28 Best Marketing Newsletters To Join In 2024 [+How To Start One]
Published By Marilia Dimitriou
August 12, 2024
12/08/24
Imagine starting your day with a quick scan of your inbox, having all the latest marketing tips, trends, and updates at your fingertips. No more endless scrolling or searching for quality content on search engines and social media platforms. Sounds ideal, right?
But is it possible? Of course. If you want to stay up to date with marketing news but don’t have time for lengthy posts, subscribing to marketing newsletters can give you essential updates that fit into your busy schedule.
In this post, we’ll show you some of the best marketing newsletters you can follow to turn your email into a small powerhouse of knowledge, featuring important marketing topics, such as eCommerce, social media, SEO, and more.
What Is a Marketing Newsletter?
A newsletter is a communication tool that allows businesses and content creators to share updates, industry news, tips, and special offers.
A marketing newsletter will focus on various aspects of marketing:
- eCommerce
- social media
- email marketing
- Content marketing
- SEO
- general marketing
By subscribing, professionals can quickly and easily access essential information without having to search for it on search engines.
Should You Subscribe to a Marketing Newsletter?
The short answer is yes. Joining a newsletter is like a cheat code because you get the content you love delivered straight to your inbox, right when you want it.
Just add your email address, contact information, and hit the subscribe button. Most newsletters will ask you to specify your preferences to personalize the content you receive.
In some cases, you can choose the frequency (daily, weekly, monthly, etc.) to ensure you get the right amount of information without feeling overwhelmed.
Here are a few more reasons why you should join a marketing newsletter:
- Latest marketing trends and news: Stay up to date with the marketing community. For example, learn about new social media algorithms or upcoming digital marketing conferences.
- Expert insights: Access tips and strategies from industry leaders. For instance, you can receive advice from experts like Neil Patel on SEO best practices.
- Networking opportunities: Connect with like-minded professionals. Engage with a community of marketers through exclusive webinars or even forums.
- Exclusive content: Access special promotions and events. Be the first to know about discounts on marketing tools and courses or tickets to industry events. Also, paid subscriptions will cost you between $5 and $15.
- Educational content: Gain access to whitepapers, case studies, and how-to guides. Learn how successful campaigns were executed and how you can replicate their success.
- Career growth: Stay informed about job openings and marketing courses or webinars. Get career advice and find out about new roles or skills in demand in the marketing industry.
Here’s a great example from Shopify’s newsletter, featuring a list of curated eCommerce content for their subscribers:
Below, you will find various newsletters to follow, from eCommerce marketing and SEO to email and social media marketing.
General Marketing Newsletters
Here are some of the best marketing newsletters focusing on general tips, strategies, news and insights.
1. GrowthWaves
GrowthWaves is a free and premium, bi-weekly newsletter focused on B2B growth strategies. Launched by Minuttia, it offers exclusive insights, case studies, and expert content to help you navigate B2B marketing.
The Pro version will give you access to more benefits, including an exclusive monthly note, more interviews, frameworks, trends, opinions, templates, tools, and webinars.
Lastly, paid subscribers will also receive software discounts, while a job board is in the works and will be launched soon.
What to expect:
- Two email newsletters per month
- Access to a growing archive of 20+ exclusive case studies, frameworks, and interviews (limited for free users)
- One exclusive Note per month (Pro)
- Quarterly webinars and AMAs (Pro)
- Monthly Office Hours (Pro)
- Additional exclusive content and resources (Pro)
Frequency: Bi-weekly
Subscription: Free, paid ($240/year, with special promotions available)
2. Marketing Brew
Marketing Brew is an email newsletter produced by the creators of Morning Brew and is designed specifically for marketing professionals.
It provides essential information on the evolving dynamics of the marketing and advertising industry.
Marketing Brew aims to equip subscribers with the latest information they need to excel in their marketing roles.
What to expect:
- Latest trends and developments in the marketing world
- Insights and advice on effective business marketing strategies
- Updates on social media trends and best practices
- Information on the latest ad tech innovations
- Real-world examples and success stories from leading marketing campaigns.
- Data-driven insights to help improve marketing strategies
- Information about job opportunities within the marketing sector
Frequency: Three times a week
Subscription: Free
3. MarketingProfs Today
MarketingProfs is a top resource for B2B marketing professionals and entrepreneurs, offering articles, guides, podcasts, infographics, training, insights, and tools.
Their newsletter is designed to help you improve your marketing skills and stay informed on industry trends.
It delivers effective marketing strategies, expert advice, training programs, webinars, detailed articles, and newsletter updates directly to your inbox.
What to expect:
- Learn effective B2B and SaaS marketing strategies
- Strategies and tips for creating and distributing valuable content
- Best practices for email campaigns and deliverability
- Insights on leveraging social platforms for marketing
- Techniques and trends in business-to-business marketing
- Comprehensive approaches to building effective marketing plans
- Data-driven insights and performance measurement
- Enhancing interactions and satisfaction across the customer journey
Frequency: Four times a week
Subscription: Free
4. Growth Hackers
GrowthHackers is a premier community founded by entrepreneur, angel investor, and startup advisor, Sean Ellis.
The focus is on scalable and sustainable business growth. It provides a platform for growth professionals, marketers, product managers, and innovators to connect, share experiences, and learn from one another.
Through their newsletter, you’ll receive the latest growth hacking strategies, case studies, and insights to power up your business.
What to expect:
- Wrap-ups of the best growth-related content from the community
- Case studies and strategies used by leading companies like Uber and Airbnb
- Participate in sessions that cover AI tools, growth strategies, and more
- Connect with peers facing similar challenges
- Access to courses and certifications through Growth University
- Engage in exclusive member events, including AMAs and strategy sessions
Frequency: Weekly newsletter
Subscription: Free
5. The Hustle
The Hustle is among the best marketing newsletters for general marketing tips, sales, and more. Created by HubSpot, it keeps over 2.5 million innovators informed on business and tech news.
It provides fresh, no-nonsense (and no fluff) stories and insights.
What to expect:
- Marketing news and updates
- The Daily: a curated roundup of impactful news and trends every weekday morning.
- The Sunday Story: deep dives on business, founders, case studies, and important trends.
Frequency: Daily newsletter (every morning)
Subscription: Free
6. Marketing Dive
Marketing Dive is a daily newsletter that sends you the latest news and trends in the marketing industry. Every week, it covers a wide range of topics, including online marketing, social media, brand strategy, advertising, marketing technology, data/analytics, and content marketing.
Every Thursday, you’ll get in-depth reports on campaigns, platform developments, apps, gaming, and trends. On Mondays, the focus is on campaigns, reviews, and strategy, ensuring you start your week with actionable insights and updates.
What to expect:
- Receive top marketing news each morning
- Get in-depth reports on key topics
- Stay updated with analysis and trends in marketing
- Learn strategies and best practices from industry experts
- Get notifications about upcoming webinars and events
Frequency: Daily, Weekly
Subscription: Free
7. Stacked Marketer
Stacked Marketer is your go-to daily newsletter for curated digital marketing news and trends.
Designed to be consumed in just 7 minutes, it delivers actionable insights and the latest industry updates to keep marketers ahead of the curve.
Stacked Marketer also partners with various marketing platforms, which are regularly featured in their newsletter.
What to expect:
- Daily updates on digital marketing, advertising, SEO, and more
- Actionable strategies and tips
- Industry news and trend analysis
- Insights on new tools and resources
- Highlights from top marketing experts
Frequency: Daily newsletter
Subscription: Free
8. The Marketer’s Playbook
The Marketer’s Playbook is a weekly newsletter offering a round-up of essential marketing news and strategies.
It covers the latest developments in the marketing world, providing insights and practical tips to help marketers stay ahead.
What to expect:
- Updates on major marketing news and trends
- Insights into advertising technologies and strategies
- Practical marketing tips and strategies
- Highlights of significant changes in social media platforms
- Analysis of current industry developments
Frequency: Weekly newsletter
Subscription: Free
9. Zero to Marketing
Zero to Marketing is an email newsletter that provides marketing insights through detailed case studies called “How I’d grow [brand name].” Each month, it features an analysis of an online business with practical growth strategies.
This newsletter is great for small business owners, startups and those who need more actionable growth marketing tips.
What to expect:
- In-depth case studies on online business growth
- Practical marketing tips applicable to your business
- Insights from a top marketing expert
- High engagement with over 50% open rate
- Recommendations and strategies to implement in your own marketing efforts
Frequency: Monthly newsletter
Subscription: Free
Ecommerce Marketing Newsletters
Following an eCommerce marketing newsletter is a great way to keep up with the latest eCommerce trends and learn new strategies for your business.
You can also find out what eCommerce giants like Amazon and eBay are doing and let industry experts give you tips to improve your operations.
Here are our best marketing newsletters for eCommerce.
10. CartHustle
CartHustle is a weekly eCommerce newsletter for eCommerce leaders and marketers.
Every Tuesday, it provides essential insights and curated news to help online businesses thrive. It also covers various industry news, such as Temu’s marketing activities, social media updates, and more.
According to the creator, the newsletter’s goal is to help you become a smarter eCommerce pro in 5 minutes.
What to expect:
- Updates on the latest eCommerce developments
- Emerging trends to keep you ahead of the curve
- Tips to grow and optimize your online business
- Advice and opinions from industry leaders
- Partnerships with tools and services, offering special discounts
Frequency: Weekly newsletter (Tuesdays)
Subscription: Free
11. Digital Commerce 360
Digital Commerce 360 offers daily eCommerce news, award-winning research and data, and more to retailers, manufacturers, distributors, and solution providers.
With over 20 years of expertise, their newsletters will deliver actionable insights and reliable analysis to enhance your eCommerce strategy.
During subscription, you’ll be asked to choose the type of newsletter you wish to receive. You can select between Retail Ecommerce News, B2B Ecommerce News, or both.
What to expect:
- Optimization strategies for improving performance
- Latest technology trends
- Insights into emerging market leaders
- Effective marketing and merchandising tactics
- Streamlining operational processes
- In-depth exploration of current trends, including webinars and whitepapers
Frequency: Every Tuesday, Wednesday, and Friday
Subscription: Free
12. The Daily Carnage
The Daily Carnage is a daily marketing newsletter that delivers a handpicked list of the best marketing content straight to your inbox every day.
TDC is a great source of tips and news, curated by Carney, a digital agency, known for its expertise in design, development, and marketing strategies.
They work with a diverse range of clients, such as Duolingo, providing data-driven and creative solutions to help businesses thrive in the digital landscape.
What to expect:
- A daily selection of top marketing articles and trends
- Practical advice and strategies to implement in your marketing efforts
- A fun and engaging way to start your day with valuable marketing content
Frequency: Daily
Subscription: Free
Further reading: Discover more on our dedicated list with the best eCommerce marketing newsletters to join.
Email Marketing Newsletters
Email marketing is a vital component of any digital marketing strategy, offering numerous benefits and a high return on investment (ROI).
It allows businesses to reach a large audience directly, foster relationships with customers, and drive conversions.
Here are some top email marketing newsletters to keep you informed and help improve your email campaigns.
13. Moosend’s Newsletter
Moosend is an email marketing platform that lets you create and send beautiful newsletters through a user-friendly editor.
Their marketing blog covers various topics mainly on email marketing, such as strategies, campaign examples, best practices, and more. Nevertheless, you can also find tips on how to create landing pages and forms, software comparisons, and benchmarks.
If you want to be up to date with Moosend’s content, you can join their monthly newsletter.
What to expect:
- Blog post roundups
- Email tips and strategies
- Social media updates
- Games, polls, etc.
- Product announcements
- Special discounts
Frequency: Monthly content and social updates
Subscription: Free
14. VeryGoodCopy
VeryGoodCopy by Eddie Shleyner offers copywriting tips and email marketing strategies.
Expect insightful advice on crafting compelling copy that will elevate your campaigns and improve your click-through rates and conversions.
When you subscribe you will also get access to 6 “micro” courses about copywriting to learn the essentials.
What to expect:
- Tips creating more relevant and compelling email copy
- Strategies for effective email marketing
- Insights from industry experts
- Additional content (micro courses, case studies, etc.)
Frequency: Weekly
Subscription: Free
15. Litmus
Litmus is an email marketing tool that delivers best practices for email design, deliverability, and optimization, helping you enhance the performance and reach of your email campaigns.
Their monthly newsletter is packed with all the email insights, tips, and trends you need to know. You’ll also receive the best content from the Litmus blog and around the community delivered to your inbox every Thursday.
What to expect:
- Monthly tips, insights, and stories to help you get the most out of Litmus, plus be the first to know about what’s new in Litmus
- Guides, ebooks, and research reports
- Be the first to know about upcoming virtual and in-person events
- Stay up-to-date with Litmus’ annual email conference, Litmus Live
Frequency: Weekly and monthly newsletter
Subscription: Free
16. Really Good Emails
Really Good Emails provides examples of effective email design. It showcases the best examples and resources to help you create outstanding emails.
If you’re looking for inspiration, receiving the best email examples directly to your inbox is a great way to save time. Plus, you can use their library to find everything you need to create your next campaign.
What to expect:
- Inspiration from top email marketing campaigns
- Weekly updates with the latest in email design trends
- Funny and engaging content
Frequency: Twice a week
Subscription: Free
Social Media Marketing Newsletters
Staying updated with the latest trends and strategies in social media marketing is crucial for any business since most consumers use social media to get informed and even buy products.
Here are some of the best marketing newsletters for social media to help you stay ahead.
17. Buffer’s Newsletter
Buffer is a social media marketing platform that helps businesses build their audiences organically.
Apart from the software, Buffer runs a newsletter with tips and strategies for leveraging social media in business, helping you increase your social media presence and engagement.
They also cover media news from networks like Instagram, X, LinkedIn, Facebook, and more, along with the newest tools and social media trends.
What to expect:
- Weekly tips and strategies for effective social media use
- Practical advice to enhance social media engagement
- Insights into best practices for various social media platforms
Frequency: Weekly
Subscription: Free
18. Geekout
Curated by Matt Navarra, Geekout offers insights and updates on social media trends and tools, keeping you informed about the latest developments in the social media world.
Matt covers various networks, from Instagram and X to TikTok and LinkedIn. The newsletter already has a following of 32K+ subscribers.
For $6, Geekout PRO members get breaking social media news alerts, early access to new features, exclusive chat channels, beta invites for new apps, free social media career coaching calls, and support Geekout’s operations.
What to expect:
- Regular insights and updates on social media trends
- News on the latest tools and developments
- Expert opinions and analysis from Matt Navarra
- Exclusive content (if Pro member)
Frequency: Weekly
Subscription: Free, paid
19. Social Media Examiner
Social Media Examiner is, according to the creator, your guide to “the marketing jungle.”
This email newsletter delivers strategies and tips for improving your social media presence, focusing on both organic and paid social media marketing.
Subscribers will receive reports and other useful content to help them build their social media marketing strategy from the ground up.
What to expect:
- Weekly strategies and tips for social media marketing
- Guidance on both organic and paid social media efforts
- Updates on the latest trends and best practices
- New social media network features
Frequency: Weekly
Subscription: Free
20. Later
Later is a social media management platform that runs a free newsletter for everyone who wishes to expand their reach through social media.
The newsletter provides tips on Instagram marketing and visual content strategies, offering the latest trends, news, and resources to enhance your social media efforts.
Plus, you’ll be joining a community of 1M+ marketers and get insights from industry experts.
What to expect:
- Weekly tips on Instagram marketing and visual content
- Updates on the latest Instagram trends and features
- Resources to improve your visual content strategy
Frequency: Weekly
Subscription: Free
Content Marketing Newsletters
If you want to learn more about content marketing, read case studies and get actionable tips, here are some great newsletters you can join.
21. Marketing Examples
Marketing Examples is a newsletter by Harry Dry that showcases real-life marketing case studies and examples. It is designed to inspire and educate marketers with practical and effective strategies.
By subscribing, you’ll receive emails with three short examples, two copywriting tips, and Harry’s favorite tweet.
What to expect:
- Real-world marketing campaign examples
- Copywriting tips and techniques
- Case studies that demonstrate successful marketing tactics
Frequency: Bi-weekly
Subscription: Free
22. Everyone Hates Marketers
Everyone Hates Marketers is among the best marketing newsletter that provides strategies for authentic and effective marketing without gimmicks. It focuses on genuine marketing approaches that build trust and engagement.
Subscribers will learn more about advanced positioning, branding, and get lead generation tips to elevate their businesses. What’s more, if you’re wondering what the emails look like, there’s an archive with the creator’s favorite newsletter picks.
What to expect:
- Strategies for authentic marketing
- Tips on avoiding marketing gimmicks
- Insights on building customer trust and loyalty
Frequency: Daily newsletter
Subscription: Free
23. Content Marketing Institute
The Content Marketing Institute (CMI) is a leading resource for content marketing education and research. So, if you want high-quality content, you should subscribe to their newsletter.
Members will get expert insights, industry news, and practical guidance to enhance their content marketing strategy and more.
What to expect:
- Daily Alerts: Latest editorial articles each workday
- Weekly Newsletter: Recaps of top articles and news every Friday
- Event Updates: Announcements and discounts for events
- Partner Emails: Educational offerings from trusted partners
- Instructive content fundamentals and advanced skills
- Stand-out examples from peers
- Thought-provoking trend analysis
Frequency: Daily and weekly newsletter
Subscription: Free
24. Copyblogger
Copyblogger is a great resource for digital content creators, offering strategies to improve writing skills and develop effective content marketing tactics. Their mission is to help marketers create compelling, high-quality content that drives engagement and business growth.
Their newsletter delivers weekly writing and content creation strategies for marketers. It focuses on improving writing skills and developing effective content marketing strategies.
What to expect:
- Writing tips and techniques
- Strategies for content creation
- Insights from content marketing experts
- Free training on signup
- Variety of topics (AI, side hustles, job opportunities, growth, etc.)
Frequency: Weekly
Subscription: Free
Analytics & Insights Newsletters
If you love analytics and insights, then you should consider joining newsletters that delve deeper into the world of data. Here are some great options to follow.
25. Ariyh
Ariyh is a great marketing newsletter providing data-driven insights and academic research summaries. It translates scientific findings into practical marketing strategies that you can implement into your own campaigns.
This newsletter is perfect for busy marketers, offering 3-minute reads every Tuesday. Moreover, Ariyh offers playbooks on pricing and promotions and eCommerce optimization that you can purchase through their website.
What to expect:
- Marketing recommendations based on the latest scientific research
- Practical insights that are easy to apply
- Evidence-based tips to boost marketing results
- Exclusive paid content
Frequency: Weekly (Tuesdays)
Subscription: Free
26. Experimental Mind
Experimental Mind is a weekly newsletter by Kevin Anderson, Product Manager Experimentation of Vista. It focuses on the intersection of experimentation, analytics, and behavioral science.
This newsletter is designed for curious individuals seeking to enhance their understanding of these fields.
What to expect:
- Curated articles on experimentation, analytics, and behavioral science
- Insights from industry leaders and experts
- Thought-provoking content and practical applications
- Recommendations from Kevin Anderson’s personal readings and podcasts
Frequency: Weekly newsletter (Mondays)
Subscription: Free
SEO & SEM Newsletters
If you want to step up your search engine optimization and see how SEM can help you promote your business through search engines, you can subscribe to some of the most popular newsletters out there, like Moz.
27. Moz Top 10
The Moz Top 10 is a bi-weekly newsletter curated by Miriam Ellis that delivers the best articles on SEO and inbound marketing. It is carefully crafted to keep you updated with the most valuable insights and trends in the industry.
Apart from the hand-picked content, subscribers will also receive special offers from Moz.
What to Expect:
- Bi-weekly selection of top SEO and marketing articles
- Essential information on the latest trends
- Curated content from experts in the field
Frequency: Bi-weekly
Subscription: Free
28. Ahrefs Digest
Ahrefs is a leading SEO toolset provider that helps professionals improve their website’s search engine ranking and traffic through analytics and insights.
Digest is their weekly newsletter delivering the latest industry news, insightful articles, and practical tips for digital marketers and SEOs.
What to expect:
- The latest news from the SEO industry
- Insightful reads for digital marketers
- Best new posts from the Ahrefs blog
- Occasional memes, surveys, and giveaways
Frequency: Weekly
Subscription: Free
Tips on How to Start Your Own Marketing Newsletter
Did our list of the best marketing newsletters make you think about starting your own?
Whether you have a business or a blog, designing your own marketing newsletter can help you engage your audience, share valuable insights, and build a community around your brand.
Here are some simple tips to get you started.
1. Define your goals and find your audience
Start with what you want to achieve with your newsletter. Are you looking to increase brand awareness, generate leads, or provide educational content? Having clear goals will then help you guide your content creation process and delivery.
Additionally, you need to understand who your target audience is and what type of content they find valuable. You can conduct surveys or use analytics to gather insights about their preferences and needs.
After doing that, select a specific niche or theme for your newsletter to focus on. This could be anything from SEO tips, social media strategies, content marketing, or industry news.
2. Use an email marketing tool
Using a dedicated email service provider (ESP) will give you all the freedom and assistance you need to create and deliver your newsletter.
While platforms like Substack and Beehiiv are great for starting out, an email platform will provide you with an advanced builder, enhanced customization options, personalization capabilities, efficient list management, detailed analytics, and the ability to automate your newsletter process.
This way, you can put your newsletter on autopilot. And since you’ll also get access to tools like landing pages and forms, you can promote it more easily through your website or social media.
If you’re looking for a user-friendly tool to get started, Moosend is a great option that’s both affordable and powerful. It offers pre-made newsletter templates to help you get started quickly, and audience management tools to keep your contacts organized.
Additionally, with Moosend, you’re not just designing and sending your newsletter. You can also create a dedicated landing page and a subscription form to attract new subscribers and expand your subscriber base.
Since all these features are integrated within the same tool, you ensure consistency in your branding and overall messaging. This unified approach will help you maintain a professional look and feel throughout your marketing newsletter.
3. Plan your content
Creating a content calendar will help you plan your topics in advance, ensuring a consistent flow of engaging content.
By mixing different types of content—such as articles, case studies, tips, news updates or even memes—you keep your audience interested and establish your presence in the industry.
To create your content calendar, start by identifying key themes based on your audience’s interests and plan how often you’ll post each type of content. Use a planning tool like Trello to keep everything organized and avoid duplicate content.
Lastly, don’t forget to review your email calendar to adapt to changing trends and feedback.
4. Design your newsletter
Since you’ve got competition out there, you need to make your newsletter stand out.
Pay attention to different elements such as layout, images, and color schemes. Also, use a clean layout that is easy to navigate, incorporate high-quality images that capture attention, and maintain a consistent color scheme that aligns with your brand.
Tools like Canva can be helpful in creating professional designs for your newsletter. Again, don’t forget to maintain consistency.
Further reading: Learn more about newsletter design in our newsletter creation checklist.
5. Write compelling subject lines
Your subject line is the first thing subscribers see, so make it attention-grabbing and relevant. A good subject line can significantly improve your open rates.
So, before you do anything else, take some time to plan each campaign’s subject lines. You can make them professional or even use them to tell a story.
Here are some things you can use to ace them:
- Aim for a maximum of 50 characters to ensure it displays well on all devices.
- Include the recipient’s name or tailor the subject line to their interests to increase engagement, e.g., “Jack, Your Weekly Marketing Tips Are Here!”
- Use numbers (especially even ones) to attract attention and set clear expectations.
- Emojis can make your subject line stand out, but ensure they are relevant.
- Questions can pique curiosity and encourage opens.
- Avoid spammy words, such as loans, free cash, violence-related terms, etc.
Now you can create some compelling subject lines for your newsletters. Here are some real-life examples from eCommerce marketing newsletters to get inspired:
- 📬 What Customers Want: Let’s Discuss! – Join us virtually on 7/11 (Retail Brew)
- Deep Dive Wednesdays – July 10, 2024 (DTC Daily)
- Coping high logistics costs, converting customers to newsletter subscribes, and more (D2C Digest)
- Insider Today: AI upends job interviews – Plus: Personalized-pricing hell, and a $3000000 scam (Business Insider)
Further reading:
- Employ a subject line tester to help you out, such as Refine.
- Use ChatGPT prompts to help you with subject line creation.
- Don’t forget to follow subject line best practices to improve them.
6. Personalize your email newsletter
Email personalization can shape your subscribers’ experience, making them feel valued and understood.
By addressing them by name and tailoring content to their preferences and behavior, you can improve engagement and build stronger relationships. Personalized emails tend to have higher open rates and click-through rates, leading to better overall campaign performance.
Here are three easy ways to make your newsletters more personal:
- Personalized subject lines: Include the recipient’s name or specific details that catch their attention.
- Name in email copy: Address the subscriber by their name within the email content to make it feel more personal and direct.
- Tailored content: Use your email platform’s data on recipient preferences and behaviors to tailor the content they receive.
7. Analyze and optimize
Regularly reviewing your newsletter’s performance metrics—such as open rates, click-through rates, and unsubscribe rates—is essential for optimizing your content.
By analyzing this data, you can identify what works and what doesn’t, allowing you to make informed adjustments. Here’s where A/B testing comes in.
A/B testing, also known as split testing, involves sending two versions of your newsletter to small segments of your audience to see which performs better.
What to A/B test:
- Subject lines: Test different subject lines to see which ones result in higher open rates.
- Email copy: Experiment with various formats and tones to determine what engages your audience the most.
- Visuals: Use different visuals, colors and sizes to see what performs better.
- Call to action (CTA): Try different CTAs to find the most effective way to encourage clicks.
For example, if you’re unsure whether your audience prefers a casual or formal tone, send two versions of your newsletter with different tones to a small segment of your list. Analyze which version performs better and use that style moving forward.
8. Include Testimonials
Using social proof in the form of testimonials from satisfied readers can significantly boost the credibility of your newsletter.
When you have built a readership for your newsletter, you can request feedback through your email or social media and use some of the positive comments to attract more subscribers.
For example, you can include something like this to show the benefit of your newsletter: “I’ve seen a 30% increase in my engagement rates after implementing the strategies from these newsletters! Highly recommend.” – Marilia D.
This way, you can re-engage subscribers and lower your unsubscribes.
Additional Resources
- Genius Newsletter Examples [And Why They Work]
- Tested Email Marketing Best Practices That Drive Results
- Email Newsletter Design Tips for Beginners [& Examples]
- How To Build An Email List: 14 Proven Tactics
Recommendations from Forums
Here are some discussions about the best marketing newsletters from Reddit you can check out.
- What are your favorite marketing newsletters and podcasts to stay up to date on new marketing concepts and trends?
- Any Marketing Newsletter Recommendations?
- Does anyone know any good marketing newsletters?
TL;DR
Reddit users recommend the following marketing newsletters: Marketing Examples by Harry Dry, The Hustle, Marketing Brew, Ahrefs Digest, Growth Hackers, Neil Patel, and the Content Marketing Institute.
Boost Your Marketing Knowledge
Keeping up with marketing trends and tips is essential, and following some of the best marketing newsletters will make it easier for you.
By subscribing to top picks like GrowthWaves, Marketing Brew, and Moz Top 10, you’ll get expert insights, industry news, and practical advice to improve your knowledge and reshape your personal brand.
Creating your own standout newsletter isn’t hard either. Define your goals, use a reliable email platform, and plan your content. Design eye-catching emails, personalize your messages, and regularly review your performance. Tools like Moosend can help you create your first newsletter and optimize them as you go.
Ready to start yours? Create a free Moosend account and see what the platform has to offer.
For more tips, you can also visit our Moosend blog.
FAQs
Here are some simple answers to common questions.
1. What are the top marketing newsletters to follow and why?
Some of the best marketing newsletters to follow are GrowthWaves, which focuses on B2B growth strategies, Marketing Brew for the latest marketing and advertising industry news, Stacked Marketer for daily updates on digital marketing trends, Content Marketing Institute for insights and practical guidance on content marketing, and Copyblogger for tips on improving writing skills and content marketing tactics.
2. What are some great podcasts to stay up to date on new marketing concepts and trends?
Some great podcasts you can check out include Marketing Over Coffee, The GaryVee Audio Experience, Online Marketing Made Easy with Amy Porterfield, and Perpetual Traffic.
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