You’ve crafted the perfect cold sales email and you’re ready to captivate your audience.

“KPIs, I’m coming for you!”

But wait, something’s still missing. And this “something” can greatly impact the performance of your cold emails.

“Oh no, I still need to write the subject line,” you sigh.

This guide is dedicated to the unsung heroes of your outreach email success–cold email subject lines. Learn how to craft attractive opening lines that will spark recipients’ curiosity and elevate your open rates. Plus, find cold email subject line examples for different purposes to get inspired.

What Is a Cold Email?

Cold emails are sent to email recipients you haven’t contacted before to introduce yourself or your business. They can serve multiple goals, including lead generation, sales, networking, or event promotion. It’s an affordable email marketing tactic that can lead to new business opportunities and benefit both parties.

While cold email outreach is usually handled by sales and marketing professionals in SaaS and B2B, it’s a common practice in B2C, too. Here’s an example of a cold email we recently received, which was descriptive and to-the point:

Subject line: Content Collaboration between Moosend & [Company Name]

Most marketing and sales reps use cold email marketing software and CRM solutions to manage these emails end-to-end. Email marketing platforms like Moosend are also handy—they offer various segmentation, automation, and personalization tools to build cold email sequences that will make an impression.

Good copywriting skills are essential to convince recipients to open and respond to those emails. With an average open rate at 24% and a response rate at 8%, it takes effort to meet your readers’ expectations and needs. But with the right copywriting and strategic tactics, you can improve your metrics.

Why You Should Create High-Quality Cold Email Subject Lines

Effective cold email subject lines are like keys to treasure troves. Without them, all the goods will simply go to waste. Here are some of the benefits of a compelling cold email subject line:

• Boost open rates: A well-written subject line can make a strong first impression and encourage readers to open emails out of curiosity.
• Stand out in the inbox: Attractive subject lines can grab readers’ attention in crowded inboxes and yield higher open rates.
• Build trust: A clear and authentic subject line helps recipients feel at ease and show trust in the senders’ intentions.
• Increase engagement: Great opening lines set the tone of what recipients can expect from the email content to encourage interested recipients to interact with it.
• Create a sense of urgency: When targeted to pain points or solutions and backed up with numbers or time-sensitive cues, they can instill FOMO and anticipation.

But what materials make resilient keys? From asking quick questions, to offering limited time offers, to addressing prospects’ pain points, you can try different tactics to find what suits your target audience.

50 Best Cold Email Subject Lines for Different Scenarios

Browse through this table to find attention-grabbing subject lines for winning cold emails. Find examples for different scenarios and customize them based on your needs.

To improve or tailor one of these copy suggestions, you can use an AI writer. Type the right prompts and deliver stunning subject lines to your target audience.

Try Moosend’s AI

Most Common Types of Cold Emails

A cold email outreach can serve various purposes, based on the categorization above. Nevertheless, your subject line should perfectly align with the email content to hint to recipients what your email is about and indulge them to open it.

Let’s see some of the most popular cold email types:

Sales and lead generation

Sales reps seek quality leads and take part in converting them into customers. A sales pitch usually aims at closing demos and free trials, but to present it, you need a catchy subject line to impress first. Cold emails are also valuable for marketers trying to move high-quality leads down the funnel through content, such as eBooks or blog posts.

Here’s a cold email template inviting recipients to boost sales significantly:

Relationship building

Cold emails are also popular for networking. You can introduce your brand to businesses you’d like to partner with for mutual benefit. For instance, growth marketers often reach out to successful blogs for link exchange to boost website traffic.

Here’s a collaboration cold outreach email to get a better grasp. The subject line says it all:

Follow-up and engagement

Cold email campaigns don’t always result in great metrics, but this doesn’t mean you should just give up. Your recipients’ inboxes are most likely packed with heavy loads of emails already, but a well-written follow-up email can flip the story. Especially if the copy is spotless, from head to toe.

Growth opportunities

What about professionals who want to reach out to an investor or a business for potential opportunities? While it first sounds like a challenging task, sending cold emails is much better than staying silent. In fact, many people appreciate that courage and give those senders a shot.

Event promotion

Many marketers send cold email invitations to high-quality leads to promote events, such as webinars and workshops and boost registrations and attendance rates.

Here’s another example, addressing a pain point and a benefit to attract readers:

7 Cold Email Subject Line Best Practices

Want to create a cold email subject line from scratch? Here are some easy tactics to craft copy that won’t go unnoticed:

1. Keep it short and urgent

Snappy and short subject lines, between 20 to 40 characters, receive a higher open rate than longer versions. They’re easier to read and optimized for tablets and mobile devices. Adding a splash of color through emojis is also a clever tactic to attract attention.

The word count is not the only factor securing a great subject line. Choose actionable words and phrases that reflect the email content and add a sense of urgency to promotional cold emails. Phrases like “exclusive invitation” or “limited time” can motivate readers to act faster.

2. Craft personalized subject lines

While a good subject line can attract most recipients, personalizing them can yield more email open rates. People respond faster to messaging that resonates with them. One effortless way to do this is by adding the recipient’s name through custom fields.

You can also add a form of social proof, such as the name of the person who introduced you to the recipient, or the source you read about them. Include this information organically inside the subject line and continue with personalized email content to sustain that effect.

3. Highlight the value of your email

Every sales or marketing strategy should meet two important requirements to flourish: bring value to the customer and build anticipation around your brand offer. The same applies to your subject line. Not only should it attract recipients but also instill a fear of missing out early on.

If you read the different subject lines of the previous section more carefully, you’ll see that many include pain points and challenges. Readers recognize something they want to tackle faster, including the benefit of opening this email. Just ensure that their pain points align with what you can offer them.

4. Choose the right timing

A great subject line goes hand in hand with perfect timing to maximize its potential. Salesmate pinpoints a specific timeframe that can lead to winning results: 4-8 AM, followed by 8-12 AM.

These send times secure that your email stays in the first positions in your recipients’ inboxes every morning they log in to receive the attention they deserve. Sending them on Tuesdays and Thursdays is best to secure open rates and responses. Finally, before sending a cold email, consider the time zone of your recipients.

5. Re-engage recipients through follow-ups

No matter how catchy your cold email subject lines are, you’ll often need to master your follow-ups to capture the attention of potential customers. Craft compelling subject line versions of your initial copy for inactive readers to boost open rates and conversions.

From offering more insights, to adding urgency cues, to asking questions about their thoughts on a topic, decide what’s best for your audience and give it to them. To ensure that these subscribers receive a follow-up, use email automation software like Moosend with premade workflows to set them up in advance.

6. Experiment with A/B testing

Sometimes following best practices is not enough to craft converting subject lines. Applying a data-driven tactic leads to safer decisions, highlighting what your target audience is more intrigued by.

A/B testing is a valuable tool for every salesperson or marketer, helping them choose between different writing styles, among other elements. For example, try out a subject line with a more urgent tone and a simple question to find which version attracts more open and conversion rates and send it to most of your recipients.

7. Avoid spam folders—and words

Did you know that adding certain words to your subject lines can signal to spam filters that your content is flaky, putting deliverability at risk? Or worse, make recipients drag your emails to the spam folder themselves?

First, ensure that your sender name and email address are official and contain your business name. Avoid sending from no-reply addresses as you’ll block responses. Finally, remove spam trigger words such as “extra cash” or “no hidden costs” and “very urgent” to purify your content.

Keep Cold Email Subject Lines Warmed Up

Picture your recipients sitting at their desks on a busy day trying to cross out tasks from their checklist. What subject line would capture their attention under these hectic conditions?

Of course, an AI writer will always be there to simplify the process. Just help the virtual assistant visualize the recipient, too, to reach a consensus.

Celebrating milestones is a cornerstone of strong relationships. Just as we cherish anniversaries and birthdays with loved ones, recognizing key moments in customer journeys can create long-lasting bonds and drive engagement. After all, who doesn’t love a good celebration?

In the world of email marketing, milestone emails are the unsung heroes. They might not be sales-oriented, but they can drive engagement and conversions in multiple ways.

These emails feel more personal, leading to higher open and click-through rates. Plus, you can enhance them with offers, making them perfect opportunities for cross-selling and upselling.

What Is a Milestone Email?

Milestone emails are automated messages that celebrate significant customer and company milestones. Common triggers for these emails include birthdays and customer anniversaries, such as the one year since a customer’s first purchase.

Businesses often combine these celebratory emails with incentives to boost sales and foster customer loyalty. For instance, they might offer discount codes at key moments in the customer journey to express gratitude while also driving sales.

Most marketers use email automation software like Moosend to set up and schedule these emails based on specific triggers. These platforms usually offer ready-made workflows and email templates, making it easy to tailor milestone emails to your needs.

Try Moosend for free

Why Should Businesses Send Milestone Emails

Personalized emails have a greater impact on email recipients, especially when they’re timely and relevant. Milestone emails check those boxes, leading to various business benefits:

• Increase customer engagement: Recognizing milestones makes customers feel valued, acknowledged, and appreciated, fostering a stronger relationship with a brand.
• Boost conversions: When tied with enticing special offers and powerful call-to-actions, they can increase sales and conversions.
• Enhance customer loyalty: Creating memorable, personalized experiences through valuable content can lead to long-lasting customer relationships.
• Improve brand image: The emotional connection caused by milestone emails can strengthen a business’ image, enhancing brand loyalty.
• Build a strong community: Nurturing prospective and existing customers with those emails makes them feel part of an extended community catering to their needs.

To bear fruit, you should use informed customer data, otherwise your email campaigns will sound off and irrelevant. Thankfully, most CRM and email marketing platforms have intuitive analytics tools to provide you with historical and real-time data.

Types of Milestone Emails with Examples

Businesses can choose different milestones to celebrate with customers based on their niche and goals. Here are some of the most common email types, including examples from notable brands:

Birthday emails

Most people love receiving birthday wishes and presents from their loved ones. Sending heartwarming emails with incentives such as discount coupons makes them feel valued and seen, leading to extra loyalty points.

To make birthday emails even more effective, you can send personalized recommendations based on previous purchases, creating upselling and cross-selling opportunities. This will add an extra personal touch to an already kind gesture. You can also set up a reminder email for non-openers to boost conversions.

Check out this beautiful birthday email by Camper, offering a generous discount for the customer’s next purchase. They added a few product recommendations they might be interested in to make it more attractive:

Subject line: Happy birthday!

Customer anniversary emails

You can create distinct types of customer anniversary emails based on your business model. If you offer a service, celebrate one year since the first signup or registration. Send a special reward, such as a discount or exclusive access to a special event, to show them what their loyalty means to you.

If you’re blogger, thank them for staying around and set expectations for the next year, including topics you’ll cover. As for B2C, you can send them on the anniversary of the first purchase and cherish customers with a discount code or similar rewards to rekindle your relationship.

Here’s an amazing example by Etsy, with a 5% discount for the next purchase:

Subject line: 🎉 Enjoy $5 OFF! 🎉

Customer milestones

In addition to celebrating firsts, you can also recognize activity milestones. For example, congratulate your customers for reaching a certain number of orders, points, or referrals, and reward them with a unique incentive, such as a limited-time offer. This not only pleases them but also encourages engagement.

This approach is impactful for B2B and subscription-based business models. By acknowledging customers’ progress, you remind them of the impact your platform has had on their success.

Grammarly sends regular milestone emails to celebrate users’ progress, with personalized insights.

Subject line: You’ve reached a new weekly streak milestone!

Company achievements

Has your company reached a new milestone, such as a new product or feature launch? Have you recently redesigned your website or opened a physical store? Then nudging customers with a milestone email would be valuable.

Also, mention what this achievement means for them in terms of customer experience to boost engagement and excitement.

Here’s how Myndlift announced their new feature launch to their customer base:

Subject line: NEW: Like tracking your daily steps… but for your brain! 🧠

Company anniversary

Birthday emails are not just for customers—businesses can celebrate their own birthday or product anniversaries as well. The email content can take various forms based on the goal each brand sets.

For instance, you can highlight some of the biggest achievements you’ve made over the years, plan a flash sale, or introduce unique initiatives like Starbucks:

Subject line: 50th anniversary celebration 🎉

Best Practices for Engaging Milestone Emails

With so many company and customer first-time anniversaries and achievements to choose from, planning your milestone becomes a bit overwhelming. To make your milestone emails shine, it’s important to have a clear plan.

Here are some steps to help you maximize their value:

1. Set your milestone email goals

What business areas would you like to improve through milestone emails? Are boosting loyalty and retention enough or are you seeking a sales booster, too? Asking yourself these questions will help you find the right milestones to recognize with your audience, catering to different segments.

Let’s imagine that you have a SaaS business and have decided to celebrate first-year customer anniversaries. You can send different messages to people who’ve already renewed and inactive customers. Share heartwarming wishes to the first with free resources to honor them for their loyalty, and exclusive discounts to the latter to keep them on board.

In this case, we aimed at two goals simultaneously; customer satisfaction and retention. Time to pick your own goals and tailor them to customers’ lifecycle stages to boost engagement metrics.

2. Write an attractive subject line

Want to ensure that subscribers will spot your email in busy inboxes and, most importantly, open it? Then you need a special subject line that will make an impression and indulge readers to learn more.

Check out these compelling milestone email subject lines for different goals:

• Check Out Your 2025 milestones!
• Happy 1 Year! 🎁 Special Gift Inside
• 🎂 It’s Your Birthday! Enjoy a Gift!
• 500 Points! 🎉 Unlock Your Reward
• New Feature Alert! Check It Out
• 10 Years! 🎉 Join the Celebration

Overall, your subject line should be up to 40 characters and reflective of the email content. Use words hinting at celebratory vibes and if you share a special incentive, mention that too.

Unsure about the efficiency of your subject line? Use an AI writer to improve your copy based on your goals and industry or conduct A/B testing to find the winning version.

3. Hyper-personalize your messages

While milestone emails are already personalized, certain targeted email marketing tactics can lead to better results. One simple way is adding your customer’s name on the subject line or email intro.

Here’s a personalized birthday email example by Nintendo:

Subject line: Today it’s all about you, Smiles Davis!

Source

Dividing your audience into segments can maximize your conversion potential. Schedule different milestone emails to customers based on their engagement level and preferences, especially if you offer a wide range of options.

For example, if you offer wellness services, send different content to users who’ve signed up for nutritional insights and those who’ve chosen you for fitness tips. You can also use dynamic content to present different content to subscribers based on your selected criteria.

For instance, when combining your birthday emails with a discount incentive, sharing personalized product recommendations can elevate your sales.

4. Craft unique content

What should a milestone email include to be engaging and promote long-lasting relationships? Craft your email copy in a heartwarming tone to move subscribers, mentioning why you love having them as part of your community.

Depending on your goal, focus on company or customer achievements and add a few info of what to expect next. Enhance your content with engaging visuals or GIFs that emphasize the celebratory vibes.

Want to make your content even more creative? Add a GIF or infographic to grab readers’ attention faster. Plus, when offering a special incentive, ensure it’s easy to spot inside by mentioning it early on or bolding certain words. Clearly mention how to claim the reward to avoid confusion, or worst, disappointment.

5. Create a clear call-to-action

Most milestone emails come with unique incentives to delight customers who’ve engaged with the brand for long. Whether it’s a discount, a free resource, or loyalty points, invite them to complete an action to boost engagement.

Design a call-to-action button that stands out from the rest of the text to make it easy to spot and easier to tap for people who read emails on their mobile. Write action-oriented copy, especially for limited-time incentives to add a sense of urgency. “Claim now” will be more effective than “Learn more” to increase conversions.

And if you don’t offer a special reward, motivate your audience in different ways. For example, invite them to explore different opportunities your brand offers to expand their experience. Or challenge them to post their products on social media to enter a competition and claim a special prize.

6. Analyze data and refine

Once you start collecting data from your milestone emails, analyze it to determine if your goals are met. For example, if you’ve shared a discount code, open and click-through rates will show you how engaging your content was. But code redemptions will tell you whether your campaign was a success.

To nail the optimization process, apart from existing data, conduct A/B testing to see what patterns appeal to your customers the most. Overall, data-informed processes can elevate your milestone email strategy and help you create emails that leave a lasting impression to customers, by wholeheartedly acknowledging their achievements.

5 Best Milestone Email Examples & Why We Loved them

Need more inspiration for your next emails? Explore 5 milestone emails and why we chose them:

1. Peloton’s activity milestone email

Subject line: [Recipient’s Name], check out your 2024 milestones

Peloton sent a yearly review email to inform users about milestones they reached in 2024 and pump them up for next year:

Why it works:

• They created a personalized subject line including the recipients’ name to yield higher open rates.
• They built an infographic with different milestones users reached including total miles traveled and calories burned.
• They shared the recipients’ workout personality and a download option to share it with friends.

2. Teachable’s birthday email

Subject line: 🎂 It’s our birthday…

Teachable celebrated their 10th birthday offering a limited time offer to subscribers to thank them for their loyalty.

Why it works:

• They visualized the core components of the email—the birthday and incentive—to make readers spot them fast.
• They designed an outstanding CTA with direct copy to create a sense of urgency and boost conversions.
• They shared a brief description of their milestones during their journey to show customers how they’ve grown over the years.

3. BareMineral’s anniversary email

Subject line: Our anniversary gift to you? 15% OFF

BareMinerals created a customer anniversary email including the first day they met and a generous incentive to mark this day:

Why it works:

• The subject line clearly reflects the content of the email, including the incentive.
• They placed the gift at a prominent place, followed by a “Shop now” call-to-action button to create a sense of urgency.
• They added a section with personalized product recommendations to boost sales.

4. Apple’s grand reopening email

Subject line: Grand Reopening: The Apple Store, Oakridge.

Apple sent an email to invite subscribers and customers to the grand reopening of the store to celebrate this milestone together.

Why it works:

• They added valuable information about the event at the top to grab readers’ attention.
• The copy explained what customers can expect from the new store to build anticipation.
• They shared their giveaway initiative including terms and conditions to clear the air.

5. Rothy’s sustainability milestone email

Subject line: 200,000,000+ PLASTIC BOTTLES ♻

Rothy’s created a milestone email to share their recycling and sustainability achievements with customers:

Why it works:

• They proved that they stayed true to their values and met their sustainability goals.
• They thanked customers for their support and added a link to their sustainability hub to display their initiatives.
• They set expectations for similar initiatives they want to run in the future.

Premade Milestone Email Templates to Save Time

Ready to craft your next milestone email? Check out the templates below to kick off the creation process smoothly. We’ve included two HTML email templates you can simply tailor with Moosend’s editor, and two plain text ones.

1. Birthday email

Customize this email template and wish customers “Happy Birthday” on their special day. Tweak the copy to add your gift:

Customize this

2. Customer anniversary email

Use this template to celebrate customer anniversaries appropriately, leaving a lasting impression:

Tailor this

3. Customer milestone emails

Customize this template based on your service to celebrate your customers’ milestones and motivate them to thrive:

Subject Line: “100 Workouts! 🏋️‍♂️ Keep Going Strong”

Hi [Recipient’s name],

You’ve just completed your 100th workout with us! Congratulations! 🎉 This is a great achievement, and we couldn’t be prouder of your dedication and hard work.

To celebrate this milestone, we’re excited to offer you a special reward:

[Reward Details]

Keep pushing forward and reaching new heights. We’re here to support you every step of the way.

Best regards,
[Your Company Name]

4. Company milestone emails

What about your business’s achievements? Tweak this template and show your customers what you have achieved through hard work, appreciating their support along the way:

Subject Line: “10 Years! 🎉 Join the Celebration”

Dear [Recipient’s Name],

We’re celebrating a major milestone! 🎉 This year marks our 10th anniversary, and we want to thank you for being a part of our journey. Here are some the biggest milestones we reached over the years:

[Mention achievements in bullet points]

To show our appreciation, we’re offering an exclusive discount for your next purchase. Add [Code] at checkout to claim it before [Date].

Thank you for your continued support!

Warm regards,
[Your Company Name]

Milestone Email Do’s and Don’ts

Want a snackable overview of best and worst practices that will affect your milestone email performance? Here’s a checklist with important do’s and don’ts:

✅ Personalize your email by adding the recipient’s name and targeted recommendations based on data.

✅ Offer value to customers by sharing rewards or limited time offers to maximize conversions.

✅Keep the focus on the customer even when celebrating company milestones to make content that resonates with them.

❌ Avoid overwhelming the recipients with too much information. Keep the message clear and focused.

❌ Don’t neglect timing—send them at a suitable time to maximize their impact and relevance.

❌ Don’t forget the CTA—without it, customers won’t know what to do next, leading to lower conversion rates.

Making Small Achievements Count

Whether celebrating a customer’s personal milestone or a significant company achievement, milestone emails play a crucial role in fostering engagement and building lasting relationships. These moments of recognition make customers feel valued and appreciated, encouraging loyalty and continued interaction with your brand.

And remember, every milestone is an opportunity to celebrate, engage, and grow together, even small ones. In the grand scheme of things, they’re the ones that keep us going every day.

“What do lobsters do on Father’s Day? Shellabrate their dads.”

Lobster or not, Father’s Day is the perfect time to show appreciation to incredible dads in our lives—the ones who can make even the cheesiest jokes sound hilarious. For businesses, sending Father’s Day emails is more than just a marketing strategy; it’s a way to connect with customers on a personal level and boost engagement, loyalty, and sales.

Father’s Day is celebrated at different times around the world. In the US, the UK and Canada, it’s on the third Sunday of June. Knowing when this celebration takes place based on your customers’ location will let you craft timely and relevant campaigns to meet your goals.

In this guide, you’ll find valuable resources to create Father’s Day email campaigns that convert, including subject lines, templates, and best practices. Plus, explore email examples from notable brands to get inspired.

Why You Should Send Father’s Day Emails

While Mother’s Day has been celebrated for many years with zest, Father’s Day is increasingly gaining ground and popularity. And it makes sense; we owe a lot to our father figures and want to honor them, too.

Here are some Father’s Day stats that can’t go unnoticed to businesses:

• The average expected spending person in 2024 reached $189.81.
• The top five Father’s Day gift categories included special outings ($4.5B), clothing ($3.5B), gift cards ($2.9B), electronic ($2.4B) and personal care items ($1.6B).
• 50% of consumers shopped for their fathers or stepfathers, 26% for their husbands, 10% for their sons, 8% for brothers, 8% for friends, and 6% for grandfathers.
• Many consumers purchased Father’s Day gifts online (42%), while other popular choices included department stores (38%), discount stores (24%), specialty stores (22%) and local businesses (19%).

The numbers have spoken; eCommerce, retail, and other businesses with great Father’s Day gift options should add this special day to their email marketing calendars to increase seasonal sales.

Popular Father’s Day Email Campaign Types

What type of emails can businesses share with their audience to celebrate Dad’s Day? Here are some suggestions catering to different business goals, such as boosting sales or brand awareness:

• Father’s Day gift guides
• Product recommendations
• Father’s Day sales
• Storytelling campaigns
• Interactive emails
• Last-minute gift ideas

Find what campaign suits your audience’s needs the most and can elevate your business at the same time. For instance, if you’re a small business owner, sending a gift guide might be easier than running a flash sale. Plus, adding storytelling elements with an emotional appeal can show your business values.

Best Father’s Day Email Subject Lines

Ready to craft your next Father’s Day email? First, you need an appealing subject line to boost open rates and maximize your conversion potential. Here are some compelling suggestions for different purposes:

Want to ensure that your subject line will attract your target audience? Use an AI writer to find the best version based on your industry and campaign goal. Make sure it’s up to 40 characters to be readable on all devices.

Father’s Day Email Templates to Save Time

You don’t need to spend hours designing and drafting the perfect email to make dads’ hearts feel warmer. Use premade templates from email marketing services like Moosend or design tools such as Stripo to spot a design that suits your needs.

Here are five customizable ready-made emails to save time–one HTML and four plain text versions for different purposes. To get Moosend’s template, log in to your existing account or request a 30-day free trial.

Moosend’s Father’s Day HTML template

Hop on the drag-and-drop editor and customize the template to suit your brand style. You can also add product blocks and a countdown timer to instill a sense of urgency:

Customize this

Father’s Day special offer email template

Subject line: Enjoy a special Father’s Day discount!

Hi [Recipient’s Name],

Father’s Day is just around the corner, and we’re ready to celebrate amazing dads in our lives. Whether he’s a dad joke cracker or a DIY master, we’ve got something unique to show them your appreciation.

For a limited time, enjoy a special 20% discount on all our products! Use the code DAD20 at checkout to make this Father’s Day extra special.

This offer is only valid until [End Date]. Shop now and make this Father’s Day one to remember!

[Add CTA button]

Best regards,

[Your Company Name]

Father’s Day Gift guide email template

Subject line: The perfect gift for dad

Hi [Recipient’s Name],

Father’s Day is fast approaching, and it’s time to find the perfect gift to show your appreciation. Here’s a collection of handpicked items to make him smile widely:

Dad’s Essentials

📱 Tech Gadgets: From smartwatches to noise-canceling headphones, find the best gifts for the tech-savvy dad.

👕 Fashion Picks: Find stylish apparel and accessories that he’ll love.

🍤 Gourmet Treats: Indulge his taste with gourmet snacks, coffee, and more.

Don’t wait—shop now and make this Father’s Day unforgettable!

[Add CTA button]

Best regards,

[Your Company Name]

Father’s Day appreciation email template

Subject line: Celebrating the superheroes in our lives

Hi [Recipient’s Name],

“What does the pig give his dad for Father’s Day? Lots of hogs and kisses.”

As Father’s Day approaches, we want to take a moment to honor the incredible dads who make our lives so special—and fun.

To all the dads out there, thank you for being our superheroes. Your love, guidance, and endless support mean the world to us. You inspire us every day with your strength, wisdom, and dedication.

From all of us at [Your Company Name], we wish you and your family a wonderful Father’s Day. Thank you for being a part of our community.

Happy Father’s Day!

Warm regards,

[Your Company Name]

Father’s Day last call email template

Subject line: Last call for Father’s Day gifts ⏳

This is your last chance to find the perfect gift for the incredible dads in your life. Don’t miss out on making this day unforgettable!

Enjoy a 15% discount on all Father’s Day gifts by using code DAD15 at checkout by the end of [Date].

[Add CTA button]

Happy Father’s Day!

Warm regards,

[Your Company Name]

8 Inspiring Father’s Day Email Examples

Wondering what a successful Father’s Day email looks like? We gathered examples from excellent brands for different purposes to get a better grasp. Plus, we explain why we chose them to help you replicate the ideas that resonate with you successfully:

Cometeer’s special discount email

Subject line: Upgrade Dad’s Coffee Ritual

Cometeer created a unique email campaign with the perfect gift idea to surprise dads–yes, coffee–including a flash sale to motivate subscribers to move to checkout faster.

Why we liked it:

• They wrote engaging and time-sensitive copy, using phrases such as “limited-time offer” and “don’t miss out” to create a sense of urgency.
• They displayed a great customer testimonial describing Cometeer’s products better than a strong competitor to build trust.
• They built a beautiful email design, making each section–including call-to-actions– easy to spot.

2. YETI’s free shipping email campaign

Subject line: Free Shipping for Father’s Day

Free shipping is a common incentive for customers who want to shop dad’s favorite products but need a stronger push. YETI adopted that tactic to boost their seasonal sales, with hand-picked items for Father’s Day.

Why we liked it:

• The subject line reflects the content perfectly, motivating interested subscribers to open it.
• They added spot-on product recommendations, focusing on the benefits dads will reap when they receive those gifts.
• They included a gift guide for subscribers who want to explore more, inviting them to find the “perfect gift for Dad.”

3. Postable’s last-minute Father’s Day email

Subject line: Send Those Father’s Day Cards! 👔

Postable gave a last chance to late shoppers to buy special cards and wish “Happy Father’s Day” to their loved ones.

Why we liked it:

• They shared a generous discount to motivate last-minute shoppers to buy.
• They created a simple design that grabs the reader’s attention straightaway.
• They added more information above the footer on when to buy to ensure that cards arrive on time.

4. Hestan gift card email

Subject line: For the father that has it all…

Want to help last-minute indecisive customers make a choice? Hestan shared their gift cards to please dads who’re into culinary products and cooking and give them the freedom of choice:

Why we liked it:

• The subject line is catchy and can grab the attention of people who haven’t found the best gift for their dads yet.
• The CTA buttons pop out from the rest of the text, making it easy for readers to find it.
• They included images of delicious-looking meals prepared with their products, making this choice more attractive.

5. Withing’s Father’s Day gift guide

Subject line: The cure for Father’s Day gift blues

Fatherhood and passion for gadgets usually go hand in hand. So instead of disappointing them with another pair of socks or mug, Withings shared best gift ideas in collaboration with Nokia.

Why we liked it:

• The subject line and email added an interesting humorous twist that stands out from similar campaigns.
• They added product recommendations for different dad types, such as fitness freaks or data-driven, to find the best gifts.
• The “Buy now” call-to-action buttons create a sense of urgency.

6. Hawthorne Father’s Day product bundles

Subject line: Meet our all-new dad bundle

Hawthorne created a personalized, interactive email to help subscribers find the best product bundles to celebrate Father’s Day.

Why we liked it:

• They wrote a brief description for each category to find the best dad gift idea based on hobbies or style.
• They added minimalistic visuals in each category and combined the color of the visual with the CTA button–a very detail-oriented approach.
• They included a quiz to help indecisive customers find the best bundle for their fathers.

7. Tuft & Needle’s Funny Email

Subject line: The one with the dad jokes.

Tuft & Needle created a simple but hilarious email with a compilation of dad jokes and a surprise for those who have the guts to read them all.

Why we liked it:

• They implemented something fun and unique to stand out from similar emails.
• They nailed their copywriting efforts and highlighted their brand’s authenticity to attract like-minded customers.
• They added a hyperlink above the email footer to promote their ongoing sale.

8. Fly By Jing’s opt-out emails

Subject line: Opt out of Father’s Day?

Not all subscribers are interested in celebrating Father’s Day, let alone landing on an overflowing inbox of unwanted emails. Give them the opportunity to manage their preferences and unsubscribe from those emails like Fly by Jing.

Why we liked it:

• The subject line is clear, helping the reader understand what this email is about.
• They wrote thoughtful copy explaining why they sent this option and what subscribers can expect once they unsubscribe from this list.
• The “Opt out” CTA button is easy to spot.

Tips for Perfect Father’s Day Email Marketing Campaigns

Crafting a great email design and copy and combining it with an attention-grabbing subject line can work magic. But sometimes you need more to meet your email goals. Competition will be high those days, so here are a few actionable tips to boost your Father’s Day email performance:

• Send special gift ideas and explain why customers should buy them–product bundles are also a popular option.
• Plan exclusive offers and send time-sensitive email workflows to create a sense of urgency and boost your sales.
• Use segmentation to send more personalized emails, especially if you target customers who celebrate Father’s Day in different countries.
• Add an emotional appeal to your message by adding heartwarming stories or quotes about fatherhood to make your emails memorable.
• Use social proof to earn your readers’ trust faster and secure the quality of the promoted products.
• Ensure responsiveness for all devices by using mobile-optimized templates to secure an optimal user experience.
• Cross-promote between marketing channels to maximize your reach and boost sales and brand awareness.
• Let users opt out to reduce spam complaints and unsubscribes and secure a good user experience.

You know your audience better than anyone else. Think of tactics that have worked for you in the past and apply them mindfully based on your Father’s Day business goals.

Cheers to Heroic, Unstoppable Dads

Take a pause and think for a while: What’s the best memory you have with your dad? Bring it to your mind and once the emotions kick in, find the right words to make your readers feel the same.

After all, no matter how many tactics you apply, an authentic message will always make a difference, especially for celebrations like these. Happy Father’s Day!

You’ve noticed that customers are adding products to their carts but leave without checking out. You’re left wondering what went wrong. No matter the reason, you can win back those potential buyers.

Abandoned cart emails help turn hesitation into action. These automated reminders nudge shoppers to complete their purchase—with the right timing, messaging, and incentives.

Explore how to set up abandoned cart emails, along with best practices and examples to help recover lost revenue.

What Is An Abandoned Cart Email?

An abandoned cart email is a follow-up message sent to customers who add products to their cart but leave the website without buying. It’s a powerful sales recovery strategy that can reclaim around 10% of lost revenue.

These emails serve as friendly reminders, highlighting the items left behind and including a clear call-to-action. To make them even more enticing, some marketers offer incentives like free shipping or discount codes.

Why You Should Send Abandoned Cart Emails

The good news is that your business isn’t doomed due to cart abandonment. If you want to win back lost customers and increase sales, an abandoned cart email strategy is the best way to succeed.

Here are some cart abandonment stats that point to their importance:

• Abandoned cart products can reach up to $4 trillion annually.
• In 2025, the average cart abandonment rate reached 70.19%.
• B2C businesses using automated cart abandonment workflows see a 50% increase in conversion rate.
• More than 40% of cart abandonment emails are opened, and half of the subscribers who engaged with the content of the email purchased.

Crafting compelling abandoned cart emails is not just a cool way to re-grab your prospects’ attention. It helps you cope with a real revenue blocker and reduce its impact on your business.

Common Reasons for Shopping Cart Abandonment

While every industry is different, there are certain common issues that can result in cart abandonment:

Source

Expensive delivery, cheaper options from competitors, and unexpected costs that appear during the checkout process are the main cart abandonment causes. Plus, cart abandonment is often linked to customer intentions. Some may just browse through your website or consider a purchase unnecessary.

These findings show that improving your eCommerce site navigation leading to checkout is a must. But since controlling all these factors is not always easy, setting up abandoned shopping cart emails can help you make up for lost revenue.

Best Practices for Converting Abandoned Cart Emails with Examples

Cart abandonment emails are a surefire way to bring customers back, but this doesn’t mean that any cart abandonment email will work. Follow these best practices to meet your goals.

1. Choose email automation software

How can you set up abandoned cart emails without wasting valuable time and resources? Most email marketing platforms offer dedicated features to create converting abandoned cart emails with premade email templates and automation workflows.

Besides creating a single email, these tools let you also schedule and trigger abandoned cart emails and sequences to increase your conversion potential. Moreover, you can use segmentation tools to make your abandoned cart reminder emails more relevant to your audience.

For instance, Moosend provides users with a premade cart abandonment workflow that can be easily adjusted following the if/then logic. Use cart abandonment product blocks to remind users of what they left behind and tweak your messaging to suit your brand style using the beginner-friendly editor.

Try Moosend for free

2. Add a clear sender name

The sender name is the initial element that attracts the recipient’s attention and might impact the success of your campaign. Pick a trustworthy and well-perceived name otherwise your email might look spammy.

Your company’s name is usually enough. To make your email feel a little more personal, use a person’s name in your sender. It’s a simple, yet effective touch that can elevate readers’ experience and gets you closer to a good open rate. Make sure it’s not too long, otherwise it won’t be fully visible in the mailbox.

Another great strategy is using a more personal sender name in later messages. While the first abandoned cart email has a more generic feel, the one that arrives a few days later feels like someone from the company took the time to check the cart personally. It will make subscribers feel more valued and eager to open your emails.

3. Create an attention-grabbing subject line

Good subject lines secure a high open rate. Once reading it, a recipient decides to open or ignore the email. Depending on your brand you can try different things, from informal, cheerful, mysterious, or even a little urgent.

Here are our top 5 favorite abandoned cart email subject lines:

• Your shopping cart xpires in two days – Save it now!
• You’re so close to better coffee.
• Oops… You left something in your cart! 🛒
• You know you want them. Take a second look!
• Was it something I said?

The optimal number of characters for a subject line is between 30-40 to ensure that your sentence will look good on mobile, too. Adding the visitor’s name to the subject line is also a nice addition. It catches the reader’s attention on the spot, creating a personal touch that buyers value a lot.

Want to ensure that your subject line is efficient for your target audience and industry? Use an AI writer to find helpful suggestions or conduct A/B testing to find the winning version.

4. Show them what they’re missing

Not everyone remembers what they were about to order and may have visited other stores, too. Product images of abandoned items can help, especially for potential buyers still thinking about buying.

Check out this example by Trade. They added the product names next to beautiful visuals of abandoned items and links to redirect them to their carts.

To make this email even more appealing, include social proof such as customer reviews and ratings to earn prosects’ trust and build up a little FOMO.

5. Write compelling email copy

To increase abandoned cart email conversions, your messaging should stand out. A simple trick is staying on brand and keeping it short. Large paragraphs and stories rarely help, so go for something witty and bold, followed by a brief description of the abandoned products.

Let’s see some abandoned cart email examples from major brands:

Camera Ready Cosmetics’ Scarcity Message

Scarcity is one of the most important marketing principles. We tend to place a higher value on things that are in short supply.

Creating a sense of urgency or scarcity in your abandoned cart email like Camera Ready Cosmetics can work wonders. If your customers believe a product is available for a limited time, about to sell out, or out of stock, they’ll be more eager to act.

Lewis’ Personalized Abandoned Cart Email

E-commerce businesses can often come across as impersonal. Personalized emails delivering a friendly, more personal tone in your copy can be a real savior.

Lewis chose to reengage lost customers with a friendly email that entices the reader to give their cart another chance. The personalization at the greeting and the signature at the closing of the email creates a welcoming copy that makes the reader appreciate the brand even more.

Chubbies’ Humorous Cart Abandonment Email

Chubbies have a fun time with their copy, serving fresh content all year round. While it’s not a suitable strategy for all kinds of brands, humor can be highly effective. You can keep your subscribers engaged and drive them back to their cart only because they appreciate a little cheerfulness in their inbox.

Finally, it’s normal for customers to need help or guidance while browsing your eshop. It’s also possible that they didn’t complete their purchase because of technical issues. Show you are there for them, by including contact information such as phone number or email address or even a FAQ section.

6. Add a clear CTA

The CTA button is one of the most important parts of your abandoned cart email, as it can make or break lead conversion. While strong words are often a great strategy for CTAs, words like “buy,” “shop,” or “complete” may put off some of your customers. Choose low-commitment action words showing readers that you offer them the freedom of choice.

For instance, you could ask them to “Return to shopping cart,” “View cart,” or “Get the goods.” If you’re offering free shipping or a discount code, you can also use this in your CTA by urging them to “Use the coupon.”

Don’t forget to make your button outstanding so the reader doesn’t miss it, as shown in the example by Casper:

7. Segment your recipients

Abandoned cart emails not only need to be properly structured and well-timed, but relevant, too. Not all visitors have the same needs or shopping habits, so they cannot be driven back to their cart with the same email.

To increase conversions and win back as many “abandoned” customers as possible, use list segmentation. It’s one of the most effective email marketing strategies that helps you get to the root of why a visitor hasn’t completed their purchase and address their specific concerns to make them buy your products.

List segmentation lets you group your e-store visitors according to various criteria and send the right email to them. Here are some of them:

• Repeat vs. first-time customer
• Shopping history
• Location
• Cart size
• Order value
• Product type

To nail that strategy, get list management software with top-notch capabilities. Look for a platform with a great deliverability rate and additional personalization features, such as custom fields, to create highly targeted emails.

8. Create time-relevant email series

Another factor to consider is the timing of your abandoned cart emails. When is the perfect time to win your visitors back?

The best option is sending it within an hour from the time of the cart abandonment. Remember that your first email shouldn’t be pushy, but a gentle reminder wishing to help the visitor.

If you’re planning to send a series of abandoned cart emails, you can adopt a more urgent language in your second email or last call. However, avoid sending too many follow-ups as your content will look spammy.

9. Optimize for mobile devices

If you’re only designing emails to look good on desktop, then you’re clearly missing sales recovery opportunities. According to recent stats, mobile users have a higher abandonment rate reaching 85%, calling for better optimization tactics.

Most email services—including Moosend—offer mobile-optimized templates to tackle that challenge. You can also look for integrations to run tests for different devices and screen sizes.

Overall, a clean format with subsections, white space, and short chunks of text can secure a better experience for mobile users.

10. Make data-informed decisions

It’s tempting to rely on your intuition to predict what your audience wants to read when receiving an email, but this strategy might not always lead to great results. Instead, resort to data-informed tactics such as A/B testing.

To understand exactly what works and what doesn’t, play around with your subject line, content format, images, and CTA to find what resonates the most with your target audiences.

Once you start collecting data from your abandoned cart emails, observe patterns that work and what needs improvement. For instance, check out what subject lines receive higher open rates, and whether certain content formats, such as social proof, lead to higher conversions.

Additional Amazing Abandoned Cart Email Examples to Get Inspired

Want to see how other brands designed their abandoned cart emails to boost conversions? Here are 9 notable examples and why they work:

1. Beauty Bay

Subject line: We’ve saved your bag

Beauty Bay created a bold abandoned cart email, without missing the point:

Why we liked it:

• They displayed their brand identity using bright colors, bold texts, and unique photos.
• They employed a sense of scarcity (“before someone else does”) to motivate readers to act fast followed by a strong CTA.
• The free delivery incentive makes the offer more attractive and harder to resist.

2. Design Milk

Subject line: Forget something in your Design Milk cart?

Design Milk stepped into their prospects’ needs and delivered a great abandoned cart email readers can identify with:

Why we liked it:

• The reader understands straightaway from the subject line what this email is about.
• They wrote empathetic copy, acknowledging their need for extra time to purchase this item.
• They shared information in the form of icons without boring the reader.

3. Church California

Subject line: You left something behind…

Church California, an online store with botanical products, used various tools to make their abandoned cart emails a success:

Why we liked it:

• They shared an article below the abandoned products to help prospects decide if they’re suitable for them.
• They added customer testimonials to tempt readers to buy driven by social proof.
• They included an unsubscribe button to help recipients opt out if they’re not interested in receiving emails from the brand.

4. Bluemercury

Subject line: You have great taste!

A little compliment goes a long way, and flattering your prospects like Bluemercury can lead to impressive results.

Why we liked it:

• The headline “we love your choices” gets noticed straight away.
• They added two CTA buttons with the same goal leading to the customer’s cart.
• They created a sense of urgency with the words “don’t miss out on” to boost conversions.

5. Timberland

Subject line: Can’t Stop Thinking About Me?

Timberland nudged cart abandoners and offered alternative ideas to boost sales.

Why we liked it:

• They wrote a creative subject line that’s hard to skip even in busy inboxes.
• They added product recommendations, similar with the item in the prospect’s cart.
• They created a CTA button leading recipients straight to the checkout page to save time.

6. Allbirds

Subject line: Your Cart Is Waiting

Allbirds created a customer-centric abandoned cart email, with emphasis on the return policy.

Why we liked it:

• They targeted prospective customers leaving their cart behind due to lack of return options to tackle their hesitance.
• They added two icons leading to customer support or service to respond to concerns and win back customers.
• They created a personalized experience by adding the recipient’s name on the introduction.

7. Native

Subject line: Does this count as a humble brag?

Native used the social proof tactic to elevate the efficiency of their abandoned cart email:

Why we liked it:

• They wrote an attention-grabbing subject line with a clever wordplay to boost open rates.
• The added customer testimonials in the form of start ratings to trigger FOMO and build credibility.
• The added urgency to the CTA buttons to move readers to the checkout.

8. Recess

Subject line: you’re so close (to having 10% off)

Recess showcased their brand identity in their email design, using pop colors that make a difference:

Why we liked it:

• This follow-up email comes with a 10% discount–also mentioned in the subject line–to boost conversions.
• Their email copy is short but straightforward, focusing on the incentive.
• The “I’m ready” CTA button aligns perfectly with the rest of the design assets and colors.

9. The Home T

Subject line: Oh no! This expires soon. Don’t miss it.

Home T’s cart recovery email focused on announcing zero shipping costs to attract abandoners.

Why we liked it:

• They added an urgent tone straight from the subject line, mentioning that the offer will expire soon.
• They included a visual of an adorable puppy to make this email campaign more engaging.
• They added “Free shipping” on the initial call-to-action button to boost visibility.

Premade Abandoned Cart Email Templates to Save Time

Want to build converting landing pages without wasting extra time? Use one of the templates below and customize them based on your needs. To get them, log in to your Moosend account or request a free monthly trial:

Stylish abandoned cart email template

Tweak the initial image, copy and fonts based on your brand needs. This template also includes social media buttons for those interested in interacting more with your brand, without necessarily purchasing:

Tailor this

Minimal abandoned cart email template

This template is perfect for retailers and eCommerce businesses looking for a simpler design to nudge cart abandoners. Use the editor to add more sections if needed, such as testimonials:

Customize this

Visual cart recovery template

If you want your template to be more about your products, customize this template focusing on product details. The red CTA buttons can maximize conversions, but feel free to tailor them based on your brand’s colors:

Use this

Build Abandoned Cart Emails You’d Love to Receive

The next time an abandoned cart email lands on your inbox, think about what made you give it some extra thought. Was it the subject line, the design, or simply the product itself? Stepping into your prospects’ shoes is essential to nail this strategy.

And finally, remember that these email campaigns let you show prospects what your brand is made of. Through your copy and tone, you can create hard-to-skip customer experiences.

What was the last travel email campaign you sent like? Was it about a dreamy summer escape with an eye-catching template? Was it a last-minute deal with a subject line that got you a beautiful open rate because it was just the right mix of urgency and intrigue? Or did the body of your email describe a brand-new resort you just added to your hotel portfolio?

Whatever it was, it gave you a plethora of data from travelers interested in your brand. But what happens next?

Diving into email metrics often means checking out which destinations drove more clicks, or whether this subject line was more successful than the previous one.

But your travel email campaigns are more than a one-off deal—they’re a source of traveler preferences, booking patterns and behaviors.

If studying the hidden layers of your email marketing campaigns is not your strongest suit, fret not. We’re going to take a deep dive to uncover powerful insights through three core sources:

• Your reports that explain your bottom line
• The custom fields you can use to tailor every email to each traveler
• The A/B testing tool that leaves nothing to chance

So, let’s refine your travel email strategy and maximize your bookings.

Campaign reports: The destinations that sell

Understanding who is booking and why can be crucial when you’re planning your next travel email marketing campaign.

When you analyze your email campaign’s reports, you understand recipient activity, opens, clicks, or even the different devices potential travelers use to view your email campaigns.

Your campaign’s reports can also show you behaviors that drive revenue by analyzing how a recipient engages with each destination and campaign.

Sounds complicated? Let’s break it down with a real-world example.

Imagine you’re a travel agency with global destinations running a “Summer Getaway” campaign. You see great metrics at first—your open rates are strong, your CTR is great, but you just don’t have the revenue you imagined.

So, you go into the click on your campaign and go to your report dashboard to see a complete breakdown of your campaign:

• Your performance overview, which can show you a summary of your latest campaign’s statistics.
• Your A/B performance overview, which pinpoints how your A/B testing campaign performed.
• Your “track recipient activity” section, which shows how each recipient interacted with your campaign.
• Your “track link clicks” section, which shows how many times a link in your newsletter has been clicked.
• Your “track email clients and devices” section, where you can make sense of the different browsers and devices your recipients use to open your emails.
• Your “track activity by location” section, which can give you insights into the parts of the world where your campaign was more popular.

Checking these numbers can give you a lot of information. But sometimes, you just need to dig a little deeper. So, here’s what you can do.

You can create your own custom report through the “Custom Reports” tab and select any widget that makes sense for your cause. In our example, we’re selecting the “Best performing day and time” to refine the campaign even further.

The results? Let’s assume that most bookings happened over the weekend. And let’s imagine your report shows Saturday morning was the best time for bookings, but you sent your campaign on a Thursday afternoon.

That means that you likely missed out on conversions from travelers who needed to research the destination and make the most out of their vacation.

But thanks to your custom report, now you know that your campaigns will capture thorough travelers on a Saturday morning.

Let’s get even more granular. Now, we’re going to pick the “Top Locations Map” widget and compare open rates where your travelers reside. If you created a “Europe Only” campaign and Australia is among your top locations, there’s a chance that you missed out on conversions from travelers who are looking for something closer to home.

Next time, you’ll know how to create offers for destinations in the southern hemisphere. Or even better, come up with specials for your European destinations that are lucrative enough for travelers down under to go ahead with.

Custom fields: Tailor your emails to the next level

Think like a traveler. Would you read and click through a message that listed all available destinations and accommodation types? Or would you prefer an email that only shows your bucket list destinations?

If your answer is the latter, then you probably need to learn more about Moosend’s custom fields.

A custom field captures information from subscribers as they subscribe to your list, allowing you to learn more than their first name.

When you create an email list or when subscribers sign up to a newsletter, the default fields are Email, Name, and Mobile. Sometimes, you might want to add fields to receive more information about your subscribers. Moosend’s custom fields offer a way for you to gather more in-depth information for new subscribers, like a specific date—birthdays, for example, or anniversaries—or where they are located and where they prefer to travel.

You can use custom fields on a mailing list as personalization tags inside your email campaigns and as criteria by which you can segment your email list. This means you can easily combine the data about the reaction your subscribers have to your newsletters (for example, opens, link clicks) with the data you collect from custom fields, such as subscribers’ age and location.

Usually, you can collect such information by adding custom fields to a simple form. When people subscribe to your newsletter or sign up to book a trip, ask them a few questions like their birthday or favorite destination to get to know them better.

Now let’s see that in action.

Example: You’re a travel agency specializing in romantic getaways. You launch a campaign promoting a “Couples Retreat” deal for your smaller resorts with one-bedroom double-bed accommodations.

What makes sense is to create an “Anniversary” custom field for your campaign:

That way, your campaign will be ready for a special anniversary message with a personalized offer for specific accommodation types and hotels. Take it a step further with a voucher—not something too big or costly. Perhaps a complementary spa treatment or a romantic dinner in the hotel’s restaurant will do the trick.

The extra touch will make your email campaign more relevant, and you’ll see an increase in engagement and conversions.

You can go through the same process for any campaign you deem necessary. This feature is designed to help you hyper-personalize your campaigns quickly without compromising quality.

Through this feature, you can personalize every aspect of your emails. Go from a generic “[First Name], check out our new hotels” to a “[First Name], our new resort to [Destination Name] is waiting for you.”

But custom fields are not a part of your subject line alone. You can add them to your email’s body copy and show relevant destinations and accommodation or activity recommendations to each part of your email list.

Imagine you run a travel agency or a site that offers vacation packages, and you’ve collected info on the types of destinations your subscribers are interested in. Sarah likes beaches, James prefers mountains, Nick is into urban destinations, and Jessica goes for adventure travel.

Your next campaign’s objective is to promote your “Spring Gateways.” And, naturally, you want each person to see a destination that fits their travel style. Why not add a custom field for an image that changes dynamically?

The process is simple. Just create a custom field called “Image” or “travelimage”. Anything that would help you remember what this custom field does would do, really. In the custom field, add a link to an image that reflects each subscriber’s preferred destination:

• Sarah loves beach vacations. Add an image of a sandy beach with turquoise water and palm trees.
• James prefers mountain retreats. Add an image of a cozy cabin in the Alps.
• Nick enjoys urban destinations. Opt for an image of a bustling city square and interesting little cafés.
• Jessica is into adventure travel. Why not include an image of a hiking destination—perhaps in Patagonia?

Using a custom field like this will help you craft one email and have the content change dynamically. Everyone gets a “Spring Getaways” email, but Sarah sees a beach, James sees a mountain lodge, Nick sees a lively city and Jessica the adventure of a lifetime. The message feels personally relevant, and it’s more likely they’ll click to learn more or book a trip.

Using custom fields can help you refine your future campaigns by showing travelers their top picks and destinations they’d love to explore. All because of data.

A/B testing: Find what makes their mind wander

Most marketers have run an A/B test at some point. As one of the most common—and surefire—ways to understand what hooks audiences, A/B testing can truly benefit your travel email marketing campaigns, so long as it’s done correctly.

You can test anything with A/B testing, from subject lines to preview text, sender names, body copy. No element of your email campaign is too big or too small for that.

For example, test subject lines like:

“Escape to Paradise” vs. “Your dream vacation awaits”

The results can reveal what your audience responds better to. In our case, you’ll see whether your travelers prefer aspirational messaging or direct invitations.

But let’s go beyond subject lines. Why not test your sender name?

You can send your travel email campaigns from an [email protected] address or from a [email protected] address. See which travelers respond better to, to determine whether they prefer a more professional—albeit faceless—or a more personal approach to their email correspondence.

Ready to kick it up a notch? Test your body copy, CTA buttons, or even your email’s overall design. Just keep in mind to change one core element each time. This will help you pinpoint exactly what worked and what didn’t.

So, for your body copy, switch between “Escape to a tropical Paradise” and “See our newest tropical destination” to determine whether your recipients prefer vivid storytelling elements in their email copy or sentences that can be taken at face value.

For your CTA, experiment between “Book now” or “I want to book” to see if imperatives work better.

A/B testing’s biggest benefit isn’t that it can apply to all aspects of your travel campaigns. It’s the fact that it can show you that phrases, colors, or storytelling you were sure would work might not be what your recipients really need, to get them to book their vacations through you.

Take your audience on a journey

Metrics like email opens and click-through rates only tell part of the story. By tapping into deeper insights through reports, custom fields, and A/B testing, you can transform your travel email campaigns into data-driven, high-converting experiences.

Just analyze your data and understand how travelers interact with your emails. Personalize your approach. And watch your bookings soar.

You’re about to start promoting your next webinar and look for ways to increase your registration rates. But how? There’s one marketing asset that can secure the results you’re longing for—webinar landing pages.

According to the 2025 Webinar Benchmarks Report, well-designed webinar landing pages can increase registration rates by up to 30%, making them an essential tool in your event marketing strategy.

In this guide, you’ll learn best practices to craft high-converting landing pages to promote your webinars. Explore their core elements and see how big brands have built successful webinar landing pages to boost their lead generation. Finally, find premade landing pages to build your own.

What Is a Webinar Landing Page?

A webinar landing page is a webpage aiming to promote an upcoming webinar and increase signups. It can also work as a lead magnet, as it can bring new high-quality leads to the business.

Webinar landing pages include valuable information about the event, such as date, time, covered topics, and speaker names. They invite prospects to sign up, emphasizing the benefits attendees will reap.

Most businesses use landing page builders with premade templates to craft them. You can resort to dedicated tools such as Leadpages or more enhanced marketing platforms like Moosend with built-in tools and user-friendly features.

Try Moosend for free

Why You Should Create High-Quality Webinar Landing Pages

The two main challenges marketers face when promoting a webinar are low signup and attendance rates. Thankfully, a well-designed landing page can help overcome them.

Here are some of the key benefits of introducing webinar landing pages to your promotional strategies:

• Increase registrations: They help attract the attention of people interested in the webinar topic.
• Boost engagement: They provide participants with important information about the webinar to convince them to join.
• Generate new leads: You can target high-quality leads and gradually move them down the funnel with nurturing techniques to convert them into customers.
• Boost brand awareness: A beautiful landing page can display your brand’s identity and make an impression on new visitors.
• Collect important data: You can use the data collected during the signup process to send highly targeted campaigns to leads and customers.

The better news? Reaping those benefits is relatively easy if you follow some practical tips.

Essential Elements of High-Converting Webinar Landing Pages

What is the anatomy of a successful landing page? Here are the essential components and tips to master them:

Clear headline

One of the first elements visitors will spot on your landing page is the title. A compelling headline should align with the purpose of the event and reflect the webinar content to increase conversions.

Most marketers add the webinar title followed by a description or a subtitle to help readers grasp what this event is about at first glance. Keep it short and concise and use action-oriented words to increase conversions. Plus, place the event date and time close to the headtitle for maximum visibility.

Here’s a landing page example for an on-demand webinar by HubSpot and Lake One targeting marketing and sales teams from a specific industry:

Webinar description

Readers who feel intrigued by the title seek more information about the webinar to decide if it’s a good fit for them. Start with a brief description like the example above, adding keywords related to pain points and benefits they’ll reap if they join.

To structure information more efficiently, use subheadings and bullet points. Apart from takeaways, you can also add an FAQ section to respond to questions that often come up, such as how to log in to the webinar platform and payment options.

Value proposition (USP)

Your target audience will need enough evidence before signing up about the benefits of joining your webinar. Include your value proposition through clever copywriting, hinting at the pain points they’ll overcome.

HubSpot and Lake One added a “What you’ll learn” section explaining what they can gain during the webinar, from expert industry insights to Q&As:

Speaker information

Potential attendees will be more motivated to join when they know the experts who will present the webinar. Mention their names and a short bio to reassure participants they’re in good hands. Plus, add their headshots to make it more formal.

HubSpot and Lake One chose this presentation style, directing readers to the experts’ LinkedIn profiles:

Visuals/videos

Adding visuals or videos to your landing page can make it more engaging and boost conversion rates. They can improve user experience and navigation and bring new valuable information to the table.

For instance, HubSpot added an infographic showing how manufacturing companies have improved 12 months after using the platform, along other visuals complementing the landing page copy:

Signup form

Now off to the signup form; place it at a prominent place on the landing page to help potential attendees spot it and sign up faster. Create a short registration form, as assets with many fields may undermine visitor experience and prevent readers from completing them.

Here’s what HubSpot wanted to know about new leads to categorize them effectively:

Call-to-action

Landing page copy invites readers to take a specific action—register or download. Create eye-catching CTA buttons and place them on the landing page to yield more conversions. The buttons should stand out from the rest of the text, written in actionable language.

HubSpot and Lake One included two CTA buttons, one at the top and the second above the footer. The copy lines “Watch on-demand” and “Get Access” leave no room for second-guessing.

Social proof

Finally, to elevate this promotional marketing strategy, consider adding social proof. Include customer testimonials, ratings from review sites, or even comments from social media users to earn the trust of potential customers faster.

How could HubSpot and Lake One make this most of this tactic? They could include testimonials or logos from popular manufacturing companies that’ve used the platform to build credibility faster.

How to Craft the Ultimate Webinar Landing Page

Can you make a great recipe by simply assembling the right ingredients? No, so learn how to blend these components harmoniously to create stellar webinar landing pages, including conversion optimization tips for beginners and pros:

1. Create a clear design

While many designers are well equipped to create landing pages using popular tools such as Figma or Adobe, a premade webinar landing page template can save them valuable time and worries. The placeholder titles, texts, and images help visualize the output faster.

So, find an attention-grabbing template that suits your needs from platforms such as Moosend or Unbounce and customize it in simple steps. Tweak the fonts, images, and colors to match your brand style and create a consistent visitor’s experience across channels. Divide each section with headings and add spacing for easier navigation.

Here’s a landing page frame to structure information better:

2. Write customer-centric copy

To grab—and hold—a visitor’s attention, you need to give them the leading role. When crafting your head titles and body copy think of what the visitor would like to read to feel that your event addresses their needs fully.

Step into your ideal participant’s shoes; what would they want to see to feel this webinar is for them? What needs and pain points would they want to be tackled and what verbs would motivate them to act? Instead of sticking to what you can provide them with, focus on what they’ll earn and can expect. Action-oriented verbs and personal language can work magic.

Imagine that you’re promoting a skill development webinar. Which title would be more efficient? “Skill development for designers: Beginner level” or “Master your design skills from zero to hero?” Over to you.

3. Simplify the signup process

One of the main goals marketers set when crafting the webinar landing page design is making the signup form readily visible. Completing it is the primary–and usually single–call to action for visitors.

Long signup forms often prevent visitors from signing up due to time restrictions or concerns about how their data will be treated. To tackle those concerns, create short forms with limited fields and link to terms and conditions.

Before setting up the fields, think of what data you’d like to collect from new leads. For example, location, industry, and company size could help send more targeted marketing campaigns to new prospects to nurture them successfully and move them faster down funnel. What criteria would you introduce based on your business goals?

4. Add a sense of urgency

To encourage visitors to sign up before the time runs out, use time-sensitive phrases and words. For example, a “Register now” call-to-action button or a “limited spots” addition can motivate readers to register asap. However, avoid overusing these words as they could make your landing content look spammy.

Adding visual cues, such as countdown timers can also double the urgency effect, especially for upcoming events with limited registration time or waitlist landing pages. Place it at the top of your webinar registration page for better results.

Finally, offering limited-time incentives, such as early access or early bird tickets can maximize your registration rate.

5. Use data-driven techniques

If you’re unsure about certain parts of your webinar landing page and how they’ll perform, use A/B testing. This data-informed tactic helps marketers and designers find what landing page versions resonate the most with their target audience.

But what can you experiment with? You can test different images, content formats, CTA, or form variations. Combine that information with data you’ve collected from previous landing pages to build highly converting campaigns.

Overall, implementing data-driven tactics will teach you more about your target audience and what appeals to them to make better decisions down the line.

6. Ensure mobile responsiveness

Many visitors will find your webinar landing page while browsing on their mobile devices and tablets. Making responsive landing pages is a non-negotiable to secure an optimal visitor experience for all visitors.

But how can you ensure that your landing page remains stellar without having to dive deep into the nuts and bolts of UX and responsive design? Use a premade template with that functionality or look for an integration to your existing tool to run rendering tests and check how your landing page looks on different screens and devices.

As a rule of thumb, choose a simple and decluttered layout with fast loading images.

7. Optimize for SEO

If you want to make your landing page accessible to your target audience, apply SEO optimization tactics. This way, visitors interested in your webinar will reach it when typing similar queries on search engines.

Your first step is finding the right keywords to target and sprinkle them strategically throughout your content, especially headings. Add keywords in the meta data, such as SEO title and alt text for images. However, keep them in moderation otherwise the content may look spammy to crawlers.

Overall, implementing an SEO strategy won’t just benefit your webinar promotion, but can also boost brand awareness and contribute to lead generation, as your page will “land” in front of the right people.

8. Promote in various channels

While organic traffic can lead to signups, focusing on your existing channels and audience can drive faster results. People who’re already familiar with your brand will have less resistance to show trust in you. Plus, they’re probably already interested in what you’re offering.

First, add the webinar on your website to attract visitors. Include popups or banners to certain highly visible pages or related to the webinar topic. Plus, add related posts to your social media linking to your landing page to inform your audience and gain a wider reach through likes and shares.

Finally, you can create email marketing campaigns to nudge your subscribers. This method lets you send more targeted messages to potential attendees based on certain criteria, such as engagement level, previous behavior, or industry through segmentation. Check out this amazing example by Teachable:

You can also use email automation software to set up triggered email series in advance. For example, you can create an early access email with a “coming soon” landing page, a campaign with a general invitation, and a last call email to maximize your registrations.

9. Create a follow-up plan

While a well-crafted landing page can lead to a high registration rate, your promotional tactics shouldn’t stop there. Considering how busy registrants’ lives are, going “no contact” until the webinar date can undermine your attendance rate.

Once new registrants start flowing, nurture them through a series of emails, starting with a confirmation email with a thank-you note. Plus, send them a reminder a few days before the event to mark their calendars.

To save time, Moosend, apart from a built-in landing page builder, offers all the features needed to set up automated emails using premade templates and automation workflows, following the if/then logic.

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Webinar Landing Page Examples & Why We Chose Them

Need more than theory and practical tips? Check out how popular businesses hosting webinars regularly design their landing pages to boost registrations and leads.

1. Sitecore

As a digital experience platform, Sitecore created a webinar to help customers and prospects choose the perfect CMS:

Why it works:

• They included a compelling headtitle addressing a common pain point of people searching for a CMS.
• They bolded important keywords hinting at the webinar content and a “Key takeaways” section to make readers spot them faster.
• They added the names, headshots, and job titles of the presenters for maximum credibility.

2. Salesforce

Salesforce is also a webinar force, holding frequent educational sessions to educate customers and move prospects down the funnel:

Why it works:

• It’s simple and easy to navigate, including all essential information needed to decide if it’s a good fit for potential attendees.
• It includes learning outcomes in bullet points, written in action-oriented language to convince prospects with similar interests to join.
• The signup form is easy to find, including links to the privacy statement and terms and conditions.

3. Sprout Social

Sprout Social, a well-known social media management platform, created a comprehensive webinar landing with a strong focus on copy:

Why it works:

• They placed the signup form at the top to boost registrations, adding the words free and the CTA button “Watch now” to boost signups.
• They included brief descriptions of the presenters focusing on their credentials.
• They added a statistic related to the topic in the body copy to add more credibility and indulge more people to join.

4. Shopify

Shopify needs no introduction in the eCommerce world. Here’s how they presented a data-oriented webinar for retailers:

Why it works:

• They created a minimalistic design that suits their brand style, with enough spacing to make each section distinct.
• Instead of a form, they added a CTA button written in actionable language at a prominent place.
• They presented the key takeaways in style, focusing on benefits and pain points to attract more registrants.

5. Calm

The popular meditation app Calm created a webinar targeting educators. Here’s the landing page design:

Why it works:

• They added a short signup form, requesting only the email address to generate more leads.
• They added a statistic from a notable source to emphasize the impact of workplace stress and the importance of taking active measures to alleviate it.
• They included short bios of the speakers to earn potential attendees’ trust.

6. Zoom

Here’s another example by Zoom targeting a specific niche—healthcare—with the latest trends to boost brand awareness and loyalty:

• They added an engaging visual healthcare professionals can quickly identify with to grab their attention.
• They divided valuable information into two sections under the headings “What to Expect” and “Why Attend” to set the right expectations.
• They added an additional information section in the signup form to prepare for the Q&A section.

7. Slack

Slack created an on-demand webinar landing page to help business leaders and admins maximize the value they gain from the platform:

Why it works:

• The headtitle and short description get the reader straight to the point of the webinar.
• The body copy emphasized pain points and benefits attendees will reap for their organizations.
• They added a brief survey at the footer to collect feedback and improve similar events in the future.

8. Hootsuite

Hootsuite built a webinar to introduce new features and how they can help customers and prospects upgrade their work in 2025:

Why it works:

• They introduced the webinar topics and benefits in action-oriented language, addressing readers directly.
• They placed social media share buttons to motivate attendees who enjoyed this webinar to post it online and gain more traction.
• The signup form stands out in dark green color next to a red visual, inviting visitors to “Download now.”

9. LearnWorlds

LearnWorlds offers daily live webinars with mini product tours, showing new customers and prospects how to build a course like pros:

Why it works:

• The webinar description is well-structured with bullet points, communicating clearly what attendees will learn.
• They let potential attendees choose from different dates on the signup form to find what suits their needs.
• It’s easy to grasp that this is a short, free webinar for LearnWorlds’ users.

10. Gartner

Finally, let’s have a look at a simple, corporate-looking landing page by Gartner, a popular tech consulting firm:

Why it works:

• They created a simple signup form, requesting only a work email address.
• They added contact information in case someone has questions about the webinar to improve user experience.
• The landing page copy included all the information needed to persuade security technicians to attend, from pain points to benefits.

Premade Webinar Landing Page Templates to Boost Registrations

Ready to build a compelling landing page to boost your signups and conversion rates? There’s no need to start from scratch, wasting valuable design resources. Instead, sign up for a Moosend account and get one month for free or log in to your existing account and set up a landing page with user-friendly features.

Here are four templates you can easily customize based on your brand’s needs:

Webinar announcement landing page

This template puts the hosts at the center of attention. It includes a simple signup form to capture leads, easy to customize. Tweak the date and icons in the topic section to make it more relevant:

Lead generation landing page

This webinar landing page has a social proof section to build credibility and increase conversions. You can easily customize the webinar topic and presenter sections:

Minimal webinar landing page

Use this simple webinar landing page to attract more signups and present the speakers more effectively. You can also add the logos of popular customers at the bottom for social proof:

Video-enhanced webinar landing page

Finally, use this template and add a visual or video at the center to boost engagement. Next to the form, you can add presenters’ quotes or bios or brief customer testimonials:

Turn Webinar Landing Pages into Lead Generation Machines

No matter how great a landing page design and copy is, remember that people signed up for an enlightening webinar. Create an engaging and inspiring presentation and ensure that speakers are prepared to deliver amazing results.

After all, this is the only way to turn new leads into customers and existing customers into loyal brand ambassadors.

Are you wondering if providing users with an email opt-out option can actually help your business? If so, you’re in the right place.

By now, everyone knows that email marketing is a powerful strategy used by brands across all industries. However, over time, email users have become more mindful of their inboxes and privacy, and laws in place have only cemented the importance of respecting your subscribers’ preferences.

With this in mind, one of the best ways to show your audience that they are free to change how you reach them through email is to include an email opt-out option.

In this guide, we’ll cover everything you need to know about opt-outs, including their definition, benefits, best practices, and how to use opt-out data to improve your overall email marketing strategy.

What is an Email Opt-Out?

At its core, an email opt-out is the process by which subscribers can decide they no longer want to receive specific messages, like marketing emails, from your business.

When someone opts out, they’re taking control of their inbox. Your job then is to make that process easy and respectful.

Like most marketers and business owners, you might think, “Isn’t losing subscribers a bad thing?”  That’s totally understandable. But here’s the truth.

A clear opt-out process actually helps you build a healthier, more engaged list. It shows you respect your audience’s choices, which builds trust.

Here’s an example of an opt-out from Dzone in one of their recent webinar invitation, where the unsubscribe and management options are prominently displayed at the end of the message:

Why is opt-out in email marketing important?

Did you know that email opt-outs aren’t just a nice-to-have feature but a legal requirement?

Regulations like the CAN-SPAM Act (United States), GDPR (Europe), and others worldwide mandate that businesses provide a clear way for subscribers to opt out of receiving marketing emails.

These laws were designed to combat spam and give consumers more control over their data. Many folks are taking advantage of this freedom, with over 53% of people between the ages of 18 to 24 saying they opt out of marketing emails, while that number jumps to 64% for people between the ages of 55 and 64.

If you don’t comply, you could face hefty fines, damage to your sender’s reputation, and a loss of trust from your audience.

For marketers, honoring opt-out requests shows that you respect your audience’s preferences and want to do right by them. They may not be interested right now, but your willingness to help may result in them returning to your brand when they are interested in something you’re offering.

Source

Opt-out vs. unsubscribe

It’s easy to use “opt-out” and “unsubscribe” interchangeably, but there’s a subtle difference you ought to know.

• Unsubscribe typically refers to the action of removing oneself entirely from a mailing list. (Most implicit opt-outs result in the business unsubscribing on behalf of the user.)
• Opt-out refers to the broader concept of a subscriber choosing not to receive certain communications. This could mean unsubscribing entirely or opting out of specific types of emails (like promotional messages but not transactional ones) through an email preference center.

Both terms revolve around giving subscribers control, but understanding the distinction can help you set up your opt-out options in a way that makes sense for your audience.

Types of Email Opt-Outs

Not all opt-outs look the same. Below, let’s explore two common types you’ll want to get familiar with:

• Explicit opt-out: This option is fairly straightforward. Subscribers need to click an “unsubscribe” link or adjust their preferences to stop receiving emails from your company.
• Implicit opt-out: An implicit opt-out occurs when a subscriber doesn’t open an email or engage with your emails over an extended time. This typically suggests they’re no longer interested. In this case, businesses may stop sending emails to their address. While this is not legally required, it’s an ethical practice that can protect your email reputation score.

Benefits of Email Opt-Outs

At first glance, offering subscribers the option to opt out of your emails might seem counterproductive. Why make it easier for people to leave your list?

The answer is simple: a strong opt-out process can help you optimize your email strategy, which means more opened emails and a better user experience for your audience.

Let’s explore the advantages for both senders and recipients.

Benefits for senders

If you have a list of people who genuinely want to read your content, they’re more likely to open your messages, which sends a strong positive signal to email service providers. This signal translates to improved email deliverability since your messages are less likely to go to spam.

And that’s just the beginning. Among others, email opt-out will:

• Boost sender reputation because when people can easily opt out, they’re less likely to hit “spam.” Fewer complaints equal a better sender score.
• Increase engagement. A smaller list of active subscribers will always outperform a big, disengaged one. Thus, you’ll see higher opens, clicks, and better ROI.
• Reduce costs. Every email you send costs money, whether through email platform fees or internal resources. By removing unengaged subscribers, you’ll cut unnecessary costs and ensure your budget is spent reaching people who are interested in your brand.
• Gather actionable insights by looking at who unsubscribes and when. Spot patterns in your content or timing, and use that info to fine-tune your strategy.

Benefits for recipients

Nobody likes a messy inbox. When you let subscribers opt out or manage their preferences, you’re giving them control over what they get and when. That builds trust, shows respect for their time, and helps keep your brand on good terms with your audience.

Here’s what else is in it for them:

• Reduced email fatigue. Too many emails can lead to email burnout, frustration, or even resentment toward your brand. An easy opt-out process prevents this, ensuring subscribers on your list are still engaged and interested in your content.
• More personalized experiences. Letting people choose the type or frequency of emails they receive improves their experience and makes it more relevant. Happy subscribers stay longer.

Email Opt-Out Best Practices to Follow

Now, let’s discuss designing email opt-outs and what brand leaders and marketers across industries should keep in mind if they want theirs to be a success.

We will break it down into multiple categories with actionable strategies and email marketing best practices so you can learn how to design and implement your email opt-out option effectively.

1. Find the right opt-out placement and design

If someone wants to unsubscribe, don’t make it a scavenger hunt. Your opt-out link should be easy to find, usually at the bottom of your emails.

Skip the tiny email fonts or sneaky placements. A good rule of thumb? If you have to squint or scroll forever, it’s not working.

The language you use matters, too. Say exactly what the link does. Use clear, simple terms like “Unsubscribe,” “Stop Receiving Emails,” or “Change Preferences.”

Avoid anything vague or confusing that might leave subscribers wondering if they clicked the right thing.

Here’s a good email opt-out example from Duplicator:

Also, one thing to steer clear of is dark patterns.

These are shady design tricks that make it hard to opt out. They’re like hiding the unsubscribe link or forcing users through multiple steps.

Not only do these damage your brand’s reputation, but they can also get you in legal trouble. So, instead, make it easy, honest, and respectful.

Pro tip: Since many people read emails on their phones, make sure the opt-out process is mobile-friendly. That means links and buttons that are easy to tap, fast-loading pages, and a process that works just as smoothly on a small screen as it does on a desktop.

2. Set up an easy opt-out process

When someone decides they’re done with your emails, the process to opt out should be smooth, fast, and frustration-free.

The best approach is a single-click unsubscribe. One tap, and they’re off the list. If you need an extra confirmation step, keep it to two clicks max, as anything more may seem odd and frustrate the subscriber

Once they unsubscribe, remove them from your list immediately; don’t wait a few days.

Delays can lead to complaints, hurt your sender’s reputation, and even put you at risk of violating privacy laws.

3. Allow subscribers to change their preferences

Not everyone wants to disappear completely. Some people just want fewer emails. That’s where a preference center can help.

Give subscribers the option to adjust how often they hear from you or pick the types of emails they want, like promotions, newsletters, or product updates.

This small step can help reduce opt-outs and keep more people engaged.

Here’s a simple example from MeUndies:

4. Avoid sending emails after an opt-out request

There’s nothing worse than clicking “unsubscribe”… and still getting emails. Not only is it frustrating, but it can also land your messages in spam or even violate privacy laws.

To avoid this, make sure your email platform updates your list in real-time.  Many email marketing platforms allow for real-time updates to your list, which means you can quickly and easily adjust how someone appears on your list, if at all.

That said, you can offer one last chance in a respectful, non-intrusive way. A great example comes from Bolt.

When a user clicks to unsubscribe, they’re taken to a playful unsubscribe landing page with a sad pup illustration, a quick reminder of what they’ll miss (like special discounts and tips), and two clear options: stay subscribed or opt out.

This approach gives subscribers control, keeps the experience light, and ensures that if they do choose to leave, they’re removed right away.

5. Maintain a healthy list

If you regularly email people who never open your messages, it’s time for a cleanup. Removing inactive subscribers helps you focus on the people who actually want to hear from you, saving time, money, and your sender’s reputation.

Start with a confirmed opt-in process. When someone joins your list, send a quick confirmation email to verify they meant to sign up (double opt-in).

Here’s a great example from Califia Farms. It offers a clear CTA to let subscribers confirm their subscriptions and a link to contact them if they have any questions.

This simple step ensures your emails go to real people who are genuinely interested, which naturally leads to better engagement and fewer opt-outs.

6. Segment your subscribers

Once your list is clean, take things a step further with email segmentation. When you organize subscribers based on behavior, preferences, or engagement level, you can send content that actually feels relevant. That relevance goes a long way in preventing opt-outs.

Why does this matter? Because generic, one-size-fits-all emails are one of the top reasons people unsubscribe.

If you send the same message to your entire list, chances are a big chunk of it won’t care, and eventually, they’ll leave.

Segmentation helps you fix that.

Example: Let’s say you run an online store.

Instead of blasting everyone with every offer, you can segment based on past purchase behavior. People who bought skincare can get product tips or offers tailored to their needs. Others who only browse but haven’t bought yet? Send them exclusive first-time buyer offers or softer, educational content.

That kind of targeting pays off, with segmented campaigns generating 760% more revenue than non-segmented ones.

How to Use Opt-Out Data in Your Email Marketing Strategy

Believe it or not, you can use the data from your email opt-outs to improve your emails and create a well-rounded experience for current subscribers.

Here’s how to use opt-out data to take your email marketing campaign to the next level.

Identify patterns

First, you can take a closer look at when and why people are opting out.

Consider factors like:

• Are certain email campaigns triggering more unsubscribes than others?
• Are you sending emails too often?
• Are specific types of content that are resulting in more opt-outs?

By identifying these patterns, you can adjust your strategy to align with subscriber preferences.

For example, if a high percentage of opt-outs occur after you send a promotional email, it might be time to revisit your offer and adjust it so your subscribers find it more appealing.

Personalize your email content

Opt-out data can reveal valuable insights about your audience’s preferences, which you can use to improve your content and make it more relevant for your audience.

For example, if people say they’re unsubscribing because the emails don’t feature products they care about, it could be a sign that you need to focus more on personalizing your subscribers based on their goals, needs, and pain points.

Once you understand their needs and design targeted campaigns, you can expect a boost in engagement and fewer opt-outs.

Review your email frequency

Too many emails can annoy people, while too few may result in their disengagement. Opt-out rates can help you find the sweet spot for your audience.

It’s a good idea to monitor unsubscribe rates over time and experiment with different email frequencies to determine what works best.

According to our data, sending 2-5 emails per month is more than ideal.

Offering subscribers the option to adjust their preferences (e.g., weekly vs. monthly emails) can also help you retain more of your audience and understand what each person likes.

Test and refine your campaigns

You can also use opt-out data as part of your A/B testing strategy. This involves testing two campaigns with slight differences to see which performs better. The image below shows how it works.

With A/B testing, you can compare unsubscribe rates across different subject lines, designs, and calls to action or send times to determine which elements resonate best with your audience.

This data-driven approach allows you to improve your email campaigns and get more subscribers to take action.

Embracing Email Opt-Out

The bottom line is that email opt-outs are way higher than they appear. When used correctly, they’re a powerful way to build trust, improve engagement, and create a better overall experience for your subscribers.

The best part is opt-outs are super easy to implement, especially when you use Moosend to create and send engaging emails.

Now, it’s your turn to take action. Review your opt-out process, implement the strategies outlined here, and start refining your email list so it’s full of people genuinely interested in your brand, all while giving subscribers the freedom and flexibility they deserve.

Think of the last eCommerce email campaign you sent. Perhaps it was a Valentine’s Day newsletter with a beautiful design, or a Black Friday offer with a subject line that was neither salesy nor easy to ignore.

You chose your template, crafted engaging copy, hit “Send.” And then, what?

If you waited for conversions and took no further action, then you’re probably missing out. Your eCommerce campaign is more than just clicks and conversions. Every email interaction tells a story.

These interactions are a window into your audience’s behavior, preferences, and purchasing habits. When you know how to peer into the window—or read the data to this story—you can uncover customer journeys that can help you redefine your email marketing strategy.

And this is what we’re going to do today. We’ll go beyond basic metrics like open and click-through rates and down to the underbelly of your email marketing campaigns: Your revenue reports, custom fields, A/B testing, and Moosend’s Audience Discovery feature that can give you a deeper understanding of your customers and help you refine your email campaigns.

Revenue reports: An explanation of your bottom line

How does your revenue occur? The simple answer would be “Through a successful email marketing campaign.” However, things are not that simplistic.

Revenue attribution is about understanding what is generating revenue and when. Analyzing your revenue reports can help you:

• Optimize timing and frequency by understanding revenue trends. If your reports show spikes on specific days or times, schedule your campaigns accordingly.
• Pinpoint high-value segments and identify which customer groups spend the most. This will help you target your most loyal and most profitable customers.
• Uncover revenue-driving behaviors by comparing the purchasing behavior of different recipients. This will help you identify patterns and personalize your future campaigns.

Let’s take the data for a spin with an example.

Pretend you’re a mid-sized eCommerce brand. You send a “last-minute deal” campaign—how would you decide whether it’s a successful one? The first step is to check your open and click-through rates. They seem high compared to other campaigns. But these numbers don’t tell the whole story. Your next step is to check how much revenue the campaign brought. Despite the great click-through rate, the revenue area of your dashboard shows that your coupon didn’t quite work.

You can see four sections in the revenue area:

• The revenue overview, which is a summary of your revenue according to completed and abandoned orders.
• The revenue summary, which is the total revenue generated over a specific period of time.
• The revenue by campaign type, which is the sum of your revenue generated from various campaigns.
• Your top products, which are the top ten products purchased, based on total orders and revenue.

With this data in hand, you can better plan your next steps. Did many people add items to their cart but didn’t complete their purchase? You can send follow-up abandoned cart reminders to nudge them to buy. Were some of the products significantly more popular? Feature them in your next promotional campaign or send a special discount to encourage more sales.

But you can do an even more in-depth analysis.

With a custom report, you can add your favorite widgets to pull and compare the information you need.

In our scenario, you might want to analyze your account revenue by date. If you notice that most purchases happen over the weekend, and you sent your campaign on Tuesday, this could explain the low performance.

You can get more insights by adding Moosend’s New vs Returning Customers widget. That way, you will break down your audience into first-time buyers vs. repeat customers, allowing you to refine your email strategy based on customer lifecycle behavior.

If the bigger chunk of your revenue was generated by new customers, consider tweaking your email marketing campaign to nurture first-timers and turn them into repeaters. Send an initial order confirmation followed by a product usage guide, or a time-sensitive discount to encourage a second purchase. Perhaps a coupon for products that complement the original purchase would do the trick.

If your revenue was mainly generated by repeaters, try to maximize their lifetime value (LTV) by setting up an exclusive loyalty campaign with early access to sales or free shipping on their next order.

Now that you know how to understand where your revenue comes from, let’s move on to another component of your data.

Custom fields: Unlock customer information

Which email would have greater impact? A generic “20% off on all products” or “We’ve restocked your favorite items. Here’s your exclusive 20% discount”? Most customers prefer targeted, unique messages. And the more relevant the email, the higher open and click-through rates.

Moosend’s custom fields allow you to go beyond basic segmentation and right into the customer’s heart by delivering tailored suggestions based on customer data.

Custom fields are a way to gather more targeted information on your customers. When you create a form that urges prospects to subscribe, the usual fields included are the customer’s email address and name. Moosend, by default, includes a mobile phone and preferences field.

If you want to gather more specific information, you can include more fields like date of birth, age, or anything you might need for your next campaign.

Custom fields automatically turn into personalization tags in your email campaigns. Use them as criteria to segment your list and craft more targeted, relatable, and engaging content.

Custom fields can be used in your email campaigns to give your eCommerce offers this personal touch we all want as customers.

So, let’s imagine you’re a beauty brand and you’ve created a Valentine’s Day email campaign with a “Buy one get one free” deal. If you’re going to run this campaign for longer than one day, chances are you might have some customers whose birthday overlaps with the dates of your offer.

Use a “Birthday” custom field to wish them happy birthday and offer something extra—perhaps free shipping—to boost your revenue with relevant information.

But the best use for your custom fields is dynamic content.

You can use custom fields to personalize your subject lines—even beyond a “Hi [First Name],” basis.

For example, you can create a subject line that will refer to the user’s first name and perhaps some feedback for their previous purchase:

Another use of a custom field is personalizing email copy and product recommendations—dog food to dog owners, for example—without sending irrelevant emails to the rest of your list.

But let’s assume you want to personalize your visual content without compromising your time or making any extra effort. Custom fields can do that for you as well.

You can add a custom field for an image by simply adding the URL of the image you associate with your recipient in your custom field. This will allow you to dynamically insert personalized images into your campaigns down the line by simply adding this field into your email body.

For example, you can distinguish between a person who likes shoes and a person who opts for purses by creating a custom field for each and assigning the appropriate image.

For your next campaign, just insert your custom field into your email’s content in Moosend’s editor, and each customer will see the image they’re interested in.

You can use custom fields to create localized content as well. Just create a custom field that will require location information.

That way, you’ll create more relevant campaigns for each of your customers’ locations. If you’re a global eCommerce brand, you can send campaigns that will be promoting swimsuits to the northern hemisphere in July, while promoting coats to the southern hemisphere at the same time.

In short, custom fields are your gateway to zero-party data that can refine your future campaigns through personalized content like suggesting specific items to specific customers.

Audience Discovery: Spot patterns and create campaigns automatically

Understanding what your customers are trying to tell you through their interactions with your eCommerce campaigns can be a lot of work. And when doing so manually, there are a lot of things that can fall into the cracks.

This is why Moosend came up with Audience Discovery, a tool that can automate your efforts by grouping up users and helping you understand them through similar audiences and their purchase intent.

Customers can be split into various groups, as you already know. Audience Discovery can help you understand and group up users according to their stage of the funnel; by analyzing the ways your customer has interacted with your website, Moosend’s feature assigns a color to each user.

Colors correspond to specific product categories, allowing you to better segment your email list down the line. After that, each customer gets a purchase intent tag for the most viewed categories or the categories they viewed and interacted with.

Tags, on the other hand, are the element that shapes your segmentation criteria, as Audience Discovery can turn them into real-time segments, combining user interests, purchase intent, and funnel stage.

The groups you’ll see created automatically are the following:

• Most viewed product category. This segment includes users who have frequently interacted with a specific category on your site. These customers are likely to be interested in promotions or product updates in that category.
• Most likely to purchase. These users have demonstrated high engagement and are showing strong signs of intent to buy. Targeting them with personalized offers or time-limited discounts could push them over the finish line.
• Most profitable audience. This segment consists of your high-value customers, those who not only make frequent purchases but also spend more on average. Nurturing this group with exclusive offers will increase customer retention and lifetime value.

Each group comes with pre-built campaign inspo—complete with subject lines and content—to help you craft better campaigns with data that is updated automatically.

Let’s assume that you’re selling digital cameras and that you have a pool of 90,000 customers.

Your campaign data shows that some users viewed pink digital cameras, some users purchased red digital cameras, and some bought a case to go with their new gadget.

So, customers who view pink digital cameras will be included in the “most viewed product category,” making them ideal for that discount on pink digital cameras you were thinking of running.

On the other hand, customers who have already purchased their red digital camera and are looking into accessories could be part of the “most likely to purchase” group. Target them with personalized, time-sensitive discounts.

Lastly, customers who have bought the camera and the camera case and are frequently purchasing from your business are your most profitable audience. Think of sending them that campaign you’ve been thinking about with exclusive offers for camera lens protectors to increase their LTV.

With Audience Discovery, you’ll know exactly which customer went through with each action. And since tags are assigned automatically, you won’t have any doubt what their next move will be.

All you must do is access your email list, filter with Audience Discovery tags, and check out the auto-generated campaign the tool has created for you, to get your inspiration going.

A/B testing: Understand what engages your customers

A/B testing isn’t just about tweaking your email in a way that creates two different versions and getting on with the metrics. As one of the oldest tricks in the eCommerce marketing handbook, A/B testing is about understanding what works for your clients and using the data to optimize your future email marketing campaigns.

In a nutshell, A/B testing is a great way to increase open rates and boost conversion through testing subject lines, preview texts, and CTAs.

But what else can you test?

For starters, you can test different personalization strategies. Some customers are fine with the “Hello [First Name]” strategy, but others react better to their name, or an element of their behavior being called out on the subject line.

Different levels of personalization will attract some customers but will repel others, the same way different sending times and frequency will.

Which takes us to the second element of an A/B testing campaign: refining the sending times and frequency. A/B testing these components will allow you to find the messaging “sweet spot” that will engage your audience.

Experimenting with your messaging and how you phrase your content—spanning from email newsletters to special offers, even upselling attempts on transactional emails—is also quite common when conducting A/B tests.

Testing a CTA, the phrasing of a special offer (“50% off, for example, vs “Half-off”), the design and colors of your email, or emphasizing storytelling on version A and the discount you’re currently promoting on version B will give you unique insights into what makes your customers reach the checkout.

Build lasting relationships through data

Going beyond surface level metrics and using data-driven strategies that engage eCommerce customers could be a hassle, had it not been for dedicated tools that can make your life easier.

Start paying attention to how your prospective customers engage with your emails and improve conversions by connecting with them on a deeper level.

April gave us stress relief and springtime resets. Now May is calling, and it’s not leaving a voicemail.

From honoring everyday heroes to celebrating pop culture icons, this month brings it all. You’ve got heartfelt days like May Day, Mother’s Day, Memorial Day, and, yes, even the unofficial galaxy-wide celebration known as Star Wars Day.

So, as the pre-summer period approaches, this is your chance to add some funk and soul to your email marketing strategy.

In our May email marketing planner, we’ll cover key dates and share campaign ideas, real-life examples, and ready-to-use templates to help you connect with your audience all month long.

May Email Planner Overview: What to Send

Whether you’re planning feel-good messages or gearing up for the summer rush, May brings the perfect combo of fun and engagement.

Here’s what’s on the calendar this month:

• Mental Health Awareness Month: All month
• Pre-summer: All month
• May Day: May 1
• Star Wars Day: May 4
• Cinco de Mayo: May 5
• Teacher Appreciation Week: May 5-9
• Mother’s Day: Second Sunday in May
• Armed Forces Day: Third Saturday in May
• Memorial Day: Last Monday in May

Now, let’s see how to turn these dates into opportunities.

1. Mental Health Awareness Month

May is Mental Health Awareness Month, a time to check in, slow down, and prioritize well-being.

You don’t need to be a wellness brand to show support. Even a simple message or thoughtful product highlight can remind your audience to take care of themselves and that they’re not alone.

Let’s see how to do it below.

Email campaign: Build a campaign series that centers around self-care, resilience, and resources. Depending on your industry, you can approach this in different ways. Here are some ideas you can use:

• Wellness guides: Curate a selection of your products, services, or resources that support mental well-being.
• Check-in quiz: Let your audience reflect with a short, engaging quiz or mood tracker.
• Pro tips: Team up with a mental health professional to create a simple resource, like a Q&A, downloadable checklist, or short video.
• Give back initiative: Donate a portion of your May sales to a mental health nonprofit, and let your subscribers know how their support makes an impact.

When to send: Space your campaign throughout the month. Start with an awareness-focused email, follow up with product- or service-related content, and end with a recap or community highlight.

Subject lines: Keep them short and informative.

• Supporting The Mental Health Coalition. (Kenneth Cole)
• The essential mental health guide out today 📚 (Penguin Books)
• Help us expand access to mental health care (Chubbies)

Email copy: Avoid surface-level advice. Instead, speak to your audience with empathy, offering support, simple actions, or helpful resources. Use a conversational tone and avoid overwhelming lists or jargon.

Visuals: Soothing colors, such as pastel blue, and images or ambient GIFs work best here. Aim for a design that feels ‘breathable’ and is easy on the eyes.

CTAs:

• Start Your Self-Care Routine
• Open Your Wellness Toolbox
• Learn, Reflect, Support

Example: Jeni’s Ice Cream

Jeni’s May email marketing campaign for Mental Health Awareness Month is playful, purposeful, and kid-focused.

By teaming up with On Our Sleeves, Jeni’s uses their platform to highlight children’s mental health while tying the message to their product: a limited-time “Sunshine” flavor that supports the cause.

The copy is friendly and hopeful, with bright visuals like rainbows and sun icons that reflect the theme. The yellow background and clean layout also keep the focus on the story.

Lastly, calls to action like “Shop Sunshine” and “Learn more” are simple and direct, guiding readers to act without pressure.

Subject line: We’re working with On Our Sleeves for kids’ mental health

2. Pre-summer campaigns

Since May is the last stop before summer officially kicks off, it’s the perfect time to create your summer sales hype.

You can tease seasonal launches, drop summer collections, or promote limited-time offers that get your audience excited before the rush. Think of it as planting the seed before your full summer email strategy blooms.

Email campaign: Give your audience a reason to start thinking about summer with early access, sneak peeks, or helpful prep guides. Here are some campaign ideas to get started:

• Pre-summer preview: Reveal your new summer products or services before the season starts.
• Warm-weather picks: Share a curated list of fan favorites for sunny days ahead.
• Get ready guide: Offer tips or tools that help your customers get ready for summer, such as travel checklists, skincare routines, wardrobe refreshers, or backyard upgrades.

When to send: You can start sending pre-summer previews and guides at the beginning of the month. Then, follow up closer to Memorial Day with special discounts and early-bird deals.

Subject lines: Build anticipation with phrases like “Summer is almost here.” Also, add playful emojis to make your early summer email subject lines pop.

• SUMMER ’24 COLLECTION (Obey)
• Have Your Water-Ready Watch for Summer? (MVMT)
• Summer Approaches (American Giant)

Email copy: Keep it short, fun, and forward-looking. Your goal isn’t to launch summer but to get your audience excited for what’s next. Focus on benefits and make the transition from spring to summer feel smooth and natural.

Visuals: Use light colors and simple images that hint at summer, like open skies, waves, and beach scenes.

CTAs:

• Sneak a Peek
• Start Your Summer Prep
• Get the Look Early

Example: SHEIN

SHEIN’s pre-summer campaign makes one thing clear: Summer is on the way, and it’s time to get ready.

The header is bold and bright to set the pre-summer mood. Paired with the right visuals, beachy product shots, and warm sky-blue tones, the email feels like a vacation preview.

What makes it work is the way it positions summer as already in motion. From the headline to the copy, SHEIN takes advantage of the excitement of planning ahead.

The categories (“Get Beachy,” “City Explore,” “Enjoy the open air”) also offer bite-sized inspiration based on different summer lifestyles.

Overall, the design is clean and easy to scan, while the CTA (“Learn More”) pops without feeling pushy.

Subject line: Summer Sale👗🛒 Coming soon!

3. May Day

May 1 brings May Day, a celebration of spring and renewal. In many parts of the world, though, it is also International Workers’ Day, a public holiday that honors workers and their contributions.

Now, that’s your chance to create cheerful seasonal campaigns with messages of appreciation.

Whether you sell products, services, or content, this day will let you bring warmth into your subscribers’ inboxes and spotlight the people behind the scenes.

Email campaign: Celebrate May Day with a seasonal product drop, a flash deal, or a spring-themed freebie. At the same time, use the moment to show the people who make your business run. For instance, create a short behind-the-scenes feature or a thank-you message to your team.

When to send: Plan your campaign for May 1 to celebrate with your subscribers.

Subject lines:

• The May Edit | Monthly Bestsellers (GUESS)
• Mayday! Mayday! ⚠️ (Rogue + Wolf)
• Your May Perk is here… and it’s Aperol Spritz! (ASK Italian)

Email copy: Keep your tone light, warm, and friendly. May Day doesn’t have to be about a big sale but something meaningful.

Visuals: Use soft florals, nature-inspired textures, and warm pastels. A few illustrated or hand-drawn elements will add a nice touch without overwhelming the layout.

CTAs:

• Explore the New
• Send Some Joy
• Meet the Team

Example: Mejuri

Mejuri’s “Go Slow” May email marketing campaign is a great example of creativity and uniqueness.

Rather than launching a product push, they used the seasonal theme of growth and change. Then, they added soft visuals and a quote about flexibility and transition to encourage readers to take things slow. It’s simple, reflective, and beautifully timed for the start of a new month.

What makes it stand out, though, are the monthly horoscopes, which give the email a unique angle. The clean design and clear CTA (“See Horoscopes”) also make it easy to engage.

Subject line: May Horoscopes are here 💫

4. Star Wars Day

On May 4, the Force is strong with email marketing. And yes, having the high ground definitely helps.

Star Wars Day is the perfect chance to show your playful side and introduce your audience to the galaxy far, far away, especially with Disney and Lucasfilm keeping the franchise fresh and in the spotlight.

Whether you go all-in on the theme or just sprinkle in a few puns, this unofficial holiday will allow you to be fun, bold, and a little geeky.

Email campaign: Run a one-day-only “May the Fourth” sale with clever product names or bundle deals, such as “Jedi Starter Pack” or “Dark Side Essentials.” If you don’t sell fandom-related products, use space visuals and quotes along with your usual offers. You can also create a quiz-style campaign like “Which Star Wars Character Are You?” with product recs based on the results.

When to send: Deliver your email on May 4 in the morning for maximum effect.

Subject lines: Use playful Star Wars references, but keep the email clear about its subject. Fun and value win the inbox battle.

• May the 4th Be With You (Razer)
• Celebrate May the 4th with The Child (MeUndies)
• A Star Wars Day sale it is. (Target)

Email copy: Keep it light and clever, and add references fans will love. Don’t worry about being too serious because this is the day to unleash your inner Jedi or Sith.

Visuals: Dark space tones, stars, planets, and sci-fi-style graphics all work. Custom illustrations or playful GIFs can also help the theme shine without needing official Star Wars branding.

CTAs:

• Explore the Galaxy
• Claim Your Jedi Deal
• Use the Force

Example: MeUndies

MeUndies brought the Force (and the fun) with their Star Wars Day email, built entirely around their exclusive Darth Vader print.

The design is bold and on theme, using a glowing red color palette, dramatic lighting, and a “DESTINY CALLS” headline to give it a cinematic feel. Every section is clean and product-focused, with smooth transitions and plenty of white space.

The bright red CTAs are strategically placed under each featured item, making it easy to click without distraction.

Subject line: 💥May the 4th Be With You 💥New Darth Vader Print 💥

5. Cinco de Mayo

Cinco de Mayo falls on May 5 and marks the anniversary of the Battle of Puebla, where Mexico triumphed over French forces in 1862.

While it’s often celebrated with food, drinks, and parties, it’s also a moment to recognize Mexican culture.

For brands, it’s a chance to respectfully highlight flavors, community, or creativity and make the inbox feel like a celebration.

Email campaign: If your products tie into food, drinks, decor, or events, this is your moment. Offer festive bundles, themed promotions, or limited-edition items. Even if you’re not in the lifestyle space, you can still join. Just make sure your messages are culturally appropriate.

When to send: Launch your campaign on May 5. To keep the momentum going, follow up with a “last chance” or extended sale email on May 6.

Subject lines:

• Cinco de Mayo, here we come! (Julie Blanner)
• Celebrate Cinco De Mayo with us! 🥳 (CBD For Life)
• 40% Off Everything💃Happy Cinco De Mayo! (Fashion Nova)

Email copy: Keep it upbeat, festive, and clear. Acknowledge the holiday, but keep the tone light and celebratory, avoiding clichés. If you’re featuring food, drinks, or events, make them feel accessible and fun.

Visuals: To make your emails more visually appealing, use bright colors, like red and yellow, festive graphics, and product photography.

CTAs:

• Join the Fiesta
• Celebrate in Style
• Grab the Goods

Example: Teremana Tequila

Teremana kept their May email marketing campaign fun, engaging, and on theme with “Guac on the Rock.”

Here, it tied the campaign to Cinco de Mayo and Dwayne Johnson’s birthday, offering free guac (up to $10) with a Teremana cocktail.

What makes it work is how straightforward it is: a step-by-step visual layout, playful copy, and a simple incentive that gets people to engage.

The font and color combinations also match the vibe perfectly.

Subject line: Happy Cinco de Mayo!

6. Teacher Appreciation Week

They grade papers at midnight, remember everyone’s name, and somehow make learning fun.

Of course, we’re talking about teachers. And with Teacher Appreciation Week coming up, it’s the perfect time to show them some love.

From May 5 to May 9, take a moment to say thanks through thoughtful messages, a small gift, or just a reminder that their work matters.

Email campaign: Offer a special discount for teachers, highlight classroom-friendly products, or invite your audience to celebrate an educator in their life. Here are two ideas to use:

• Thank You, Teachers: Share a heartfelt message, discount, or small freebie to show appreciation.
• Classroom picks: Curate helpful, fun, or practical products for teachers (or anyone who works like one).

When to send: Kick off the campaign on May 5 and keep the momentum going with one or two follow-ups during TAW. However, don’t send it at the same time as your Cinco de Mayo campaign.

Subject lines:

• It’s Teacher Appreciation Week (Burt’s Bees)
• Celebrate Teacher Appreciation Day with BLK & Bold 📚 (BLK & Bold)
• 👋 Hey there – here’s something special for you (Home Chef)

Email copy: Speak from the heart, and if you can, share a story. A customer quote or a personal experience can make your message feel real. You don’t need to overdo it; just make it clear that you see them, value them, and want to give something back.

Visuals: Use warm tones, handwritten-style fonts, or chalkboard-inspired graphics. Photos of real teachers or classrooms (if you have them) can make it feel personal and authentic.

CTAs:

• Show Your Appreciation
• Nominate a Teacher
• Claim Your Thank-You

Example: John’s Crazy Socks

John’s Crazy Socks took a personal route with their May email marketing campaign for celebrating teachers, and it paid off.

The message opens with a story from the brand owner, reflecting on how his teachers impacted him, even years after graduation. It’s short, honest, and relatable, which makes the campaign feel less like a sales push and more like a thank-you card.

Visually, the email is bright and fun, with a colorful product layout and plenty of classroom-themed socks. The “Shop Teacher Appreciation Gifts” CTA is bold and easy to find, and the copy stays focused on gratitude throughout.

The use of email storytelling and gifting creates an emotional connection with the reader, making it easy to shop for a teacher they care about.

Subject line: John Thanks His Teachers

7. Mother’s Day

Speaking of teachers, some of the first ones we ever had were our moms.

Mother’s Day is celebrated on the second Sunday of May in the U.S., but the date might vary depending on where your audience lives.

No matter when it’s marked, the holiday is about recognizing the people who raised, taught, and cared for us in small and big ways.

In 2025, Mother’s Day is on May 11, whereas in 2026 and 2027, it’ll be on May 10 and May 9, respectively.

Email campaign: Share gift ideas, themed bundles, or heartfelt content that focuses on connection. Highlight all kinds of caregivers, like moms, grandmas, stepmoms, etc., and tailor gifts by vibe, like “The Plant Lover” or “The Homebody.” Don’t forget to offer a respectful opt-out email for those who’d prefer to skip Mother’s Day messages.

For more campaign ideas, check out our step-by-step Mother’s Day email marketing guide.

When to send: Start before May 11 to prepare your audience and give at least one reminder for last-minute shoppers.

Subject line tip: Use warm, heartfelt language and a personal touch. Emojis can help your Mother’s Day subject line stand out in a busy inbox.

• The Mother’s Day gift guide (Farfetch)
• Want to opt out of Mother’s Day emails? (Argos)
• Pamper Your Mum this Mother’s Day! (Natura Siberica)

Email copy: Include a short story, a quote from your team, or even a customer spotlight to make your email more personal. The goal is to make the reader think, “Yep, that sounds like her.”

Visuals: Images of natural light, real people, floral accents, handwritten notes, or kid art will add emotional weight to your email design. Pastel, pink, and blue are also great choices.

CTAs:

• Shop the Gift Guide
• Celebrate Mom
• Send a Little Love

Example: The Turmeric Co.

The Turmeric Co. delivered a warm and elegant May email marketing campaign for Mother’s Day, combining heartfelt email copy and visuals.

The pink and cream color palette is perfect for the occasion, while photos of real people (not just products) create an instant emotional connection. The copy is short but powerful, focused on strength, kindness, and appreciation for all mums and caregivers.

Lastly, discount codes are clearly displayed with thoughtful messaging, one for mum and one for gifting a subscription.

Subject line: Happy Mother’s Day to all mums 💛

For more examples, visit our Mother’s Day email examples guide.

8. Armed Forces Day

Armed Forces Day is a major U.S. holiday, much like Veterans Day, dedicated to honoring those actively serving in the military.

It takes place every year on the third Saturday of May, which means it falls on May 17 in 2025, May 16 in 2026, and May 15 in 2027.

This is a good opportunity to recognize the sacrifice, service, and dedication of military personnel across all branches.

Email campaign: Whether offering military discounts, spotlighting veteran-owned brands, or simply saying thank you, this is about appreciation, not promotion. For example, you can share a story, testimonial, or partnership with someone who serves or has served. Also, highlight donations, nonprofit partnerships, or causes that support active military members and their families.

When to send: Deliver your message on May 17 to align with the holiday weekend.

Subject lines:

• Our thank you for putting others first (Soylent)
• Land of the free. Home of the SAVE (up to 40%!) (Bed Bath & Beyond)
• A small thank you. (Huckberry)

Email copy: Keep the tone simple, respectful, and genuine. This is a time to offer something back, not sell. If you’re including an offer, use gratitude and explain how it supports service members.

Visuals: Use a clean, minimal design with subtle patriotic elements, like a flag, stars, or muted red, white, and blue.

CTAs:

• Learn More
• See How We Give Back
• Thank a Hero

Example: Home Chef

Home Chef’s May email marketing campaign features a beautiful thank-you message and a clear offer.

The design is minimal, using dog tags next to the product offered. The copy is direct and heartfelt, thanking active service members and offering 50% off their first box through ID.me verification.

The green accents also echo military tones without being heavy-handed, and the focus stays on gratitude and giving back.

Subject line: We’re celebrating Armed Forces Day!

9. Memorial Day

About a week after Armed Forces Day, we have Memorial Day.

Observed on the last Monday of May, it is a national day of remembrance in the U.S. to honor military personnel who gave their lives in service.

While many brands focus on big sales and holiday weekends, it’s important to honor the fallen and their contributions.

Memorial Day falls on May 26 in 2025, May 25 in 2026, and May 31 in 2027.

Email campaign: Make your Memorial Day messages thoughtful and low-pressure. You can share a short tribute, highlight a cause that supports veterans or military families, or simply say thank you. If you’re offering a promotion, keep it gentle and respectful, with a message that honors the meaning of the day first.

When to send: Plan your campaign for Memorial Day or the weekend leading up to it.

Subject lines:

• Our Memorial Day Sale Ends Today (Black Diamond)
• Last Chance Memorial Day Sale Additional 25% off (Bruno Magli)
• 5 Dishes For Your Memorial Day Cookout

Email copy tip: For Memorial Day, keep your email copy respectful and meaningful. Focus on reflection, whether you’re honoring, supporting, or simply saying thank you.

Visuals: Stick to neutral tones. A simple flag will create an impact without overwhelming the message.

CTAs:

• Learn More
• See How We Give Back
• Support the Cause

Example: American Giant

American Giant’s Memorial Day email marketing campaign is a great example of leading with heart instead of hype.

The message comes from the founder, Bayard Winthrop, and reads like a personal letter. He shares a moment with his daughter, reflects on what the flag means to him, and honors those who sacrificed their lives for the country. It’s thoughtful, honest, and personal.

Visually, the email uses a single image of a flag and plenty of space to let the words breathe. The military discount is included, but it’s secondary to the message of gratitude and remembrance.

This campaign works well because it doesn’t try to sell first. It connects, then gently invites.

Subject line: A Memorial Day message from our founder

More May Email Marketing Subject Lines

If crafting subject lines feels like pulling teeth, we’ve got you.

Below, you’ll find ideas for each key date, but if you want to really level up your email game, give Refine, our free subject line tester, a spin.

It’ll help you tweak tone, length, and structure to boost opens and clicks in no time.

May Email Marketing Templates

You’ve got the plan; now let’s bring it to life.

To make your May email campaigns easier to launch, we’ve put together some responsive newsletter templates for this month’s biggest events, from Star Wars Day and Mother’s Day to Memorial Day and Mental Health Awareness Month.

Sign up for a free Moosend account, pick your template, and start customizing.

Try for free

Mental health awareness campaign

This content-rich template is perfect for Mental Health Awareness Month. Its clean design and soothing visuals focus on mindfulness, balance, and well-being.

Whether you’re sharing blog posts, self-care tips, or stories from your community, this layout keeps things focused and digestible. It’s ideal for wellness brands, coaches, or any business wanting to offer value beyond promotions during May.

Mother’s Day newsletter template

This vibrant and product-forward May email marketing template is ideal for Mother’s Day and more.

With a warm intro, bold visuals, and clear product blocks, it easily showcases gift guides and curated collections.

It also works well for other gifting-focused holidays like Teacher Appreciation Week, Cinco de Mayo, or even Pre-summer sales, especially when promoting bundles, limited editions, or style picks.

Pre-summer sales newsletter design

With beach visuals, bold discounts, and easy-to-scan product grids, it’s perfect for teasing summer collections, seasonal sales, or vacation-ready drops.

You can also reuse this May email marketing template for Memorial Day weekend, May Day promotions, early June sneak peeks, or basically any time you want to bring in those summer vibes early.

May the Force Be with You All Month Long

You’ve got big dates, bold ideas, and ready-to-go templates, so now it’s time to set your May email marketing campaigns in motion.

Whether you’re celebrating moms, honoring heroes, or firing up that lightsaber for May the 4th, May will let you increase your revenue and build stronger relationships with your subscribers.

So don’t just send emails; create experiences and make your messages matter. As always, trust your instincts, stay on brand, and may the click-throughs be ever in your favor.

And if you need a quick template and a drag-and-drop editor to get started, Moosend is here to give you a hand. All you have to do is sign up for an account.