11 Best Email Marketing Software For Agencies [2024]

Every agency needs a good email marketing solution to grow their email list and build customized email designs that increase conversion rates. In short, it should simplify their operations and fulfill all their needs.

Today, we’ve hunted for the best email marketing software for agencies and found several suitable options, including Moosend, Campaign Monitor, Benchmark Email, Mailchimp, Klaviyo, or ActiveCampaign.

In this guide, you will find a complete comparison between them to streamline your operations and increase client retention.

Disclaimer: The information below is accurate as of November 23, 2023.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Best Email Marketing Software for Agencies: Comparison Table (Features & Pricing)

Below, we made sure to include user-friendly solutions for all kinds of budgets so you can find what works best for you.

Why not take a look at the following chart to see what we’re talking about?

So, how do you pick the right one? Selecting the best email marketing software starts with identifying your needs and goals.

Then, try to make a list of the features and functionalities you will need to enhance your email marketing campaigns. After that, determine your budget. How much are you willing to spend on the solution?

Of course, there are many other aspects you should consider when selecting your email marketing software, such as free trials or its deliverability rate.

Now let’s explore each solution by use case.

Best Email Marketing Software for Agencies by Use Case

People are unique, but so are the email marketing solutions on our list. Yet what makes them so special? Why have these particular names caught our attention?

Let’s see the reasons why in the following paragraphs.

• Moosend — Best all-in-one email marketing automation tool for agencies.
• Campaign Monitor — Best for customization options and autoresponders.
• Mailchimp — Best for pre-made templates and complex workflows.
• Benchmark Email — Best for design, interactivity, and responsiveness.
• Brevo — Best for SMS and WhatsApp campaigns.
• ActiveCampaign — Best for advanced marketing automation capabilities.
• Klaviyo — Best for building digital relationships.
• Constant Contact — Best for event management tools.
• HubSpot — Best for customer relationship management (CRM) tools.
• Omnisend — Best for email segmentation features.
• MailerLite — Best for simple marketing automation.

As you can see, many of these options show potential, and they can be just what your agency needs to grow.

Also, if you want to see the best marketing agency software solutions, check this article out.

Now, are you ready to meet Moosend?

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best feature: Drag-and-drop email builder

Overall rating: 4.7/5

Moosend is an all-encompassing email marketing and automation software that agencies can use to deliver engaging emails.

It’s a simple solution that beginners can use to craft compelling email marketing campaigns that convert casual visitors into engaged clients. But it’s also suited for seasoned marketers as they can find something to tinker with.

The tool’s modern design makes it easy for agencies to understand what they need to do to create emails that follow each client’s unique guidelines.

Everything on the platform is customizable, so you can add your own personal touch to it through brand colors or logos. Plus, since it’s your brand name, Moosend keeps its presence under wraps while you decide on your own custom domain.

Moosend’s administrative panel can help agencies add sub-accounts for their clients and manage them effectively. They promise to constantly deliver updates that make your life easier.

Through their intuitive drag-and-drop builder (and their 80+ responsive email templates), agencies can insert images, GIFs, videos, and other interactive elements without any HTML knowledge to craft the perfect email marketing campaign.

Moreover, you can create automation workflows, such as re-engagement campaigns, to send the right message to your audience when they’re most likely to interact.

Moosend gives users list segmentation tools that allow agencies to break up their lists into multiple segments based on any chosen criteria, such as age or gender.

Through real-time tracking and custom reporting solutions, you can see essential email metrics, such as open rate, click-through rate, or bounce rate.

Lastly, if you want to be something more than a user, you can join Moosend’s Agency program and earn a 30% recurring commission per client you introduce.

Moosend features

• Drag-and-drop editor
• Email newsletter templates
• List segmentation
• AI subject line and copy generator
• Reporting and analytics
• Automation workflow management
• Various integrations

Moosend pricing

The good news is that Moosend has a free 30-day trial with unlimited emails and no credit card required to try the platform. Then, you might opt for a paid plan, which starts at $9/month for 500 subscribers.

You can get started for free simply by signing up for an account!

2. Campaign Monitor

Pricing: Paid plans start at $11/month, free test account

Best feature: Email template builder

Overall rating: 4.1/5

Campaign Monitor is a marketing automation and email tool that connects marketing agencies with their audience.

It’s a platform suitable for agencies as it makes it easy to manage multiple accounts and create efficient email campaigns from one single dashboard.

The client dashboard gives you an overview of all your accounts. Moreover, you grant team members and clients view or edit permissions for each email campaign, analytics, etc.

What differentiates Campaign Monitor from its competitors is the built-in billing system that allows you to set different rates for different clients. You even have the ability to charge them in their local currency.

Furthermore, this email marketing software fits agencies because you can style the platform with your agency’s branding and imagery.

Moreover, if you don’t want to create a campaign from scratch and code your own HTML, you can use an existing template from their vast library.

Depending on your agency’s needs, this platform easily integrates with other tools, such as Shopify, WordPress, or Salesforce. To ensure your campaigns go smoothly, you receive actionable insights on enhancing your strategy so you can drive more revenue.

You’ll get real-time results that cover everything from automated journeys to transactional emails, all displayed on a single dashboard. This way, you can see what you must do to exceed your goals.

Campaign Monitor features

• Email template builder
• List segmentation
• Advanced analytics
• Marketing automation
• Integrations with third-party apps

Campaign Monitor pricing

For 500 contacts and 2,500 emails, the Lite plan starts at $11/month. If you want unlimited contacts, you need to pay $19/month.

You can also create an account for free but only send emails to five subscribers.

3. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Best feature: Content creation

Overall ranking: 4.3/5

Mailchimp is an email marketing software for agencies that uses automation to enhance your digital marketing efforts. If you’re an agency or freelancer, then you should know Mailchimp offers the tools you need to learn new skills, manage your clients, and build a positive reputation.

To expand your expertise and grow your business, you have access to exclusive tips and training that simplify client work so you can focus more on other tasks.

You also get insider perks, as you can be the first one to look at new features or inspiring events and access stories and tips from the community.

With Mailchimp & Co—a feature not many alternatives have—you can earn commissions from helping your clients achieve their goals.

Since you become an official Mailchimp partner, you can help your clients faster through 24/7 priority support. You can generate more leads and gain online visibility with a listing in Mailchimp’s Experts Directory.

The more you upgrade, the more benefits you get, such as opportunities to feature in Mailchimp’s content or access to social media toolkits.

Like Campaign Monitor, Mailchimp lets you connect your account with your client’s account and manage them from a single dashboard.

The platform is easy to use for both beginners and seasoned marketers. Through rich email editors, robust automation, and developer APIs, you can build email marketing campaigns that get the desired results.

Mailchimp features

• Marketing automation
• Social media marketing
• Reporting and analytics
• Content creation
• Customer journeys

Mailchimp pricing

You can sign up for Mailchimp’s free plan, but it has limited features, such as 1,000 monthly and Mailchimp-branded emails.

If you want to benefit from its more advanced features like personalized onboarding or advanced segmentation, you need to pay $20/month.

4. Benchmark Email

Pricing: Paid plans start at $9.99/month, free plan

Best feature: Lead generation tools

Overall ranking: 4.3/5

Benchmark Email is an email marketing solution that uses AI tools, landing pages, and marketing automation to help agencies reach their objectives.

By combining your expertise in the field with Benchmark’s tool, you have the perfect combination for scaling your agency’s growth. Benchmark offers a packaged digital marketing solution that brings you more significant profit in the long run.

Furthermore, they have extended email marketing services, such as reseller and client management tools, that enhance the customer journey. With them, you can resell Benchmark to your clients and receive a 30% ongoing discount or commission for every new person you bring in.

Benchmark also takes care of your marketing, as it provides the assets you need to attract and retain clients.

When it comes to client management, they include agency-focused tools in the Benchmark app so you can track clients directly on the dashboard. This way, you ensure you generate the desired results each month.

It might sound complicated, but if there’s any problem, Benchmark offers dedicated customer support with marketing experts who can help you and your clients succeed.

This email marketing tool has smart AI-powered email tools that help agencies build email marketing strategies that get more email opens.

Benchmark Email features

• Drag-and-drop builder
• Lead generation tools
• Sign-up forms
• eCommerce tools
• Tracking & reports

Benchmark Email pricing

You can try Benchmark email for free for 3,500 emails per month and the ability to segment your email lists.

Their Lite paid plan starts at $9.99/month, and while it has the same number of emails as the free plan, you send them without any Benchmark branding and can schedule them whenever you wish. You can also get the Pro plan at $15/month.

5. Brevo (Formerly Sendinblue)

Pricing: Paid plans start at $25/month, free plan

Best feature: SMS marketing

Overall rating: 4.5/5

Brevo (formerly known as Sendinblue) is an all-in-one CRM platform that specializes in automating your email marketing campaigns over chat, SMS, or WhatsApp.

This software is suitable for agencies, consultants, and digital professionals, and it’s ideal for expanding your skill set, growing your business, and helping your customers thrive.

Brevo focuses on connecting with your clients via email and SMS marketing. You can boost engagement through personalized emails, SMS, or WhatsApp campaigns sent directly to your clients’ inboxes and smartphones.

Moreover, you have real-time updates, such as trigger transactional SMS, for automated alerts. This applies to tasks such as order confirmations or shipping updates.

To see if this strategy works, Brevo puts campaign reports and statistics at your disposal to see what your audience likes and dislikes.

In general, this email marketing software for agencies is pretty easy to use with a clean interface, user-friendly builders, and advanced functionality that will elevate your strategy.

Moreover, if you want to be part of their program, you’ll start as a Pioneer, receiving a 10% monthly or yearly recurring commission for each new client. Like other alternatives, you can join a community of experts on Slack for more guidance.

As you upgrade, you’ll receive a maximum of 25% monthly commissions and premium customer support, with the condition that you have at least 15 paying customers.

Brevo features

• User-friendly email editor
• SMS marketing
• Automation features
• Sign-up forms
• Live chat

Brevo pricing

You can use Brevo for free for 300 emails per day. You also get customizable email templates and access to the drag-and-drop editor. All plans, whether paid or not, have unlimited contacts.

If you want to invest in more advanced marketing features, such as basic reporting and analytics, you need to pay $25/month.

6. ActiveCampaign

Pricing: Paid plans start at $49/month, 14-day free trial

Best feature: Flexible Email API

Overall rating: 4.5/5

ActiveCampaign is a marketing automation tool that delivers personalized communications to your audience when they’re the most engaged.

Like its popular alternatives on this list, it’s a good solution for agencies that want to leverage the power of automation to get more clients. Plus, if you become an ActiveCampaign partner (whether that’s an affiliate, reseller, or consultant), you help them grow.

To build trust with your existing clients and retain them in the long run, you stay in touch with them through thought leadership content—a strategy many brands use so their audience perceives them as authoritative sources.

Through their sales CRM platform, agencies can manage client relationships more efficiently. With automation features and task assignments, it’s easy for you to keep all client accounts updated.

Furthermore, ActiveCampaign keeps your brand top of mind, meaning you can build your newsletters with your own logo and colors. This way, you deliver targeted content relevant to each segment of your audience.

As an agency, you’re likely to have other tools you use to grow—so if you migrate to ActiveCampaign, you’d want to keep these tools with you.

Don’t worry; ActiveCampaign integrates with 870+ top marketing platforms, such as PayPal or WordPress, so you can switch all your tools without losing anything vital.

ActiveCampaign features

• Advanced marketing automation
• CRM features
• Email API
• Apps and integrations

ActiveCampaign pricing

For individuals and small businesses, ActiveCampaign offers a Lite plan starting at $29 per month with email marketing and automation features, inline forms, and event tracking.

You can always try their solution for free in a trial.

7. Klaviyo

Pricing: Paid plans start at $20/month, free plan

Best feature: Automated workflows

Overall rating: 4.6/5

Klaviyo is an intelligent marketing automation tool for sending engaging content to your audience that converts.

This email marketing software provider ensures that your content reaches the right audience at the right time to make a positive impact through data-driven practices.

Through their data and tech stack unification, Klaviyo lets you personalize your emails as much as you want and streamlines your workflows to ensure your messages end up in your audience’s inboxes.

When it comes to crafting content, this email marketing tool uses artificial intelligence to drive success. You have AI-generated subject lines or predictive analytics to gain a competitive edge over your competitors.

Agencies can also create high-quality emails that resonate with their clients through professionally designed templates. Their email builder is easy to use for both beginners and experts, and the reusability of the sections helps you keep a consistent brand image.

Like other email service providers, Klaviyo has a profitable partner ecosystem where agencies can learn various methods for higher customer satisfaction, increased client retention, and lower total cost of ownership.

Lastly, their partner program has incentives, tools, and training materials that grow your business, but you can also enter a community of experts who will guide you along the way.

Klaviyo features

• Email list segmentation
• Mobile push
• Automation workflows
• AI and machine learning tools

Klaviyo pricing

For a small number of contacts and suitable for those just getting started, you can use Klaviyo for free for 500 monthly email sends and 150 free SMS/MMS credits.

If you have more contacts, between 251 and 500, their email-only service starts at $20/month with 2,500 monthly email sends.

8. Constant Contact

Pricing: Paid plans start at $12/month, 60-day free trial

Best feature: List-building tools

Overall rating: 4/5

Constant Contact is a digital marketing and email tool that’s easy to use to reach your objectives and expand your services.

This email marketing software for agencies uses artificial intelligence to deliver relevant content with the right keywords. Furthermore, you can create emails that stand out through their simple email editor and hundreds of pre-made templates.

All the templates are mobile-optimized, so your emails will be consistent no matter the device your clients use, and they adjust automatically to different screens.

Since Constant Contact uses automated tasks, agencies can send the right message at the right time. You also have dynamic content blocks that ensure you say the right thing—and adjust your strategy based on who sees the email.

Constant Contact’s analytics and reporting tools allow you to track all your emails to measure success in real-time.

By joining their Partner Program, you get tailored solutions that help you craft emails, send them to every customer, and track them.

After choosing the program that works best for you, your agency can access and manage all of your clients’ accounts. Plus, you get up to a $200 bonus for each new customer you sign.

With Constant Contact Certification, you can grow your business faster; in addition, you get a listing in their Agency Directory for better visibility.

Constant Contact features

• List-building tools
• Event marketing
• Mobile apps
• Landing pages

Constant Contact pricing

If you’re curious about Constant Contact’s services, you can try their tools for free in a 60-day trial.

When you’re ready to invest, you should know that you need to pay at least $12/month, which is cheaper than other alternatives.

In this subscription plan, you get 1 GB of storage and monthly email sends calculated by your number of contacts.

9. HubSpot

Pricing: Paid plans start at $20/month, free plan

Best feature: Advanced CRM tools

Overall rating: 4.4/5

HubSpot is a popular CRM solution that connects your sales, marketing, and content management to grow your business.

Agencies can benefit from their Partner Program and get all the support, tools, and resources they need to expand their services, enhance customer retention, and win new clients.

You don’t have to worry about implementation, as they streamlined their onboarding process, and you can use their services as soon as possible.

Regarding marketing software, HubSpot helps agencies save time and effort by offering an easy-to-use platform for optimizing email marketing campaigns.

As a result, you forge deeper connections with your customers and receive better outcomes.

You can generate more leads through forms, and by using live chat, you help website visitors with targeted welcome messages.

In addition, HubSpot integrates with Salesforce—no setup required—so you enhance your business data.

What differentiates HubSpot from other marketing software is that HubSpot provides connected tools and experiences in one user-friendly platform.

Agencies can build personalized and automated marketing campaigns, design SEO-optimized web pages, and track their marketing performance with custom reporting.

HubSpot features

• Contact management
• Live chat
• Advanced marketing reporting
• Marketing automation

HubSpot pricing

This platform offers free tools to start generating and emailing new leads, such as marketing, sales, or CMS tools.

For individual and small teams, agencies pay a $20 monthly fee for the Starter plan, including email marketing, forms, or live chat.

10. Omnisend

Pricing: Paid plans start at $16/month, free plan

Best feature: Campaign targeting

Overall rating: 4.5/5

Omnisend is an email and SMS marketing platform that helps agencies reach their customers and retain them.

Choose a template from their vast library of designs and customize each of them to fit your brand, which you can reuse later for future campaigns.

This email marketing software for agencies offers an intuitive drag-and-drop email builder to craft your campaigns. Moreover, you can use the A/B Testing features to create different variations of them to find the content that converts.

Apart from email, Omnisend offers SMS marketing tools to enhance your engagement efforts. And to build your expertise, you also have access to their knowledge base, where you’ll find handpicked training courses.

By partnering with Omnisend, you earn at least a 20% revenue share of your client’s plan if they remain with Omnisend for a longer period.

Through their portal, you get non-stop access to your client accounts, where you can manage them all. Plus, you can search through carefully selected job offers to gain new leads.

With that knowledge, and paired with Omnisend’s email campaigns, you can create professional and personalized emails without time-consuming editing or coding skills.

Omnisend features

• Drag-and-drop email builder
• Campaign targeting
• A/B testing
• Web push notifications

Omnisend pricing

Their free plan can help agencies reach up to 250 contacts through 500 emails per month, and you have access to pop-ups, pre-build automations, and A/B testing.

When you upgrade to their standard plan, which is $16/month, you receive 6,000 emails per month and a customer success manager.

11. MailerLite

Pricing: Paid plans start at $10/month, free plan

Best feature: Transactional emails

Overall rating: 4.7/5

MailerLite is a digital marketing tool that helps agencies craft engaging and responsive email campaigns.

MailerLite’s platform has three email editors you can choose from to build your campaigns: drag-and-drop, rich-text, or custom HTML. With each of them, you can give your emails a personal touch that gets you more clicks.

A unique advantage compared to other competitors is that you can access over 1 million free graphics, such as high-quality icons or highly engaging GIFs.

Simply drag and drop your files into the platform—and organize them into folders.

By teaming up with MailerLite, you join a community of over 1 million consultants, agencies, and freelancers who want to share their expertise on how to grow your business.

Your agency can attend the MailerLite Academy to earn a certified badge that demonstrates you’re an email marketing pro and get listed in their expert directory.

Aside from staying informed about upcoming events or product releases, you get beta access to test new features.

MailerLite features

• Newsletter editor
• Transactional emails
• Paid newsletter subscriptions
• Website builder

MailerLite pricing

This solutiom has a free plan you can use with essential features like an email automation builder or drag-and-drop editor for 1,000 subscribers and 12,000 monthly emails.

For more advanced features, such as dynamic emails for drip campaigns and unlimited monthly emails, you have to pay $10 a month.

Looking for Email Marketing Software for Agencies?

And voila, this is the end of the list. Pat yourself on the back for reaching this part.

Now, we’re curious: have you found something you like?

If you need a hand, why not give Moosend a go? You can create flawless email campaigns that follow each client’s unique guidelines.

Moreover, you can automate your workflows, such as cart abandonment or re-engagement campaigns, so that you can send the right message at the right time.

We invite you to try it now by registering for free! You won’t regret it.