Every online store has the same problem: There’s not enough time to take care of everything. And when it comes to email marketing, things can sometimes get intense. Especially when you have to create numerous campaigns to promote your online business.
We’ll help you simplify this process by giving you responsive eCommerce email templates to save time. Here’s a sneak peek of the templates you’ll find below:
- Product promotion newsletter designs
- Special offer template examples
- Cart abandonment email templates
- Seasonal sales designs
Ready to give your email marketing strategy a reliever? Let’s start.
How To Get Moosend’s Ecommerce Email Templates
To use Moosend’s responsive email templates, you need to:
- Sign up for an account–you can also start a free trial.
- Access your Moosend profile.
- Click on “Campaigns” and create a new one.
- Go to the Template Library inside the editor.
- Find the templates under “eCommerce,” “Cart abandonment,” etc.
- Click on “Use Template” and customize it the drag-and-drop way (no coding skills required).
Product Promotion Email Template Designs
Promotional email marketing campaigns are a must for every successful eCommerce business to drive sales. To give you a helping hand, here are our best product promotion templates to stun your email list.
1. Essential Ecommerce Newsletter Design
A great promotional email needs to combine eye-catching images, valuable copy, and multiple CTAs to intrigue potential buyers and lead them to your product or landing pages.
Why you need it:
Every eCommerce store should have a multi-purpose email template in their quiver for a quick product showcase. With this template, you can promote different items, add your CTAs, and even get your audience to connect with you through social media buttons.
2. Elegant Ecommerce Email Newsletter Template
To charm your subscribers, come up with fresh ideas that will make them click on your calls to action. If you want to intrigue them, why not create a beautiful product promotion campaign that will remind them of a magazine page?
Why you need it:
With the Elegant template, you can design something unique to break free from the typical eCommerce email layouts. Grab the opportunity to add some attractive visuals and bright colors to make this email an experience rather than another product promotion.
3. Aesthetic Product Promotion Template
If you love creating stunning promotional campaigns with high-quality images, this template is the perfect fit for your business. Elegance meets responsiveness to create an unmatched combination.
Why you need it:
This is a beautiful template with an excellent layout that can help you promote your best products with ease. Add high-quality product images, craft compelling copy and you’re ready to launch your campaign.
4. Fashion Promotional Email Template
This template will be a great starting point for eCommerce fashion stores. Ideal for showcasing your new product launch and getting people interested in shopping.
Why you need it:
The simple style in combination with the two-column design helps attract the users’ attention. Even with the short attention span that modern shoppers have, this template will surely capture the eye.
5. Structured Product Promotion Template
Product placement campaigns need the right layout to be straightforward and converting. Use a clean design to promote various products at once without confusing your readers.
Why you need it:
The above eCommerce newsletter template offers you all the white space you need to increase your engagement rate. The structure is very simple, yet it allows you to display numerous products without making the design feel stuffed.
Also, you can benefit from the additional content blocks at the bottom to share news and updates from your blog for better engagement.
6. Spotlight Promotion Ecommerce Email Template
Creating dedicated email campaigns for specific products is a great way to give more details about their benefits. So grab the opportunity to showcase new items using an attractive email campaign.
Why do you need it:
The Spotlight Promotion layout will allow you to design a focused email that’ll increase your conversion rates and give your potential shoppers a unique experience.
What’s more, this eCommerce template is responsive, meaning that it will look great on multiple devices, and email clients such as Gmail, Outlook, and Yahoo.
Special Offer ECommerce Email Newsletter Templates
Ready to capture your shoppers and deal-hunters and lead them straight to the checkout? Have a look at the following designs:
7. Summer Special Offer Example
The above template can save you crucial time when creating your summer promotional email campaigns.
Why you need it:
The vivid colors along with the big “summer sales” main visual get the reader into the mood for shopping. You can change the colors or even customize the layout (to change the focus of the email) and create a high-converting summer campaign.
If you’re offering a coupon code, mention it at a prominent place to attract the readers’ attention fast.
8. First Order Promo Discount Example
Great news! You’ve managed to acquire some new leads. Persuade them to convert with a generous discount on their first order.
Why you need it:
This template’s effectiveness is based on two key elements. The first one is the generous discount (which gets the subscriber excited and ready to buy) and the other is the social proof.
Seeing what other real people say about your brand/products plays a major role when someone purchases for the first time. Get people to trust you and build a strong relationship that leads to more recurring purchases over time.
9. Minimalist Offer Design Example
Sometimes less is more. Get your eCommerce email strategy running with a minimalist email design that will make your CTAs shine brighter than diamonds.
Why you need it:
With the above template, you can promote a limited offer to your potential shoppers using eye-catching visuals and calls to action that your subscribers won’t miss.
Also, due to the lack of elements, you can add as many content blocks as you like and play around with different color combos to create a mesmerizing result.
10. New Offers Newsletter Design
Simplicity and minimalist design are great, but sometimes you need to go big to get the conversion rates you desire. For that, you can design an attractive email campaign featuring numerous special offers and discounts to lead your subscribers back to your eCommerce website.
Why you need it:
The layout is perfect for promoting various items in a beautiful and structured way. White space is a plus here as it brings all the different content blocks together.
With some brilliant images and valuable email copy, you can make this example a powerful conversion tool. Plus, with the right colors, you can easily turn it into a Black Friday campaign.
11. Dedicated Offer Ecommerce Newsletter Template
Promoting multiple items at once is a great practice to increase your ROI. Nevertheless, if you truly want to charm your customers, make sure to create campaigns with dedicated offers.
Why you need it:
First of all, this is one of the most elegant eCommerce email newsletter templates in our library. Secondly, you can easily customize it here to create beautiful campaigns for your store without changing much.
Also, the color scheme is great for making a lasting impression. However, to create something unique, use your brand colors to make your campaign more memorable.
12. Bold Offer Email Newsletter Design
Vibrant colors and sharp images are a fantastic combo to get your message across and keep your customers glued to their inbox.
Why you need it:
This bold example will give your audience something completely different. The structure is great for adding multiple products, while the CTAs are strategically placed to maximize your click-through rate.
Don’t hesitate to customize it to suit your needs, adding high-quality visuals and compelling copy to get them closer to taking action.
13. Flat Colorful Product Promotion Template
Let’s move to a beautiful product promo design to show your subscribers your new items and give them amazing discounts.
Why you need it:
Use this colorful eCommerce design to promote your new products in a cool fashion. Compared to other templates, this is a more toned-down example you can easily customize for an older audience.
Cart Abandonment Email Newsletter Designs
According to cart abandonment statistics, users abandon 69% of online carts. The good news is that cart recovery email campaigns already have a 45% open rate. So, grab a template to convert those abandoners.
14. Typical Cart Recovery Newsletter Template
An effective cart abandonment email should have compelling copy and high-quality product images to get your abandoner to click on your CTA. With this example, you can show your potential customers what they’ll miss and get them back to your eCommerce website.
Why you need it:
This minimalist eCommerce email newsletter template is perfect for capturing your subscriber’s attention. The single-focused layout will remind them what they left in their shopping carts, while the CTA underneath will incentivize them to click and convert.
Moreover, since this is a plain template, you can add your brand’s color scheme and some appealing graphic design elements to uplevel it.
15. Abandoned Cart HTML Email Template
If you want to create a more complex campaign for your cart recovery sequence, you can use the above template.
Why you need it:
Give your potential customers all the necessary information to change their minds. What’s more, the “Need some help?” section will allow you to offer your recipients help the moment they need it.
As a result, you will reduce friction by providing them with answers to common online shopping problems such as shipping costs, returns, and more.
16. Modern Abandoned Cart Template
Here we have a modern shopping cart email template that every eCommerce business can customize and use. Its main strength is its simplicity and the white space that it leverages.
Why you need it:
This elegant template can be easily customized (i.e., change colors, background image) to match your brand and style. It can include all the products placed in the cart by potential shoppers.
17. Visual Cart Abandonment Template
This email template lets you use the power of visuals to create a cart recovery campaign that sticks.
Why you need it:
Plain text email campaigns are great, but don’t forget that a picture is worth a thousand words. As you’ve probably seen, eCommerce email marketers leverage this practice to make their email campaigns more effective. With the above template, you can create something that will attract your potential shopper’s attention and lead them to conversion.
Plus, you can harness the power of marketing automation to set up a winning cart abandonment series that will restore your lost revenue.
18. Social Proof Ecommerce Email Template
When it comes to eCommerce marketing, social proof plays a major role in converting prospects into new customers. Your best marketing tool to do it is to use customer reviews and star ratings to show your audience that your products work as promised.
Why you need it:
Grab the above email design to give your abandoners more reasons to get your items. You can insert as many product blocks as you like to display multiple shopping cart items and even add an attractive image to make it more eye-pleasing.
The best thing about this layout is the customer review section, which will allow you to show your indecisive customers what other people have to say about your brand.
19. Cart Recovery Email Template For Multiple Items
Sometimes shoppers leave more than one item in their carts. Be it the extra shipping cost or the lack of a discount, don’t let them go away without showing them what they’ll be missing out on.
Why you need it:
If you have a small business that tries to increase its average order value (AOV), you need to find clever ways to get your audience to buy more. With this eCommerce newsletter template, you can show your potential shoppers all the items in their shopping carts.
This way, you will increase your chances of converting them, even if they purchase only one of your products. Also, make sure to create a compelling email subject line to give your open rates a boost.
20. Vibrant Cart Recovery Email Newsletter Design
Combining simplicity with bright colors will give you an eye-catching email campaign to capture your recipients’ attention. In our case, all you need is yellow.
Why you need it:
Use this template to restore your lost revenue by adding high-quality product images and CTA buttons that will be hard to miss. Furthermore, you can insert advanced elements like a countdown timer to make your message more urgent and improve your conversion rate.
Seasonal eCommerce Email Templates
If you want to increase your sales during highly converting seasons, such as Valentine’s Day and Christmas, craft dedicated promotional campaigns with attractive incentives. Every season has specific themes you’d better include in your design to create more appealing campaigns.
Here are some premade templates for popular holidays to save time:
21. Christmas Gifts Promotional Template
Make the most of one of the most profitable holidays by promoting Christmas presents in time, while sending heartfelt wishes to subscribers.
Why you need it:
This simple email layout smells like Christmas. You can demonstrate suitable products for the season customers would love to have or gift heir loved ones. The CTA buttons placed under each item make them convert faster.
Moreover, this is the perfect color combo for the season, enhanced by relevant design elements. To maximize conversions, you can also make product recommendations based on previous purchases or website behavior.
22. Valentine’s Day Newsletter Template
Do you want to help your subscribers find the perfect presents for the season of love? Share an irresistible incentive with them to boost your seasonal ROI.
Why you need it:
Your subscribers will receive many emails while V-Day approaches. Combine this template with a powerful email subject line to boost your open rates and the email layout will do the rest of the work.
The generous 50% off discount lies at the top of the campaign for maximum visibility, followed by copy that creates a sense of urgency. Plus, the products are easy to find due to the simple arrangement of the product blocks.
23. Halloween Spooky Email Template
Want to give your subscribers a good scare during Halloween? And we say good, as the main goal of this campaign is treating rather than tricking them.
Why you need it:
If you want to send a Halloween-themed campaign to subscribers you can customize this template, including an interesting surprise. The black background and the carved pumpkin put the reader straight to the point.
Is this template too simple? Hop on our drag-and-drop editor to add more elements and make it even spookier.
24. Black Friday Newsletter Template
And of course, we couldn’t leave eCommerce businesses without a Black Friday email template to hack one of the most popular sales seasons.
Why you need it:
Use this template to share your offers with subscribers well in advance. Place the discount percentage at the beginning and share some of your top-selling products to motivate them to check out your website.
Remember, some customers wait for this day to purchase expensive items, so if you have relevant products on sale, remember to display them in your email. Finally, the “Shop now” buttons add a sense of urgency, which is reasonable for this day.
Design Tips for Converting Ecommerce Newsletters
From welcome campaigns to transactional emails, your eCommerce messages need to be clear, concise, and value packed. To do that, here are some simple marketing tips to nail your email design every single time regardless of the type of email you deliver:
- Email copy: Keep it short and sweet, highlighting the value your customers will get by taking action.
- Visuals: Use high-quality images, GIFs, and videos to make your messages attractive and interactive.
- Layout: Use clean designs to increase the readability of your copy and your subscribers’ engagement with it.
- CTA buttons: Place them strategically and pick the right colors to make them stand out.
- Urgency: Add countdown timers to incentivize your audience to take action the moment they open your email.
- Social proof: Equip your eCommerce campaigns with customer reviews and star ratings to boost your credibility.
Of course, don’t forget about your subject lines. If you need some help, don’t hesitate to use a great subject line tester for better open rates.
Start Creating Converting Ecommerce Emails
Now that you know the secret to successful eCommerce campaigns, it’s time to pick the right template to capture your audience’s attention and convert them into loyal shoppers.
Your subscribers are looking forward to receiving your amazing deals and offers, so hop into Moosend’s email builder, choose the designs you like, and start customizing them today. All you have to do is signing up for a Moosend account.
Have you ever purchased a product or service only to realize later that it doesn’t give you the freedom or flexibility to reach your goals? This is probably the case with Sendfox and its luring lifetime deal that can “put aside” any doubts regarding its apparent limitations.
If you’re looking for the best Sendfox alternatives to start email marketing or switch to a more flexible and powerful service, read on.
We’ve picked the top competitors based on the criteria of affordability, functionality, and scalability.
Disclaimer: The information below is accurate as of April 2024.
Want premium email marketing at a fraction of the price?
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Switch to MoosendBest Sendfox Competitors: Comparison Table
Sendfox is a great choice for businesses embarking on the email marketing journey. Unlike other popular email marketing services with recurring subscriptions, Sendfox has a lifetime deal that lets you use the service forever with a one-time payment. Users can also send unlimited email marketing campaigns per month.
However, despite these benefits, Sendfox has significant drawbacks that could deter potential customers from committing to it. Specifically:
- Sendfox lacks some core features (pre-built email newsletter templates, ability to add images in emails, visual workflow editor, A/B testing)
- There are only 3 fonts available to customize your messages
- Users complain about low email deliverability
- There’s no integration with other AppSumo Original tools
With these in mind, let’s see a quick overview of your top alternative options.
| Price/month | Free Plan/Trial | Best Feature | Ratings | |
| Sendfox | $18/month + One-time payment of lifetime plan | Yes (limited) | Smart campaigns |  |
| Moosend | $9/month | Yes (30-day free trial) | Easy-to-implement marketing automation |  |
| MailerLite | $10/month | Yes | Email verifier | |
| Mailchimp | $20/month | Yes (limited) | Retargeting ads | |
| Benchmark Email | $15/month | Yes (limited) | Brand kit for effortless branding | |
| Constant Contact | $12/month | Yes (14-day free trial) | Event management tools | |
| ConvertKit | $15/month | Yes (limited) | Newsletter referral system | |
| AWeber | $15/month | Yes (limited) | Email testing across devices | |
| ActiveCampaign | $39/month | Yes (14-day free trial | Advanced marketing automation | |
Now it’s time to go into more detail.
1. Moosend
Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)
Best feature: Easy-to-implement marketing automation
Moosend is a top Sendfox alternative that comes with an equally tempting price but without any compromises in terms of features. To begin with, this email marketing service has an intuitive interface that allows users to master it quickly and unlock its full potential.
Unlike Sendfox, Moosend has a user-friendly drag-and-drop email editor. You get various items to build your campaigns including buttons, images, GIFs, product blocks, social icons, and countdown timers. This means that creating both simple and sophisticated newsletters for your audience becomes a matter of minutes. You can also use custom HTML code to craft your email.
The platform comes with a range of pre-made email templates that are mobile-responsive. To help you save time and get inspired, Moosend has an AI Writer that generates email copy for you. You can also use the tool to check for typos and grammatical mistakes. Another useful functionality is A/B testing. This allows you to experiment with different variations of your campaign and deliver the one that gets the best results.
Automation is key in email marketing. As such, Moosend provides a visual workflow editor to set up your automated emails for welcoming users, lead nurturing, follow-ups, abandoned carts, and more. You also get pre-built automation recipes to kickstart your digital marketing strategy. And you can set up a list-cleaning automation that removes inactive subscribers, ensuring high email deliverability rates.
To improve targeting, Moosend lets you segment your audience using a variety of filters (demographics, location, website, and email behavior). Other notable features of the platform include the landing page builder and the customizable signup forms. Finally, Moosend has a 24/7 customer support team that can provide help should problems arise.
Moosend Features
- Unlimited email campaigns
- Intuitive drag-and-drop email editor
- Visual workflow editor with pre-built automation recipes
- Advanced segmentation
- Real-time reporting and analytics
- Top-notch email deliverability
Pricing
Moosend’s affordable paid plans start at $9/month for up to 500 subscribers and unlimited email campaigns. You get access to the full functionality including transactional emails, the landing page builder, and audience management.
You can put Moosend to the test by signing up for a free account and see the value it can provide for your business.
2. MailerLite
Pricing: Paid plans start at $10/month, free plan
Best feature: Email verifier
MailerLite is another Sendfox alternative solution that’s simple and easy to use. This email marketing platform has a straightforward email builder that allows you to create beautiful newsletters either from scratch or by customizing a template.
You can also automate your processes and save time by setting up simple autoresponders. These automated messages let you stay connected with your audience without lifting a finger. If you want more advanced automation (multiple triggers), you’ll have to purchase the top-tier plan.
With MailerLite, you can build your own website (online store, blog, personal website) without hiring a professional to do it. To grow your audience, you get embedded forms and pop-ups that you can customize to match your brand. Additionally, you can create landing pages to collect more leads and sell your digital products. The latter is a feature that you don’t see often in email marketing tools.
MailerLite incorporates an email verification tool that helps you clean and optimize your email lists to increase deliverability. Finally, there is an unsubscribe page builder that lets you customize the message and encourage people to connect with you on other channels.
MailerLite Features
- Straightforward email editor
- Forms, popups, and landing pages
- Smart sending (for send time optimization)
- Website builder
- Sell digital products and subscriptions
Pricing
Paid plans of the tool start at $10/month, offering unlimited emails, A/B testing, signup forms, and websites.
There is also a free plan with core functionality for up to 1,000 subscribers and 12,000 monthly email sends.
3. Mailchimp
Pricing: Paid plans start at $20/month, limited free plan
Best feature: Retargeting ads
Mailchimp is a well-known email marketing platform offering a suite of marketing tools for businesses of all sizes. As a Sendfox alternative, it offers more functionality in most areas, but this also comes with an increased cost.
To begin with, Mailchimp has a drag-and-drop email editor that can create visually pleasing newsletters. There are also a few customizable email templates to get started fast. With the Creative Assistant feature, you can take images and logos from your website and use them in your emails.
The platform also lets you automate messages such as order confirmations, abandoned cart emails, and welcome sequences. If you need to implement proven automation strategies quickly, Mailchimp has you covered with pre-built customer journeys.
List management can be a little tricky compared to Sendfox. With Mailchimp, you don’t get unlimited lists. Instead, you can have 1-5 email lists (called Audiences) depending on your plan. Only the expensive Premium plan allows unlimited lists. The main downside is that each audience is unique, so if a subscriber exists on more than one, you pay twice for that subscriber. Nevertheless, the platform has a robust feature set that’s worth considering if your budget allows it.
Mailchimp Features
- Intuitive email editor
- Marketing CRM
- Behavioral targeting
- Transactional emails
- Integration with popular apps and services
Pricing
Mailchimp’s paid plans start at $20/month with the Standard plan allowing up to 500 subscribers.
This email marketing platform also offers a limited free plan that you can use for 500 contacts and 1,000 monthly emails.
4. Benchmark Email
Pricing: Paid plans start at $15/month, free plan
Best feature: Brand Kit for effortless branding
Benchmark Email is an email marketing tool that stands out with its simplicity and modern interface. The platform’s email editor lets you create promotional newsletters and feature your products in your campaigns. You can add images, videos, social buttons, and other elements. There is also an AI writing tool to keep your email content fresh without draining your time and resources.
To build a loyal fanbase, Benchmark Email equips you with forms and landing pages that you can customize to your needs. On top of that, you get polls and surveys to learn more about your subscribers. Regarding segmentation, you can create smaller groups based on demographics, customer likes and dislikes, and more.
For smart (and effortless) marketing, you can use automated drip campaigns that deliver relevant content at the right time. This way, you shorten subscribers’ path to conversion. The platform comes with great reporting tools that track how subscribers interact with your emails.
Last but not least, Benchmark Email integrates with various platforms to streamline your processes. These include eCommerce platforms, live chat software, CRM, social media, and lead generation tools.
Benchmark Email Features
- Drag-and-drop email builder
- Marketing automation tools
- AI Smart Content
- Polls & surveys
- A/B testing
Pricing
Paid plans of Benchmark Email start at $15/month (billed monthly) for up to 500 contacts. You get 7,500 emails per month, email automation, landing pages, and A/B testing.
Alternatively, you can try the tool with its free plan, which allows 500 contacts and 3,500 emails per month.
5. Constant Contact
Pricing: Paid plans start at $12/month, 14-day free trial
Best feature: Event management tools
The next Sendfox alternative solution is Constant Contact. This is a versatile email marketing platform that also includes SMS marketing functionality, social media marketing, and retargeting ads.
Constant Contact has a drag-and-drop email creator with its standout functionality being the ability to put RSVP blocks for events. To create the perfect email, you can personalize your campaigns with tailored content that will resonate with your target audience.
With Constant Contact, you can set up triggered emails and autoresponders, such as welcome, birthday, and anniversary emails. What’s great is the ability to resend your campaign automatically to the people who haven’t opened it the first time.
To grow your audience, you get signup forms and social media tools to find your customers on Facebook and Instagram, and get them on your contact list with social ads. Finally, the platform offers a marketing campaign calendar, so all your marketing activities are mapped in one view.
Constant Contact Features
- Drag-and-drop editor
- List building tools
- Subject line A/B testing
- SMS marketing
- Social media tools & SEO recommendations
Pricing
Constant Contact has three paid plans starting at $12/month with core email marketing and social media tools.
The company also offers a 14-day free trial (used to be 60 days) for new users to test the platform. You’ll need to provide a credit card, though.
Read our Constant Contact Review
6. ConvertKit
Pricing: Paid plans start at $15/month, free plan
Best feature: Newsletter referral system
ConvertKit is a popular email marketing platform that appeals mostly to content creators, bloggers, and podcasters. This Sendfox alternative will be great if you plan on building an efficient automated email strategy without effort. This is because the tool comes with various automation templates to kickstart your journey.
Its email designer “resembles” the one that Sendfox has, only that it is far more advanced. While not drag-and-drop, you can effortlessly customize text, create bulleted lists, and add quotes, images as well as videos. You can also A/B test your messages and insert countdown timers in your campaigns to increase urgency and drive action.
This email marketing software is equipped with forms and popups that you can easily customize for a unique style. The landing page builder can also come in handy since it allows you to promote your content or gather email addresses without even having a website.
The platform makes monetization of your content easy by letting you add a “Buy now” button on your website, landing page or emails. Overall, this alternative is ideal for small businesses since costs rise the more subscribers you have on your list.
ConvertKit Features
- Template management
- Advanced automation options
- Customizable opt-in forms (popups, floating boxes)
- Audience tagging and segmentation
- Sell digital products & subscriptions
Pricing
ConvertKit’s pricing starts at $15/month for 300 subscribers allowing unlimited forms, landing pages, and email marketing campaigns.
There is also a free tier for up to 1,000 subscribers, but it only offers basic functionality.
7. AWeber
Pricing: Paid plans start at $15/month, free plan
Best feature: Email testing across devices
AWeber is among the best alternatives to Sendfox since it provides an easy-to-use platform to handle your email marketing and lead generation. It has a beginner-friendly email builder that helps you craft branded email campaigns without much hassle.
You can also forget writer’s block with AWeber’s built-in AI tool. You can save time and get some much-needed inspiration on email copy that catches your readers’ attention. And you can deliver automated messages based on subscriber’s interactions with your emails or website.
To manage your audience, you can assign tags that help you group them and improve your targeting. On top of that, there are various segmentation options that help increase engagement by delivering personalized content.
If you have a set of tools that you’re already using, you’ll be able to integrate them with AWeber. For example, you can easily connect with PayPal, Shopify, WordPress, and Zapier.
AWeber Features
- AMP emails
- Behavioral automation
- Deliverability reporting
- Web push notifications
- Email marketing API, integrations with Zapier, Salesforce, and more
Pricing
This email service provider has three paid plans starting at $15/month, unlocking essential functionality to get started.
The platform has a free plan for up to 500 subscribers and 3,000 email sends per month, but it’s very limited.
8. ActiveCampaign
Pricing: Paid plans start at $39/month, 14-day free trial
Best feature: Advanced marketing automation
The last Sendfox competitor on our list is ActiveCampaign. Despite its steep price tag, the platform has powerful functionality that can help businesses grow and increase their revenue.
ActiveCampaign’s email editor is easy to use but requires some time to master it. You can create campaigns from scratch or use the templates available in the library. What’s great about the platform is its powerful automation. Whether it’s eCommerce automation or basic automated journeys, ActiveCampaign makes it effortless. There is also an Automation Maps feature that helps you visualize how your automations interact.
Another notable aspect of the platform is its high email deliverability. Sendfox users sometimes “complain” about their emails going to the spam folder. With ActiveCampaign, you won’t be seeing such issues.
Finally, the platform comes with a CRM system. This allows you to manage all your contacts and deals in one place without paying for a separate solution.
ActiveCampaign Features
- Robust email marketing and automation platform
- Built-in CRM
- Site and event tracking
- Popups & landing pages
- API and webhooks
Pricing
ActiveCampaign’s paid plans start at $39/month for 1,000 contacts, giving users the basic tools to run their marketing effortlessly.
If you want to test the tool before committing to a paid plan, there is a 14-day free trial available.
Read our ActiveCampaign Review
How We Selected The Tools
All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
Additional Resources
Looking for more information? Here are a few articles to help you select the best email marketing service for your business:
The Best Sendfox Alternatives For Your Business
While Sendfox looks like a great starting point for new businesses, user reviews indicate that their needs quickly outgrow its capabilities. As a result, Sendfox customers need to switch to a different email service that provides more features and better ease of use, while still remaining an affordable option. Whichever alternative you select, make sure that you leverage its free tier first.
If you feel like giving Moosend a go, you can create a free account and see its powerful functionality in action.
Did you know that transactional emails often receive higher open rates than marketing and sales emails? Customers want to reassure themselves that certain actions they’ve taken, such as creating an account or buying a product, are complete. And your brand should provide that comfort.
To quicken the process, a premade transactional email template is all you need. Below, you’ll find samples for popular transactional email types that are easy to customize based on the triggers you set each time.
You also find them all gathered in this doc. Follow the instructions and make them yours.
1. Welcome Email Template
Welcome emails are essential for all business types. They are triggered when someone subscribes to an email list for the first time and yield high open rates. Plus, they inevitably make a strong impact, as they’re the first touchpoint new subscribers have with a brand.
What makes a welcome email stand out? A clear subject line, a warm greeting and forming expectations should be prioritized. Many eCommerce businesses also offer incentives, such as discounts, to convert subscribers into customers while their interest is fired up.
Here’s an excellent example by Joybird:
Subject line: Welcome to Joybird!
Want to create a transactional email with similar vibes? Here’s a welcome email template to guide you:
Hi [Subscriber name],
We’re so happy to welcome you as part of our vibrant community!
Here’s what to expect from us going forward:
- [Company Announcement]
- [Discounts/Sales]
- [Free Resources]
To show you what your arrival means to us, here’s a 10% discount off your first purchase. To claim it, insert the code NEWBIE10 at the checkout page.
We’re looking forward to sharing more with you!
Best,
[Company name]
Here’s a great responsive welcome email template for you to save time. Jump into our email editor, customize the text, and share some of your most popular and relevant blog posts or products.
All you need is to sign up for a Moosend account or request a free trial to check out how the features work for you:
2. Account creation template
Many businesses enable a double opt-in process before welcoming new account users for good. This email verification process serves both ends.
First, it informs newcomers that their action is half there and all they need to complete it is verifying their email address. And secondly, you ensure that the email address you received is eligible, which is crucial to sustain a good deliverability rate.
Want to see what an effective account creation email looks like? Check out how Wix did it:
Subject line: Confirm Your Email and Get Started
If you want to skip the email confirmation step or want more inspiration before drafting this transactional message, check out this account creation email sample. Copy, edit, and insert it in your email marketing service with the right triggers:
Hello [Customer name],
We’re thrilled to have you on board! To get started, log in to your new account with the username and password you set and explore our [Service/product].
Log in here: [Link]
If any questions occur, our support team will be right by your side via [Customer service contact details].
Until next time,
[Company name]
So hop on your email editor to craft a similar email with a few drags and drops. Here’s one of our creations:
3. Password Reset Email Template
Let’s admit it, we all forget our passwords sometimes. To avoid losing customers or subscribers because of this, you should create an easy password reset process to get them back on track fast.
This type of email is simple in terms of design as it serves a unique purpose. This Patreon email example says it all:
Subject line: Patreon Password Reset
Need ready-to-use copy to save time? Use this sample and adjust it based on your needs:
Dear [Customer name],
Forgot your password? No worries, it has happened to all of us! Click on the link below to reset it and get back on track!
Reset your password: [Link]
Best wishes,
[Company name]
Finally, set up a follow-up notification to reassure them that their password is reset.
4. Order Confirmation Email Template
Sending order confirmation emails helps deal with potential insecurities some customers feel when placing an order. Battle those feelings and replace them with relief by setting up the so-called order confirmation emails.
What should this email type include? Above all, the product or service the customer has purchased, the order number, the amount of money they spent, and a heads-up on the shipping and delivery date.
Check out how ASOS did that:
Subject line: Order Confirmation
Here’s a sample to create this email from scratch:
Dear [Customer name],
In a world full of choices, we’re so happy that you chose our product. Your order rests safe with us and will soon be by your side.
Here are your order details:
- [Product + image]
- [Shipping address]
- [Pricing]
- [Payment method]
We’ll be in touch with more details about the shipping and delivery date asap.
Best wishes,
[Company name]
Wondering how to bring an HTML confirmational email to life without spending lots of resources? Grab a premade template from an email marketing service or template builders like Stripo and Beefree and make magic without coding skills.
5. Shipping Confirmation Email Template
Some people get impatient when expecting a new package, and you shouldn’t make your customers feel that way. Instead, let them know their order is shipped with a note on when to expect its delivery.
Moreover, except for the shipping and delivery date, it’s wise to add a tracking link and key information, such as shipping address and phone number.
Here’s a great example by Paddywax enriched with product images for more clarity:
Subject line: A shipment from order PW-65000 is on the way
Need a template to craft yours? There you go:
Dear [Customer name],
Great news! The ship has sailed, and your order is on the way! The estimated delivery day is [Date]. You can track the location of your package using this link: [tracking code]
Here is some additional information about your order:
- [Product]
- [Shipping address]
- [Shipping method]
- [Contact information]
We hope you enjoy it!
Until next time,
[Company name]
6. Invoice Email Template
If you want to request payment from customers for a placed order, an invoice email will help you step up the pace. In this digital era, sending invoices by post is outdated, so it’s best to automate this process by setting up simple transactional messages.
Your invoice email should include the issue number, the due date, the total amount they should pay, and details on payment methods–if applicable.
Here’s an email example by Lyft to visualize it better:
Subject line: Your receipt for rides on April 12
Use this transactional email template to receive your money on time and keep your ROI unaffected:
Dear [Customer name],
I hope you’re doing great. Attached you’ll find the invoice [Number], which is due on [Date]. The total amount is [Pricing]. You can complete your method via [PayPal, bank transfer, etc.].
Feel free to reach out if any questions arise.
Kind regards,
[Company name]
Apart from sending an invoice, you can also set up a transactional email to inform your customers that their payment is being processed or send them the receipt.
7. Subscription Expiration Email Template
If you have a subscription-based business model, it’s important to nudge customers whose subscription is about to expire. This way, you’ll avoid losing customers and increasing your churn rate.
To maximize the likelihood of renewing, create a series of reminder emails as the expiration date gets closer. If they miss the deadline, consider sharing an incentive to keep them on board, especially for loyal customers.
You can also create a similar email to inform subscribers that their trial has expired, as FullStory did.
Subject line: Your FullStory trial has expired
This is a ready-made email template you can easily customize based on the timing of your email:
Hello [Customer name],
Thank you for being a valuable member of our community! As you probably know, your subscription will expire on [Date]. You still have plenty of time to renew your service and enjoy the benefits of our [Platform/Service].
To renew your subscription, click on the link below and complete the process in simple steps.
[Link]
Don’t hesitate to contact us if any questions arise.
Kind regards,
[Company name]
Want to add a sense of urgency? Use a template like the one below, including a countdown timer to bring faster results.
8. Subscription Renewal Email Template
Additionally, when a customer renews their subscription, send them a follow-up email with a thank-you message to show them that you don’t take their trust for granted. You can also inform them about your latest features or releases and how they can use them to thrive.
Plus, if their renewal is automated, let them know when it’s going to take place. You can also take cross-selling or up-selling initiatives if you see fit. Once the renewal is completed, send the receipt to avoid confusion.
Here’s an example by Grammarly to get inspired:
Subject line: Friendly Reminder: Your Subscription Will Renew Soon
Ready to craft your own subscription renewal email? Get this email sample and adjust it to match your brand tone of voice:
Dear [Customer name],
We hope you’re doing great. This is a friendly reminder that your subscription will be automatically renewed in 30 days. Want to explore new plans and features? Click on the link below and find everything you’re looking for. If any questions arise, we’ll be happily at your disposal.
Thank you for being a valuable member of our company! We promise to return that love.
Best wishes,
[Company name]
9. Support Transaction Email Template
Ecommerce and SaaS businesses need stellar support teams, ready to respond to all kinds of questions. To boost customer satisfaction and retention, sending transactional messages to customers who reach out by email is a must.
These emails should include confirmation that their request is received and reassurance that you’ll respond asap. Considering that most customers feel confused and uneasy when contacting customer service, it’s important to give them an anchor to rely on, provided you can commit to it.
Check out this support email by Canyon. They offer clear instructions including an FAQ question that answers some of the most urgent concerns.
Subject line: Your request to Canyon Bicycles
Now, it’s your turn:
Dear [Customer name],
Thank you for reaching out. A member of our support team is working closely to respond to your request as soon as possible. We’ll get back to you within 24 hours based on the number of inquiries in our list.
Feel free to check out our FAQ section below until we get back to you.
Thank you for your patience, we’ll be shortly by your side!
Kind regards
The [Support] Team
4 Quick Tips for Transactional Emails That Work
If you want to ensure that your transactional emails are spot-on, here are some things to consider:
Meet important design criteria
Creating transactional email template designs from scratch can be challenging, as technical knowledge of HTML and inline CSS are required to succeed, among other factors.
The good news is that most template builders and email services offer HTML templates that are easy to customize. They are responsive for most email clients (e.g., Gmail) and readable on mobile devices and ISPs (e.g., iOS).
So, find a plain email newsletter template online and customize it based on your needs. If your ESP doesn’t support transactional emails or their functionality is not ideal, check if you can integrate an SMTP delivery service.
Write clear copy
When crafting your transactional emails, it’s important to remember that clarity is key. Compared to promotional email campaigns that can serve multiple purposes at once, you need to transfer key information to your target audience, so remove the fluff.
Moreover, the email subject line should get the reader straight to the point. Mention what every email is about to yield higher open rates. For example, if you’re sending a confirmation email, it’s wise to add “order confirmation” in the subject line to clear the air.
Check your email deliverability
To ensure optimal email delivery, you need to sustain a good deliverability rate. Here are some best practices to follow:
- Enable a double opt-in process
- Conduct regular email list cleaning
- Add an unsubscribe button in the email footer
- Remove spammy email content
Did you know that Moosend has a 98% deliverability rate? If you want to ensure that your transactional emails and marketing campaigns land on your subscribers’ mailboxes safely, sign up for an account today.
Monitor transactional email performance
Finally, if you want to improve your transactional email strategy, you should keep an eye on important metrics, such as open, click-through and bounce rates.
This way, you’ll spot what works and which emails need a booster to perform better. This is even more crucial for transactional emails that require the users to take specific action, such as verifying their email address or renewing their subscription.
Make The Most Out of Transactional Email Templates
Ready to craft your first or next transactional emails? Pick one of the email samples above and customize one of the premade transactional HTML email templates to save time.
Do you want to send transactional emails with Moosend? Sign up for an account, select one of our paid plans to access the SMTP server, and get started.
Frequently Asked Questions (FAQs)
And now, off to some hot questions around transactional emails:
1. What is a transactional email?
They are automated emails that are triggered when a customer makes an action or transaction with your brand, such as placing an order, activating an account, etc.
2. Why should I send transactional emails?
Transactional emails help businesses share valuable information with customers after completing transactions, like placing an order, or before, like when they renew their subscription.
3. Are abandoned cart emails transactional?
Abandoned cart emails are not exactly transactional. They’re part of a business’s marketing strategy to convert website visitors with a high purchasing intent.
4. Are transactional emails legal?
It’s best to follow GDPR compliance rules to be covered, especially if your emails include promotional content, as well.
ActiveCampaign may be a popular email automation tool, but it’s not without its drawbacks. Users have pointed out several issues that could disrupt your workflow.
Firstly, the software can be pricey compared to similar email marketing tools. Additionally, there’s a learning curve when it comes to mastering its advanced features, and, lastly, customer support can sometimes be slow to respond.
If you’re experiencing problems and want to change your software, then you’ve come to the right place. In this post we’ll analyze the best ActiveCampaign alternatives, favoring ease-of-use and affordability to get your email marketing strategy back on track.
Disclaimer: The information below is accurate as of April, 2024.
Want premium email marketing at a fraction of the price?
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Switch to MoosendWhy You Should Consider an ActiveCampaign Competitor
ActiveCampaign isn’t for everyone. Here are main reasons that make users change the software:
- Limited integrations on basic plans: The entry-level Lite plan has very few integrations, preventing users from connecting with other tools and platforms they’re already using.
- Basic template designs: The email templates are too simple, which might not meet the needs of users seeking more visually appealing designs to engage their audience and save time.
- Automation complexity: The automation features have a learning curve and may be overwhelming even for experienced users.
- Limited basic plan: The Lite plan starts at $39/month and misses key features, such as eCommerce platform integrations and forms that are available only on higher-tier plans.
- Expensive advanced features: ActiveCampaign’s competitors offer the same or more advanced automation features and CRM integrations at a lower price.
- Poor user experience: The platform doesn’t have the most user-friendly interface or the most responsive customer support, hindering usability and productivity.
- Limited free trial: The 14-day free trial has a limit of only 100 contacts and 100 emails, which may not be sufficient to fully evaluate the platform’s capabilities.
Alternatives to ActiveCcampaign by Use Case
Before we take a thorough look at them, here are each tool’s best use cases:
- Moosend – Best for advanced and easy-to-set-up automated workflows.
- HubSpot Email Marketing – Best for powerful customer relationship management.
- Constant Contact – Best for event management and RSVPs.
- Mailchimp – Best for creating complex customer journeys.
- Klaviyo – Best for personalized email marketing campaigns.
- Brevo – Best for email automation and SMS messages.
- GetResponse -Best for webinar hosting alongside email automation.
- AWeber – Best for simple automation and premade campaigns.
- Drip – Best for advanced segmentation based on customer data.
Top Competitors to ActiveCampaign: Comparison Table
Below, you’ll find a comparison table with the best email marketing solutions we’ll see today:
| Key features | Pricing | Free Plan/Trial | |
| ActiveCampaign | Powerful automated workflows | $39/month | 14-day trial |
| Moosend | Advanced and easy-to-set-up automated workflows | $9/month | 30-day trial |
| HubSpot Email Marketing | Advanced CRM tool | $20/month | Yes (very limited) |
| Constant Contact | Event invitations management | $12/month | 14-day trial |
| Mailchimp | Complex customer journeys | $20/month | Yes (very limited) |
| Klaviyo | Advanced customer profiles | $20/month | Yes (very limited) |
| Brevo | SMS marketing tool | $25/month | Yes (very limited) |
| GetResponse | Built-in conversion funnel | $19/month | 30-day trial |
| AWeber | Cross-device email testing | $15/month | Yes (very limited) |
| Drip | Advanced segmentation | $39/month | 14-day trial |
Let’s explore each ActiveCampaign alternative in more detail.
1. Moosend
Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)
Best for: eCommerce, SaaS, SMEs, Publishers, Bloggers, Agencies
Best feature: Advanced and easy-to-set-up automated workflows
Moosend is an all-in-one email marketing and marketing automation solution you can use to get your marketing back on track.
Apart from the AI-powered drag-and-drop email builder and responsive email templates, Moosend will equip you with sophisticated automated workflows. The automation features are straightforward to set up and manage, which can be an advantage for users who require simple yet effective automation workflows.
Among others, you can set up welcome, cart abandonment, and re-engagement series and set up campaigns to be triggered when visitors take specific actions. Also, beginners can benefit from the pre-made recipes to save time and effort. The simplicity of the editor will minimize friction and let you focus on streamlining your operations rather than spending time learning how to do it.
The advanced segmentation tool will allow you to deliver highly personalized emails that’ll amp your conversions while the CRM workflows will keep your lists clean and organized. Moreover, you can leverage Moosend’s forms and landing pages to keep expanding your subscriber base.
Lastly, the flexible email API will let you connect directly to the infrastructure and run various tasks, from creating email lists to retrieving important data more effectively.
Best features
- Drag-and-drop email builder with email newsletter templates
- User-friendly workflow builder with pre-made recipes
- Email list segmentation and personalization
- Ecommerce AI features (product recommendations, etc.)
- 24/7 responsive customer support through email and live chat
- Generative AI tool for email copy authoring
- Integration with CRM, eCommerce platforms, lead generation tools, WordPress, etc.
Pros
- Better ease of use
- Advanced and flexible automations
- High email deliverability
- More affordable pricing
Cons
- No free plan
- Not fully customizable form builder
- No SMS marketing feature
Pricing
Moosend’s pricing plans start at $9/month with the Pro plan for 500 subscribers, unlimited emails, and all the key features, including a landing page builder, online forms, and transactional emails (SMTP server).
You can try all the features by registering for the 30-day free trial (no credit card needed).
2. HubSpot Email Marketing
Pricing: Paid plans start at $20/month, free plan
Best for: SMEs, Agencies
Best feature: Advanced CRM tool
HubSpot is another great solution, particularly for businesses looking to integrate their marketing, sales, and service activities into a single platform.
More specifically, it offers an equally powerful CRM system, sales pipeline management, and customer service tools, making it a great solution for managing customer interactions across various touchpoints. What makes it a good ActiveCampaign alternative is the reporting tools that let you create custom reports with specific metrics around things like event analysis, page performance, contacts, and more.
Regarding marketing automation, HubSpot lets users build automated workflows that can be customized to suit a variety of marketing needs, like email marketing, lead scoring and nurturing, and customer segmentation. The automation tools are user-friendly, offering visual editors that help users create complex workflows without technical knowledge.
Moreover, the email marketing software will equip you with a drag-and-drop editor and pre-made newsletter templates to support your drip campaigns and save time.
Overall, HubSpot is great when you want a little more than just email campaigns and don’t need to focus solely on automation. Nevertheless, the price might not be ideal for small businesses with tight budgets.
Best features
- Customizable email newsletter templates
- Drag-and-drop editor and template builder
- A/B Testing to detect the winning variation
- Contact management features for better list management
- Landing page builder tool to boost lead generation
Pros
- Free plan
- Powerful, built-in CRM tool
- Vast number of integrations
Cons
- Automation only available in higher tiers
- Steep pricing model
- Can be overwhelming for beginners
Pricing
The software offers various paid plans starting at $20/month for the core features. To get access to more advanced marketing automation, though, you will need to upgrade to the Marketing Hub Professional plan starting at $890/month for 2,000 contacts.
There’s also a free plan that allows you to send 2,000 emails/month and create 30 email lists.
If you want HubSpot’s functionality but you’re on a tight budget, you can check out its popular competitors.
3. Constant Contact
Pricing: Paid plans start at $12/month, 14-day free trial
Best for: Event Organizers, SMEs
Best feature: Event invitations management
Constant Contact is an ActiveCampaign alternative that’s earned a reputation for its event invitations management, a feature that not every platform has. But what about its marketing automation features?
First, Constant Contact’s automation features are more on the basic side. This means that they are great if you’re just learning the ropes, or you got overwhelmed by ActiveCampaign’s complex automation.
The software will give you access to autoresponders and A/B testing to help you keep in touch with your customers and discover what they like most. To manage your contacts, this software offers a CRM system and pipeline management through its partnership with SharpSpring. However, it has a high price tag of $449/month, which may not be ideal for businesses with tighter budgets.
In a nutshell, it’s a great tool for small businesses and marketing teams looking for a simpler solution. Nevertheless, it misses some features, such as email copy A/B testing, unlike some other great Constant Contact alternatives out there.
Best features
- Advanced event invitations management tool
- Subscription forms to increase your lead generation
- Autoresponders and contact triggers
- Resend to non-openers feature to boost click-throughs (CTR)
- Email tracking to monitor your campaign
- Integrations, including social media
Pros
- Great deliverability
- Advanced segmentation
- Event management tools
Cons
- Limited automation options
- Clunky user interface (UI)
- Basic forms
Pricing
The marketing automation software offers two paid plans starting at $12/month for 500 contacts with the Lite plan. This option offers only automated welcome emails. For more, you need to get the Standard plan at $35/month or the Premium plan at $80.
A 14-day trial is available to try the software.
Read full Constant Contact review
4. Mailchimp
Pricing: Paid plans start at $20/month, limited free plan
Best for: eCommerce, Publishers
Best feature: Complex customer journeys
Mailchimp is a popular alternative to ActiveCampaign, offering many tools for crafting compelling, effective email campaigns and customer journeys. While it has similar features to ActiveCampaign, Mailchimp is easier to use and has a smaller learning curve.
When it comes to marketing automation, behavioral tagging is one of Mailchimp’s advantages, allowing you to create more focused email campaigns for your subscribers. Furthermore, the tool offers some great sales automation features to send targeted follow-up emails. However, more complex automation based on user activity might be a little difficult to set up.
The customer journey builder is also data-driven, helping you create more targeted sequences for your customers to increase customer retention. Pre-built journeys are also available, such as cart recovery, to quickly implement and launch your new automation series.
Overall, Mailchimp is a good option if you want simpler automation features and a variety of integrations to streamline your marketing efforts. However, if you’re looking for scalability, then you should opt for a more affordable Mailchimp alternative instead.
Best features
- Advanced segmentation and behavioral targeting
- Landing pages mobile app to create on the go
- Multi-step custom workflows
- Cross-device email testing
- Social media integrations and more
Pros
- Multivariate A/B testing
- Beginner-friendly
- Detailed customer journeys
Cons
- Very limited free plan
- Charges for duplicate contacts
- Multi-step automations available only in higher tiers
Pricing
While Mailchimp has a free plan, it’s only for 500 contacts and doesn’t include the automated customer journey tools. To get access, you will need a paid subscription plan starting at $20/month, where you’ll get 6,000 monthly email sends and up to 200 journey points.
5. Klaviyo
Pricing: Paid plans start at $20/month, limited free plan
Best for: eCommerce, SMBs, Enterprise
Best feature: Advanced customer profiles
Klaviyo is among the best eCommerce-oriented email marketing platforms you can use to create advanced automated workflows for your audience.
This ActiveCampaign alternative will help you keep customers engaged through targeted campaigns and automatically triggered flows for more personalized and timely communications.
The automated workflows are also versatile, integrating email, SMS, and push notifications for different stages of the customer journey, including welcome messages, cart abandonment, cross-sells, and more. Moreover, the platform has pre-built flow templates to speed up campaign creation and features online forms to expand your list and customer data collection.
Another advantage is its built-in CRM capabilities. With Klaviyo’s Profiles, you can see each customer’s interactions, including purchase history, email engagement, and website activity. It also offers predictive analytics to help you target customers more proactively.
Lastly, this ActiveCampaign alternative has launched various AI-powered tools, including Segments, SMS, Email, and Reviews to help you create descriptions and whole campaigns that will streamline your workflow.
Best features
- Advanced customer profiles
- Versatile automated workflows
- Advanced A/B testing tool
- Data-driven segmentation
- Integration with eCommerce tools like Shopify, WooCommerce, and more
Pros
- Powerful segmentation
- 60+ premade workflows
- Built-in CDP and CRM system
Cons
- Setup and ease of use
- Slow customer support
- Steep pricing structure
Pricing
Pricing starts at $20/month with the Email plan for 500 contacts. If you want SMS, you can get the Email and SMS plan starting at $35.
Klaviyo also has a free plan for 250 contacts, 500 monthly emails and 150 SMS/MMS credits.
6. Brevo
Pricing: Paid plans start at $25/month, limited free plan
Best for: eCommerce, Publishers, Agencies
Best feature: SMS marketing tool
Brevo (ex Sendinblue) bills itself as a digital marketing toolbox that’s designed to scale with your business. Based on individual customer reviews, the email automation platform wins as an ActiveCampaign alternative due to its great customer support.
When it comes to creating your email campaigns, the tool offers a user-friendly email editor and HTML templates. Moreover, email automation is also something that Brevo takes very seriously.
The tool allows you to segment your audience based on specific criteria like demographics to boost your email list management. Along with its email marketing capabilities, the platform also has a landing page builder, and powerful SMS marketing features to target mobile users with mobile messaging.
Overall, Brevo has all the necessary email automation features to help small business owners and eCommerce stores target their audiences more effectively. Plus, they’re more user-friendly and intuitive than ActiveCampaign’s.
Best features
- SMS marketing options, including autoresponders
- Landing page
- A/B testing to see which elements convert better
- Contact lists and details to keep your lists organized
- Send transactional emails and SMS sending
Pros
- Easy-to-use email and form builders
- SMS marketing options
- User-friendly interface
Cons
- Very limited free plan
- Additional fee to remove branding
- Extra cost to build landing pages
Pricing
Paid plans start at $25/month with the Starter plan for unlimited contacts and 20k email/month. You’ll need to pay an extra $12/month to remove the Brevo branding. This means you’ll need a total of $37/month.
The tool also offers a free plan to send 9,000 emails/month (300 emails/day) for unlimited subscribers; however, it’s very limited and misses core features.
7. GetResponse
Pricing: Paid plans start at $19/month, 30-day trial
Best for: Publishers, Event organizers
Best feature: Built-in conversion funnel
GetResponse is an ActiveCampaign alternative with great email deliverability and powerful email automation features.
Unlike ActiveCampaign that lets you create integrations with webinar software, GetResponse allows you to create them through its platform. This can come in handy if you’re a frequent event organizer and save time setting up integrations.
Moreover, this competitor offers complex automation scenarios based on data. For example, you can set up a flow based on a customer’s behavior and act on specific conditions and filters to enhance your targeting. You can create them from scratch or use the prebuilt workflows for specific campaigns to save time.
While this is a great alternative to ActiveCampaign, it might be difficult for beginners since it’s geared toward more experienced users that need robust email marketing software.
Best features
- Email testing tools
- Landing page A/B Testing and analytics
- Email autoresponders
- Built-in webinar creation functionality
- AI email generator
Pros
- Built-in conversion funnels
- Great lead management tool
- Spam and design testing features
Cons
- Automation only available in higher plans
- Not great deliverability rates
- Learning curve
Pricing
GetResponse’s pricing plans begin at $19/month for 1,000 subscribers with all the essential features to get started with email marketing. However, to use the email automation features, you need to get the Marketing Automation plan starting at $59/month.
A 30-day trial is available to try the platform.
8. AWeber
Pricing: Paid plans start at $15/month, limited free plan
Best for: Advertisers, Marketers, Online Media
Best feature: Cross-device email testing
AWeber is one of the oldest ActiveCampaign alternatives on the market. As a result, it’s got a few distinct advantages that only really come with age.
Among others, it sports one of the largest email template libraries available, where you can choose from 600+ unique designs plus a stock photo library of 600 images to get started. Moreover, this alternative offers an online form builder tool, with prebuilt templates that are easy to customize even if you’re not tech-savvy.
AWeber will also give you access to email automation. The drag-and-drop workflow builder is very simple and easy-to-use. Moreover, you can take advantage of behavioral automation to set up flows based on subscriber interactions.
Overall, AWeber will give you various automation features and useful cross-device testing options to deliver your messages to your subscribers and ensure everything is running smoothly.
Best features
- Cross-device email testing tools
- Newsletter signup forms and form templates
- List segmentation based on specific criteria
- Various integrations to boost productivity
- Dedicated customer support through email
Pros
- Responsive customer support
- Huge template library for emails and landing pages
- Sales integrations
Cons
- Charges for unsubscribed contacts
- Not great deliverability rates
- Limited automation options
Pricing
The platform’s pricing starts at $15/month for unlimited subscribers and 3 automations.
It also has a limited free plan for 500 subscribers and one automation, landing page and email list.
9. Drip
Pricing: Paid plans start at $39/month, 14-day trial
Best for: eCommerce, SMBs
Best feature: Advanced segmentation
Drip is an eCommerce-oriented email marketing and marketing automation tool that’ll equip you with advanced features to automate your task.
Its automation allows marketers to set up complex, yet intuitive email sequences that target customer behaviors dynamically. This means that this alternative can send targeted emails based on specific actions, such as visiting a webpage or abandoning a cart.
Furthermore, the segmentation option is quite robust, allowing users to group their audience into highly specific segments based on a variety of criteria including purchase history, engagement level, and demographics. This alternative can pull data from sales platforms to enhance your efforts, resulting in more personalized campaigns.
Overall, the platform is a great alternative to ActiveCampaign for those who require detailed segmentation and more flexible email automation.
Best features
- Advanced audience segmentation
- Dynamic content
- Lead nurturing
- Online behavior tracking
- Automated email responses
Pros
- Shopify integration
- Real-time reporting and analytics
- Powerful automated workflows
Cons
- Expensive compared to other tools
- Limited support options
- Steep learning curve
Pricing
Drip offers a single plan starting at $39/month for up to 2,500. The pricing range changes based on the number of contacts you have.
Email support is available on all plans; however, live chat is offered to users with more than 5,000 contacts.
How We Selected The Tools
All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
Additional Resources
If you’re looking for resources to make an informed decision, check out the following posts:
- GetResponse alternatives
- Klaviyo alternatives
- Best email marketing services
- Best email automation software
Also, for more information on how to change your email software and what process to follow, check out our software evaluation post.
Looking for a Better ActiveCampaign Alternative?
While ActiveCampaign may be a well-known email marketing automation platform, it’s far from the only one.
The list has something for everyone, from more affordable, intuitive platforms with drag-and-drop editors to more advanced email marketing solutions. So, look at the above email service providers, compare their features, and pros and cons, and leverage the free trials, or register for a free plan to make a data-driven decision for the future.
If you’re ready to start trying some of the above tools, why not start with Moosend? You only need to sign up for an account and explore its advanced features and capabilities through the 30-day free trial.
FAQs
Below, you’ll find some frequent questions and their answers regarding ActiveCampaign’s alternatives.
1. What should you consider when choosing an ActiveCampaign alternative?
A great ActiveCampaign alternative should offer robust email automation, ease-of-use, seamless integrations with other third-party apps, comprehensive reporting and analytics, usable pre-made assets, a scalable pricing structure, and responsive customer support.
2. Which ActiveCampaign competitors are best for eCommerce?
Klaviyo, Drip, and Moosend are the best ActiveCampaign competitors for eCommerce businesses, offering advanced automation, segmentation, and personalization options, alongside integrations with popular eCommerce platforms like Shopify and WooCommerce.
3. Is there a more affordable competitor to ActiveCampaign?
Moosend is a budget-friendly alternative that offers many essential features and advanced options similar to ActiveCampaign’s, but at a lower cost. MailerLite is also an affordable option but has more basic automation capabilities.
4. Are there any free ActiveCampaign alternatives?
Mailchimp, HubSpot, Klaviyo, and Brevo offer a free plan; however, they’re limited in terms of email sending, features, and functionality. A good alternative is to choose tools offering free trials, such as Moosend or Constant Contact. This will let you explore the full capabilities of the software, providing a more in-depth test drive of their advanced features.
5. What is the best all-in-one alternative to ActiveCampaign?
HubSpot’s suite offers a wide range of tools that cover not just email marketing but also sales, CRM, and customer service. However, it has very steep pricing, reaching up to $890/month. If you want an all-in-one marketing platform at a more reasonable price tag, you should consider tools like Moosend or Constant Contact.
Tired of creating email newsletters that look dull? Are you spending too much time without the desired result or is your email designer letting you down?
Today, we will explore the best email template builders that can help you save time (and money) as well as craft stunning templates without technical skills.
The easiest and most affordable email marketing and newsletter software!
What Makes a Good Email Template Builder?
An email template builder is a tool that lets you create email designs from scratch or customize the elements on existing designs. You’ll need a separate tool to deliver those designs to your audience (subscribers), but some builders also serve as email marketing services.
The definition of a good builder depends on the user’s preferences and requirements. There are a few things, though, that will benefit most users. Ideally, an email template builder should:
- have a drag-and-drop editor
- include a library of ready-made email templates
- offer advanced newsletter elements
- allow you to keep your templates organized
- support responsive email designs
Email Template Software: Comparison Overview
Time is money, so here’s the complete comparison table with the best email designing tools. Check them out to get the gist of what follows next.
| Free Plan/Trial | Pricing | Best Feature | Rating | |
| Moosend | Yes (30-day free trial) | $9/month | Advanced drag-and-drop editor with rich templates |  |
| Stripo | Yes | $15/month | Dynamic AMP emails |  |
| Tabular | Yes | $29/month | Email testing across multiple clients | |
| HubSpot | Yes | $20/month | All-in-one email builder and campaign management | |
| Beefree | Yes | $30/month | Variety of email types | |
| Mailchimp | Yes | $20/month | Variety of ready-made email templates | |
| Topol.io | Yes (limited) | $15/month | Reusable custom blocks | |
| Postcards | Yes | $19/month | Pre-made modules and elements | |
| Chamaileon | Yes (14-day free trial) | N/D | Advanced image editing options | |
| ActiveCampaign | Yes (14-day free trial) | $39/month | Email template changes tracking system | |
Best Email Template Editors by Use Case
Below you can see the best free and paid email template editors organized by use case:
- Moosend – Most affordable email template builder and automation platform
- Stripo – Best free HTML email creator
- Tabular – Best for full control over mobile email design
- HubSpot – All-in-one CRM solution and email builder
- Beefree – Fast and easy email builder
- Mailchimp – Most flexible email newsletter creator
- Topol.io – Simple tool for beginners
- Postcards – Best for quick template creation
- Chamaileon – Best collaborative email template builder
- ActiveCampaign – Best for template creation and delivery
1. Moosend – Best Affordable Email Template Builder and Email Automation Platform
Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)
Best for: eCommerce, SMEs, SaaS, Publishers, Bloggers, Agencies
Best feature: Advanced drag-and-drop editor with rich templates
Moosend is one of the most affordable email template software for creating, sending, and automating email marketing campaigns.
For template creation, the tool offers an intuitive drag-and-drop editor that lets you build responsive email templates effortlessly. Tech-savvy users can also insert their custom HTML code.
The email designer has an extensive email newsletter template library with 95+ ready-made templates. The platform provides all the elements you need to create a visually stunning email campaign that converts. Advanced elements are also part of the builder’s functionality, allowing you to add countdown timers, personalize your emails, and add conditional blocks to create dynamic content campaigns. Also, the AI Writer helps you tackle email copywriting with ideas and suggestions.
To add visuals, the email designer has an image picker that integrates with Unsplash, GIPHY, Facebook, Instagram, Google Drive, and more. Moosend also allows you to create and save your custom templates in your library. This saves valuable time and makes future campaign creation significantly easier. Finally, you can send test emails to see how your email looks on the email client without even leaving the editor.
Moosend isn’t just a template builder. Without changing platforms, you can also send your campaigns, keep track of important metrics, and even perform A/B tests, experimenting with different versions of your email/template. This helps you save time and ensure that the appearance of your emails stays intact.
TL;DR: Moosend’s user-friendly drag-and-drop designer is an excellent choice for creating converting newsletter templates at a low cost. Non-technical users will also benefit from the minimal learning curve.
Moosend Features
- Drag-and-drop template designer
- Marketing automation to target your audience with automated workflows
- Save function to reuse templates in future campaigns
- Landing page template builder
- Custom fonts to maintain brand consistency
- A/B testing
- Integrations to streamline your operations
Pricing
Pricing starts at $9/month, giving you access not only to the template builder but also to marketing automation, landing pages, the SMTP server, and more.
You can also sign up for a free Moosend account to try the platform out—no credit card is required.
2. Stripo – Best Free HTML Email Creator
Pricing: Paid plans start at $15/month, free plan
Best for: SMEs, SaaS, Freelancers, Bloggers
Best feature: Dynamic AMP emails
Stripo is a top free email template builder to create your next email marketing campaign. As a tool, Stripo is only a template designer, unlike Moosend and HubSpot that also let you send emails. It has a vast library of 1500+ templates, and ease of use makes it a great tool to use along with your email service provider.
The drag-and-drop editor is user-friendly, allowing you to create responsive templates that look good regardless of mobile device and screen size. Another feature that strikes out is Stripo’s personal library of custom modules. This option lets you reuse your module creations, saving crucial time and simplifying template creation.
The email design software also comes with an email testing tool that lets you send test emails to check how your design looks in the inbox. Apart from that, the template builder lets you validate dynamic AMP emails to ensure a seamless user experience. Finally, you can request a custom email template from professionals.
TL;DR: Stripo is a highly efficient tool for creating beautiful email templates. However, since it’s a standalone template builder, you’ll also need an ESP to send your email campaigns.
Stripo Features
- Easy to use without HTML code or CSS knowledge
- Embed videos and GIFs
- Integrations with ESPs through API like Moosend
- VML buttons for email clients like Outlook
- SaaS applications plugin
Pricing
This tool offers a free plan that allows up to 4 exports and 5 test emails per day. There is also a free plugin version of the editor, allowing 100 email creations/edits per month. For more, the tool offers three paid plans starting at $15/month, giving you access to premium templates and increasing your limits.
3. Tabular – Best for Full Control Over Mobile Email Design
Pricing: Paid plans start at $29/month, free plan
Best for: Saas, eCommerce, Marketers
Best feature: Email testing across multiple clients
Tabular is another free email template creator that stands out due to its intuitive email layout editing. The tool will be a great fit for anyone wanting to create quality email templates without writing a single line of code.
The drag-and-drop editor is modern and feels easy to use. What’s great is that it comes with various pre-built “blocks” that drastically save time. During our test, we found 38 templates available in the library for customization. We also like how the tool automatically adjusts row and column widths as you drag them, eliminating complexity.
Tabular excels when it comes to mobile design. You’re free to adjust column widths, margin, padding, typography, and visibility, without affecting the desktop version.
The platform also focuses on email testing. You can preview how your templates display on different email clients to ensure a seamless and professional result.
TL;DR: Tabular is a highly capable tool for crafting professionally-looking email templates. However, to take advantage of its more advanced features, you’ll need familiarity with the platform. You’re also dependent on an external ESP to deliver your campaigns.
Tabular Features
- More than 200 pre-made email modules
- Responsive design automatically
- Personalization with dynamic content
- Collaboration features (team blocks, public demo pages)
- Integration with popular ESPs like Moosend, HubSpot, Klaviyo, and more
Pricing
Tabular has a free plan that has limited features and allows 3 template exports per month and 5 email previews daily. For additional features, members, exports and more, there are three paid plans starting at $29/month (billed monthly).
4. HubSpot – All-in-One CRM Solution and Email Builder
Pricing: Paid plans start at $20/month, free plan
Best for: eCommerce, SaaS, small business
Best feature: All-in-one email builder and campaign management
HubSpot is a free and easy-to-use email template builder that empowers marketers to build aesthetic and engaging email templates. With its drag-and-drop functionality, you can easily add and rearrange items as you like.
To jumpstart your newsletter creation, HubSpot provides 20 templates (5 free and 15 premium) to build upon. While they are not a lot, they can save you if you’re in need of a starting point.
The best part of HubSpot’s tools is access to their all-in-one CRM that stores all your customer information in one place. This means you can access your customer data from any sales, marketing, or customer support team and use them to personalize your templates and email campaigns.
TL;DR: HubSpot’s email design software and all-in-one CRM platform is great for owners and teams to manage and optimize their customer experience. However, the platform can be overwhelming for beginners.
HubSpot Features
- Branded email template drag-and-drop builder
- Email tracking and rich analytics
- Document management and tracking
- Call tracking
- Conversation artificial intelligence
Pricing
The platform offers free email, sales, and CMS tools you can use without providing a credit card. Regarding premium pricing, the platform has paid plans with advanced features starting at $20 per month for 1,000 subscribers.
5. Beefree – Fast and Easy Email Builder
Pricing: Paid plans start at $30/month, free plan
Best for: SMEs, Freelancers, Marketers, Agencies, Designers
Best feature: Variety of email types
Like Tabular and Stripo, Beefree is a free email template builder that allows you to create simple email templates and export them to your favorite ESP. Working with this email designer is very easy, and you can create a responsive template without having any coding skills.
Furthermore, the tool can save you valuable time as it allows you to drop images from your desktop, clone elements, and move everything around. When it comes to responsiveness, the builder constantly tests its templates to ensure that the email design won’t feel out of place.
Beefree’s template library numbers 1,376 professionally designed templates that you can customize to your liking. You can access the template library even without an account. And if you need an industry-specific template for your email campaigns, you can have one made for you through the Custom Design Service.
TL;DR: Beefree is a straightforward email designer for creating e-blast templates, transactional emails, and more. However, the tool has a steeper price tag compared to other email newsletter software and a rather slow customer support team.
Beefree Features
- Drag-and-drop email editor
- Responsiveness tests for Outlook, Gmail, and more
- Ability to send test emails to email clients
- Landing page builder
- Integration with popular ESPs like Brevo, Constant Contact, and Salesforce
Pricing
Beefree has a free plan for occasional projects, limited to 10 emails and/or pages, and 6 exports/month. For more functionality and unlimited emails, the template software has three paid plans starting at $30/month, which unlock features such as custom merge tags and conditional statements.
6. Mailchimp – Most Flexible Email Newsletter Creator
Pricing: Paid plans start at $20/month, limited free plan
Best for: eCommerce, Publishers, Agencies
Best feature: Variety of ready-made email templates
Mailchimp is among the most popular email template builders you can find, sporting an easy-to-use email designer. The tool comes with a handy email template library containing more than 100 ready-made designs. The downside is that free plan users only get the basic templates.
Mailchimp’s new email template builder allows you to edit your elements directly on your content block. So if you’ve used other template builders, Mailchimp’s content blocks will feel just fine. Furthermore, the tool’s Content Studio will help edit and manage your images and files.
As an email marketing platform, Mailchimp will also give you extra features like automation to deliver your email campaign at the right time. While the automation options are robust, Mailchimp’s marketing automation isn’t as flexible as other Mailchimp alternatives on our list.
TL;DR: Mailchimp has numerous email templates and a user-friendly interface to create your next big campaign. However, free plan users are heavily limited in functionality.
Mailchimp Features
- Variety of ready-made email templates
- Drag-and-drop email builder
- Online form builder to boost newsletter signups
- Design testing tool for different email clients
- Creative Assistant feature to design on-brand emails
Pricing
The platform has a very limited free plan for 500 subscribers. Then, pricing starts at $20/month for 500 subscribers, giving you access to custom templates and more.
7. Topol.io – Simple Tool for Beginners
Pricing: Paid plans start at $15/month, free plan (limited)
Best for: Designers, Marketers, Freelancers
Best feature: Reusable custom blocks
Topol.io is a full-fledged email template builder that favors simplicity, making it a great tool for beginner users. Its drag-and-drop editor makes template creation effortless without graphic design or HTML coding knowledge.
Advanced features aren’t absent. Most notably, you can create reusable custom blocks and personalize your emails with merge tags. This functionality increases efficiency while allowing users to deliver more personalized campaigns that make sense.
What’s more, there are over 150 pre-designed templates that are easy to customize. Topol.io also lets you use high-quality, royalty-free images from Pexels to enhance the appearance of your emails.
This email template builder supports collaboration, allowing team members to share their templates and work together on them. Last but not least, you can add your products directly to your email campaigns via XML feeds.
TL;DR: Topol.io is a simple tool that’s efficient at creating beautiful email templates. It also comes at a competitive price. Despite that, its interface can feel “basic” compared to the other tools in the list.
Topol.io Features
- 150+ templates available
- Reusable custom blocks
- Custom HTML code builder for flexibility over the design
- Add your products via XML feeds
- Integration with most email service providers
Pricing
Topol.io has a free plan with a limited feature set that’s great mostly for personal use. For advanced features, you need a paid plan starting at $15/month (billed monthly).
8. Postcards – Best for Quick Template Creation
Pricing: Paid plans start at $19/month, limited free plan
Best for: Marketers, Designers, eCommerce
Best feature: Pre-made modules and elements
Postcards is an email template builder offered by Designmodo with the aim of helping users create email templates faster and with no limits on design. It has an intuitive builder that lets you add images, texts, and links with ease.
What’s more, there are dozens of pre-made modules that save time but also look good. You can also manage and customize the mobile version of the template you create.
Inside the tool, you’ll find 40 designer-made templates that can be used as a starting point. If you need to collaborate, you can invite colleagues to work with you as an editor or viewer.
Another great thing about the software is that its design modules are tested to render seamlessly across all email clients and email service providers.
TL;DR: Postcards is a flexible solution that can cater to both simple and more complex design needs. However, its free plan is very restrictive and quickly users will have to start paying for the service.
Postcards Features
- Intuitive template editor
- 100+ ready-made modules
- One-click export for most ESPs
- 1,600 Google Fonts
- Team collaboration options
Pricing
Designmodo Postcards comes with a limited free plan that allows a maximum of 10 template projects, 5 monthly exports as well as pre-made modules. To increase limits and unlock all the features, paid plans start at $19/month (billed monthly).
9. Chamaileon – Best Collaborative Email Template Builder
Pricing: N/D (typically 5K for annual subscriptions), 14-day free trial
Best for: Marketers, eCommerce, Bloggers
Best feature: Advanced image editing options
Chamaileon deserves a place on our email template builder list due to its user-friendly email designer and powerful image editing capabilities. This email template creator offers a free stock photo library from Pexels, but you can easily add your own email newsletter images and customize them to your liking, adding filters and more.
When it comes to templates, Chamaileon has 100+ beautiful email designs you can use, which are also mobile responsive. The clean interface lets you focus on email template creation. What marketing teams are going to love, though, is real-time collaboration and customization of templates.
Exporting your email templates might need a bit of work as the template builder doesn’t offer many ESP integrations. To get the template to your email service, you can embed the HTML code in your email marketing tool or download your design as a .zip file.
TL;DR: Chamaileon is an email template design solution perfect for collaborative work among teams. However, its steep price tag makes it unsuitable for most businesses with small budgets.
Chamaileon Features
- Responsive email templates
- WYSIWYG template builder
- Support for Apple and Android devices
- Import custom HTML code and template conversion
- Email content management tool
Pricing
Chamaileon has a full-featured 14-day free trial, but not a free plan. Paid pricing isn’t publicly available, but the company mentions that it is typically 5K for annual subscriptions.
10. ActiveCampaign – Best For Template Creation And Delivery
Pricing: Paid plans start at $39/month, 14-day free trial
Best for: eCommerce, SaaS, Publishers, Agencies, Influencers
Best feature: Email template changes tracking system
ActiveCampaign is among the best email template builders, known for its advanced event tracking options and CRM system. The template creator is very user-friendly, guiding first-time users on how to build their first email template.
What makes ActiveCampaign’s email editor special is the ability to see the changes made to your template by other people. This way, you can always be up to date with your email design. Furthermore, you can benefit from the tool’s reusable custom blocks to save time. Nevertheless, the block elements are a bit limited compared to other ActiveCampaign alternatives.
When it comes to templates, the email builder offers a selection of 258 responsive templates you can quickly customize. Finally, ActiveCampaign will give you access to numerous automation features to set up automated workflows.
TL;DR: ActiveCampaign is a solid option for those who want to create a template with a fast and user-friendly email editor. However, the software is vast and may overwhelm first-time users.
ActiveCampaign Features
- Drag-and-drop email designer
- Mobile-friendly email templates
- Event tracking options
- Built-in CRM tool
Pricing
This email template builder doesn’t have a free plan, but it offers a 14-day free trial. After that, you can purchase one of the premium plans, starting at $39/month (billed monthly) with the Lite plan.
Read our ActiveCampaign Review
How We Selected The Tools
All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
Selecting The Best Email Template Builder for Your Needs
To turn your idea into the ultimate responsive email template, you’ll need the ideal tool for the job.
When you look at email template builders, make sure that you get a user-friendly designer that gives you plenty of templates and lets you customize, design from scratch, and organize your creations.
If you still haven’t decided, why not give Moosend a try? You can sign up for an account now and build your first template in a few minutes.
Frequently Asked Questions (FAQs)
Here are some common questions and answers regarding email template builders.
1. What is an email template builder?
An email template builder is a tool that allows users to design and create custom email layouts through a drag-and-drop interface or using pre-designed templates. These tools help users design unique emails without the need to write code.
2. Do email template builders require coding knowledge?
No, most email template builders are designed for users without coding experience. They have a visual, drag-and-drop interface that lets you add, remove, rearrange, and customize elements in your emails. Some of them also let you use custom HTML code.
3. What are some popular email template builders?
Some of the most popular email template builders are Moosend, Stripo, Tabular, and Beefree. Their popularity stems from their affordable pricing and ease of use.
4. How do I choose the right email template builder?
Some key factors to consider when selecting your email template builder include drag-and-drop functionality, a library of pre-made designs, a user-friendly interface, adequate customer support, and a pricing model that fits your budget.
Keeping email subscribers engaged during summertime can be tough. A stroll by the beach, a barbecue with friends, and a cocktail by the pool are more fun than checking your mailbox when summer’s in in the air.
Moreover, promoting products or services suitable for warmer weather and outdoor activities, such as swim clothes, traveling equipment, or vacation rentals can turn into a highly competitive task. What can email marketers do to face those challenges?
If you’re looking for summer email marketing essentials to keep conversions rising in this slow but fruitful time of the year, we got your back. Below, you’ll find everything you need to craft seasonal emails that let the sunshine in.
Pick one of the premade templates and find striking email examples and tips to stun your subscribers even when they lie chilled in the sun.
Summer Premade Email Templates to Gain Time
To nail your seasonal email marketing efforts, you need summer-themed and sizzling design elements. But what if you don’t have the time or resources to make them?
Here, we’ve gathered templates from Moosend’s library that bring summer vibes on. You can customize them using our user-friendly editor to match your brand voice.
Keep in mind that all templates are mobile-responsive, so you won’t have to worry about user experience. Plus, Moosend has a high deliverability rate of 98%, so your emails are not likely to land on the spam folder.
1. Summer Sales Email Template
Do you want to promote your summer deals and catch your customers’ attention for good? Use this great summer template with visual elements that serve the summer theme perfectly. The GIF sales banner at the top shows the reader what to expect, enriching the newsletter design. Complete it by adding relevant copy that sticks.
Plus, insert clear and beautiful images of your products followed by CTA buttons to get readers straight to the checkout page. You can also use this template for your end-of summer flash sales with a few tweaks.
2. Summer Promo Email Template
Here’s another template for businesses aiming to share an incentive like a coupon or promo code with customers and prospects to boost seasonal sales. It’s also great for travel bloggers who want to display summer holiday destinations.
Moreover, you can add phrases like “Hurry up” and “Save big” to create a sense of urgency and motivate readers to claim these offers fast.
3. Hotel & Resort Email Template
Get this template and explain why your place is what travelers look for to motivate them to choose your resort or hotel for their getaway.
Include all relevant information travelers and tourists need to know to make a choice, from nearby locations they can visit to summer activities you offer. Plus, it’s wise to add social proof, such as customer testimonials and ratings, to convince them faster.
4. Abandoned Cart Email Template
Most eCommerce businesses rely on abandoned cart emails to get the engine moving. Nudge visitors who’ve shown real interest in your products to give your summer ROI a booster.
This simple email layout is great for starters. You can change the color and add extra elements if needed. Plus, you can provide readers with links to social media and the customer service team to address potential concerns that may hinder them from purchasing.
5. Food Service Newsletter Template
If you’re in the food or coffee industry and want to display your summer menu to your subscribers, this template is for you. Replace the images with high-quality visuals of your products and invite your readers to shop online or make a reservation via the CTA buttons.
Ready to streamline your summer email marketing strategy? Sign up for a Moosend account, choose your favorite template, and tailor it based on your brand’s needs.
Top Summer Email Examples to Get Inspired
Here are some eye-catching summer email examples from top brands for different purposes to get smart ideas for your own campaigns:
1. Warby Parker’s Summer Essentials Campaign
Subject line: A shape that makes sense for summer
Warby Parker prepared their customers for the summer season by displaying their top product in different shapes and sizes. The CTA button lies at the top, under the powerful introduction that makes the readers sense the sun on their faces.
The subject line puts the reader straight to the point to boost open rates. Plus, they offer an incentive to motivate buyers to buy more than one items, in this case, a 15% discount.
2. Moment’s Last-minute Sale Email
Subject line: Our Summer Sale ends tomorrow!
Want to send a reminder to your subscribers to claim their offers and secure their summer savings? Then you can follow Moment’s example and create a last-minute email. Mention what the email is about on the subject line to form the right expectations.
This simple campaign is the ultimate summer newsletter, with a single and profound call-to-action. Plus, the “catch the wave” theme is transparent throughout the visuals and copy, creating a strong messaging for readers.
3. WildList’s Summer Giveaway Email
Subject line: The giveaway you’ve been waiting for…
Running a giveaway contest is a fantastic way to grow your email list and promote some of your seasonal products. Wildist invited their subscribers to post a summer photo with a specific hashtag to enter the contest and claim three amazing presents.
If you want to hold a similar initiative, mention the guidelines clearly to avoid confusing contestants. Plus, add the end date at a prominent place and consider placing a countdown timer to create a sense of urgency.
4. AllTrails’ Educational Summer Email
Subject line: 5 easy tips for better summer trips →
AllTrails found the perfect combo to nurture their audience during summer. They provided some quick tips for better trips and also took this email as an opportunity to cross-sell and upsell relevant features.
In a nutshell, you don’t need to run seasonal sales or share special offers to nail your email marketing efforts. Find additional summer marketing ideas, such as offering free content, and display them organically and beautifully as AllTrails did.
5. Etsy’s Back to School Email
Subject line: Back-to-school 101 ✏️📒🎒
Etsy created a great email for one of the highest sales seasons for businesses with school supplies. They offered a free shipping incentive for customers who exceed $35 to boost sales.
Apart from the “Shop Now” button at the top, they added different product categories to help customers find what they need fast. Finally, the playful email design and emojis on the subject line make it more attractive.
6. Soho House’s Travel Email
Subject line: Introducing Room No.5
Want to invite your subscribers to your resort or hotel? Craft a similar email to this one by Soho House with beautiful images that depict relaxing vibes. The email design is simple yet powerful, driven by minimal aesthetics.
Plus, the copy shows readers that they won’t be treated as guests, but as part of the community. This is an excellent choice for VIP members and loyal customers. All you need is a few powerful words to convince your customers to make a reservation.
Best Practices for Converting Summer Email Campaigns
If you’re new to summer email marketing or need a refresher, here are seven tips to streamline this digital marketing tactic effectively:
1. Write an engaging summer email subject line
Want to secure a high open rate? Then you need a great summer-themed subject line to intrigue subscribers. It should be within 30 to 50 characters and reflective of the email content to work out.
Here are summer subject line ideas from top brands:
- A hot summer treat! FREE gift (MAC Cosmetics)
- Buy-Buy, Summer Sale | 40% off 👋 (Happy Socks)
- Favorites for endless summer fun (Patagonia)
- Start dreaming about summer ☀️ (Airbnb)
- End-of-summer savings never felt so rewarding (Marriott)
You can also use a free subject line tester like Refine to get suggestions based on your industry and email list size.
2. Add summery visuals
How can you design the perfect summer email that leads to high conversions? Add relevant visuals, gifs, and videos to inject the summer mood into your readers.
Plus, select a more vivid color palette, for example, with light blue, yellow, and green to steal the show. Adjust your existing brand tone to cooler summer vibes to make your subscribers summer ready.
Here’s my personal favorite by Otherland. The amazing design elements and colors take you to places, and you can almost tell how these candles smell:
3. Personalize your email content
To boost your email marketing conversions during summertime, you should personalize your email campaigns. Send tailored content to your target audience based on specific factors, such as demographics and website behavior.
One of the easiest ways to do this is by using email segmentation. Divide your subscribers into different sub-lists based on shared characteristics, such as location or age, among other criteria.
Keep in mind that summer content is not relevant to everyone based on location. So, if you have subscribers both in Europe and Australia, you should create different campaigns to target them at different times throughout the year.
Moreover, you can use dynamic email content to streamline highly converting email types, such as abandoned cart emails or product recommendations.
4. Leverage summer holidays
There are many holidays during summer you could add to your marketing calendar. Consider which ones to target based on your business type and create relevant email campaigns.
Here are some important dates to consider:
- Memorial Day (Last Monday of May)
- World Environment Day (5th of June)
- Father’s Day (3rd Sunday of June)
- Independence Day (4th of July)
- Labor Day (1st Monday of September)
For instance, here’s a Father’s Day email example by Hush Puppies:
5. Conduct A/B testing
If you want to ensure that your emails will appeal to your subscribers, you can use certain methods that secure better results. A/B testing is one of them and is available in most email marketing services.
Here some of the email parts you can test:
- Subject line
- Email content
- Sender name
- Design elements
- Sending time
For example, you can insert two subject line variations. The winning version will be sent to most of the subscribers to secure higher open rates and ultimately conversions.
6. Plan re-engagement campaigns
Many subscribers lose connection with their mailboxes over the summer, and it makes sense. If this happens for your industry, it’s best to rekindle that relationship and schedule re-engagement emails as autumn approaches.
For example, you can share educational content to warm them up or share an incentive with customers who are inactive for a long time. This way, you help reduce your churn rate and secure a healthy email list and a good deliverability rate.
This a nice example by AILLEA:
7. Analyze and optimize
Finally, it’s important to keep track of important metrics to unveil patterns that either boost or hinder your summer email marketing performance. Here are some email metrics to watch:
- Open rate
- Click-through rate
- Spam complaints
- Conversions
- Unsubscribes
- Bounce rate
Plus, it’s wise to keep an eye on competitors and explore seasonal trends to create campaigns that will make an impact.
Make Summer Email Marketing Count
Ready to send summer emails that stick? Pick one of the templates and design fresh campaigns hard to skip. You don’t have to go the extra mile; just follow the best practices above and you’ll be ready to shine brighter than the sun.
Lastly, to streamline your email marketing efforts successfully, employ an email marketing service with features that suit your business. You can sign up for a free Moosend trial today to see what this platform can offer you.
Digital marketing can be a goldmine for eCommerce businesses, especially when you use SEO and social media. But let’s highlight the real star of the show: eCommerce email marketing.
If you’ve been trying it out but haven’t seen the results you were hoping for, or if you’re just starting to dip your toes in, you might be wondering how to create a successful campaign.
What types of email newsletters should you use? What visuals grab attention? How do you write copy that converts? And is your call-to-action (CTA) placed strategically?
To answer your questions, we’ve compiled some of the best eCommerce newsletter examples along with actionable tips to kickstart your journey.
Most Popular Types of eCommerce Newsletters
Before you create a newsletter, you should clearly define your marketing goals so you can choose the right type of eCommerce newsletter.
Otherwise, sending random newsletters to your new subscribers will likely be perceived as spammy and can cause them to unsubscribe.
Here are some of the most popular eCommerce email marketing types that online stores use to target their customers:
- Welcome emails
- New product launch newsletters
- Product recommendation newsletters
- Promotional newsletters (e.g., limited-time sales, special offers, and discounts)
- Cart abandonment emails
- Transactional emails
- Customer review newsletters
- Educational newsletters
Regardless of which one you choose; you should stay creative and offer fresh content to keep your subscribers engaged. Getting the right email service is also crucial to getting the job done.
Ecommerce-oriented software like Moosend will offer you tools and features to make your campaigns more effective, including powerful automated workflows, eCommerce AI capabilities, and advanced segmentation.
With a user-friendly workflow builder, you can set up abandoned cart sequences to recover your lost sales or thank customers for their purchases.
Now, let’s examine the following eCommerce newsletter ideas.
Top 11 Ecommerce Newsletter Examples
Everything matters when it comes to email newsletter creation, from the subject line to the layout to the visuals.
An eCommerce email newsletter template is a great starting point for designing your campaign. However, it’s essential not to rely solely on them.
To make your campaign truly stand out, you should personalize and customize your templates. Add your unique touch by tailoring specific elements to better fit your branding and resonate with your audience.
1. Frank and Oak’s welcome email
Subject line: Welcome to Frank and Oak. Here’s your 15% discount
Welcome emails help increase open rates, make a good first impression, and possibly even convert them into new customers.
From the beginning, Frank and Oak use a straightforward newsletter introduction to thank users for signing up. This is a very simple yet effective strategy that makes people feel valued.
What makes this a great welcome email is using large fonts to highlight the discount percentage and the code they offer as a thank you for subscribing.
What to use:
- Friendly email copy to welcome and thank users for joining you.
- A welcome gift in the form of a discount or a coupon.
- Bold email-safe fonts that attract the reader’s attention to the discounts
- High-quality visuals reflecting your brand to introduce customers to your products.
Additional resources:
Welcome emails are some of the most important types of emails you need as they act as an introduction to your brand. If you need an extra hand, here are a few resources to help you nail them:
2. Flings’ new product launch
Subject line: Introducing the new & improved Flings! 🔥
New product launch newsletters are perfect for generating interest and excitement. Not only do they show your audience something new, but they can boost your open rates, click-throughs, and conversions.
The colorful design chosen by Flings aligns with their brand image and is eye-catching for the readers.
Moreover, the visuals clearly present the new products making them easily recognizable and memorable.
What to use:
- Eye-catching email design that aligns with the brand image.
- High-quality visuals to show the new product.
- Email copy that triggers an emotional response (excitement) and informs about the benefits of the new item.
- Bold CTAs strategically placed under the visuals.
3. One Kings Lane product recommendation
Subject line: Selected just for you – take your pick!
These types of newsletters add a personal touch to your customer relationship, which helps increase click-through rates and conversions.
In this eCommerce newsletter example, users see a well-crafted subject line, which makes them curious and eager to open the email.
Moreover, once they open it, One Kings Lane reassures them that the products were specifically selected for them, using clear language in large bold type that is eye-catching.
Using personalization is a great way to increase your metrics, delivering content tailored offers to your customers instead of generic recommendations.
What to use:
- A personalized email subject line and introduction.
- Beautiful visuals of the recommended products.
- A clean email layout to increase readability.
- Brightly colored CTAs with actionable copy.
Personalization is a force to be reckoned with, so when you plan your promotions, opt for targeted messages instead of email blasts.
If you want to improve conversions, use an email service that lets you personalize not only your subject lines but also your content. Moosend’s improved conditional blocks, for instance, will let you display the right type of content based on specific criteria, like age or location.
This way, you can create one campaign for your audience, set up the conditional visibility of your blocks and deliver tailored product offers to your recipients.
4. Buoy’s time-sensitive promotional newsletter
Subject line: Surprise! FREE Daily Wellness Bundle w/ Hydration Drops! 💘
Limited-time deals are very effective marketing strategies for eCommerce businesses as they instill a sense of urgency that boosts conversion rates and sales.
Here, Buoy manages to attract the reader’s attention to the time-sensitivity element of the offer through the countdown timer and highlighted sections.
They also kept the message short, followed by a CTA, making it easy for the subscribers to understand what’s expected of them and act quickly.
What to use:
- Countdown timers to instill a sense of urgency.
- Short content followed by a clear CTA button.
- Colors and any other design elements that will increase the sense of urgency and lead customer to the call-to-action.
5. Fatty 15’s mystery sales email
Here’s another good example of a limited-time sale that you should consider.
What makes this newsletter by Fatty 15 unique is the intriguing email copy. By using phrases like “mystery summer sale” and “secret offer”, they pique the subscriber’s interest, making it impossible for them not to click the CTA.
They also use a simple design with the product placed in the heart of the email, surrounded by beautiful visuals of flowers.
Moreover, to instill a sense of urgency, they use the phrase “almost over” while also providing a sale expiration time and date.
What to use:
- Compelling email copy that intrigues the recipients
- Simple email newsletter design with a nice visual of the product. Simplicity sometimes is the ultimate sophistication.
- A clear sale expiration time and date to give the campaign a sense of scarcity.
6. Athletic Brewing’s seasonal promotion
Subject line: Order for Thanksgiving Delivery 🍺 🍗
This type of seasonal promotional newsletter is perfect for driving click-through rates, conversion rates, and sales.
Athletic Brewing uses enticing phrasing like “good times coming” to convince subscribers to purchase before Thanksgiving.
Moreover, their Thanksgiving email newsletter takes advantage of the holiday theme, using the color orange and a beautiful visual of a dining table to amplify the holiday vibe.
What to use:
- Target major holidays like Christmas, Valentine’s Day, Easter, etc. with dedicated email marketing campaigns.
- Use holiday associated colors to give a more festive vibe to your email, such as red and green for Xmas, or orange and black for Halloween.
- Add eye-catching visuals of your products in holiday settings.
Seasonal marketing is great to give your sales a boost. Remember to start planning your campaigns as early as possible to target each busy season effectively.
Seasonal resources:
Below, we added some of our favorite seasonal email marketing guides with more eCommerce newsletter examples to help you:
- Halloween Email Marketing Guide With Examples
- Black Friday Email Marketing: Strategy & Tips
- Christmas Email Marketing Examples
- Valentine’s Day Email Marketing: Tips, Ideas & Examples
- Mother’s Day Email Marketing Guide
And to save time, you can pick and customize a pre-made holiday template from Moosend’s library. There, you’ll find all the seasonal designs you need to create your promotional offers and newsletters ahead of time.
7. Oobli’s discount promotional newsletter
Subject line: We’re Selling Out!!
Discount newsletters are perfect for converting users into new customers and driving sales because everyone loves a good bargain.
Oobli manages to create a sense of urgency right from the subject line. That, in turn, will inevitably increase their open rates.
And to make things even better, the brand uses a large, vibrant font to inform the recipients that the items are “Almost gone!” which adds to the urgency.
Here, the 20% discount doesn’t seem as important as the fact that the products will run out of stock. Oobli achieves this by using phrases like “your last chance” and “selling out fast.”
What to use:
- Create compelling subject lines to entice your customers.
- Use the right font size to present the most important information.
- Play with different colors to make the most important information stand out, such as the discount or the coupon code.
- Choose words that will create a sense of urgency and encourage the recipient to click on the CTA.
8. Kizik’s cart abandonment email
Subject line: Your Kiziks Are Lonely 😢
According to statistics, 69% of online carts are abandoned on average. An abandoned-cart email, though, like Kizik’s will help you draw users back to your eCommerce website and encourage them to buy.
The subject line of this email plays a bit with the user’s emotions by saying that “Your Kiziks Are Lonely.” This is a great solution for drawing people in.
Then, after opening the email, Kizik reminds you that you left some shoes in the cart using a large, bold font and a visual of shoes.
The email also contains a clear visual of the exact pair of shoes you meant to buy, together with the pricing and a call to action inviting you to take another look.
What to use:
- Add emojis if your branding allows them to stand out in the inbox.
- Include nice visuals of the product, the pricing, and a clear CTA to remind users about the product they forgot.
- Provide additional information, such as links to customer support to help customers in case they have questions.
- Throw a discount to sweeten the deal and finally purchase.
Additional resources:
Creating the perfect abandoned cart email requires a synergy of multiple elements: a compelling subject line, a clean design, and a great CTA. Below, you’ll find some helpful resources to make it a little easier:
- 120+ Smart Abandoned Cart Subject Lines
- Abandoned Cart Email Templates
- Best Abandoned Cart Email Examples
Abandoned cart emails are necessary for any eCommerce email marketing strategy. After you create your design, you can set up a workflow to target your cart abandoners.
Moosend’s editor is both advanced and user-friendly, letting you build effective recovery sequences. You can start from scratch or choose one of the pre-made eCommerce recipes to save time by signing up for a free account.
9. Allbirds’ transactional email
Subject line: Your Feet Say Thank You
In this example, Allbirds uses the order confirmation email to thank the customer for making the purchase, through a large bold font.
The brand has also added a personal touch to this transactional email by including the customer’s name in the introduction.
The rest of the email simply informs the recipient of the shipping terms and confirms their credit card payment, which is useful and reassures the customer that their order is progressing smoothly.
What to use:
- Always include a thank you message regardless of the type of transactional email.
- Add all the necessary information regarding the customer’s order and let them know you if there are any issues.
- Add a personal touch by using the customer’s name.
- Insert helpful links
Transactional emails are a great way to help you improve the new customer’s experience and build trust in your eCommerce business. Some other common types include:
- Account creation emails
- Password resets
- Shipping notifications
- Payment invoices
- Purchase receipts
10. Paro’s customer review email
Subject line: 5 ⭐️ reviews: “So simple and quick to assemble…”
To establish yourself as a trustworthy and credible brand, you can leverage customer reviews and testimonials. Then, turn them into a customer review email to show your recipients what others think about your products.
In the above eCommerce newsletter example, Paro uses social proof to increase its engagement and conversions. The 5-star design element in bright orange shows subscribers their top ratings even before reading the rest of the content.
They also use an attention-grabbing visual illustrating a plate full of their delicious kitchari, which makes the reader want to have a taste. The visual is followed by a CTA button asking the user to try the product.
Finally, Paro includes a real customer review to further convince potential shoppers to try their product.
What to use:
- Design elements in bright colors and attention-grabbing visuals
- Great customer reviews that highlight the reasons why they chose the brand/product.
- Give credit to the original source to maintain transparency and increase credibility (name of the reviewer, the website they left it on, etc.)
11. Ritual’s educational newsletter
Subject line: We saved you a spot
The best part about educational newsletters is that they increase brand awareness and customer trust. These emails can include everything from blog content, industry news, and case studies to invitations and webinars.
Here, Ritual educates readers about the brand’s values and product using a minimalist design to keep the reader focused on the message.
In addition, they chose their words carefully to show subscribers their commitment to being transparent regarding the ingredients and science they use. Using phrases like “obsessed over,” “we’re always real,” and “we’re committed to” can help increase customer trust.
What to use:
- A minimalist design that keeps the focus on the message.
- Visuals of your actual products and the ingredients/parts used to make them.
- Email copy that uses simple language and educates users on the product making process. Also, highlight what differentiates your product from other eCommerce brands.
Best Practices for Designing an eCommerce Newsletter
After checking some of the best eCommerce newsletter examples, it’s time to learn some best practices you should follow.
Create an attention-grabbing subject line
Before you can even think about boosting sales, you should first ensure the subscribers open your email newsletters.
To do that, you need attention-grabbing subject lines that entice users to open your emails.
Here’s how to ace them every single time:
- Be clear and concise to avoid confusing the recipient.
- Use actionable verbs to encourage users to act (e.g., join, sign up for).
- Add a sense of urgency to get subscribers to open your email as soon as possible (e.g. Don’t miss out on this limited offer!).
- Add a personal touch by including the user’s name (e.g., Emily, here’s a special offer just for you!).
If subject line creation isn’t your strongest suit, you can use a free subject line tester like Refine. The tool will give you actionable insights to improve your creations and increase your open rates.
Personalize email content
Email personalization is one of the most important elements of email marketing. Why? Because it makes it unlikely for subscribers to perceive your emails as spam.
At the same time, it boosts click-through rates and conversions.
To leverage its power, use segmentation to send only relevant emails to pre-selected recipients. For example, you can segment your audience based on demographics or past purchase history.
Moreover, provide personalized recommendations to drive conversions and sales. For instance, you can use their past purchase history to send them recommendations for similar or related products.
Lastly, use your email marketing and automation software to create dynamic emails that personalize their content automatically based on customer data and subscriber preferences.
Here’s a great example by Seafolly that offers a reward on the customer’s special day. It’s unique, thoughtful, and gives them more reasons to make a purchase.
Everyone loves birthday emails, especially when they give an extra discount to celebrate. You can easily set up these emails through Moosend’s platform.
And if you need help, you can find the birthday email recipe in the workflow library. Just make sure you add the right ingredients and you’re ready to go.
Establish a clear primary CTA
Without a clear and prominent call-to-action, subscribers might not take any action.
However, a well-designed and well-positioned CTA button will boost click-through rates and conversions.
Here’s what you should do:
- Use actionable language. Here are some examples: “Buy now,” “Try it now” or “Get the offer.”
- Make it very visible. You can use a bold color and large font to make the CTA button stand out.
- Position it wisely. If users don’t see the button immediately, they will probably not waste time looking for it. So, make sure you position it towards the top of the newsletter.
Here’s an example by Burt’s Bees:
Optimize for deliverability
Unfortunately, you can’t have a successful email marketing campaign if your emails don’t reach the subscriber’s inbox.
Therefore, optimizing for email deliverability is essential. So, here are some tips:
- Improve your opt-in process to ensure you send emails only to interested users.
- Regularly clean your email list by deleting inactive contacts and bounces. As a result, you can focus on the most engaged subscribers.
- Give users the option to easily unsubscribe if they are no longer interested in your eCommerce business. Otherwise, they can easily get frustrated and mark your emails as spam, hurting your brand’s reputation.
Moosend’s excellent delivery score will let you land your campaigns in your recipient’s inbox every single time.
Moreover, the audience management features will help you track and centralize the number of active and unsubscribed users and monitor your bounces. Based on this data, you can then focus on the optimization of your deliverability.
Take accessibility into account
Given that nowadays people use their smartphones more than other devices, you should always consider mobile accessibility.
So, here’s how you can optimize your email marketing templates for mobile devices:
- Make CTA buttons visible and touch friendly. Otherwise, your click-through rates and conversions will suffer.
- Make images smaller and text larger. This will improve legibility and load times on mobile devices.
- Use A/B testing. Even if an email design seems mobile-responsive to you, without A/B testing, you can’t be sure. Plus, this can help you identify other issues you’re unaware of and optimize accordingly.
If you’re looking for more ways to design winning eCommerce newsletters, check out some more email marketing best practices for great results and conversions.
Create the Best Email Newsletters for Your Ecommerce Brand
After looking at some of the best eCommerce newsletter examples, you can now use the above examples as inspiration to create fresh and engaging content for your email campaigns.
Still, remember that newsletters are not standalone marketing strategies. Therefore, you should always pair them with other winning strategies, like early access to new products or discounts.
Moreover, if you want to improve your strategy, use workflow automation to streamline the process. An eCommerce-friendly email marketing software, such as Moosend, will give you all the tools you need to step up your strategy.
Not sure if this is the right solution for you? Then, try Moosend for free and decide for yourself.
Frequently Asked Questions
Take a look at the top FAQs about eCommerce newsletters.
Q1. How often should you send eCommerce newsletters?
While there’s no general rule, weekly newsletters or monthly updates are more popular than daily ones. This is because sending emails too often annoys your recipients and makes them mark your messages as spam.
Q2. How long should an email newsletter be?
Email newsletters should be short and clear because users usually scan them only for a few seconds. So, you have to grab their attention in just a few words.
Q3. How do you measure the performance of an email newsletter?
You can measure the performance of an email newsletter by tracking specific metrics such as the open rate, the click-through rate, and the conversion rate.
Do you catch yourself having second thoughts about the impact of your email marketing efforts on your ROI? Or wonder how to measure and analyze your email campaign performance with accuracy? Then you landed on the right place.
To get your email marketing machine moving, you need data-driven evidence. And by that, we mean getting a better grasp of important email metrics, especially the email marketing conversion rate.
In this guide, you’ll learn what email conversion rate is, interesting benchmark stats, and tips on how to calculate and improve it.
What Is Email Marketing Conversion Rate?
Email campaigns require readers to take specific actions, such as completing a purchase, the so-called conversions. The email conversion rate shows the percentage of the subscribers that completed the desired action after interacting with an email.
The email conversion rate comes in different shapes based on the goal they serve. For example, if you want to showcase an upcoming product to subscribers, you can track the open or click-through rate.
However, if you aim for direct sales or registrations, the conversion rate will depend on purchases and filled-in forms. Think about abandoned cart emails. The conversion rate usually depends on whether users reached the checkout or not.
Tracking this metric can be challenging at times, as it’s not as standardized as values like bounce and open rates and require strategizing. Hence, it’s important to clarify your conversion points in advance to avoid losing important data on the way.
Why Is Email Marketing Conversion Rate Important?
Email marketing is one of the most profitable channels for businesses of all kinds, with an average ROI of $42 for every dollar spent.
The number of conversions coupled with other metrics, such as bounce rate, unsubscribes and spam complaints, help you understand what email content fascinates your readers and what they find irrelevant. Pinpointing those patterns will help better your messaging.
Finally, as marketers, you’ll get to report on hardly every single metric to justify that the email channel is worth the budget to your managers. A high conversion rate that reflects on the return on investment will prove that email marketing is game-changing, considering it’s usually cheaper than other digital marketing channels, too.
How To Track Your Email Conversion Rate
Once you find the number of conversions, you can calculate the rate using this formula:
In a nutshell, if you send an email to 5,000 subscribers and 500 complete the desired action, your conversion rate will be 10%.
Overall, it’s hard to track and sustain high email conversion rates without a solid email marketing strategy and setup. You’ll need a dedicated email software tool to avoid excessive manual work.
Most email marketing services offer analytics and reporting dashboards where you can track important data, such as click and email open rates. So, once you’ve set your conversion point, look for the exact metric to gain better insights.
Moreover, with a platform like Moosend, you’ll access important tools beyond analytics, such as ready-made landing pages and forms to capture your conversions faster. Not to mention the plethora of personalization and segmentation capabilities that will get you to the next level.
Check out Moosend’s dashboard if you need a reference. You can see the metrics of a Black Friday webinar email inviting readers to register:
Want to see for yourself? Sign up for a free trial today or get one of our cost-effective pricing plans to make conversions rise.
What Is a Good Conversion Rate for Email Marketing?
To flag a conversion rate as successful, you should consider several parameters, such as your niche, the email type (i.e., triggered vs promotional), the location, or the quality of your email list.
However, since the conversion rate can be tracked in different ways, it’s hard to give a number away safely. Instead, keep an eye on important email benchmarks like open rates and CTR for different niches, times, or regions to understand how your emails perform against goals.
Here are some relevant metrics for different industries. While open rate and CTR are common conversion rates, bounce and unsubscribe rates may hurt conversions when they rise:
8 Tips for Conversion Rate Optimization
Looking for ways to elevate your conversion rates and ultimately your email ROI? Once you find the desired action for your email marketing campaign, follow these steps:
1. Offer valuable content to readers
You can’t just trick your target audience into buying your products or services without showing them their real value. You need to know your buyer personas in-depth, understand their customer journey, and offer them relevant content to convert.
Highlighting the benefits of your products or services and the pain points they’ll resolve throughout your email copy is key. Social proof and testimonials are always great additions, as people want to hear from their peers to feel secure before finalizing a decision.
You can check most of those boxes through thoughtful and relevant copywriting your readers will find easy to resonate with. Plus, your call-to-action button, the one that will bring the CTRs you long for, should be written in actionable language to work better.
Here’s a promotional email marketing campaign by Google that hits readers hearts:
Subject line: Meet the new Pixel 6a from Google
2. Optimize your email design
Regarding readability, if your email copy is one side of the coin, then design is the other. In this case, you shouldn’t go with heads or tails, as the whole user experience matters to meet your conversion goals.
So how can you design a good email marketing campaign from scratch without wasting valuable time and effort? You can choose a premade template based on your goals, that’s also responsive for mobile devices and tablets.
Most email platforms offer such assets for plenty of purposes and industries, including intuitive editors to customize your emails. For example, Moosend provides users with responsive templates and various layouts, including a drag-and-drop editor to add or move around email elements effortlessly.
Once you spot a template that suits you, pick a font that is easy to read and add visual elements what will enrich your content. Plus, you should place your CTA button at a prominent place to help readers find it fast.
3. Personalize your emails
To increase your conversion rate and email marketing ROI, you should send tailored messages that’ll wow your email subscribers. Email marketing provides marketers with a wealth of tools to make that happen.
For starters, you’ll access marketing automation capabilities to create email series automatically triggered when customers or website visitors complete an action.
For instance, when someone joins your email list, you can send them a set of welcome emails combined with incentives and content marketing resources while your new subscribers’ interest is fired up.
Moreover, you can use custom fields to personalize your messages, from adding your email recipients’ names in the subject line to sending content related to their preferences, purchase history, and other parameters.
You can also use email segmentation and send different content to your subscribers based on their shared characteristics, such as demographics, location, and psychographic information, among others. Check out some of the top benefits of segmentation:
4. Write an effective subject line
Think of the number of emails landing in your subscribers’ mailboxes daily. How can you draw their attention toward your campaign? You need an attractive subject line to do the work.
But what does an email subject line need to be effective? Here are some tips:
- Make it between 30 to 50 characters to ensure readability for all devices and ISPs.
- Ensure that it reflects the email content without misleading the audience.
- Create a sense of urgency, especially when promoting e-commerce incentives.
- Add surprising elements through clever copywriting and emojis.
Plus, it’s wise to perfect your sender name and preview text as well to avoid confusing your readers. You can also use a free subject line tester like Refine to nail your subject line via recommendations based on your industry and email size.
5. Run A/B testing
If you want to boost your email performance but are unsure about certain parts of the email you’re about to send, you can resort to A/B testing. With this method, you can check which email version will be more successful for your audience at a given time.
For instance, you can experiment with different subject lines, email content, preview text, or sending time variations. The winning element will be sent to most of your subscribers, resulting in higher conversion rates.
However, keep in mind that not all email services offer the same A/B testing solutions. So, if testing for a specific element is vital for you, check out the feature page of each platform to ensure they provide it.
6. Define sending time and frequency
As said earlier, one of the email performance factors you can test is sending time. The best timing may vary based on industry, so it’s important to seek what’s best for your target audience. You can experiment with different days and times until you find what suits you.
If you’re looking for a starting point, then according to recent Moosend data, you can try Thursday at 9 pm. As you can imagine, the weekend is not the best time to schedule your emails.
Consistency is key for marketers wanting to make the most of this channel. Decide the total number of emails you’ll send monthly and when and stick to your schedule to form the right expectations.
Overall, keeping regular contact, once or twice per week, is best. There’s no need to overload your subscribers with information they can’t absorb, or your spam and unsubscribe rates will gradually put your conversion at stake.
7. Sustain a good deliverability rate
To increase your conversion rates, it’s vital to keep important metrics like spam complaints, bounce and unsubscribe rates low. As a business grows, this becomes more daunting due to the size of their email lists.
So, if you want to surpass ISP filters and stay away from spam folders, keeping a good list hygiene is necessary. Here’s how to do so:
- Design a double opt-in signup process
- Conduct email list cleaning on a regular basis
- Include unsubscribe buttons on the email footer
- Avoid using several spam words
Finally, you can send a re-engagement email series to recalibrate customer relationships starting to weaken. If they don’t respond, remove them from your email list, informing them you’ll always be there if they change their minds.
8. Spot performance patterns and work on them
An integral part of a successful marketing strategy is data analysis. Once you grasp what works and what doesn’t in the different steps mentioned earlier, capitalize on your findings. Keeping track of your conversion rates will mean nothing if you skip this process as it will be hard to replicate them.
Apart from your own success stories, it’s also wise to check what your competitors or brands you admire are up to stay ahead of the curve.
And remember, analysis paralysis is always around the corner for professionals who want to excel in their field. To combat it, adopt the mindset of a resourceful doer, explore your blessings and pain points, and act accordingly.
Keep Email Marketing Conversion Rates on Your Radar
Now that you know what email conversion is about, it’s time to get to work. Decide on your email conversion points, track them diligently and your business ROI will flourish.
No, figuring out the most fruitful techniques and patterns won’t be a one-day gig, but you’ll get there sooner than expected if you’re well-prepared.
And since obtaining an all-in-one platform with excellent analytics capabilities and tools to design appealing emails without breaking the bank is a must, sign up for a Moosend account today and join our marketing community.
Sending the same email marketing campaign over and over is like serving up plain toast every morning. Sure, it’s alright, but wouldn’t you rather have a hearty breakfast instead?
Diversifying your campaigns will help you make your strategy more flavorful and satisfying for your recipients, resulting in better click-through rates (CTR) and conversions.
If you’re looking for fresh ideas to up your email marketing game and expand your audience, you’re in the right place.
In this guide, we’ll show you different email types to enhance your email marketing strategy and engage your subscribers, from transactional and promotional emails to lead nurturing messages.
Transactional Emails
Transactional or triggered emails are messages brands send to recipients only if they have initiated an interaction.
For instance, you can send transactional emails to confirm an email subscription or update a customer on their order.
They’re a great opportunity to welcome new subscribers, keep them updated about their orders, build trust, and nurture a strong relationship with your audience.
1. Welcome email campaigns
Businesses usually send standalone emails or extended sequences to welcome new subscribers and introduce them to their brand, new product, or service.
Here’s an example from The Body Shop:
Usually, a welcome message is the first email someone expects to receive after downloading a lead magnet, signing up for an account, or subscribing to your newsletter.
Moreover, this type of email has an impressive click-to-conversion rate of 56.75%, making it the most effective email sequence followed by abandoned cart and back in stock campaigns.
What to consider:
- Personalization: Tailoring relevant content to each recipient creates a more engaging experience. To achieve this goal, consider segmenting your audience into relevant groups.
- Clear communication: Since a welcome series of emails marks the beginning of an ongoing conversation, set expectations regarding email frequency and content.
- Email content: Deliver brief, valuable email messages to save time and ensure engagement.
Further reading: For more inspiration, check out our top welcome email examples compilation and welcome email copy templates.
If you’re planning to create a welcome campaign like those of well-known brands like The Body Shop, many email service providers offer a range of pre-made templates and workflow recipes to help you save time. You can find your ESP’s welcome email series, customize the triggers and actions and then launch your welcome campaign.
2. Confirmation emails
Marketers send confirmation emails to subscribers and customers to confirm actions or transactions they have completed.
Confirmation emails are a top-performing campaign in your email marketing toolbox, as they usually see high engagement rates. In the retail industry, for instance, average CTR rates reach 2.58%.
Here’s an order summary from Audible:
Other common types include:
- Order confirmation emails
- Appointment confirmation
- Upcoming event registration
- Subscription confirmation
- Booking confirmation
- Cancellation confirmation
Since this type of transactional email has such high open rates, they’re a great place to include important info and calls to action (CTAs), such as links to explore your website, incentives to join loyalty programs, or subscribe to your newsletters
What to consider:
- Short and straightforward: After your greeting, provide a short, clear explanation of the purpose of your email.
- Customer support details: Help your confirmation emails stand out by making it easy for subscribers or customers to ask for help.
- Compelling CTA: Depending on the type of confirmation email, use it strategically to invite your customers to follow you on social media, refer friends, or cross-sell and upsell where appropriate.
3. Abandoned cart campaigns
When your customers add items to their online shopping cart but don’t complete the purchase, send them an abandonment cart email or, a sequence to nudge them to complete the purchase.
With the average shopping cart abandonment rate reaching up to 70.19%, it’s necessary to craft the perfect recovery email.
Here’s how this type of email looks like:
Abandoned cart emails are some of the most important marketing tools that eCommerce businesses use to recover their lost sales. However, you can use this email type to your benefit regardless of your niche. Just keep the following in mind.
What to consider:
- Show them their carts: Remind your customers about the items still in the cart and encourage them to complete the purchase. Don’t forget to include social proof, a sense of urgency, and a strong CTA. Also, a discount will also encourage shoppers to return to their abandoned carts.
- Follow up: Don’t only send one email. Follow up with a similar email or create an abandonment cart sequence.
- Offer support: If your customers can easily get answers or help, your chances of making a sale might increase.
As they say, when the door closes, a window opens, and with 50% of abandoned cart emails getting opened, and 21% of them receiving click-throughs, these sequences are your chance to win your customers back.
You can easily set up your cart recovery sequences using Moosend’s advanced automation builder. Choose the steps and appropriate time intervals and then deliver your message at the right time.
Build your abandoned cart series
4. Upsell or cross-sell emails
The key difference between cross-sell and upsell emails is their focus on the customer’s buying journey.
Cross-sell emails suggest additional products to complement the purchases the customer has already made, while upsell emails offer upgrades or more premium purchases.
Here’s a cross-sell email example by the Dollar Shave Club:
Retaining existing customers is a long-term strategy that’ll increase your lifetime value and loyalty. After all, these customers tend to spend more since they already know and trust your brand.
What to consider:
- Attractive offers: Offer products that complement what your customers have already bought, adding extra value and benefits. Also, sweeten the deal with tempting discounts, bundles, or exclusive promotions.
- Email list segmentation: Split your email list into smaller groups based on common traits like demographics, past purchases, or interests to increase CTR and conversion rates.
- Great timing: Send an email right after someone leaves your store, even if they haven’t bought anything yet.
5. Basic transactional email campaigns
Basic transactional emails include various types of emails sent to customers after specific interactions or transactions.
These messages typically also have high open and CTR rates as subscribers and customers expect them.
For example, password resets are some of the most common basic transactional emails, providing a link or instructions to create a new password.
Here’s an example by Sephora:
Below, you’ll find some more common basic transactional email types:
- Account creation: Sent when a customer creates a new account on a website or platform. It usually contains login information and instructions.
- Account renewal: Delivered to customers to prompt them to renew their accounts, ensuring continued service access.
- Unsubscribe: Sent to subscribers to confirm that they have successfully unsubscribed, usually asking if they did it by mistake or if they’d like to refine their subscription choices.
What to consider:
- Brief and on point: Optimize them for better customer experience and conversions.
- Re-engagement options: Highlight the positive aspects of your brand and encourage social sharing.
Promotional Emails
Promotional emails are marketing messages that prompt customers to act on special offers, events, products, and more.
They support businesses in increasing brand awareness, effectively connecting with their audience, and boosting sales.
6. Newsletter emails
Newsletter emails are recurring emails that deliver curated content, updates, news, or promotions to subscribers.
While newsletters include promotional elements, their primary goal is usually to engage subscribers, provide valuable information, and keep the audience in the loop and connected to the brand.
Here’s a beautiful newsletter example by SoYoung:
These emails often include giveaways, industry news, tips, how-tos, blog posts, contests, or curated content.
What to consider:
- Newsletter content: The rule of thumb is to keep your email content 90% educational and 10% promotional.
- Visual elements: Email design and images sometimes speak louder than words. Make sure you add high-quality and relevant visuals to increase engagement.
- Newsletter test: Before sending the full campaign, check for spelling, broken links, and spammy words. Then, send a test email to ensure it’s mobile-friendly and well-received by a few recipients.
Creating great newsletters isn’t rocket science; however, here’s our dedicated newsletter checklist to help you simplify the creation process. If you want a hand, Moosend’s template library can also save the day.
7. Lead nurturing campaigns
Lead nurturing email campaigns are designed to guide potential customers through the sales funnel by providing them with relevant and valuable information tailored to their needs, interests, and the buyer journey points they’re at.
Heres’s an example by Caudalie:
What to consider:
- Valuable content: Educate your leads, share tips, and debunk myths; your subscribers will appreciate your emails and stay engaged until they’re ready to buy.
- Focused message: Show appreciation for your lead’s time while increasing the chances they’ll read and act on your message takeaways. Also, stick to one clear call to action for better results.
- Minding the flow: Remember, your lead nurturing campaign aims to steer subscribers toward a purchase gently. Thus, design your campaign to progress toward this goal steadily.
8. Announcement emails
Another great email type you need is announcement emails. These are marketing messages that inform subscribers and customers about important news, updates, or events related to the business, products, or services.
Hence, they help businesses share important information and nurture transparency. Here’s an example by Modern Milk:
Moreover, announcement emails can include onsite and online invitations.
Onsite invitations in email marketing prompt action on a website or landing page. Examples include event registrations, webinar sign-ups, or product demos with direct trial sign-up links.
Online invitations are similar, except that they include external links that direct recipients to a third-party website or platform.
What to consider:
- Timing: Especially if you’re planning a sequence, make sure to follow up with your audience a few times before the event.
- Guidance: Include all relevant information, instructions, and guidelines in your announcement emails, along with a clear CTA.
- Recipient gains: Explain the benefits of what you’re informing your recipients about.
If you want to start promoting your onsite or online events, you can grab an event template like the one below and get started. Using pre-made design will save you time and allow you to focus on more pressing tasks.
9. Offer email campaigns
Offer emails are promotional emails with a narrower focus, delivering special deals, discounts, promotions, or exclusive offers to customers. We could say that this type of email is the bread and butter of eCommerce stores.
Here’s how American Giant does it:
The purpose of offer emails is to help drive sales and increase profits.
What to consider:
- Audience segmentation: Your approach to new customers in your offer emails should differ from how you address existing customers for repeat business. Segment your list to tailor your messaging effectively to each group.
- Valuable offer: Start with a compelling email subject line to entice the recipient. Then, use your email copy to build on it, showcasing what the subscriber gains by clicking on the CTA.
- Eye-catching design: Make sure you use the right visuals, email fonts, and color palette to make your campaign eye-pleasing. If you want a more personal feel, you can always create a plain text email that will appear to have been sent from your personal email account.
Remember, whatever incentive you choose for the offer should be the icing on the cake, not the sole reason they decide to purchase.
10. Re-engagement emails
Companies send re-targeting emails to inactive or dormant customers and subscribers to rekindle their interest and encourage them to re-engage with a brand.
This is an important email type because unopened emails can harm your sender reputation, reduce open rates, and negatively affect email deliverability.
Here’s a great example by Penguin Books:
Usually, re-engagement emails acknowledge recipients’ inactivity and include incentives, updates, or reminders to interest them in a brand again.
Other email types, like back-in-stock emails, can reignite subscriber interest in your brand, encouraging engagement and purchases.
What to consider:
- Compelling subject lines: Re-engaging inactive email subscribers can be challenging. Catch their attention right away with a subject line that communicates value at first glance.
- Emotional elements: Gently remind them of the problems you helped them solve, and if they’ve missed updates, they might want to see what’s been happening.
- Reasons for re-engagement: Offer them a discount, coupon code, exclusivity, or another incentive to encourage them to interact with your brand again.
Email deliverability is one of the most important email metrics you need to monitor as it determines whether your emails reach your recipients’ inbox or not. Choosing the right email service provider and following email delivery best practices is the best way to ensure low bounce rates.
Moosend has recently been tested by Email Tooltester along with other popular email tools. The test showed that it’s among the platforms that are least likely to be flagged as spam. If you want high delivery rates and low bounces you can sign up for the free trial and try the software.
Customer Relationship Building Emails
The main goal of any business is to cultivate brand ambassadors, encourage referrals, and build a loyal base of repeat buyers.
Customer relationship-building emails play a key role in making this happen.
11. Survey email campaigns
Surveys or polls are an excellent tool for gathering client feedback because they allow businesses to gather invaluable insights. Moreover, they can use the data to improve products and services and offer better customer experiences.
Here’s how a survey email looks like:
Simple email polls or questionnaires can provide businesses with valuable insights into client needs and preferences.
A Net Promoter Score (NPS) survey, which is a widely used method for measuring customer loyalty and satisfaction, is a great marketing tool every business should use.
Your emails may also include product feedback, customer stories, and testimonial request emails.
What to consider:
- Key insights: Save your recipients time and get the most responses by building your survey around the information you need the most.
- Participant rewards: Gently nudge your audience to complete the survey by offering them a limited-time discount, a sweepstake, or a free product in exchange for their time. You can communicate the benefit in your survey subject line.
- Estimated time: By managing your respondents’ expectations, you might avoid abandonment, get better-quality responses, and show you appreciate their time.
12. Milestone or anniversary emails
Milestone emails celebrate your customers’ key moments. These can include a variety of email types, like membership, subscription anniversaries, accomplishments, or other significant milestones or accomplishments.
Here’s an example from John’s Crazy Socks:
Milestone emails play a vital role in the customer experience. One of the reasons is that they don’t focus on promotions but on celebrating milestones.
Also, they might be the simplest and most enjoyable emails you send to your subscribers or customers.
What to consider:
- Relevancy: Apart from your subscriber’s or customer’s birthday, collect data according to your email marketing strategy. For instance, you could monitor their activity on your platform, their purchase history, and more.
- Incentives: Make your email unique by including a reward—a discount on their next month of service or a gift card, for example—in your milestone emails to express how much you appreciate them.
- Converting copy: From a snappy subject line to a compelling CTA, create an email copy that celebrates your subscribers and customers while reinforcing your brand and its value.
13. Loyalty program emails
Businesses send loyalty program emails to enrolled customers, providing them with updates on their points balance, exclusive offers, benefits, and rewards they can redeem.
Here’s an example by H&M:
Referral emails can also be a part of a loyalty program. Through it, businesses may offer additional rewards or bonuses for customers who successfully refer new clients.
What to consider:
- Exclusivity: Give your loyalty members limited time offers, early access to sales, and VIP perks available only to members, creating a sense of special value as often as possible.
- Simplicity: Clear and on-point messages and CTAs are easy to read, understand, and act upon, enhancing engagement and CTR rates.
- Minding the metrics: Monitor the performance of the emails through email engagement metrics. Use this data to refine future campaigns and improve results.
Diversify Your Email Marketing Strategy
Using different campaign types will strengthen your relationship with your audience, increase the value of your brand, and bring you profit.
To simplify the process, you can follow email best practices and use reliable email marketing software to set up, create, deliver, and track their performance.
Apart from great email deliverability and flexible automation, Moosend offers email templates for different email types that greatly speed up the email design and creation process. You can take advantage of their responsiveness and customizability to craft on-brand campaigns fast and easy.
If you want to give them a go, you can sign up for the 30-day free trial and start building your next campaign in a few minutes.