12 Best Email Marketing Templates For 2022 And Beyond

Engagement is key to meeting your email marketing goals, no matter your campaign type. And inevitably, email design should be one of your top priorities to make it happen!

So if you want to create dazzling email campaigns but lack time and resources, worry not! In this guide, we share tools with pre-made email marketing templates that steal the show!

You’ll also find valuable tips on which templates to choose based on your email marketing objectives. Cheers!

What Are Email Marketing Templates?

They are ready-made email layouts marketers can use if they lack the resources to craft an HTML email campaign from zero or want to save time. In most cases, they are easy to customize based on the brand guidelines of each business.

Plus, many tools enable users to build unique email templates using intuitive email editors in simple steps. So if you have an eye for design and wish to do things your way, you can still benefit from those platforms.

Where To Find Beautiful And Responsive Email Marketing Templates

In this list, we’ve collected various email marketing services and tools suitable for brands of all types, from small businesses to large eCommerce organizations, to help marketers build great emails at the flick of a switch. Let’s explore them:

1. Moosend

email marketing templates by Moosend

Pricing: Paid plans start at $9/monthly, 30-day free trial (Sign up here)

Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies

Moosend is an all-in-one email marketing solution offering 70+ responsive and customizable newsletter templates, divided into different categories tailored to all needs. Moreover, through our sophisticated drag-n-drop editor, you can build email newsletters minding your unique style.

The design madness doesn’t stop there. You can also create engaging landing pages and subscription forms in simple steps to power up your email marketing game until conversions come your way.

Moosend is also is an automation solution like no other. Segment your email lists to deliver hyper-personalized email campaigns and monitor their progress in real-time.

Last but not least, if you decide to use this platform, you’ll worry less about your spam rate as Moosend’s sender reputation reaches 98%. Engagement to the max!

Get our templates!

2. Sendinblue

Sendinblue drag and drop editor

Pricing: Paid plans start at $25/monthly, free plan

Best for: eCommerce, Publishers, Agencies

Sendinblue provides users with 40+ responsive email templates to use the drag and drop way without coding skills. The platform also includes the WYSIWYG HTML email editor for more advanced users wishing to write their own code.

Additionally, Sendinblue offers SMS capabilities and a landing page builder to maximize your lead generation. Finally, through its SMTP service, you’ll be able to send transactional emails at critical moments during the buyer’s journey.

3. ActiveCampaign

Active Campaign emails

Pricing: Paid plans start at $15/month

Best for: eCommerce

Are you looking for a holistic marketing and sales solution with great email templates to keep everything in one place? Then ActiveCampaign may be a good fit for you!

Choose which template and design fit your brand aesthetics out of 125 templates and amaze your customers. Their designer has ease of use, allowing you to set up branded emails in simple steps.

4. Mailchimp

email marketing templates by Mailchimp

Pricing: Paid plans start at $11, free plan

Best for: eCommerce, Publishers

Mailchimp is a well-known marketing platform with many capabilities. Apart from email and marketing automation, you can use it as a CRM solution or develop other promotional channels, such as social media.

Mailchimp provides users with 100+ easily customizable email layouts. And if you want to write your own code, you can achieve that using their quick guide. Furthermore, free plan users can access free email templates with basic features.

5. Campaign Monitor

Campaign Monitor template library

Pricing: Paid plans start at $9

Best for: SMBs

If you’re looking for a platform with an extensive email library, then Campaign Monitor is an excellent option for you. You can develop branded newsletters using your logo and unique colors. Scroll through its categories for different industries, from company announcements to re-engagement campaigns.

With its drag-and-drop editor, you can quickly build campaigns that stand out. As with other email marketing software, it also lets you optimize your newsletters for mobile devices.

6. Zoho Campaigns

Zoho campaigns templates

Pricing: Paid plans start at $5/monthly, free plan

Best for: Small businesses

Another email marketing software with beautiful email templates is Zoho Campaigns. You can use its predesigned HTML email templates and transform them in no time the drag and drop way.

All layouts, even free ones, are responsive for multiple device types. To boost engagement, use dynamic content and dare to add social media widgets and polls to drive customers’ attention to the max.

7. Constant Contact

Constant Contact alternatives

Pricing: Paid plans start at $9.99/monthly

Best for: NPOs, Educational entities, Event Organizers

Constant Contact has a library of over one hundred professionally designed templates for all needs. You can easily create branded email templates by adding your website URL to draw your images and branding elements.

Want to add your coding magic into a template? Feel free to do it with the respective feature! Overall, this platform is an all-in-one solution that can secure customer engagement in multiple ways.

8. Stripo

Stripo's email marketing templates

Pricing: Paid plans start at $12.5/monthly, free plan

Best for: SMBs, eCommerce

If you’re not in the mood for obtaining a holistic email marketing platform, but you’re looking for new inspiring layouts, then welcome to Stripo – the email design platform.

Once you’ve found a suitable email template for you, you can export it to the ESP of your choice. Stripo is integrated with lots of email marketing tools like Moosend or Mailchimp. No need to limit your inspiration sources; there’s tons of it out there!

9. Cakemail

Cakemail email marketing templates

Pricing: Paid plans start at $7, free plan

Best for: Small businesses

Back to the email marketing services now – we introduce you to Cakemail! You can use this platform for free if you have limited contacts, utilizing their basic templates. Once you upgrade, you get access to a library of layouts for different email types.

You can also use the “Blank” template to craft a newsletter exactly how you want it!

10. BEE Free

BEE Free email template library

Pricing: Paid plans start at $15, free plan

Best for: Freelancers, SMBs

Another great source for HTML email templates to attract your audience is BEE Free, offering more than 1000 choices for all design tastes. Their descriptive menu enables users to check all the boxes they need to create the campaign they long for.

And if you’re not satisfied with the existing templates and want to build unique ones from scratch, you can submit a project to their design team.

11. Email Octopus

Email Octopus

Pricing: Paid plans start at $24/monthly, free plan

Best for: Growing businesses

If you’re looking for minimal design templates for your email marketing campaigns, then Email Octopus is made just for you. This is especially useful for small businesses with a few contacts as they can get access for free.

However, Email Octopus doesn’t have an extensive template collection, but if they fit your style, you’ll love it!

12. SendGrid

SendGrid email templates

Pricing: Paid plans start at $14.95, free plan

Best for: SMBs

Last but not least, SendGrid has a growing library of email templates for all tastes. Easy to customize and with pre-built call-to-action sections that promise to bring the conversions you’re expecting.

You can also set up your own templates using their Design and Code editor.

How To Choose The Right Template For Your Email Campaigns

Sometimes, it gets hard to decide which templates to use out of the available choices. Here are some steps to follow:

Define your Email Marketing Goals

First off, consider what you want to achieve through your marketing campaigns. Do you want to boost brand awareness or increase your sales at a certain period? These answers will help you pick the template style that works best each time.

For example, if you want to send a promotional campaign, you need an outline that showcases your products beautifully, with a clear call-to-action button. Here’s a template example by Moosend:

 All yours!

On the other hand, a welcome email should be more straightforward, with less copy and more gist.

Choose the Best Tool for You

At the end of the day, it’s not just about templates. If you need a platform to streamline your email marketing, you need to check every detail to get the tool that works.

Before you make your final call, browse their templates to see the variety they offer and if they suit you. And remember, you can always integrate your email marketing platform with external template libraries if you don’t want to restrict yourself.

Follow your Brand Guidelines

And of course, make sure that the templates you use fit your brand style. Once your subscribers open your email campaigns, they should be able to recognize that you are the sender before you take their breath away!

This doesn’t mean that you can’t experiment from time to time to spice up your brand outlook as long as it complies with your branding efforts.

Email Marketing Templates For Every Taste!

As you can understand, there are tons of templates covering every industry and need, no matter your style. So the next time you’re about to send a rather loose email, remember that there’s no excuse to cut down on email quality, especially when email platforms make crafting designated emails a piece of cake!

Ready to find the templates your customers will adore? Browse Moosend’s template library with professionally designed and perfect-looking templates to increase your KPIs. Try it today for free!

Email Marketing Template FAQs

And now, time for some quick questions around this topic for marketers in a hurry:

1. How Do I Create an Email Marketing Template?

You can either employ a designer to help you or use a template builder. Most email marketing platforms enable you to craft templates from scratch in simple steps, even for professionals with no design and coding experience.

2. What Are the Benefits of Email Marketing Templates?

Professionally designed email marketing templates enable you to increase customer engagement. This can ultimately boost your conversion rates in the future, contributing to your business ROI.

3. Where Can I Get Email Marketing Templates?

Here, we’ve collected some top tools offering email marketing templates that make a difference: 1) Moosend, 2) Sendinblue, 3) ActiveCampaign, 4) Mailchimp, 5) Campaign Monitor, 6) Zoho Campaigns, 7) Constant Contact, 8) Stripo, 9) Cakemail, 10) BEE Free, 11) Email Octopus, and 12) SendGrid.

4. How Can I Add a Template in Gmail?

Go to “Settings” on your Gmail account and find the “Advanced” tab. Enable the section “Templates” and click “Save Changes.” After you’ve written the copy, move to the three dots below, select “Templates” and “Save as new template.”


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