Forms

To generate new leads, Mailjet lets you build both embedded and pop-up subscription forms directly within the platform. You can effortlessly customize the fields and match them to your brand’s color palette. I liked that you can connect each form to a specific contact list, which helps automatically organize new signups without manual sorting.

I was impressed by how much flexibility the builder offers in terms of design. You can insert various layout options to style your signup form and add images, videos, dropdowns, radio buttons, and more. What’s more, you can customize confirmation pages to your liking.

Overall, you may get only a handful of form templates to start with, but using the available options, you can design truly unique forms to generate new leads. On the plus side, all forms support GDPR-compliant data collection, which helps maintain compliance without additional setup.

Landing Pages

I had used Mailjet in the past, and it didn’t offer landing pages back then. During this Mailjet review, I was surprised to discover a built-in landing page builder, which is a significant step forward for the platform.

It uses the same drag-and-drop editor as the email builder, making it familiar and easy to navigate.

Mailjet’s landing pages use a 12-column grid, enabling more precise block placement and a cleaner overall design. You can also manage brand settings globally (fonts, colors, and logos) so that your landing pages match the rest of your campaigns. The landing page builder includes a few advanced widgets, like countdown timers and embedded videos, that marketers will really appreciate.

To publish your landing pages, you need a Premium or higher plan. You can design a landing page on lower tiers, but they can’t go live until you upgrade, which is something to keep in mind if you’re on the Free or Essential plan. Mailjet also lets you publish pages to a custom domain or subdomain, and I appreciated the addition of SEO settings, including meta titles, descriptions, and favicons.

Regarding performance tracking, the built-in analytics show visitor counts, clicks, and conversions, and support UTM tracking. This is especially useful for tying landing page performance back to specific campaigns.

Reporting & Analytics

Mailjet’s reporting dashboard offers a solid overview of campaign performance, updating in real time as emails are sent.

I liked being able to monitor deliveries, opens, clicks, and bounces instantly, which makes spotting deliverability issues much easier. The Click Map is another handy feature that shows precisely where subscribers click in an email, while Campaign Comparison helps evaluate which versions or subject lines performed best.

Mailjet also includes bot filtering, which works pretty well to remove inflated metrics from automated security scans, though I noticed that some legitimate opens can occasionally get filtered too. You’ll also find detailed breakdowns by geographical location, device, and email client, which help fine-tune timing and design choices.

For troubleshooting, I appreciated the detailed bounce reports with ISP error codes and the Message Logs, which track the full journey of each email. On higher-tier plans, Mailjet unlocks advanced features like link-level tracking, UTM analytics for landing pages, and refined bot filtering.

Overall, the analytics are clean, informative, and user-friendly. They cover everything a small- to medium-sized business would need, though power users might want more advanced visualization and greater customization.

Integrations

To connect with other apps you use, Mailjet offers a decent yet limited list of integrations. At the time of writing this Mailjet review, 95 integrations were available, including CRM, CMS, eCommerce, and automation platforms.

The main problem users cite with Mailjet’s integration capabilities is that it lacks native integrations, with most relying on Zapier.

While this isn’t always a bad thing, in this case, some integrations only transfer basic data. Another potential concern is that the more Zaps you need to set up, the higher your chances of something “accidentally” breaking.

Customer Support

The level of customer support you get depends on the Plan you’re on. Free plan users have access to the online ticketing system for the first month after activating their account.

Generally, responses to your queries will take some time to arrive, and response time also depends on when you contact them (European business hours have faster response times).

To get phone and chat support (and priority support), you need the Premium plan or higher. Based on my experience, the agents were knowledgeable. For more technical questions, especially those related to the API, I was often routed to a specialized agent who could resolve the problem efficiently. I suggest including detailed information in your first message to avoid the usual back-and-forth with basic troubleshooting steps.

Mailjet’s documentation is well-maintained and covers most common setup or deliverability questions, so I often found answers there before contacting support. There’s also a community forum with active users sharing advice, which is a plus for smaller teams looking for peer solutions.

Overall, Mailjet’s support is dependable but tiered; priority access and faster replies are reserved for higher-paying customers. Even on lower plans, the assistance is competent enough to help both beginners and more advanced users resolve issues effectively.

Email Deliverability

If you want your emails to reach subscribers’ inboxes and not land in the spam folder, you need to select an email marketing service with high email deliverability rates.

Below, you can see Emailtooltester’s email deliverability tests, and how Mailjet fares compared to other popular email marketing solutions.

Source

According to the tests, Mailjet’s deliverability is considered “acceptable,” which means that you won’t have serious problems delivering your email campaigns to users’ inboxes.

However, if email deliverability is your top priority, consider alternative options.

Mailjet Pricing

Moving on to Mailjet’s pricing, it consists of a free plan and three paid options. Pricing is based on your monthly email volume, and every paid plan includes unlimited contacts.

If you opt for an annual subscription, you get a 10% discount on your plan.

Let’s see each plan in more detail.

Free Plan

Mailjet offers a free, forever plan that allows users to send 6,000 emails/month (200 emails/day). You can store up to 1,000 contacts and access features such as the email editor, basic analytics, the form builder, APIs, and the SMTP relay.

Essential Plan – $17/month

The Essential plan starts at $17/month for up to 15,000 emails/month with no daily sending limit. You get access to essential functionality, including the AI Content Creation assistant, online customer support, email previews, and email address validations. This plan also removes the Mailjet logo.

Premium Plan – $27/month

With the Premium plan, users gain access to Mailjet’s more advanced features. Some of the most notable ones include pre-built automation templates, A/B testing, real-time collaboration on templates, priority support, and locking certain parts of an email campaign (so that others can’t edit it). You can also benefit from the landing page builder and dynamic content.

This plan will be ideal for businesses that need a more comprehensive suite of marketing tools without using multiple dedicated tools.

Custom Plan

For enterprise clients, Mailjet offers a custom plan with functionality not available in any of the previous paid plans. You get a dedicated technical account manager, IP monitoring, deliverability reports, as well as training sessions.

Mailjet Pros & Cons

In this section, we’ll recap the main pros and cons of Mailjet, so you can decide whether the platform will fit your business needs.

Mailjet Pros

• Real-time user collaboration: Multiple team members can work on the same email simultaneously, add comments, and approve changes. This is a standout feature not commonly found in other ESPs.
• Built-in transactional emails: You can manage both marketing and transactional emails under one account.
• Transparent, volume-based pricing: Plans are priced by email volume, not contacts. This gives you predictable, budget-friendly pricing ideal for larger lists with infrequent campaigns.
• Responsive email templates: Clean, mobile-optimized designs that are easy to customize through the visual editor.

Mailjet Cons

• Limited automation capabilities: The workflow builder supports only basic triggers and lacks advanced behavioral and multi-step logic.
• Limited email template variety: The design options are fewer than those of similar tools.
• Reporting depth tied to plan: Advanced analytics, bot filtering, and comparison tools are restricted to Premium tiers.
• Support availability depends on plan: Live chat and priority response times are reserved for higher pricing tiers.
• Lengthy approval process: New accounts require a considerable amount of time to be activated. This means you cannot start using the platform right away, even for simple functions like accessing the email campaign builder.

Best Mailjet Alternatives

As we saw in this Mailjet review, Mailjet delivers a decent package of email marketing tools. However, it isn’t without its drawbacks. And while it’s not the most expensive solution out there, its pricing isn’t the most affordable either.

We’ve researched the market to identify the top three alternatives you should consider, based on affordability, ease of use, and advanced functionality.

• Moosend: An affordable email marketing platform known for its ease of use and robust automation features. Unlike Mailjet, Moosend offers a visual workflow builder with advanced triggers and branching logic, allowing for hyper-personalized campaigns. It also includes landing pages, subscription forms, and detailed analytics with heat maps and customizable dashboards. With real-time reporting, A/B testing, and eCommerce features, Moosend is an excellent choice for small to medium-sized businesses looking for value without sacrificing performance.
• Constant Contact: One of the most beginner-friendly tools available, ideal for small business owners. It offers a wide range of templates, event management tools, and social media integrations that help businesses manage multiple marketing activities from a single place. Constant Contact also boasts a responsive customer support team that delivers fast, knowledgeable responses. If you prioritize simplicity and reliability, this platform can be a dependable alternative to Mailjet’s offering.
• MailerLite: This email marketing platform stands out for its clean interface and excellent balance between affordability and functionality. It includes a drag-and-drop email editor, a strong automation builder, and an intuitive landing page creator. It also supports eCommerce integrations and provides detailed engagement tracking, making it especially appealing to creators, bloggers, and small e-commerce stores. Compared to Mailjet, MailerLite offers greater automation and design customization flexibility at a similar or lower cost.

The Verdict: Is Mailjet The Right Choice For Everyone?

Mailjet is a reliable email marketing platform that strikes a balance between ease of use and technical flexibility. Its collaboration features, transactional email support, and new landing page builder make it a solid choice for marketing teams and SaaS businesses seeking simple workflows and stable deliverability.

That said, Mailjet isn’t the best fit for everyone. Its automation capabilities are limited, and some of its more advanced analytics and support options are locked behind higher-tier plans. For marketers who rely on advanced segmentation, sophisticated workflows, or highly customized designs, platforms like Moosend or MailerLite offer more flexibility for a similar or even lower price.

Overall, Mailjet is best suited for small to medium-sized teams that want a dependable, easy-to-manage solution with room to grow. It’s a platform that excels in the basics and continues to improve, but those seeking cutting-edge automation or analytics might find stronger alternatives elsewhere.

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Frequently Asked Questions

Here are some frequently asked questions about Mailjet.

1. Can I use Mailjet for free?

Yes, Mailjet offers a free plan that lets you send up to 6,000 emails per month (limited to 200 per day). It includes basic features like the email editor, contact management, and analytics, making it suitable for small-scale senders or those testing the platform before upgrading.

2. How much does Mailjet cost?

Mailjet’s paid plans start at $17/month for 15,000 emails and scale based on your monthly email volume. The Essential plan removes daily limits and adds basic support, while the Premium plan unlocks advanced features like automation workflows, segmentation, collaboration tools, and priority support. Custom pricing is also available for enterprise users.

3. What are the main limitations of Mailjet?

Mailjet’s main drawbacks include limited automation options that cover only basic triggers and workflows, and restricted analytics on lower-tier plans. Some users experience a lengthy account approval process before sending is fully activated. Additionally, advanced features such as A/B testing, dynamic content, live chat support, and advanced reporting are available only on higher plans.

4. What are the key benefits of Mailjet?

Mailjet stands out for its real-time collaboration features, stable deliverability, ease of use, and support for both marketing and transactional emails. It also includes a modern landing page builder, responsive templates, and transparent pricing based on email volume rather than contact count. All these make the platform ideal for businesses with standard needs that don’t want complicated tools.

5. Is Mailjet better than Mailchimp?

Mailjet and Mailchimp serve slightly different audiences. Mailchimp offers more advanced automation, detailed analytics, and a wider range of templates, making it ideal for data-driven marketers. Mailjet, on the other hand, offers a simpler, more affordable setup, along with better collaboration tools and transactional emails at no additional cost. For teams that prioritize ease of use and deliverability over complex automation, Mailjet can be a better choice.